Compare Meltwater and Simplified 
Featured Products
At a Glance
Market Segments
Small-Business (41.7% of reviews)
Small-Business (94.4% of reviews)
Entry-Level Pricing
No pricing available
Starting at $29.00 1 Seat Per Month
Meltwater
Star Rating
(2,506)4.1 out of 5
Market Segments
Small-Business (41.7% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about MeltwaterSimplified
Star Rating
(5,006)4.6 out of 5
Market Segments
Small-Business (94.4% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $29.00 1 Seat Per Month
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Meltwater excels in providing a comprehensive media intelligence system, offering robust social media listening and monitoring capabilities. Users appreciate its global coverage, which helps them gain a broad perspective on brand performance.
- Users say that Simplified stands out for its user-friendly interface and efficient content creation tools. Many find that it significantly speeds up their workflow, particularly with features like the video generator that brings ideas to life in an engaging format.
- Reviewers mention that Meltwater's customizable dashboard and automated analytics are highly valued, making it easier for users to track performance and generate reports. However, some users note that the initial setup can be complex, requiring a bit of time to get everything configured properly.
- According to verified reviews, Simplified shines in ease of use and setup, with many users highlighting how quickly they can start creating content. The platform's tools for social media planning and design are particularly praised for their accessibility and effectiveness.
- G2 reviewers indicate that while Meltwater has a strong support system, with responsive customer service, Simplified users often feel that they have a better overall partnership experience, citing the platform's consistent updates and improvements as a key benefit.
- Users report that Meltwater's analytics capabilities, especially in social media metrics, are robust, but some find that Simplified offers more intuitive features for content performance tracking, making it easier to analyze engagement and optimize campaigns.
Pricing
Entry-Level Pricing
Meltwater
No pricing availableSimplified
Simplified One
Starting at $29.00
1 Seat Per Month
Best for freelancers, solo creators
- 7 Social Media Accounts, 1 User
- 1 Brand Style & Voice
- 100K AI words
Free Trial
Meltwater
No trial information availableSimplified
Free Trial is available
Ratings
Meets Requirements
7.9
2,143
9.0
723
Ease of Use
7.8
2,177
8.9
1,145
Ease of Setup
7.8
1,155
8.7
587
Ease of Admin
8.1
930
9.1
210
Quality of Support
8.6
2,068
8.9
555
Has the product been a good partner in doing business?
8.4
936
9.1
200
Product Direction (% positive)
8.0
2,126
9.0
665
Features by Category
Social Analytics
7.8
525
8.7(won by 0.9)
5
7.7
513
8.0(won by 0.3)
5
8.0
518
9.3(won by 1.3)
5
6.8
376
8.3(won by 1.5)
5
Feature Not Available
8.0(won by default)
5
7.5
394
8.7(won by 1.2)
5
7.1
425
8.7(won by 1.6)
5
Reports & Dashboards
7.7
544
9.0(won by 1.3)
5
8.0
565
8.7(won by 0.7)
5
7.9
481
8.0(won by 0.1)
5
Feature Not Available
Not enough data
Agentic AI - Social Media Analytics
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Core Conversational Capabilities - AI Chatbots
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data
Not enough data
Not enough data
Not enough data
Not enough data
Interaction
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Task & Flow Management - AI Chatbots
Not enough data
Not enough data
Not enough data
Not enough data
Learning
Not enough data
Not enough data
Not enough data
Not enough data
Deployment & Embedding - AI Chatbots
Not enough data
Not enough data
Not enough data
Not enough data
Content Generation
Not enough data
Not enough data
Not enough data
Not enough data
Admin & Configuration - AI Chatbots
Not enough data
Not enough data
System
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - AI Chatbots
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Monitoring & Improvement - AI Chatbots
Not enough data
Not enough data
Reliability & Safety - AI Chatbots
Not enough data
Not enough data
Template Creation
Not enough data
9.0
116
Not enough data
8.7
110
Not enough data
8.9
117
Not enough data
8.8
108
Design & Editing
Not enough data
8.8
107
Not enough data
8.6
108
Not enough data
8.7
100
Ad Management
Not enough data
8.7
96
Not enough data
8.8
104
Not enough data
8.8
85
Analytics
Not enough data
8.7
59
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Grammar
Not enough data
8.9
366
Not enough data
8.8
356
Not enough data
9.0
391
Formatting
Not enough data
8.9
286
Not enough data
8.9
318
Not enough data
8.6
248
Content
Not enough data
9.0
337
Not enough data
9.1
393
Not enough data
8.9
277
Product Type
Not enough data
9.0
275
Not enough data
8.7
211
Generative AI
Not enough data
8.2
29
Not enough data
8.5
29
Platform Basics
Not enough data
9.7
6
Not enough data
9.2
6
Not enough data
9.2
6
Platform Content
Not enough data
9.2
6
Not enough data
9.4
6
Not enough data
8.9
6
Not enough data
9.4
6
Platform Additional Functionality
Not enough data
9.4
6
Not enough data
8.9
6
Not enough data
9.7
6
Generative AI
Not enough data
9.2
6
Not enough data
8.9
6
Not enough data
9.2
6
Not enough data
9.7
6
Not enough data
9.2
6
Not enough data
9.2
6
Not enough data
8.9
6
Content & Collaboration
8.1
238
8.8
137
7.4
211
8.7
157
7.3
202
8.2
57
7.5
203
8.7
113
8.0
228
8.7
119
7.6
212
9.0
185
Social Management
8.3
280
8.7
127
7.8
267
9.0
155
7.4
237
Feature Not Available
7.9
275
8.7
141
6.5
208
8.7
135
7.1
208
8.8
121
7.3
100
8.2
14
Agentic AI - Social Media Management
5.8
24
9.0
5
6.0
24
8.3
5
Feature Not Available
8.7
5
Feature Not Available
8.7
5
Feature Not Available
9.0
5
Feature Not Available
9.0
5
6.2
23
8.3
5
Media Channels
7.3
636
Not enough data
7.2
658
Not enough data
8.5
733
Not enough data
Geographic Coverage
7.8
704
Not enough data
8.2
713
Not enough data
7.6
637
Not enough data
Reporting
8.2
709
Not enough data
8.1
697
Not enough data
7.8
692
Not enough data
7.9
716
Not enough data
Agentic AI - Media Monitoring
6.3
83
Not enough data
6.3
81
Not enough data
6.2
80
Not enough data
6.3
81
Not enough data
Feature Not Available
Not enough data
Generative AI
6.5
288
Not enough data
6.6
283
Not enough data
Voice
Not enough data
Not enough data
Not enough data
Not enough data
Transcription
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Editing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Transcription
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Audiences
8.0
46
Not enough data
7.3
44
Not enough data
7.0
42
Not enough data
7.4
42
Not enough data
Data Analysis
7.5
42
Not enough data
8.1
45
Not enough data
8.1
43
Not enough data
7.9
43
Not enough data
Administration
Feature Not Available
Not enough data
Feature Not Available
Not enough data
7.9
43
Not enough data
Agentic AI - Audience Intelligence Platforms
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Responses
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Monitoring & Listening
8.1
803
Not enough data
7.3
704
Not enough data
8.2
517
Not enough data
8.3
522
Not enough data
7.8
488
Not enough data
7.8
477
Not enough data
Agentic AI - Social Media Listening Tools
6.5
83
Not enough data
6.4
84
Not enough data
6.2
82
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Data Management & Analysis
6.9
779
Not enough data
7.9
788
Not enough data
8.0
481
Not enough data
7.8
464
Not enough data
Editing
Not enough data
8.6
49
Not enough data
9.1
49
Not enough data
9.1
55
Not enough data
9.1
50
Not enough data
9.0
50
Not enough data
8.8
52
Not enough data
9.1
55
Platform
Not enough data
9.0
51
Not enough data
8.9
50
Not enough data
9.0
50
Generative AI
Not enough data
7.5
8
Not enough data
7.7
8
Agentic AI - Video Editing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Audio
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Video
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Image
Not enough data
Not enough data
Not enough data
Not enough data
Text
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Influencer Marketing
7.8
203
Not enough data
7.8
205
Not enough data
8.0
209
Not enough data
7.7
199
Not enough data
7.4
196
Not enough data
6.9
162
Not enough data
7.4
170
Not enough data
8.0
199
Not enough data
7.9
200
Not enough data
7.7
185
Not enough data
Feature Not Available
Not enough data
6.7
148
Not enough data
6.7
134
Not enough data
6.3
115
Not enough data
Agentic AI - Influencer Marketing Platforms
Feature Not Available
Not enough data
Feature Not Available
Not enough data
5.5
7
Not enough data
Feature Not Available
Not enough data
6.0
7
Not enough data
Feature Not Available
Not enough data
Image Generation
Not enough data
7.8
12
Not enough data
7.6
12
Not enough data
7.4
12
Not enough data
7.1
12
Not enough data
8.1
12
Advanced Functionality
Not enough data
7.7
11
Not enough data
6.7
11
Not enough data
7.1
11
Not enough data
8.0
11
Model
Not enough data
7.4
11
Not enough data
8.0
11
Not enough data
7.9
11
Commercial Rights & Licensing - AI Image Generators
Not enough data
Not enough data
License Type Transparency - AI Image Generators
Not enough data
Not enough data
Planning
Not enough data
8.5
14
Publishing
Not enough data
8.3
14
Social Media
Not enough data
8.2
14
Planning
Not enough data
7.9
15
Generative AI
Not enough data
8.3
15
Not enough data
8.3
15
Not enough data
8.1
15
Not enough data
8.0
15
Not enough data
7.6
14
Agentic AI - Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
6.6
155
Not enough data
6.7
152
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Photo Editing
Not enough data
Not enough data
Video Creation - AI Video Generation
Not enough data
7.9
12
Not enough data
7.9
12
Not enough data
7.4
12
Not enough data
8.2
11
Not enough data
6.1
12
Not enough data
6.7
11
Generative AI - AI Video Generation
Not enough data
7.5
6
Editing - AI Video Generation
Not enough data
7.9
12
Not enough data
7.9
11
Storage & Management - AI Video Generation
Not enough data
7.6
12
Not enough data
7.1
12
Not enough data
7.5
12
Not enough data
7.5
12
Video creation - Video Content Creation
Not enough data
7.7
10
Not enough data
7.2
10
Not enough data
6.8
10
Not enough data
7.2
10
Not enough data
6.5
10
Not enough data
7.0
10
Not enough data
7.2
10
Not enough data
7.2
10
Not enough data
7.3
10
Distribution - Video Content Creation
Not enough data
7.0
10
Not enough data
7.2
10
Not enough data
7.8
10
Analytics - Video Content Creation
Not enough data
6.5
10
Not enough data
7.5
10
Training & Support - Video Content Creation
Not enough data
7.3
10
Not enough data
6.8
10
Integrations - Video Content Creation
Not enough data
7.3
10
Not enough data
7.3
10
Not enough data
7.0
10
Other - Video Content Creation
Not enough data
7.0
10
Not enough data
7.0
10
Agentic AI - Video Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
AI Visibility & Tracking
Not enough data
Not enough data
Not enough data
Not enough data
Sentiment & Brand Analysis
Not enough data
Not enough data
Not enough data
Not enough data
Competitive Benchmarking
Not enough data
Not enough data
Not enough data
Not enough data
AI Content Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Reporting & Alerts
Not enough data
Not enough data
Not enough data
Not enough data
Database
7.9
483
Not enough data
7.9
413
Not enough data
8.0
388
Not enough data
Outreach
8.1
428
Not enough data
7.5
146
Not enough data
7.7
349
Not enough data
Reporting
8.5
477
Not enough data
8.3
361
Not enough data
8.1
409
Not enough data
Agentic AI - Media and Influencer Targeting
5.8
20
Not enough data
6.0
19
Not enough data
6.0
19
Not enough data
6.0
19
Not enough data
6.0
19
Not enough data
User Rights/Roles
7.7
305
Not enough data
8.0
326
Not enough data
Categories
Categories
Shared Categories
Meltwater and Simplified are categorized as Social Media Analytics, Social Media Suites, and Social Media Management
Unique Categories
Simplified is categorized as AI Video Generators, AI Image Generators, AI Chatbots, Transcription, AI Writing Assistant, Display Ad Design, Video Editing, Presentation, Chatbots, Content Creation, Photo Editing, and Video Content Creation
Reviews
Reviewers' Company Size
Meltwater
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Simplified
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
15.7%
Public Relations and Communications
14.7%
Non-Profit Organization Management
6.6%
Higher Education
5.5%
Information Technology and Services
3.1%
Other
54.4%
Writing and Editing
8.7%
Marketing and Advertising
7.5%
Animation
4.5%
Accounting
4.2%
Arts and Crafts
4.1%
Other
70.9%
Discussions
How do I make Meltwater work for our organization?
3 Comments
AS
I find it helpful to make customized reporter/influencer lists (based on geography, issue, etc). Makes it easy to do rapid-response outreach.Read more
How soon will sysomos and meltwater fully be integrated?
2 Comments
FA
Hi Janay. Sorry I don't know the answer to that question. Hopefully a Meltwater rep or someone else can answer it. I suggest simply contacting Meltwater...Read more
How much does meltwater cost?
2 Comments
GS
Basic modules, with 4 users and a maximum of 20 searches (imagine it as no more than 20 quieres saved at the same time), 12K a year. Twitter data, unlimited....Read more
How can i optimise the long writer ? and is their a video that explains the video editor better
2 Comments
KD
Here you go https://www.youtube.com/watch?v=ShtGcsuz0PY&feature=emb_logo&ab_channel=SimplifiedRead more
Can I embed your services in my website..
2 Comments
KD
You can ping online support, based on your use case we can explore the optionsRead more
Can Simplified AI writer really create readers-intent content?
2 Comments
MG
Hi Ganiyu! Yes! You can try it for yourself for free at simplified.co/aiRead more
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