Compare Meltwater and Orlo 
Featured Products
At a Glance
Market Segments
Small-Business (41.9% of reviews)
Enterprise (54.5% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Meltwater
Star Rating
(2,516)4.1 out of 5
Market Segments
Small-Business (41.9% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about MeltwaterOrlo
Star Rating
(33)4.4 out of 5
Market Segments
Enterprise (54.5% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
No pricing available
Learn more about OrloSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Meltwater excels in providing a comprehensive media intelligence system, with robust social media listening and monitoring capabilities. Users appreciate its global coverage, which offers a broad perspective on brand performance, making it a strong choice for businesses looking for extensive insights.
- Users say that Orlo offers a straightforward and user-friendly experience, particularly for managing multiple social media channels. Reviewers highlight its ease of scheduling posts and reporting on campaigns, which can be beneficial for teams looking to streamline their social media efforts.
- According to verified reviews, Meltwater's customer service is frequently praised for being responsive and helpful, which can be crucial for users needing support during implementation or when navigating the platform's features.
- Reviewers mention that Orlo's features, such as bulk tagging and actioning posts, are incredibly useful for managing social media efficiently. This functionality is particularly appreciated by users who handle large volumes of content and need to maintain organization.
- G2 reviewers highlight that while Meltwater has a slightly lower ease of use rating, its customizable dashboard and automated analytics provide valuable insights that can enhance decision-making for businesses. Users find the programming intuitive once set up, which can lead to a rewarding experience over time.
- Users report that Orlo's scalability is a significant advantage, as it can adapt to growing business needs. This future-proofing aspect is appealing for organizations looking to expand their marketing strategies without switching platforms.
Pricing
Entry-Level Pricing
Meltwater
No pricing availableOrlo
No pricing availableFree Trial
Meltwater
No trial information availableOrlo
No trial information availableRatings
Meets Requirements
7.9
2,150
8.5
28
Ease of Use
7.8
2,184
8.8
28
Ease of Setup
7.8
1,161
9.2
15
Ease of Admin
8.1
932
9.4
14
Quality of Support
8.6
2,075
9.2
28
Has the product been a good partner in doing business?
8.4
938
9.6
13
Product Direction (% positive)
8.0
2,132
9.6
26
Features by Category
Social Analytics
7.8(won by default)
525
Not enough data
7.7(won by 0.4)
513
7.3
11
8.0
518
8.1(won by 0.1)
13
6.8
376
7.9(won by 1.1)
7
Feature Not Available
8.3(won by default)
7
7.5(won by default)
394
Not enough data
7.1(won by default)
425
Not enough data
Reports & Dashboards
7.7
544
7.9(won by 0.2)
11
8.0
565
8.2(won by 0.2)
13
7.9
481
8.7(won by 0.8)
9
Feature Not Available
Not enough data
Agentic AI - Social Media Analytics
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Content & Collaboration
8.1
238
8.8
7
7.4
211
8.1
7
7.3
202
9.4
6
7.5
203
9.2
6
8.0
228
9.4
6
7.6
212
Not enough data
Social Management
8.3
280
7.5
17
7.8
267
7.9
15
7.4
237
8.4
16
7.9
275
8.2
16
6.5
208
8.1
8
7.1
208
Not enough data
7.3
100
Not enough data
Agentic AI - Social Media Management
5.8
24
Not enough data
6.0
24
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
6.2
23
Not enough data
Media Channels
7.3
638
Not enough data
7.2
660
Not enough data
8.5
734
Not enough data
Geographic Coverage
7.8
706
Not enough data
8.3
715
Not enough data
7.6
637
Not enough data
Reporting
8.2
711
Not enough data
8.1
698
Not enough data
7.9
693
Not enough data
7.9
717
Not enough data
Agentic AI - Media Monitoring
6.3
83
Not enough data
6.3
81
Not enough data
6.2
80
Not enough data
6.3
81
Not enough data
Feature Not Available
Not enough data
Generative AI
6.5
288
Not enough data
6.6
283
Not enough data
Platform Interoperability
Not enough data
7.7
5
Agentic AI - Social Media Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Social Functionality
Not enough data
8.5
10
Campaign Management
Not enough data
8.3
11
Not enough data
8.2
10
Not enough data
7.7
11
Not enough data
7.6
11
Not enough data
8.0
10
Not enough data
8.8
10
Not enough data
8.5
9
Not enough data
7.2
6
Not enough data
8.1
6
Not enough data
7.5
8
Not enough data
8.8
8
Not enough data
7.4
7
Not enough data
7.9
7
Targeting
Not enough data
8.1
9
Not enough data
7.7
8
Not enough data
7.1
8
Not enough data
7.3
8
Platform
Not enough data
6.7
8
Not enough data
8.9
11
Not enough data
9.8
11
Not enough data
9.1
11
Not enough data
8.7
10
Not enough data
8.0
11
Not enough data
8.5
10
Not enough data
9.2
8
Not enough data
9.1
9
Audiences
8.0
46
Not enough data
7.3
44
Not enough data
7.0
42
Not enough data
7.4
42
Not enough data
Data Analysis
7.5
42
Not enough data
8.1
45
Not enough data
8.1
43
Not enough data
7.9
43
Not enough data
Administration
Feature Not Available
Not enough data
Feature Not Available
Not enough data
7.9
43
Not enough data
Agentic AI - Audience Intelligence Platforms
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Monitoring & Listening
8.1
804
8.1
13
7.3
704
7.2
9
8.2
520
Not enough data
8.3
524
Not enough data
7.8
489
Not enough data
7.8
478
Not enough data
Agentic AI - Social Media Listening Tools
6.5
84
Not enough data
6.5
85
Not enough data
6.2
82
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Data Management & Analysis
6.9
779
7.5
12
7.9
790
8.3
12
8.0
483
Not enough data
7.8
465
Not enough data
Influencer Marketing
7.8
203
Not enough data
7.8
205
Not enough data
8.0
209
Not enough data
7.7
199
Not enough data
7.4
196
Not enough data
6.9
162
Not enough data
7.4
170
Not enough data
8.0
199
Not enough data
7.9
200
Not enough data
7.7
185
Not enough data
Feature Not Available
Not enough data
6.7
148
Not enough data
6.7
134
Not enough data
6.3
115
Not enough data
Agentic AI - Influencer Marketing Platforms
Feature Not Available
Not enough data
Feature Not Available
Not enough data
5.5
7
Not enough data
Feature Not Available
Not enough data
6.0
7
Not enough data
Feature Not Available
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Communication
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Internal Use
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Feature Not Available
Process
Not enough data
8.3
9
Not enough data
7.9
7
Not enough data
9.0
5
Channels
Not enough data
Feature Not Available
Not enough data
9.7
10
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Not enough data
Insight
Not enough data
Not enough data
Not enough data
7.8
10
Not enough data
Feature Not Available
Not enough data
8.7
9
Generative AI
6.6
155
Not enough data
6.7
152
Not enough data
AI Visibility & Tracking
Not enough data
Not enough data
Not enough data
Not enough data
Sentiment & Brand Analysis
Not enough data
Not enough data
Not enough data
Not enough data
Competitive Benchmarking
Not enough data
Not enough data
Not enough data
Not enough data
AI Content Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Reporting & Alerts
Not enough data
Not enough data
Not enough data
Not enough data
Database
7.9
484
Not enough data
7.9
414
Not enough data
8.0
389
Not enough data
Outreach
8.1
429
Not enough data
7.5
146
Not enough data
7.7
349
Not enough data
Reporting
8.5
478
Not enough data
8.3
361
Not enough data
8.1
409
Not enough data
Agentic AI - Media and Influencer Targeting
5.8
20
Not enough data
6.0
19
Not enough data
6.0
19
Not enough data
6.0
19
Not enough data
6.0
19
Not enough data
User Rights/Roles
7.7
305
Not enough data
8.0
326
Not enough data
Categories
Categories
Shared Categories
Meltwater and Orlo are categorized as Social Media Analytics, Social Media Management, and Social Media Listening Tools
Unique Categories
Meltwater is categorized as Audience Intelligence Platforms, Social Media Suites, Answer Engine Optimization (AEO), Influencer Marketing Platforms, Media Monitoring, Media and Influencer Targeting, and PR Analytics
Reviews
Reviewers' Company Size
Meltwater
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Orlo
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
15.6%
Public Relations and Communications
14.8%
Non-Profit Organization Management
6.7%
Higher Education
5.5%
Information Technology and Services
3.1%
Other
54.4%
Government Administration
15.2%
Construction
12.1%
Higher Education
9.1%
Transportation/Trucking/Railroad
6.1%
Civic & Social Organization
6.1%
Other
51.5%
Alternatives
Discussions
How do I make Meltwater work for our organization?
3 Comments
AS
I find it helpful to make customized reporter/influencer lists (based on geography, issue, etc). Makes it easy to do rapid-response outreach.Read more
How much does meltwater cost?
2 Comments
CS
Depends on the exact tools within the platform you want to use and size of organization. We are a very small marketing team of a public library, so our cost...Read more
How soon will sysomos and meltwater fully be integrated?
2 Comments
FA
Hi Janay. Sorry I don't know the answer to that question. Hopefully a Meltwater rep or someone else can answer it. I suggest simply contacting Meltwater...Read more
Orlo has no discussions with answers
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