# Meltwater vs Talkwalker by Hootsuite Comparison --- ## AI Generated Summary - **G2 reviewers report** that Meltwater excels in providing comprehensive media monitoring capabilities, particularly for users needing to track mentions across various platforms. One user highlighted the tool's ability to monitor Canadian media coverage, making it easier to stay updated on client mentions and competitor news. - **Users say** that Talkwalker by Hootsuite stands out for its user-friendly interface and extensive feature set. Reviewers appreciate the cluster analysis feature, which effectively synthesizes key themes from large data sets, making it easier to derive insights from complex information. - **According to verified reviews** , Meltwater's recent AI tool has been a game-changer for users, enhancing self-sufficiency in content discovery. This feature has been particularly beneficial for those managing newsletters and social media posts, as it helps users find relevant content effortlessly. - **Reviewers mention** that Talkwalker by Hootsuite offers fantastic customer support, with many users praising the responsiveness and helpfulness of the support team. This level of service can be crucial for businesses that rely on timely assistance to navigate their social media strategies. - **Users report** that while Meltwater has a solid overall performance, some find it challenging to customize reports to their specific needs. In contrast, Talkwalker by Hootsuite is noted for its high report customizability, allowing users to tailor their insights more effectively. - **According to recent feedback** , Meltwater's ease of setup is a strong point, with users appreciating the intuitive onboarding process. However, Talkwalker by Hootsuite slightly edges out in terms of overall ease of use, making it a preferred choice for those who prioritize a seamless user experience. | | Meltwater | Talkwalker by Hootsuite | |---|---|---| | **Star Rating** | 4.1 out of 5 | 4.3 out of 5 | | **Total Reviews** | 2,655 | 137 | | **Largest Market Segment** | Small-Business (41.3% of reviews) | Small-Business (37.1% of reviews) | | **Entry Level Price** | No pricing available | No pricing available | --- ## Top Pros & Cons ### Meltwater Pros: - Ease of Use (168 reviews) - Features (137 reviews) Cons: - Improvement Needed (78 reviews) - Learning Curve (56 reviews) ### Talkwalker by Hootsuite Pros: - Customer Support (2 reviews) - Analytics (1 reviews) Cons: - Platform Limitations (2 reviews) - Complex Features (1 reviews) --- ## Ratings Comparison | Rating | Meltwater | Talkwalker by Hootsuite | |---|---|---| | **Meets Requirements** | 7.9 (2170 reviews) | 8.4 (114 reviews) | | **Ease of Use** | 7.9 (2273 reviews) | 8.6 (115 reviews) | | **Ease of Setup** | 7.9 (1240 reviews) | 8.4 (81 reviews) | | **Ease of Admin** | 8.1 (933 reviews) | 8.5 (77 reviews) | | **Quality of Support** | 8.6 (2095 reviews) | 9.3 (110 reviews) | | **Has the product been a good partner in doing business?** | 8.4 (939 reviews) | 8.8 (75 reviews) | | **Product Direction (% positive)** | 8.0 (2146 reviews) | 9.0 (105 reviews) | --- ## Pricing ### Meltwater #### Entry-Level Pricing No pricing available #### Free Trial No information available ### Talkwalker by Hootsuite #### Entry-Level Pricing No pricing available #### Free Trial Yes --- ## Features Comparison By Category ### Social Media Analytics | Product | Score | Reviews | |---|---|---| | **Meltwater** | 7.6/10 | 657 | | **Talkwalker by Hootsuite** | 8.0/10 | 84 | #### Social Analytics | Feature | Meltwater | Talkwalker by Hootsuite | |---|---|---| | **Competitor Analysis** | 7.8 (529 reviews) | 8.8 (65 reviews) | | **Follower Analysis** | 7.7 (513 reviews) | 8.1 (65 reviews) | | **Post Performance** | 8.0 (520 reviews) | 8.2 (68 reviews) | | **Paid Campaign Tracking** | 6.8 (377 reviews) | 6.7 (25 reviews) | | **Attribution** | Feature Not Available | 7.3 (32 reviews) | | **Hashtag Analytics** | 7.5 (394 reviews) | Not enough data | | **Sentiment Analysis** | 7.1 (428 reviews) | Not enough data | #### Reports & Dashboards | Feature | Meltwater | Talkwalker by Hootsuite | |---|---|---| | **Report Customizability** | 7.7 (550 reviews) | 8.2 (69 reviews) | | **Report Exporting** | 8.0 (568 reviews) | 8.6 (69 reviews) | | **Scalability** | 7.9 (483 reviews) | 8.6 (60 reviews) | | **White Label** | Feature Not Available | Not enough data | #### Agentic AI - Social Media Analytics | Feature | Meltwater | Talkwalker by Hootsuite | |---|---|---| | **Autonomous Task Execution** | Feature Not Available | Not enough data | | **Cross-system Integration** | Feature Not Available | Not enough data | | **Adaptive Learning** | Feature Not Available | Not enough data | | **Proactive Assistance** | Feature Not Available | Not enough data | | **Decision Making** | Feature Not Available | Not enough data | ### Social Media Management | Product | Score | Reviews | |---|---|---| | **Meltwater** | 7.3/10 | 311 | | **Talkwalker by Hootsuite** | N/A | N/A | #### Content & Collaboration | Feature | Meltwater | Talkwalker by Hootsuite | |---|---|---| | **Content Calendar** | 8.1 (239 reviews) | Not enough data | | **Content Library** | 7.4 (212 reviews) | Not enough data | | **Shared Inbox** | 7.3 (202 reviews) | Not enough data | | **Approval Workflows** | 7.5 (204 reviews) | Not enough data | | **Users and Permissions** | 8.0 (229 reviews) | Not enough data | | **Content Creation** | 7.6 (212 reviews) | Not enough data | #### Social Management | Feature | Meltwater | Talkwalker by Hootsuite | |---|---|---| | **Social Analytics** | 8.3 (286 reviews) | Not enough data | | **Social Publishing** | 7.9 (273 reviews) | Not enough data | | **Campaign Optimization** | 7.4 (238 reviews) | Not enough data | | **Social Engagement** | 7.9 (277 reviews) | Not enough data | | **Social Ads** | 6.5 (209 reviews) | Not enough data | | **Campaign Planning** | 7.1 (209 reviews) | Not enough data | | **Hashtag Capabilites** | 7.3 (100 reviews) | Not enough data | #### Agentic AI - Social Media Management | Feature | Meltwater | Talkwalker by Hootsuite | |---|---|---| | **Autonomous Task Execution** | 5.8 (24 reviews) | Not enough data | | **Multi-step Planning** | 6.0 (24 reviews) | Not enough data | | **Cross-system Integration** | Feature Not Available | Not enough data | | **Adaptive Learning** | Feature Not Available | Not enough data | | **Natural Language Interaction** | Feature Not Available | Not enough data | | **Proactive Assistance** | Feature Not Available | Not enough data | | **Decision Making** | 6.2 (23 reviews) | Not enough data | ### Media Monitoring | Product | Score | Reviews | |---|---|---| | **Meltwater** | 7.3/10 | 817 | | **Talkwalker by Hootsuite** | N/A | N/A | #### Media Channels | Feature | Meltwater | Talkwalker by Hootsuite | |---|---|---| | **Broadcast Media** | 7.3 (643 reviews) | Not enough data | | **Print Media** | 7.2 (664 reviews) | Not enough data | | **Online Media** | 8.5 (744 reviews) | Not enough data | #### Geographic Coverage | Feature | Meltwater | Talkwalker by Hootsuite | |---|---|---| | **Local Media** | 7.8 (709 reviews) | Not enough data | | **National Media** | 8.3 (718 reviews) | Not enough data | | **International Media** | 7.6 (643 reviews) | Not enough data | #### Reporting | Feature | Meltwater | Talkwalker by Hootsuite | |---|---|---| | **Keyword Targeting** | 8.2 (721 reviews) | Not enough data | | **Custom Feeds and Alerts** | 8.1 (703 reviews) | Not enough data | | **Custom Reports** | 7.9 (710 reviews) | Not enough data | | **Dashboards** | 8.0 (737 reviews) | Not enough data | #### Agentic AI - Media Monitoring | Feature | Meltwater | Talkwalker by Hootsuite | |---|---|---| | **Autonomous Task Execution** | 6.3 (83 reviews) | Not enough data | | **Cross-system Integration** | 6.3 (82 reviews) | Not enough data | | **Adaptive Learning** | 6.2 (80 reviews) | Not enough data | | **Natural Language Interaction** | 6.3 (81 reviews) | Not enough data | | **Proactive Assistance** | Feature Not Available | Not enough data | #### Generative AI | Feature | Meltwater | Talkwalker by Hootsuite | |---|---|---| | **AI Text Generation** | 6.6 (291 reviews) | Not enough data | | **AI Text Summarization** | 6.6 (284 reviews) | Not enough data | ### Audience Intelligence Platforms | Product | Score | Reviews | |---|---|---| | **Meltwater** | 7.7/10 | 53 | | **Talkwalker by Hootsuite** | N/A | N/A | #### Audiences | Feature | Meltwater | Talkwalker by Hootsuite | |---|---|---| | **Audience Insights** | 8.0 (46 reviews) | Not enough data | | **Influencer Identification** | 7.3 (44 reviews) | Not enough data | | **Buyer Personas** | 7.0 (42 reviews) | Not enough data | | **Segmentation** | 7.4 (42 reviews) | Not enough data | #### Data Analysis | Feature | Meltwater | Talkwalker by Hootsuite | |---|---|---| | **Network Analysis** | 7.5 (42 reviews) | Not enough data | | **Dashboards** | 8.2 (47 reviews) | Not enough data | | **Visualizations** | 8.1 (43 reviews) | Not enough data | | **Advanced Filtering** | 8.0 (45 reviews) | Not enough data | #### Administration | Feature | Meltwater | Talkwalker by Hootsuite | |---|---|---| | **Marketing Integrations** | Feature Not Available | Not enough data | | **Ad Integrations** | Feature Not Available | Not enough data | | **Data Exporting** | 7.9 (44 reviews) | Not enough data | #### Agentic AI - Audience Intelligence Platforms | Feature | Meltwater | Talkwalker by Hootsuite | |---|---|---| | **Autonomous Task Execution** | Feature Not Available | Not enough data | | **Cross-system Integration** | Feature Not Available | Not enough data | | **Adaptive Learning** | Feature Not Available | Not enough data | | **Proactive Assistance** | Feature Not Available | Not enough data | ### Social Media Listening Tools | Product | Score | Reviews | |---|---|---| | **Meltwater** | 7.5/10 | 973 | | **Talkwalker by Hootsuite** | 7.8/10 | 97 | #### Monitoring & Listening | Feature | Meltwater | Talkwalker by Hootsuite | |---|---|---| | **Social Measurement** | 8.1 (818 reviews) | 8.4 (85 reviews) | | **Influencer Identification** | 7.3 (707 reviews) | 7.5 (84 reviews) | | **Brand Monitoring** | 8.2 (544 reviews) | 7.8 (9 reviews) | | **Keyword Tracking** | 8.3 (532 reviews) | 9.4 (9 reviews) | | **Trend Analysis** | 7.8 (498 reviews) | 7.6 (9 reviews) | | **Competitor Analysis** | 7.9 (484 reviews) | 7.7 (8 reviews) | #### Agentic AI - Social Media Listening Tools | Feature | Meltwater | Talkwalker by Hootsuite | |---|---|---| | **Autonomous Task Execution** | 6.6 (85 reviews) | Not enough data | | **Cross-system Integration** | 6.6 (88 reviews) | Not enough data | | **Adaptive Learning** | 6.2 (82 reviews) | Not enough data | | **Proactive Assistance** | Feature Not Available | Not enough data | | **Decision Making** | Feature Not Available | Not enough data | #### Data Management & Analysis | Feature | Meltwater | Talkwalker by Hootsuite | |---|---|---| | **Sentiment Analysis** | 6.9 (787 reviews) | 6.5 (87 reviews) | | **Social Reporting** | 8.0 (811 reviews) | 8.3 (85 reviews) | | **Alerts and Notifications** | 8.1 (490 reviews) | 7.1 (8 reviews) | | **Advanced Data Filtering** | 7.9 (482 reviews) | 7.8 (9 reviews) | ### Influencer Marketing Platforms | Product | Score | Reviews | |---|---|---| | **Meltwater** | 7.2/10 | 222 | | **Talkwalker by Hootsuite** | N/A | N/A | #### Influencer Marketing | Feature | Meltwater | Talkwalker by Hootsuite | |---|---|---| | **Influencer Recruitment** | 7.8 (206 reviews) | Not enough data | | **Influencer Scoring** | 7.8 (206 reviews) | Not enough data | | **Audience Analysis** | 8.0 (211 reviews) | Not enough data | | **Influencer Segmentation** | 7.7 (199 reviews) | Not enough data | | **Influencer Collaboration** | 7.4 (197 reviews) | Not enough data | | **User-Generated Content (UGC) Management** | 6.9 (162 reviews) | Not enough data | | **Content Approval** | 7.4 (170 reviews) | Not enough data | | **Campaign Analytics** | 8.0 (199 reviews) | Not enough data | | **Reporting and Dashboards** | 7.9 (200 reviews) | Not enough data | | **Data Importing and Exporting Tools** | 7.7 (185 reviews) | Not enough data | | **Influencer Whitelisting** | Feature Not Available | Not enough data | | **Influencer Compensation** | 6.7 (148 reviews) | Not enough data | | **Social Commerce** | 6.7 (135 reviews) | Not enough data | | **E-Commerce Integration** | 6.3 (115 reviews) | Not enough data | #### Agentic AI - Influencer Marketing Platforms | Feature | Meltwater | Talkwalker by Hootsuite | |---|---|---| | **Autonomous Task Execution** | Feature Not Available | Not enough data | | **Multi-step Planning** | Feature Not Available | Not enough data | | **Cross-system Integration** | 5.5 (7 reviews) | Not enough data | | **Adaptive Learning** | Feature Not Available | Not enough data | | **Proactive Assistance** | 6.0 (7 reviews) | Not enough data | | **Decision Making** | Feature Not Available | Not enough data | ### PR Analytics | Product | Score | Reviews | |---|---|---| | **Meltwater** | 6.7/10 | 159 | | **Talkwalker by Hootsuite** | N/A | N/A | #### Generative AI | Feature | Meltwater | Talkwalker by Hootsuite | |---|---|---| | **AI Text Generation** | 6.6 (155 reviews) | Not enough data | | **AI Text Summarization** | 6.7 (154 reviews) | Not enough data | ### Answer Engine Optimization (AEO) | Product | Score | Reviews | |---|---|---| | **Meltwater** | N/A | N/A | | **Talkwalker by Hootsuite** | N/A | N/A | #### AI Visibility & Tracking | Feature | Meltwater | Talkwalker by Hootsuite | |---|---|---| | **AI Mention Tracking** | Not enough data | Not enough data | | **AI Search Ranking Insights** | Not enough data | Not enough data | #### Sentiment & Brand Analysis | Feature | Meltwater | Talkwalker by Hootsuite | |---|---|---| | **AI Sentiment Monitoring** | Not enough data | Not enough data | | **AI Hallucination Detection** | Not enough data | Not enough data | #### Competitive Benchmarking | Feature | Meltwater | Talkwalker by Hootsuite | |---|---|---| | **Industry AI Sentiment Benchmarking** | Not enough data | Not enough data | | **Competitor AI Presence Comparison** | Not enough data | Not enough data | #### AI Content Optimization | Feature | Meltwater | Talkwalker by Hootsuite | |---|---|---| | **Semantic Optimization for AI Models** | Not enough data | Not enough data | | **AI-Driven Content Recommendations** | Not enough data | Not enough data | #### Reporting & Alerts | Feature | Meltwater | Talkwalker by Hootsuite | |---|---|---| | **Real-Time AI Mention Alerts** | Not enough data | Not enough data | | **AI Visibility Reporting** | Not enough data | Not enough data | ### Media and Influencer Targeting | Product | Score | Reviews | |---|---|---| | **Meltwater** | 7.4/10 | 529 | | **Talkwalker by Hootsuite** | N/A | N/A | #### Database | Feature | Meltwater | Talkwalker by Hootsuite | |---|---|---| | **Media Database** | 7.9 (490 reviews) | Not enough data | | **Contact/Campaign Management** | 7.9 (416 reviews) | Not enough data | | **Newsroom** | 8.0 (389 reviews) | Not enough data | #### Outreach | Feature | Meltwater | Talkwalker by Hootsuite | |---|---|---| | **Media Distribution** | 8.1 (433 reviews) | Not enough data | | **PR Planner** | 7.5 (146 reviews) | Not enough data | | **Social Media Services** | 7.7 (349 reviews) | Not enough data | #### Reporting | Feature | Meltwater | Talkwalker by Hootsuite | |---|---|---| | **Monitoring** | 8.5 (485 reviews) | Not enough data | | **Response Desk** | 8.3 (362 reviews) | Not enough data | | **Impact Measurement** | 8.1 (413 reviews) | Not enough data | #### Agentic AI - Media and Influencer Targeting | Feature | Meltwater | Talkwalker by Hootsuite | |---|---|---| | **Autonomous Task Execution** | 5.8 (20 reviews) | Not enough data | | **Cross-system Integration** | 6.0 (19 reviews) | Not enough data | | **Adaptive Learning** | 6.0 (19 reviews) | Not enough data | | **Natural Language Interaction** | 6.0 (19 reviews) | Not enough data | | **Proactive Assistance** | 6.0 (19 reviews) | Not enough data | #### User Rights/Roles | Feature | Meltwater | Talkwalker by Hootsuite | |---|---|---| | **Version Control** | 7.7 (305 reviews) | Not enough data | | **Team Collaboration** | 8.0 (327 reviews) | Not enough data | --- ## Categories **Shared Categories (2):** [Social Media Analytics Software](https://www.g2.com/categories/social-media-analytics), [Social Media Listening Tools](https://www.g2.com/categories/social-media-listening-tools) **Unique to Meltwater (8):** [Audience Intelligence Platforms ](https://www.g2.com/categories/audience-intelligence-platforms), [Social Media Suites](https://www.g2.com/categories/social-media-suites), [Social Media Management Tools](https://www.g2.com/categories/social-media-mgmt), [Answer Engine Optimization (AEO) Tools](https://www.g2.com/categories/answer-engine-optimization-aeo), [Influencer Marketing Platforms](https://www.g2.com/categories/influencer-marketing-platforms), [Media Monitoring Software](https://www.g2.com/categories/media-monitoring), [Media and Influencer Targeting Software](https://www.g2.com/categories/media-and-influencer-targeting), [PR Analytics Software](https://www.g2.com/categories/pr-analytics) --- ## Reviewer Demographics ### By Company Size | Segment | Meltwater | Talkwalker by Hootsuite | |---|---|---| | **Small-Business** | 41.3% | 37.1% | | **Mid-Market** | 38.0% | 36.3% | | **Enterprise** | 20.7% | 26.6% | ### By Industry #### Meltwater - **Marketing and Advertising:** 15.3% - **Public Relations and Communications:** 14.6% - **Non-Profit Organization Management:** 6.9% - **Higher Education:** 5.5% - **Information Technology and Services:** 3.1% - **Financial Services:** 2.4% - **Hospital & Health Care:** 2.3% - **Consumer Goods:** 2.1% - **Computer Software:** 1.9% - **Education Management:** 1.7% - **Other:** 44.2% #### Talkwalker by Hootsuite - **Public Relations and Communications:** 22.6% - **Marketing and Advertising:** 19.4% - **Market Research:** 7.3% - **Information Technology and Services:** 4.8% - **Management Consulting:** 4.8% - **Financial Services:** 3.2% - **Telecommunications:** 3.2% - **Computer Software:** 2.4% - **Insurance:** 2.4% - **Entertainment:** 1.6% - **Other:** 28.2% --- ## Alternatives ### Alternatives to Meltwater - [Semrush](https://www.g2.com/products/semrush/reviews) — 4.5/5 stars (3895 reviews) - [CisionOne](https://www.g2.com/products/cisionone/reviews) — 3.9/5 stars (1317 reviews) - [Muck Rack](https://www.g2.com/products/muck-rack/reviews) — 4.5/5 stars (434 reviews) - [Emplifi](https://www.g2.com/products/emplifi-emplifi/reviews) — 4.4/5 stars (382 reviews) - [Onclusive](https://www.g2.com/products/onclusive/reviews) — 4.3/5 stars (207 reviews) - [Hootsuite](https://www.g2.com/products/hootsuite/reviews) — 4.3/5 stars (7219 reviews) - [Sprout Social](https://www.g2.com/products/sprout-social/reviews) — 4.4/5 stars (6425 reviews) - [Sprinklr Social](https://www.g2.com/products/sprinklr-social/reviews) — 4.1/5 stars (1207 reviews) - [Brandwatch Social Media Management](https://www.g2.com/products/brandwatch-social-media-management/reviews) — 4.0/5 stars (983 reviews) - [Agorapulse](https://www.g2.com/products/agorapulse/reviews) — 4.5/5 stars (971 reviews) ### Alternatives to Talkwalker by Hootsuite - [Sprout Social](https://www.g2.com/products/sprout-social/reviews) — 4.4/5 stars (6425 reviews) - [Sprinklr Social](https://www.g2.com/products/sprinklr-social/reviews) — 4.1/5 stars (1207 reviews) - [Brandwatch Social Media Management](https://www.g2.com/products/brandwatch-social-media-management/reviews) — 4.0/5 stars (983 reviews) - [Brandwatch Consumer Intelligence](https://www.g2.com/products/brandwatch-consumer-intelligence/reviews) — 4.4/5 stars (722 reviews) - [Emplifi](https://www.g2.com/products/emplifi-emplifi/reviews) — 4.4/5 stars (382 reviews) - [Brand24](https://www.g2.com/products/brand24/reviews) — 4.6/5 stars (347 reviews) - [Quid](https://www.g2.com/products/quid-2023-10-05/reviews) — 4.3/5 stars (305 reviews) - [Synthesio](https://www.g2.com/products/synthesio/reviews) — 4.3/5 stars (152 reviews) - [Infegy Starscape](https://www.g2.com/products/infegy-starscape/reviews) — 4.5/5 stars (213 reviews) - [Sendible](https://www.g2.com/products/sendible/reviews) — 4.5/5 stars (904 reviews) --- ## Top Discussions ### Meltwater - Title: [How do I make Meltwater work for our organization?](https://www.g2.com/discussions/how-do-i-make-meltwater-work-for-our-organization) — 3 comments, 1 upvote > **Top comment:** "I find it helpful to make customized reporter/influencer lists (based on geography, issue, etc). Makes it easy to do rapid-response outreach." - Title: [How much does meltwater cost?](https://www.g2.com/discussions/how-much-does-meltwater-cost) — 2 comments > **Top comment:** "Depends on the exact tools within the platform you want to use and size of organization. We are a very small marketing team of a public library, so our cost..." - Title: [How soon will sysomos and meltwater fully be integrated?](https://www.g2.com/discussions/how-soon-will-sysomos-and-meltwater-fully-be-integrated) — 2 comments, 1 upvote > **Top comment:** "Hi Janay. Sorry I don't know the answer to that question. Hopefully a Meltwater rep or someone else can answer it. I suggest simply contacting Meltwater..." - Title: [How many influencers are on Klear?](https://www.g2.com/discussions/how-many-influencers-are-on-klear) — 1 comment, 1 upvote > **Top comment:** "Comment deleted by user." - Title: [Who uses meltwater?](https://www.g2.com/discussions/who-uses-meltwater) — 1 comment > **Top comment:** "Those who have anything to do with social media. " ### Talkwalker by Hootsuite - Title: [What is Talkwalker used for?](https://www.g2.com/discussions/talkwalker-what-is-talkwalker-used-for) — 1 comment > **Top comment:** "Social listening and digital reputation monitoring." --- **Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/meltwater-vs-talkwalker-by-hootsuite)