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Compare MessageGears Platform and Upland Adestra 
Featured Products
At a Glance
Market Segments
Mid-Market (55.2% of reviews)
Small-Business (46.9% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
MessageGears Platform
Star Rating
(97)4.1 out of 5
Market Segments
Mid-Market (55.2% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about MessageGears PlatformUpland Adestra
Star Rating
(101)4.4 out of 5
Market Segments
Small-Business (46.9% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Upland AdestraMessageGears Platform vs Upland Adestra
When assessing the two solutions, reviewers found Upland Adestra easier to use, set up, and administer. Reviewers also preferred doing business with Upland Adestra overall.
- Reviewers felt that Upland Adestra meets the needs of their business better than MessageGears Platform.
- When comparing quality of ongoing product support, MessageGears Platform and Upland Adestra provide similar levels of assistance.
- For feature updates and roadmaps, our reviewers preferred the direction of Upland Adestra over MessageGears Platform.
Pricing
Entry-Level Pricing
MessageGears Platform
No pricing availableUpland Adestra
No pricing availableFree Trial
MessageGears Platform
No trial information availableUpland Adestra
No trial information availableRatings
Meets Requirements
8.0
88
8.9
87
Ease of Use
8.0
88
8.3
93
Ease of Setup
6.9
34
8.2
48
Ease of Admin
8.0
36
8.7
34
Quality of Support
9.2
79
9.2
83
Has the product been a good partner in doing business?
9.2
36
9.4
34
Product Direction (% positive)
7.9
85
8.8
86
Features by Category
Email Marketing
Not enough data
9.0
66
Not enough data
8.8
66
Not enough data
9.3
67
Not enough data
8.7
67
Not enough data
9.2
68
Not enough data
8.5
67
Not enough data
8.9
55
Not enough data
9.0
16
Not enough data
8.9
16
Reporting & Analytics
Not enough data
8.6
60
|
Verified
Not enough data
8.8
66
Generative AI
Not enough data
8.3
12
Not enough data
Feature Not Available
Agentic AI - Email Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integration
Not enough data
9.1
36
Not enough data
8.7
30
Not enough data
7.9
27
Not enough data
8.8
12
Not enough data
8.5
12
Not enough data
8.6
12
Email Marketing
Not enough data
Not enough data
9.0
5
|
Verified
Not enough data
8.3
5
Not enough data
Not enough data
Not enough data
Online Marketing
Not enough data
Not enough data
9.3
5
|
Verified
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Social
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reporting & Analytics
8.3
5
|
Verified
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Marketing Automation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
7.0
21
Not enough data
6.2
13
Not enough data
7.1
20
Not enough data
7.5
19
Not enough data
6.9
22
Not enough data
7.2
22
Not enough data
Integrations
7.7
10
Not enough data
7.9
15
Not enough data
8.0
20
Not enough data
7.9
21
Not enough data
Platform
8.6
15
Not enough data
8.8
13
Not enough data
9.0
16
Not enough data
7.4
22
Not enough data
7.2
16
Not enough data
7.2
25
Not enough data
8.2
18
Not enough data
8.2
28
Not enough data
Diagnosis
Not enough data
7.2
6
Not enough data
7.8
6
Not enough data
8.6
6
Not enough data
9.3
5
Tracking
Not enough data
8.0
5
Not enough data
8.3
5
Not enough data
8.7
5
Not enough data
8.0
5
Not enough data
8.0
5
Reporting
Not enough data
8.3
5
Not enough data
9.0
5
Not enough data
8.7
5
Not enough data
8.0
5
Agentic AI - Email Deliverability
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Segmentation
Not enough data
Not enough data
Not enough data
Not enough data
Targeting
Not enough data
Not enough data
Not enough data
Not enough data
Triggered Content
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Personalized Content
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Templates
Not enough data
8.8
8
Not enough data
8.1
8
Not enough data
9.0
8
Not enough data
9.6
8
Edit
Not enough data
8.5
8
Not enough data
9.4
8
Not enough data
9.4
8
Logistics
Not enough data
8.5
8
Not enough data
7.9
8
Not enough data
8.3
8
Not enough data
9.6
8
Generative AI
Not enough data
9.2
8
Not enough data
Feature Not Available
Agentic AI - Email Template Builder
Not enough data
Not enough data
Not enough data
Not enough data
Data Sourcing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
Not enough data
9.2
6
Not enough data
9.4
6
Not enough data
9.2
6
Not enough data
7.8
6
Not enough data
9.4
6
Agentic AI - Customer Journey Mapping
Not enough data
Not enough data
Platform Basics
Not enough data
8.3
9
Not enough data
8.9
9
Platform Data
Not enough data
8.1
9
Not enough data
8.3
9
Not enough data
8.1
9
Not enough data
8.3
9
Platform Additional Functionality
Not enough data
8.1
9
Not enough data
8.3
9
Not enough data
7.8
9
Agentic AI - Customer Journey Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Functionality
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Agentic AI - Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
8.0
10
Not enough data
8.1
12
Not enough data
Not enough data
Not enough data
8.0
5
Not enough data
Campaigns
8.6
7
Not enough data
9.5
13
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
9.0
5
Not enough data
Engagement
Not enough data
Not enough data
Platform
8.5
11
Not enough data
8.8
11
Not enough data
8.3
9
Not enough data
Agentic AI - Mobile Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
MessageGears Platform and Upland Adestra are categorized as Customer Journey Mapping
Unique Categories
MessageGears Platform is categorized as Reverse ETL, Personalization, Personalization Engines, Customer Data Platform (CDP), Transactional Email, Mobile Marketing, and Marketing Automation
Upland Adestra is categorized as Email Template Builder, Email Marketing, Customer Journey Analytics, and Email Deliverability
Reviews
Reviewers' Company Size
MessageGears Platform
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Upland Adestra
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
21.9%
Marketing and Advertising
10.4%
Information Technology and Services
8.3%
Entertainment
7.3%
Retail
5.2%
Other
46.9%
Marketing and Advertising
30.2%
Publishing
9.4%
Internet
9.4%
Retail
5.2%
Information Technology and Services
5.2%
Other
40.6%
Alternatives
Discussions
What makes MessageGears different?
1 Comment
Official Response from MessageGears Platform
MessageGears deploys a hybrid solution, which utilizes both on-premises and cloud components to maximize efficiency and data access. Simply put, it combines...Read more
Is MessageGears geared more towards small businesses or enterprises?
1 Comment
Official Response from MessageGears Platform
MessageGears is an ideal solution for data-savvy marketers looking to utilize more of what they know about their customers. On average, companies utilizing...Read more
Copy issue
1 Comment
EP
Hi Grace! Sorry for the late reply. Are you still experiencing this issue? If so, it might be best to reach out to support. Read more
Upland Adestra has no more discussions with answers
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