# Meltwater vs Roku OneView (formerly Dataxu) Comparison

| | Meltwater | Roku OneView (formerly Dataxu) | 
|---|---|---|
| **Star Rating** | 4.1 out of 5 | 3.8 out of 5 | 
| **Total Reviews** | 2,656 | 86 | 
| **Largest Market Segment** | Small-Business (41.3% of reviews) | Mid-Market (40.5% of reviews) | 
| **Entry Level Price** | No pricing available | No pricing available | 

---
## Top Pros & Cons

### Meltwater

Pros:
- Ease of Use (168 reviews)
- Features (137 reviews)

Cons:
- Improvement Needed (78 reviews)
- Learning Curve (56 reviews)

### Roku OneView (formerly Dataxu)

**Not enough data**

---
## Ratings Comparison
| Rating | Meltwater | Roku OneView (formerly Dataxu) | 
|---|---|---|
  | **Meets Requirements** | 7.9 (2173 reviews) | 7.6 (79 reviews) | 
  | **Ease of Use** | 7.9 (2276 reviews) | 7.1 (77 reviews) | 
  | **Ease of Setup** | 7.9 (1243 reviews) | 7.0 (46 reviews) | 
  | **Ease of Admin** | 8.1 (933 reviews) | 7.3 (45 reviews) | 
  | **Quality of Support** | 8.6 (2097 reviews) | 8.3 (77 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.4 (939 reviews) | 8.1 (50 reviews) | 
  | **Product Direction (% positive)** | 8.0 (2147 reviews) | 7.4 (80 reviews) | 

---
## Pricing

### Meltwater

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

### Roku OneView (formerly Dataxu)

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

---
## Features Comparison By Category

### Display Advertising

| Product | Score | Reviews |
|---|---|---|
| **Meltwater** | N/A | N/A |
| **Roku OneView (formerly Dataxu)** | 7.5/10 | 74 |

#### Channel Functionality

| Feature | Meltwater | Roku OneView (formerly Dataxu) | 
|---|---|---|
| **Display Functionality** | Not enough data | 8.0 (67 reviews) | 

#### Platform Interoperability

| Feature | Meltwater | Roku OneView (formerly Dataxu) | 
|---|---|---|
| **Close Ecosystem API** | Not enough data | Not enough data | 

#### Agentic AI - Display Advertising

| Feature | Meltwater | Roku OneView (formerly Dataxu) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Campaign Management

| Feature | Meltwater | Roku OneView (formerly Dataxu) | 
|---|---|---|
| **Campaign Dashboard** | Not enough data | 7.1 (64 reviews) ✓ Verified | 
| **Campaign Optimization** | Not enough data | 7.4 (69 reviews) ✓ Verified | 
| **Reach** | Not enough data | 8.5 (49 reviews) ✓ Verified | 
| **Bulk Editing** | Not enough data | 6.4 (58 reviews) ✓ Verified | 
| **Batch Uploading** | Not enough data | 6.8 (56 reviews) ✓ Verified | 
| **Brand Safety** | Not enough data | 7.8 (65 reviews) ✓ Verified | 
| **Fraud Protection** | Not enough data | 7.7 (62 reviews) ✓ Verified | 
| **Frequency Capping** | Not enough data | 8.5 (68 reviews) ✓ Verified | 
| **Budget Pacing** | Not enough data | 8.0 (71 reviews) ✓ Verified | 
| **Creative Optimization** | Not enough data | 7.3 (60 reviews) ✓ Verified | 
| **Rich Media Capabilties** | Not enough data | 7.7 (49 reviews) ✓ Verified | 
| **In-App Ads** | Not enough data | 7.0 (38 reviews) ✓ Verified | 
| **Mobile Rich Media Capabilities** | Not enough data | 7.5 (30 reviews) ✓ Verified | 

#### Targeting

| Feature | Meltwater | Roku OneView (formerly Dataxu) | 
|---|---|---|
| **Targeting** | Not enough data | 8.0 (73 reviews) ✓ Verified | 
| **Retargeting** | Not enough data | 8.5 (71 reviews) ✓ Verified | 
| **Geo-Targeting** | Not enough data | 8.0 (68 reviews) ✓ Verified | 
| **Contextual Targeting** | Not enough data | 7.6 (60 reviews) ✓ Verified | 

#### Platform

| Feature | Meltwater | Roku OneView (formerly Dataxu) | 
|---|---|---|
| **API / Integrations** | Not enough data | 7.1 (37 reviews) ✓ Verified | 
| **Custom Reports** | Not enough data | 7.3 (61 reviews) ✓ Verified | 
| **User, Role, and Access Management** | Not enough data | Feature Not Available | 
| **Performance and Reliability** | Not enough data | 8.0 (69 reviews) ✓ Verified | 
| **Enterprise Scalability** | Not enough data | 7.8 (54 reviews) ✓ Verified | 
| **Customization** | Not enough data | 6.9 (55 reviews) ✓ Verified | 
| **Workflow Capability** | Not enough data | 7.1 (53 reviews) ✓ Verified | 
| **Internationalization** | Not enough data | 7.6 (35 reviews) ✓ Verified | 
| **Notifications** | Not enough data | 6.6 (45 reviews) ✓ Verified | 

### Data Management Platform (DMP)

| Product | Score | Reviews |
|---|---|---|
| **Meltwater** | N/A | N/A |
| **Roku OneView (formerly Dataxu)** | 8.3/10 | 10 |

#### Data Integration

| Feature | Meltwater | Roku OneView (formerly Dataxu) | 
|---|---|---|
| **1st-Party Data Integration** | Not enough data | 8.8 (8 reviews) | 
| **2nd-Party Data Integration** | Not enough data | 9.0 (5 reviews) | 
| **3rd-Party Data Integration** | Not enough data | 7.4 (7 reviews) | 
| **Offline Data Integration** | Not enough data | Not enough data | 
| **Mobile Data Integration** | Not enough data | 9.3 (5 reviews) | 
| **Data Export Tools** | Not enough data | 9.4 (6 reviews) | 

#### Agentic AI - Data Management Platform (DMP)

| Feature | Meltwater | Roku OneView (formerly Dataxu) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Data Analysis & Optimization

| Feature | Meltwater | Roku OneView (formerly Dataxu) | 
|---|---|---|
| **Audience Segmentation** | Not enough data | 7.2 (10 reviews) | 
| **Recommendations** | Not enough data | 7.7 (10 reviews) | 
| **Standard Dashboards** | Not enough data | 7.2 (10 reviews) | 
| **Custom Reports** | Not enough data | 9.0 (10 reviews) | 

#### Platform

| Feature | Meltwater | Roku OneView (formerly Dataxu) | 
|---|---|---|
| **Data Permissions** | Not enough data | 8.1 (6 reviews) | 
| **User, Role, and Access Management** | Not enough data | 8.5 (10 reviews) | 
| **Performance and Reliability** | Not enough data | 8.5 (10 reviews) | 
| **Enterprise Scalability** | Not enough data | 7.9 (8 reviews) | 
| **Internationalization** | Not enough data | 7.9 (8 reviews) | 

### Social Media Analytics

| Product | Score | Reviews |
|---|---|---|
| **Meltwater** | 7.6/10 | 659 |
| **Roku OneView (formerly Dataxu)** | N/A | N/A |

#### Social Analytics

| Feature | Meltwater | Roku OneView (formerly Dataxu) | 
|---|---|---|
| **Competitor Analysis** | 7.8 (531 reviews) | Not enough data | 
| **Follower Analysis** | 7.7 (514 reviews) | Not enough data | 
| **Post Performance** | 8.0 (521 reviews) | Not enough data | 
| **Paid Campaign Tracking** | 6.8 (377 reviews) | Not enough data | 
| **Attribution** | Feature Not Available | Not enough data | 
| **Hashtag Analytics** | 7.5 (394 reviews) | Not enough data | 
| **Sentiment Analysis** | 7.1 (429 reviews) | Not enough data | 

#### Reports & Dashboards

| Feature | Meltwater | Roku OneView (formerly Dataxu) | 
|---|---|---|
| **Report Customizability** | 7.7 (551 reviews) | Not enough data | 
| **Report Exporting** | 8.0 (569 reviews) | Not enough data | 
| **Scalability** | 7.9 (483 reviews) | Not enough data | 
| **White Label** | Feature Not Available | Not enough data | 

#### Agentic AI - Social Media Analytics

| Feature | Meltwater | Roku OneView (formerly Dataxu) | 
|---|---|---|
| **Autonomous Task Execution** | Feature Not Available | Not enough data | 
| **Cross-system Integration** | Feature Not Available | Not enough data | 
| **Adaptive Learning** | Feature Not Available | Not enough data | 
| **Proactive Assistance** | Feature Not Available | Not enough data | 
| **Decision Making** | Feature Not Available | Not enough data | 

### Social Media Management

| Product | Score | Reviews |
|---|---|---|
| **Meltwater** | 7.3/10 | 311 |
| **Roku OneView (formerly Dataxu)** | N/A | N/A |

#### Content & Collaboration

| Feature | Meltwater | Roku OneView (formerly Dataxu) | 
|---|---|---|
| **Content Calendar** | 8.1 (239 reviews) | Not enough data | 
| **Content Library** | 7.4 (212 reviews) | Not enough data | 
| **Shared Inbox** | 7.3 (202 reviews) | Not enough data | 
| **Approval Workflows** | 7.5 (204 reviews) | Not enough data | 
| **Users and Permissions** | 8.0 (229 reviews) | Not enough data | 
| **Content Creation** | 7.6 (212 reviews) | Not enough data | 

#### Social Management

| Feature | Meltwater | Roku OneView (formerly Dataxu) | 
|---|---|---|
| **Social Analytics** | 8.3 (286 reviews) | Not enough data | 
| **Social Publishing** | 7.9 (273 reviews) | Not enough data | 
| **Campaign Optimization** | 7.4 (238 reviews) | Not enough data | 
| **Social Engagement** | 7.9 (277 reviews) | Not enough data | 
| **Social Ads** | 6.5 (209 reviews) | Not enough data | 
| **Campaign Planning** | 7.1 (209 reviews) | Not enough data | 
| **Hashtag Capabilites** | 7.3 (100 reviews) | Not enough data | 

#### Agentic AI - Social Media Management

| Feature | Meltwater | Roku OneView (formerly Dataxu) | 
|---|---|---|
| **Autonomous Task Execution** | 5.8 (24 reviews) | Not enough data | 
| **Multi-step Planning** | 6.0 (24 reviews) | Not enough data | 
| **Cross-system Integration** | Feature Not Available | Not enough data | 
| **Adaptive Learning** | Feature Not Available | Not enough data | 
| **Natural Language Interaction** | Feature Not Available | Not enough data | 
| **Proactive Assistance** | Feature Not Available | Not enough data | 
| **Decision Making** | 6.2 (23 reviews) | Not enough data | 

### Media Monitoring

| Product | Score | Reviews |
|---|---|---|
| **Meltwater** | 7.3/10 | 818 |
| **Roku OneView (formerly Dataxu)** | N/A | N/A |

#### Media Channels

| Feature | Meltwater | Roku OneView (formerly Dataxu) | 
|---|---|---|
| **Broadcast Media** | 7.3 (643 reviews) | Not enough data | 
| **Print Media** | 7.2 (665 reviews) | Not enough data | 
| **Online Media** | 8.5 (745 reviews) | Not enough data | 

#### Geographic Coverage

| Feature | Meltwater | Roku OneView (formerly Dataxu) | 
|---|---|---|
| **Local Media** | 7.8 (709 reviews) | Not enough data | 
| **National Media** | 8.3 (718 reviews) | Not enough data | 
| **International Media** | 7.6 (643 reviews) | Not enough data | 

#### Reporting

| Feature | Meltwater | Roku OneView (formerly Dataxu) | 
|---|---|---|
| **Keyword Targeting** | 8.2 (722 reviews) | Not enough data | 
| **Custom Feeds and Alerts** | 8.1 (703 reviews) | Not enough data | 
| **Custom Reports** | 7.9 (711 reviews) | Not enough data | 
| **Dashboards** | 8.0 (739 reviews) | Not enough data | 

#### Agentic AI - Media Monitoring

| Feature | Meltwater | Roku OneView (formerly Dataxu) | 
|---|---|---|
| **Autonomous Task Execution** | 6.3 (83 reviews) | Not enough data | 
| **Cross-system Integration** | 6.3 (82 reviews) | Not enough data | 
| **Adaptive Learning** | 6.2 (80 reviews) | Not enough data | 
| **Natural Language Interaction** | 6.3 (81 reviews) | Not enough data | 
| **Proactive Assistance** | Feature Not Available | Not enough data | 

#### Generative AI

| Feature | Meltwater | Roku OneView (formerly Dataxu) | 
|---|---|---|
| **AI Text Generation** | 6.6 (291 reviews) | Not enough data | 
| **AI Text Summarization** | 6.6 (284 reviews) | Not enough data | 

### Mobile Advertising

| Product | Score | Reviews |
|---|---|---|
| **Meltwater** | N/A | N/A |
| **Roku OneView (formerly Dataxu)** | 7.6/10 | 74 |

#### Platform Interoperability

| Feature | Meltwater | Roku OneView (formerly Dataxu) | 
|---|---|---|
| **Close Ecosystem API** | Not enough data | Not enough data | 

#### Mobile Functionality

| Feature | Meltwater | Roku OneView (formerly Dataxu) | 
|---|---|---|
| **Mobile Functionality** | Not enough data | 7.7 (52 reviews) | 

#### Agentic AI - Mobile Advertising

| Feature | Meltwater | Roku OneView (formerly Dataxu) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Campaign Management

| Feature | Meltwater | Roku OneView (formerly Dataxu) | 
|---|---|---|
| **Campaign Dashboard** | Not enough data | 7.1 (64 reviews) ✓ Verified | 
| **Campaign Optimization** | Not enough data | 7.4 (69 reviews) ✓ Verified | 
| **Reach** | Not enough data | 8.5 (49 reviews) ✓ Verified | 
| **Bulk Editing** | Not enough data | 6.4 (58 reviews) ✓ Verified | 
| **Batch Uploading** | Not enough data | 6.8 (56 reviews) ✓ Verified | 
| **Brand Safety** | Not enough data | 7.8 (65 reviews) ✓ Verified | 
| **Fraud Protection** | Not enough data | 7.7 (62 reviews) ✓ Verified | 
| **Frequency Capping** | Not enough data | 8.5 (68 reviews) ✓ Verified | 
| **Budget Pacing** | Not enough data | 8.0 (71 reviews) ✓ Verified | 
| **Creative Optimization** | Not enough data | 7.3 (60 reviews) ✓ Verified | 
| **Rich Media Capabilties** | Not enough data | 7.7 (49 reviews) ✓ Verified | 
| **In-App Ads** | Not enough data | 7.0 (38 reviews) ✓ Verified | 
| **Mobile Rich Media Capabilities** | Not enough data | 7.5 (30 reviews) ✓ Verified | 

#### Targeting

| Feature | Meltwater | Roku OneView (formerly Dataxu) | 
|---|---|---|
| **Targeting** | Not enough data | 8.0 (73 reviews) ✓ Verified | 
| **Retargeting** | Not enough data | 8.5 (71 reviews) ✓ Verified | 
| **Geo-Targeting** | Not enough data | 8.0 (68 reviews) ✓ Verified | 
| **Contextual Targeting** | Not enough data | 7.6 (60 reviews) ✓ Verified | 

#### Mobile

| Feature | Meltwater | Roku OneView (formerly Dataxu) | 
|---|---|---|
| **Mobile Tracking** | Not enough data | 7.1 (42 reviews) | 
| **In-App Ads** | Not enough data | 7.0 (38 reviews) ✓ Verified | 
| **Mobile Rich Media Capabilities** | Not enough data | 7.5 (30 reviews) ✓ Verified | 

#### Platform

| Feature | Meltwater | Roku OneView (formerly Dataxu) | 
|---|---|---|
| **API / Integrations** | Not enough data | 7.1 (37 reviews) ✓ Verified | 
| **Custom Reports** | Not enough data | 7.3 (61 reviews) ✓ Verified | 
| **User, Role, and Access Management** | Not enough data | Feature Not Available | 
| **Performance and Reliability** | Not enough data | 8.0 (69 reviews) ✓ Verified | 
| **Enterprise Scalability** | Not enough data | 7.8 (54 reviews) ✓ Verified | 
| **Customization** | Not enough data | 6.9 (55 reviews) ✓ Verified | 
| **Workflow Capability** | Not enough data | 7.1 (53 reviews) ✓ Verified | 
| **Internationalization** | Not enough data | 7.6 (35 reviews) ✓ Verified | 
| **Notifications** | Not enough data | 6.6 (45 reviews) ✓ Verified | 

### Video Advertising

| Product | Score | Reviews |
|---|---|---|
| **Meltwater** | N/A | N/A |
| **Roku OneView (formerly Dataxu)** | 7.7/10 | 74 |

#### Platform Interoperability

| Feature | Meltwater | Roku OneView (formerly Dataxu) | 
|---|---|---|
| **Close Ecosystem API** | Not enough data | Not enough data | 

#### Video Functionality

| Feature | Meltwater | Roku OneView (formerly Dataxu) | 
|---|---|---|
| **Video Functionality** | Not enough data | 8.0 (47 reviews) | 

#### Agentic AI - Video Advertising

| Feature | Meltwater | Roku OneView (formerly Dataxu) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Campaign Management

| Feature | Meltwater | Roku OneView (formerly Dataxu) | 
|---|---|---|
| **Campaign Dashboard** | Not enough data | 7.1 (64 reviews) ✓ Verified | 
| **Campaign Optimization** | Not enough data | 7.4 (69 reviews) ✓ Verified | 
| **Reach** | Not enough data | 8.5 (49 reviews) ✓ Verified | 
| **Bulk Editing** | Not enough data | 6.4 (58 reviews) ✓ Verified | 
| **Batch Uploading** | Not enough data | 6.8 (56 reviews) ✓ Verified | 
| **Brand Safety** | Not enough data | 7.8 (65 reviews) ✓ Verified | 
| **Fraud Protection** | Not enough data | 7.7 (62 reviews) ✓ Verified | 
| **Frequency Capping** | Not enough data | 8.5 (68 reviews) ✓ Verified | 
| **Budget Pacing** | Not enough data | 8.0 (71 reviews) ✓ Verified | 
| **Creative Optimization** | Not enough data | 7.3 (60 reviews) ✓ Verified | 
| **Rich Media Capabilties** | Not enough data | 7.7 (49 reviews) ✓ Verified | 
| **In-App Ads** | Not enough data | 7.0 (38 reviews) ✓ Verified | 
| **Mobile Rich Media Capabilities** | Not enough data | 7.5 (30 reviews) ✓ Verified | 

#### Targeting

| Feature | Meltwater | Roku OneView (formerly Dataxu) | 
|---|---|---|
| **Targeting** | Not enough data | 8.0 (73 reviews) ✓ Verified | 
| **Retargeting** | Not enough data | 8.5 (71 reviews) ✓ Verified | 
| **Geo-Targeting** | Not enough data | 8.0 (68 reviews) ✓ Verified | 
| **Contextual Targeting** | Not enough data | 7.6 (60 reviews) ✓ Verified | 

#### Platform

| Feature | Meltwater | Roku OneView (formerly Dataxu) | 
|---|---|---|
| **API / Integrations** | Not enough data | 7.1 (37 reviews) ✓ Verified | 
| **Custom Reports** | Not enough data | 7.3 (61 reviews) ✓ Verified | 
| **User, Role, and Access Management** | Not enough data | Feature Not Available | 
| **Performance and Reliability** | Not enough data | 8.0 (69 reviews) ✓ Verified | 
| **Enterprise Scalability** | Not enough data | 7.8 (54 reviews) ✓ Verified | 
| **Customization** | Not enough data | 6.9 (55 reviews) ✓ Verified | 
| **Workflow Capability** | Not enough data | 7.1 (53 reviews) ✓ Verified | 
| **Internationalization** | Not enough data | 7.6 (35 reviews) ✓ Verified | 
| **Notifications** | Not enough data | 6.6 (45 reviews) ✓ Verified | 

### Audience Intelligence Platforms

| Product | Score | Reviews |
|---|---|---|
| **Meltwater** | 7.7/10 | 53 |
| **Roku OneView (formerly Dataxu)** | N/A | N/A |

#### Audiences

| Feature | Meltwater | Roku OneView (formerly Dataxu) | 
|---|---|---|
| **Audience Insights** | 8.0 (46 reviews) | Not enough data | 
| **Influencer Identification** | 7.3 (44 reviews) | Not enough data | 
| **Buyer Personas** | 7.0 (42 reviews) | Not enough data | 
| **Segmentation** | 7.4 (42 reviews) | Not enough data | 

#### Data Analysis

| Feature | Meltwater | Roku OneView (formerly Dataxu) | 
|---|---|---|
| **Network Analysis** | 7.5 (42 reviews) | Not enough data | 
| **Dashboards** | 8.2 (47 reviews) | Not enough data | 
| **Visualizations** | 8.1 (43 reviews) | Not enough data | 
| **Advanced Filtering** | 8.0 (45 reviews) | Not enough data | 

#### Administration

| Feature | Meltwater | Roku OneView (formerly Dataxu) | 
|---|---|---|
| **Marketing Integrations** | Feature Not Available | Not enough data | 
| **Ad Integrations** | Feature Not Available | Not enough data | 
| **Data Exporting** | 7.9 (44 reviews) | Not enough data | 

#### Agentic AI - Audience Intelligence Platforms

| Feature | Meltwater | Roku OneView (formerly Dataxu) | 
|---|---|---|
| **Autonomous Task Execution** | Feature Not Available | Not enough data | 
| **Cross-system Integration** | Feature Not Available | Not enough data | 
| **Adaptive Learning** | Feature Not Available | Not enough data | 
| **Proactive Assistance** | Feature Not Available | Not enough data | 

### Social Media Listening Tools

| Product | Score | Reviews |
|---|---|---|
| **Meltwater** | 7.5/10 | 976 |
| **Roku OneView (formerly Dataxu)** | N/A | N/A |

#### Monitoring & Listening

| Feature | Meltwater | Roku OneView (formerly Dataxu) | 
|---|---|---|
| **Social Measurement** | 8.1 (819 reviews) | Not enough data | 
| **Influencer Identification** | 7.3 (707 reviews) | Not enough data | 
| **Brand Monitoring** | 8.2 (544 reviews) | Not enough data | 
| **Keyword Tracking** | 8.3 (532 reviews) | Not enough data | 
| **Trend Analysis** | 7.8 (498 reviews) | Not enough data | 
| **Competitor Analysis** | 7.9 (485 reviews) | Not enough data | 

#### Agentic AI - Social Media Listening Tools

| Feature | Meltwater | Roku OneView (formerly Dataxu) | 
|---|---|---|
| **Autonomous Task Execution** | 6.6 (85 reviews) | Not enough data | 
| **Cross-system Integration** | 6.5 (88 reviews) | Not enough data | 
| **Adaptive Learning** | 6.3 (83 reviews) | Not enough data | 
| **Proactive Assistance** | Feature Not Available | Not enough data | 
| **Decision Making** | Feature Not Available | Not enough data | 

#### Data Management & Analysis

| Feature | Meltwater | Roku OneView (formerly Dataxu) | 
|---|---|---|
| **Sentiment Analysis** | 6.9 (788 reviews) | Not enough data | 
| **Social Reporting** | 8.0 (814 reviews) | Not enough data | 
| **Alerts and Notifications** | 8.1 (490 reviews) | Not enough data | 
| **Advanced Data Filtering** | 7.9 (482 reviews) | Not enough data | 

### Demand Side Platform (DSP)

| Product | Score | Reviews |
|---|---|---|
| **Meltwater** | N/A | N/A |
| **Roku OneView (formerly Dataxu)** | 7.6/10 | 74 |

#### Demand Side Platforms

| Feature | Meltwater | Roku OneView (formerly Dataxu) | 
|---|---|---|
| **Cross Channel Capabilities ** | Not enough data | Not enough data | 

#### Agentic AI - Demand Side Platform (DSP)

| Feature | Meltwater | Roku OneView (formerly Dataxu) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Campaign Management

| Feature | Meltwater | Roku OneView (formerly Dataxu) | 
|---|---|---|
| **Campaign Dashboard** | Not enough data | 7.1 (64 reviews) ✓ Verified | 
| **Campaign Optimization** | Not enough data | 7.4 (69 reviews) ✓ Verified | 
| **Reach** | Not enough data | 8.5 (49 reviews) ✓ Verified | 
| **Bulk Editing** | Not enough data | 6.4 (58 reviews) ✓ Verified | 
| **Batch Uploading** | Not enough data | 6.8 (56 reviews) ✓ Verified | 
| **Brand Safety** | Not enough data | 7.8 (65 reviews) ✓ Verified | 
| **Fraud Protection** | Not enough data | 7.7 (62 reviews) ✓ Verified | 
| **Frequency Capping** | Not enough data | 8.5 (68 reviews) ✓ Verified | 
| **Budget Pacing** | Not enough data | 8.0 (71 reviews) ✓ Verified | 
| **Creative Optimization** | Not enough data | 7.3 (60 reviews) ✓ Verified | 
| **Rich Media Capabilties** | Not enough data | 7.7 (49 reviews) ✓ Verified | 
| **In-App Ads** | Not enough data | 7.0 (38 reviews) ✓ Verified | 
| **Mobile Rich Media Capabilities** | Not enough data | 7.5 (30 reviews) ✓ Verified | 

#### Targeting

| Feature | Meltwater | Roku OneView (formerly Dataxu) | 
|---|---|---|
| **Targeting** | Not enough data | 8.0 (73 reviews) ✓ Verified | 
| **Retargeting** | Not enough data | 8.5 (71 reviews) ✓ Verified | 
| **Geo-Targeting** | Not enough data | 8.0 (68 reviews) ✓ Verified | 
| **Contextual Targeting** | Not enough data | 7.6 (60 reviews) ✓ Verified | 

#### Demand Side Platforms

| Feature | Meltwater | Roku OneView (formerly Dataxu) | 
|---|---|---|
| **Machine Learning Optimization** | Not enough data | 7.9 (39 reviews) ✓ Verified | 
| **Estimate and Projections** | Not enough data | 6.8 (39 reviews) ✓ Verified | 
| **Cross-Device Capabilities** | Not enough data | 8.0 (34 reviews) ✓ Verified | 

#### Platform

| Feature | Meltwater | Roku OneView (formerly Dataxu) | 
|---|---|---|
| **API / Integrations** | Not enough data | 7.1 (37 reviews) ✓ Verified | 
| **Custom Reports** | Not enough data | 7.3 (61 reviews) ✓ Verified | 
| **User, Role, and Access Management** | Not enough data | Feature Not Available | 
| **Performance and Reliability** | Not enough data | 8.0 (69 reviews) ✓ Verified | 
| **Enterprise Scalability** | Not enough data | 7.8 (54 reviews) ✓ Verified | 
| **Customization** | Not enough data | 6.9 (55 reviews) ✓ Verified | 
| **Workflow Capability** | Not enough data | 7.1 (53 reviews) ✓ Verified | 
| **Internationalization** | Not enough data | 7.6 (35 reviews) ✓ Verified | 
| **Notifications** | Not enough data | 6.6 (45 reviews) ✓ Verified | 

### Influencer Marketing Platforms

| Product | Score | Reviews |
|---|---|---|
| **Meltwater** | 7.2/10 | 222 |
| **Roku OneView (formerly Dataxu)** | N/A | N/A |

#### Influencer Marketing

| Feature | Meltwater | Roku OneView (formerly Dataxu) | 
|---|---|---|
| **Influencer Recruitment** | 7.8 (206 reviews) | Not enough data | 
| **Influencer Scoring** | 7.8 (206 reviews) | Not enough data | 
| **Audience Analysis** | 8.0 (211 reviews) | Not enough data | 
| **Influencer Segmentation** | 7.7 (199 reviews) | Not enough data | 
| **Influencer Collaboration** | 7.4 (197 reviews) | Not enough data | 
| **User-Generated Content (UGC) Management** | 6.9 (162 reviews) | Not enough data | 
| **Content Approval** | 7.4 (170 reviews) | Not enough data | 
| **Campaign Analytics** | 8.0 (199 reviews) | Not enough data | 
| **Reporting and Dashboards** | 7.9 (200 reviews) | Not enough data | 
| **Data Importing and Exporting Tools** | 7.7 (185 reviews) | Not enough data | 
| **Influencer Whitelisting** | Feature Not Available | Not enough data | 
| **Influencer Compensation** | 6.7 (148 reviews) | Not enough data | 
| **Social Commerce** | 6.7 (135 reviews) | Not enough data | 
| **E-Commerce Integration** | 6.3 (115 reviews) | Not enough data | 

#### Agentic AI - Influencer Marketing Platforms

| Feature | Meltwater | Roku OneView (formerly Dataxu) | 
|---|---|---|
| **Autonomous Task Execution** | Feature Not Available | Not enough data | 
| **Multi-step Planning** | Feature Not Available | Not enough data | 
| **Cross-system Integration** | 5.5 (7 reviews) | Not enough data | 
| **Adaptive Learning** | Feature Not Available | Not enough data | 
| **Proactive Assistance** | 6.0 (7 reviews) | Not enough data | 
| **Decision Making** | Feature Not Available | Not enough data | 

### PR Analytics

| Product | Score | Reviews |
|---|---|---|
| **Meltwater** | 6.7/10 | 159 |
| **Roku OneView (formerly Dataxu)** | N/A | N/A |

#### Generative AI

| Feature | Meltwater | Roku OneView (formerly Dataxu) | 
|---|---|---|
| **AI Text Generation** | 6.6 (155 reviews) | Not enough data | 
| **AI Text Summarization** | 6.7 (154 reviews) | Not enough data | 

### Answer Engine Optimization (AEO)

| Product | Score | Reviews |
|---|---|---|
| **Meltwater** | N/A | N/A |
| **Roku OneView (formerly Dataxu)** | N/A | N/A |

#### AI Visibility & Tracking

| Feature | Meltwater | Roku OneView (formerly Dataxu) | 
|---|---|---|
| **AI Mention Tracking** | Not enough data | Not enough data | 
| **AI Search Ranking Insights** | Not enough data | Not enough data | 

#### Sentiment & Brand Analysis

| Feature | Meltwater | Roku OneView (formerly Dataxu) | 
|---|---|---|
| **AI Sentiment Monitoring** | Not enough data | Not enough data | 
| **AI Hallucination Detection** | Not enough data | Not enough data | 

#### Competitive Benchmarking

| Feature | Meltwater | Roku OneView (formerly Dataxu) | 
|---|---|---|
| **Industry AI Sentiment Benchmarking** | Not enough data | Not enough data | 
| **Competitor AI Presence Comparison** | Not enough data | Not enough data | 

#### AI Content Optimization

| Feature | Meltwater | Roku OneView (formerly Dataxu) | 
|---|---|---|
| **Semantic Optimization for AI Models** | Not enough data | Not enough data | 
| **AI-Driven Content Recommendations** | Not enough data | Not enough data | 

#### Reporting & Alerts

| Feature | Meltwater | Roku OneView (formerly Dataxu) | 
|---|---|---|
| **Real-Time AI Mention Alerts** | Not enough data | Not enough data | 
| **AI Visibility Reporting** | Not enough data | Not enough data | 

### Cross-Channel Advertising

| Product | Score | Reviews |
|---|---|---|
| **Meltwater** | N/A | N/A |
| **Roku OneView (formerly Dataxu)** | N/A | N/A |

#### Agentic AI - Cross-Channel Advertising

| Feature | Meltwater | Roku OneView (formerly Dataxu) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Media and Influencer Targeting

| Product | Score | Reviews |
|---|---|---|
| **Meltwater** | 7.4/10 | 529 |
| **Roku OneView (formerly Dataxu)** | N/A | N/A |

#### Database

| Feature | Meltwater | Roku OneView (formerly Dataxu) | 
|---|---|---|
| **Media Database** | 7.9 (490 reviews) | Not enough data | 
| **Contact/Campaign Management** | 7.9 (416 reviews) | Not enough data | 
| **Newsroom** | 8.0 (389 reviews) | Not enough data | 

#### Outreach

| Feature | Meltwater | Roku OneView (formerly Dataxu) | 
|---|---|---|
| **Media Distribution** | 8.1 (433 reviews) | Not enough data | 
| **PR Planner** | 7.5 (146 reviews) | Not enough data | 
| **Social Media Services** | 7.7 (349 reviews) | Not enough data | 

#### Reporting

| Feature | Meltwater | Roku OneView (formerly Dataxu) | 
|---|---|---|
| **Monitoring** | 8.5 (485 reviews) | Not enough data | 
| **Response Desk** | 8.3 (362 reviews) | Not enough data | 
| **Impact Measurement** | 8.1 (413 reviews) | Not enough data | 

#### Agentic AI - Media and Influencer Targeting

| Feature | Meltwater | Roku OneView (formerly Dataxu) | 
|---|---|---|
| **Autonomous Task Execution** | 5.8 (20 reviews) | Not enough data | 
| **Cross-system Integration** | 6.0 (19 reviews) | Not enough data | 
| **Adaptive Learning** | 6.0 (19 reviews) | Not enough data | 
| **Natural Language Interaction** | 6.0 (19 reviews) | Not enough data | 
| **Proactive Assistance** | 6.0 (19 reviews) | Not enough data | 

#### User Rights/Roles

| Feature | Meltwater | Roku OneView (formerly Dataxu) | 
|---|---|---|
| **Version Control** | 7.7 (305 reviews) | Not enough data | 
| **Team Collaboration** | 8.0 (327 reviews) | Not enough data | 

---
## Categories

**Unique to Meltwater (10):** [Audience Intelligence Platforms ](https://www.g2.com/categories/audience-intelligence-platforms), [Social Media Analytics Software](https://www.g2.com/categories/social-media-analytics), [Social Media Suites](https://www.g2.com/categories/social-media-suites), [Social Media Management Tools](https://www.g2.com/categories/social-media-mgmt), [Social Media Listening Tools](https://www.g2.com/categories/social-media-listening-tools), [Answer Engine Optimization (AEO) Tools](https://www.g2.com/categories/answer-engine-optimization-aeo), [Influencer Marketing Platforms](https://www.g2.com/categories/influencer-marketing-platforms), [Media Monitoring Software](https://www.g2.com/categories/media-monitoring), [Media and Influencer Targeting Software](https://www.g2.com/categories/media-and-influencer-targeting), [PR Analytics Software](https://www.g2.com/categories/pr-analytics)

**Unique to Roku OneView (formerly Dataxu) (6):** [Cross-Channel Advertising Software](https://www.g2.com/categories/cross-channel-advertising), [Data Management Platforms (DMP)](https://www.g2.com/categories/data-management-platform-dmp), [Demand Side Platform (DSP)](https://www.g2.com/categories/demand-side-platform-dsp), [Video Advertising Software](https://www.g2.com/categories/video-advertising), [Mobile Advertising Software](https://www.g2.com/categories/mobile-advertising), [Display Advertising Software](https://www.g2.com/categories/display-advertising)


---
## Reviewer Demographics

### By Company Size

| Segment | Meltwater | Roku OneView (formerly Dataxu) | 
|---|---|---|
| **Small-Business** | 41.3% | 32.1% | 
| **Mid-Market** | 38.0% | 40.5% | 
| **Enterprise** | 20.7% | 27.4% | 

### By Industry

#### Meltwater

- **Marketing and Advertising:** 15.2%
- **Public Relations and Communications:** 14.6%
- **Non-Profit Organization Management:** 6.9%
- **Higher Education:** 5.4%
- **Information Technology and Services:** 3.1%
- **Financial Services:** 2.4%
- **Hospital & Health Care:** 2.3%
- **Consumer Goods:** 2.1%
- **Computer Software:** 1.9%
- **Education Management:** 1.7%
- **Other:** 44.2%

#### Roku OneView (formerly Dataxu)

- **Marketing and Advertising:** 63.1%
- **Hospital & Health Care:** 7.1%
- **Broadcast Media:** 6.0%
- **Automotive:** 2.4%
- **Computer Software:** 2.4%
- **Gambling & Casinos:** 2.4%
- **Information Technology and Services:** 2.4%
- **Sports:** 2.4%
- **Industrial Automation:** 1.2%
- **Higher Education:** 1.2%
- **Other:** 9.5%

---
## Alternatives

### Alternatives to Meltwater

- [Semrush](https://www.g2.com/products/semrush/reviews) — 4.4/5 stars (3990 reviews)
- [CisionOne](https://www.g2.com/products/cisionone/reviews) — 3.9/5 stars (1334 reviews)
- [Muck Rack](https://www.g2.com/products/muck-rack/reviews) — 4.5/5 stars (456 reviews)
- [Emplifi](https://www.g2.com/products/emplifi-emplifi/reviews) — 4.4/5 stars (382 reviews)
- [Onclusive](https://www.g2.com/products/onclusive/reviews) — 4.3/5 stars (207 reviews)
- [Hootsuite](https://www.g2.com/products/hootsuite/reviews) — 4.3/5 stars (7315 reviews)
- [Sprout Social](https://www.g2.com/products/sprout-social/reviews) — 4.4/5 stars (6439 reviews)
- [Sprinklr Social](https://www.g2.com/products/sprinklr-social/reviews) — 4.1/5 stars (1214 reviews)
- [Brandwatch Social Media Management](https://www.g2.com/products/brandwatch-social-media-management/reviews) — 4.0/5 stars (983 reviews)
- [Agorapulse](https://www.g2.com/products/agorapulse/reviews) — 4.5/5 stars (973 reviews)

### Alternatives to Roku OneView (formerly Dataxu)

- [Facebook for Business](https://www.g2.com/products/facebook-for-business/reviews) — 4.2/5 stars (1456 reviews)
- [AdRoll](https://www.g2.com/products/adroll/reviews) — 4.1/5 stars (776 reviews)
- [MediaMath by Infillion](https://www.g2.com/products/mediamath-by-infillion/reviews) — 3.9/5 stars (126 reviews)
- [Google Marketing Platform](https://www.g2.com/products/google-marketing-platform/reviews) — 4.1/5 stars (300 reviews)
- [The Trade Desk](https://www.g2.com/products/the-trade-desk/reviews) — 4.4/5 stars (177 reviews)
- [Basis](https://www.g2.com/products/basis/reviews) — 4.5/5 stars (287 reviews)
- [StackAdapt](https://www.g2.com/products/stackadapt/reviews) — 4.7/5 stars (870 reviews)
- [Yahoo AdTech DSP](https://www.g2.com/products/yahoo-adtech-dsp/reviews) — 3.6/5 stars (181 reviews)
- [Skai](https://www.g2.com/products/skai/reviews) — 4.0/5 stars (297 reviews)
- [Adobe Advertising Cloud](https://www.g2.com/products/adobe-advertising-cloud/reviews) — 3.7/5 stars (97 reviews)

---
## Top Discussions

### Meltwater

- Title: [How do I make Meltwater work for our organization?](https://www.g2.com/discussions/how-do-i-make-meltwater-work-for-our-organization) — 3 comments, 1 upvote
  > **Top comment:** "I find it helpful to make customized reporter/influencer lists (based on geography, issue, etc). Makes it easy to do rapid-response outreach."
- Title: [How much does meltwater cost?](https://www.g2.com/discussions/how-much-does-meltwater-cost) — 2 comments
  > **Top comment:** "Depends on the exact tools within the platform you want to use and size of organization.  We are a very small marketing team of a public library, so our cost..."
- Title: [How soon will sysomos and meltwater fully be integrated?](https://www.g2.com/discussions/how-soon-will-sysomos-and-meltwater-fully-be-integrated) — 2 comments, 1 upvote
  > **Top comment:** "Hi Janay. Sorry I don't know the answer to that question. Hopefully a Meltwater rep or someone else can answer it. I suggest simply contacting Meltwater..."
- Title: [How many influencers are on Klear?](https://www.g2.com/discussions/how-many-influencers-are-on-klear) — 1 comment, 1 upvote
  > **Top comment:** "Comment deleted by user."
- Title: [Who uses meltwater?](https://www.g2.com/discussions/who-uses-meltwater) — 1 comment
  > **Top comment:** "Those who have anything to do with social media. "

### Roku OneView (formerly Dataxu)

No discussions available for this product.

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/meltwater-vs-roku-oneview-formerly-dataxu)