# Best Social Media Listening Tools *By [Yukta Rustagi](https://research.g2.com/insights/author/yukta-rustagi)* Social media listening tools provide functionality for listening, tracking, and gathering relevant content across social media. These tools are used by social media, marketing, and communications teams to identify trends, track competitors, and understand customer sentiment. Researchers can leverage social media listening tools to analyze social trends and media outlets use them to identify breaking news. Social media listening software enables marketers to personalize content for specific users or demographics, identify thought leaders or influencers, and respond to positive or negative mentions. Many of these products also support monitoring across multiple languages and countries, allowing businesses to localize advertisements effectively. As a result, these tools help organizations gain demographic insights, measure social media presence, detect negative mentions, engage with users, and improve brand reputation. Social media listening tools often enhance [social media analytics software](https://www.g2.com/categories/social-media-analytics) by providing data. While these tools can be found as standalone products, their monitoring functionality can also be found within [social media management software](https://www.g2.com/categories/social-media-mgmt?source=search) and [social media suites](https://www.g2.com/categories/social-media-suites?source=search) as a feature. Additionally, many [media monitoring software](https://www.g2.com/categories/media-monitoring) solutions include social listening capabilities. To qualify for inclusion in the Social Media Listening category, a product must: - Listen for specific mentions across social media platforms - Identify trending topics or phrases by tracking real-time conversations - Analyze and detail customer sentiment (positive, negative, neutral) - Organize customer information for audience segmentation and engagement - Identify thought leaders and influencers within relevant industries ## How Many Social Media Listening Tools Products Does G2 Track? **Total Products under this Category:** 191 ### Category Stats (May 2026) - **Average Rating**: 4.41/5 (↑0.01 vs Apr 2026) - **New Reviews This Quarter**: 530 - **Buyer Segments**: Small-Business 45% │ Mid-Market 40% │ Enterprise 14% - **Top Trending Product**: ReadPartner (+0.456) *Last updated: May 18, 2026* ## How Does G2 Rank Social Media Listening Tools Products? **Why You Can Trust G2's Software Rankings:** - 30 Analysts and Data Experts - 39,900+ Authentic Reviews - 191+ Products - Unbiased Rankings G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category. ## Top Social Media Listening Tools at a Glance | # | Product | Rating | Best For | What Users Say | |---|---------|--------|----------|----------------| | 1 | [Sprout Social](https://www.g2.com/products/sprout-social/reviews) | 4.4/5.0 (6,365 reviews) | Unified social inbox and reporting | "[Comprehensive Social Media Management, Slight Setup Hurdles](https://www.g2.com/survey_responses/sprout-social-review-12634457)" | | 2 | [Hootsuite](https://www.g2.com/products/hootsuite/reviews) | 4.3/5.0 (7,131 reviews) | Multi-account social scheduling | "[RSS Feed and Bulk Scheduling Make News Posting Effortless](https://www.g2.com/survey_responses/hootsuite-review-12859347)" | | 3 | [Meltwater](https://www.g2.com/products/meltwater/reviews) | 4.1/5.0 (2,613 reviews) | News and social media monitoring | "[A Structured Way to Track Industry Trends and Media Insights](https://www.g2.com/survey_responses/meltwater-review-12786913)" | | 4 | [Vista Social](https://www.g2.com/products/vista-social/reviews) | 4.8/5.0 (1,089 reviews) | All-in-one social management for small teams | "[Streamlined Workflow with Helpful Team Members and Reviewer Assignments](https://www.g2.com/survey_responses/vista-social-review-12861480)" | | 5 | [Brandwatch Consumer Intelligence](https://www.g2.com/products/brandwatch-consumer-intelligence/reviews) | 4.4/5.0 (707 reviews) | Deep consumer conversation analysis | "[Real-Time Consumer Insights Made Easy with Brandwatch Consumer Intelligence](https://www.g2.com/survey_responses/brandwatch-consumer-intelligence-review-12850850)" | | 6 | [BrandMentions](https://www.g2.com/products/brandmentions/reviews) | 4.9/5.0 (233 reviews) | Brand mention filtering and emotion tracking | "[Essential social listening app for keeping an eye on the competition](https://www.g2.com/survey_responses/brandmentions-review-12254753)" | | 7 | [YouScan](https://www.g2.com/products/youscan/reviews) | 4.7/5.0 (286 reviews) | Visual and sentiment-led social listening | "[Excellent Threads Coverage, Smooth API Setup, and Proactive CSM Support](https://www.g2.com/survey_responses/youscan-review-12851551)" | | 8 | [Agorapulse](https://www.g2.com/products/agorapulse/reviews) | 4.5/5.0 (943 reviews) | Publishing, inbox, and reporting workflow | "[Centralized, Intuitive Social Management with Clear Analytics and Responsive Support](https://www.g2.com/survey_responses/agorapulse-review-12375986)" | | 9 | [Brand24](https://www.g2.com/products/brand24/reviews) | 4.6/5.0 (345 reviews) | Real-time brand reputation alerts | "[Real-Time Insights with User-Friendly Setup](https://www.g2.com/survey_responses/brand24-review-12533019)" | | 10 | [Reputation](https://www.g2.com/products/reputation/reviews) | 4.6/5.0 (2,405 reviews) | Review response and customer feedback management | "[Centralized Hub for Reputation with Room for Social Media Improvement](https://www.g2.com/survey_responses/reputation-review-7128655)" | ## Which Social Media Listening Tools Is Best for Your Use Case? - **Leader:** [Sprout Social](https://www.g2.com/products/sprout-social/reviews) - **Highest Performer:** [Vista Social](https://www.g2.com/products/vista-social/reviews) - **Easiest to Use:** [Vista Social](https://www.g2.com/products/vista-social/reviews) - **Top Trending:** [Vista Social](https://www.g2.com/products/vista-social/reviews) - **Best Free Software:** [Hootsuite](https://www.g2.com/products/hootsuite/reviews) ## Which Type of Social Media Listening Tools Tools Are You Looking For? - [Social Media Listening Tools](https://www.g2.com/categories/social-media-listening-tools) *(current)* - [Social Media Management Tools](https://www.g2.com/categories/social-media-mgmt) - [Social Media Analytics Software](https://www.g2.com/categories/social-media-analytics) - [Media Monitoring Software](https://www.g2.com/categories/media-monitoring) --- **Sponsored** ### YouScan YouScan is a next-generation, AI-powered social listening platform designed to help users gain deep insights into customer behavior and sentiment. This innovative solution caters specifically to marketers, researchers, and public relations professionals who seek to understand their audience more comprehensively. By analyzing what customers say, do, and who they are, YouScan provides a holistic view of consumer interactions with brands, enabling organizations to make informed decisions based on real-time data. The platform is particularly beneficial for a diverse range of users, including large corporations and smaller, customer-centric brands. With over 400 clients worldwide, including industry giants like Nestle, L'Oreal, and Coca-Cola, YouScan is trusted by both established brands and emerging companies. Its mission is to empower organizations to listen to their customers effectively, fostering improved engagement and strategic growth. YouScan boasts several key features that set it apart in the social listening category. One of its standout offerings is the Insights Copilot, a conversational social listening AI agent. This feature simplifies the process of extracting valuable insights from vast amounts of text data, allowing users to effortlessly gauge consumer opinions on brands, competitors, and relevant events. Additionally, YouScan's industry-leading image analysis capabilities enable "visual listening," allowing users to understand how consumers interact with brands through social media images, including brand logo detection and automated visual content reports. Understanding the audience is crucial for effective marketing strategies, and YouScan excels in this area with its Audience Insights feature. This tool provides demographic information, interests, and occupations of individuals discussing brands and topics on social media, allowing users to tailor their marketing efforts to specific segments. The platform's powerful reporting capabilities, combined with a sleek and user-friendly interface, make it accessible and appealing to a wide range of users, from large enterprises to startups. Recognized by industry experts, YouScan has received accolades such as being named a "Cool AI Vendor for Marketing" by Gartner and winning multiple MarkTech Breakthrough Awards for "Best Social Media Monitoring Software." Founded in Kyiv, YouScan has grown into a distributed team with offices across Europe and Latin America, reflecting its commitment to serving a global clientele while continuously evolving to meet the needs of the market. [Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=paid_promo&secure%5Bad_slot%5D=category_product_list&secure%5Bcategory_id%5D=213&secure%5Bmedium%5D=sponsored&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=53908&secure%5Bresource_id%5D=213&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fsocial-media-listening-tools&secure%5Btoken%5D=77f4e35598b91063c895f390cd493f0e6ddff1ba338fcfb9f601f8a54655d803&secure%5Burl%5D=https%3A%2F%2Fyouscan.io%2Fpricing%2F&secure%5Burl_type%5D=paid_promos) --- ## Buyer Guide: Key Questions for Choosing Social Media Listening Tools Software ### What does Social media listening tools do? When I explain social media listening tools, I frame them as systems that help businesses understand what people are saying across social networks, media sources, forums, communities, and digital channels. These platforms bring brand mentions, sentiment, campaigns, competitors, customer feedback, emerging topics, dashboards, alerts, reports, and keyword searches into one workflow. Instead of checking conversations manually across scattered platforms, teams can monitor trends, interpret audience signals, and respond with better context. ### Why do businesses use Social media listening tools? From the G2 reviewer patterns I evaluated, businesses use social media listening tools because manual monitoring across channels takes time and leaves teams with fragmented context. Users want a clearer view of what people say about a brand, product, campaign, client, or competitor. Common benefits reviewers highlight include: - Centralized monitoring across social and media sources. - Faster awareness of mentions, trends, and potential issues. - Better sentiment, audience, and conversation insight. - Easier reports for clients, leaders, and internal teams. - Support for campaign measurement and competitor comparison. - More efficient response workflows through alerts and inboxes. ### Who uses Social media listening tools primarily? I found that G2 users come from teams that need to understand public conversation and act quickly: - **Social media managers** who track mentions, messages, publishing, and engagement. - **Marketing teams** that assess campaigns, audiences, and brand perception. - **Communications and PR teams** that monitor news, reputation, and crisis signals. - **Agencies** that manage client accounts, reports, and competitive context. - **Customer service teams** that use social feedback to identify issues. - **Research teams** that study consumer voice, trends, and sentiment. ### What types of Social media listening tools should I consider? From the G2 feedback I evaluated, buyers should consider these types: - **Social media management suites** for scheduling, inboxes, analytics, and listening together. - **Dedicated listening platforms** for brand, competitor, sentiment, and audience analysis. - **Media monitoring tools** for news coverage, journalist activity, and public mentions. - **Reputation monitoring tools** for customer feedback and service visibility. - **Agency-friendly platforms** for multiple clients, shared reports, and account organization. ### What are the core features to look for in Social media listening tools? When I break down G2 reviews for this category, I look closely at the themes users repeatedly mention: - Broad source coverage across social, media, and community channels that helps teams monitor conversations wherever their audience is active. - Flexible keyword, query, and filtering controls that help users narrow results and track the topics that matter most. - Sentiment analysis with room for adjustment that helps teams understand audience tone while correcting context when needed. - Real-time alerts for spikes, mentions, and emerging issues that help teams respond quickly to opportunities, risks, or brand concerns. - Dashboards that make trends and performance easy to interpret, helping users turn large volumes of conversation data into clear insights. - Reports for clients, executives, and campaign teams that help stakeholders understand brand health, campaign impact, and audience feedback. - Competitor, audience, and influencer insights that help teams compare market activity and identify voices shaping conversations. - Integrations with publishing, CRM, service, or workflow tools that help connect listening data to daily marketing, support, and engagement processes. - Responsive support and onboarding for setup that help teams build useful queries, dashboards, and reports faster. ### What trends are shaping Social media listening tools right now? From the G2 review patterns I evaluated, several trends stand out: - **Unified social workflows** are connecting listening with publishing, scheduling, engagement, and inbox management. - **AI-assisted insights** are helping teams summarize conversations, detect themes, and interpret audience sentiment faster. - **Broader channel coverage** is becoming more important as buyers look to monitor social networks, forums, media sources, communities, and harder-to-track conversations. - **Sentiment accuracy** remains a key priority because teams need reliable context before acting on customer feedback or brand mentions. - **Smarter alerts** are helping users surface important mentions, trends, and risks without creating unnecessary noise. - **Competitive and campaign intelligence** is expanding as teams use listening data to track market movement, brand health, and content performance. ### How should I choose Social media listening tools? For me, the strongest social media listening tools are the ones that turn scattered online mentions into clear, useful decisions. When source coverage, keyword tracking, alerts, reporting, query depth, and ease of use align with the team's monitoring needs, social media listening software becomes a dependable system for understanding conversations and acting on them faster. --- ## What Are the Top-Rated Social Media Listening Tools Products in 2026? ### 1. [Sprout Social](https://www.g2.com/products/sprout-social/reviews) **Average Rating:** 4.4/5.0 **Total Reviews:** 6,365 **Why buyers love it?:** Sprout Social centered on cross-channel organization in the feedback I evaluated. Reviewers highlight the smart inbox, scheduling, tagging, analytics, and social listening as useful parts of daily social management. I found that users often value the ability to manage comments, mentions, reviews, and performance data in one place. The strongest fit appears to be teams that need centralized engagement plus deeper reporting. Some reviewers raise concerns about cost, onboarding, and advanced features that can feel tedious for smaller teams. ### What Do G2 Reviewers Say About Sprout Social? *AI-generated summary from verified user reviews* **Pros:** - Users find Sprout Social exceptionally **user-friendly** , allowing easy integration and management of multiple social media profiles. - Users value the **ease of scheduling posts** across multiple accounts, enhancing team efficiency and social media management. - Users enjoy the **ease of scheduling** with Sprout Social, making content management across platforms seamless and efficient. - Users value the **comprehensive analytics** of Sprout Social, enhancing reporting and providing crucial insights for stakeholders. - Users appreciate the **centralized management** of Sprout Social, streamlining multiple account oversight and enhancing productivity. **Cons:** - Users desire more **missing features** in Sprout Social, such as enhanced content sharing and improved analytics capabilities. - Users find the **limited features** of Sprout Social frustrating, particularly regarding scheduling, analytics, and integrations. - Users find Sprout Social's **high pricing** a barrier, especially for larger organizations needing multiple accounts. - Users express the need for **improvement in support and features** to enhance efficiency and accuracy on Sprout Social. - Users find the **high pricing** of Sprout Social a barrier, limiting accessibility for larger organizations and teams. #### Key Features - Social Analytics - Scalability - Competitor Analysis - Content Calendar - Sentiment Analysis #### What Are Recent G2 Reviews of Sprout Social? **"[Comprehensive Social Media Management, Slight Setup Hurdles](https://www.g2.com/survey_responses/sprout-social-review-12634457)"** **Rating:** 4.5/5.0 stars *— Robert H M.* [Read full review](https://www.g2.com/survey_responses/sprout-social-review-12634457) --- **"[Rock-Solid Scheduling and Reporting That Saves Hours Across Platforms](https://www.g2.com/survey_responses/sprout-social-review-12826751)"** **Rating:** 5.0/5.0 stars *— Bhupendra S.* [Read full review](https://www.g2.com/survey_responses/sprout-social-review-12826751) --- #### What Are G2 Users Discussing About Sprout Social? - [How are marketers and businesses utilizing Sprout Social for managing their social media strategies?](https://www.g2.com/discussions/how-are-marketers-and-businesses-utilizing-sprout-social-for-managing-their-social-media-strategies) - 1 comment - [What is Sprout Social used for?](https://www.g2.com/discussions/what-is-sprout-social-used-for) - [Does Sprout Social have a free plan?](https://www.g2.com/discussions/does-sprout-social-have-a-free-plan) - 3 comments ### 2. [Hootsuite](https://www.g2.com/products/hootsuite/reviews) **Average Rating:** 4.3/5.0 **Total Reviews:** 7,131 **Why buyers love it?:** Hootsuite came through as a practical hub for managing several social accounts from one dashboard. When I reviewed G2 feedback, users highlight post scheduling, feed monitoring, campaign tracking, and reporting. Reviewers often connect the tool with saving time across separate platforms and keeping brand activity organized. I found that it serves teams that prioritize scheduled publishing and account oversight. Some users mention pricing, setup complexity for new users, and limits around deeper listening or analytics. ### What Do G2 Reviewers Say About Hootsuite? *AI-generated summary from verified user reviews* **Pros:** - Users value the **effortless post scheduling** features of Hootsuite, enhancing productivity and simplifying content planning. - Users appreciate the **ease of use** of Hootsuite, allowing for efficient management of social media in one place. - Users love Hootsuite for its **easy scheduling** feature, allowing stress-free management of social media posts anytime. - Users appreciate the **centralized management** of Hootsuite, significantly saving time and improving social media engagement. - Users love that Hootsuite makes **scheduling posts easy** , streamlining social media management and enhancing engagement effortlessly. **Cons:** - Users find Hootsuite's **limited features** frustrating, particularly in customizing uploads and managing multiple identities. - Users are frustrated by **missing features** like cover photo selection and limited analytics, impacting usability and experience. - Users find Hootsuite's pricing **prohibitive** compared to competitors, limiting access to desired features and integrations. - Users find Hootsuite's **high pricing** a drawback, especially compared to competitors with similar features and integrations. - Users face **posting issues** with Hootsuite, such as failed uploads and limitations on scheduling updates for platforms. #### Key Features - Social Analytics - Report Customizability - Competitor Analysis - Content Calendar - Social Reporting #### What Are Recent G2 Reviews of Hootsuite? **"[RSS Feed and Bulk Scheduling Make News Posting Effortless](https://www.g2.com/survey_responses/hootsuite-review-12859347)"** **Rating:** 4.5/5.0 stars *— Shanya D.* [Read full review](https://www.g2.com/survey_responses/hootsuite-review-12859347) --- **"[All-in-One Social Media Scheduling Made Easy with Hootsuite](https://www.g2.com/survey_responses/hootsuite-review-12861102)"** **Rating:** 5.0/5.0 stars *— Colby D.* [Read full review](https://www.g2.com/survey_responses/hootsuite-review-12861102) --- #### What Are G2 Users Discussing About Hootsuite? - [How is Hootsuite helping businesses manage their social media presence more effectively and efficiently?](https://www.g2.com/discussions/how-is-hootsuite-helping-businesses-manage-their-social-media-presence-more-effectively-and-efficiently) - 2 comments - [How is Hootsuite being used to enhance operational efficiency and user experience in its specific field?](https://www.g2.com/discussions/how-is-hootsuite-being-used-to-enhance-operational-efficiency-and-user-experience-in-its-specific-field) - 1 comment - [What is Hootsuite used for?](https://www.g2.com/discussions/what-is-hootsuite-used-for) - 2 comments ### 3. [Meltwater](https://www.g2.com/products/meltwater/reviews) **Average Rating:** 4.1/5.0 **Total Reviews:** 2,613 **Why buyers love it?:** Meltwater stood out for broad media visibility and flexible search work. From the reviewer patterns I evaluated, users highlight news monitoring, keyword searches, social listening, alerts, and AI-supported analysis. Reviewers often value it for tracking brand coverage, crisis signals, authors, and engagement across media sources. I found that its best fit is teams that need social data connected with wider news and PR context. Users also mention rigid dashboards, duplicate results, and access limits for some social platforms. ### What Do G2 Reviewers Say About Meltwater? *AI-generated summary from verified user reviews* **Pros:** - Users value the **ease of use** of Meltwater, appreciating quick setup and helpful customer support throughout their journey. - Users appreciate the **user-friendly filtering options** of Meltwater, allowing them to tailor information precisely to their needs. - Users appreciate Meltwater for its **outstanding customer support** , particularly praising the helpfulness of their knowledgeable team. - Users commend Meltwater for its **exceptional customer support** , which is vital for their continued loyalty and success. - Users find **Meltwater's helpfulness** invaluable, thanks to responsive customer service and intuitive reporting features that enhance usability. **Cons:** - Users note the **improvement needed** in relevance and platform limitations for effective media monitoring with Meltwater. - Users struggle with the **learning curve** of Meltwater, finding Boolean logic and advanced features challenging to master. - Users find the interface **not intuitive** , posing challenges in effectively navigating and utilizing the platform's features. - Users face **technical issues** with Meltwater, particularly with Boolean searches, lag times, and inaccurate sentiment measurements. - Users find the **complexity of Boolean logic** in Meltwater challenging, impacting their search results and usability. #### What Are Recent G2 Reviews of Meltwater? **"[A Structured Way to Track Industry Trends and Media Insights](https://www.g2.com/survey_responses/meltwater-review-12786913)"** **Rating:** 4.5/5.0 stars *— VINAY P.* [Read full review](https://www.g2.com/survey_responses/meltwater-review-12786913) --- **"[One-Stop Shop for Social Media Management with Stellar Support](https://www.g2.com/survey_responses/meltwater-review-10950025)"** **Rating:** 5.0/5.0 stars *— Sydnie F.* [Read full review](https://www.g2.com/survey_responses/meltwater-review-10950025) --- #### What Are G2 Users Discussing About Meltwater? - [What is Linkfluence used for?](https://www.g2.com/discussions/what-is-linkfluence-used-for) - [How many influencers are on Klear?](https://www.g2.com/discussions/how-many-influencers-are-on-klear) - 1 comment, 1 upvote - [Who uses meltwater?](https://www.g2.com/discussions/who-uses-meltwater) - 1 comment ### 4. [Vista Social](https://www.g2.com/products/vista-social/reviews) **Average Rating:** 4.8/5.0 **Total Reviews:** 1,089 **Why buyers love it?:** Vista Social appeared strongest where users need simple account management across channels. When I assessed G2 sentiment, reviewers highlight its user-friendly interface, scheduling, real-time updates, inbox activity, analytics, and listening features. Users often connect it with saving time across client accounts and reducing platform switching. I found that it fits teams that want publishing, messages, reports, and listening in a single workflow. Some reviewers mention slow loading, occasional glitches, and a learning curve for advanced automation or listening. ### What Do G2 Reviewers Say About Vista Social? *AI-generated summary from verified user reviews* **Pros:** - Users find Vista Social incredibly **easy to use** , simplifying social media management for businesses of all sizes. - Users love the **intuitive user experience** of Vista Social, making social media management effortless and efficient. - Users love the **easy scheduling and unified inbox** of Vista Social, enhancing organization and efficiency for social media management. - Users appreciate the **post scheduling feature** of Vista Social, making content management effortless and timely. - Users value the **centralized management** of Vista Social, streamlining content scheduling and enhancing productivity for their businesses. **Cons:** - Users find the **learning curve challenging** , but believe familiarity will improve their overall experience with Vista Social. - Users find the **missing mobile app** and limited integration prompts of Vista Social a drawback for managing social accounts. - Users face **limitations with social media integrations** , particularly with smaller platforms and mobile connectivity challenges. - Users suggest that **improvement is needed** in AI capabilities for better accuracy and enhanced dashboard analytics monitoring. - Users report **linking issues** with Vista Social, particularly with integrating Facebook without an Instagram account. #### Key Features - Social Publishing - Report Customizability - Follower Analysis - Content Library #### What Are Recent G2 Reviews of Vista Social? **"[Streamlined Workflow with Helpful Team Members and Reviewer Assignments](https://www.g2.com/survey_responses/vista-social-review-12861480)"** **Rating:** 5.0/5.0 stars *— Joyce N.* [Read full review](https://www.g2.com/survey_responses/vista-social-review-12861480) --- **"[Clean UI, Smooth Scheduling, and Time-Saving AI Features](https://www.g2.com/survey_responses/vista-social-review-12849925)"** **Rating:** 5.0/5.0 stars *— Cassandra L.* [Read full review](https://www.g2.com/survey_responses/vista-social-review-12849925) --- ### 5. [Brandwatch Consumer Intelligence](https://www.g2.com/products/brandwatch-consumer-intelligence/reviews) **Average Rating:** 4.4/5.0 **Total Reviews:** 707 **Why buyers love it?:** Brandwatch Consumer Intelligence carried a research-heavy pattern in the review data. When I reviewed the feedback, users highlight social listening dashboards, tagging, filtering, competitive insight, share-of-voice work, and AI-driven support. Reviewers often use it to understand audience language, conversation progress, and brand perception across large data sets. I found that it suits teams focused on consumer insight rather than basic scheduling. Some users mention slow data pulls, historical data limits, and sentiment accuracy concerns. ### What Do G2 Reviewers Say About Brandwatch Consumer Intelligence? *AI-generated summary from verified user reviews* **Pros:** - Users appreciate the **ease of widget creation** in Brandwatch, enabling seamless data analysis and audience insights. - Users find **Brandwatch Consumer Intelligence** invaluable for tracking brand presence and evaluating campaign impacts effortlessly. - Users appreciate the **intuitive design** of Brandwatch, highlighting its user-friendly features and comprehensive support resources. - Users value the **intuitive dashboards** of Brandwatch Consumer Intelligence, enabling quick insights and effective data management. - Users value the **data accuracy** of Brandwatch Consumer Intelligence, enhancing insights for presentations and client work. **Cons:** - Users highlight a noticeable **learning curve** due to the complexity of features and query building for new users. - Users note **limited features** of Brandwatch, including data source gaps and inefficiencies in query management tools. - Users are frustrated with **platform limitations** , specifically in parsing content and poor dashboard functionality. - Users find Brandwatch Consumer Intelligence to be **not intuitive** , leading to a cumbersome setup process that hinders usability. - Users experience **data inaccuracy** affecting insights due to inadequate query management and gaps in data sources. #### What Are Recent G2 Reviews of Brandwatch Consumer Intelligence? **"[Highly Valuable Social Listening for Market Research and Trend Tracking](https://www.g2.com/survey_responses/brandwatch-consumer-intelligence-review-12601971)"** **Rating:** 4.5/5.0 stars *— Weiqing H.* [Read full review](https://www.g2.com/survey_responses/brandwatch-consumer-intelligence-review-12601971) --- **"[Real-Time Consumer Insights Made Easy with Brandwatch Consumer Intelligence](https://www.g2.com/survey_responses/brandwatch-consumer-intelligence-review-12850850)"** **Rating:** 4.0/5.0 stars *— Janvi B.* [Read full review](https://www.g2.com/survey_responses/brandwatch-consumer-intelligence-review-12850850) --- #### What Are G2 Users Discussing About Brandwatch Consumer Intelligence? - [What does Brandwatch do?](https://www.g2.com/discussions/what-does-brandwatch-do) - 1 comment - [Is brandwatch free?](https://www.g2.com/discussions/is-brandwatch-free) - 1 comment - [How much does brandwatch cost?](https://www.g2.com/discussions/how-much-does-brandwatch-cost) ### 6. [BrandMentions](https://www.g2.com/products/brandmentions/reviews) **Average Rating:** 4.9/5.0 **Total Reviews:** 233 **Why buyers love it?:** BrandMentions showed a distinct focus on mention discovery and signal cleanup. From the G2 feedback I evaluated, reviewers highlight emotion analysis, domain exclusions, Reddit and LinkedIn discovery, and focused mention feeds. Users often connect it with reputation monitoring, customer conversations, and early PR issue detection. I found that its value appears strongest when teams need to filter noise and understand tone around brand mentions. Reviewers also note minor interface and email presentation issues. ### What Do G2 Reviewers Say About BrandMentions? *AI-generated summary from verified user reviews* **Pros:** - Users find BrandMentions' **ease of use** remarkable, enabling quick setup and effortless navigation for effective brand monitoring. - Users value the **comprehensive sentiment analysis** of BrandMentions, enhancing brand health insights for informed decision-making. - Users appreciate the **strong reporting engine** of BrandMentions, enjoying detailed insights and effective competitor monitoring. - Users value the **detailed competitor insights** from BrandMentions, gaining a tactical advantage through real-time alerts and analytics. - Users value the **trend analysis capabilities** of BrandMentions, enabling quick insights and efficient engagement with discussions. **Cons:** - Users face challenges with **intensive filtering problems** due to the overwhelming volume of data, affecting usability. - Users desire greater **customization options** for report visuals and mobile access to enhance their experience with BrandMentions. - Users find that **time-consuming processes** in BrandMentions can hinder efficiency, particularly with large data sets and dashboards. - Users experience **slow loading** times for data exports and reports, causing delays in analysis during urgent situations. - Users face a challenging **learning curve** due to the complex features and minimal onboarding support for new users. #### Key Features - Social Measurement - Sentiment Analysis - Comparison - Cross-system Integration #### What Are Recent G2 Reviews of BrandMentions? **"[Finally a way to see what people say behind my back (in a good way!!)](https://www.g2.com/survey_responses/brandmentions-review-12393096)"** **Rating:** 5.0/5.0 stars *— Nadia G.* [Read full review](https://www.g2.com/survey_responses/brandmentions-review-12393096) --- **"[Essential social listening app for keeping an eye on the competition](https://www.g2.com/survey_responses/brandmentions-review-12254753)"** **Rating:** 5.0/5.0 stars *— Marina L.* [Read full review](https://www.g2.com/survey_responses/brandmentions-review-12254753) --- #### What Are G2 Users Discussing About BrandMentions? - [How can I track social media mentions for free?](https://www.g2.com/discussions/how-can-i-track-social-media-mentions-for-free) - [What is Social Mention used for?](https://www.g2.com/discussions/what-is-social-mention-used-for) - [What is BrandMentions?](https://www.g2.com/discussions/what-is-brandmentions) ### 7. [YouScan](https://www.g2.com/products/youscan/reviews) **Average Rating:** 4.7/5.0 **Total Reviews:** 286 **Why buyers love it?:** YouScan drew feedback around depth of social listening and source coverage. When I evaluated reviewer sentiment, users highlight broad data access, sentiment insight, visual analysis, and an interface that supports self-guided use. Reviewers often connect it with brand, competitor, and crisis monitoring across social conversations. I found that it fits teams that need detailed social listening with customer behavior and perception context. Some users mention historical data delays, dashboard differences, and a need for clearer metric explanations. ### What Do G2 Reviewers Say About YouScan? *AI-generated summary from verified user reviews* **Pros:** - Users commend YouScan's **responsive customer support** , quickly addressing inquiries and enhancing user experience during onboarding. - Users value the **helpful customer support** of YouScan, providing prompt assistance and enhancing user experience significantly. - Users appreciate the **user-friendly interface** of YouScan, making social media monitoring efficient and enjoyable. - Users value the **powerful analytics** of YouScan, enabling swift trend identification and data-driven decision-making. - Users highly value YouScan for its **effective social listening** , enhancing brand monitoring and improving customer engagement. **Cons:** - Users find the **learning curve challenging** , particularly with mastering search queries and navigating the interface effectively. - Users find the **difficult learning curve** of YouScan can be overwhelming, yet it becomes manageable with experience. - Users experience **slow performance** when analyzing large datasets, which hampers efficiency and customization opportunities. - Users express concerns about **limited features** in YouScan, impacting usability for medium to large operations. - Users express concerns about **data inaccuracy** , as limited queries and small samples hinder effective analysis and insights. #### Key Features - White Label - Follower Analysis - Competitive Intelligence - Revenue Reporting - Print Media #### What Are Recent G2 Reviews of YouScan? **"[Excellent Threads Coverage, Smooth API Setup, and Proactive CSM Support](https://www.g2.com/survey_responses/youscan-review-12851551)"** **Rating:** 4.5/5.0 stars *— bizinside .* [Read full review](https://www.g2.com/survey_responses/youscan-review-12851551) --- **"[YouScan Is Essential for TikTok Listening—and Valuable Across Platforms](https://www.g2.com/survey_responses/youscan-review-12791704)"** **Rating:** 4.5/5.0 stars *— Jack F.* [Read full review](https://www.g2.com/survey_responses/youscan-review-12791704) --- #### What Are G2 Users Discussing About YouScan? - [What are the benefits and challenges of using YouScan for social media listening?](https://www.g2.com/discussions/what-are-the-benefits-and-challenges-of-using-youscan-for-social-media-listening) - [What is YouScan used for?](https://www.g2.com/discussions/what-is-youscan-used-for) - 1 comment, 1 upvote ### 8. [Agorapulse](https://www.g2.com/products/agorapulse/reviews) **Average Rating:** 4.5/5.0 **Total Reviews:** 943 **Why buyers love it?:** Agorapulse came across as a social management tool with listening adjacent to daily publishing work. From the feedback I evaluated, reviewers highlight ease of use, responsive support, scheduling, inbox management, reporting, and tracking tools such as UTM support. Users often connect it with reducing time spent across networks and keeping engagement organized. I found that it fits teams that want publishing, engagement, and reports in one operational workflow. Some reviewers mention rigid custom workflows, approval friction, and platform API limits. ### What Do G2 Reviewers Say About Agorapulse? *AI-generated summary from verified user reviews* **Pros:** - Users find Agorapulse incredibly **easy to use** , making integration into workflows effortless and efficient. - Users value the **centralized management** of Agorapulse, enjoying seamless integration and efficiency across multiple social media channels. - Users praise Agorapulse for its **responsive support team** and easy-to-use features that streamline their workflows. - Users value the **easy post scheduling** in Agorapulse, enabling efficient content management across multiple social media channels. - Users appreciate the **intuitive interface** of Agorapulse, making social media management effortless and accessible for everyone. **Cons:** - Users highlight the **expensive pricing** for additional profiles, which can become a significant financial burden. - Users feel the **high pricing** of Agorapulse can limit access to features and increase overall costs significantly. - Users note the **mobile experience and reporting bugs** need significant improvement for better functionality and reliability. - Users find the **difficult reporting** of Agorapulse lacks customization and comprehensiveness for their needs. - Users find **limited customization** options in Agorapulse, which restricts flexibility for managing workflows and reports. #### Key Features - Social Analytics - Report Customizability - Sentiment Analysis - Shared Inbox - Social Measurement #### What Are Recent G2 Reviews of Agorapulse? **"[Centralized Social Management with Some Reporting Hiccups](https://www.g2.com/survey_responses/agorapulse-review-12305895)"** **Rating:** 4.5/5.0 stars *— Tatiana D.* [Read full review](https://www.g2.com/survey_responses/agorapulse-review-12305895) --- **"[Centralized, Intuitive Social Management with Clear Analytics and Responsive Support](https://www.g2.com/survey_responses/agorapulse-review-12375986)"** **Rating:** 4.5/5.0 stars *— Marijke B.* [Read full review](https://www.g2.com/survey_responses/agorapulse-review-12375986) --- #### What Are G2 Users Discussing About Agorapulse? - [What is Agorapulse used for?](https://www.g2.com/discussions/what-is-agorapulse-used-for) - 1 comment - [How many accounts can you have on Hootsuite?](https://www.g2.com/discussions/agorapulse-how-many-accounts-can-you-have-on-hootsuite) - [What are the features of Hootsuite?](https://www.g2.com/discussions/agorapulse-what-are-the-features-of-hootsuite) ### 9. [Brand24](https://www.g2.com/products/brand24/reviews) **Average Rating:** 4.6/5.0 **Total Reviews:** 345 **Why buyers love it?:** Brand24 appeared in feedback as a quick way to monitor online conversations. When I reviewed the reviewer patterns, users highlight easy setup, real-time alerts, AI-supported reports, customer support, and web conversation tracking. Reviewers often connect it with reputation monitoring, client monitoring, and confidence that important mentions surface quickly. I found that it suits teams that need accessible monitoring without heavy setup. Some users ask for more detailed and flexible alert controls. ### What Do G2 Reviewers Say About Brand24? *AI-generated summary from verified user reviews* **Pros:** - Users value the **ease of use** of Brand24, appreciating its user-friendly interface and efficient reporting tools. - Users appreciate the **comprehensive overview and real-time monitoring** provided by Brand24, enhancing their online awareness effortlessly. - Users value the **comprehensive brand monitoring** of Brand24, aiding in effortless tracking and understanding of online presence. - Users appreciate the **easy-to-use interface** of Brand24, facilitating quick navigation and efficient data analysis. - Users appreciate the **easy monitoring of mentions** across platforms, enhancing brand perception and decision-making in real time. **Cons:** - Users express frustration over **filtering problems** that hinder project setup and relevance in analysis with Brand24. - Users express frustration with the **limited features** of Brand24, especially regarding historical data and project setup processes. - Users note that **data inaccuracy** can lead to confusion, especially with sarcasm and irrelevant information. - Users often encounter **irrelevant content** in mentions, requiring manual filtering to achieve accurate monitoring results. - Users find the **slow loading** times detract from the overall experience when using Brand24's features. #### Key Features - Report Exporting - Competitor Analysis - Online Media - Local Media - Keyword Targeting #### What Are Recent G2 Reviews of Brand24? **"[Real-Time Insights with User-Friendly Setup](https://www.g2.com/survey_responses/brand24-review-12533019)"** **Rating:** 5.0/5.0 stars *— Bartłomiej K.* [Read full review](https://www.g2.com/survey_responses/brand24-review-12533019) --- **"[Accurate Real-Time Monitoring and Spot-On Sentiment Analysis](https://www.g2.com/survey_responses/brand24-review-12805537)"** **Rating:** 5.0/5.0 stars *— Karolina M.* [Read full review](https://www.g2.com/survey_responses/brand24-review-12805537) --- ### 10. [Reputation](https://www.g2.com/products/reputation/reviews) **Average Rating:** 4.6/5.0 **Total Reviews:** 2,405 **Why buyers love it?:** Reputation was most clearly tied to customer feedback and online review workflows. When I reviewed G2 sentiment, users highlight ease of use, review response, customer feedback tracking, reporting, implementation help, and multi-site visibility. Reviewers often connect it with identifying service issues, managing online presence, and improving response processes. I found that it suits organizations that treat reviews as a core reputation and customer experience signal. Some users mention report usability, report lag, and lighter social media management depth. ### What Do G2 Reviewers Say About Reputation? *AI-generated summary from verified user reviews* **Pros:** - Users value the **user-friendly interface** of Reputation, making it easy to manage multiple properties efficiently. - Users appreciate the **convenient management of multiple reviews** in one place, streamlining their workflow significantly. - Users appreciate the **transparency and ease of access** of Reputation, enhancing user experience for both staff and residents. - Users appreciate the **convenience of centralized reviews** , saving time and simplifying management across multiple platforms. - Users appreciate the **user-friendly interface** of Reputation, facilitating job functions while enhancing customer satisfaction. **Cons:** - Users find that improvements are needed for the **support system and survey setup** to enhance user experience and feedback. - Users find it challenging to **track reviews across platforms** , leading to stress from negative feedback. - Users are frustrated by the **missing features** like easy template updates, bulk upload, and social media content creation. - Users are frustrated with the **reporting issues** , including bugs and lack of user-friendly features in the interface. - Users find the **reporting lags** in Reputation frustrating, leading to confusion in review navigation and scoring. #### Key Features - Social Publishing - White Label - Competitor Analysis - Customer Feedback - Social Networks Monitoring #### What Are Recent G2 Reviews of Reputation? **"[Centralized Hub for Reputation with Room for Social Media Improvement](https://www.g2.com/survey_responses/reputation-review-7128655)"** **Rating:** 4.0/5.0 stars *— Giovanni A.* [Read full review](https://www.g2.com/survey_responses/reputation-review-7128655) --- **"[Good Product with room for improvement](https://www.g2.com/survey_responses/reputation-review-8326857)"** **Rating:** 4.0/5.0 stars *— Kim W.* [Read full review](https://www.g2.com/survey_responses/reputation-review-8326857) --- #### What Are G2 Users Discussing About Reputation? - [Is BlackLine an ERP?](https://www.g2.com/discussions/is-blackline-an-erp) - [How much does reputation com cost?](https://www.g2.com/discussions/how-much-does-reputation-com-cost) - 1 comment - [What is Reputation Management Software?](https://www.g2.com/discussions/what-is-reputation-management-software) - 1 comment ### 11. [Lucidya - Social Media Analytics](https://www.g2.com/products/lucidya-social-media-analytics/reviews) **Average Rating:** 4.7/5.0 **Total Reviews:** 103 **Product Description:** Lucidya’s AI-powered Social Listening software helps enterprises understand what is being said about their brand so they can spot trends, identify growth opportunities, and protect their reputation. With advanced brand monitoring, sentiment analysis, and competitive benchmarking, Lucidya enables businesses to capture every conversation that matters across digital channels. From monitoring brand health to uncovering market opportunities, Lucidya transforms raw social data into actionable insights that safeguard reputation, deepen customer understanding, and accelerate growth. With real-time alerts, analytics dashboards, influencer tracking, and automated reporting, Lucidya empowers teams to move faster, make smarter decisions, and stay ahead of customer expectations. Key Capabilities of Lucidya’s Social Listening Platform -Monitor brand health in real time by tracking mentions, sentiment, and public perception across social media, blogs, forums, and news sites. -Stay proactive with instant alerts on traffic spikes, influencer activity, and emerging trends to respond quickly and prevent crises. -Visualize performance with analytics dashboards that centralize KPIs, highlight opportunities, and align stakeholders. -Benchmark against competitors with share of voice analysis, sentiment tracking, and performance comparisons to identify strengths, weaknesses, and market gaps. -Optimize campaign performance by analyzing engagement, sentiment, and ROI with detailed post-level and tweet volume insights. -Leverage historical and live data to uncover long-term trends, forecast market shifts, and react instantly to new developments. -Protect brand reputation by detecting sudden spikes in negative sentiment and mitigating risks before they escalate into crises. -Gain audience insights into customer behavior, preferences, and sentiment to personalize strategies and boost engagement. -Track influencer marketing opportunities by monitoring influencer activity, mentions, and engagement to strengthen brand visibility. -Stay informed on industry trends with continuous monitoring of competitor activity, customer conversations, and market shifts. -Maximize event impact by tracking conversations around product launches, conferences, and events in real time to adapt campaigns on the spot. Save time with automated reporting by distributing tailored insights to stakeholders without manual effort. Keep an eye on your brand's social media activities and market performance across all digital channels with Lucidya’s Social Listening platform. ### What Do G2 Reviewers Say About Lucidya - Social Media Analytics? *AI-generated summary from verified user reviews* **Pros:** - Users value the **ease of use** of Lucidya, allowing for quick setup and intuitive navigation for insights. - Users value the **easy setup** of Lucidya, enabling quick access to powerful social media analytics. - Users love Lucidya for its **intuitive interface** , making analytics effortless and enhancing workflow efficiency. - Users value the **user-friendly interface** of Lucidya, simplifying data analysis and enhancing overall efficiency in social media management. - Users value the **relevant insights and user-friendly navigation** of Lucidya, enhancing their market understanding effectively. **Cons:** - Users experience **difficult reporting** , noting issues like inflexibility, inconsistencies, and long data loading times in Lucidya. - Users desire enhanced **dashboard interactivity** for deeper analytics, customization, and improved flexibility for various team requirements. - Users experience **slow data loading speeds** that can delay report generation and impact meeting deadlines. - Users find that the **customization issues** hinder flexibility in adapting Lucidya's reports and dashboards for diverse team needs. - Users find that **data inaccuracy** in reports requires manual validation and calls for better customization and metric clarity. #### What Are Recent G2 Reviews of Lucidya - Social Media Analytics? **"[Time-Saving and Insightful Social Media Tool](https://www.g2.com/survey_responses/lucidya-social-media-analytics-review-12698695)"** **Rating:** 5.0/5.0 stars *— Abdullrahim A.* [Read full review](https://www.g2.com/survey_responses/lucidya-social-media-analytics-review-12698695) --- **"[Empowers Strategy with Comprehensive Insights](https://www.g2.com/survey_responses/lucidya-social-media-analytics-review-12791106)"** **Rating:** 4.5/5.0 stars *— Verified User in Computer Games* [Read full review](https://www.g2.com/survey_responses/lucidya-social-media-analytics-review-12791106) --- #### What Are G2 Users Discussing About Lucidya - Social Media Analytics? - [What improvements would you suggest for Lucidya to better meet your social media analytics needs?](https://www.g2.com/discussions/what-improvements-would-you-suggest-for-lucidya-to-better-meet-your-social-media-analytics-needs) - [What is Lucidya - Social Media Analytics used for?](https://www.g2.com/discussions/what-is-lucidya-social-media-analytics-used-for) ### 12. [Brandwatch Social Media Management](https://www.g2.com/products/brandwatch-social-media-management/reviews) **Average Rating:** 4.0/5.0 **Total Reviews:** 959 **Why buyers love it?:** Brandwatch Social Media Management showed value around organizing social activity across accounts. From the reviewer sentiment I evaluated, users highlight mention tracking, keyword queries, dashboards, visualizations, scheduling, and metric organization. Reviewers often connect it with centralized monitoring and consumer insight for brand perception. I found that it fits teams that need both social management and listening views in one environment. Users also mention login issues, app usability, TikTok coverage gaps, and occasional disconnections. ### What Do G2 Reviewers Say About Brandwatch Social Media Management? *AI-generated summary from verified user reviews* **Pros:** - Users appreciate the **ease of use** of Brandwatch, highlighting its straightforward setup and streamlined management for social media. - Users love the **efficient post scheduling** feature of Brandwatch, making social media management significantly easier and more organized. - Users love the **seamless content publishing and scheduling features** of Brandwatch, simplifying social media management significantly. - Users appreciate the **centralized management** of Brandwatch, streamlining social media tasks across multiple platforms effectively. - Users appreciate the **seamless content publishing** of Brandwatch, enhancing efficiency and simplifying social media management. **Cons:** - Users express frustration with the **slow performance and unresolved bugs** in Brandwatch, hindering effective social media management. - Users highlight **publishing limitations** in Brandwatch, experiencing issues with scheduling, posting, and overall functionality. - Users express frustration over Brandwatch's **limited features** , such as bugs, cumbersome rescheduling, and restricted posting options. - Users experience **missing features** in Brandwatch, complicating social media management and creating frustrated user experiences. - Users struggle with **complex usage** due to confusing interfaces, bugs, and a poor onboarding experience that hinders efficiency. #### Key Features - Social Analytics - Report Customizability - Content Calendar - Social Reporting #### What Are Recent G2 Reviews of Brandwatch Social Media Management? **"[Fantastic Scheduling Tool with Room for Cross-Platform Improvements](https://www.g2.com/survey_responses/brandwatch-social-media-management-review-12595037)"** **Rating:** 4.0/5.0 stars *— Sarah F.* [Read full review](https://www.g2.com/survey_responses/brandwatch-social-media-management-review-12595037) --- **"[Streamlined Social Management with Minor Connectivity Hiccups](https://www.g2.com/survey_responses/brandwatch-social-media-management-review-11823736)"** **Rating:** 5.0/5.0 stars *— Verified User in Marketing and Advertising* [Read full review](https://www.g2.com/survey_responses/brandwatch-social-media-management-review-11823736) --- #### What Are G2 Users Discussing About Brandwatch Social Media Management? - [What is Falcon.io (now Brandwatch Social Media Management) used for?](https://www.g2.com/discussions/what-is-falcon-io-now-brandwatch-social-media-management-used-for) - 1 comment - [What does Falcon.io do?](https://www.g2.com/discussions/what-does-falcon-io-do) - [What is Falcon social media?](https://www.g2.com/discussions/what-is-falcon-social-media) ### 13. [Sprinklr Social](https://www.g2.com/products/sprinklr-social/reviews) **Average Rating:** 4.1/5.0 **Total Reviews:** 1,133 **Why buyers love it?:** Sprinklr Social reflected a broad, enterprise-oriented social workflow in the feedback I assessed. Reviewers highlight scheduling, listening, AI features, multi-channel management, reporting, and sentiment monitoring. Users often connect it with consolidating feedback from multiple platforms and organizing brand activity at scale. I found that its best fit is complex teams that need social listening, publishing, and customer context in one system. Some reviewers mention configuration effort, module discovery issues, support gaps, and an interface that can feel overwhelming. ### What Do G2 Reviewers Say About Sprinklr Social? *AI-generated summary from verified user reviews* **Pros:** - Users appreciate the **ease of use** of Sprinklr Social, simplifying scheduling and collaboration for teams. - Users value the **centralized management** of Sprinklr Social, enhancing efficiency and compliance across global social media strategies. - Users appreciate the **omni-channel experience** of Sprinklr Social, benefiting from extensive social listening and customizable insights. - Users value the **advanced analytics and reporting tools** of Sprinklr Social, enabling insightful campaign performance analysis. - Users value the **seamless social media integration** of Sprinklr Social, enhancing engagement and omni-channel experience efficiently. **Cons:** - Users find Sprinklr Social to have a **complex usage** that makes onboarding and content creation tedious and frustrating. - Users find the **learning curve steep** for Sprinklr Social, requiring technical knowledge to navigate workflows effectively. - Users find the **complexity of setup and configuration** of Sprinklr Social challenging, requiring significant technical knowledge and training. - Users feel **improvement is needed** in AI capabilities and require more user-friendly features for easier navigation. - Users experience a **steep learning curve** with Sprinklr Social, finding it initially overwhelming before becoming more user-friendly. #### Key Features - Social Analytics - Report Customizability - Post Performance - Social - Surveys #### What Are Recent G2 Reviews of Sprinklr Social? **Rating:** 4.0/5.0 stars *— Verified User in Automotive* [Read full review](https://www.g2.com/survey_responses/sprinklr-social-review-12308446) --- **"[Real-Time Social Media Management Across Continents](https://www.g2.com/survey_responses/sprinklr-social-review-7990631)"** **Rating:** 5.0/5.0 stars *— Laura G.* [Read full review](https://www.g2.com/survey_responses/sprinklr-social-review-7990631) --- ### 14. [NewsWhip](https://www.g2.com/products/newswhip/reviews) **Average Rating:** 4.5/5.0 **Total Reviews:** 76 **Why buyers love it?:** NewsWhip stood out for fast media intelligence and story tracking. From the reviewer patterns I evaluated, users highlight news source monitoring, journalist performance tracking, alerts, social performance insight, and topic analysis across time periods. Reviewers often connect it with identifying which stories matter, following narratives, and understanding what gains attention. I found that it fits PR and media teams that need timely visibility into news and social momentum. Some users mention manual source onboarding, small interface elements, and a desire for simpler search. #### Key Features - Online Media - Local Media - Custom Feeds and Alerts - Social Measurement - Social Reporting #### What Are Recent G2 Reviews of NewsWhip? **"[Intuitive Dashboards & Easy Setup for Social Monitoring](https://www.g2.com/survey_responses/newswhip-review-12634141)"** **Rating:** 4.0/5.0 stars *— George D.* [Read full review](https://www.g2.com/survey_responses/newswhip-review-12634141) --- **"[Good job!](https://www.g2.com/survey_responses/newswhip-review-8383590)"** **Rating:** 4.0/5.0 stars *— Verified User in Marketing and Advertising* [Read full review](https://www.g2.com/survey_responses/newswhip-review-8383590) --- #### What Are G2 Users Discussing About NewsWhip? - [What is NewsWhip used for?](https://www.g2.com/discussions/what-is-newswhip-used-for) ### 15. [Statusbrew](https://www.g2.com/products/statusbrew-inc/reviews) **Average Rating:** 4.8/5.0 **Total Reviews:** 247 **Why buyers love it?:** Statusbrew showed a strong operations pattern across the feedback I reviewed. Reviewers highlight scheduling, inbox management, automation, multi-channel coverage, reporting templates, and team coordination. Users often connect it with managing comments, messages, multilingual accounts, and recurring stakeholder reports. I found that it fits teams that need a shared social workspace for engagement and reporting. Some reviewers mention overwhelming filters, advanced setup effort, and a desire for deeper analytics integration. ### What Do G2 Reviewers Say About Statusbrew? *AI-generated summary from verified user reviews* **Pros:** - Users value the **centralized management** in Statusbrew, enabling easy customization of reports for clear client communication. - Users appreciate the **intuitive post scheduling** in Statusbrew, enabling efficient management of social media across multiple locations. - Users praise the **ease of use** of Statusbrew, appreciating its intuitive dashboard and seamless scheduling features. - Users appreciate the **seamless scheduling features** of Statusbrew, enhancing organization and efficiency in managing multiple clients. - Users find the **team collaboration features** of Statusbrew useful for analyzing content performance across profiles and campaigns. **Cons:** - Users find the **learning curve steep** , as merging user conversations across platforms can be time-consuming and complex. - Users find that the **dashboard can be overwhelming** , needing better onboarding and more accessible analytics for effective use. - Users face a **learning complexity** with Statusbrew, requiring time to master advanced reporting and automation features. - Users find the **limited features** of Statusbrew frustrating, lacking essential analytics and customization options. - Users are seeking **missing features** like detailed reports that could enhance their experience and productivity. #### Key Features - Social Analytics - Report Customizability - Post Performance - Social - Reporting #### What Are Recent G2 Reviews of Statusbrew? **"[Review by multilingual social team](https://www.g2.com/survey_responses/statusbrew-review-11273508)"** **Rating:** 4.5/5.0 stars *— Verified User in Computer Software* [Read full review](https://www.g2.com/survey_responses/statusbrew-review-11273508) --- **"[User Friendly SMM tool!](https://www.g2.com/survey_responses/statusbrew-review-10812762)"** **Rating:** 5.0/5.0 stars *— Harsh M.* [Read full review](https://www.g2.com/survey_responses/statusbrew-review-10812762) --- ### 16. [BuzzSumo](https://www.g2.com/products/buzzsumo/reviews) **Average Rating:** 4.5/5.0 **Total Reviews:** 105 **Why buyers love it?:** BuzzSumo had a narrow but clear pattern in the available review feedback. When I evaluated the reviewer input, the user highlights content research, keyword research, social media marketing research, and ease of use. The feedback connects the product with consolidating content marketing research tasks in one place. I found that the safest distinct use case is research for content and social strategy. The same feedback also points to customer support as an area for improvement. ### What Do G2 Reviewers Say About BuzzSumo? *AI-generated summary from verified user reviews* **Pros:** - Users love BuzzSumo’s **powerful content research** , which saves time and enhances content planning with valuable insights. - Users appreciate the **ease of use and comprehensive content marketing tools** offered by BuzzSumo for effective content planning. - Users love BuzzSumo’s **powerful content research** , enabling them to quickly identify high-performing content across various platforms. - Users appreciate the **ease of use** of BuzzSumo, benefiting from multiple content marketing tools in one platform. - Users appreciate the **ease of discovering high-performing content** with BuzzSumo, enhancing their content strategy significantly. **Cons:** - Users find BuzzSumo's pricing for full features to be **expensive** , limiting access for smaller teams and individuals. - Users find the **interface overwhelming** due to the abundance of data points presented initially. - The **initial difficulty** with BuzzSumo lies in its overwhelming interface filled with numerous data points. - Users find the **interface overwhelming** initially due to the multitude of data points presented. - Users find the **learning curve steep** due to BuzzSumo's overwhelming interface with numerous data points initially. #### Key Features - Report Exporting - Competitor Analysis - Query Builder - Collaboration - Social Media #### What Are Recent G2 Reviews of BuzzSumo? **"[A Must-Have Tool for Content Marketers and Strategist](https://www.g2.com/survey_responses/buzzsumo-review-11354765)"** **Rating:** 4.5/5.0 stars *— Verified User in E-Learning* [Read full review](https://www.g2.com/survey_responses/buzzsumo-review-11354765) --- **"[Outstanding Experience with This Software](https://www.g2.com/survey_responses/buzzsumo-review-12064770)"** **Rating:** 4.5/5.0 stars *— Anurag G.* [Read full review](https://www.g2.com/survey_responses/buzzsumo-review-12064770) --- #### What Are G2 Users Discussing About BuzzSumo? - [What is your experience with BuzzSumo for content research, and what challenges have you faced?](https://www.g2.com/discussions/what-is-your-experience-with-buzzsumo-for-content-research-and-what-challenges-have-you-faced) - [What is BuzzSumo used for?](https://www.g2.com/discussions/buzzsumo-what-is-buzzsumo-used-for) - [What is content research?](https://www.g2.com/discussions/what-is-content-research) ### 17. [Onclusive Social](https://www.g2.com/products/onclusive-social/reviews) **Average Rating:** 4.5/5.0 **Total Reviews:** 203 **Product Description:** Onclusive Social is a cutting-edge social media intelligence platform that empowers marketing, PR, and communications teams to turn social media data into strategic insights. Our platform helps organizations make data-driven decisions that elevate their communications strategies and deliver measurable results, with unparalleled coverage across all major social networks, including LinkedIn and TikTok. Onclusive Social delivers the comprehensive social intelligence organizations need to drive business success. Our global presence and complete social media view enable teams to deeply understand brand conversations, analyze sentiment in real-time, and develop impactful strategies that set them apart from competitors. Learn more at https://onclusive.com/what-we-do/monitoring/social-listening/ ### What Do G2 Reviewers Say About Onclusive Social? *AI-generated summary from verified user reviews* **Pros:** - Users find the **LinkedIn analytics** of Onclusive Social to be incredibly helpful and useful for their needs. - Users find the **LinkedIn analytics** in Onclusive Social to be extremely helpful and invaluable for their needs. - Users find the **LinkedIn analytics** of Onclusive Social to be extremely helpful and valuable for insights. **Cons:** - Users find the **difficult learning** curve challenging, leading to complications in setting up queries effectively. - Users find **difficult setup** a hurdle in utilizing Onclusive Social effectively, complicating their overall experience. - Users find Onclusive Social's **difficult usability** hampers their experience, particularly with complex query setups. - Users find the **lack of clarity** in Onclusive Social makes it hard to navigate and set up queries effectively. - Users find the **learning curve steep** , making it challenging to set up queries effectively on Onclusive Social. #### What Are Recent G2 Reviews of Onclusive Social? **"[Great tool for mid-size and large companies](https://www.g2.com/survey_responses/onclusive-social-review-10241650)"** **Rating:** 4.5/5.0 stars *— Verified User in Consulting* [Read full review](https://www.g2.com/survey_responses/onclusive-social-review-10241650) --- **"[Incredibly Useful LinkedIn Analytics](https://www.g2.com/survey_responses/onclusive-social-review-12338444)"** **Rating:** 4.0/5.0 stars *— Verified User in Hospital & Health Care* [Read full review](https://www.g2.com/survey_responses/onclusive-social-review-12338444) --- #### What Are G2 Users Discussing About Onclusive Social? - [What is Digimind Social used for?](https://www.g2.com/discussions/what-is-digimind-social-used-for) ### 18. [Muck Rack](https://www.g2.com/products/muck-rack/reviews) **Average Rating:** 4.5/5.0 **Total Reviews:** 413 **Product Description:** Muck Rack is the AI communications platform where trusted data, human expertise, and embedded intelligence come together to drive clarity, speed, and impact across the PR workflow. Founded in 2009 to support journalists and strengthen the media ecosystem, Muck Rack has grown into a single system of record used by thousands of organizations to make sense of the media conversation around them. Today, teams rely on Muck Rack to understand how their brand shows up across news, social channels, and AI-generated answers, and to act with confidence in a rapidly changing communications landscape. Purpose-built for communications and public relations professionals, Muck Rack brings together global media monitoring, trusted media data, AI automation, and analyst-led Media Intelligence into a single PR software platform. Teams can find and engage the right journalists, monitor coverage and conversations in real time, assess brand perception and narrative risk, and prove the impact of their work through unified reporting. All capabilities are powered by the same intelligent data layer, eliminating silos and enabling faster, more confident decision-making across the organization. At the foundation of the platform is visibility and intelligence across the full narrative. Muck Rack monitors news, social media, podcasts, newsletters, and global outlets, using advanced tagging, entity recognition, and entity-level sentiment to surface the coverage and conversations that matter most. Powered by Muck Rack’s Curation Engine, this monitoring is organized around meaning, not keywords—using AI trained and refined by Media Intelligence experts to verify relevance, categorize coverage, and deliver clean, structured reports ready for analysis and action. This intelligence is paired with the industry’s most trusted Media Database, built through a combination of advanced technology and an in-house editorial team that manually verifies journalists and outlets, ensuring accurate, up-to-date data that strengthens outreach, monitoring, and reporting. Muck Rack’s AI is embedded with intention and designed to empower communicators. AI automates time-consuming tasks such as research, filtering, summarization, targeting, and reporting, while human editorial and analyst expertise ensures nuance, credibility, and context. Embedded AI agents support every stage of the workflow, from building media lists and optimizing pitch recipients to summarizing coverage and connecting outreach activity to results. These capabilities extend into Generative Pulse, Muck Rack’s solution for Generative Engine Optimization and Answer Engine Optimization. As audiences increasingly rely on AI-generated answers, Generative Pulse shows how brands appear in those responses, which journalists and sources influence them, and how visibility and sentiment change over time across major large language models. With this insight, teams can understand and influence how earned media shapes AI answers and track progress alongside traditional PR metrics. Muck Rack also turns measurement into proof of impact. Dashboards, competitive benchmarking, pitch-to-coverage attribution, and executive-ready reports connect PR activity to outcomes such as share of voice, sentiment, narrative movement, and AI visibility. Media Intelligence adds a human-led advisory layer through Insight Reports, Curated Digests, and executive briefs that cut through noise and provide clear recommendations. Together, Muck Rack transforms PR from reactive reporting into a proactive, strategic driver of brand reputation management, crisis monitoring, trust, and influence. ### What Do G2 Reviewers Say About Muck Rack? *AI-generated summary from verified user reviews* **Pros:** - Users find Muck Rack's **ease of use** notable, appreciating its quick setup and smooth tracking of important mentions. - Users appreciate the **extensive database quality** of Muck Rack, enhancing PR management and journalist engagement effectively. - Users appreciate Muck Rack's **intuitive design and comprehensive media coverage** , simplifying PR management and outreach immensely. - Users appreciate the **intuitive search and reporting features** of Muck Rack, enhancing their media tracking experience. - Users commend the **quick response time** of Muck Rack's customer support, enhancing their overall experience with the platform. **Cons:** - Users express frustration with Muck Rack's **limited functionality** , often requiring extra efforts to ensure complete coverage tracking. - Users report **data inaccuracy** in Muck Rack, with outdated journalist information impacting PR effectiveness and international coverage. - Users experience **incomplete media coverage** , often leading to missed publications and excessive irrelevant results in alerts. - Users find the **media monitoring features lacking** , especially in report analysis and pitching tool effectiveness. - Users find Muck Rack's pricing to be **expensive** , especially for additional seats and premium features without a free version. #### What Are Recent G2 Reviews of Muck Rack? **"[Muck Rack Sets the Gold Standard for PR Pros](https://www.g2.com/survey_responses/muck-rack-review-12708173)"** **Rating:** 5.0/5.0 stars *— Matt O.* [Read full review](https://www.g2.com/survey_responses/muck-rack-review-12708173) --- **"[All-in-One Solution with Room for Improvement](https://www.g2.com/survey_responses/muck-rack-review-9398057)"** **Rating:** 4.0/5.0 stars *— Michael Y.* [Read full review](https://www.g2.com/survey_responses/muck-rack-review-9398057) --- #### What Are G2 Users Discussing About Muck Rack? - [What is Muck Rack used for?](https://www.g2.com/discussions/muck-rack-what-is-muck-rack-used-for) - 1 comment - [How do I delete my Muck Rack account?](https://www.g2.com/discussions/how-do-i-delete-my-muck-rack-account) - [How much does Muck Rack cost?](https://www.g2.com/discussions/how-much-does-muck-rack-cost) ### 19. [Mentionlytics](https://www.g2.com/products/mentionlytics/reviews) **Average Rating:** 4.9/5.0 **Total Reviews:** 104 **Product Description:** Mentionlytics is an advanced social media listening and brand monitoring platform that helps brands track, analyze, and manage their online presence in real time. Using AI-driven media monitoring, it detects mentions across leading platforms like TikTok, X (Twitter), Instagram, Facebook, LinkedIn, YouTube, Reddit, Telegram, Pinterest, and Bluesky, as well as news sites, blogs, forums, and the broader web. With powerful social media analytics, Mentionlytics delivers deep insights into brand reputation, audience sentiment, and competitor activity. Its sentiment analysis feature leverages AI to identify trends, detect crises early, and optimize engagement strategies with data-driven recommendations. Designed for ease of use, Mentionlytics offers an intuitive dashboard and automation tools, making it the ultimate solution for businesses seeking comprehensive social listening and in-depth analytics. Trusted by thousands of global brands, Mentionlytics empowers teams to stay ahead in the ever-evolving digital landscape. ### What Do G2 Reviewers Say About Mentionlytics? *AI-generated summary from verified user reviews* **Pros:** - Users value the **responsive customer service** of Mentionlytics, enhancing their overall experience and satisfaction with the platform. - Users value the **responsive customer support** of Mentionlytics, always ready to assist with any questions or issues. - Users appreciate the **ease of use** of Mentionlytics, enjoying its intuitive navigation and helpful support team. - Users praise the **intuitive user interface** of Mentionlytics, which enhances navigation and situational awareness effortlessly. - Users value the **easy-to-navigate dashboard** of Mentionlytics, enhancing their overall experience and satisfaction. **Cons:** - Users find Mentionlytics to be **somewhat expensive** , but believe its value justifies the cost compared to cheaper options. - Users experience a **steep learning curve** with Mentionlytics, but find support helpful for navigating the tool. - Users find **manual mentions management unreliable** , but swift customer support mitigates issues during updates. - Users feel that Mentionlytics has **high pricing** , but its usefulness justifies the expense compared to cheaper alternatives. - Users experience **inadequate support** during weekends, causing delays when issues arise unexpectedly. #### What Are Recent G2 Reviews of Mentionlytics? **"[Simple, reliable, and efficient monitoring tool](https://www.g2.com/survey_responses/mentionlytics-review-12682950)"** **Rating:** 5.0/5.0 stars *— Fábio Henrique L.* [Read full review](https://www.g2.com/survey_responses/mentionlytics-review-12682950) --- **"[User Experience & Insights on Mentionlytics](https://www.g2.com/survey_responses/mentionlytics-review-12677871)"** **Rating:** 5.0/5.0 stars *— Mayerli A.* [Read full review](https://www.g2.com/survey_responses/mentionlytics-review-12677871) --- #### What Are G2 Users Discussing About Mentionlytics? - [What is brand monitoring?](https://www.g2.com/discussions/what-is-brand-monitoring) - [What is BrandMentions?](https://www.g2.com/discussions/mentionlytics-what-is-brandmentions) - [How does Mentionlytics work?](https://www.g2.com/discussions/how-does-mentionlytics-work) - 1 comment ### 20. [Facelift Cloud](https://www.g2.com/products/facelift-cloud/reviews) **Average Rating:** 4.4/5.0 **Total Reviews:** 40 **Product Description:** With over 250 employees and 2,000 customers, facelift is the world's leading social media marketing technology provider. Facelift offers a multi-certified software solution that covers all relevant networks (Facebook, Instagram, TikTok, X(Twitter), etc.) and provides all components for social media marketing at an enterprise level. Facelift is ISO 27001 certified and offers maximum data security as it is fully hosted in Europe/Germany. #### What Are Recent G2 Reviews of Facelift Cloud? **"[Facelift saves time and nerves!](https://www.g2.com/survey_responses/facelift-cloud-review-10910489)"** **Rating:** 4.5/5.0 stars *— Mariam A.* [Read full review](https://www.g2.com/survey_responses/facelift-cloud-review-10910489) --- **"[Social Media Tool in the Cinema Environment](https://www.g2.com/survey_responses/facelift-cloud-review-10950359)"** **Rating:** 4.5/5.0 stars *— Verified User in Entertainment* [Read full review](https://www.g2.com/survey_responses/facelift-cloud-review-10950359) --- #### What Are G2 Users Discussing About Facelift Cloud? - [What is Facelift Cloud used for?](https://www.g2.com/discussions/what-is-facelift-cloud-used-for) ### 21. [Critical Mention](https://www.g2.com/products/critical-mention/reviews) **Average Rating:** 4.3/5.0 **Total Reviews:** 218 **Product Description:** The fastest, most reliable all-in-one PR and earned media platform featuring global media monitoring, a media contact database and robust analytics. Search results are easily analyzed, turned into actionable data and shared using Critical Mention's comprehensive Earned Media Suite. 24/7/365 customer support included with every subscription. ### What Do G2 Reviewers Say About Critical Mention? *AI-generated summary from verified user reviews* **Pros:** - Users value the **inclusive features** of Critical Mention, making media monitoring and communication management seamless and efficient. - Users value the **excellent client support** of Critical Mention, appreciating the ease of communication with account representatives. - Users praise the **excellent client service** from Critical Mention, appreciating the helpfulness and accessibility of account representatives. - Users appreciate the **ability to find and update contact information** for effective media communications with Critical Mention. - Users value the **comprehensive media monitoring coverage** of Critical Mention, enhancing their communication strategies effectively. **Cons:** - Users find the **search functionality limiting** , making it challenging to use optimal search criteria effectively. - Users find the **navigation difficulty** in Critical Mention frustrating, particularly with the complex search function. - Users find the **search functionality challenging** , struggling with selecting the best search criteria effectively. - Users find the **search issues** frustrating, struggling to optimize their search criteria effectively. #### What Are Recent G2 Reviews of Critical Mention? **"[Affordable, Detailed Global Press Monitoring with CM; Social Media Analytics A Bit Lacking](https://www.g2.com/survey_responses/critical-mention-review-12716148)"** **Rating:** 4.0/5.0 stars *— Alphonse T.* [Read full review](https://www.g2.com/survey_responses/critical-mention-review-12716148) --- **"[Critical Mention does a good job monitoring outlets and creating comprehensive reports for clients.](https://www.g2.com/survey_responses/critical-mention-review-11462548)"** **Rating:** 4.0/5.0 stars *— Kwyn J.* [Read full review](https://www.g2.com/survey_responses/critical-mention-review-11462548) --- #### What Are G2 Users Discussing About Critical Mention? - [What is Critical Mention used for?](https://www.g2.com/discussions/what-is-critical-mention-used-for) ### 22. [Planoly](https://www.g2.com/products/planoly/reviews) **Average Rating:** 4.3/5.0 **Total Reviews:** 67 **Product Description:** Planoly is a comprehensive social media management platform designed to assist creators, influencers, and businesses in planning, scheduling, and analyzing their content across multiple social media channels. With a user-friendly interface, Planoly enables users to maintain a cohesive and visually appealing online presence, streamlining the content creation process and enhancing audience engagement. Key Features and Functionality: - Visual Content Planning: Offers a drag-and-drop interface for organizing and previewing social media feeds, ensuring aesthetic consistency. - Multi-Platform Scheduling: Supports scheduling and auto-posting to platforms including Instagram, TikTok, Facebook, YouTube, Threads, X (formerly Twitter), LinkedIn, Pinterest, and Amazon. - AI Caption Writer: Utilizes artificial intelligence to generate contextually appropriate captions, offering various tone options to match the user's style. - Hashtag Management: Allows users to create, save, and deploy strategic hashtag groups to optimize reach and engagement. - Content Library Management: Provides organized storage for media assets, captions, and scheduling templates with search and categorization functionality. - Analytics Dashboard: Delivers comprehensive performance tracking, including engagement metrics, follower growth analysis, and optimal posting time recommendations. - Team Collaboration Tools: Offers multi-user access with role-based permissions, shared content calendars, and approval workflows for teams. Primary Value and Solutions Provided: Planoly addresses the challenges of managing a consistent and engaging social media presence by offering an all-in-one solution for content planning, scheduling, and analysis. By integrating visual planning tools with advanced features like AI-generated captions and multi-platform support, Planoly empowers users to streamline their workflow, save time, and enhance their online engagement. This comprehensive approach enables creators and businesses to focus more on content creation and audience interaction, ultimately driving growth and success in the digital landscape. ### What Do G2 Reviewers Say About Planoly? *AI-generated summary from verified user reviews* **Pros:** - Users find Planoly's **ease of use** exceptional, simplifying the scheduling of posts across multiple accounts effortlessly. - Users find the **intuitive scheduling system** of Planoly easy to use for managing multiple posts effortlessly. - Users find it easy to **schedule posts** , efficiently managing multiple accounts with clear visibility on dates and times. - Users find Planoly's **scheduling feature** extremely user-friendly for managing multiple posts across different accounts. - Users find it incredibly easy to **schedule posts** and manage multiple accounts seamlessly with Planoly. **Cons:** - Users find the **learning curve for adding accounts** to Planoly a bit confusing, especially with password changes. - Users find the **linking issues** with accounts confusing, especially with password changes complicating re-addition. #### What Are Recent G2 Reviews of Planoly? **"[Effortless Scheduling Makes Daily Posting a Breeze](https://www.g2.com/survey_responses/planoly-review-12065977)"** **Rating:** 5.0/5.0 stars *— Kaitlyn A.* [Read full review](https://www.g2.com/survey_responses/planoly-review-12065977) --- **"[Manage your social media with "PLANOLY"](https://www.g2.com/survey_responses/planoly-review-8919619)"** **Rating:** 4.0/5.0 stars *— Prem K.* [Read full review](https://www.g2.com/survey_responses/planoly-review-8919619) --- #### What Are G2 Users Discussing About Planoly? - [Does PLANOLY have a desktop version?](https://www.g2.com/discussions/does-planoly-have-a-desktop-version) - [Can you edit posts on PLANOLY?](https://www.g2.com/discussions/can-you-edit-posts-on-planoly) - [Is PLANOLY a software?](https://www.g2.com/discussions/is-planoly-a-software) ### 23. [Emplifi](https://www.g2.com/products/emplifi-emplifi/reviews) **Average Rating:** 4.4/5.0 **Total Reviews:** 373 **Product Description:** Emplifi is the AI-powered autonomous CX platform that unifies social marketing, commerce, and customer care in a single command center. Powered by Emplifi Fuel, its intelligence engine, the platform connects every team and every customer interaction, from content creation to conversion to post-sale support. 20,000+ global brands, including Domino's, Puma, Canon, Delta, and UFC, rely on Emplifi to manage 4 billion CX interactions per month across social, messaging, reviews, and live chat. The platform includes AI-powered publishing, community management, social listening, unified analytics, influencer marketing, UGC and visual commerce, ratings and reviews, and omnichannel customer care. ### What Do G2 Reviewers Say About Emplifi? *AI-generated summary from verified user reviews* **Pros:** - Users appreciate the **ease of use** of Emplifi, enabling seamless workflows and efficient social media management. - Users value the **comprehensive social media management tools** Emplifi offers, enhancing their analytics and reporting capabilities. - Users value the **comprehensive analytics** of Emplifi, enabling effective measurement and reporting of social media performance. - Users appreciate the **advanced analytics capabilities** of Emplifi, enabling effective monitoring and reporting of social media performance. - Users praise Emplifi for its **intuitive features** that enhance social media management and analytics capabilities. **Cons:** - Users feel the **missing features** in Emplifi limit functionality, particularly in data export and analytics options. - Users often face **technical issues** with Emplifi, experiencing glitches and inconsistent support that disrupt their workflows. - Users find the **feature limitations** of Emplifi hinder usability, needing enhancements for data analysis and insights. - Users feel that there is **room for improvement** in Emplifi, particularly regarding dashboard features and stability. - Users find the **lack of features** in Emplifi limiting, particularly regarding Instagram and TikTok analytics. #### What Are Recent G2 Reviews of Emplifi? **"[Emplifi’s Intuitive Platform Makes Publishing and Dashboards Effortless](https://www.g2.com/survey_responses/emplifi-review-12624587)"** **Rating:** 4.5/5.0 stars *— Mel H.* [Read full review](https://www.g2.com/survey_responses/emplifi-review-12624587) --- **"[Evolving, User-Friendly Suite with Responsive Implementation Support](https://www.g2.com/survey_responses/emplifi-review-12580996)"** **Rating:** 4.5/5.0 stars *— John M. C.* [Read full review](https://www.g2.com/survey_responses/emplifi-review-12580996) --- #### What Are G2 Users Discussing About Emplifi? - [What is Emplifi Social Marketing Cloud used for?](https://www.g2.com/discussions/what-is-emplifi-social-marketing-cloud-used-for) - [What is Emplifi Service Cloud used for?](https://www.g2.com/discussions/what-is-emplifi-service-cloud-used-for) - [What is socialbakers?](https://www.g2.com/discussions/what-is-socialbakers) - 1 comment ### 24. [Dash Social](https://www.g2.com/products/dash-social/reviews) **Average Rating:** 4.7/5.0 **Total Reviews:** 391 **Product Description:** Dash Social is a social media management platform built for modern marketing teams. It combines social media analytics, influencer marketing, social listening, and social commerce tools to help brands effortlessly plan, publish, measure, and optimize content for the best impact. It delivers brand-specific intelligence that turns social into a driver of market insight, competitive advantage, and revenue growth. Key Features & Benefits: - Brand predictive insights to optimize content and investment decisions - Fully customizable cross-channel social media analytics with actionable data - Campaign reporting across owned, earned, paid, and creator content - In-depth competitive analysis, share of voice, and industry benchmarking - Social listening to track trends, audience sentiment, and brand health - Social media scheduling tool for efficient content planning and publishing - Collaborative social media inbox management to engage audiences across channels - Link-in-bio and UGC galleries to drive sales from social - End-to-end creator discovery, management, and measurement to scale influencer partnerships Trusted by leading consumer brands across retail, beauty, fashion, media, and CPG, Dash Social ensures teams can effectively link social performance to revenue, unify fragmented data into executive-ready insights, and confidently scale their brand reach across markets and channels. ### What Do G2 Reviewers Say About Dash Social? *AI-generated summary from verified user reviews* **Pros:** - Users appreciate the **ease of use** of Dash Social, enjoying its straightforward and user-friendly features for marketing campaigns. - Users value the **robust analytics** of Dash Social, providing deep insights and effective marketing strategies for content performance. - Users appreciate the **ease of scheduling** content with Dash Social, enhancing their marketing campaign organization and effectiveness. - Users appreciate the **ease of scheduling** content and the intuitive calendar tool for efficient marketing campaigns. - Users love the **robust analytics** and **intuitive design** of Dash Social for efficient content management and reporting. **Cons:** - Users highlight a **lack of analytics** in Dash Social, desiring more competitive insights and cross-platform features. - Users express frustration with **inadequate filtering options** , wishing for better ways to aggregate and analyze metrics effectively. - Users struggle with **inadequate search functionality** , particularly in finding tags and guidelines effectively within Dash Social. - Users are disappointed with the **missing features** in Dash Social, longing for enhanced analytics and better editing tools. - Users express frustration over **access limitations** that hinder efficient management and analytics across multiple brand accounts. #### What Are Recent G2 Reviews of Dash Social? **"[Dash Makes Scheduling Effortless with a Clean UI and Reliable Posting](https://www.g2.com/survey_responses/dash-social-review-12846720)"** **Rating:** 4.0/5.0 stars *— Ryan M.* [Read full review](https://www.g2.com/survey_responses/dash-social-review-12846720) --- **"[Streamlined Social Media Scheduling with Powerful Analytics and Insights](https://www.g2.com/survey_responses/dash-social-review-12861498)"** **Rating:** 5.0/5.0 stars *— Veronica G.* [Read full review](https://www.g2.com/survey_responses/dash-social-review-12861498) --- #### What Are G2 Users Discussing About Dash Social? - [What is Dash Hudson used for?](https://www.g2.com/discussions/what-is-dash-hudson-used-for) ### 25. [Qualtrics Customer Experience](https://www.g2.com/products/qualtrics-customer-experience/reviews) **Average Rating:** 4.3/5.0 **Total Reviews:** 724 **Product Description:** Qualtrics XM for Customer Experience is the customer experience product used by the world's most iconic brands to immediately surface customer friction and guide frontline teams in the moment to better serve clients. Drive company-wide improvement—across processes, products, and digital properties—to increase customer lifetime value. Frontline Care (TM) uses omnichannel analytics and AI-powered automation to deliver powerful, personalized recommendations for every customer straight to your frontline customer care teams so you can increase usage, drive upsell, and reduce churn. Leverage our Frontline Digital (™) Product to analyze customer journeys so you can step in at the right time to remove friction or redirect users to a better experience. Understand digital customer behavior through session replays and frustration detection like rage clicks and mouse thrashing. Use Frontline Locations (™) to compile online reviews within the same platform so you can connect the dots between channels and get a bird’s eye view across the end-to-end customer experience. Bring together feedback from your customers with the voice of your frontline employees and make sense of it all in seconds with our AI-powered platform. Qualtrics is used by teams, departments, and entire organizations to manage the four core experiences of business—customer, product, employee, and brand—on one platform. Over 13,500 enterprises worldwide, including more than 85 percent of the Fortune 500, rely on Qualtrics to consistently build products that people love, create more loyal customers, develop a phenomenal employee-centric culture, and build iconic brands. ### What Do G2 Reviewers Say About Qualtrics Customer Experience? *AI-generated summary from verified user reviews* **Pros:** - Users love the **ease of use** of Qualtrics, enabling effortless collection and analysis of customer experience data. - Users value the **powerful analytics** of Qualtrics Customer Experience, enabling deep insights and effective customer feedback management. - Users find Qualtrics **extremely helpful** for gaining insights and improving customer satisfaction through organized feedback management. - Users appreciate how Qualtrics provides **deep insights into customer feedback** , enhancing experiences and personalizing interactions effectively. - Users value the **deep insights generation** from Qualtrics, enhancing their understanding of customer experience and satisfaction. **Cons:** - Users find the **complexity** of Qualtrics Customer Experience overwhelming, especially those needing basic survey functionalities. - Users enjoy the great interface but find that **custom setup requires improvement** for better functionality and accuracy. - Users find **limited customization options** in Qualtrics Customer Experience, which can hinder tailored survey functionality. - Users find the **interface not intuitive** , resulting in a steep learning curve and complexity for new users. - Users find the pricing to be **on the higher side** , making it challenging for smaller teams to adopt the platform. #### What Are Recent G2 Reviews of Qualtrics Customer Experience? **"[Versatile Insights, Needs Better Reports](https://www.g2.com/survey_responses/qualtrics-customer-experience-review-12680062)"** **Rating:** 4.5/5.0 stars *— Sandra H.* [Read full review](https://www.g2.com/survey_responses/qualtrics-customer-experience-review-12680062) --- **"[Flexible Feedback Tool with Customization Challenges](https://www.g2.com/survey_responses/qualtrics-customer-experience-review-12708025)"** **Rating:** 4.0/5.0 stars *— David K.* [Read full review](https://www.g2.com/survey_responses/qualtrics-customer-experience-review-12708025) --- #### What Are G2 Users Discussing About Qualtrics Customer Experience? - [What is Qualtrics Customer Experience used for?](https://www.g2.com/discussions/what-is-qualtrics-customer-experience-used-for) - [What does qualtrics software do?](https://www.g2.com/discussions/what-does-qualtrics-software-do) - 1 comment - [Is qualtrics a CRM?](https://www.g2.com/discussions/is-qualtrics-a-crm) - 1 comment ## What Is Social Media Listening Tools? [Social Media Marketing Software](https://www.g2.com/categories/social-media-marketing) ## What Software Categories Are Similar to Social Media Listening Tools? - [Social Media Management Tools](https://www.g2.com/categories/social-media-mgmt) - [Social Media Analytics Software](https://www.g2.com/categories/social-media-analytics) - [Media Monitoring Software](https://www.g2.com/categories/media-monitoring) --- ## How Do You Choose the Right Social Media Listening Tools? ### What You Should Know About Social Media Monitoring Tools ### What are Social Media Monitoring Tools? Social media monitoring tools are often a company's main platform for consumer engagement and customer insights. How a company interacts with its customers speaks volumes about whether it values what its consumers want and how much it is willing to improve its product offerings and campaign messages to cater to those consumers. Using social media monitoring as a form of social listening can also help give provide a company with valuable customer insights that will help identify trends, track competitors, and understand customer sentiment. Social media monitoring benefits include: Key Benefits of Social Media Monitoring Tools - Monitoring accounts on various social media platforms - Quickly receiving alerts of customer criticism or complaints - Tracking brand competition - Monitoring your social media reputation and presence in real time - Gaining insights on the effectiveness of your social media approach ### Why Use Social Media Monitoring Tools? **Revenue –** Social media monitoring can generate more revenue for your company. Understanding how consumers interact with your social media posts can clue your business in on what to do to grow your audience, which translates to more subscribers and, therefore more revenue for your business. **Customer Loyalty –** Beyond growing your customer base, social media monitoring is also a great tool to manage the customers that you already have. Brand loyalty can be earned from customers if you engage with them on a more personal level, answer any concerns that they might have, and improve your product based on the feedback provided through social media. **Competitor Insights –** Social media monitoring can give your business insight into how your competitors are performing. Consumers that may be responding negatively to your competitor's offerings can be used to promote your own marketing campaigns and how your product offerings outperform the competition. **Brand Presence –** One of the greatest benefits of social media monitoring tools is the ability to produce in-depth reports on brand presence. With social media monitoring, you can produce reports with easy-to-understand datasets. Competitive reporting is key to understanding the effectiveness of social media marketing campaigns and the underlying flaws that may be present. Remedying issues and capitalizing on effective methodologies can do wonders for a brand’s presence across social networks. ### Who Uses Social Media Monitoring Tools? **Marketing –** Social media monitoring tools allow marketers to personalize content to specific users or demographics and identify thought leaders or influencers. Social media monitoring software can help marketing teams respond to social network mentions and facilitate customer engagement. Furthermore, user mentions such as asking for assistance or complimenting a product can be captured and used for future campaigns to demonstrate satisfaction and dedication. Engagement with these users across various social networks may also lead to increased traffic and customer engagement. **Customer Service Teams –** Customer service teams use social media monitoring tools to listen to customer complaints or answer any concerns they might have. They can respond to positive or negative mentions in order to mitigate escalations in customer frustration and keep the customer base happy. **Public Relations Teams –** Outreach and public relations teams monitor social media to identify whether they need to publicly respond to a major customer concern. If your company is being viewed negatively because of a major misstep, then PR can respond with a company-wide message and answer customer concerns in a succinct message. ### Kinds of Social Media Monitoring Tools **Review Aggregator Tools –** These types of social monitoring tools aggregate all of your business’ online reviews in one organized list. This helps your business easily identify negative customer reviews and whether the issue can be quickly mitigated. Responding quickly to negative reviews can be the difference between retaining a customer and losing them to your competitors. **Lead Generation Tools –** These types of social media monitoring tools allow you to pick up on leads via social media interactions. Lead generation tools have features that filter social mentions, whether they be negative, positive, or neutral. Lead generation tools also allow you to see who is talking about your product the most. You can then mark these people as leads and interact with them directly to convert them into customers. More leads via social media mean more revenue for your business. **Social Mention Tools —** Social media monitoring tools specializing in social mentions help you determine how often your brand is being mentioned. These tools can filter what type of social media platforms you would like to monitor, the sentiment of the mentions, social mention demographics, etc. Monitoring social mentions can show who is talking about your product and what they are saying about it. This can directly influence your marketing and outreach teams’ successes. They can use social mentions to tailor their future efforts to correlate with what people want and discover what demographics your company should focus on. ### Social Media Monitoring Tools Features **Cross-Channel Monitoring –** Cross-channel monitoring features allow you to simultaneously track activity from your accounts across various social media channels. This centralizes data collection and tracking and improves the efficiency of social media monitoring. If your company has many social media accounts, utilizing cross-channel monitoring features can help you easily manage them. Listening to users across all networks will paint an accurate picture of how they perceive your social media posts and brand. **Analytics –** [Social media management software](https://www.g2.com/categories/social-media-mgmt) tools typically offer features that help analyze the trends you observe and search efficiently for data. These tools allow you to optimize internet searches to find facts faster. Some products can create reports that visualize data, making it easier to analyze results and measure the effectiveness of your social media strategies. **Social Reporting –** Social reporting allows your company to access custom reports and dashboards to measure social activity and engagement opportunities. It also allows users to export data and graphs into PowerPoint, Excel, and other useful data-reporting programs. This feature provides great visuals for you to present data in meetings. **Sentiment Scoring –** Sentiment scoring determines whether social mentions of your brand are positive, negative, or neutral. This feature helps you monitor whether certain products are performing well and if marketing changes need to be made to keep customers happy. **Influencer Identification –** Influencer identification helps identify who is talking about your brand along with their influence over social communities. This feature can help bolster your company’s reputation by having popular social media bloggers feature your brand on their own social media accounts. **Publishing –** Most social media monitoring software offers a publishing feature that allows users to auto-schedule social media posts. Users can schedule posts for months into the future, which can save your company plenty of time. Publishing features also automatically post blogs from your website onto social media. This is a great way to bolster the views on your blogs and generate more traffic back to your website. ### Trends Related to Social Media Monitoring Tools **Finding Brand Influencers —** Some social media monitoring tools can identify the most important and influential people who are interacting with your brand. New tools feature built-in algorithms that assign scores to people who interact with your brand to quickly identify who has a high influence in the social media world. This can be very helpful in boosting your brand recognition. For example, if your brand fits within the restaurant industry, then you may be able to easily identify top food critics and have them review your restaurant to boost your popularity. **Real-Time Tracking –** A new trend in social media monitoring tools is providing real-time analytics to track live hashtags and media mentions. Tracking in real time helps companies find customer complaints when they occur, which can help put these fires out in an efficient manner. ### Potential Issues with Social Media Monitoring Tools **Inaccurate Sentiment Analysis –** As with all artificial intelligence, it can be very difficult to teach AI to monitor human emotions. As such, having a social media monitoring tool accurately pick up on all negative or positive responses to your brand can be a near-impossible task. When implementing a social media monitoring tool, be aware of potential inaccuracies in customer sentiment analysis, as it may not paint the full picture of how your brand is being viewed. **Over-Listening –** Focusing too much on one negative social mention can prove to be counterproductive. Brands constantly trying to filter out all the negative reviews can spend too much time doing so, which distracts them from more important tasks. Furthermore, a few negative sentiments can influence brands to switch gears on certain products and make poor decisions. When implementing a social media monitoring tool, companies must have a thick skin and understand when it is truly worth listening to the consumers. **Spam –** Social media monitoring tools have difficulty filtering out all the spam when robots or other people post about your brand for their own promotion. Because of this, your social media monitoring tool may pick up on many unwanted social mentions that don’t positively impact your company because they’re not coming from actual users. This can waste a lot of time for companies trying to use actual customer data to influence their marketing. ### Software and Services Related to Social Media Monitoring Tools **Influencer Marketing Software –** [Influencer marketing software](https://www.g2.com/categories/influencer-marketing) helps organizations identify, recruit, and communicate with social influencers. While some social media monitoring software can perform this task, influencer marketing software can be a great tool to complement your social media monitoring by maximizing influencer outreach. **Social Media Analytics –** [Social media analytics software](https://www.g2.com/categories/social-media-analytics) provides functionality for gathering and reporting on data related to social media accounts. Social media analytics products are used by social media, marketing, and communications teams that use analytics tools to identify successful practices, target demographics, and analyze real-time consumer practices. **CRM –** Social media monitoring tools collect data that can be incorporated with [customer relationship management (CRM) software](https://www.g2.com/categories/influencer-marketing). CRM integration will connect data on your overall customer base with data related to your social media interactions. This will help you accurately analyze the effectiveness of your social media strategies. **Social Media Management –** [Social media management software](https://www.g2.com/categories/social-media-mgmt) allows users to schedule posts months in advance. When social media managers have surplus content, they can schedule posts accordingly to ensure they share as much content as possible. This can be a great tool to complement social media monitoring and double down on your brand presence. **Online Reputation Management –** [Online reputation management software](https://www.g2.com/categories/online-reputation-management) allows companies to monitor users’ online reviews and promote positive experiences through online review platforms. Similar to social media monitoring, this will help your company keep track of critical social mentions and customer complaints to keep your brand’s reputation in a positive light.