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Compare Meltwater and Similarweb 
Featured Products
At a Glance
Market Segments
Small-Business (41.6% of reviews)
Mid-Market (42.0% of reviews)
Entry-Level Pricing
No pricing available
Free Trial
Meltwater
Star Rating
(2,491)4.1 out of 5
Market Segments
Small-Business (41.6% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about MeltwaterSimilarweb
Star Rating
(1,016)4.5 out of 5
Market Segments
Mid-Market (42.0% of reviews)
Pros & Cons
Entry-Level Pricing
Free Trial
Free Trial is available
Browse all 5 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Meltwater excels in providing a comprehensive media intelligence system, with features like social media listening and robust media monitoring that offer a broad picture of brand performance. Users appreciate the customizable dashboard and automated analytics, which enhance their daily reporting capabilities.
- Users say Similarweb stands out for its digital intelligence capabilities, particularly in benchmarking and audience analysis. Reviewers highlight how these features help in making informed business decisions, making it a valuable tool for marketing and market research teams.
- According to verified reviews, Meltwater's customer service is noted for being very responsive, which is a significant advantage for users who may need assistance during their setup and daily operations. This level of support contributes to a smoother user experience.
- Reviewers mention that Similarweb's initial setup is straightforward, with little confusion, making it easy for new users to get started. This ease of implementation is a key factor for teams looking to quickly leverage the platform's capabilities.
- G2 reviewers highlight that while Meltwater has a strong focus on media monitoring, some users feel it could better match specific workflow needs, indicating potential configuration challenges that may arise during use.
- Users report that Similarweb provides a clear view of market trends and competitor performance, eliminating guesswork. This clarity is particularly beneficial for teams that rely on accurate data to drive their marketing strategies.
Pricing
Entry-Level Pricing
Meltwater
No pricing availableSimilarweb
Free trial
Free Trial
Ideal for Individual marketers who want to have basic data about their competitors.
- Basic Traffic Overview
Free Trial
Meltwater
No trial information availableSimilarweb
Free Trial is available
Ratings
Meets Requirements
7.9
2,135
8.5
827
Ease of Use
7.9
2,169
8.6
836
Ease of Setup
7.8
1,149
8.7
340
Ease of Admin
8.1
929
8.6
268
Quality of Support
8.5
2,060
8.7
735
Has the product been a good partner in doing business?
8.4
935
8.7
273
Product Direction (% positive)
8.0
2,118
8.9
790
Features by Category
Social Analytics
7.8(won by default)
525
Not enough data
7.7(won by default)
513
Not enough data
8.0(won by default)
518
Not enough data
6.8(won by default)
376
Not enough data
Feature Not Available
Not enough data
7.5(won by default)
394
Not enough data
7.1(won by default)
425
Not enough data
Reports & Dashboards
7.7(won by default)
544
Not enough data
8.0(won by default)
564
Not enough data
7.9(won by default)
481
Not enough data
Feature Not Available
Not enough data
Agentic AI - Social Media Analytics
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
Not enough data
8.3
472
Not enough data
8.4
233
Agentic AI - Competitive Intelligence
Not enough data
7.5
21
Platform Data
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.1
500
Platform Content
Not enough data
Feature Not Available
Platform Reporting
Not enough data
8.2
501
Not enough data
8.4
504
SEO Auditing & Monitoring
Not enough data
7.6
53
Not enough data
8.1
54
Not enough data
8.2
135
Not enough data
7.4
48
Agentic AI - SEO Tools
Not enough data
7.7
11
Not enough data
8.2
11
Not enough data
8.3
11
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.6
11
SEO Content & Rankings
Not enough data
7.7
136
Not enough data
8.5
195
Not enough data
8.2
158
Not enough data
7.9
143
Not enough data
8.2
147
SEO Reporting
Not enough data
9.1
196
Not enough data
8.7
174
Not enough data
8.3
162
Not enough data
Feature Not Available
Generative AI
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Content & Collaboration
8.1
238
Not enough data
7.4
211
Not enough data
7.3
202
Not enough data
7.5
203
Not enough data
8.0
228
Not enough data
7.6
212
Not enough data
Social Management
8.3
280
Not enough data
7.8
267
Not enough data
7.4
237
Not enough data
7.9
275
Not enough data
6.5
208
Not enough data
7.1
208
Not enough data
7.3
100
Not enough data
Agentic AI - Social Media Management
5.8
24
Not enough data
6.0
24
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
6.2
23
Not enough data
Media Channels
7.3
634
Not enough data
7.2
656
Not enough data
8.5
729
Not enough data
Geographic Coverage
7.7
702
Not enough data
8.2
710
Not enough data
7.6
636
Not enough data
Reporting
8.2
709
Not enough data
8.1
696
Not enough data
7.9
689
Not enough data
7.9
713
Not enough data
Agentic AI - Media Monitoring
6.3
83
Not enough data
6.3
81
Not enough data
6.2
80
Not enough data
6.3
81
Not enough data
Feature Not Available
Not enough data
Generative AI
6.5
288
Not enough data
6.6
283
Not enough data
Audiences
8.0
46
Not enough data
7.3
44
Not enough data
7.0
42
Not enough data
7.4
42
Not enough data
Data Analysis
7.5
42
Not enough data
8.1
45
Not enough data
8.1
43
Not enough data
7.9
43
Not enough data
Administration
Feature Not Available
Not enough data
Feature Not Available
Not enough data
7.9
43
Not enough data
Agentic AI - Audience Intelligence Platforms
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Data collection
Not enough data
7.1
266
Not enough data
Feature Not Available
Not enough data
7.8
339
|
Verified
Not enough data
Feature Not Available
Not enough data
7.8
333
|
Verified
Segment Trending
Not enough data
8.4
441
|
Verified
Not enough data
7.5
373
Not enough data
8.3
416
|
Verified
Not enough data
Feature Not Available
Analysis
Not enough data
8.2
415
Not enough data
8.4
440
|
Verified
Not enough data
7.7
322
|
Verified
Platform
Not enough data
8.4
453
|
Verified
Not enough data
8.3
386
|
Verified
Not enough data
7.3
311
|
Verified
Not enough data
7.5
301
|
Verified
Not enough data
7.8
329
|
Verified
Not enough data
8.0
309
Agentic AI - Market Intelligence
Not enough data
8.3
12
Not enough data
Feature Not Available
Platform Insights
Not enough data
7.6
197
Not enough data
7.5
178
Not enough data
7.8
194
Not enough data
7.1
207
Not enough data
8.1
217
Not enough data
8.0
207
Not enough data
7.9
205
Agentic AI - Digital Advertising Intelligence
Not enough data
8.6
7
Not enough data
8.3
7
Not enough data
9.0
7
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Platform Additional Functionality
Not enough data
7.9
204
Not enough data
7.0
163
Platform Basics
Not enough data
8.4
215
Not enough data
7.4
191
Not enough data
8.1
223
Platform Data
Not enough data
7.4
161
Not enough data
8.0
186
Not enough data
8.7
224
Not enough data
7.6
182
Agentic AI - Operational Risk Management
Not enough data
Feature Not Available
Monitoring & Listening
8.0
801
Not enough data
7.3
703
Not enough data
8.2
515
Not enough data
8.3
522
Not enough data
7.8
486
Not enough data
7.8
477
Not enough data
Agentic AI - Social Media Listening Tools
6.5
83
Not enough data
6.4
84
Not enough data
6.2
82
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Data Management & Analysis
6.9
779
Not enough data
7.9
787
Not enough data
8.0
481
Not enough data
7.8
464
Not enough data
Data Management
Not enough data
9.2
6
Not enough data
9.4
6
Not enough data
Feature Not Available
Data as a Service
Not enough data
9.4
6
Not enough data
9.7
6
Architecture
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Influencer Marketing
7.8
203
Not enough data
7.8
205
Not enough data
8.0
209
Not enough data
7.7
199
Not enough data
7.4
196
Not enough data
6.9
162
Not enough data
7.4
170
Not enough data
8.0
199
Not enough data
7.9
200
Not enough data
7.7
185
Not enough data
Feature Not Available
Not enough data
6.7
148
Not enough data
6.7
134
Not enough data
6.3
115
Not enough data
Agentic AI - Influencer Marketing Platforms
Feature Not Available
Not enough data
Feature Not Available
Not enough data
5.5
7
Not enough data
Feature Not Available
Not enough data
6.0
7
Not enough data
Feature Not Available
Not enough data
Generative AI
6.6
155
Not enough data
6.7
152
Not enough data
AI Visibility & Tracking
Not enough data
Not enough data
Not enough data
Not enough data
Sentiment & Brand Analysis
Not enough data
Not enough data
Not enough data
Not enough data
Competitive Benchmarking
Not enough data
Not enough data
Not enough data
Not enough data
AI Content Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Reporting & Alerts
Not enough data
Not enough data
Not enough data
Not enough data
Database
7.9
479
Not enough data
7.9
412
Not enough data
8.0
388
Not enough data
Outreach
8.1
425
Not enough data
7.5
146
Not enough data
7.7
349
Not enough data
Reporting
8.5
473
Not enough data
8.3
360
Not enough data
8.1
407
Not enough data
Agentic AI - Media and Influencer Targeting
5.8
20
Not enough data
6.0
19
Not enough data
6.0
19
Not enough data
6.0
19
Not enough data
6.0
19
Not enough data
User Rights/Roles
7.7
305
Not enough data
8.0
326
Not enough data
Tools
Not enough data
Feature Not Available
Not enough data
8.7
136
Not enough data
Feature Not Available
Metrics
Not enough data
8.1
115
Not enough data
8.2
126
Not enough data
8.3
127
Not enough data
8.0
118
Not enough data
7.7
116
Not enough data
8.7
128
Agentic AI - Content Analytics
Not enough data
7.7
13
Not enough data
7.6
13
Not enough data
7.9
13
Not enough data
8.3
13
Not enough data
8.8
13
Categories
Categories
Shared Categories
Meltwater and Similarweb are categorized as Answer Engine Optimization (AEO)
Unique Categories
Similarweb is categorized as Paid Search Intelligence, Data as a Service (DaaS), Digital Advertising Intelligence, Competitive Intelligence, Market Intelligence, Content Analytics, and SEO Tools
Reviews
Reviewers' Company Size
Meltwater
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Similarweb
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
15.7%
Public Relations and Communications
14.7%
Non-Profit Organization Management
6.6%
Higher Education
5.5%
Information Technology and Services
3.1%
Other
54.5%
Marketing and Advertising
26.3%
Retail
7.0%
Financial Services
6.8%
Information Technology and Services
5.8%
Computer Software
4.2%
Other
49.9%
Discussions
How do I make Meltwater work for our organization?
3 Comments
AS
I find it helpful to make customized reporter/influencer lists (based on geography, issue, etc). Makes it easy to do rapid-response outreach.Read more
How soon will sysomos and meltwater fully be integrated?
2 Comments
FA
Hi Janay. Sorry I don't know the answer to that question. Hopefully a Meltwater rep or someone else can answer it. I suggest simply contacting Meltwater...Read more
How much does meltwater cost?
2 Comments
GS
Basic modules, with 4 users and a maximum of 20 searches (imagine it as no more than 20 quieres saved at the same time), 12K a year. Twitter data, unlimited....Read more
ffffff
2 Comments
PM
It's awesome tool, the only one that helps to have a clear overwiew about traffic and competition.
Read more
Can I see what e-Commerce platform that use by the website?
1 Comment
OB
Hi Lifnur,
Similarweb provides a premium feature called 'Website Technologies' which provides a list of the web plugin applications or integrations...Read more
When will Similarweb APIs be available for new metrics like Sessions per user, Avg Session time in App analysis catgeory
1 Comment
OB
Hi Kishore, good news! This data is now available through our App Intelligence tool. You can read more about this here:...Read more
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