# Meltwater vs Sprinklr Social Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Sprinklr Social excels in user-friendliness, with many users highlighting its intuitive interface. One user mentioned, "It’s been very easy to use... I’ve still been able to navigate it independently with confidence."
- **Users say** Meltwater stands out for its robust analytics capabilities, particularly the Share of Voice feature, which helps in generating clear, executive-ready reports. A user noted, "I’ve especially valued the consistency of the data and how easily insights translate into clear reporting."
- **Reviewers mention** that Sprinklr Social offers highly customizable dashboards, which users appreciate for tracking brand sentiment and mentions. One user stated, "I like using Sprinklr Social for its reporting and dashboards, especially the listening module."
- **According to verified reviews** , Meltwater's customer support is frequently praised for its responsiveness and willingness to incorporate user feedback. A user remarked, "The support team are really responsive... I really like the fact that the Meltwater team take on board feedback for product improvements."
- **G2 reviewers report** that Sprinklr Social provides convenient features for managing social media posts, such as auto-importing natively published content and tagging it to campaigns, enhancing reporting capabilities. One user expressed, "I love how convenient it is to auto-import natively published social media posts."
- **Users say** that while Meltwater is effective for tracking mentions across the web, some find it less intuitive for scheduling posts compared to Sprinklr Social. A user mentioned, "It's really easy to schedule posts across multiple platforms and duplicate old posts - I use it every day," indicating a preference for Sprinklr's ease of use in this area.



| | Meltwater | Sprinklr Social | 
|---|---|---|
| **Star Rating** | 4.1 out of 5 | 4.1 out of 5 | 
| **Total Reviews** | 2,645 | 1,207 | 
| **Largest Market Segment** | Small-Business (41.2% of reviews) | Enterprise (48.7% of reviews) | 
| **Entry Level Price** | No pricing available | $2,800.00 1 User Per Year | 

---
## Top Pros & Cons

### Meltwater

Pros:
- Ease of Use (190 reviews)
- Features (156 reviews)

Cons:
- Improvement Needed (90 reviews)
- Learning Curve (63 reviews)

### Sprinklr Social

Pros:
- Ease of Use (95 reviews)
- Centralized Management (74 reviews)

Cons:
- Complex Usage (54 reviews)
- Learning Curve (48 reviews)

---
## Ratings Comparison
| Rating | Meltwater | Sprinklr Social | 
|---|---|---|
  | **Meets Requirements** | 7.9 (2164 reviews) | 8.1 (982 reviews) | 
  | **Ease of Use** | 7.9 (2267 reviews) | 7.5 (1011 reviews) | 
  | **Ease of Setup** | 7.9 (1233 reviews) | 7.0 (605 reviews) | 
  | **Ease of Admin** | 8.1 (933 reviews) | 7.3 (436 reviews) | 
  | **Quality of Support** | 8.6 (2089 reviews) | 7.7 (934 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.4 (939 reviews) | 8.0 (421 reviews) | 
  | **Product Direction (% positive)** | 8.0 (2142 reviews) | 7.9 (960 reviews) | 

---
## Pricing

### Meltwater

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

### Sprinklr Social

#### Entry-Level Pricing

Plan:  Essentials- Growth Package 

Price: $2,800.00 1 User Per Year

Description: The Standard Plan offers essential social media management 
features tailored for smaller teams, focusing on basic listening, 
publishing, engagement, and reporting. Powered by AI-driven 
capabilities, it enables teams to monitor online conversations, 
schedule and distribute content, manage audience interactions, 
and track performance efficiently. Designed for those handling 
fundamental social media operations, this plan helps streamline 
workflows and enhance strategy with simple yet effective tools. 
Ideal for businesses seeking a solid foundation in scalable, AIenhanced social media management

Key Features:
- Cross Module
- Social Publishing and Engagement 
- Social Listening 

[Browse all 2 editions](https://www.g2.com/products/sprinklr-social/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Social Media Analytics

| Product | Score | Reviews |
|---|---|---|
| **Meltwater** | 7.6/10 | 656 |
| **Sprinklr Social** | 7.1/10 | 565 |

#### Social Analytics

| Feature | Meltwater | Sprinklr Social | 
|---|---|---|
| **Competitor Analysis** | 7.8 (528 reviews) | 7.1 (364 reviews) | 
| **Follower Analysis** | 7.7 (513 reviews) | Feature Not Available | 
| **Post Performance** | 8.0 (519 reviews) | 8.2 (441 reviews) | 
| **Paid Campaign Tracking** | 6.8 (377 reviews) | Feature Not Available | 
| **Hashtag Analytics** | 7.5 (394 reviews) | 7.1 (223 reviews) | 
| **Sentiment Analysis** | 7.1 (428 reviews) | 7.1 (233 reviews) | 

#### Reports & Dashboards

| Feature | Meltwater | Sprinklr Social | 
|---|---|---|
| **Report Customizability** | 7.7 (549 reviews) | 8.1 (446 reviews) | 
| **Report Exporting** | 8.0 (567 reviews) | 8.0 (443 reviews) | 
| **Scalability** | 7.9 (483 reviews) | 8.2 (437 reviews) | 

#### Agentic AI - Social Media Analytics

| Feature | Meltwater | Sprinklr Social | 
|---|---|---|
| **Autonomous Task Execution** | Feature Not Available | 6.4 (39 reviews) | 
| **Cross-system Integration** | Feature Not Available | 6.5 (39 reviews) | 
| **Adaptive Learning** | Feature Not Available | 6.2 (38 reviews) | 
| **Proactive Assistance** | Feature Not Available | 6.0 (38 reviews) | 
| **Decision Making** | Feature Not Available | 6.5 (38 reviews) | 

### Social Media Management

| Product | Score | Reviews |
|---|---|---|
| **Meltwater** | 7.3/10 | 311 |
| **Sprinklr Social** | 7.3/10 | 705 |

#### Content & Collaboration

| Feature | Meltwater | Sprinklr Social | 
|---|---|---|
| **Content Calendar** | 8.1 (239 reviews) | 8.5 (346 reviews) | 
| **Content Library** | 7.4 (212 reviews) | 8.0 (332 reviews) | 
| **Shared Inbox** | 7.3 (202 reviews) | 7.6 (310 reviews) | 
| **Approval Workflows** | 7.5 (204 reviews) | 7.9 (335 reviews) | 
| **Users and Permissions** | 8.0 (229 reviews) | 7.9 (344 reviews) | 
| **Content Creation** | 7.6 (212 reviews) | 7.3 (237 reviews) | 

#### Social Management

| Feature | Meltwater | Sprinklr Social | 
|---|---|---|
| **Social Analytics** | 8.3 (286 reviews) | 8.2 (577 reviews) | 
| **Social Publishing** | 7.9 (273 reviews) | 8.6 (553 reviews) | 
| **Campaign Optimization** | 7.4 (238 reviews) | Feature Not Available | 
| **Social Engagement** | 7.9 (277 reviews) | 8.3 (580 reviews) | 
| **Social Ads** | 6.5 (209 reviews) | 7.3 (419 reviews) | 
| **Campaign Planning** | 7.1 (209 reviews) | 7.4 (243 reviews) | 
| **Hashtag Capabilites** | 7.3 (100 reviews) | 7.3 (202 reviews) | 

#### Agentic AI - Social Media Management

| Feature | Meltwater | Sprinklr Social | 
|---|---|---|
| **Autonomous Task Execution** | 5.8 (24 reviews) | 6.5 (57 reviews) | 
| **Multi-step Planning** | 6.0 (24 reviews) | 6.6 (55 reviews) | 
| **Cross-system Integration** | Feature Not Available | 6.6 (62 reviews) | 
| **Adaptive Learning** | Feature Not Available | 6.3 (55 reviews) | 
| **Natural Language Interaction** | Feature Not Available | 6.5 (55 reviews) | 
| **Proactive Assistance** | Feature Not Available | 6.4 (53 reviews) | 
| **Decision Making** | 6.2 (23 reviews) | 6.4 (52 reviews) | 

### Media Monitoring

| Product | Score | Reviews |
|---|---|---|
| **Meltwater** | 7.3/10 | 816 |
| **Sprinklr Social** | N/A | N/A |

#### Media Channels

| Feature | Meltwater | Sprinklr Social | 
|---|---|---|
| **Broadcast Media** | 7.3 (643 reviews) | Not enough data | 
| **Print Media** | 7.2 (664 reviews) | Not enough data | 
| **Online Media** | 8.5 (744 reviews) | Not enough data | 

#### Geographic Coverage

| Feature | Meltwater | Sprinklr Social | 
|---|---|---|
| **Local Media** | 7.8 (709 reviews) | Not enough data | 
| **National Media** | 8.3 (718 reviews) | Not enough data | 
| **International Media** | 7.6 (642 reviews) | Not enough data | 

#### Reporting

| Feature | Meltwater | Sprinklr Social | 
|---|---|---|
| **Keyword Targeting** | 8.2 (721 reviews) | Not enough data | 
| **Custom Feeds and Alerts** | 8.1 (703 reviews) | Not enough data | 
| **Custom Reports** | 7.9 (709 reviews) | Not enough data | 
| **Dashboards** | 8.0 (737 reviews) | Not enough data | 

#### Agentic AI - Media Monitoring

| Feature | Meltwater | Sprinklr Social | 
|---|---|---|
| **Autonomous Task Execution** | 6.3 (83 reviews) | Not enough data | 
| **Cross-system Integration** | 6.3 (82 reviews) | Not enough data | 
| **Adaptive Learning** | 6.2 (80 reviews) | Not enough data | 
| **Natural Language Interaction** | 6.3 (81 reviews) | Not enough data | 
| **Proactive Assistance** | Feature Not Available | Not enough data | 

#### Generative AI

| Feature | Meltwater | Sprinklr Social | 
|---|---|---|
| **AI Text Generation** | 6.6 (290 reviews) | Not enough data | 
| **AI Text Summarization** | 6.6 (283 reviews) | Not enough data | 

### Audience Intelligence Platforms

| Product | Score | Reviews |
|---|---|---|
| **Meltwater** | 7.7/10 | 52 |
| **Sprinklr Social** | N/A | N/A |

#### Audiences

| Feature | Meltwater | Sprinklr Social | 
|---|---|---|
| **Audience Insights** | 8.0 (46 reviews) | Not enough data | 
| **Influencer Identification** | 7.3 (44 reviews) | Not enough data | 
| **Buyer Personas** | 7.0 (42 reviews) | Not enough data | 
| **Segmentation** | 7.4 (42 reviews) | Not enough data | 

#### Data Analysis

| Feature | Meltwater | Sprinklr Social | 
|---|---|---|
| **Network Analysis** | 7.5 (42 reviews) | Not enough data | 
| **Dashboards** | 8.2 (47 reviews) | Not enough data | 
| **Visualizations** | 8.1 (43 reviews) | Not enough data | 
| **Advanced Filtering** | 7.9 (44 reviews) | Not enough data | 

#### Administration

| Feature | Meltwater | Sprinklr Social | 
|---|---|---|
| **Marketing Integrations** | Feature Not Available | Not enough data | 
| **Ad Integrations** | Feature Not Available | Not enough data | 
| **Data Exporting** | 7.9 (44 reviews) | Not enough data | 

#### Agentic AI - Audience Intelligence Platforms

| Feature | Meltwater | Sprinklr Social | 
|---|---|---|
| **Autonomous Task Execution** | Feature Not Available | Not enough data | 
| **Cross-system Integration** | Feature Not Available | Not enough data | 
| **Adaptive Learning** | Feature Not Available | Not enough data | 
| **Proactive Assistance** | Feature Not Available | Not enough data | 

### Review Management

| Product | Score | Reviews |
|---|---|---|
| **Meltwater** | N/A | N/A |
| **Sprinklr Social** | 7.7/10 | 65 |

#### Collection

| Feature | Meltwater | Sprinklr Social | 
|---|---|---|
| **Authentification** | Not enough data | Feature Not Available | 
| **Review Forms** | Not enough data | 7.4 (47 reviews) ✓ Verified | 
| **Personalization** | Not enough data | Feature Not Available | 
| **Engagement** | Not enough data | 8.4 (56 reviews) ✓ Verified | 
| **Community Q&A** | Not enough data | Feature Not Available | 

#### Agentic AI - Review Management

| Feature | Meltwater | Sprinklr Social | 
|---|---|---|
| **Adaptive Learning** | Not enough data | 7.2 (10 reviews) | 
| **Natural Language Interaction** | Not enough data | 7.3 (10 reviews) | 

#### Moderation

| Feature | Meltwater | Sprinklr Social | 
|---|---|---|
| **Reviewer Validation** | Not enough data | 7.8 (48 reviews) ✓ Verified | 
| **Response Types** | Not enough data | Feature Not Available | 
| **Legal Agreements** | Not enough data | 8.2 (46 reviews) ✓ Verified | 

#### Use Cases

| Feature | Meltwater | Sprinklr Social | 
|---|---|---|
| **E-commerce** | Not enough data | 7.5 (46 reviews) ✓ Verified | 
| **Retail** | Not enough data | 7.6 (45 reviews) ✓ Verified | 
| **Customer Service** | Not enough data | 8.1 (52 reviews) ✓ Verified | 

#### Administration

| Feature | Meltwater | Sprinklr Social | 
|---|---|---|
| **Incentives** | Not enough data | Feature Not Available | 
| **Syndication** | Not enough data | Feature Not Available | 
| **Insights** | Not enough data | 8.2 (55 reviews) ✓ Verified | 
| **Content** | Not enough data | 8.3 (54 reviews) ✓ Verified | 
| **Sampling** | Not enough data | 7.3 (45 reviews) ✓ Verified | 

#### Display Options

| Feature | Meltwater | Sprinklr Social | 
|---|---|---|
| **Badges** | Not enough data | 7.1 (44 reviews) ✓ Verified | 
| **Widgets** | Not enough data | Feature Not Available | 
| **Integration & APIs** | Not enough data | 7.2 (52 reviews) ✓ Verified | 
| **Marketing** | Not enough data | Feature Not Available | 

#### Generative AI

| Feature | Meltwater | Sprinklr Social | 
|---|---|---|
| **AI Text Generation** | Not enough data | Feature Not Available | 

### Employee Advocacy

| Product | Score | Reviews |
|---|---|---|
| **Meltwater** | N/A | N/A |
| **Sprinklr Social** | 7.2/10 | 31 |

#### Content Sharing

| Feature | Meltwater | Sprinklr Social | 
|---|---|---|
| **Social sharing** | Not enough data | 7.4 (30 reviews) | 
| **Content scheduling** | Not enough data | 7.9 (30 reviews) | 
| **Content optimization** | Not enough data | 7.5 (29 reviews) | 
| **Content templates** | Not enough data | Feature Not Available | 
| **AI Content Generation** | Not enough data | Not enough data | 
| **Content Settings** | Not enough data | Not enough data | 

#### Content Dashboard

| Feature | Meltwater | Sprinklr Social | 
|---|---|---|
| **Company news** | Not enough data | Feature Not Available | 
| **Coworker content** | Not enough data | Feature Not Available | 
| **Brand content sharing** | Not enough data | Feature Not Available | 

#### Analytics

| Feature | Meltwater | Sprinklr Social | 
|---|---|---|
| **Engagement tracking** | Not enough data | 7.8 (29 reviews) | 
| **KPI Tracking** | Not enough data | Feature Not Available | 
| **Trends** | Not enough data | 6.9 (28 reviews) | 
| **Gamification** | Not enough data | Feature Not Available | 

#### Platform

| Feature | Meltwater | Sprinklr Social | 
|---|---|---|
| **Integrations** | Not enough data | 6.6 (27 reviews) | 
| **Mobile** | Not enough data | 6.3 (29 reviews) | 
| **Adoption Insight** | Not enough data | 7.3 (28 reviews) | 
| **Auto-translation & multiple language management** | Not enough data | 7.2 (27 reviews) | 

#### Agentic AI - Employee Advocacy

| Feature | Meltwater | Sprinklr Social | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.3 (5 reviews) | 
| **Cross-system Integration** | Not enough data | 7.0 (5 reviews) | 
| **Proactive Assistance** | Not enough data | 7.7 (5 reviews) | 

### Social Media Listening Tools

| Product | Score | Reviews |
|---|---|---|
| **Meltwater** | 7.5/10 | 966 |
| **Sprinklr Social** | 7.4/10 | 490 |

#### Monitoring & Listening

| Feature | Meltwater | Sprinklr Social | 
|---|---|---|
| **Social Measurement** | 8.1 (815 reviews) | 8.2 (406 reviews) | 
| **Influencer Identification** | 7.3 (707 reviews) | 7.0 (334 reviews) | 
| **Brand Monitoring** | 8.2 (542 reviews) | 8.3 (158 reviews) | 
| **Keyword Tracking** | 8.3 (531 reviews) | 8.2 (159 reviews) | 
| **Trend Analysis** | 7.8 (498 reviews) | 7.5 (156 reviews) | 
| **Competitor Analysis** | 7.9 (484 reviews) | 7.5 (147 reviews) | 

#### Agentic AI - Social Media Listening Tools

| Feature | Meltwater | Sprinklr Social | 
|---|---|---|
| **Autonomous Task Execution** | 6.6 (85 reviews) | 6.9 (30 reviews) | 
| **Cross-system Integration** | 6.6 (88 reviews) | 6.7 (30 reviews) | 
| **Adaptive Learning** | 6.2 (82 reviews) | 6.7 (30 reviews) | 
| **Proactive Assistance** | Feature Not Available | 6.7 (32 reviews) | 
| **Decision Making** | Feature Not Available | 7.2 (32 reviews) | 

#### Data Management & Analysis

| Feature | Meltwater | Sprinklr Social | 
|---|---|---|
| **Sentiment Analysis** | 6.9 (787 reviews) | 7.1 (365 reviews) | 
| **Social Reporting** | 8.0 (807 reviews) | 8.3 (406 reviews) | 
| **Alerts and Notifications** | 8.1 (489 reviews) | 7.9 (158 reviews) | 
| **Advanced Data Filtering** | 7.8 (479 reviews) | 7.7 (149 reviews) | 

### Social Commerce Platforms

| Product | Score | Reviews |
|---|---|---|
| **Meltwater** | N/A | N/A |
| **Sprinklr Social** | 7.6/10 | 59 |

#### Content

| Feature | Meltwater | Sprinklr Social | 
|---|---|---|
| **Types** | Not enough data | 8.0 (57 reviews) | 
| **Migration** | Not enough data | 7.7 (55 reviews) | 
| **Publishing** | Not enough data | 8.2 (56 reviews) | 
| **UGC** | Not enough data | 7.5 (54 reviews) | 

#### Engagement

| Feature | Meltwater | Sprinklr Social | 
|---|---|---|
| **Live Streaming** | Not enough data | 6.9 (53 reviews) | 
| **Omnichannel** | Not enough data | 7.2 (52 reviews) | 
| **Personalization** | Not enough data | 7.9 (53 reviews) | 
| **Conversational Commerce** | Not enough data | 7.1 (50 reviews) | 
| **Moderation** | Not enough data | 7.8 (52 reviews) | 

#### Social Shopping

| Feature | Meltwater | Sprinklr Social | 
|---|---|---|
| **Promotions** | Not enough data | Feature Not Available | 
| **Shoppable Media** | Not enough data | 6.9 (50 reviews) | 
| **AR/VR** | Not enough data | Feature Not Available | 
| **Social Store** | Not enough data | 7.3 (51 reviews) | 

#### Analytics

| Feature | Meltwater | Sprinklr Social | 
|---|---|---|
| **Product Insights** | Not enough data | Feature Not Available | 
| **Social Listening** | Not enough data | 8.3 (53 reviews) | 
| **Campaigns** | Not enough data | 7.9 (51 reviews) | 

### Influencer Marketing Platforms

| Product | Score | Reviews |
|---|---|---|
| **Meltwater** | 7.2/10 | 222 |
| **Sprinklr Social** | N/A | N/A |

#### Influencer Marketing

| Feature | Meltwater | Sprinklr Social | 
|---|---|---|
| **Influencer Recruitment** | 7.8 (206 reviews) | Not enough data | 
| **Influencer Scoring** | 7.8 (206 reviews) | Not enough data | 
| **Audience Analysis** | 8.0 (211 reviews) | Not enough data | 
| **Influencer Segmentation** | 7.7 (199 reviews) | Not enough data | 
| **Influencer Collaboration** | 7.4 (197 reviews) | Not enough data | 
| **User-Generated Content (UGC) Management** | 6.9 (162 reviews) | Not enough data | 
| **Content Approval** | 7.4 (170 reviews) | Not enough data | 
| **Campaign Analytics** | 8.0 (199 reviews) | Not enough data | 
| **Reporting and Dashboards** | 7.9 (200 reviews) | Not enough data | 
| **Data Importing and Exporting Tools** | 7.7 (185 reviews) | Not enough data | 
| **Influencer Whitelisting** | Feature Not Available | Not enough data | 
| **Influencer Compensation** | 6.7 (148 reviews) | Not enough data | 
| **Social Commerce** | 6.7 (135 reviews) | Not enough data | 
| **E-Commerce Integration** | 6.3 (115 reviews) | Not enough data | 

#### Agentic AI - Influencer Marketing Platforms

| Feature | Meltwater | Sprinklr Social | 
|---|---|---|
| **Autonomous Task Execution** | Feature Not Available | Not enough data | 
| **Multi-step Planning** | Feature Not Available | Not enough data | 
| **Cross-system Integration** | 5.5 (7 reviews) | Not enough data | 
| **Adaptive Learning** | Feature Not Available | Not enough data | 
| **Proactive Assistance** | 6.0 (7 reviews) | Not enough data | 
| **Decision Making** | Feature Not Available | Not enough data | 

### Social Customer Service

| Product | Score | Reviews |
|---|---|---|
| **Meltwater** | N/A | N/A |
| **Sprinklr Social** | 7.7/10 | 349 |

#### Generative AI

| Feature | Meltwater | Sprinklr Social | 
|---|---|---|
| **AI Text Generation** | Not enough data | 6.9 (133 reviews) | 
| **AI Text Summarization** | Not enough data | Feature Not Available | 

#### Process

| Feature | Meltwater | Sprinklr Social | 
|---|---|---|
| **Mentions** | Not enough data | 8.2 (266 reviews) | 
| **Tickets** | Not enough data | 7.7 (243 reviews) | 
| **Macros** | Not enough data | 8.2 (249 reviews) | 

#### Channels

| Feature | Meltwater | Sprinklr Social | 
|---|---|---|
| **Email** | Not enough data | 7.5 (197 reviews) | 
| **Social** | Not enough data | 8.7 (280 reviews) | 
| **Live Chat** | Not enough data | 7.5 (190 reviews) | 
| **Phone** | Not enough data | 6.8 (177 reviews) | 
| **Text** | Not enough data | 7.3 (185 reviews) | 

#### Insight

| Feature | Meltwater | Sprinklr Social | 
|---|---|---|
| **Surveys** | Not enough data | 7.6 (199 reviews) | 
| **Reporting** | Not enough data | 8.4 (276 reviews) | 
| **Visitor Activity** | Not enough data | 7.9 (223 reviews) | 
| **Help Desk** | Not enough data | 7.7 (233 reviews) | 

### PR Analytics

| Product | Score | Reviews |
|---|---|---|
| **Meltwater** | 6.7/10 | 159 |
| **Sprinklr Social** | N/A | N/A |

#### Generative AI

| Feature | Meltwater | Sprinklr Social | 
|---|---|---|
| **AI Text Generation** | 6.6 (155 reviews) | Not enough data | 
| **AI Text Summarization** | 6.7 (154 reviews) | Not enough data | 

### Answer Engine Optimization (AEO)

| Product | Score | Reviews |
|---|---|---|
| **Meltwater** | N/A | N/A |
| **Sprinklr Social** | N/A | N/A |

#### AI Visibility & Tracking

| Feature | Meltwater | Sprinklr Social | 
|---|---|---|
| **AI Mention Tracking** | Not enough data | Not enough data | 
| **AI Search Ranking Insights** | Not enough data | Not enough data | 

#### Sentiment & Brand Analysis

| Feature | Meltwater | Sprinklr Social | 
|---|---|---|
| **AI Sentiment Monitoring** | Not enough data | Not enough data | 
| **AI Hallucination Detection** | Not enough data | Not enough data | 

#### Competitive Benchmarking

| Feature | Meltwater | Sprinklr Social | 
|---|---|---|
| **Industry AI Sentiment Benchmarking** | Not enough data | Not enough data | 
| **Competitor AI Presence Comparison** | Not enough data | Not enough data | 

#### AI Content Optimization

| Feature | Meltwater | Sprinklr Social | 
|---|---|---|
| **Semantic Optimization for AI Models** | Not enough data | Not enough data | 
| **AI-Driven Content Recommendations** | Not enough data | Not enough data | 

#### Reporting & Alerts

| Feature | Meltwater | Sprinklr Social | 
|---|---|---|
| **Real-Time AI Mention Alerts** | Not enough data | Not enough data | 
| **AI Visibility Reporting** | Not enough data | Not enough data | 

### Conversational Commerce Platforms

| Product | Score | Reviews |
|---|---|---|
| **Meltwater** | N/A | N/A |
| **Sprinklr Social** | N/A | N/A |

#### Conversational AI - Conversational Commerce Platforms

| Feature | Meltwater | Sprinklr Social | 
|---|---|---|
| **AI chatbots** | Not enough data | Not enough data | 
| **Messaging and Notifications** | Not enough data | Not enough data | 
| **AI agents ** | Not enough data | Not enough data | 
| **Voice assistants** | Not enough data | Not enough data | 
| **Communication apps** | Not enough data | Not enough data | 

#### Platform integration - Conversational Commerce Platforms

| Feature | Meltwater | Sprinklr Social | 
|---|---|---|
| **Ecommerce stores** | Not enough data | Not enough data | 
| **Sales channels** | Not enough data | Not enough data | 
| **Payment Platform** | Not enough data | Not enough data | 
| **Internal tools** | Not enough data | Not enough data | 

#### Analytics and Reporting - Conversational Commerce Platforms

| Feature | Meltwater | Sprinklr Social | 
|---|---|---|
| **Conversational analytics** | Not enough data | Not enough data | 
| **Advance reporting** | Not enough data | Not enough data | 

### SAP Store

| Product | Score | Reviews |
|---|---|---|
| **Meltwater** | N/A | N/A |
| **Sprinklr Social** | N/A | N/A |

#### Agentic AI - SAP Store

| Feature | Meltwater | Sprinklr Social | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Media and Influencer Targeting

| Product | Score | Reviews |
|---|---|---|
| **Meltwater** | 7.4/10 | 529 |
| **Sprinklr Social** | N/A | N/A |

#### Database

| Feature | Meltwater | Sprinklr Social | 
|---|---|---|
| **Media Database** | 7.9 (490 reviews) | Not enough data | 
| **Contact/Campaign Management** | 7.9 (415 reviews) | Not enough data | 
| **Newsroom** | 8.0 (389 reviews) | Not enough data | 

#### Outreach

| Feature | Meltwater | Sprinklr Social | 
|---|---|---|
| **Media Distribution** | 8.1 (433 reviews) | Not enough data | 
| **PR Planner** | 7.5 (146 reviews) | Not enough data | 
| **Social Media Services** | 7.7 (349 reviews) | Not enough data | 

#### Reporting

| Feature | Meltwater | Sprinklr Social | 
|---|---|---|
| **Monitoring** | 8.5 (485 reviews) | Not enough data | 
| **Response Desk** | 8.3 (361 reviews) | Not enough data | 
| **Impact Measurement** | 8.1 (413 reviews) | Not enough data | 

#### Agentic AI - Media and Influencer Targeting

| Feature | Meltwater | Sprinklr Social | 
|---|---|---|
| **Autonomous Task Execution** | 5.8 (20 reviews) | Not enough data | 
| **Cross-system Integration** | 6.0 (19 reviews) | Not enough data | 
| **Adaptive Learning** | 6.0 (19 reviews) | Not enough data | 
| **Natural Language Interaction** | 6.0 (19 reviews) | Not enough data | 
| **Proactive Assistance** | 6.0 (19 reviews) | Not enough data | 

#### User Rights/Roles

| Feature | Meltwater | Sprinklr Social | 
|---|---|---|
| **Version Control** | 7.7 (305 reviews) | Not enough data | 
| **Team Collaboration** | 8.0 (326 reviews) | Not enough data | 

### Brand Advocacy

| Product | Score | Reviews |
|---|---|---|
| **Meltwater** | N/A | N/A |
| **Sprinklr Social** | N/A | N/A |

#### Discovery

| Feature | Meltwater | Sprinklr Social | 
|---|---|---|
| **Referral Program** | Not enough data | Not enough data | 
| **Incentives** | Not enough data | Not enough data | 
| **3rd-Party Trends** | Not enough data | Not enough data | 

#### Insight

| Feature | Meltwater | Sprinklr Social | 
|---|---|---|
| **Monitoring** | Not enough data | Not enough data | 
| **Adoption Insight** | Not enough data | Not enough data | 
| **Engagement Analysis** | Not enough data | Not enough data | 

#### Mobile

| Feature | Meltwater | Sprinklr Social | 
|---|---|---|
| **Mobile Optimization** | Not enough data | Not enough data | 

#### Platform

| Feature | Meltwater | Sprinklr Social | 
|---|---|---|
| **Multichannel Sharing** | Not enough data | Not enough data | 
| **Forum** | Not enough data | Not enough data | 
| **Integration** | Not enough data | Not enough data | 
| **Content Distribution** | Not enough data | Not enough data | 

### AI Customer Support Agents

| Product | Score | Reviews |
|---|---|---|
| **Meltwater** | N/A | N/A |
| **Sprinklr Social** | N/A | N/A |

#### Customer Query Resolution - AI Customer Support Agents

| Feature | Meltwater | Sprinklr Social | 
|---|---|---|
| **Automated Ticket Resolution** | Not enough data | Not enough data | 
| **Contextual Response Generation** | Not enough data | Not enough data | 
| **Sentiment Analysis** | Not enough data | Not enough data | 
| **Knowledge Base Utilization** | Not enough data | Not enough data | 
| **Multilingual Support** | Not enough data | Not enough data | 

#### Customer Interaction Automation - AI Customer Support Agents

| Feature | Meltwater | Sprinklr Social | 
|---|---|---|
| **Proactive Customer Outreach** | Not enough data | Not enough data | 
| **Feedback Collection** | Not enough data | Not enough data | 
| **Escalation Handling** | Not enough data | Not enough data | 
| **Workflow Optimization** | Not enough data | Not enough data | 

#### Automation

| Feature | Meltwater | Sprinklr Social | 
|---|---|---|
| **Customer Interaction Automation** | Not enough data | Not enough data | 
| **Feedback Collection** | Not enough data | Not enough data | 
| **Document Processing** | Not enough data | Not enough data | 

#### Autonomy

| Feature | Meltwater | Sprinklr Social | 
|---|---|---|
| **Independent Decision Making** | Not enough data | Not enough data | 
| **Adaptive Responses** | Not enough data | Not enough data | 
| **Task Execution** | Not enough data | Not enough data | 
| **Problem Solving** | Not enough data | Not enough data | 

### AI Agents

| Product | Score | Reviews |
|---|---|---|
| **Meltwater** | N/A | N/A |
| **Sprinklr Social** | N/A | N/A |

#### Agentic AI - AI Agents

| Feature | Meltwater | Sprinklr Social | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (4):** [Social Media Analytics Software](https://www.g2.com/categories/social-media-analytics), [Social Media Suites](https://www.g2.com/categories/social-media-suites), [Social Media Management Tools](https://www.g2.com/categories/social-media-mgmt), [Social Media Listening Tools](https://www.g2.com/categories/social-media-listening-tools)

**Unique to Meltwater (6):** [Audience Intelligence Platforms ](https://www.g2.com/categories/audience-intelligence-platforms), [Answer Engine Optimization (AEO) Tools](https://www.g2.com/categories/answer-engine-optimization-aeo), [Influencer Marketing Platforms](https://www.g2.com/categories/influencer-marketing-platforms), [Media Monitoring Software](https://www.g2.com/categories/media-monitoring), [Media and Influencer Targeting Software](https://www.g2.com/categories/media-and-influencer-targeting), [PR Analytics Software](https://www.g2.com/categories/pr-analytics)

**Unique to Sprinklr Social (7):** [Conversational Commerce Platforms](https://www.g2.com/categories/conversational-commerce-platforms), [Social Commerce Platforms](https://www.g2.com/categories/social-commerce-platforms), [SAP Store Software](https://www.g2.com/categories/sap-store), [Employee Advocacy Software](https://www.g2.com/categories/employee-advocacy), [Social Customer Service Software](https://www.g2.com/categories/social-customer-service), [Review Management Software](https://www.g2.com/categories/review-management-software), [AI Customer Support Agents Software](https://www.g2.com/categories/ai-customer-support-agents)


---
## Reviewer Demographics

### By Company Size

| Segment | Meltwater | Sprinklr Social | 
|---|---|---|
| **Small-Business** | 41.2% | 22.3% | 
| **Mid-Market** | 38.0% | 29.0% | 
| **Enterprise** | 20.8% | 48.7% | 

### By Industry

#### Meltwater

- **Marketing and Advertising:** 15.3%
- **Public Relations and Communications:** 14.6%
- **Non-Profit Organization Management:** 6.9%
- **Higher Education:** 5.5%
- **Information Technology and Services:** 3.1%
- **Financial Services:** 2.4%
- **Hospital & Health Care:** 2.3%
- **Consumer Goods:** 2.2%
- **Computer Software:** 2.0%
- **Education Management:** 1.7%
- **Other:** 44.2%

#### Sprinklr Social

- **Marketing and Advertising:** 14.6%
- **Information Technology and Services:** 6.1%
- **Retail:** 4.7%
- **Financial Services:** 4.4%
- **Consumer Services:** 4.3%
- **Computer Software:** 3.9%
- **Consumer Goods:** 3.9%
- **Entertainment:** 3.6%
- **Hospital & Health Care:** 3.3%
- **Automotive:** 2.6%
- **Other:** 48.7%

---
## Alternatives

### Alternatives to Meltwater

- [Semrush](https://www.g2.com/products/semrush/reviews) — 4.5/5 stars (3382 reviews)
- [CisionOne](https://www.g2.com/products/cisionone/reviews) — 3.9/5 stars (1317 reviews)
- [Muck Rack](https://www.g2.com/products/muck-rack/reviews) — 4.5/5 stars (419 reviews)
- [Emplifi](https://www.g2.com/products/emplifi-emplifi/reviews) — 4.4/5 stars (382 reviews)
- [Onclusive](https://www.g2.com/products/onclusive/reviews) — 4.3/5 stars (208 reviews)
- [Hootsuite](https://www.g2.com/products/hootsuite/reviews) — 4.3/5 stars (7166 reviews)
- [Sprout Social](https://www.g2.com/products/sprout-social/reviews) — 4.4/5 stars (6418 reviews)
- [Brandwatch Social Media Management](https://www.g2.com/products/brandwatch-social-media-management/reviews) — 4.0/5 stars (983 reviews)
- [Agorapulse](https://www.g2.com/products/agorapulse/reviews) — 4.5/5 stars (971 reviews)
- [Brandwatch Consumer Intelligence](https://www.g2.com/products/brandwatch-consumer-intelligence/reviews) — 4.4/5 stars (726 reviews)

### Alternatives to Sprinklr Social

- [Emplifi](https://www.g2.com/products/emplifi-emplifi/reviews) — 4.4/5 stars (382 reviews)
- [Sprout Social](https://www.g2.com/products/sprout-social/reviews) — 4.4/5 stars (6418 reviews)
- [Hootsuite](https://www.g2.com/products/hootsuite/reviews) — 4.3/5 stars (7166 reviews)
- [Brandwatch Social Media Management](https://www.g2.com/products/brandwatch-social-media-management/reviews) — 4.0/5 stars (983 reviews)
- [Agorapulse](https://www.g2.com/products/agorapulse/reviews) — 4.5/5 stars (971 reviews)
- [Sendible](https://www.g2.com/products/sendible/reviews) — 4.5/5 stars (904 reviews)
- [Oktopost](https://www.g2.com/products/oktopost/reviews) — 4.4/5 stars (185 reviews)
- [Zoho Social](https://www.g2.com/products/zoho-social/reviews) — 4.6/5 stars (2913 reviews)
- [Dash Social](https://www.g2.com/products/dash-social/reviews) — 4.7/5 stars (395 reviews)
- [Quid](https://www.g2.com/products/quid-2023-10-05/reviews) — 4.3/5 stars (305 reviews)

---
## Top Discussions

### Meltwater

- Title: [How do I make Meltwater work for our organization?](https://www.g2.com/discussions/how-do-i-make-meltwater-work-for-our-organization) — 3 comments, 1 upvote
  > **Top comment:** "I find it helpful to make customized reporter/influencer lists (based on geography, issue, etc). Makes it easy to do rapid-response outreach."
- Title: [How much does meltwater cost?](https://www.g2.com/discussions/how-much-does-meltwater-cost) — 2 comments
  > **Top comment:** "Depends on the exact tools within the platform you want to use and size of organization.  We are a very small marketing team of a public library, so our cost..."
- Title: [How soon will sysomos and meltwater fully be integrated?](https://www.g2.com/discussions/how-soon-will-sysomos-and-meltwater-fully-be-integrated) — 2 comments, 1 upvote
  > **Top comment:** "Hi Janay. Sorry I don't know the answer to that question. Hopefully a Meltwater rep or someone else can answer it. I suggest simply contacting Meltwater..."
- Title: [How many influencers are on Klear?](https://www.g2.com/discussions/how-many-influencers-are-on-klear) — 1 comment, 1 upvote
  > **Top comment:** "Comment deleted by user."
- Title: [Who uses meltwater?](https://www.g2.com/discussions/who-uses-meltwater) — 1 comment
  > **Top comment:** "Those who have anything to do with social media. "

### Sprinklr Social

- Title: [What is the best way to find hashtags that are getting traffic.](https://www.g2.com/discussions/34161-what-is-the-best-way-to-find-hashtags-that-are-getting-traffic) — 1 comment, 1 upvote
  > **Top comment:** "semrush.com is Great!

You pay for what ya get if ya get me"
- Title: [Can I use this for my personal accounts?](https://www.g2.com/discussions/33990-can-i-use-this-for-my-personal-accounts) — 1 comment, 1 upvote
  > **Top comment:** "Hello everyone , here’s your  opportunity for you to achieve your dreams of being a multi million dollar rich through trading , I once loss all I got through..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/meltwater-vs-sprinklr-social)