# Hootsuite vs metricool Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Hootsuite excels in its ability to manage multiple social media accounts seamlessly, with users highlighting the convenience of scheduling posts across various platforms in one go. This feature is particularly beneficial for those managing multiple clients, as it allows for efficient planning and execution.
- **Users say** that Metricool offers a very intuitive user interface, making it easy to navigate and schedule posts. Reviewers appreciate the platform's "best time" suggestion feature, which helps optimize posting times based on audience activity, enhancing engagement.
- **According to verified reviews** , Hootsuite's implementation process is praised for being quick and straightforward, with many users noting the beautiful interface that contributes to a positive user experience right from the start.
- **Reviewers mention** that while Metricool is recognized for its simplicity and ease of use, it may not offer the same depth of features as Hootsuite, particularly in areas like competitor analysis and advanced analytics, which are crucial for more comprehensive social media strategies.
- **Users highlight** Hootsuite's robust analytics capabilities, which allow for detailed insights into post performance and audience engagement. This level of detail is essential for users looking to refine their social media strategies based on data-driven decisions.
- **G2 reviewers note** that while Metricool is a cost-effective option with a free entry-level price, Hootsuite's extensive feature set and higher G2 scores reflect a more comprehensive solution for businesses looking to invest in a powerful social media management tool.



| | Hootsuite | metricool | 
|---|---|---|
| **Star Rating** | 4.3 out of 5 | 4.5 out of 5 | 
| **Total Reviews** | 7,283 | 97 | 
| **Largest Market Segment** | Small-Business (59.5% of reviews) | Small-Business (88.4% of reviews) | 
| **Entry Level Price** | $99.00 1 user Per Month | $0.00 | 

---
## Top Pros & Cons

### Hootsuite

Pros:
- Post Scheduling (1584 reviews)
- Ease of Use (1453 reviews)

Cons:
- Limited Features (483 reviews)
- Missing Features (459 reviews)

### metricool

Pros:
- Ease of Use (11 reviews)
- Multi-platform (10 reviews)

Cons:
- Expensive (4 reviews)
- Missing Features (4 reviews)

---
## Ratings Comparison
| Rating | Hootsuite | metricool | 
|---|---|---|
  | **Meets Requirements** | 8.5 (6367 reviews) | 8.6 (79 reviews) | 
  | **Ease of Use** | 8.6 (6448 reviews) | 9.1 (83 reviews) | 
  | **Ease of Setup** | 8.7 (4228 reviews) | 9.2 (67 reviews) | 
  | **Ease of Admin** | 8.6 (2559 reviews) | 9.2 (49 reviews) | 
  | **Quality of Support** | 8.2 (4786 reviews) | 9.0 (68 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.6 (2331 reviews) | 9.2 (46 reviews) | 
  | **Product Direction (% positive)** | 8.0 (6227 reviews) | 9.2 (73 reviews) | 

---
## Pricing

### Hootsuite

#### Entry-Level Pricing

Plan: Standard

Price: $99.00 1 user Per Month

Key Features:
- Up to 10 social accounts
- Unlimited post scheduling
- Best time to post recommendations

[Browse all 3 editions](https://www.g2.com/products/hootsuite/pricing)

#### Free Trial

Yes

### metricool

#### Entry-Level Pricing

Plan: FREE

Price: $0.00

Description: Enjoy Metricool free plan for life.

Key Features:
- 1 brand
- Manage all your brands’ social networks (except LinkedIn and Twitter)
- Schedule up to 20 posts per month

[Browse all 4 editions](https://www.g2.com/products/metricool/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Social Media Analytics

| Product | Score | Reviews |
|---|---|---|
| **Hootsuite** | 7.5/10 | 2943 |
| **metricool** | 8.5/10 | 55 |

#### Social Analytics

| Feature | Hootsuite | metricool | 
|---|---|---|
| **Competitor Analysis** | 7.5 (2171 reviews) | 8.7 (44 reviews) | 
| **Follower Analysis** | 7.9 (2370 reviews) | 9.1 (45 reviews) | 
| **Post Performance** | 8.6 (2557 reviews) | 9.2 (49 reviews) | 
| **Paid Campaign Tracking** | 7.4 (1819 reviews) | 7.8 (43 reviews) | 
| **Attribution** | 7.4 (2051 reviews) | 8.1 (45 reviews) | 
| **Hashtag Analytics** | 7.6 (1498 reviews) | 8.7 (41 reviews) | 
| **Sentiment Analysis** | 7.5 (1460 reviews) | Feature Not Available | 

#### Reports & Dashboards

| Feature | Hootsuite | metricool | 
|---|---|---|
| **Report Customizability** | 8.1 (2422 reviews) | 8.5 (47 reviews) | 
| **Report Exporting** | 8.3 (2385 reviews) | 8.9 (47 reviews) | 
| **Scalability** | 8.4 (2442 reviews) | 8.9 (50 reviews) | 
| **White Label** | 7.1 (1395 reviews) | 8.0 (41 reviews) | 

#### Agentic AI - Social Media Analytics

| Feature | Hootsuite | metricool | 
|---|---|---|
| **Autonomous Task Execution** | 6.8 (152 reviews) | 8.1 (6 reviews) | 
| **Cross-system Integration** | 6.9 (165 reviews) | 8.3 (6 reviews) | 
| **Adaptive Learning** | 6.7 (150 reviews) | 8.6 (7 reviews) | 
| **Proactive Assistance** | 6.7 (155 reviews) | 8.8 (8 reviews) | 
| **Decision Making** | 6.8 (154 reviews) | 7.9 (7 reviews) | 

### Social Media Management

| Product | Score | Reviews |
|---|---|---|
| **Hootsuite** | 7.8/10 | 5509 |
| **metricool** | 8.6/10 | 53 |

#### Content & Collaboration

| Feature | Hootsuite | metricool | 
|---|---|---|
| **Content Calendar** | 9.0 (2833 reviews) | 9.4 (49 reviews) | 
| **Content Library** | 8.1 (2581 reviews) | 8.5 (46 reviews) | 
| **Shared Inbox** | 8.0 (2551 reviews) | 8.4 (48 reviews) | 
| **Approval Workflows** | 7.8 (2424 reviews) | 8.7 (46 reviews) | 
| **Users and Permissions** | 8.2 (2542 reviews) | 9.0 (45 reviews) | 
| **Content Creation** | 8.1 (2565 reviews) | 9.0 (44 reviews) | 

#### Social Management

| Feature | Hootsuite | metricool | 
|---|---|---|
| **Social Analytics** | 8.1 (4656 reviews) | 9.1 (51 reviews) | 
| **Social Publishing** | 8.9 (5235 reviews) | 9.3 (52 reviews) | 
| **Campaign Optimization** | 8.2 (4527 reviews) | 8.4 (49 reviews) | 
| **Social Engagement** | 8.4 (4932 reviews) | 8.6 (50 reviews) | 
| **Social Ads** | 7.1 (3488 reviews) | 8.0 (45 reviews) | 
| **Campaign Planning** | 8.0 (2550 reviews) | 8.6 (44 reviews) | 
| **Hashtag Capabilites** | 7.9 (2170 reviews) | 8.2 (46 reviews) | 

#### Agentic AI - Social Media Management

| Feature | Hootsuite | metricool | 
|---|---|---|
| **Autonomous Task Execution** | 6.9 (290 reviews) | 8.1 (6 reviews) | 
| **Multi-step Planning** | 7.1 (283 reviews) | 8.9 (6 reviews) | 
| **Cross-system Integration** | 7.2 (321 reviews) | 8.9 (6 reviews) | 
| **Adaptive Learning** | 7.1 (284 reviews) | 7.7 (5 reviews) | 
| **Natural Language Interaction** | 7.1 (280 reviews) | 8.3 (6 reviews) | 
| **Proactive Assistance** | 7.0 (281 reviews) | 8.6 (6 reviews) | 
| **Decision Making** | 7.2 (274 reviews) | 8.9 (6 reviews) | 

### Social Media Advertising

| Product | Score | Reviews |
|---|---|---|
| **Hootsuite** | 8.0/10 | 706 |
| **metricool** | N/A | N/A |

#### Platform Interoperability

| Feature | Hootsuite | metricool | 
|---|---|---|
| **Close Ecosystem API** | 7.7 (565 reviews) | Not enough data | 

#### Agentic AI - Social Media Advertising

| Feature | Hootsuite | metricool | 
|---|---|---|
| **Autonomous Task Execution** | 7.5 (61 reviews) | Not enough data | 
| **Multi-step Planning** | 7.3 (60 reviews) | Not enough data | 
| **Cross-system Integration** | 7.4 (61 reviews) | Not enough data | 
| **Adaptive Learning** | 7.4 (62 reviews) | Not enough data | 
| **Proactive Assistance** | 7.6 (61 reviews) | Not enough data | 
| **Decision Making** | 7.8 (62 reviews) | Not enough data | 

#### Social Functionality

| Feature | Hootsuite | metricool | 
|---|---|---|
| **Social Functionality** | 8.4 (670 reviews) | Not enough data | 

#### Campaign Management

| Feature | Hootsuite | metricool | 
|---|---|---|
| **Campaign Dashboard** | 8.4 (677 reviews) | Not enough data | 
| **Campaign Optimization** | 8.1 (668 reviews) | Not enough data | 
| **Reach** | 8.1 (658 reviews) | Not enough data | 
| **Bulk Editing** | 7.9 (669 reviews) | Not enough data | 
| **Batch Uploading** | 8.1 (667 reviews) | Not enough data | 
| **Brand Safety** | 8.4 (654 reviews) | Not enough data | 
| **Fraud Protection** | 8.2 (649 reviews) | Not enough data | 
| **Frequency Capping** | 7.8 (634 reviews) | Not enough data | 
| **Budget Pacing** | 7.7 (636 reviews) | Not enough data | 
| **Creative Optimization** | 8.1 (630 reviews) | Not enough data | 
| **Rich Media Capabilties** | 8.0 (622 reviews) | Not enough data | 
| **In-App Ads** | 7.5 (622 reviews) | Not enough data | 
| **Mobile Rich Media Capabilities** | 7.8 (618 reviews) | Not enough data | 

#### Targeting

| Feature | Hootsuite | metricool | 
|---|---|---|
| **Targeting** | 8.1 (629 reviews) | Not enough data | 
| **Retargeting** | 7.8 (617 reviews) | Not enough data | 
| **Geo-Targeting** | 7.9 (618 reviews) | Not enough data | 
| **Contextual Targeting** | 7.8 (612 reviews) | Not enough data | 

#### Platform

| Feature | Hootsuite | metricool | 
|---|---|---|
| **API / Integrations** | 7.8 (603 reviews) | Not enough data | 
| **Custom Reports** | 8.3 (619 reviews) | Not enough data | 
| **User, Role, and Access Management** | 8.5 (615 reviews) | Not enough data | 
| **Performance and Reliability** | 8.6 (614 reviews) | Not enough data | 
| **Enterprise Scalability** | 8.3 (603 reviews) | Not enough data | 
| **Customization** | 8.2 (601 reviews) | Not enough data | 
| **Workflow Capability** | 8.3 (604 reviews) | Not enough data | 
| **Internationalization** | 8.0 (590 reviews) | Not enough data | 
| **Notifications** | 8.2 (595 reviews) | Not enough data | 

### Social Media Listening Tools

| Product | Score | Reviews |
|---|---|---|
| **Hootsuite** | 7.7/10 | 2314 |
| **metricool** | N/A | N/A |

#### Monitoring & Listening

| Feature | Hootsuite | metricool | 
|---|---|---|
| **Social Measurement** | 8.1 (1920 reviews) | Not enough data | 
| **Influencer Identification** | 7.2 (1512 reviews) | Not enough data | 
| **Brand Monitoring** | 8.2 (727 reviews) | Not enough data | 
| **Keyword Tracking** | 8.0 (688 reviews) | Not enough data | 
| **Trend Analysis** | 7.9 (682 reviews) | Not enough data | 
| **Competitor Analysis** | 7.7 (652 reviews) | Not enough data | 

#### Agentic AI - Social Media Listening Tools

| Feature | Hootsuite | metricool | 
|---|---|---|
| **Autonomous Task Execution** | 7.4 (63 reviews) | Not enough data | 
| **Cross-system Integration** | 7.3 (63 reviews) | Not enough data | 
| **Adaptive Learning** | 7.5 (62 reviews) | Not enough data | 
| **Proactive Assistance** | 7.5 (63 reviews) | Not enough data | 
| **Decision Making** | 7.5 (63 reviews) | Not enough data | 

#### Data Management & Analysis

| Feature | Hootsuite | metricool | 
|---|---|---|
| **Sentiment Analysis** | 7.5 (1359 reviews) | Not enough data | 
| **Social Reporting** | 8.1 (1871 reviews) | Not enough data | 
| **Alerts and Notifications** | 8.2 (735 reviews) | Not enough data | 
| **Advanced Data Filtering** | 7.8 (654 reviews) | Not enough data | 

---
## Categories
**Shared Categories (3):** [Social Media Suites](https://www.g2.com/categories/social-media-suites), [Social Media Management Tools](https://www.g2.com/categories/social-media-mgmt), [Social Media Analytics Software](https://www.g2.com/categories/social-media-analytics)

**Unique to Hootsuite (2):** [Social Media Listening Tools](https://www.g2.com/categories/social-media-listening-tools), [Social Media Advertising Software](https://www.g2.com/categories/social-media-advertising)



---
## Reviewer Demographics

### By Company Size

| Segment | Hootsuite | metricool | 
|---|---|---|
| **Small-Business** | 59.5% | 88.4% | 
| **Mid-Market** | 28.7% | 10.5% | 
| **Enterprise** | 11.8% | 1.1% | 

### By Industry

#### Hootsuite

- **Marketing and Advertising:** 15.4%
- **Non-Profit Organization Management:** 8.7%
- **Higher Education:** 4.2%
- **Computer Software:** 3.8%
- **Information Technology and Services:** 3.7%
- **Education Management:** 2.7%
- **Public Relations and Communications:** 2.5%
- **Retail:** 2.5%
- **Hospital & Health Care:** 2.5%
- **Financial Services:** 2.4%
- **Other:** 51.5%

#### metricool

- **Marketing and Advertising:** 40.2%
- **Education Management:** 8.7%
- **Online Media:** 4.3%
- **Real Estate:** 4.3%
- **Consulting:** 4.3%
- **Automotive:** 2.2%
- **Information Technology and Services:** 2.2%
- **Professional Training & Coaching:** 2.2%
- **Health, Wellness and Fitness:** 2.2%
- **E-Learning:** 2.2%
- **Other:** 27.2%

---
## Alternatives

### Alternatives to Hootsuite

- [Vista Social](https://www.g2.com/products/vista-social/reviews) — 4.8/5 stars (1101 reviews)
- [Sprout Social](https://www.g2.com/products/sprout-social/reviews) — 4.4/5 stars (6433 reviews)
- [Semrush](https://www.g2.com/products/semrush/reviews) — 4.4/5 stars (3972 reviews)
- [Meltwater](https://www.g2.com/products/meltwater/reviews) — 4.1/5 stars (2656 reviews)
- [Sprinklr Social](https://www.g2.com/products/sprinklr-social/reviews) — 4.1/5 stars (1209 reviews)
- [Brandwatch Social Media Management](https://www.g2.com/products/brandwatch-social-media-management/reviews) — 4.0/5 stars (983 reviews)
- [Agorapulse](https://www.g2.com/products/agorapulse/reviews) — 4.5/5 stars (971 reviews)
- [Sendible](https://www.g2.com/products/sendible/reviews) — 4.5/5 stars (905 reviews)
- [Eclincher](https://www.g2.com/products/eclincher/reviews) — 4.6/5 stars (442 reviews)
- [Dash Social](https://www.g2.com/products/dash-social/reviews) — 4.7/5 stars (410 reviews)

### Alternatives to metricool

- [Sprout Social](https://www.g2.com/products/sprout-social/reviews) — 4.4/5 stars (6433 reviews)
- [Loomly](https://www.g2.com/products/loomly/reviews) — 4.6/5 stars (1796 reviews)
- [SocialPilot](https://www.g2.com/products/socialpilot/reviews) — 4.5/5 stars (846 reviews)
- [Later Social](https://www.g2.com/products/later-social/reviews) — 4.5/5 stars (384 reviews)
- [Zoho Social](https://www.g2.com/products/zoho-social/reviews) — 4.6/5 stars (2925 reviews)
- [Tailwind](https://www.g2.com/products/tailwind/reviews) — 4.3/5 stars (142 reviews)
- [Agorapulse](https://www.g2.com/products/agorapulse/reviews) — 4.5/5 stars (971 reviews)
- [Buffer](https://www.g2.com/products/buffer/reviews) — 4.3/5 stars (1040 reviews)
- [Sendible](https://www.g2.com/products/sendible/reviews) — 4.5/5 stars (905 reviews)
- [SocialBee](https://www.g2.com/products/socialbee/reviews) — 4.7/5 stars (477 reviews)

---
## Top Discussions

### Hootsuite

- Title: [What do you get with free Hootsuite?](https://www.g2.com/discussions/what-do-you-get-with-free-hootsuite) — 4 comments
  > **Top comment:** "Nothing. Hootsuite discontinued their free tier "
- Title: [What is the most popular feature of Hootsuite?](https://www.g2.com/discussions/what-is-the-most-popular-feature-of-hootsuite) — 4 comments
  > **Top comment:** "Set it and forget it."
- Title: [How can I use Hootsuite in Instagram?](https://www.g2.com/discussions/how-can-i-use-hootsuite-in-instagram) — 3 comments, 1 upvote
  > **Top comment:** "You cannot control Hootsuite inside of Instagram, but if you go to your Hootsuite dashboard, you can add Instagram as a social media account. This article..."
- Title: [How to connect Hootsuite to Facebook business page](https://www.g2.com/discussions/10564-how-to-connect-hootsuite-to-facebook-business-page) — 3 comments, 1 upvote
  > **Top comment:** "Hootsuite has deep, rich help pages that often include instructional videos.  Adding your Facebook page and other social networks can be found..."
- Title: [How is Hootsuite helping businesses manage their social media presence more effectively and efficiently?](https://www.g2.com/discussions/how-is-hootsuite-helping-businesses-manage-their-social-media-presence-more-effectively-and-efficiently) — 2 comments
  > **Top comment:** "Hootsuite helps businesses manage their social media presence by allowing them to schedule posts, monitor engagement, and analyze performance across multiple..."

### metricool

- Title: [What is metricool used for?](https://www.g2.com/discussions/what-is-metricool-used-for) — 2 comments
  > **Top comment:** "Metricool is used to save time managing social media, centralize all your accounts in one place, and measure results with clear reports."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/hootsuite-vs-metricool)