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At a Glance
Market Segments
Small-Business (63.2% of reviews)
Small-Business (55.8% of reviews)
Entry-Level Pricing
No pricing available
Starting at €29.00 1 user Per Month
Mergo
Star Rating
(19)4.3 out of 5
Market Segments
Small-Business (63.2% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about MergoSupermetrics
Star Rating
(811)4.4 out of 5
Market Segments
Small-Business (55.8% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at €29.00 1 user Per Month
Free Trial is available
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Supermetrics excels in "Custom Reports and Dashboards," with a score of 8.7, allowing for tailored insights that meet specific business needs, while Mergo, although strong, scores slightly lower at 8.9, indicating a more limited customization capability.
- Reviewers mention that Supermetrics offers robust "Automation" features, scoring 8.6, which streamline data processes effectively. In contrast, Mergo's automation capabilities, while competent, do not match the same level of user satisfaction, reflecting a score of 8.6.
- G2 users highlight Supermetrics' superior "Real-Time Reporting" functionality, scoring 8.1, which is crucial for businesses needing immediate insights. Mergo, however, has a lower score of 7.5 in this area, suggesting it may not provide the same immediacy in reporting.
- Users on G2 appreciate Supermetrics for its "API / Integrations" capabilities, scoring 8.4, which allows seamless connectivity with various platforms. Mergo, while offering integrations, scores lower at 8.0, indicating potential limitations in this area.
- Reviewers say that Supermetrics shines in "Campaign Tracking," with a score of 8.6, providing detailed insights into marketing performance. Mergo, on the other hand, scores 8.3, suggesting it may not offer the same depth of tracking capabilities.
- Users report that Supermetrics has a slight edge in "Scalability," scoring 8.6, making it a better choice for growing businesses. Mergo, while still scalable, scores 8.0, indicating it may not be as adaptable to increasing data needs.
Pricing
Entry-Level Pricing
Mergo
No pricing availableSupermetrics
Supermetrics for Looker Studio
Starting at €29.00
1 user Per Month
Create interactive cross-channel reports in Google Looker Studio (formerly Data Studio) by bringing in data from Facebook, HubSpot, Instagram, and more.
- Starting at 1 user
- Starting at 4 data sources
- Flexibly add data sources as you go
Free Trial
Mergo
Free Trial is available
Supermetrics
Free Trial is available
Ratings
Meets Requirements
8.7
17
8.5
616
Ease of Use
9.4
18
8.2
624
Ease of Setup
8.9
15
8.2
411
Ease of Admin
Not enough data
8.0
375
Quality of Support
8.2
17
7.8
558
Has the product been a good partner in doing business?
Not enough data
8.2
370
Product Direction (% positive)
8.4
15
7.9
575
Features by Category
Metrics
Not enough data
8.6
310
Not enough data
8.3
291
Not enough data
8.1
262
Not enough data
8.4
291
Not enough data
8.0
280
Not enough data
7.9
250
Not enough data
8.0
250
Not enough data
8.6
322
Not enough data
7.8
268
Reporting
Not enough data
8.2
310
Not enough data
7.9
278
Not enough data
8.4
304
Not enough data
8.1
292
Not enough data
7.6
251
Not enough data
Feature Not Available
Not enough data
8.7
326
Other
Not enough data
8.2
271
Not enough data
7.9
241
Not enough data
7.2
218
Not enough data
8.6
317
Not enough data
8.4
267
Not enough data
7.2
207
Not enough data
7.4
215
Agentic AI - Digital Analytics
Not enough data
6.3
10
Not enough data
7.0
10
Not enough data
6.7
10
Not enough data
6.8
10
Administration
Not enough data
8.3
274
Not enough data
7.5
213
Not enough data
8.1
313
Not enough data
8.0
295
Management
Not enough data
8.6
67
Not enough data
8.1
57
Functionality
Not enough data
8.7
58
Not enough data
8.2
62
Not enough data
8.2
61
Not enough data
8.5
64
Not enough data
Feature Not Available
Agentic AI - Google Workspace for Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
Not enough data
8.2
312
|
Verified
Not enough data
8.7
355
|
Verified
Not enough data
7.8
281
|
Verified
Not enough data
7.9
298
|
Verified
Not enough data
8.0
160
Not enough data
Feature Not Available
Campaign Activity
Not enough data
8.6
348
|
Verified
Not enough data
8.9
379
|
Verified
Not enough data
8.0
273
|
Verified
Not enough data
8.3
324
|
Verified
Not enough data
7.9
273
|
Verified
Not enough data
Feature Not Available
Agentic AI - Marketing Analytics
Not enough data
6.5
12
Not enough data
7.0
14
Not enough data
6.3
12
Categories
Categories
Shared Categories
Mergo and Supermetrics are categorized as Google Workspace for Marketing
Unique Categories
Mergo has no unique categories
Reviews
Reviewers' Company Size
Mergo
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Supermetrics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
15.8%
Computer & Network Security
15.8%
Internet
10.5%
Computer Software
10.5%
Telecommunications
5.3%
Other
42.1%
Marketing and Advertising
53.6%
Retail
5.1%
Computer Software
3.1%
Information Technology and Services
2.3%
Online Media
1.9%
Other
34.0%
Discussions
What is Mergo used for?
2 Comments
AK
In one line I would like to say, Mergo is meant for Email Campaigns is designed to streamline the process of managing and sending large-scale, personalized...Read more
Mergo has no more discussions with answers
Is there a way of speeding up Data Studio reports with large data volumes?
2 Comments
FB
Hi,
If you use Supermetrics for google sheet, you may change your data granularity working with pivot table and use this pivot table as data sources. The...Read more
What is the cadence in which you add new connection types and is there a way to get notifications of when these happen in my industry?
2 Comments
AC
Hey Tyson,
We're constantly releasing new data source connectors. For example, during Q1 2022 we're releasing 14 new connectors. We typically inform about...Read more
Will organic Twitter ever be added to the plans?
1 Comment
AC
Hi there,
We currently offer two connectors providing access to organic data – Twitter Premium and Twitter Public Data.
The Twitter Premium connector...Read more
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