# Mention, Sprinklr Social vs Basis Comparison

| | Mention | Sprinklr Social | Basis | 
|---|---|---|---|
| **Star Rating** | 4.3 out of 5 | 4.1 out of 5 | 4.5 out of 5 | 
| **Total Reviews** | 442 | 1,207 | 287 | 
| **Largest Market Segment** | Small-Business (63.4% of reviews) | Enterprise (48.7% of reviews) | Small-Business (63.1% of reviews) | 
| **Entry Level Price** | Starting at $599.00 | $2,800.00 1 User Per Year | No pricing available | 

---
## Top Pros & Cons

### Mention

Pros:
- Brand Monitoring (2 reviews)
- Ease of Use (2 reviews)

Cons:
- AI Limitations (1 reviews)
- Complexity (1 reviews)

### Sprinklr Social

Pros:
- Ease of Use (79 reviews)
- Centralized Management (70 reviews)

Cons:
- Complex Usage (51 reviews)
- Learning Curve (45 reviews)

### Basis

Pros:
- Account Management (3 reviews)
- Ease of Use (3 reviews)

Cons:
- Poor Usability (3 reviews)
- Complex User Interface (2 reviews)

---
## Ratings Comparison
| Rating | Mention | Sprinklr Social | Basis | 
|---|---|---|---|
  | **Meets Requirements** | 8.4 (385 reviews) | 8.1 (982 reviews) | 8.7 (239 reviews) | 
  | **Ease of Use** | 8.8 (389 reviews) | 7.5 (1011 reviews) | 8.3 (242 reviews) | 
  | **Ease of Setup** | 8.8 (170 reviews) | 7.0 (605 reviews) | 8.1 (157 reviews) | 
  | **Ease of Admin** | 8.7 (166 reviews) | 7.3 (436 reviews) | 8.2 (148 reviews) | 
  | **Quality of Support** | 8.5 (289 reviews) | 7.7 (934 reviews) | 9.5 (238 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.5 (153 reviews) | 8.0 (421 reviews) | 9.4 (151 reviews) | 
  | **Product Direction (% positive)** | 8.0 (381 reviews) | 7.9 (960 reviews) | 9.2 (240 reviews) | 

---
## Pricing

### Mention

#### Entry-Level Pricing

Plan: Company Plan

Price: Starting at $599.00

Description: Complete media monitoring solution with advanced social listening, sentiment analysis, and competitive intelligence. Tailored to your organization's specific monitoring needs and scale.

Key Features:
- Unlimited users
- 10+ Basic, Standard and Boolean-search based alerts
- 50,000 mentions

[Learn more about Mention](https://www.g2.com/products/mention/reviews)

#### Free Trial

Yes

### Sprinklr Social

#### Entry-Level Pricing

Plan:  Essentials- Growth Package 

Price: $2,800.00 1 User Per Year

Description: The Standard Plan offers essential social media management 
features tailored for smaller teams, focusing on basic listening, 
publishing, engagement, and reporting. Powered by AI-driven 
capabilities, it enables teams to monitor online conversations, 
schedule and distribute content, manage audience interactions, 
and track performance efficiently. Designed for those handling 
fundamental social media operations, this plan helps streamline 
workflows and enhance strategy with simple yet effective tools. 
Ideal for businesses seeking a solid foundation in scalable, AIenhanced social media management

Key Features:
- Cross Module
- Social Publishing and Engagement 
- Social Listening 

[Browse all 2 editions](https://www.g2.com/products/sprinklr-social/pricing)

#### Free Trial

Yes

### Basis

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

---
## Features Comparison By Category

### Display Advertising

| Product | Score | Reviews |
|---|---|---|
| **Mention** | N/A | N/A |
| **Sprinklr Social** | N/A | N/A |
| **Basis** | 8.4/10 | 232 |

#### Channel Functionality

| Feature | Mention | Sprinklr Social | Basis | 
|---|---|---|---|
| **Display Functionality** | Not enough data | Not enough data | 9.0 (80 reviews) | 

#### Platform Interoperability

| Feature | Mention | Sprinklr Social | Basis | 
|---|---|---|---|
| **Close Ecosystem API** | Not enough data | Not enough data | Feature Not Available | 

#### Agentic AI - Display Advertising

| Feature | Mention | Sprinklr Social | Basis | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | Not enough data | 

#### Campaign Management

| Feature | Mention | Sprinklr Social | Basis | 
|---|---|---|---|
| **Campaign Dashboard** | Not enough data | Not enough data | 8.1 (192 reviews) ✓ Verified | 
| **Campaign Optimization** | Not enough data | Not enough data | 8.3 (190 reviews) ✓ Verified | 
| **Reach** | Not enough data | Not enough data | 8.6 (187 reviews) ✓ Verified | 
| **Bulk Editing** | Not enough data | Not enough data | 7.6 (177 reviews) ✓ Verified | 
| **Batch Uploading** | Not enough data | Not enough data | 7.8 (166 reviews) ✓ Verified | 
| **Brand Safety** | Not enough data | Not enough data | 8.5 (183 reviews) ✓ Verified | 
| **Fraud Protection** | Not enough data | Not enough data | 8.4 (170 reviews) ✓ Verified | 
| **Frequency Capping** | Not enough data | Not enough data | 8.8 (184 reviews) ✓ Verified | 
| **Budget Pacing** | Not enough data | Not enough data | 8.3 (190 reviews) ✓ Verified | 
| **Creative Optimization** | Not enough data | Not enough data | 8.0 (166 reviews) ✓ Verified | 
| **Rich Media Capabilties** | Not enough data | Not enough data | 8.3 (137 reviews) ✓ Verified | 
| **In-App Ads** | Not enough data | Not enough data | 8.8 (82 reviews) ✓ Verified | 
| **Mobile Rich Media Capabilities** | Not enough data | Not enough data | 8.3 (68 reviews) ✓ Verified | 

#### Targeting

| Feature | Mention | Sprinklr Social | Basis | 
|---|---|---|---|
| **Targeting** | Not enough data | Not enough data | 8.9 (193 reviews) ✓ Verified | 
| **Retargeting** | Not enough data | Not enough data | 8.9 (182 reviews) ✓ Verified | 
| **Geo-Targeting** | Not enough data | Not enough data | 8.7 (187 reviews) ✓ Verified | 
| **Contextual Targeting** | Not enough data | Not enough data | 8.4 (181 reviews) ✓ Verified | 

#### Platform

| Feature | Mention | Sprinklr Social | Basis | 
|---|---|---|---|
| **API / Integrations** | Not enough data | Not enough data | 7.2 (122 reviews) ✓ Verified | 
| **Custom Reports** | Not enough data | Not enough data | 7.0 (171 reviews) ✓ Verified | 
| **User, Role, and Access Management** | Not enough data | Not enough data | 8.6 (112 reviews) ✓ Verified | 
| **Performance and Reliability** | Not enough data | Not enough data | 8.6 (188 reviews) ✓ Verified | 
| **Enterprise Scalability** | Not enough data | Not enough data | 8.5 (142 reviews) ✓ Verified | 
| **Customization** | Not enough data | Not enough data | 8.2 (38 reviews) | 
| **Workflow Capability** | Not enough data | Not enough data | 8.2 (140 reviews) ✓ Verified | 
| **Internationalization** | Not enough data | Not enough data | 8.5 (105 reviews) ✓ Verified | 
| **Notifications** | Not enough data | Not enough data | 7.4 (154 reviews) ✓ Verified | 

### Social Media Analytics

| Product | Score | Reviews |
|---|---|---|
| **Mention** | N/A | N/A |
| **Sprinklr Social** | 7.1/10 | 565 |
| **Basis** | N/A | N/A |

#### Social Analytics

| Feature | Mention | Sprinklr Social | Basis | 
|---|---|---|---|
| **Competitor Analysis** | Not enough data | 7.1 (364 reviews) | Not enough data | 
| **Follower Analysis** | Not enough data | Feature Not Available | Not enough data | 
| **Post Performance** | Not enough data | 8.2 (441 reviews) | Not enough data | 
| **Paid Campaign Tracking** | Not enough data | Feature Not Available | Not enough data | 
| **Attribution** | Not enough data | Feature Not Available | Not enough data | 
| **Hashtag Analytics** | Not enough data | 7.1 (223 reviews) | Not enough data | 
| **Sentiment Analysis** | Not enough data | 7.1 (233 reviews) | Not enough data | 

#### Reports & Dashboards

| Feature | Mention | Sprinklr Social | Basis | 
|---|---|---|---|
| **Report Customizability** | Not enough data | 8.1 (446 reviews) | Not enough data | 
| **Report Exporting** | Not enough data | 8.0 (443 reviews) | Not enough data | 
| **Scalability** | Not enough data | 8.2 (437 reviews) | Not enough data | 
| **White Label** | Not enough data | Feature Not Available | Not enough data | 

#### Agentic AI - Social Media Analytics

| Feature | Mention | Sprinklr Social | Basis | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.4 (39 reviews) | Not enough data | 
| **Cross-system Integration** | Not enough data | 6.5 (39 reviews) | Not enough data | 
| **Adaptive Learning** | Not enough data | 6.2 (38 reviews) | Not enough data | 
| **Proactive Assistance** | Not enough data | 6.0 (38 reviews) | Not enough data | 
| **Decision Making** | Not enough data | 6.5 (38 reviews) | Not enough data | 

### Social Media Management

| Product | Score | Reviews |
|---|---|---|
| **Mention** | 8.4/10 | 25 |
| **Sprinklr Social** | 7.3/10 | 705 |
| **Basis** | N/A | N/A |

#### Content & Collaboration

| Feature | Mention | Sprinklr Social | Basis | 
|---|---|---|---|
| **Content Calendar** | Feature Not Available | 8.5 (346 reviews) | Not enough data | 
| **Content Library** | Feature Not Available | 8.0 (332 reviews) | Not enough data | 
| **Shared Inbox** | Feature Not Available | 7.6 (310 reviews) | Not enough data | 
| **Approval Workflows** | Feature Not Available | 7.9 (335 reviews) | Not enough data | 
| **Users and Permissions** | Feature Not Available | 7.9 (344 reviews) | Not enough data | 
| **Content Creation** | Feature Not Available | 7.3 (237 reviews) | Not enough data | 

#### Social Management

| Feature | Mention | Sprinklr Social | Basis | 
|---|---|---|---|
| **Social Analytics** | 8.4 (22 reviews) | 8.2 (577 reviews) | Not enough data | 
| **Social Publishing** | Feature Not Available | 8.6 (553 reviews) | Not enough data | 
| **Campaign Optimization** | Feature Not Available | Feature Not Available | Not enough data | 
| **Social Engagement** | Feature Not Available | 8.3 (580 reviews) | Not enough data | 
| **Social Ads** | Feature Not Available | 7.3 (419 reviews) | Not enough data | 
| **Campaign Planning** | Feature Not Available | 7.4 (243 reviews) | Not enough data | 
| **Hashtag Capabilites** | Not enough data | 7.3 (202 reviews) | Not enough data | 

#### Agentic AI - Social Media Management

| Feature | Mention | Sprinklr Social | Basis | 
|---|---|---|---|
| **Autonomous Task Execution** | Feature Not Available | 6.5 (57 reviews) | Not enough data | 
| **Multi-step Planning** | Feature Not Available | 6.6 (55 reviews) | Not enough data | 
| **Cross-system Integration** | Feature Not Available | 6.6 (62 reviews) | Not enough data | 
| **Adaptive Learning** | Feature Not Available | 6.3 (55 reviews) | Not enough data | 
| **Natural Language Interaction** | Feature Not Available | 6.5 (55 reviews) | Not enough data | 
| **Proactive Assistance** | Feature Not Available | 6.4 (53 reviews) | Not enough data | 
| **Decision Making** | Feature Not Available | 6.4 (52 reviews) | Not enough data | 

### Media Monitoring

| Product | Score | Reviews |
|---|---|---|
| **Mention** | 8.6/10 | 15 |
| **Sprinklr Social** | N/A | N/A |
| **Basis** | N/A | N/A |

#### Media Channels

| Feature | Mention | Sprinklr Social | Basis | 
|---|---|---|---|
| **Broadcast Media** | Feature Not Available | Not enough data | Not enough data | 
| **Print Media** | Feature Not Available | Not enough data | Not enough data | 
| **Online Media** | 8.9 (15 reviews) | Not enough data | Not enough data | 

#### Geographic Coverage

| Feature | Mention | Sprinklr Social | Basis | 
|---|---|---|---|
| **Local Media** | 9.0 (14 reviews) | Not enough data | Not enough data | 
| **National Media** | 8.9 (14 reviews) | Not enough data | Not enough data | 
| **International Media** | 8.5 (13 reviews) | Not enough data | Not enough data | 

#### Reporting

| Feature | Mention | Sprinklr Social | Basis | 
|---|---|---|---|
| **Keyword Targeting** | 8.7 (15 reviews) | Not enough data | Not enough data | 
| **Custom Feeds and Alerts** | 8.2 (15 reviews) | Not enough data | Not enough data | 
| **Custom Reports** | 8.5 (13 reviews) | Not enough data | Not enough data | 
| **Dashboards** | 7.9 (13 reviews) | Not enough data | Not enough data | 

#### Agentic AI - Media Monitoring

| Feature | Mention | Sprinklr Social | Basis | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | 

#### Generative AI

| Feature | Mention | Sprinklr Social | Basis | 
|---|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | Not enough data | 
| **AI Text Summarization** | Not enough data | Not enough data | Not enough data | 

### Mobile Advertising

| Product | Score | Reviews |
|---|---|---|
| **Mention** | N/A | N/A |
| **Sprinklr Social** | N/A | N/A |
| **Basis** | 8.6/10 | 231 |

#### Platform Interoperability

| Feature | Mention | Sprinklr Social | Basis | 
|---|---|---|---|
| **Close Ecosystem API** | Not enough data | Not enough data | Feature Not Available | 

#### Mobile Functionality

| Feature | Mention | Sprinklr Social | Basis | 
|---|---|---|---|
| **Mobile Functionality** | Not enough data | Not enough data | 9.0 (66 reviews) | 

#### Agentic AI - Mobile Advertising

| Feature | Mention | Sprinklr Social | Basis | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | Not enough data | 

#### Campaign Management

| Feature | Mention | Sprinklr Social | Basis | 
|---|---|---|---|
| **Campaign Dashboard** | Not enough data | Not enough data | 8.1 (192 reviews) ✓ Verified | 
| **Campaign Optimization** | Not enough data | Not enough data | 8.3 (190 reviews) ✓ Verified | 
| **Reach** | Not enough data | Not enough data | 8.6 (187 reviews) ✓ Verified | 
| **Bulk Editing** | Not enough data | Not enough data | 7.6 (177 reviews) ✓ Verified | 
| **Batch Uploading** | Not enough data | Not enough data | 7.8 (166 reviews) ✓ Verified | 
| **Brand Safety** | Not enough data | Not enough data | 8.5 (183 reviews) ✓ Verified | 
| **Fraud Protection** | Not enough data | Not enough data | 8.4 (170 reviews) ✓ Verified | 
| **Frequency Capping** | Not enough data | Not enough data | 8.8 (184 reviews) ✓ Verified | 
| **Budget Pacing** | Not enough data | Not enough data | 8.3 (190 reviews) ✓ Verified | 
| **Creative Optimization** | Not enough data | Not enough data | 8.0 (166 reviews) ✓ Verified | 
| **Rich Media Capabilties** | Not enough data | Not enough data | 8.3 (137 reviews) ✓ Verified | 
| **In-App Ads** | Not enough data | Not enough data | 8.8 (82 reviews) ✓ Verified | 
| **Mobile Rich Media Capabilities** | Not enough data | Not enough data | 8.3 (68 reviews) ✓ Verified | 

#### Targeting

| Feature | Mention | Sprinklr Social | Basis | 
|---|---|---|---|
| **Targeting** | Not enough data | Not enough data | 8.9 (193 reviews) ✓ Verified | 
| **Retargeting** | Not enough data | Not enough data | 8.9 (182 reviews) ✓ Verified | 
| **Geo-Targeting** | Not enough data | Not enough data | 8.7 (187 reviews) ✓ Verified | 
| **Contextual Targeting** | Not enough data | Not enough data | 8.4 (181 reviews) ✓ Verified | 

#### Mobile

| Feature | Mention | Sprinklr Social | Basis | 
|---|---|---|---|
| **Mobile Tracking** | Not enough data | Not enough data | 8.9 (62 reviews) | 
| **In-App Ads** | Not enough data | Not enough data | 8.8 (82 reviews) ✓ Verified | 
| **Mobile Rich Media Capabilities** | Not enough data | Not enough data | 8.3 (68 reviews) ✓ Verified | 

#### Platform

| Feature | Mention | Sprinklr Social | Basis | 
|---|---|---|---|
| **API / Integrations** | Not enough data | Not enough data | 7.2 (122 reviews) ✓ Verified | 
| **Custom Reports** | Not enough data | Not enough data | 7.0 (171 reviews) ✓ Verified | 
| **User, Role, and Access Management** | Not enough data | Not enough data | 8.6 (112 reviews) ✓ Verified | 
| **Performance and Reliability** | Not enough data | Not enough data | 8.6 (188 reviews) ✓ Verified | 
| **Enterprise Scalability** | Not enough data | Not enough data | 8.5 (142 reviews) ✓ Verified | 
| **Customization** | Not enough data | Not enough data | 8.2 (38 reviews) | 
| **Workflow Capability** | Not enough data | Not enough data | 8.2 (140 reviews) ✓ Verified | 
| **Internationalization** | Not enough data | Not enough data | 8.5 (105 reviews) ✓ Verified | 
| **Notifications** | Not enough data | Not enough data | 7.4 (154 reviews) ✓ Verified | 

### Video Advertising

| Product | Score | Reviews |
|---|---|---|
| **Mention** | N/A | N/A |
| **Sprinklr Social** | N/A | N/A |
| **Basis** | 8.6/10 | 232 |

#### Platform Interoperability

| Feature | Mention | Sprinklr Social | Basis | 
|---|---|---|---|
| **Close Ecosystem API** | Not enough data | Not enough data | Feature Not Available | 

#### Video Functionality

| Feature | Mention | Sprinklr Social | Basis | 
|---|---|---|---|
| **Video Functionality** | Not enough data | Not enough data | 8.7 (65 reviews) | 

#### Agentic AI - Video Advertising

| Feature | Mention | Sprinklr Social | Basis | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | Not enough data | 

#### Campaign Management

| Feature | Mention | Sprinklr Social | Basis | 
|---|---|---|---|
| **Campaign Dashboard** | Not enough data | Not enough data | 8.1 (192 reviews) ✓ Verified | 
| **Campaign Optimization** | Not enough data | Not enough data | 8.3 (190 reviews) ✓ Verified | 
| **Reach** | Not enough data | Not enough data | 8.6 (187 reviews) ✓ Verified | 
| **Bulk Editing** | Not enough data | Not enough data | 7.6 (177 reviews) ✓ Verified | 
| **Batch Uploading** | Not enough data | Not enough data | 7.8 (166 reviews) ✓ Verified | 
| **Brand Safety** | Not enough data | Not enough data | 8.5 (183 reviews) ✓ Verified | 
| **Fraud Protection** | Not enough data | Not enough data | 8.4 (170 reviews) ✓ Verified | 
| **Frequency Capping** | Not enough data | Not enough data | 8.8 (184 reviews) ✓ Verified | 
| **Budget Pacing** | Not enough data | Not enough data | 8.3 (190 reviews) ✓ Verified | 
| **Creative Optimization** | Not enough data | Not enough data | 8.0 (166 reviews) ✓ Verified | 
| **Rich Media Capabilties** | Not enough data | Not enough data | 8.3 (137 reviews) ✓ Verified | 
| **In-App Ads** | Not enough data | Not enough data | 8.8 (82 reviews) ✓ Verified | 
| **Mobile Rich Media Capabilities** | Not enough data | Not enough data | 8.3 (68 reviews) ✓ Verified | 

#### Targeting

| Feature | Mention | Sprinklr Social | Basis | 
|---|---|---|---|
| **Targeting** | Not enough data | Not enough data | 8.9 (193 reviews) ✓ Verified | 
| **Retargeting** | Not enough data | Not enough data | 8.9 (182 reviews) ✓ Verified | 
| **Geo-Targeting** | Not enough data | Not enough data | 8.7 (187 reviews) ✓ Verified | 
| **Contextual Targeting** | Not enough data | Not enough data | 8.4 (181 reviews) ✓ Verified | 

#### Platform

| Feature | Mention | Sprinklr Social | Basis | 
|---|---|---|---|
| **API / Integrations** | Not enough data | Not enough data | 7.2 (122 reviews) ✓ Verified | 
| **Custom Reports** | Not enough data | Not enough data | 7.0 (171 reviews) ✓ Verified | 
| **User, Role, and Access Management** | Not enough data | Not enough data | 8.6 (112 reviews) ✓ Verified | 
| **Performance and Reliability** | Not enough data | Not enough data | 8.6 (188 reviews) ✓ Verified | 
| **Enterprise Scalability** | Not enough data | Not enough data | 8.5 (142 reviews) ✓ Verified | 
| **Customization** | Not enough data | Not enough data | 8.2 (38 reviews) | 
| **Workflow Capability** | Not enough data | Not enough data | 8.2 (140 reviews) ✓ Verified | 
| **Internationalization** | Not enough data | Not enough data | 8.5 (105 reviews) ✓ Verified | 
| **Notifications** | Not enough data | Not enough data | 7.4 (154 reviews) ✓ Verified | 

### Review Management

| Product | Score | Reviews |
|---|---|---|
| **Mention** | N/A | N/A |
| **Sprinklr Social** | 7.7/10 | 65 |
| **Basis** | N/A | N/A |

#### Collection

| Feature | Mention | Sprinklr Social | Basis | 
|---|---|---|---|
| **Authentification** | Not enough data | Feature Not Available | Not enough data | 
| **Review Forms** | Not enough data | 7.4 (47 reviews) ✓ Verified | Not enough data | 
| **Personalization** | Not enough data | Feature Not Available | Not enough data | 
| **Engagement** | Not enough data | 8.4 (56 reviews) ✓ Verified | Not enough data | 
| **Community Q&A** | Not enough data | Feature Not Available | Not enough data | 

#### Agentic AI - Review Management

| Feature | Mention | Sprinklr Social | Basis | 
|---|---|---|---|
| **Adaptive Learning** | Not enough data | 7.2 (10 reviews) | Not enough data | 
| **Natural Language Interaction** | Not enough data | 7.3 (10 reviews) | Not enough data | 

#### Moderation

| Feature | Mention | Sprinklr Social | Basis | 
|---|---|---|---|
| **Reviewer Validation** | Not enough data | 7.8 (48 reviews) ✓ Verified | Not enough data | 
| **Response Types** | Not enough data | Feature Not Available | Not enough data | 
| **Legal Agreements** | Not enough data | 8.2 (46 reviews) ✓ Verified | Not enough data | 

#### Use Cases

| Feature | Mention | Sprinklr Social | Basis | 
|---|---|---|---|
| **E-commerce** | Not enough data | 7.5 (46 reviews) ✓ Verified | Not enough data | 
| **Retail** | Not enough data | 7.6 (45 reviews) ✓ Verified | Not enough data | 
| **Customer Service** | Not enough data | 8.1 (52 reviews) ✓ Verified | Not enough data | 

#### Administration

| Feature | Mention | Sprinklr Social | Basis | 
|---|---|---|---|
| **Incentives** | Not enough data | Feature Not Available | Not enough data | 
| **Syndication** | Not enough data | Feature Not Available | Not enough data | 
| **Insights** | Not enough data | 8.2 (55 reviews) ✓ Verified | Not enough data | 
| **Content** | Not enough data | 8.3 (54 reviews) ✓ Verified | Not enough data | 
| **Sampling** | Not enough data | 7.3 (45 reviews) ✓ Verified | Not enough data | 

#### Display Options

| Feature | Mention | Sprinklr Social | Basis | 
|---|---|---|---|
| **Badges** | Not enough data | 7.1 (44 reviews) ✓ Verified | Not enough data | 
| **Widgets** | Not enough data | Feature Not Available | Not enough data | 
| **Integration & APIs** | Not enough data | 7.2 (52 reviews) ✓ Verified | Not enough data | 
| **Marketing** | Not enough data | Feature Not Available | Not enough data | 

#### Generative AI

| Feature | Mention | Sprinklr Social | Basis | 
|---|---|---|---|
| **AI Text Generation** | Not enough data | Feature Not Available | Not enough data | 

### Digital Audio Advertising

| Product | Score | Reviews |
|---|---|---|
| **Mention** | N/A | N/A |
| **Sprinklr Social** | N/A | N/A |
| **Basis** | 8.8/10 | 21 |

#### Platform Basics

| Feature | Mention | Sprinklr Social | Basis | 
|---|---|---|---|
| **Cross-Device Advertising** | Not enough data | Not enough data | 9.0 (20 reviews) | 
| **Audio Ad Formats** | Not enough data | Not enough data | 8.8 (20 reviews) | 
| **Programmatic Audio** | Not enough data | Not enough data | 8.9 (21 reviews) | 
| **Audience Targeting** | Not enough data | Not enough data | 8.8 (20 reviews) | 

#### Platform Reporting

| Feature | Mention | Sprinklr Social | Basis | 
|---|---|---|---|
| **Performance Monitoring** | Not enough data | Not enough data | 8.7 (21 reviews) | 
| **Reporting Dashboards** | Not enough data | Not enough data | 8.3 (21 reviews) | 
| **Dashboard Exports** | Not enough data | Not enough data | Feature Not Available | 
| **Music Genre Reporting** | Not enough data | Not enough data | Feature Not Available | 

#### Agentic AI - Digital Audio Advertising

| Feature | Mention | Sprinklr Social | Basis | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | Not enough data | 

### Employee Advocacy

| Product | Score | Reviews |
|---|---|---|
| **Mention** | N/A | N/A |
| **Sprinklr Social** | 7.2/10 | 31 |
| **Basis** | N/A | N/A |

#### Content Sharing

| Feature | Mention | Sprinklr Social | Basis | 
|---|---|---|---|
| **Social sharing** | Not enough data | 7.4 (30 reviews) | Not enough data | 
| **Content scheduling** | Not enough data | 7.9 (30 reviews) | Not enough data | 
| **Content optimization** | Not enough data | 7.5 (29 reviews) | Not enough data | 
| **Content templates** | Not enough data | Feature Not Available | Not enough data | 
| **AI Content Generation** | Not enough data | Not enough data | Not enough data | 
| **Content Settings** | Not enough data | Not enough data | Not enough data | 

#### Content Dashboard

| Feature | Mention | Sprinklr Social | Basis | 
|---|---|---|---|
| **Company news** | Not enough data | Feature Not Available | Not enough data | 
| **Coworker content** | Not enough data | Feature Not Available | Not enough data | 
| **Brand content sharing** | Not enough data | Feature Not Available | Not enough data | 

#### Analytics

| Feature | Mention | Sprinklr Social | Basis | 
|---|---|---|---|
| **Engagement tracking** | Not enough data | 7.8 (29 reviews) | Not enough data | 
| **KPI Tracking** | Not enough data | Feature Not Available | Not enough data | 
| **Trends** | Not enough data | 6.9 (28 reviews) | Not enough data | 
| **Gamification** | Not enough data | Feature Not Available | Not enough data | 

#### Platform

| Feature | Mention | Sprinklr Social | Basis | 
|---|---|---|---|
| **Integrations** | Not enough data | 6.6 (27 reviews) | Not enough data | 
| **Mobile** | Not enough data | 6.3 (29 reviews) | Not enough data | 
| **Adoption Insight** | Not enough data | 7.3 (28 reviews) | Not enough data | 
| **Auto-translation & multiple language management** | Not enough data | 7.2 (27 reviews) | Not enough data | 

#### Agentic AI - Employee Advocacy

| Feature | Mention | Sprinklr Social | Basis | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.3 (5 reviews) | Not enough data | 
| **Cross-system Integration** | Not enough data | 7.0 (5 reviews) | Not enough data | 
| **Proactive Assistance** | Not enough data | 7.7 (5 reviews) | Not enough data | 

### Social Media Listening Tools

| Product | Score | Reviews |
|---|---|---|
| **Mention** | 7.9/10 | 322 |
| **Sprinklr Social** | 7.4/10 | 490 |
| **Basis** | N/A | N/A |

#### Monitoring & Listening

| Feature | Mention | Sprinklr Social | Basis | 
|---|---|---|---|
| **Social Measurement** | 8.2 (255 reviews) | 8.2 (406 reviews) | Not enough data | 
| **Influencer Identification** | 7.8 (239 reviews) | 7.0 (334 reviews) | Not enough data | 
| **Brand Monitoring** | 8.8 (11 reviews) | 8.3 (158 reviews) | Not enough data | 
| **Keyword Tracking** | 8.3 (10 reviews) | 8.2 (159 reviews) | Not enough data | 
| **Trend Analysis** | 6.7 (8 reviews) | 7.5 (156 reviews) | Not enough data | 
| **Competitor Analysis** | 6.7 (6 reviews) | 7.5 (147 reviews) | Not enough data | 

#### Agentic AI - Social Media Listening Tools

| Feature | Mention | Sprinklr Social | Basis | 
|---|---|---|---|
| **Autonomous Task Execution** | Feature Not Available | 6.9 (30 reviews) | Not enough data | 
| **Cross-system Integration** | Feature Not Available | 6.7 (30 reviews) | Not enough data | 
| **Adaptive Learning** | Feature Not Available | 6.7 (30 reviews) | Not enough data | 
| **Proactive Assistance** | Feature Not Available | 6.7 (32 reviews) | Not enough data | 
| **Decision Making** | Feature Not Available | 7.2 (32 reviews) | Not enough data | 

#### Data Management & Analysis

| Feature | Mention | Sprinklr Social | Basis | 
|---|---|---|---|
| **Sentiment Analysis** | 7.6 (224 reviews) | 7.1 (365 reviews) | Not enough data | 
| **Social Reporting** | 8.3 (230 reviews) | 8.3 (406 reviews) | Not enough data | 
| **Alerts and Notifications** | 8.9 (11 reviews) | 7.9 (158 reviews) | Not enough data | 
| **Advanced Data Filtering** | 7.9 (8 reviews) | 7.7 (149 reviews) | Not enough data | 

### Demand Side Platform (DSP)

| Product | Score | Reviews |
|---|---|---|
| **Mention** | N/A | N/A |
| **Sprinklr Social** | N/A | N/A |
| **Basis** | 8.2/10 | 233 |

#### Demand Side Platforms

| Feature | Mention | Sprinklr Social | Basis | 
|---|---|---|---|
| **Cross Channel Capabilities ** | Not enough data | Not enough data | 8.6 (29 reviews) | 

#### Agentic AI - Demand Side Platform (DSP)

| Feature | Mention | Sprinklr Social | Basis | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | Not enough data | 

#### Campaign Management

| Feature | Mention | Sprinklr Social | Basis | 
|---|---|---|---|
| **Campaign Dashboard** | Not enough data | Not enough data | 8.1 (192 reviews) ✓ Verified | 
| **Campaign Optimization** | Not enough data | Not enough data | 8.3 (190 reviews) ✓ Verified | 
| **Reach** | Not enough data | Not enough data | 8.6 (187 reviews) ✓ Verified | 
| **Bulk Editing** | Not enough data | Not enough data | 7.6 (177 reviews) ✓ Verified | 
| **Batch Uploading** | Not enough data | Not enough data | 7.8 (166 reviews) ✓ Verified | 
| **Brand Safety** | Not enough data | Not enough data | 8.5 (183 reviews) ✓ Verified | 
| **Fraud Protection** | Not enough data | Not enough data | 8.4 (170 reviews) ✓ Verified | 
| **Frequency Capping** | Not enough data | Not enough data | 8.8 (184 reviews) ✓ Verified | 
| **Budget Pacing** | Not enough data | Not enough data | 8.3 (190 reviews) ✓ Verified | 
| **Creative Optimization** | Not enough data | Not enough data | 8.0 (166 reviews) ✓ Verified | 
| **Rich Media Capabilties** | Not enough data | Not enough data | 8.3 (137 reviews) ✓ Verified | 
| **In-App Ads** | Not enough data | Not enough data | 8.8 (82 reviews) ✓ Verified | 
| **Mobile Rich Media Capabilities** | Not enough data | Not enough data | 8.3 (68 reviews) ✓ Verified | 

#### Targeting

| Feature | Mention | Sprinklr Social | Basis | 
|---|---|---|---|
| **Targeting** | Not enough data | Not enough data | 8.9 (193 reviews) ✓ Verified | 
| **Retargeting** | Not enough data | Not enough data | 8.9 (182 reviews) ✓ Verified | 
| **Geo-Targeting** | Not enough data | Not enough data | 8.7 (187 reviews) ✓ Verified | 
| **Contextual Targeting** | Not enough data | Not enough data | 8.4 (181 reviews) ✓ Verified | 

#### Demand Side Platforms

| Feature | Mention | Sprinklr Social | Basis | 
|---|---|---|---|
| **Machine Learning Optimization** | Not enough data | Not enough data | 7.8 (135 reviews) ✓ Verified | 
| **Estimate and Projections** | Not enough data | Not enough data | 7.0 (156 reviews) ✓ Verified | 
| **Cross-Device Capabilities** | Not enough data | Not enough data | 8.6 (159 reviews) ✓ Verified | 

#### Platform

| Feature | Mention | Sprinklr Social | Basis | 
|---|---|---|---|
| **API / Integrations** | Not enough data | Not enough data | 7.2 (122 reviews) ✓ Verified | 
| **Custom Reports** | Not enough data | Not enough data | 7.0 (171 reviews) ✓ Verified | 
| **User, Role, and Access Management** | Not enough data | Not enough data | 8.6 (112 reviews) ✓ Verified | 
| **Performance and Reliability** | Not enough data | Not enough data | 8.6 (188 reviews) ✓ Verified | 
| **Enterprise Scalability** | Not enough data | Not enough data | 8.5 (142 reviews) ✓ Verified | 
| **Customization** | Not enough data | Not enough data | 8.2 (38 reviews) | 
| **Workflow Capability** | Not enough data | Not enough data | 8.2 (140 reviews) ✓ Verified | 
| **Internationalization** | Not enough data | Not enough data | 8.5 (105 reviews) ✓ Verified | 
| **Notifications** | Not enough data | Not enough data | 7.4 (154 reviews) ✓ Verified | 

### Social Commerce Platforms

| Product | Score | Reviews |
|---|---|---|
| **Mention** | N/A | N/A |
| **Sprinklr Social** | 7.6/10 | 59 |
| **Basis** | N/A | N/A |

#### Content

| Feature | Mention | Sprinklr Social | Basis | 
|---|---|---|---|
| **Types** | Not enough data | 8.0 (57 reviews) | Not enough data | 
| **Migration** | Not enough data | 7.7 (55 reviews) | Not enough data | 
| **Publishing** | Not enough data | 8.2 (56 reviews) | Not enough data | 
| **UGC** | Not enough data | 7.5 (54 reviews) | Not enough data | 

#### Engagement

| Feature | Mention | Sprinklr Social | Basis | 
|---|---|---|---|
| **Live Streaming** | Not enough data | 6.9 (53 reviews) | Not enough data | 
| **Omnichannel** | Not enough data | 7.2 (52 reviews) | Not enough data | 
| **Personalization** | Not enough data | 7.9 (53 reviews) | Not enough data | 
| **Conversational Commerce** | Not enough data | 7.1 (50 reviews) | Not enough data | 
| **Moderation** | Not enough data | 7.8 (52 reviews) | Not enough data | 

#### Social Shopping

| Feature | Mention | Sprinklr Social | Basis | 
|---|---|---|---|
| **Promotions** | Not enough data | Feature Not Available | Not enough data | 
| **Shoppable Media** | Not enough data | 6.9 (50 reviews) | Not enough data | 
| **AR/VR** | Not enough data | Feature Not Available | Not enough data | 
| **Social Store** | Not enough data | 7.3 (51 reviews) | Not enough data | 

#### Analytics

| Feature | Mention | Sprinklr Social | Basis | 
|---|---|---|---|
| **Product Insights** | Not enough data | Feature Not Available | Not enough data | 
| **Social Listening** | Not enough data | 8.3 (53 reviews) | Not enough data | 
| **Campaigns** | Not enough data | 7.9 (51 reviews) | Not enough data | 

### Social Customer Service

| Product | Score | Reviews |
|---|---|---|
| **Mention** | N/A | N/A |
| **Sprinklr Social** | 7.7/10 | 349 |
| **Basis** | N/A | N/A |

#### Generative AI

| Feature | Mention | Sprinklr Social | Basis | 
|---|---|---|---|
| **AI Text Generation** | Not enough data | 6.9 (133 reviews) | Not enough data | 
| **AI Text Summarization** | Not enough data | Feature Not Available | Not enough data | 

#### Process

| Feature | Mention | Sprinklr Social | Basis | 
|---|---|---|---|
| **Mentions** | Not enough data | 8.2 (266 reviews) | Not enough data | 
| **Tickets** | Not enough data | 7.7 (243 reviews) | Not enough data | 
| **Macros** | Not enough data | 8.2 (249 reviews) | Not enough data | 

#### Channels

| Feature | Mention | Sprinklr Social | Basis | 
|---|---|---|---|
| **Email** | Not enough data | 7.5 (197 reviews) | Not enough data | 
| **Social** | Not enough data | 8.7 (280 reviews) | Not enough data | 
| **Live Chat** | Not enough data | 7.5 (190 reviews) | Not enough data | 
| **Phone** | Not enough data | 6.8 (177 reviews) | Not enough data | 
| **Text** | Not enough data | 7.3 (185 reviews) | Not enough data | 

#### Insight

| Feature | Mention | Sprinklr Social | Basis | 
|---|---|---|---|
| **Surveys** | Not enough data | 7.6 (199 reviews) | Not enough data | 
| **Reporting** | Not enough data | 8.4 (276 reviews) | Not enough data | 
| **Visitor Activity** | Not enough data | 7.9 (223 reviews) | Not enough data | 
| **Help Desk** | Not enough data | 7.7 (233 reviews) | Not enough data | 

### Conversational Commerce Platforms

| Product | Score | Reviews |
|---|---|---|
| **Mention** | N/A | N/A |
| **Sprinklr Social** | N/A | N/A |
| **Basis** | N/A | N/A |

#### Conversational AI - Conversational Commerce Platforms

| Feature | Mention | Sprinklr Social | Basis | 
|---|---|---|---|
| **AI chatbots** | Not enough data | Not enough data | Not enough data | 
| **Messaging and Notifications** | Not enough data | Not enough data | Not enough data | 
| **AI agents ** | Not enough data | Not enough data | Not enough data | 
| **Voice assistants** | Not enough data | Not enough data | Not enough data | 
| **Communication apps** | Not enough data | Not enough data | Not enough data | 

#### Platform integration - Conversational Commerce Platforms

| Feature | Mention | Sprinklr Social | Basis | 
|---|---|---|---|
| **Ecommerce stores** | Not enough data | Not enough data | Not enough data | 
| **Sales channels** | Not enough data | Not enough data | Not enough data | 
| **Payment Platform** | Not enough data | Not enough data | Not enough data | 
| **Internal tools** | Not enough data | Not enough data | Not enough data | 

#### Analytics and Reporting - Conversational Commerce Platforms

| Feature | Mention | Sprinklr Social | Basis | 
|---|---|---|---|
| **Conversational analytics** | Not enough data | Not enough data | Not enough data | 
| **Advance reporting** | Not enough data | Not enough data | Not enough data | 

### SAP Store

| Product | Score | Reviews |
|---|---|---|
| **Mention** | N/A | N/A |
| **Sprinklr Social** | N/A | N/A |
| **Basis** | N/A | N/A |

#### Agentic AI - SAP Store

| Feature | Mention | Sprinklr Social | Basis | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | Not enough data | 

### Cross-Channel Advertising

| Product | Score | Reviews |
|---|---|---|
| **Mention** | N/A | N/A |
| **Sprinklr Social** | N/A | N/A |
| **Basis** | N/A | N/A |

#### Agentic AI - Cross-Channel Advertising

| Feature | Mention | Sprinklr Social | Basis | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | Not enough data | 

### Native Advertising

| Product | Score | Reviews |
|---|---|---|
| **Mention** | N/A | N/A |
| **Sprinklr Social** | N/A | N/A |
| **Basis** | N/A | N/A |

#### Agentic AI - Native Advertising

| Feature | Mention | Sprinklr Social | Basis | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | Not enough data | 

### Brand Advocacy

| Product | Score | Reviews |
|---|---|---|
| **Mention** | N/A | N/A |
| **Sprinklr Social** | N/A | N/A |
| **Basis** | N/A | N/A |

#### Discovery

| Feature | Mention | Sprinklr Social | Basis | 
|---|---|---|---|
| **Referral Program** | Not enough data | Not enough data | Not enough data | 
| **Incentives** | Not enough data | Not enough data | Not enough data | 
| **3rd-Party Trends** | Not enough data | Not enough data | Not enough data | 

#### Insight

| Feature | Mention | Sprinklr Social | Basis | 
|---|---|---|---|
| **Monitoring** | Not enough data | Not enough data | Not enough data | 
| **Adoption Insight** | Not enough data | Not enough data | Not enough data | 
| **Engagement Analysis** | Not enough data | Not enough data | Not enough data | 

#### Mobile

| Feature | Mention | Sprinklr Social | Basis | 
|---|---|---|---|
| **Mobile Optimization** | Not enough data | Not enough data | Not enough data | 

#### Platform

| Feature | Mention | Sprinklr Social | Basis | 
|---|---|---|---|
| **Multichannel Sharing** | Not enough data | Not enough data | Not enough data | 
| **Forum** | Not enough data | Not enough data | Not enough data | 
| **Integration** | Not enough data | Not enough data | Not enough data | 
| **Content Distribution** | Not enough data | Not enough data | Not enough data | 

### AI Customer Support Agents

| Product | Score | Reviews |
|---|---|---|
| **Mention** | N/A | N/A |
| **Sprinklr Social** | N/A | N/A |
| **Basis** | N/A | N/A |

#### Customer Query Resolution - AI Customer Support Agents

| Feature | Mention | Sprinklr Social | Basis | 
|---|---|---|---|
| **Automated Ticket Resolution** | Not enough data | Not enough data | Not enough data | 
| **Contextual Response Generation** | Not enough data | Not enough data | Not enough data | 
| **Sentiment Analysis** | Not enough data | Not enough data | Not enough data | 
| **Knowledge Base Utilization** | Not enough data | Not enough data | Not enough data | 
| **Multilingual Support** | Not enough data | Not enough data | Not enough data | 

#### Customer Interaction Automation - AI Customer Support Agents

| Feature | Mention | Sprinklr Social | Basis | 
|---|---|---|---|
| **Proactive Customer Outreach** | Not enough data | Not enough data | Not enough data | 
| **Feedback Collection** | Not enough data | Not enough data | Not enough data | 
| **Escalation Handling** | Not enough data | Not enough data | Not enough data | 
| **Workflow Optimization** | Not enough data | Not enough data | Not enough data | 

#### Automation

| Feature | Mention | Sprinklr Social | Basis | 
|---|---|---|---|
| **Customer Interaction Automation** | Not enough data | Not enough data | Not enough data | 
| **Feedback Collection** | Not enough data | Not enough data | Not enough data | 
| **Document Processing** | Not enough data | Not enough data | Not enough data | 

#### Autonomy

| Feature | Mention | Sprinklr Social | Basis | 
|---|---|---|---|
| **Independent Decision Making** | Not enough data | Not enough data | Not enough data | 
| **Adaptive Responses** | Not enough data | Not enough data | Not enough data | 
| **Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Problem Solving** | Not enough data | Not enough data | Not enough data | 

### AI Agents

| Product | Score | Reviews |
|---|---|---|
| **Mention** | N/A | N/A |
| **Sprinklr Social** | N/A | N/A |
| **Basis** | N/A | N/A |

#### Agentic AI - AI Agents

| Feature | Mention | Sprinklr Social | Basis | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | Not enough data | 

---
## Categories

**Unique to Mention (3):** [Media Monitoring Software](https://www.g2.com/categories/media-monitoring), [Social Media Listening Tools](https://www.g2.com/categories/social-media-listening-tools), [Social Media Management Tools](https://www.g2.com/categories/social-media-mgmt)

**Unique to Sprinklr Social (11):** [Conversational Commerce Platforms](https://www.g2.com/categories/conversational-commerce-platforms), [Social Commerce Platforms](https://www.g2.com/categories/social-commerce-platforms), [SAP Store Software](https://www.g2.com/categories/sap-store), [Employee Advocacy Software](https://www.g2.com/categories/employee-advocacy), [Social Customer Service Software](https://www.g2.com/categories/social-customer-service), [Social Media Analytics Software](https://www.g2.com/categories/social-media-analytics), [Social Media Suites](https://www.g2.com/categories/social-media-suites), [Social Media Management Tools](https://www.g2.com/categories/social-media-mgmt), [Social Media Listening Tools](https://www.g2.com/categories/social-media-listening-tools), [Review Management Software](https://www.g2.com/categories/review-management-software), [AI Customer Support Agents Software](https://www.g2.com/categories/ai-customer-support-agents)

**Unique to Basis (7):** [Native Advertising Software](https://www.g2.com/categories/native-advertising), [Cross-Channel Advertising Software](https://www.g2.com/categories/cross-channel-advertising), [Demand Side Platform (DSP)](https://www.g2.com/categories/demand-side-platform-dsp), [Video Advertising Software](https://www.g2.com/categories/video-advertising), [Mobile Advertising Software](https://www.g2.com/categories/mobile-advertising), [Display Advertising Software](https://www.g2.com/categories/display-advertising), [Digital Audio Advertising Software](https://www.g2.com/categories/digital-audio-advertising)


---
## Reviewer Demographics

### By Company Size

| Segment | Mention | Sprinklr Social | Basis | 
|---|---|---|---|
| **Small-Business** | 63.4% | 22.3% | 63.1% | 
| **Mid-Market** | 27.5% | 29.0% | 28.9% | 
| **Enterprise** | 9.2% | 48.7% | 8.0% | 

### By Industry

#### Mention

- **Marketing and Advertising:** 10.8%
- **Internet:** 10.3%
- **Information Technology and Services:** 7.4%
- **Computer Software:** 5.7%
- **Public Relations and Communications:** 4.1%
- **Non-Profit Organization Management:** 3.0%
- **Entertainment:** 3.0%
- **Writing and Editing:** 2.5%
- **Management Consulting:** 2.3%
- **Financial Services:** 2.3%
- **Other:** 48.5%

#### Sprinklr Social

- **Marketing and Advertising:** 14.6%
- **Information Technology and Services:** 6.1%
- **Retail:** 4.7%
- **Financial Services:** 4.4%
- **Consumer Services:** 4.3%
- **Computer Software:** 3.9%
- **Consumer Goods:** 3.9%
- **Entertainment:** 3.6%
- **Hospital & Health Care:** 3.3%
- **Automotive:** 2.6%
- **Other:** 48.7%

#### Basis

- **Marketing and Advertising:** 60.8%
- **Newspapers:** 4.2%
- **Political Organization:** 3.4%
- **Information Technology and Services:** 2.3%
- **Online Media:** 2.3%
- **Automotive:** 1.9%
- **Broadcast Media:** 1.5%
- **Health, Wellness and Fitness:** 1.5%
- **Internet:** 1.5%
- **Management Consulting:** 1.1%
- **Other:** 19.4%

---
## Alternatives

### Alternatives to Mention

- [Meltwater](https://www.g2.com/products/meltwater/reviews) — 4.1/5 stars (2645 reviews)
- [Hootsuite](https://www.g2.com/products/hootsuite/reviews) — 4.3/5 stars (7195 reviews)
- [Sprout Social](https://www.g2.com/products/sprout-social/reviews) — 4.4/5 stars (6423 reviews)
- [CisionOne](https://www.g2.com/products/cisionone/reviews) — 3.9/5 stars (1317 reviews)
- [Agorapulse](https://www.g2.com/products/agorapulse/reviews) — 4.5/5 stars (971 reviews)
- [Brandwatch Consumer Intelligence](https://www.g2.com/products/brandwatch-consumer-intelligence/reviews) — 4.4/5 stars (726 reviews)
- [Brand24](https://www.g2.com/products/brand24/reviews) — 4.6/5 stars (346 reviews)
- [Sendible](https://www.g2.com/products/sendible/reviews) — 4.5/5 stars (904 reviews)
- [Quid](https://www.g2.com/products/quid-2023-10-05/reviews) — 4.3/5 stars (305 reviews)
- [Mentionlytics](https://www.g2.com/products/mentionlytics/reviews) — 4.9/5 stars (109 reviews)

### Alternatives to Sprinklr Social

- [Emplifi](https://www.g2.com/products/emplifi-emplifi/reviews) — 4.4/5 stars (382 reviews)
- [Sprout Social](https://www.g2.com/products/sprout-social/reviews) — 4.4/5 stars (6423 reviews)
- [Hootsuite](https://www.g2.com/products/hootsuite/reviews) — 4.3/5 stars (7195 reviews)
- [Meltwater](https://www.g2.com/products/meltwater/reviews) — 4.1/5 stars (2645 reviews)
- [Brandwatch Social Media Management](https://www.g2.com/products/brandwatch-social-media-management/reviews) — 4.0/5 stars (983 reviews)
- [Agorapulse](https://www.g2.com/products/agorapulse/reviews) — 4.5/5 stars (971 reviews)
- [Sendible](https://www.g2.com/products/sendible/reviews) — 4.5/5 stars (904 reviews)
- [Oktopost](https://www.g2.com/products/oktopost/reviews) — 4.4/5 stars (185 reviews)
- [Zoho Social](https://www.g2.com/products/zoho-social/reviews) — 4.6/5 stars (2915 reviews)
- [Dash Social](https://www.g2.com/products/dash-social/reviews) — 4.7/5 stars (402 reviews)

### Alternatives to Basis

- [StackAdapt](https://www.g2.com/products/stackadapt/reviews) — 4.7/5 stars (869 reviews)
- [The Trade Desk](https://www.g2.com/products/the-trade-desk/reviews) — 4.4/5 stars (181 reviews)
- [AdRoll](https://www.g2.com/products/adroll/reviews) — 4.1/5 stars (776 reviews)
- [Criteo Commerce Growth](https://www.g2.com/products/criteo-commerce-growth/reviews) — 3.8/5 stars (241 reviews)
- [Choozle](https://www.g2.com/products/choozle/reviews) — 4.2/5 stars (211 reviews)
- [Simpli.fi](https://www.g2.com/products/simpli-fi/reviews) — 4.5/5 stars (154 reviews)
- [Google Marketing Platform](https://www.g2.com/products/google-marketing-platform/reviews) — 4.1/5 stars (300 reviews)
- [MediaMath by Infillion](https://www.g2.com/products/mediamath-by-infillion/reviews) — 3.9/5 stars (126 reviews)
- [Yahoo AdTech DSP](https://www.g2.com/products/yahoo-adtech-dsp/reviews) — 3.6/5 stars (181 reviews)
- [Viant Technology](https://www.g2.com/products/viant-technology-llc-viant-technology/reviews) — 4.2/5 stars (310 reviews)

---
## Top Discussions

### Mention

- Title: [What is Mention used for?](https://www.g2.com/discussions/what-is-mention-used-for) — 1 comment
  > **Top comment:** "Mention is the marketer's best friend, allowing them to tackle multiple online marketing challenges. The platform seamlessly integrates social listening and..."
- Title: [Do you offer a free trial?](https://www.g2.com/discussions/trial-9ea8afc6-924f-436b-99e5-c147f8daa291) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Yes, you can try our product for 14 days."

### Sprinklr Social

- Title: [What is the best way to find hashtags that are getting traffic.](https://www.g2.com/discussions/34161-what-is-the-best-way-to-find-hashtags-that-are-getting-traffic) — 1 comment, 1 upvote
  > **Top comment:** "semrush.com is Great!

You pay for what ya get if ya get me"
- Title: [Can I use this for my personal accounts?](https://www.g2.com/discussions/33990-can-i-use-this-for-my-personal-accounts) — 1 comment, 1 upvote
  > **Top comment:** "Hello everyone , here’s your  opportunity for you to achieve your dreams of being a multi million dollar rich through trading , I once loss all I got through..."

### Basis

- Title: [How does Basis Compare?](https://www.g2.com/discussions/13672-how-does-basis-compare) — 1 comment, 1 upvote
  > **Top comment:** "Hi Seth,

Not sure if this is still of interest to you or not, but we (www.NerdVision.co) are currently running programmatic as white label solution for..."
- Title: [What is implementation and ongoing services like at Centro?](https://www.g2.com/discussions/implementing-basis) — 1 comment, 1 upvote
  > **Top comment:** "Basis is fantastic with implementation and ongoing support. From day 1, their clients are set up with a Customer Success Manager. And when they say success,..."

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**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/mention-vs-sprinklr-social-vs-basis)