# Best Analytics Platforms for Small Business *By [Tian Lin](https://research.g2.com/insights/author/tian-lin)* Products classified in the overall Analytics Platforms category are similar in many regards and help companies of all sizes solve their business problems. However, small business features, pricing, setup, and installation differ from businesses of other sizes, which is why we match buyers to the right Small Business Analytics Platforms to fit their needs. Compare product ratings based on reviews from enterprise users or connect with one of G2's buying advisors to find the right solutions within the Small Business Analytics Platforms category. In addition to qualifying for inclusion in the Analytics Platforms category, to qualify for inclusion in the Small Business Analytics Platforms category, a product must have at least 10 reviews left by a reviewer from a small business. ## How Many Analytics Platforms Products Does G2 Track? **Total Products under this Category:** 338 ### Category Stats (May 2026) - **Average Rating**: 4.48/5 - **New Reviews This Quarter**: 516 - **Buyer Segments**: Mid-Market 43% │ Small-Business 29% │ Enterprise 28% - **Top Trending Product**: Myriade (+0.5) *Last updated: May 18, 2026* ## How Does G2 Rank Analytics Platforms Products? **Why You Can Trust G2's Software Rankings:** - 30 Analysts and Data Experts - 27,500+ Authentic Reviews - 338+ Products - Unbiased Rankings G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category. ## Top Analytics Platforms at a Glance | # | Product | Rating | Best For | What Users Say | |---|---------|--------|----------|----------------| | 1 | [Microsoft Power BI](https://www.g2.com/products/microsoft-microsoft-power-bi/reviews) | 4.5/5.0 (1,574 reviews) | Microsoft-connected interactive dashboards | "[Microsoft Power BI Turns Raw Data into Clear, Interactive Dashboards Fast](https://www.g2.com/survey_responses/microsoft-power-bi-review-12678340)" | | 2 | [Tableau](https://www.g2.com/products/tableau/reviews) | 4.4/5.0 (3,548 reviews) | Flexible visual dashboard exploration | "[Powerful, Flexible Visualizations with Minor Performance Delays](https://www.g2.com/survey_responses/tableau-review-11907092)" | | 3 | [SAS Viya](https://www.g2.com/products/sas-sas-viya/reviews) | 4.3/5.0 (755 reviews) | Cloud analytics for governed data science | "[SAS Viya is a Powerful Analytics](https://www.g2.com/survey_responses/sas-viya-review-11702846)" | | 4 | [Alteryx](https://www.g2.com/products/alteryx/reviews) | 4.6/5.0 (773 reviews) | No-code data preparation and automation | "[Easy, Time-Saving Data Automation with Alteryx’s Drag-and-Drop Workflows](https://www.g2.com/survey_responses/alteryx-review-12594796)" | | 5 | [Databricks](https://www.g2.com/products/databricks/reviews) | 4.6/5.0 (759 reviews) | Governed lakehouse analytics and ML workflows | "[Lakebase - Good Option for Low Latency Data Serving with Databricks Integration](https://www.g2.com/survey_responses/databricks-review-12542177)" | | 6 | [Looker](https://www.g2.com/products/looker/reviews) | 4.4/5.0 (1,578 reviews) | Governed shared BI metrics | "[Transforms Data, But Challenging for Beginners](https://www.g2.com/survey_responses/looker-review-12784757)" | | 7 | [Domo](https://www.g2.com/products/domo/reviews) | 4.3/5.0 (987 reviews) | Centralized self-service business dashboards | "[All-in-One Platform for Real-Time Analytics and Dashboards](https://www.g2.com/survey_responses/domo-review-12676104)" | | 8 | [Kyvos Semantic Layer](https://www.g2.com/products/kyvos-semantic-layer/reviews) | 4.8/5.0 (252 reviews) | Semantic-layer acceleration for enterprise BI | "[Kyvos Unified Our Business Logic with a Single Semantic Model](https://www.g2.com/survey_responses/kyvos-semantic-layer-review-12797024)" | | 9 | [Sigma](https://www.g2.com/products/sigma-computing-sigma/reviews) | 4.4/5.0 (543 reviews) | Warehouse-native spreadsheet-style analytics | "[Easiest BI Tool: Live Snowflake Data in a Spreadsheet-Like Experience](https://www.g2.com/survey_responses/sigma-review-12573150)" | | 10 | [Hex](https://www.g2.com/products/hex-tech-hex/reviews) | 4.5/5.0 (391 reviews) | SQL and Python notebook analytics apps | "[Effortless Data Analysis with Powerful AI](https://www.g2.com/survey_responses/hex-review-12262172)" | ## Which Type of Analytics Platforms Tools Are You Looking For? - [Analytics Platforms](https://www.g2.com/categories/analytics-platforms) *(current)* - [Data Visualization Tools](https://www.g2.com/categories/data-visualization-tools) - [Predictive Analytics Software](https://www.g2.com/categories/predictive-analytics) - [Embedded Business Intelligence Software](https://www.g2.com/categories/embedded-business-intelligence) --- **Sponsored** ### ThoughtSpot ThoughtSpot is the Agentic Analytics Platform company for the enterprise. With natural language and AI, ThoughtSpot empowers everyone in an organization to ask data questions, get answers, and take action. Code-first for data teams and code-free for business users, ThoughtSpot is intuitive enough for anyone to use, yet built to handle large, complex cloud data at scale. Customers like Coca-Cola, Hilton Worldwide, and Capital One are unlocking the full potential of their data with ThoughtSpot. [Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list&secure%5Bcategory_id%5D=620&secure%5Bdisplayable_resource_id%5D=620&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=page_category&secure%5Bplacement_resource_ids%5D%5B%5D=620&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=6232&secure%5Bresource_id%5D=620&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fanalytics-platforms&secure%5Btoken%5D=8d12eef92a92e6fffb0de59ec152c9c2c80366e7b9320e47254ca2eddd49676d&secure%5Burl%5D=https%3A%2F%2Fwww.thoughtspot.com%2Fdemo%3Futm_source%3Dg2%26utm_medium%3Daggregatorads%26utm_term%3Dcompete%26utm_content%3Dtext_ads%26utm_campaign%3Dppc_g2compete26&secure%5Burl_type%5D=book_demo) --- ## Buyer Guide: Key Questions for Choosing Analytics Platforms Software ### What do Analytics Platforms do? When I explain analytics platforms, I frame them as systems that help teams turn business data into usable insight. These platforms bring dashboards, reports, data modeling, metric exploration, visualizations, and insight sharing into one workflow. Instead of relying on scattered spreadsheets, static reports, or disconnected data views, teams can access information faster, understand performance more clearly, and make decisions with more confidence. ### Why do businesses use Analytics Platforms? From the G2 reviewer patterns I evaluated, businesses use Analytics Platforms because data sits across many systems and takes too much manual effort to organize. Users mention fragmented reports, delayed insight, inconsistent metrics, and hard-to-present data. Common benefits include: - Faster dashboard and report creation. - Clearer visibility into KPIs, sales, marketing, operations, and product data. - Stronger exploration through filters, drilldowns, SQL, and visual workflows. - Easier sharing of insights with teams and stakeholders. - Better integration with databases, cloud platforms, spreadsheets, CRM tools, and warehouses. ### Who uses Analytics Platforms primarily? After I evaluated G2 reviewer roles, I found that Analytics Platforms serve technical and business users. - **Data analysts** build dashboards, reports, and recurring performance views. - **BI teams** manage metrics, models, and governed workflows. - **Data engineers** connect sources and prepare datasets. - **Data scientists** use notebooks, models, and advanced analytics features. - **Business analysts** translate data into operational decisions. - **Executives** use dashboards to understand trends. ### What types of Analytics Platforms should I consider? From the way reviewers describe the category, buyers should compare several product types: - **BI and dashboard platforms** for reports, visualization, and executive views. - **Self-service analytics tools** for fast business exploration. - **Cloud analytics platforms** for larger datasets and scalable processing. - **Data science and notebook platforms** for SQL, Python, models, and collaboration. - **Embedded analytics tools** for customer-facing dashboards. - **Semantic layer platforms** for shared metrics and reusable definitions. ### What are the core features to look for in Analytics Platforms? When I break down G2 reviews for this category, I look closely at the themes users repeatedly mention: - Dashboard and report builders with flexible layouts that help teams organize business data into views people can actually use. - Data visualization, charting, and interactive filters that help users explore trends, compare performance, and understand metrics faster. - Connectors for databases, spreadsheets, cloud tools, and business applications that help bring data from different systems into one place. - SQL support, data modeling, and calculated metrics that help analysts define, structure, and customize business logic. - AI-assisted search or automated insights that help users find patterns and answers without building every report manually. - Collaboration, permissions, scheduled delivery, and sharing controls that help teams distribute insights securely and consistently. - Performance controls for complex dashboards that help reports load reliably even when data volume or usage grows. - Documentation, training resources, and responsive support that help teams onboard faster and troubleshoot issues with less friction. ### What trends are shaping Analytics Platforms right now? From the G2 review patterns I evaluated, several trends stand out: - **AI-assisted analytics** is helping users ask questions, generate summaries, and discover insights faster. - **Self-service reporting** is becoming more important as business teams look for answers without depending on analysts for every request. - **Cloud and application integrations** are expanding as companies connect analytics platforms to more data sources and business systems. - **Governed metrics and semantic layers** are gaining value as teams work to keep definitions consistent across dashboards and reports. - **Performance optimization** remains a priority as users expect complex dashboards to load quickly and reliably. - **Usability and guided setup** are shaping adoption as buyers look for platforms that are powerful without creating a steep learning curve. ### How should I choose Analytics Platforms? For me, the strongest Analytics Platforms fit depends on data sources, governance needs, and scale. I would prioritize products reviewers praise for intuitive dashboards, flexible visualization, strong integrations, reliable performance, and clear collaboration. I would also examine concerns around customization, complex setup, pricing, learning curve, and AI accuracy before making a final choice. --- ## What Are the Top-Rated Analytics Platforms Products in 2026? ### 1. [Tableau](https://www.g2.com/products/tableau/reviews) **Average Rating:** 4.4/5.0 **Total Reviews:** 3,548 **Why buyers love it?:** A recurring pattern in Tableau’s G2 feedback when I reviewed it was that its strength in visual exploration across varied data sources. Reviewers highlight simple dashboard creation, flexible integrations, clear KPI views, and fast access to business insights for sales, operations, and leadership use cases. The product reads as a fit for teams that want polished visual dashboards and interactive data exploration across multiple systems. Users also note friction with dashboard layout control, data prep, live connection speed, pricing, and some API gaps. ### What Do G2 Reviewers Say About Tableau? *AI-generated summary from verified user reviews* **Pros:** - Users love the **ease of use** in Tableau, enabling quick setup and intuitive dashboard creation without coding. - Users value the **clear and interactive dashboards** of Tableau, enhancing data visibility and informed decision-making. - Users value the **intuitive visualization capabilities** of Tableau, facilitating easy creation of interactive dashboards for informed decisions. - Users appreciate Tableau's **ability to create interactive dashboards** effortlessly, enhancing data visualization and team collaboration. - Users find Tableau **intuitive** , enabling easy creation of interactive dashboards and facilitating data visualization without heavy coding. **Cons:** - Users find the **learning curve steep** , making onboarding and effective use somewhat challenging for new users. - Users face a **steep learning curve** with Tableau, finding it challenging to navigate and set up effectively. - Users find the **high licensing costs** of Tableau to be a barrier, especially for smaller teams. - Users experience **slow performance** with large datasets in Tableau, which can hinder usability and efficiency. - Users find the **onboarding process complex** , making simple tasks more difficult and less intuitive than expected. #### Key Features - Steps to Answer - Calculated Fields - Predictive Analytics - Data Modeling - Data Mining #### What Are Recent G2 Reviews of Tableau? **"[Powerful, Flexible Visualizations with Minor Performance Delays](https://www.g2.com/survey_responses/tableau-review-11907092)"** **Rating:** 5.0/5.0 stars *— Raghini G.* [Read full review](https://www.g2.com/survey_responses/tableau-review-11907092) --- **"[Instant Insights with Interactive Dashboards](https://www.g2.com/survey_responses/tableau-review-12784839)"** **Rating:** 5.0/5.0 stars *— Rahul S.* [Read full review](https://www.g2.com/survey_responses/tableau-review-12784839) --- #### What Are G2 Users Discussing About Tableau? - [How are business intelligence professionals using Tableau's latest visualization tools to interpret complex data sets?](https://www.g2.com/discussions/how-are-business-intelligence-professionals-using-tableau-s-latest-visualization-tools-to-interpret-complex-data-sets) - 2 comments - [What is Salesforce CRM Analytics (formerly Tableau CRM) used for?](https://www.g2.com/discussions/what-is-salesforce-crm-analytics-formerly-tableau-crm-used-for) - [Do I need Tableau Desktop if I have Tableau Server?](https://www.g2.com/discussions/tableau-do-i-need-tableau-desktop-if-i-have-tableau-server) - 2 comments ### 2. [Microsoft Power BI](https://www.g2.com/products/microsoft-microsoft-power-bi/reviews) **Average Rating:** 4.5/5.0 **Total Reviews:** 1,574 **Why buyers love it?:** When I reviewed Microsoft Power BI’s G2 feedback, the strongest theme was its role in turning complex datasets into interactive dashboards inside a familiar Microsoft environment. Reviewers highlight Excel, Azure, SQL Server, and broader Microsoft integrations, along with visuals that make analysis easier to share. The product reads as a strong fit for teams that need dashboard creation, data modeling, and business reporting connected to existing Microsoft workflows. Users also cite a learning curve for advanced DAX, performance strain with very large datasets, customization limits, licensing complexity, and occasional refresh issues. ### What Do G2 Reviewers Say About Microsoft Power BI? *AI-generated summary from verified user reviews* **Pros:** - Users appreciate the **ease of use** of Microsoft Power BI, enabling effortless data analysis and dashboard creation. - Users commend the **data visualization capabilities** of Power BI, providing insightful reports and customizable dashboards effortlessly. - Users appreciate the **excellent software integrations** of Microsoft Power BI, enabling seamless data access and functionality. - Users value the **next-level data alteration and analytics** capabilities of Microsoft Power BI for insightful reporting. - Users value the **data integration capabilities** of Microsoft Power BI, easily connecting diverse data sources for analysis. **Cons:** - Users find the **learning curve challenging** , especially for beginners navigating DAX and data model optimization. - Users experience **slow performance** with Power BI, especially when handling large datasets and unoptimized data models. - Users experience **performance issues** with Power BI, particularly with DAX queries and handling large data volumes. - Users often find the **complex data modeling** in Power BI challenging, impacting usability and performance during analysis. - Users feel the **limited customization** options in Power BI restrict their ability to effectively present data. #### Key Features - Reports Interface - Data Column Filtering - Predictive Analytics - Data Modeling - Connectors #### What Are Recent G2 Reviews of Microsoft Power BI? **"[Microsoft Power BI Turns Raw Data into Clear, Interactive Dashboards Fast](https://www.g2.com/survey_responses/microsoft-power-bi-review-12678340)"** **Rating:** 5.0/5.0 stars *— Anil B.* [Read full review](https://www.g2.com/survey_responses/microsoft-power-bi-review-12678340) --- **"[Zero-Code Dashboards with Easy Data Transformations and One-Click Publishing](https://www.g2.com/survey_responses/microsoft-power-bi-review-12864007)"** **Rating:** 4.5/5.0 stars *— Swati J.* [Read full review](https://www.g2.com/survey_responses/microsoft-power-bi-review-12864007) --- #### What Are G2 Users Discussing About Microsoft Power BI? - [What is Microsoft Power BI Desktop used for?](https://www.g2.com/discussions/what-is-microsoft-power-bi-desktop-used-for) - 4 comments, 1 upvote - [What are some of the top features of Microsoft BI?](https://www.g2.com/discussions/what-are-some-of-the-top-features-of-microsoft-bi) - 3 comments - [Is Power BI a Microsoft tool?](https://www.g2.com/discussions/is-power-bi-a-microsoft-tool) - 5 comments, 3 upvotes ### 3. [SAS Viya](https://www.g2.com/products/sas-sas-viya/reviews) **Average Rating:** 4.3/5.0 **Total Reviews:** 755 **Why buyers love it?:** The signal I found in SAS Viya’s G2 feedback was its appeal for advanced analytics work that spans coding, model development, and cloud-scale data processing. Reviewers highlight strong performance, memory handling, multi-language support, and a modern environment that extends familiar SAS workflows. The product reads as a fit for organizations that need statistical analysis, machine learning, and governed analytics in a cloud-based platform. Users also mention setup complexity, a steep learning curve for new users, migration friction from older SAS environments, and high licensing or implementation costs. ### What Do G2 Reviewers Say About SAS Viya? *AI-generated summary from verified user reviews* **Pros:** - Users find SAS Viya's **user-friendly interface** makes complex analytics accessible for all levels of technical proficiency. - Users commend the **versatile analytical capabilities** of SAS Viya, enhancing data analysis and decision-making across various industries. - Users value the **sophisticated analytical methods** in SAS Viya, enabling insightful decision-making across various industries. - Users value the **end-to-end data lifecycle tooling** in SAS Viya, enhancing business insights and operational efficiency. - Users value the **user-friendly interface** of SAS Viya, making advanced analytics accessible to all skill levels. **Cons:** - Users find SAS Viya **difficult to use for non-technical users** , impacting report access and overall user experience. - Users find the **visualization complexity** of SAS Viya challenging, especially for non-technical users and new adopters. - Users find the **learning curve steep** , making it challenging for non-technical users to access reports and dashboards. - Users find the **difficult learning curve** challenging, especially for new and non-technical users, impacting usability. - Users find the **expensive pricing** of SAS Viya challenging, making it difficult to assess value early on. #### Key Features - Steps to Answer - Calculated Fields - Data Visualization - WYSIWYG Report Design - Data Visualizations #### What Are Recent G2 Reviews of SAS Viya? **"[Powerful & Transforming Data into Decisions—Effortlessly and Intelligently.](https://www.g2.com/survey_responses/sas-viya-review-12682824)"** **Rating:** 4.5/5.0 stars *— Venkatesh D.* [Read full review](https://www.g2.com/survey_responses/sas-viya-review-12682824) --- **"[SAS Viya is a Powerful Analytics](https://www.g2.com/survey_responses/sas-viya-review-11702846)"** **Rating:** 5.0/5.0 stars *— Deependra G.* [Read full review](https://www.g2.com/survey_responses/sas-viya-review-11702846) --- #### What Are G2 Users Discussing About SAS Viya? - [What is SAS Visual Data Mining and Machine Learning used for?](https://www.g2.com/discussions/what-is-sas-visual-data-mining-and-machine-learning-used-for) - 2 comments ### 4. [Amazon QuickSight](https://www.g2.com/products/amazon-quicksight/reviews) **Average Rating:** 4.3/5.0 **Total Reviews:** 673 **Why buyers love it?:** Amazon QuickSight’s G2 feedback pointed to a product valued most when analytics sits close to AWS data and infrastructure. Reviewers highlight serverless setup, AWS integration, SPICE performance, calculated metrics, interactive dashboards, live data updates, and newer AI-assisted exploration features. From my evaluation, the product reads as a fit for teams that want BI dashboards inside an AWS-centered environment without heavy infrastructure management. Users also mention limited visual customization, fewer chart options, a less intuitive interface, slower downloads, and a learning curve for non-technical users. ### What Do G2 Reviewers Say About Amazon QuickSight? *AI-generated summary from verified user reviews* **Pros:** - Users value the **seamless integration with AWS services** , enhancing their ability to create interactive dashboards easily. - Users find Amazon QuickSight to be incredibly **easy to use** , allowing for seamless integration and fast dashboard creation. - Users appreciate the **easy integrations** of Amazon QuickSight with AWS, streamlining data access and analysis effortlessly. - Users value the **effective data visualization** capabilities of Amazon QuickSight, enhancing their analytics and insights sharing. - Users value the **intuitive dashboard management** in Amazon QuickSight, enabling efficient creation and sharing of insights with ease. **Cons:** - Users note the **limited customization** in Amazon QuickSight, especially compared to tools like Power BI. - Users find a **steep learning curve** with QuickSight, requiring expert guidance for effective visualization and data processing. - Users note the **limited visualization options** in QuickSight, hindering the ability to create diverse and dynamic reports. - Users highlight **missing features** in QuickSight, particularly concerning customization options and advanced visuals compared to competitors. - Users note the need for a **better interface design** in Amazon QuickSight to improve usability and accessibility. #### Key Features - Reports Interface - Calculated Fields - Data Visualization - Data Transformation - Scripting #### What Are Recent G2 Reviews of Amazon QuickSight? **"[Turns Raw Data into Interactive Dashboards for Better Trend Monitoring](https://www.g2.com/survey_responses/amazon-quicksight-review-12740199)"** **Rating:** 4.0/5.0 stars *— Aviral G.* [Read full review](https://www.g2.com/survey_responses/amazon-quicksight-review-12740199) --- **"[Amazon QuickSight’s New QuickSuite UI and Chat/AI Search Make Reporting Easier](https://www.g2.com/survey_responses/amazon-quicksight-review-12532508)"** **Rating:** 5.0/5.0 stars *— SAURABH B.* [Read full review](https://www.g2.com/survey_responses/amazon-quicksight-review-12532508) --- #### What Are G2 Users Discussing About Amazon QuickSight? - [What is Amazon QuickSight used for?](https://www.g2.com/discussions/what-is-amazon-quicksight-used-for) - 2 comments, 1 upvote - [What is new in QuickSight?](https://www.g2.com/discussions/what-is-new-in-quicksight) - 1 comment, 1 upvote - [Is AWS QuickSight free?](https://www.g2.com/discussions/is-aws-quicksight-free) - 2 comments, 1 upvote ### 5. [GoodData.AI](https://www.g2.com/products/gooddata-ai/reviews) **Average Rating:** 4.2/5.0 **Total Reviews:** 574 **Product Description:** GoodData is the full-stack, AI-native decision intelligence platform that helps businesses turn data into actionable, enterprise-grade insights. Designed for governed, scalable analytics, GoodData enables organizations to build, operationalize, and embed decisions, workflows, and AI agents directly within products and business workflows. The platform combines Analytics as Code, a governed semantic and metrics layer, APIs, SDKs, and open AI interoperability to help teams create composable analytics and AI experiences across products, workflows, and customer environments. From embedded analytics and dashboards to assistants, AI workflows, and interoperable agents, GoodData gives teams the foundation to move from insight to action with governance, performance, and deployment flexibility built in. Today, GoodData serves over 140,000 companies and 3.2 million users worldwide. ### What Do G2 Reviewers Say About GoodData.AI? *AI-generated summary from verified user reviews* **Pros:** - Users praise the **ease of use** of GoodData.AI, enjoying its intuitive UI and seamless integration capabilities. - Users appreciate the **ease of data visualization** in GoodData.AI, facilitating trend discovery and effective analytics management. - Users value the **seamless integrations** of GoodData.AI, enhancing collaboration and functionality across different systems. - Users find GoodData.AI's **intuitive user interface** easy to navigate, facilitating seamless data representation and reporting. - Users value the **customization capabilities** of GoodData.AI, enabling tailored insights and swift integrations with ease. **Cons:** - Users find the **learning curve steep** in mastering GoodData.AI, especially those new to non-relational databases. - Users find the **missing features** of GoodData.AI frustrating, particularly the lack of version control and limited customization options. - Users find **learning GoodData.AI challenging** , especially for beginners and those used to non-relational databases. - Users find GoodData.AI's interface to have **complexity** that complicates usage and understanding of features. - Users find the **limited customization options** of GoodData.AI hinder their ability to adapt to complex data needs. #### What Are Recent G2 Reviews of GoodData.AI? **"[Effortless Drag-and-Drop Dashboards with Smart AI Visualization Suggestions](https://www.g2.com/survey_responses/gooddata-ai-review-12849514)"** **Rating:** 5.0/5.0 stars *— Ivan B.* [Read full review](https://www.g2.com/survey_responses/gooddata-ai-review-12849514) --- **"[Flexible and powerful platform for embedded analytics](https://www.g2.com/survey_responses/gooddata-ai-review-11210819)"** **Rating:** 4.0/5.0 stars *— Gina H.* [Read full review](https://www.g2.com/survey_responses/gooddata-ai-review-11210819) --- ### 6. [Yellowfin BI](https://www.g2.com/products/yellowfin-bi/reviews) **Average Rating:** 4.4/5.0 **Total Reviews:** 419 **Why buyers love it?:** Yellowfin BI’s G2 feedback centered on making analytics more approachable through guided dashboard and report experiences. Reviewers highlight intuitive navigation, drag-and-drop report creation, visual exploration, automated insights, data storytelling, and browser or mobile access. To me the product reads as a fit for teams that want BI outputs that explain results rather than only display charts. Users also cite slower performance with complex datasets, advanced-feature learning effort, and a need for stronger tutorials and enablement resources. ### What Do G2 Reviewers Say About Yellowfin BI? *AI-generated summary from verified user reviews* **Pros:** - Users admire the **user-friendly interface** of Yellowfin BI, enabling seamless dashboard and report creation for varied skill levels. - Users highlight the **stunning and customizable visualizations** of Yellowfin BI, enhancing data insights and reporting. - Users commend Yellowfin BI for its **intuitive design** , making analytics accessible and efficient for everyone. - Users love the **intuitive and user-friendly interface** of Yellowfin BI, enhancing their data exploration and reporting experience. - Users value the **intuitive dashboard customization** of Yellowfin BI, enhancing their data insights and decision-making capabilities. **Cons:** - Users find the **learning curve steep** for advanced features, requiring technical skills for effective dashboard setup. - Users experience **performance issues with large data handling** , leading to slow refresh times and export crashes. - Users experience **slow performance** when exporting reports, particularly with larger datasets, leading to crashes and resource issues. - Users experience **performance issues** with Yellowfin BI, particularly when handling large datasets and exporting reports. - Users find Yellowfin BI's **limited customization** frustrating for advanced analytics and creating polished visuals. #### Key Features - Reports Interface - Collaboration / Workflow - Data Visualization - Data Transformation - Connectors #### What Are Recent G2 Reviews of Yellowfin BI? **"[Yellowfin BI Excels at Data Storytelling, Collaboration, and AI-Assisted Insights](https://www.g2.com/survey_responses/yellowfin-bi-review-12809222)"** **Rating:** 4.5/5.0 stars *— Rinalon E.* [Read full review](https://www.g2.com/survey_responses/yellowfin-bi-review-12809222) --- **"[Brilliant Data Storytelling and Robust Dashboards with Yellowfin BI](https://www.g2.com/survey_responses/yellowfin-bi-review-12827644)"** **Rating:** 4.5/5.0 stars *— Luciana S.* [Read full review](https://www.g2.com/survey_responses/yellowfin-bi-review-12827644) --- #### What Are G2 Users Discussing About Yellowfin BI? - [What is Yellowfin BI used for?](https://www.g2.com/discussions/what-is-yellowfin-bi-used-for) - [What should I look for in a BI tool?](https://www.g2.com/discussions/what-should-i-look-for-in-a-bi-tool) - [What is the best BI software?](https://www.g2.com/discussions/what-is-the-best-bi-software) - 1 comment ### 7. [Deepnote](https://www.g2.com/products/deepnote/reviews) **Average Rating:** 4.5/5.0 **Total Reviews:** 377 **Product Description:** Deepnote is a data workspace where agents and humans work together. It's designed to simplify data exploration, accelerate analysis, and quickly deliver actionable insights for you and your team. Unlike outdated tools such as Jupyter, Deepnote is built with the next decade in mind. Deepnote gives anyone working with data superpowers. It unifies your data workflow through an integrated semantic layer, preparing your data for advanced AI applications. You can also leverage our AI data copilot to chat with your data, create charts, write code, or turn your AI notebooks into fully-fledged data dashboards or apps. Combine data, SQL or Python code, and visualizations side-by-side on a flexible canvas - enhanced with cutting-edge AI reasoning models. 🤖 Analyze with AI • Generate code and visualizations by describing your goal. • Auto-write, run, and debug code with AI. • Move faster with context-aware AI suggestions. 🔗 Unify • Connect to 60+ data sources like BigQuery, Snowflake, and PostgreSQL. • Combine Python and SQL in one notebook. • Build reusable ETL, analytics, and metric modules. • Create a semantic layer with shared definitions and trusted metrics. ⚖️ Scale • Instantly boost compute power, more included than Colab. • Schedule jobs and get notified with fresh results. • Organize work in projects and folders for team clarity. • Manage workflows via REST API. 🚀 Launch • Turn notebooks into dashboards or data apps, natively or with Streamlit. • Let users explore data with interactive inputs. • Share secure, live apps in one click. ### What Do G2 Reviewers Say About Deepnote? *AI-generated summary from verified user reviews* **Pros:** - Users find Deepnote's **ease of use** invaluable, facilitating seamless collaboration and efficient task automation. - Users appreciate the **easy collaboration** features of Deepnote, enabling seamless teamwork and data analysis efforts. - Users appreciate the **strong team collaboration** in Deepnote, facilitating seamless interactions between data and engineering teams. - Users value the **easy integrations** in Deepnote, enhancing their workflow with straightforward data connectivity options. - Users appreciate the **user-friendly data management features** of Deepnote, simplifying analytics and enhancing team collaboration. **Cons:** - Users find the **slow performance** of Deepnote frustrating, especially when handling large datasets or notebooks. - Users find that Deepnote has **limited features** , lacking essential options like SQL querying for every dataframe. - Users frequently encounter **data management issues** in Deepnote, affecting project context and import handling. - Users experience **lagging performance** in Deepnote, especially during long sessions, impacting their workflow and efficiency. - Users often face **slow loading times** with Deepnote, especially with larger projects or poor connectivity, hindering productivity. #### What Are Recent G2 Reviews of Deepnote? **"[Deepnote’s Real-Time Collaboration and Cloud Notebooks Shine](https://www.g2.com/survey_responses/deepnote-review-12687317)"** **Rating:** 5.0/5.0 stars *— Jolina Mae A.* [Read full review](https://www.g2.com/survey_responses/deepnote-review-12687317) --- **"[Clarity for complex nutrition work](https://www.g2.com/survey_responses/deepnote-review-12699174)"** **Rating:** 5.0/5.0 stars *— Marine A.* [Read full review](https://www.g2.com/survey_responses/deepnote-review-12699174) --- #### What Are G2 Users Discussing About Deepnote? - [How do you use a deep note?](https://www.g2.com/discussions/how-do-you-use-a-deep-note) - [Is Deepnote open source?](https://www.g2.com/discussions/is-deepnote-open-source) - [Is Deepnote good?](https://www.g2.com/discussions/is-deepnote-good) - 1 comment ### 8. [Looker](https://www.g2.com/products/looker/reviews) **Average Rating:** 4.4/5.0 **Total Reviews:** 1,578 **Why buyers love it?:** In Looker’s G2 feedback, the most consistent thread was governed data access paired with shareable dashboards. Reviewers highlight quick report creation, GA and business dashboard use cases, flexible customization, team sharing, and integrations that help stakeholders review common metrics. The product reads to me as a fit for organizations that need reusable BI views and consistent reporting across teams. Users also cite slow performance in large dashboards, limits around custom metrics or plots, manual blending, dated chart experiences, and a learning curve. ### What Do G2 Reviewers Say About Looker? *AI-generated summary from verified user reviews* **Pros:** - Users find Looker’s **ease of use** invaluable, enabling quick setup and intuitive dashboard creation for better insights. - Users value the **centralized dashboards and real-time insights** provided by Looker, enhancing team collaboration and data-driven decisions. - Users value the **easy integrations** of Looker, enhancing collaboration and simplifying data analysis across multiple sources. - Users love the **easy integrations** of Looker, enhancing collaboration and simplifying data visualization from multiple sources. - Users value the **powerful analytics capabilities** of Looker, enhancing data visualization and insights effortlessly. **Cons:** - Users find the **learning curve challenging** , particularly for those with limited IT knowledge and experience. - Users frequently struggle with Looker's **steep learning curve** , facing challenges with its complex features and models. - Users experience **slow loading** times with Looker, particularly with large datasets and complex queries, impacting usability. - Users often face **slow performance** with Looker, experiencing lag and lengthy loading times that hinder productivity. - Users find the **complexity** of Looker challenging, especially due to its steep learning curve and coding requirements. #### Key Features - Steps to Answer - Search - Predictive Analytics - Integration APIs - Retroactive Reporting #### What Are Recent G2 Reviews of Looker? **"[Transforms Data, But Challenging for Beginners](https://www.g2.com/survey_responses/looker-review-12784757)"** **Rating:** 5.0/5.0 stars *— Rahul S.* [Read full review](https://www.g2.com/survey_responses/looker-review-12784757) --- **"[Powerful once it's set up properly, that's once is doing a lot of work in that sentence](https://www.g2.com/survey_responses/looker-review-12863840)"** **Rating:** 4.5/5.0 stars *— Verified User in Information Technology and Services* [Read full review](https://www.g2.com/survey_responses/looker-review-12863840) --- #### What Are G2 Users Discussing About Looker? - [What is Looker used for?](https://www.g2.com/discussions/what-is-looker-used-for) - 1 comment - [Why is looker so powerful?](https://www.g2.com/discussions/why-is-looker-so-powerful) - [Is looker an ETL tool?](https://www.g2.com/discussions/is-looker-an-etl-tool) - 3 comments ### 9. [Splunk Enterprise](https://www.g2.com/products/splunk-enterprise/reviews) **Average Rating:** 4.3/5.0 **Total Reviews:** 414 **Product Description:** Find out what is happening in your business and take meaningful action quickly with Splunk Enterprise. Automate the collection, indexing and alerting of machine data that's critical to your operations. Uncover the actionable insights from all your data — no matter the source or format. Leverage artificial intelligence and machine learning for predictive and proactive business decisions. ### What Do G2 Reviewers Say About Splunk Enterprise? *AI-generated summary from verified user reviews* **Pros:** - Users find Splunk Enterprise to be **user-friendly and easy to implement** , making real-time monitoring straightforward and efficient. - Users value the **efficient log management** capabilities of Splunk Enterprise, ensuring accurate analysis and quick issue resolution. - Users praise Splunk Enterprise for its **powerful observability features** , making log management and analysis seamless across various platforms. - Users appreciate the **intuitive dashboards** of Splunk Enterprise, enhancing observability and incident management efficiently. - Users appreciate the **easy integrations** of Splunk Enterprise, enhancing collaboration and data analysis across various applications. **Cons:** - Users highlight the **high costs** associated with Splunk Enterprise, especially as data volume and complexity increase. - Users struggle with the **steep learning curve** of Splunk Enterprise, finding it challenging to master its extensive features. - Users experience **slow performance** when processing large volumes of data, impacting efficiency and usability. - Users find **Splunk Enterprise complex** to navigate, particularly new users and those managing resource-intensive queries. - Users are concerned about the **heavy licensing costs** and unclear pricing policies affecting performance and support. #### What Are Recent G2 Reviews of Splunk Enterprise? **"[Splunk Enterprise Makes Endpoint Data Collection and Troubleshooting Easy at Scale](https://www.g2.com/survey_responses/splunk-enterprise-review-6749798)"** **Rating:** 4.0/5.0 stars *— Robert B.* [Read full review](https://www.g2.com/survey_responses/splunk-enterprise-review-6749798) --- **"[SPL search and dashboards are really useful](https://www.g2.com/survey_responses/splunk-enterprise-review-12547655)"** **Rating:** 4.0/5.0 stars *— Nishith J.* [Read full review](https://www.g2.com/survey_responses/splunk-enterprise-review-12547655) --- #### What Are G2 Users Discussing About Splunk Enterprise? - [What is Splunk Enterprise used for?](https://www.g2.com/discussions/what-is-splunk-enterprise-used-for) - 1 comment - [What is the difference between Splunk Enterprise and Splunk Enterprise Security?](https://www.g2.com/discussions/splunk-enterprise-what-is-the-difference-between-splunk-enterprise-and-splunk-enterprise-security) - 1 comment - [What are Splunk Enterprise components?](https://www.g2.com/discussions/what-are-splunk-enterprise-components) - 1 comment ### 10. [IBM Cognos Analytics](https://www.g2.com/products/ibm-cognos-analytics/reviews) **Average Rating:** 4.1/5.0 **Total Reviews:** 394 **Why buyers love it?:** IBM Cognos Analytics’ G2 feedback focused on report creation, dashboard delivery, and access to historical business data. Reviewers highlight clear visual outputs, customizable reports, long-range order or transaction history, Excel export, and support for executive-facing presentations. The product reads as a fit for enterprises that need structured BI reporting with flexible views of established business data. Users also cite an outdated interface, slow report generation, a learning curve for new users, and complexity in advanced report creation. ### What Do G2 Reviewers Say About IBM Cognos Analytics? *AI-generated summary from verified user reviews* **Pros:** - Users value the **ease of use** in IBM Cognos Analytics, appreciating its intuitive drag-and-drop interface for queries. - Users value the **in-depth adaptable dashboards** of IBM Cognos Analytics, enabling insightful data analysis and effective reporting. - Users appreciate the **intuitive user interface** of IBM Cognos Analytics, finding it easy and effective for creating reports. - Users value the **customizable dashboards** in IBM Cognos Analytics, enabling detailed reports and clear data visualization. - Users value the **quick and easy report generation** in IBM Cognos Analytics, enhancing their data analysis capabilities. **Cons:** - Users find the **learning curve challenging** , requiring significant time and effort to become proficient with IBM Cognos Analytics. - Users find the **complexity** of IBM Cognos Analytics challenging, requiring extensive training to navigate effectively. - Users struggle with the **complex usage** of IBM Cognos Analytics, facing challenges in learning and navigating advanced features. - Users find the **learning difficulty** of IBM Cognos Analytics challenges effective usage and navigation for beginners. - Users experience **slow performance** with large reports and during screen sharing, hindering effective communication and functionality. #### Key Features - Reports Interface - Data Column Filtering - Predictive Analytics - Data Transformation - Connectors #### What Are Recent G2 Reviews of IBM Cognos Analytics? **"[Powerful Data Analysis with Intuitive Drag-and-Drop Visualizations](https://www.g2.com/survey_responses/ibm-cognos-analytics-review-12153976)"** **Rating:** 4.5/5.0 stars *— Konjengbam M.* [Read full review](https://www.g2.com/survey_responses/ibm-cognos-analytics-review-12153976) --- **"[Powerful, Scalable Analytics with Interactive Dashboards and Strong Governance](https://www.g2.com/survey_responses/ibm-cognos-analytics-review-12770018)"** **Rating:** 4.0/5.0 stars *— Arkajit D.* [Read full review](https://www.g2.com/survey_responses/ibm-cognos-analytics-review-12770018) --- #### What Are G2 Users Discussing About IBM Cognos Analytics? - [What is IBM Cognos Analytics with Watson used for?](https://www.g2.com/discussions/what-is-ibm-cognos-analytics-with-watson-used-for) - 1 comment ### 11. [Alteryx](https://www.g2.com/products/alteryx/reviews) **Average Rating:** 4.6/5.0 **Total Reviews:** 773 **Why buyers love it?:** When I reviewed Alteryx’s G2 feedback, the strongest theme was reducing manual data preparation through visual workflows. Reviewers highlight drag-and-drop data manipulation, fast blending across sources, large dataset handling, Excel-heavy workflow acceleration, automation, and improved report efficiency. The product reads as a fit for teams that need repeatable preparation and analysis workflows without line-by-line code. Users also mention slower performance in complex workflows, unclear error guidance, high memory use, and concerns around cloud processing requirements. ### What Do G2 Reviewers Say About Alteryx? *AI-generated summary from verified user reviews* **Pros:** - Users appreciate the **ease of use** of Alteryx, making technology accessible and efficient for everyone. - Users commend Alteryx for its **automation capabilities** , enhancing speed and efficiency in data preparation and analysis. - Users appreciate the **intuitive interface** of Alteryx, which simplifies data management and enhances workflow efficiency. - Users find Alteryx to be **easy to learn and use** , with intuitive tools and supportive community for assistance. - Users value the **efficiency** of Alteryx, enabling quick data processing and streamlined workflows for enhanced productivity. **Cons:** - Users find the **high cost** of Alteryx challenging, particularly for small teams and startups. - Users experience a **steep learning curve** with Alteryx, requiring time to master its advanced features and operations. - Users find the **missing features** of Alteryx limiting, particularly the lack of connectors and data drill-down capabilities. - Users find the **learning difficulty** in Alteryx can be overwhelming initially, especially with troubleshooting and tool names. - Users report **slow performance** with Alteryx when handling large datasets, which impacts efficiency and productivity. #### Key Features - Data Column Filtering - Data Visualization - WYSIWYG Report Design - Data Unification - Data Visualization #### What Are Recent G2 Reviews of Alteryx? **"[Easy, Time-Saving Data Automation with Alteryx’s Drag-and-Drop Workflows](https://www.g2.com/survey_responses/alteryx-review-12594796)"** **Rating:** 4.0/5.0 stars *— Kapil S.* [Read full review](https://www.g2.com/survey_responses/alteryx-review-12594796) --- **"[powerful data prep made simple with drag-and-drop](https://www.g2.com/survey_responses/alteryx-review-12714902)"** **Rating:** 4.0/5.0 stars *— Sravya A.* [Read full review](https://www.g2.com/survey_responses/alteryx-review-12714902) --- ### 12. [ThoughtSpot](https://www.g2.com/products/thoughtspot/reviews) **Average Rating:** 4.4/5.0 **Total Reviews:** 317 **Product Description:** ThoughtSpot is the Agentic Analytics Platform company for the enterprise. With natural language and AI, ThoughtSpot empowers everyone in an organization to ask data questions, get answers, and take action. Code-first for data teams and code-free for business users, ThoughtSpot is intuitive enough for anyone to use, yet built to handle large, complex cloud data at scale. Customers like Coca-Cola, Hilton Worldwide, and Capital One are unlocking the full potential of their data with ThoughtSpot. ### What Do G2 Reviewers Say About ThoughtSpot? *AI-generated summary from verified user reviews* **Pros:** - Users value the **ease of use** in ThoughtSpot, finding it simple to understand and build insightful answers. - Users appreciate the **real-time insights** from ThoughtSpot, driving organizational growth through actionable AI analytics. - Users value the **comprehensive analytics** of ThoughtSpot, enabling detailed data insights and efficient engagement tracking. - Users highlight the **intuitive search-based interface** of ThoughtSpot, enabling anyone to engage with data effortlessly. - Users value the **flexible and intuitive data visualization** in ThoughtSpot, enhancing understanding and accessibility for all. **Cons:** - Users face a **learning curve** with ThoughtSpot, especially if unfamiliar with analytics or data visualization. - Users find the **missing features** in ThoughtSpot frustrating, especially with non-reusable components and limited visualization options. - Users find the **complexity of setup and configuration** in ThoughtSpot challenging, particularly with large data sets. - Users find the **learning difficulty** of ThoughtSpot requires some initial setup and IT support but leads to powerful insights. - Users face **limited customization** options in ThoughtSpot, affecting the ability to tailor search visualizations effectively. #### What Are Recent G2 Reviews of ThoughtSpot? **"[Intuitive Natural Language Analytics That Speeds Insights and Integrates Smoothly with Snowflake](https://www.g2.com/survey_responses/thoughtspot-review-12714758)"** **Rating:** 4.5/5.0 stars *— Verified User in Health, Wellness and Fitness* [Read full review](https://www.g2.com/survey_responses/thoughtspot-review-12714758) --- **"[Revolutionized Insights with Conversational AI](https://www.g2.com/survey_responses/thoughtspot-review-12592167)"** **Rating:** 5.0/5.0 stars *— Farid V.* [Read full review](https://www.g2.com/survey_responses/thoughtspot-review-12592167) --- #### What Are G2 Users Discussing About ThoughtSpot? - [What is ThoughtSpot used for?](https://www.g2.com/discussions/thoughtspot-what-is-thoughtspot-used-for) - [What does ThoughtSpot do?](https://www.g2.com/discussions/what-does-thoughtspot-do) - 1 comment - [Is ThoughtSpot a public company?](https://www.g2.com/discussions/is-thoughtspot-a-public-company) ### 13. [Hex](https://www.g2.com/products/hex-tech-hex/reviews) **Average Rating:** 4.5/5.0 **Total Reviews:** 391 **Why buyers love it?:** The pattern that I found in Hex’s G2 feedback was its usefulness for analysts who move between code, notebooks, and shareable data apps. Reviewers highlight an intuitive interface, SQL and Python in one workspace, AI-assisted query and chart generation, custom controls, and flexible exploration. The product reads as a fit for teams that want collaborative analysis to move from notebook work into stakeholder-facing outputs. Users also cite heavy-query slowness, app-builder layout constraints, connection stability issues, CSV handling problems, and challenges preserving ad hoc results. ### What Do G2 Reviewers Say About Hex? *AI-generated summary from verified user reviews* **Pros:** - Users commend Hex for its **user-friendly design** , enabling seamless data integration and effective exploratory analysis. - Users love the **ease of combining SQL with Python** , enhancing data analysis and making insights more accessible. - Users find Hex to offer **seamless data integration** , enhancing their BI reporting and exploratory analysis experience significantly. - Users value the **seamless SQL querying** capabilities of Hex, enhancing their data analysis productivity and experience. - Users appreciate the **seamless integration of SQL and Python** in Hex, enhancing their data analysis efficiency and ease. **Cons:** - Users notice **limited features** in Hex, lacking essential graph types and options for more effective analysis. - Users find **missing features** in Hex, especially concerning advanced controls, analytics maturity, and filter performance. - Users find Hex's features **lacking** , particularly in control options and performance, affecting overall usability and efficiency. - Users find Hex has **limited visualization capabilities** , including data size restrictions and inadequate filtering options. - Users find **data management issues** in Hex, particularly with confusion around CTEs and project organization challenges. #### Key Features - Steps to Answer - Collaboration / Workflow - Predictive Analytics - WYSIWYG Report Design - Drag and Drop #### What Are Recent G2 Reviews of Hex? **"[Effortless Data Analysis with Powerful AI](https://www.g2.com/survey_responses/hex-review-12262172)"** **Rating:** 5.0/5.0 stars *— Hunter P.* [Read full review](https://www.g2.com/survey_responses/hex-review-12262172) --- **"[Amazing AI and SQL Autocomplete That Speeds Up My Work](https://www.g2.com/survey_responses/hex-review-12687305)"** **Rating:** 4.0/5.0 stars *— Paco R.* [Read full review](https://www.g2.com/survey_responses/hex-review-12687305) --- #### What Are G2 Users Discussing About Hex? - [What is Hex Technologies used for?](https://www.g2.com/discussions/what-is-hex-technologies-used-for) ### 14. [Sigma](https://www.g2.com/products/sigma-computing-sigma/reviews) **Average Rating:** 4.4/5.0 **Total Reviews:** 543 **Why buyers love it?:** The clearest pattern I saw in Sigma’s G2 feedback was its appeal to teams that want cloud-warehouse data in a familiar analytical interface. Reviewers highlight easy access to critical data, dashboard interactivity, large dataset handling, Snowflake connectivity, and the ability to explore data directly inside workbooks. The product reads as a fit for business and data teams that need self-service analytics without removing data from the warehouse context. Users also cite workbook performance issues, advanced-feature complexity, limited visual customization, and some database compatibility gaps. ### What Do G2 Reviewers Say About Sigma? *AI-generated summary from verified user reviews* **Pros:** - Users appreciate the **ease of use** of Sigma, facilitating a quick learning curve and seamless experience. - Users value the **ease of integration and intuitive design** of Sigma, enhancing cross-functional collaboration and data exploration. - Users value the **excellent customer support** of Sigma, praising their responsiveness and helpfulness in addressing inquiries. - Users benefit from the **easy data visualization** capabilities of Sigma, streamlining complex data processing and dashboard creation. - Users value the **ease of data aggregation** with Sigma, streamlining data processing and visualization significantly. **Cons:** - Users experience **slow loading times** with Sigma, causing inefficiencies and frustration during use. - Users experience **slow performance** with Sigma, especially when connected to large data sources, causing occasional lag and glitches. - Users find the **limited customization options** hinder their ability to create effective and dynamic visual representations of data. - Users find the **learning curve to be steep** initially, requiring guidance to build effective dashboards with Sigma. - Users find Sigma has **missing features** , including limited visualizations and slow performance with larger datasets, affecting usability. #### Key Features - Reports Interface - Data Column Filtering - Big Data Services - Data Transformation - Connectors #### What Are Recent G2 Reviews of Sigma? **"[Sigma unlocks data value for our organization](https://www.g2.com/survey_responses/sigma-review-10895340)"** **Rating:** 5.0/5.0 stars *— Austin M.* [Read full review](https://www.g2.com/survey_responses/sigma-review-10895340) --- **"[Easiest BI Tool: Live Snowflake Data in a Spreadsheet-Like Experience](https://www.g2.com/survey_responses/sigma-review-12573150)"** **Rating:** 4.0/5.0 stars *— Keerthan P.* [Read full review](https://www.g2.com/survey_responses/sigma-review-12573150) --- #### What Are G2 Users Discussing About Sigma? - [What is Sigma used for?](https://www.g2.com/discussions/what-is-sigma-used-for) - 1 comment ### 15. [Databricks](https://www.g2.com/products/databricks/reviews) **Average Rating:** 4.6/5.0 **Total Reviews:** 759 **Why buyers love it?:** What stood out to me in Databricks’ G2 feedback was how reviewers connect analytics, data engineering, and machine learning work in one governed workspace. Reviewers highlight Unity Catalog, lineage, incremental ingestion, notebook collaboration, Power BI integration, and natural-language assistance for querying datasets. The product reads as a strong fit when teams need large data workflows that support both BI and machine learning use cases. Users also cite operational complexity, performance tuning needs, migration effort, cost control concerns, and the need for skilled data teams. ### What Do G2 Reviewers Say About Databricks? *AI-generated summary from verified user reviews* **Pros:** - Users value the **AI features and robust data security** of Databricks, enhancing usability and integration in big data processes. - Users find Databricks to have exceptional **ease of use** , facilitating efficient model hosting and data management. - Users value the **seamless integrations** of Databricks with AWS and Azure, enhancing real-time collaboration and analytics. - Users value the **collaborative environment** in Databricks, enabling real-time teamwork among data engineers and analysts. - Users appreciate the **easy integrations** of Databricks, seamlessly connecting with cloud infrastructure and enhancing data management. **Cons:** - Users find the **steep learning curve** challenging, complicating organizational adoption and initial usage of Databricks. - Users find the **costs for Databricks to be high** , especially when working with large datasets and complex operations. - Users note a **steep learning curve** for Databricks, posing challenges for new users and organizational adoption. - Users find the **complexity** of Databricks challenging, especially with steep learning curves and vague error identification. - Users face **unintuitive UI issues** that lead to random errors and complicate the experience for non-technical users. #### Key Features - Cloud - Data Lake - Spark Integration - Spark Integration - Workload Processing #### What Are Recent G2 Reviews of Databricks? **"[Lakebase - Good Option for Low Latency Data Serving with Databricks Integration](https://www.g2.com/survey_responses/databricks-review-12542177)"** **Rating:** 4.5/5.0 stars *— Senthil K.* [Read full review](https://www.g2.com/survey_responses/databricks-review-12542177) --- **"[Databricks in my case: Multiple Integrations, Intuitive UI, and Reliable Performance](https://www.g2.com/survey_responses/databricks-review-12834055)"** **Rating:** 4.0/5.0 stars *— Yelnur K.* [Read full review](https://www.g2.com/survey_responses/databricks-review-12834055) --- #### What Are G2 Users Discussing About Databricks? - [What does Databricks software do?](https://www.g2.com/discussions/what-does-databricks-software-do) - 3 comments - [What is Databricks unified analytics platform?](https://www.g2.com/discussions/what-is-databricks-unified-analytics-platform) - 3 comments - [What is Lakehouse in Databricks?](https://www.g2.com/discussions/what-is-lakehouse-in-databricks) - 4 comments, 2 upvotes ### 16. [Coefficient](https://www.g2.com/products/coefficient/reviews) **Average Rating:** 4.7/5.0 **Total Reviews:** 184 **Product Description:** Coefficient is a new way to work with your company data better, faster, and more accurately without ever leaving your spreadsheet, integrating with the tools you already use. Install the Coefficient Excel or Google Sheets extension and use it in a new or existing sheet in seconds. Once installed, Coefficient lives as a sidebar companion so your company data is only a couple of clicks away at any time. Any data source that you work with is available directly in your Coefficient sidebar – such as Salesforce, HubSpot, Snowflake, NetSuite, QuickBooks, MySQL, and Looker – with the ability to consolidate your data from multiple systems into one spreadsheet. Use Coefficient filters to easily customize your imports to only work with the data you need, keeping your spreadsheets performant. Quickly go back anytime to add more data in the same report. Never rebuild the same analysis twice by keeping your data up to date with scheduled updates. And, use Coefficient alerts to trigger Slack or email messages anytime your spreadsheet updates. Now, you can turn your spreadsheet into the most flexible, powerful monitoring system across all of your company data. Say “goodbye” to manual data workflows and “hello” to connected spreadsheets. ### What Do G2 Reviewers Say About Coefficient? *AI-generated summary from verified user reviews* **Pros:** - Users enjoy the **seamless ease of use** of Coefficient, highlighting its user-friendly setup and reliable functionality. - Users appreciate the **seamless automation** of Coefficient, praising its simplicity and efficient data integration from multiple platforms. - Users appreciate the **seamless integrations** in Coefficient, which enhance efficiency and ease of use. - Users value the **time-saving features** of Coefficient, allowing quick data import and easy refresh with one click. - Users love the **easy integrations** of Coefficient, enabling quick connections with databases and automating data imports effortlessly. **Cons:** - Users find the **limited features** in Coefficient restrictive, especially regarding filtering options and plan differences. - Users note **feature limitations** like lack of bulk updates and multiple filters from one column, impacting usability. - Users note a **limitation on data processing** in Coefficient, especially with large datasets and Google Sheets constraints. - Users find the **missing features** in Coefficient somewhat limiting, especially regarding bulk updates and connectors. - Users find **integration issues** with Coefficient, particularly noting limited customization and occasional delays with Google Sheets. #### What Are Recent G2 Reviews of Coefficient? **"[Effortless Salesforce to Sheets Integration](https://www.g2.com/survey_responses/coefficient-review-12701723)"** **Rating:** 5.0/5.0 stars *— Ellen Dericks C.* [Read full review](https://www.g2.com/survey_responses/coefficient-review-12701723) --- **"[Effortless Scheduled Refreshes. Eliminates Manual Exports and Makes Revenue Data Actionable](https://www.g2.com/survey_responses/coefficient-review-12318636)"** **Rating:** 5.0/5.0 stars *— Jacob R.* [Read full review](https://www.g2.com/survey_responses/coefficient-review-12318636) --- ### 17. [SAP Analytics Cloud](https://www.g2.com/products/sap-analytics-cloud/reviews) **Average Rating:** 4.2/5.0 **Total Reviews:** 747 **Product Description:** With the SAP Analytics Cloud solution, you can bring together analytics and planning with unique integration to SAP applications and smooth access to heterogenous data sources. As the analytics and planning solution within SAP Business Technology Platform, SAP Analytics Cloud supports trusted insights and integrated planning processes enterprise-wide to help you make decisions without doubt. ### What Do G2 Reviewers Say About SAP Analytics Cloud? *AI-generated summary from verified user reviews* **Pros:** - Users value the **ease of use** in SAP Analytics Cloud, allowing quick and intuitive access to insights. - Users appreciate the **seamless integration and advanced analytics** capabilities of SAP Analytics Cloud for enhanced data management. - Users value the **strong visualization capabilities** of SAP Analytics Cloud, enhancing storytelling and effective communication of data insights. - Users value the **easy integrations** of SAP Analytics Cloud, enhancing collaboration and streamlining workflows across their organization. - Users find the **integration and comprehensive analytics capabilities** of SAP Analytics Cloud invaluable for effective planning and decision-making. **Cons:** - Users experience **slow performance** when using large datasets, impacting efficiency and usability of SAP Analytics Cloud. - Users face a **steep learning curve** with SAP Analytics Cloud, needing training to utilize its powerful features effectively. - Users find a **steep learning curve** , making it challenging for newcomers to fully utilize SAP Analytics Cloud's features. - Users face **performance issues** with SAP Analytics Cloud, particularly when handling large datasets and complex calculations. - Users experience **performance issues with large datasets** , which can hinder their overall analytical capabilities in SAP Analytics Cloud. #### What Are Recent G2 Reviews of SAP Analytics Cloud? **"[SAP Analytics Cloud Clean Dashboards and Powerful Real Time Analytics in One Place](https://www.g2.com/survey_responses/sap-analytics-cloud-review-12817514)"** **Rating:** 5.0/5.0 stars *— Muzammil M.* [Read full review](https://www.g2.com/survey_responses/sap-analytics-cloud-review-12817514) --- **"[Powerful all-in-one analytics and planning tool](https://www.g2.com/survey_responses/sap-analytics-cloud-review-11882259)"** **Rating:** 5.0/5.0 stars *— Vusala J.* [Read full review](https://www.g2.com/survey_responses/sap-analytics-cloud-review-11882259) --- #### What Are G2 Users Discussing About SAP Analytics Cloud? - [What is SAP Analytics Cloud used for?](https://www.g2.com/discussions/what-is-sap-analytics-cloud-used-for) - 2 comments - [What is SAP Lumira used for?](https://www.g2.com/discussions/sap-lumira-what-is-sap-lumira-used-for) - 1 comment, 1 upvote - [What is SAP Analytics Hub used for?](https://www.g2.com/discussions/what-is-sap-analytics-hub-used-for) - 1 comment ### 18. [HockeyStack](https://www.g2.com/products/hockeystack/reviews) **Average Rating:** 4.5/5.0 **Total Reviews:** 80 **Product Description:** HockeyStack learns your company’s winning pattern for revenue generation, then Revenue Agents execute that process across every rep and every deal. Key capabilities include: - Revenue Agents: autonomous, intelligent systems that continuously analyze all deal, account, and behavioral data to make decisions and take actions that drive revenue outcomes. - Rep Cockpit: A single interface where agent outputs are pre-computed, decisions surface one at a time, and internal actions are executed automatically - Manager View: Managers can see exactly where deals are deviating or where reps are diverging from ideal behavior, without extra meetings or review cycles - Atlas: A data foundation that captures causality across the entire buyer journey, ingesting signals from CRM, call recordings, ad platforms, sales engagement, web activity, and more - Blueprint: A multi-layer ML pipeline that identifies the exact behaviors and sequences that drive closed-won, then matches every live deal against that validated process and flags deviation in real time - Self-Improving Loop: Every rep action, dismissal, edit, and deal outcome feeds back into the Blueprint, so the system gets smarter on its own over time Achieve reduced rep variance, faster ramp time, and more accurate forecasts, with impact compounding as the system learns. Get started with HockeyStack today! ### What Do G2 Reviewers Say About HockeyStack? *AI-generated summary from verified user reviews* **Pros:** - Users value the **flexibility and insightful data** of HockeyStack, enhancing marketing performance and campaign effectiveness. - Users value the **comprehensive analytics** of HockeyStack, gaining insights into marketing and sales performance effectively. - Users highlight the **ease of use** of HockeyStack, complemented by exceptional support for seamless report building. - Users praise HockeyStack's **exceptional support team** for their thorough, timely responses and proactive assistance. - Users commend the **attribution accuracy** of HockeyStack, enabling effective tracking of marketing performance and insights. **Cons:** - Users face a **steep learning curve** , as the initial setup and understanding of data can be time-consuming. - Users note a **steep learning curve** with HockeyStack, needing time to fully leverage its capabilities and insights. - Users find the **initial setup complex** , particularly for teams lacking analytics expertise, which complicates overall usability. - Users find the **difficult learning curve** of HockeyStack challenging, requiring significant time investment to understand the tool effectively. - Users find **reporting confusing** due to complex data structure and a steep learning curve for effective usage. #### What Are Recent G2 Reviews of HockeyStack? **"[Broad Capabilities, Some Complexity in Setup](https://www.g2.com/survey_responses/hockeystack-review-12701250)"** **Rating:** 4.0/5.0 stars *— Carmine M.* [Read full review](https://www.g2.com/survey_responses/hockeystack-review-12701250) --- **"[Promising Tool, Some Drawbacks](https://www.g2.com/survey_responses/hockeystack-review-12260402)"** **Rating:** 4.0/5.0 stars *— Verified User* [Read full review](https://www.g2.com/survey_responses/hockeystack-review-12260402) --- #### What Are G2 Users Discussing About HockeyStack? - [What is HockeyStack used for?](https://www.g2.com/discussions/what-is-hockeystack-used-for) ### 19. [Knowi](https://www.g2.com/products/knowi/reviews) **Average Rating:** 4.9/5.0 **Total Reviews:** 27 **Product Description:** Knowi is an end-to-end AI-powered analytics platform designed for modern data, enabling enterprises of all sizes to dramatically accelerate the journey from raw data to actionable insights. With native integration to virtually any data source—including SQL, NoSQL (MongoDB, Elasticsearch, InfluxDB), REST APIs, cloud databases, and documents—Knowi eliminates the need for complex data transformation processes required by alternative solutions. Data teams can integrate, blend, visualize, and analyze data from any source 10X faster, all within a single platform. They can then leverage AI to uncover insights, embed analytics into applications, share dashboards with business users, and automate reporting. ### What Do G2 Reviewers Say About Knowi? *AI-generated summary from verified user reviews* **Pros:** - Users commend Knowi for its **exceptional customer support** , with quick responses and tailored guidance that enhance the experience. - Users commend Knowi for its **exceptional support and onboarding experience** , making implementation smooth and beneficial for business growth. - Users value Knowi's **exceptional AI-driven analytics** , which simplify data connections and enhance reporting capabilities significantly. - Users appreciate the **automation features** of Knowi, drastically reducing manual workload and enhancing data management efficiency. - Users appreciate the **ease of use** with Knowi, benefiting from intuitive dashboarding and excellent onboarding support. **Cons:** - Users note a steep **learning curve** with Knowi, particularly when navigating complex features and API setups. - Users desire more **guidance for API connections** , as initial setup can be time-consuming and confusing with Knowi. - Users feel there is a **lack of tutorials** for API connections, making initial setup challenging and time-consuming. #### What Are Recent G2 Reviews of Knowi? **"[Chief Executive Officer](https://www.g2.com/survey_responses/knowi-review-12447928)"** **Rating:** 5.0/5.0 stars *— Paul N.* [Read full review](https://www.g2.com/survey_responses/knowi-review-12447928) --- **"[Intuitive Dashboarding with Exceptional Support](https://www.g2.com/survey_responses/knowi-review-12378559)"** **Rating:** 5.0/5.0 stars *— Jose D.* [Read full review](https://www.g2.com/survey_responses/knowi-review-12378559) --- ### 20. [Equals](https://www.g2.com/products/equals/reviews) **Average Rating:** 4.8/5.0 **Total Reviews:** 39 **Product Description:** The next-generation spreadsheet. Equals is the fastest, most flexible way to measure and report on your SaaS business. Automate your reporting with precision. Analyze from the comfort of a spreadsheet. Powered by live data from Stripe, Salesforce, Hubspot, and your SQL database. ---- We all understand the power and value of data. Yet, amongst the explosion of new tools to help us make sense of it all, we invariably end up back in a spreadsheet. BI tools are inherently complex and one-size-fits-all solutions simply don't cut it. Why? The spreadsheet is the only tool that gives you the flexibility to match the specifics of your business. There's really nothing like it — a canvas on which you can play, move, touch, and feel data while building compounding, sophisticated analyses and reports. Yet, starting analyses in Excel and Sheets is painful. Your data always comes from somewhere else, you have to export it to a CSV, import it into your spreadsheet, and hope you didn't miss anything. And then keeping it up-to-date is the original pain times ten. At Equals, we're building a next-generation spreadsheet that works just like those that came before but is fit for this era of work. It's directly connected to your data and is as unconstrained and flexible as a spreadsheet. It's paired with BI-grade dashboards that are as quick and easy to create as a doc. Based in North America, we have been building software and companies for 10+ years at the likes of Intercom, Atlassian, Stripe, and Loom. We're backed by the best innovators and investors in Silicon Valley, including a16z and Craft Ventures. ### What Do G2 Reviewers Say About Equals? *AI-generated summary from verified user reviews* **Pros:** - Users appreciate the **effortless ease of use** of Equals, simplifying data management and enhancing productivity. - Users commend the **exceptional customer support** of Equals, highlighting their responsiveness and valuable assistance during setup. - Users appreciate the **speed and convenience of data analysis** with Equals, streamlining workflows and enhancing support. - Users are impressed with the **data manipulation capabilities** of Equals, enabling seamless analysis and dashboard creation. - Users appreciate the **setup ease** of Equals, noting the helpful expert support that simplifies onboarding and integration. **Cons:** - Users experience **occasional bugs** with Equals, like crashes with large data sets and date formatting issues. - Users note a **slight learning curve** with Equals, making it confusing for beginners despite responsive support and updates. - Users feel the need for a **filters feature** , which is currently in development and would enhance usability. - Users often find the **complex usage** of Equals challenging and confusing for beginners. - Users find occasional **copy-paste issues** in Equals, preferring more familiar shortcuts like those in Excel. #### What Are Recent G2 Reviews of Equals? **"[One of the best tools for GTM Teams](https://www.g2.com/survey_responses/equals-review-12316749)"** **Rating:** 5.0/5.0 stars *— Badr E.* [Read full review](https://www.g2.com/survey_responses/equals-review-12316749) --- **"[Effortless CRM Data Analysis and Dashboard Creation](https://www.g2.com/survey_responses/equals-review-12082723)"** **Rating:** 4.0/5.0 stars *— Appu M.* [Read full review](https://www.g2.com/survey_responses/equals-review-12082723) --- ### 21. [Domo](https://www.g2.com/products/domo/reviews) **Average Rating:** 4.3/5.0 **Total Reviews:** 987 **Why buyers love it?:** When I assessed Domo’s G2 feedback, reviewers consistently framed it as a central place for data, dashboards, and business visibility. Reviewers highlight easy setup, a user-friendly interface, Magic ETL, AI features, broad insights sharing, and accessibility for less technical users. The product reads as a fit for organizations that want to connect data sources and give business teams a direct path to dashboards and analysis. Users also mention credit usage concerns, pricing complexity, occasional bugs, limited SQL depth, and feature maturity issues. ### What Do G2 Reviewers Say About Domo? *AI-generated summary from verified user reviews* **Pros:** - Users value the **ease of use** of Domo, making data management accessible for everyone, even non-tech-savvy individuals. - Users value the **flexible dashboards** in Domo, enabling seamless data visualization and integration from multiple sources. - Users praise Domo for its **intuitive design** , allowing easy access and effective data visualization for all skill levels. - Users value the **easy integrations** in Domo, enabling seamless connections with various data sources for streamlined management. - Users value the **seamless integration** of Domo, enabling efficient data management and real-time collaboration across platforms. **Cons:** - Users find the **learning curve steep** , often needing extra time to adapt to Domo's updates and functionalities. - Users note **missing features** in Domo, such as limited visualization capabilities and outdated MySQL implementation affecting usability. - Users are frustrated with **data management issues** , including complicated uploads and poor organization of datasets in Domo. - Users find Domo **expensive** due to ongoing costs and complexity of using multiple features and external support. - Users find Domo's **complexity** overwhelming, often requiring technical expertise and extended setup time to be effective. #### Key Features - Steps to Answer - Data Column Filtering - Data Visualization - Data Modeling - Connectors #### What Are Recent G2 Reviews of Domo? **"[All-in-One Platform for Real-Time Analytics and Dashboards](https://www.g2.com/survey_responses/domo-review-12676104)"** **Rating:** 5.0/5.0 stars *— Anuj T.* [Read full review](https://www.g2.com/survey_responses/domo-review-12676104) --- **"[Comprehensive Analytics Tool with a Learning Curve](https://www.g2.com/survey_responses/domo-review-9326769)"** **Rating:** 5.0/5.0 stars *— John L.* [Read full review](https://www.g2.com/survey_responses/domo-review-9326769) --- #### What Are G2 Users Discussing About Domo? - [What is Domo used for?](https://www.g2.com/discussions/what-is-domo-used-for) - 1 comment - [How much does Domo cost?](https://www.g2.com/discussions/how-much-does-domo-cost) - [What is Domo data?](https://www.g2.com/discussions/what-is-domo-data) ### 22. [Strategy One (formerly MicroStrategy ONE)](https://www.g2.com/products/strategy-one-formerly-microstrategy-one/reviews) **Average Rating:** 4.2/5.0 **Total Reviews:** 529 **Product Description:** 🚀 Strategy One – the AI+BI Platform for Enterprise Analytics at Scale What is Strategy One? Strategy One is the enterprise AI + BI platform that powers data-driven decision-making at scale. Built for complex enterprises, it unifies business intelligence, advanced analytics, and governed data modeling into a single, open platform. With native AI-powered workflows, pixel-perfect dashboards, modern self-service tools, and seamless integrations with Excel, Power BI, and Tableau, Strategy One delivers trusted insights wherever decisions are made. Why Strategy One? Unlike fragmented BI stacks or limited legacy tools, Strategy One provides an end-to-end platform with one trusted semantic core. Business users get governed self-service. Analysts get powerful modeling tools. Executives get real-time answers they can trust. And IT retains full control over data access, definitions, and lineage. Whether you’re creating executive dashboards, deploying embedded analytics, scaling AI copilots, or consolidating BI tools—Strategy One meets the moment with: ✅ Cloud-native architecture ✅ Open integrations with 200+ data sources ✅ Enterprise-grade security and governance ✅ Industry-leading performance and scale ✅ Built-in support for AI copilots, agents, and models Strategy One is trusted by global enterprises in banking, retail, healthcare, and government to turn data into decisions—fast, securely, and at scale. ### What Do G2 Reviewers Say About Strategy One (formerly MicroStrategy ONE)? *AI-generated summary from verified user reviews* **Pros:** - Users appreciate the **ease of use** in Strategy One, valuing its straightforward setup and intuitive visualizations. - Users admire MicroStrategy's **commitment to innovation** , consistently delivering enhancements that elevate its BI capabilities above competitors. - Users appreciate the **easy setup** of Strategy One, enabling straightforward access to comprehensive data and effective reporting. - Users appreciate the **customization capabilities** of Strategy One, enhancing report creation and overall user experience. - Users value the **flexible dashboard customization** in Strategy One, enabling easy data analysis and report generation. **Cons:** - Users find the **learning difficulty** significant, feeling overwhelmed and wishing for improved training focus on software. - Users face a **steep learning curve** with Strategy One, finding it challenging compared to other market options. - Users find the **missing features** in Strategy One, particularly in integrations and data management, frustrating and limiting. - Users often find the **complex usage** of Strategy One overwhelming, leading to a steep learning curve and navigation challenges. - Users face **access restrictions** due to the enterprise version requirement, limiting availability and customization options. #### What Are Recent G2 Reviews of Strategy One (formerly MicroStrategy ONE)? **"[Scalable, Enterprise-Ready BI with Strong Governance and Reliable Performance](https://www.g2.com/survey_responses/strategy-one-formerly-microstrategy-one-review-12406962)"** **Rating:** 5.0/5.0 stars *— Carlos G.* [Read full review](https://www.g2.com/survey_responses/strategy-one-formerly-microstrategy-one-review-12406962) --- **"[Empowers Data Accessibility, with Minor Transition Hiccups](https://www.g2.com/survey_responses/strategy-one-formerly-microstrategy-one-review-12417688)"** **Rating:** 4.0/5.0 stars *— Van V. T.* [Read full review](https://www.g2.com/survey_responses/strategy-one-formerly-microstrategy-one-review-12417688) --- #### What Are G2 Users Discussing About Strategy One (formerly MicroStrategy ONE)? - [What is MicroStrategy used for?](https://www.g2.com/discussions/what-is-microstrategy-used-for) - [What is the difference between tableau and MicroStrategy?](https://www.g2.com/discussions/what-is-the-difference-between-tableau-and-microstrategy) - [How much does MicroStrategy cost?](https://www.g2.com/discussions/how-much-does-microstrategy-cost) - 1 comment ### 23. [Cube](https://www.g2.com/products/cube-2023-07-31/reviews) **Average Rating:** 4.5/5.0 **Total Reviews:** 27 **Product Description:** Cube Cloud is a universal semantic layer that makes it easy to connect siloed data and create consistent metrics that are accessible to any data consumer–AI, BI, spreadsheets, and embedded analytics. The solution provides unmatched integrations and interoperability, supporting a robust set of deployment options, data connectivity, coding languages, and native APIs so that you can build solutions to fit your unique requirements on the modern data stack. With Cube Cloud, business data becomes consistent, accurate, easy to access, and most importantly, trusted. Data engineers and application developers use Cube Cloud’s code-first, developer-oriented platform to: - Organize and govern data from cloud data warehouses into centralized, consistent, and reusable data models and business definitions. - Apply software engineering best practices and processes to data management: CI/CD, isolated environments, and version control with Git integration. - Use intelligent capabilities like data model code generation and front-end embedded analytics code generation to increase productivity. - Optimize query performance and save on cloud data usage with pre-aggregation caching capabilities. - Deliver data to any downstream tool via data APIs: SQL, REST, GraphQL, AI, and MDX. Cube accelerates trusted data-driven decisions, delivering better experiences to employees inside the organization, customers outside the organization, and even machines with our native OpenAI integrations. Build Generative AI experiences with the AI API. For internal BI use cases, Cube Cloud provides a semantic catalog and Generative AI capabilities to simplify discovery, exploration, and access to modeled data and downstream, connected BI content for data analysts and business users. You can add unlimited named user accounts to allow anyone to search and reuse trusted data products and perform natural language queries in a simplified, business user-friendly interface. ### What Do G2 Reviewers Say About Cube? *AI-generated summary from verified user reviews* **Pros:** - Users find CubeJS Cloud to be **easy to develop and maintain** , streamlining their data platform efforts effectively. - Users praise the **flexibility and customization** of CubeJS, enhancing their embedded analytics applications effortlessly. - Users value the **powerful BI capabilities** of Cube, enabling sophisticated metrics and efficient data querying for insights. - Users appreciate the **fast and proactive customer support** of Cube, making troubleshooting and assistance effortless. - Users value the **flexibility** of Cube, enabling easy implementation and customization for various analytical applications. **Cons:** - Users find that Cube has **missing features** like certain BI tool integrations and a complete semantic layer. - Users report encountering **bugs and confusing logic** in Cube, leading to difficulties in scaling and using features effectively. - Users find **data integration challenges** in Cube, with issues in query aggregations and limited metric flexibility. - Users note that Cube has **limited features** , particularly in documentation, charts, and integration tools, affecting usability. - Users experience **software bugs** with Cube, particularly related to pre-aggregations and confusing documentation affecting functionality. #### What Are Recent G2 Reviews of Cube? **"[Great for AI applications and general data apps!](https://www.g2.com/survey_responses/cube-review-10751001)"** **Rating:** 4.5/5.0 stars *— Verified User in Commercial Real Estate* [Read full review](https://www.g2.com/survey_responses/cube-review-10751001) --- **"[Super Easy Access to the DEV team](https://www.g2.com/survey_responses/cube-review-11700913)"** **Rating:** 5.0/5.0 stars *— Verified User in Real Estate* [Read full review](https://www.g2.com/survey_responses/cube-review-11700913) --- ### 24. [Bold BI](https://www.g2.com/products/bold-bi/reviews) **Average Rating:** 4.4/5.0 **Total Reviews:** 88 **Product Description:** Bold BI® by Syncfusion® is a modern, flexible analytics platform that empowers everyone—from business users to developers—to turn raw data into meaningful insights, fast. Whether you're embedding analytics into your application or building dashboards from scratch, Bold BI makes it easy to deliver powerful, interactive data experiences without compromising on performance or security. With an intuitive no-code, drag-and-drop interface, even non-technical users can create stunning dashboards in minutes. Meanwhile, developers enjoy deep customization through robust APIs, SDKs, and white-labeling options, making it simple to integrate analytics seamlessly into any application. With support for 130+ data sources, including Microsoft SQL Server, Azure SQL Data Warehouse, Oracle, REST APIs, Bold Datahub, and more, Bold BI offers unmatched data flexibility and connectivity. Designed for secure, scalable deployments, the platform’s multi-tenant architecture and enterprise-grade security features single sign-on (SSO) via OAuth2 and OpenID and role-based access control to ensure data protection and simplified user management. Real-time dashboard sharing, scheduled alerts, and export options make collaboration effortless, helping teams stay aligned and make faster, data-driven decisions. Backed by Syncfusion, Bold BI offers end-to-end expert support, ideal for organizations looking to scale their analytics. Customers benefit from 24/5 assistance through free scheduled support calls, live chat, and email—from onboarding to full implementation. NOTE: Older reviews may reference the historical product name, "Syncfusion Dashboard Platform." ### What Do G2 Reviewers Say About Bold BI? *AI-generated summary from verified user reviews* **Pros:** - Users value the **responsive and knowledgeable customer support** from Bold BI, ensuring a smooth onboarding experience. - Users find Bold BI to have a **simple and intuitive interface** , making setup and dashboard creation effortless. - Users appreciate the **easy integration with various data sources** , enhancing workflow and dashboard efficiency with Bold BI. - Users appreciate the **dashboard customization** in Bold BI, enabling quick and tailored data visualization for their needs. - Users value the **strong embedding capabilities** of Bold BI, enhancing integration in various applications seamlessly. **Cons:** - Users experience **prolonged bug fixes** and setup issues, impacting overall satisfaction with Bold BI. - Users find the **initial learning curve steep** for advanced customization of Bold BI, requiring additional tutorials and technical knowledge. - Users find the **difficult setup** process for Bold BI to be time-consuming and requiring technical knowledge initially. - Users find that **software bugs** in Bold BI lead to frustration, especially after version updates with new issues. - Users often face **dashboard issues** related to performance and complexity, impacting overall user experience with Bold BI. #### What Are Recent G2 Reviews of Bold BI? **"[Powerful, Flexible Analytics Platform with Intuitive Design and Excellent Support](https://www.g2.com/survey_responses/bold-bi-review-12016141)"** **Rating:** 5.0/5.0 stars *— Mohamed zulfadli A.* [Read full review](https://www.g2.com/survey_responses/bold-bi-review-12016141) --- **"[Simple, Powerful, and Works Well](https://www.g2.com/survey_responses/bold-bi-review-10818671)"** **Rating:** 5.0/5.0 stars *— muhdin m.* [Read full review](https://www.g2.com/survey_responses/bold-bi-review-10818671) --- #### What Are G2 Users Discussing About Bold BI? - [What is Bold BI used for?](https://www.g2.com/discussions/what-is-bold-bi-used-for) - [What are Microsoft BI tools?](https://www.g2.com/discussions/what-are-microsoft-bi-tools) - [What are examples of BI tools?](https://www.g2.com/discussions/bold-bi-what-are-examples-of-bi-tools) ### 25. [Dataiku](https://www.g2.com/products/dataiku/reviews) **Average Rating:** 4.4/5.0 **Total Reviews:** 187 **Product Description:** Dataiku is the Platform for AI Success that unites people, orchestration, and governance to turn AI investments into measurable business outcomes. It helps organizations move from fragmented experimentation to coordinated, trusted execution at scale. Built for AI success: Dataiku brings business experts and AI specialists into the same environment, embedding business context into analytics, models, and AI agents. Business teams can self-serve and innovate, while AI experts build, deploy, and optimize quickly, closing the gap between pilots and production. Orchestration that scales: Dataiku connects data, AI services, and enterprise apps across analytics, machine learning, and AI agents. Integrated workflows deliver value across any cloud or infrastructure without vendor lock-in or fragmentation. Governance you can trust: Dataiku embeds governance across the AI lifecycle, enabling teams to track performance, cost, and risk to keep systems explainable, compliant, and auditable. ### What Do G2 Reviewers Say About Dataiku? *AI-generated summary from verified user reviews* **Pros:** - Users appreciate the **user-friendly learning resources** of Dataiku, making it easy to master machine learning effectively. - Users appreciate the **ease of use** of Dataiku, simplifying machine learning development and data extraction processes. - Users appreciate the **user-friendly design** of Dataiku, making it easy for all skill levels to collaborate efficiently. - Users value the **easy integrations** of Dataiku, appreciating its ability to connect with various data sources effortlessly. - Users value the **productivity improvement** of Dataiku, enabling efficient data processing and streamlined workflows. **Cons:** - Users find the **learning curve steep** , especially for advanced features, which can be challenging for beginners. - Users find the **learning curve steep** , making it challenging for beginners to fully utilize Dataiku's features. - Users find the **difficult learning curve** challenging, often needing deep technical knowledge for advanced features in Dataiku. - Users often experience **slow performance** with Dataiku, particularly when handling large datasets and complex scenarios. - Users identify the **expensive pricing structure** as a significant barrier, especially for smaller teams or organizations. #### What Are Recent G2 Reviews of Dataiku? **"[Dataiku:A plug in tool for Data Science](https://www.g2.com/survey_responses/dataiku-review-8032719)"** **Rating:** 4.5/5.0 stars *— Rakshith N.* [Read full review](https://www.g2.com/survey_responses/dataiku-review-8032719) --- **"[Dataiku Speeds Up Repeatable Marketing Data Workflows](https://www.g2.com/survey_responses/dataiku-review-12858707)"** **Rating:** 4.5/5.0 stars *— Michele C.* [Read full review](https://www.g2.com/survey_responses/dataiku-review-12858707) --- #### What Are G2 Users Discussing About Dataiku? - [Is Dataiku an ETL tool?](https://www.g2.com/discussions/is-dataiku-an-etl-tool) - [Is Dataiku web based?](https://www.g2.com/discussions/is-dataiku-web-based) - [What is DSS Dataiku?](https://www.g2.com/discussions/what-is-dss-dataiku) ## What Is Analytics Platforms? [Analytics Tools & Software](https://www.g2.com/categories/analytics-tools-software) ## What Software Categories Are Similar to Analytics Platforms? - [Data Visualization Tools](https://www.g2.com/categories/data-visualization-tools) - [Predictive Analytics Software](https://www.g2.com/categories/predictive-analytics) - [Embedded Business Intelligence Software](https://www.g2.com/categories/embedded-business-intelligence) --- ## How Do You Choose the Right Analytics Platforms? ### What You Should Know About Analytics Platforms ### What are analytics software platforms? Analytics platforms, also known as business intelligence (BI) platforms, enable companies to gain visibility into their data through data integration, cleansing, blending, enrichment, discovery, and more. These tools are robust systems that sometimes require IT and data science skills to access and decipher company data through custom queries.  Analytics platforms offer a comprehensive look into a company’s data by pulling from structured and unstructured data sources through detailed queries. Casual business users also benefit from analytics platforms, which offer customizable dashboards and the ability to drill into particular data points and trends. ### What types of analytics tools and platforms exist? #### **All-in-one software** ##### **Self-service analytics platforms** Self-service analytics platforms do not require coding knowledge, so business end users can use them for data needs. Cloud-based business analytics software often provides drag-and-drop functionality for building dashboards, prebuilt templates for querying data, and, occasionally, natural language querying for data discovery.  ##### **Embedded BI software** Embedded BI software can integrate proprietary analytics functionality within other business applications. Businesses may choose an embedded product to promote user adoption; by placing the analytics inside regularly used software, companies enable employees to take advantage of available data. These solutions provide self-service functionality so average business end users can use data for improved decision-making. #### **Point solutions** ##### **Root cause analysis** Companies of all sizes produce vast amounts of data from a host of different sources. It can be difficult to keep track of the ebbs and flows of data and to spot outliers and trends across tens if not hundreds (sometimes even thousands) of data sources. Some solutions provide the user with a bird' s-eye view of their data and intelligently alert them to changes in real time. Once alerted, they are able to dive in to evaluate the situation and solve it. ### What are the common features of analytics solutions? Analytics software platforms are a great aid to any organization needing timely data visualization of high-level analytics. The following are some core features within analytics platforms that can help users make the most of them: **Data preparation:**  Although standalone [data preparation software](https://www.g2.com/categories/data-preparation) exists that assists in discovering, blending, combining, cleansing, and enriching data—so large datasets can be easily integrated, consumed, and analyzed—analytics platforms must incorporate these functionalities into their core offering. In particular, analytics platforms must support data blending and modeling, allowing the end user to combine data across different databases and other data sources and to develop robust data models of this data. This is a critical step in making meaning out of the chaos by combining data from various sources. **Data management:** Once the data is properly integrated, it must be managed. This includes restricting data access to certain users, for example. Although some companies opt for a standalone data management solution, such as a data warehouse, analytics platforms must, by definition, provide some level of data management. **Data modeling and blending:** As mentioned, it is not efficient and often not effective to examine data when it is sprawled across many systems. As a business cloud, analytics platforms help businesses consolidate data and combine data points to understand the relationship between data and derive deep insights. **Reports and dashboards:** Multilayered, real-time dashboards are a central feature of analytics platforms. Users can program their analytics software to display metrics of their choice and create multiple dashboards that show analytics related to specific teams or initiatives. From predictive website traffic analytics to customer conversion rates over a specified period, users can choose their preferred metrics to feature in dashboards and create as many dashboards as necessary.  Administrators can adjust the permissions of different dashboards so they are accessible to the users in the company who need them the most. Users can share specific dashboards on office monitors or take screengrabs of dashboards to save and share as needed. Some analytics platform products may allow users to explore dashboards on their mobile devices. [**Self service**](https://www.g2.com/categories/analytics-platforms/f/self-service) **:** Organizations use these tools to build interactive dashboards for discovering actionable insights. This enables business users like sales representatives, human resource managers, marketers, and other non-data team members to make decisions based on relevant business data. **Advanced analytics:** Many analytics solutions are incorporating advanced features, sometimes called augmented analytics, to better understand a business’s data, even without IT support. These can include predictive analytics capabilities and data discovery, which includes intelligent suggestions for data visualization and machine learning-powered suggestions for deeper insights. Other features include [Anomaly detection](https://www.g2.com/categories/analytics-platforms/f/anomaly-detection), [Query based](https://www.g2.com/categories/analytics-platforms/f/query-based), [Search](https://www.g2.com/categories/analytics-platforms/f/search), [Traditional](https://www.g2.com/categories/analytics-platforms/f/traditional) ### What are the benefits of using analytics platforms? **Replace old or disparate software:** Businesses can replace outdated data storage solutions and reporting tools and migrate to an all-inclusive business cloud as an analytics platform. However, data migration is not essential for deploying an analytics solution, as businesses may not have the time or resources to do so. Therefore, it should be noted that these platforms can integrate with a whole host of solutions, such as [enterprise resource planning (ERP)](https://www.g2.com/categories/erp-systems) and [customer relationship management (CRM) software](https://www.g2.com/categories/crm). **Improve productivity:** The days of sorting through tens, if not hundreds, of systems and needing immense support from IT have passed. With analytics platforms (especially those that are self-service and have features such as natural language search), anyone looking for data and data analysis, including average business users, can derive insights from their data. **Save time (automation):** For most analytics platforms, users no longer need a strong background in query languages. Instead, data discovery and root cause analysis allow users to automatically receive alerts and insights into their data and get notified if the data has changed meaningfully. **Reduce errors:** Although standalone data preparation tools may be the right solution for businesses with particularly complex data, analytics platforms allow users to clean and prepare their data through data mapping and deduplication methods. **Consolidate data:** In this data-driven era, essentially every program and device a business has produces massive data. To understand this diverse data in the best way possible, combining it through methods such as data blending, which allows users to integrate data from multiple sources into a functioning dataset, is often necessary. **Improve processes:** Without an analytics platform to be used across a business, processes can be slow and inefficient as interested parties seek data from disparate sources and request data from various people. Analytics platforms can help a business user quickly access data and data analysis and share it with internal and external stakeholders. ### **Who uses analytics tools?** Analytics platforms can have both internal and external users.  #### **Internal users** **Data analysts and data scientists:** These employees are generally the power users of analytics tools, creating complex queries inside the platforms to gather a deeper understanding of business-critical data. These teams may also be tasked with building self-service dashboards to distribute to other teams. **Sales teams:** Sales teams use self-service analytics tools and embedded analytics solutions to obtain insights into prospective accounts, sales performance, and pipeline forecasting, among many other use cases. Using analytics tools in a sales team can help businesses optimize their sales processes and influence revenue. **Marketing teams:** Marketing teams often run different types of campaigns, including email marketing, digital advertising, or even traditional advertising campaigns. Analytics tools allow marketing teams to track the performance of those campaigns in one central location. **Finance teams:** Finance teams leverage analytics software to gain insight into the factors impacting an organization's bottom line. By integrating financial data with sales, marketing, and other operations data, accounting and finance teams pull actionable insights that might not have been uncovered using traditional tools. **Operations and supply chain teams:** Analytics solutions often utilize a company's ERP system as a data source. These applications track everything from accounting to supply chain and distribution; supply chain managers can optimize several processes to save time and resources by inputting supply chain data into an analytics platform.  #### **External users** **Consultants:** Businesses, especially larger ones, do not always understand the breadth and depth of their data, perhaps not even knowing where to begin. An external consultant wielding a powerful analytics platform can help businesses better understand their data and, as a result, make more informed business decisions.  Users may consider contacting [BI consulting partners](https://www.g2.com/categories/business-intelligence-bi-consulting) to help determine the most relevant analytics and data to capture about their company’s overall success. Following a proper consultation, these agencies may offer assistance with setting up or choosing BI tools. A number of these agencies can assist businesses with the entire BI process, from complete data analysis to the shaping of processes or protocols related to data collection. A relationship with these consultants can prove highly beneficial for users who have never performed data analysis before or want to optimize their company’s reporting. **Partners:** Partnerships between companies often involve data sharing and cross-company collaboration. As a result, a centralized repository of data, which would allow for data management, data querying, and data insights, can provide an essential tool for these businesses to succeed together, providing them with a birds-eye view of their data. ### **What are the alternatives to analytics platforms?** Alternatives to analytics platforms can replace this type of software, either partially or completely: [**Marketing analytics software**](https://www.g2.com/categories/marketing-analytics) **:** Businesses looking for tools geared toward marketing use cases and marketing data (e.g., related to targeting prospects) should look at marketing analytics solutions that are purpose-built for this. [**Sales analytics software**](https://www.g2.com/categories/sales-analytics) **:** Although sales data such as revenue forecasts and closed deals can be imported and analyzed in general-purpose analytics platforms, sales analytics platforms can provide a more granular analysis of sales-related data and might have better integrations with sales tools such as CRMs.  [**Log analysis software**](https://www.g2.com/categories/log-analysis) **:**  If a business wants to focus on analyzing its log data from applications and systems, it could benefit from log analysis software, which helps enable the documentation of application log files for records and analytics. [**Predictive analytics software**](https://www.g2.com/categories/predictive-analytics) **:** Broad-purpose analytics platforms allow businesses to conduct various forms of analysis, such as prescriptive, descriptive, and predictive. Since analytics platforms allow for these different types of analyses, they might not provide the most robust features for any type. Therefore, businesses focused on looking at past and present data to predict future outcomes can use predictive analytics software for a more fine-tuned solution.  [**Text analysis software**](https://www.g2.com/categories/text-analysis) **:** Analytics platforms are focused on structured or numerical data, allowing users to drill down and dig into numbers to inform business decisions. Text analysis solutions are the best bet if the user is looking to focus on unstructured or text data. These tools help users quickly understand and pull sentiment analysis, key phrases, themes, and other insights from unstructured text data. [**Data visualization software**](https://www.g2.com/categories/data-visualization) **:** Data visualization tools can be an excellent place for businesses to start when looking to better understand their data. With capabilities including dashboards and reporting, data visualization software can often be quick and easy to set up and is frequently cheaper than more robust analytics platforms.  However, it is essential to recognize their limitations. Data visualization solutions do what they say on the box: visualization. They do not give the user an end-to-end analytics solution from data preparation to data insights, nor do they provide significant data management capabilities. ### **Software and services related to analytics platforms** Related solutions that can be used together with analytics platforms include: [**Embedded business intelligence software**](https://www.g2.com/categories/embedded-business-intelligence) **:** Analytics platforms are standalone platforms that help companies analyze data. Businesses who want to build analytics capabilities into applications, whether that be for internal or external use, can use embedded BI software to accomplish this goal. [**Database software**](https://www.g2.com/categories/database-software) **:** There are a plethora of solutions for storing, organizing, and sharing large amounts of data that can later be accessed and analyzed by analytics tools. Database software includes everything from [big data software](https://www.g2.com/categories/big-data) to traditional table-based [relational databases](https://www.g2.com/categories/relational-databases). Businesses should research and implement whichever database tools make the most sense for their particular data types or analytical needs.  When considering an analytics solution, users should investigate which databases can integrate with the tool to make the most logical product choice for their situation. Analytics products would not serve much purpose without one or more company databases to pull data from when the time comes. ### Challenges with analytics platforms **Configuration:** Analytics solutions may have a highly technical setup process, requiring IT or developmental expertise. When trying to implement one of these platforms without an in-house data scientist or IT professional, users may struggle with getting the technology off the ground, integrating it with the appropriate solutions, and creating queries for data collection. This could mean a significant loss of resources and an inability to use the tool as intended. Users can contact BI consulting providers for assistance setting up a program or, in some cases, for handling the entirety of BI reporting. **Overreliance:** Focusing too much on data and analytics can also be problematic. Data-driven decisions are critical to a business’s success, but data-only decisions ignore the various voices from within and without the organization. Successful companies combine rigorous analytics with anecdotal storytelling and thoughtful conversations about the business's success and components. **Integrations:** If the analytics tool does not fully integrate with existing software, getting a complete view of a business’s operational performance becomes challenging. Similarly, if an integration experiences a communication error or other issue during a data query, it causes an incorrect or incomplete reading. Users should make a point to monitor these connections and any potential performance issues throughout their software stack to ensure that correct, complete, and up-to-date information is being processed and displayed on dashboards. **Data security:** Companies must consider security options to ensure the right users see the correct data and guarantee strict data security. Effective analytics solutions should offer security options that enable administrators to assign verified users different levels of access to the platform based on their security clearance or level of seniority. ### How to choose the best analytics tools #### Requirements Gathering (RFI/RFP) for Analytics Platforms If a company is just starting and looking to purchase the first analytics platform, or maybe an organization needs to update a legacy system--wherever a business is in its buying process, g2.com can help select the best analytics platform. The particular business pain points might be related to all the manual work that must be completed. If the company has amassed a lot of data, it needs to look for a solution that can grow with the organization. Users should think about the pain points and jot them down; these should be used to help create a checklist of criteria. Additionally, the buyer must determine the number of employees needing this software, as this drives the number of licenses they will likely buy. Taking a holistic overview of the business and identifying pain points can help the team springboard into creating a checklist of criteria. The checklist is a detailed guide with necessary and nice-to-have features, including budget, features, number of users, integrations, security requirements, cloud or on-premises solutions, and more. Depending on the deployment scope, producing an RFI, a one-page list with a few bullet points describing what is needed from an analytics platform might be helpful. #### Compare Analytics Platforms Products **Create a long list** From meeting the business functionality needs to implementation, vendor evaluations are essential to the software buying process. For ease of comparison, after all demos are complete, it helps to prepare a consistent list of questions regarding specific needs and concerns to ask each vendor. **Create a short list** From the long list of vendors, it is helpful to narrow the list of vendors and come up with a shorter list of contenders, preferably no more than three to five. With this list, businesses can produce a matrix to compare the features and pricing of the various solutions. **Conduct demos** To ensure the comparison is thoroughgoing, the user should demo each solution on the shortlist with the same use case and datasets. This will allow the business to evaluate like for like and see how each vendor stacks up against the competition.  #### Selection of analytics platforms **Choose a selection team** Before getting started, creating a winning team that will work together throughout the process, from identifying pain points to implementation, is crucial. The software selection team should consist of organization members with the right interests, skills, and time to participate in this process. A good starting point is to aim for three to five people who fill roles such as the primary decision maker, project manager, process owner, system owner, or staffing subject matter expert, as well as a technical lead, IT administrator, or security administrator. The vendor selection team may be more minor in smaller companies, with fewer participants, multitasking, and taking on more responsibilities. **Analyze the data** As analytics platforms are all about the data, the user must ensure that the selection process is also data-driven. The selection team should compare notes and facts and figures that they noted during the process, such as time to insight, number of visualizations, and availability of advanced analytics capabilities. **Negotiation** Just because something is written on a company’s pricing page does not mean it is gospel (although some companies will not budge). It is imperative to open up a conversation regarding pricing and licensing. For example, the vendor may be willing to discount multiyear contracts or recommend the product to others. **Final decision** After this stage, and before going all in, it is recommended to roll out a test run or pilot program to test adoption with a small sample size of users. If the tool is well used and received, the buyer can be confident that the selection was correct. If not, it might be time to return to the drawing board. ### How much do analytics software platforms cost? As mentioned above, analytics platforms come as both on-premises and cloud solutions. Pricing between the two might differ, with the former often coming with more upfront costs for setting up the infrastructure.  As with any software, analytics platforms are frequently available in different tiers, with the more entry-level solutions costing less than the enterprise-scale ones. The former will often not have as many features and may have caps on usage. Vendors may have tiered pricing, in which the price is tailored to the users’ company size, the number of users, or both. This pricing strategy may come with some support, which might be unlimited or capped at a certain number of hours per billing cycle. Once set up, analytics platforms, especially those deployed in the cloud, do not often require significant maintenance costs. As these platforms often come with many additional features, businesses looking to maximize the value of their software can contract third-party consultants to help them derive insights from their data and get the most out of the software. #### Return on Investment (ROI) Businesses deploy analytics platforms to derive a return on investment (ROI). As they are looking to recoup the losses they spent on the software, it is critical to understand its costs. As mentioned above, analytics platforms are typically billed per user, sometimes tiered, depending on the company size. More users will generally translate into more licenses, which means more money. Users must consider how much is spent and compare that to what is gained in terms of efficiency and revenue. Therefore, businesses can compare processes between pre- and post-deployment software to understand better how processes have been improved and how much time has been saved. They can even produce a case study (either for internal or external purposes) to demonstrate the gains they have seen from using an analytics tool. ### Implementation of analytics software solutions **How are analytics software Implemented?** Implementation differs drastically depending on the complexity and scale of the data. In organizations with vast amounts of data in disparate sources (e.g., applications, databases, etc.), it is often wise to utilize an external party, whether an implementation specialist from the vendor or a third-party consultancy. With vast experience under their belts, they can help businesses understand how to connect and consolidate their data sources and use the software efficiently and effectively. **Who is responsible for analytics platform implementation?** Properly deploying an analytics platform may require many people or teams. This is because, as mentioned, data can cut across teams and functions. As a result, one person or even one team rarely has a complete understanding of all of a company’s data assets. With a cross-functional team, a business can begin to piece together its data and begin the analytics journey, starting with proper data preparation and management. ### Emerging trends related to analytics platforms **Increase data accessibility** Business data is no longer locked up in silos. With analytics platforms, more users across a business can find, access, and analyze this data. In addition, [artificial intelligence (AI) tools](https://www.g2.com/categories/artificial-intelligence) such as [natural language processing (NLP) software](https://www.g2.com/categories/natural-language-processing-nlp) help make searching through and for data more accessible and powerful, providing more accurate results. With the amount of data accessible to businesses today, it is a near necessity that they implement some type of analytics software to understand and act on that data better. Implementing analytics software has been a significant initiative for companies undergoing digital transformation, as these tools offer deeper visibility into an organization's data. Companies adopt these solutions to make sense of large datasets collected from various sources. **Shift from on-premises to cloud** The move from on-premises data analytics to the cloud has been underway for several years, with more and more businesses moving their data and data insights into the cloud. This is taking place for various reasons, such as time to insight. Moving away from on-premises infrastructure has helped many companies enable data work anywhere one has access to the cloud—anywhere with internet access. However, not all data users have the luxury of working in the cloud for several reasons, including data security and issues related to latency. In industries such as health care, strict regulations such as the [Health Insurance Portability and Accountability Act (HIPAA)](https://learn.g2.com/health-insurance-portability-and-accountability-act) require data to be secure. Although it is possible to ensure this security in the cloud, it can be more complicated. **Conversational AI** Historically, to query data within an analytics solution, users needed to master a query language like SQL. With the rise of conversational interfaces, users uncover the data and insights they seek using intuitive language. Intuitive methods of querying data enable a larger user base to access and make sense of company data. **Machine learning** AI is quickly becoming a promising feature of analytics solutions throughout the data journey, from ingestion to insights. From AI-powered data preparation to smart insights, in which the platform suggests visualizations to the end user, analytics platforms are quickly becoming more powerful. Machine learning is helping end users discover hidden insights, allowing them to make sense of data and understand what they are seeing.