# Meltwater vs News Exposure Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Meltwater excels in providing comprehensive media monitoring capabilities, particularly for users needing to track mentions across various platforms. One user highlighted the tool's ability to monitor Canadian media coverage, which has been invaluable for keeping tabs on client mentions and competitor news.
- **Users say** that News Exposure stands out for its exceptional customer support, with many praising the quick response times and personalized assistance. One reviewer specifically noted the commendable dedication of the support team in addressing specific requests promptly.
- **According to verified reviews** , Meltwater's recent updates, including a new AI tool, have significantly improved user experience, making it easier for users to be self-sufficient in managing their media monitoring tasks. This has been particularly beneficial for those responsible for content creation, such as newsletters and social media posts.
- **Reviewers mention** that while Meltwater has a strong overall satisfaction score, some users find it challenging to configure the software to meet their specific workflow needs. This contrasts with News Exposure, where users appreciate the straightforward setup process, making it easier to get started quickly.
- **Users highlight** that Meltwater's reporting features, such as daily digest reports and alerts for mentions, are particularly useful for staying informed about media coverage. However, some users feel that the platform could improve in terms of ease of use compared to News Exposure, which has received higher ratings in this area.
- **G2 reviewers indicate** that while Meltwater has a larger market presence and a wealth of user feedback, News Exposure's smaller user base allows for a more tailored experience, with users often receiving faster turnaround times for their requests, such as video captures, which are delivered the same day.



| | Meltwater | News Exposure | 
|---|---|---|
| **Star Rating** | 4.1 out of 5 | 4.9 out of 5 | 
| **Total Reviews** | 2,656 | 44 | 
| **Largest Market Segment** | Small-Business (41.3% of reviews) | Small-Business (67.5% of reviews) | 
| **Entry Level Price** | No pricing available | No pricing available | 

---
## Top Pros & Cons

### Meltwater

Pros:
- Ease of Use (168 reviews)
- Features (137 reviews)

Cons:
- Improvement Needed (78 reviews)
- Learning Curve (56 reviews)

### News Exposure

Pros:
- Response Time (2 reviews)
- Setup Ease (2 reviews)


---
## Ratings Comparison
| Rating | Meltwater | News Exposure | 
|---|---|---|
  | **Meets Requirements** | 7.9 (2173 reviews) | 9.7 (34 reviews) | 
  | **Ease of Use** | 7.9 (2276 reviews) | 9.3 (34 reviews) | 
  | **Ease of Setup** | 7.9 (1243 reviews) | 9.4 (18 reviews) | 
  | **Ease of Admin** | 8.1 (933 reviews) | 9.7 (16 reviews) | 
  | **Quality of Support** | 8.6 (2097 reviews) | 10.0 (34 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.4 (939 reviews) | 10.0 (16 reviews) | 
  | **Product Direction (% positive)** | 8.0 (2147 reviews) | 10.0 (34 reviews) | 

---
## Pricing

### Meltwater

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

### News Exposure

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

---
## Features Comparison By Category

### Social Media Analytics

| Product | Score | Reviews |
|---|---|---|
| **Meltwater** | 7.6/10 | 659 |
| **News Exposure** | N/A | N/A |

#### Social Analytics

| Feature | Meltwater | News Exposure | 
|---|---|---|
| **Competitor Analysis** | 7.8 (531 reviews) | Not enough data | 
| **Follower Analysis** | 7.7 (514 reviews) | Not enough data | 
| **Post Performance** | 8.0 (521 reviews) | Not enough data | 
| **Paid Campaign Tracking** | 6.8 (377 reviews) | Not enough data | 
| **Attribution** | Feature Not Available | Not enough data | 
| **Hashtag Analytics** | 7.5 (394 reviews) | Not enough data | 
| **Sentiment Analysis** | 7.1 (429 reviews) | Not enough data | 

#### Reports & Dashboards

| Feature | Meltwater | News Exposure | 
|---|---|---|
| **Report Customizability** | 7.7 (551 reviews) | Not enough data | 
| **Report Exporting** | 8.0 (569 reviews) | Not enough data | 
| **Scalability** | 7.9 (483 reviews) | Not enough data | 
| **White Label** | Feature Not Available | Not enough data | 

#### Agentic AI - Social Media Analytics

| Feature | Meltwater | News Exposure | 
|---|---|---|
| **Autonomous Task Execution** | Feature Not Available | Not enough data | 
| **Cross-system Integration** | Feature Not Available | Not enough data | 
| **Adaptive Learning** | Feature Not Available | Not enough data | 
| **Proactive Assistance** | Feature Not Available | Not enough data | 
| **Decision Making** | Feature Not Available | Not enough data | 

### Social Media Management

| Product | Score | Reviews |
|---|---|---|
| **Meltwater** | 7.3/10 | 311 |
| **News Exposure** | N/A | N/A |

#### Content & Collaboration

| Feature | Meltwater | News Exposure | 
|---|---|---|
| **Content Calendar** | 8.1 (239 reviews) | Not enough data | 
| **Content Library** | 7.4 (212 reviews) | Not enough data | 
| **Shared Inbox** | 7.3 (202 reviews) | Not enough data | 
| **Approval Workflows** | 7.5 (204 reviews) | Not enough data | 
| **Users and Permissions** | 8.0 (229 reviews) | Not enough data | 
| **Content Creation** | 7.6 (212 reviews) | Not enough data | 

#### Social Management

| Feature | Meltwater | News Exposure | 
|---|---|---|
| **Social Analytics** | 8.3 (286 reviews) | Not enough data | 
| **Social Publishing** | 7.9 (273 reviews) | Not enough data | 
| **Campaign Optimization** | 7.4 (238 reviews) | Not enough data | 
| **Social Engagement** | 7.9 (277 reviews) | Not enough data | 
| **Social Ads** | 6.5 (209 reviews) | Not enough data | 
| **Campaign Planning** | 7.1 (209 reviews) | Not enough data | 
| **Hashtag Capabilites** | 7.3 (100 reviews) | Not enough data | 

#### Agentic AI - Social Media Management

| Feature | Meltwater | News Exposure | 
|---|---|---|
| **Autonomous Task Execution** | 5.8 (24 reviews) | Not enough data | 
| **Multi-step Planning** | 6.0 (24 reviews) | Not enough data | 
| **Cross-system Integration** | Feature Not Available | Not enough data | 
| **Adaptive Learning** | Feature Not Available | Not enough data | 
| **Natural Language Interaction** | Feature Not Available | Not enough data | 
| **Proactive Assistance** | Feature Not Available | Not enough data | 
| **Decision Making** | 6.2 (23 reviews) | Not enough data | 

### Media Monitoring

| Product | Score | Reviews |
|---|---|---|
| **Meltwater** | 7.3/10 | 818 |
| **News Exposure** | 9.7/10 | 7 |

#### Media Channels

| Feature | Meltwater | News Exposure | 
|---|---|---|
| **Broadcast Media** | 7.3 (643 reviews) | 9.3 (5 reviews) | 
| **Print Media** | 7.2 (665 reviews) | 9.7 (5 reviews) | 
| **Online Media** | 8.5 (745 reviews) | 10.0 (5 reviews) | 

#### Geographic Coverage

| Feature | Meltwater | News Exposure | 
|---|---|---|
| **Local Media** | 7.8 (709 reviews) | 10.0 (5 reviews) | 
| **National Media** | 8.3 (718 reviews) | 9.3 (5 reviews) | 
| **International Media** | 7.6 (643 reviews) | Not enough data | 

#### Reporting

| Feature | Meltwater | News Exposure | 
|---|---|---|
| **Keyword Targeting** | 8.2 (722 reviews) | 9.3 (5 reviews) | 
| **Custom Feeds and Alerts** | 8.1 (703 reviews) | Not enough data | 
| **Custom Reports** | 7.9 (711 reviews) | 10.0 (5 reviews) | 
| **Dashboards** | 8.0 (739 reviews) | Not enough data | 

#### Agentic AI - Media Monitoring

| Feature | Meltwater | News Exposure | 
|---|---|---|
| **Autonomous Task Execution** | 6.3 (83 reviews) | Not enough data | 
| **Cross-system Integration** | 6.3 (82 reviews) | Not enough data | 
| **Adaptive Learning** | 6.2 (80 reviews) | Not enough data | 
| **Natural Language Interaction** | 6.3 (81 reviews) | Not enough data | 
| **Proactive Assistance** | Feature Not Available | Not enough data | 

#### Generative AI

| Feature | Meltwater | News Exposure | 
|---|---|---|
| **AI Text Generation** | 6.6 (291 reviews) | Not enough data | 
| **AI Text Summarization** | 6.6 (284 reviews) | Not enough data | 

### Audience Intelligence Platforms

| Product | Score | Reviews |
|---|---|---|
| **Meltwater** | 7.7/10 | 53 |
| **News Exposure** | N/A | N/A |

#### Audiences

| Feature | Meltwater | News Exposure | 
|---|---|---|
| **Audience Insights** | 8.0 (46 reviews) | Not enough data | 
| **Influencer Identification** | 7.3 (44 reviews) | Not enough data | 
| **Buyer Personas** | 7.0 (42 reviews) | Not enough data | 
| **Segmentation** | 7.4 (42 reviews) | Not enough data | 

#### Data Analysis

| Feature | Meltwater | News Exposure | 
|---|---|---|
| **Network Analysis** | 7.5 (42 reviews) | Not enough data | 
| **Dashboards** | 8.2 (47 reviews) | Not enough data | 
| **Visualizations** | 8.1 (43 reviews) | Not enough data | 
| **Advanced Filtering** | 8.0 (45 reviews) | Not enough data | 

#### Administration

| Feature | Meltwater | News Exposure | 
|---|---|---|
| **Marketing Integrations** | Feature Not Available | Not enough data | 
| **Ad Integrations** | Feature Not Available | Not enough data | 
| **Data Exporting** | 7.9 (44 reviews) | Not enough data | 

#### Agentic AI - Audience Intelligence Platforms

| Feature | Meltwater | News Exposure | 
|---|---|---|
| **Autonomous Task Execution** | Feature Not Available | Not enough data | 
| **Cross-system Integration** | Feature Not Available | Not enough data | 
| **Adaptive Learning** | Feature Not Available | Not enough data | 
| **Proactive Assistance** | Feature Not Available | Not enough data | 

### Social Media Listening Tools

| Product | Score | Reviews |
|---|---|---|
| **Meltwater** | 7.5/10 | 976 |
| **News Exposure** | N/A | N/A |

#### Monitoring & Listening

| Feature | Meltwater | News Exposure | 
|---|---|---|
| **Social Measurement** | 8.1 (819 reviews) | Not enough data | 
| **Influencer Identification** | 7.3 (707 reviews) | Not enough data | 
| **Brand Monitoring** | 8.2 (544 reviews) | Not enough data | 
| **Keyword Tracking** | 8.3 (532 reviews) | Not enough data | 
| **Trend Analysis** | 7.8 (498 reviews) | Not enough data | 
| **Competitor Analysis** | 7.9 (485 reviews) | Not enough data | 

#### Agentic AI - Social Media Listening Tools

| Feature | Meltwater | News Exposure | 
|---|---|---|
| **Autonomous Task Execution** | 6.6 (85 reviews) | Not enough data | 
| **Cross-system Integration** | 6.5 (88 reviews) | Not enough data | 
| **Adaptive Learning** | 6.3 (83 reviews) | Not enough data | 
| **Proactive Assistance** | Feature Not Available | Not enough data | 
| **Decision Making** | Feature Not Available | Not enough data | 

#### Data Management & Analysis

| Feature | Meltwater | News Exposure | 
|---|---|---|
| **Sentiment Analysis** | 6.9 (788 reviews) | Not enough data | 
| **Social Reporting** | 8.0 (814 reviews) | Not enough data | 
| **Alerts and Notifications** | 8.1 (490 reviews) | Not enough data | 
| **Advanced Data Filtering** | 7.9 (482 reviews) | Not enough data | 

### Influencer Marketing Platforms

| Product | Score | Reviews |
|---|---|---|
| **Meltwater** | 7.2/10 | 222 |
| **News Exposure** | N/A | N/A |

#### Influencer Marketing

| Feature | Meltwater | News Exposure | 
|---|---|---|
| **Influencer Recruitment** | 7.8 (206 reviews) | Not enough data | 
| **Influencer Scoring** | 7.8 (206 reviews) | Not enough data | 
| **Audience Analysis** | 8.0 (211 reviews) | Not enough data | 
| **Influencer Segmentation** | 7.7 (199 reviews) | Not enough data | 
| **Influencer Collaboration** | 7.4 (197 reviews) | Not enough data | 
| **User-Generated Content (UGC) Management** | 6.9 (162 reviews) | Not enough data | 
| **Content Approval** | 7.4 (170 reviews) | Not enough data | 
| **Campaign Analytics** | 8.0 (199 reviews) | Not enough data | 
| **Reporting and Dashboards** | 7.9 (200 reviews) | Not enough data | 
| **Data Importing and Exporting Tools** | 7.7 (185 reviews) | Not enough data | 
| **Influencer Whitelisting** | Feature Not Available | Not enough data | 
| **Influencer Compensation** | 6.7 (148 reviews) | Not enough data | 
| **Social Commerce** | 6.7 (135 reviews) | Not enough data | 
| **E-Commerce Integration** | 6.3 (115 reviews) | Not enough data | 

#### Agentic AI - Influencer Marketing Platforms

| Feature | Meltwater | News Exposure | 
|---|---|---|
| **Autonomous Task Execution** | Feature Not Available | Not enough data | 
| **Multi-step Planning** | Feature Not Available | Not enough data | 
| **Cross-system Integration** | 5.5 (7 reviews) | Not enough data | 
| **Adaptive Learning** | Feature Not Available | Not enough data | 
| **Proactive Assistance** | 6.0 (7 reviews) | Not enough data | 
| **Decision Making** | Feature Not Available | Not enough data | 

### PR Analytics

| Product | Score | Reviews |
|---|---|---|
| **Meltwater** | 6.7/10 | 159 |
| **News Exposure** | N/A | N/A |

#### Generative AI

| Feature | Meltwater | News Exposure | 
|---|---|---|
| **AI Text Generation** | 6.6 (155 reviews) | Not enough data | 
| **AI Text Summarization** | 6.7 (154 reviews) | Not enough data | 

### Answer Engine Optimization (AEO)

| Product | Score | Reviews |
|---|---|---|
| **Meltwater** | N/A | N/A |
| **News Exposure** | N/A | N/A |

#### AI Visibility & Tracking

| Feature | Meltwater | News Exposure | 
|---|---|---|
| **AI Mention Tracking** | Not enough data | Not enough data | 
| **AI Search Ranking Insights** | Not enough data | Not enough data | 

#### Sentiment & Brand Analysis

| Feature | Meltwater | News Exposure | 
|---|---|---|
| **AI Sentiment Monitoring** | Not enough data | Not enough data | 
| **AI Hallucination Detection** | Not enough data | Not enough data | 

#### Competitive Benchmarking

| Feature | Meltwater | News Exposure | 
|---|---|---|
| **Industry AI Sentiment Benchmarking** | Not enough data | Not enough data | 
| **Competitor AI Presence Comparison** | Not enough data | Not enough data | 

#### AI Content Optimization

| Feature | Meltwater | News Exposure | 
|---|---|---|
| **Semantic Optimization for AI Models** | Not enough data | Not enough data | 
| **AI-Driven Content Recommendations** | Not enough data | Not enough data | 

#### Reporting & Alerts

| Feature | Meltwater | News Exposure | 
|---|---|---|
| **Real-Time AI Mention Alerts** | Not enough data | Not enough data | 
| **AI Visibility Reporting** | Not enough data | Not enough data | 

### Media and Influencer Targeting

| Product | Score | Reviews |
|---|---|---|
| **Meltwater** | 7.4/10 | 529 |
| **News Exposure** | N/A | N/A |

#### Database

| Feature | Meltwater | News Exposure | 
|---|---|---|
| **Media Database** | 7.9 (490 reviews) | Not enough data | 
| **Contact/Campaign Management** | 7.9 (416 reviews) | Not enough data | 
| **Newsroom** | 8.0 (389 reviews) | Not enough data | 

#### Outreach

| Feature | Meltwater | News Exposure | 
|---|---|---|
| **Media Distribution** | 8.1 (433 reviews) | Not enough data | 
| **PR Planner** | 7.5 (146 reviews) | Not enough data | 
| **Social Media Services** | 7.7 (349 reviews) | Not enough data | 

#### Reporting

| Feature | Meltwater | News Exposure | 
|---|---|---|
| **Monitoring** | 8.5 (485 reviews) | Not enough data | 
| **Response Desk** | 8.3 (362 reviews) | Not enough data | 
| **Impact Measurement** | 8.1 (413 reviews) | Not enough data | 

#### Agentic AI - Media and Influencer Targeting

| Feature | Meltwater | News Exposure | 
|---|---|---|
| **Autonomous Task Execution** | 5.8 (20 reviews) | Not enough data | 
| **Cross-system Integration** | 6.0 (19 reviews) | Not enough data | 
| **Adaptive Learning** | 6.0 (19 reviews) | Not enough data | 
| **Natural Language Interaction** | 6.0 (19 reviews) | Not enough data | 
| **Proactive Assistance** | 6.0 (19 reviews) | Not enough data | 

#### User Rights/Roles

| Feature | Meltwater | News Exposure | 
|---|---|---|
| **Version Control** | 7.7 (305 reviews) | Not enough data | 
| **Team Collaboration** | 8.0 (327 reviews) | Not enough data | 

---
## Categories
**Shared Categories (2):** [Media Monitoring Software](https://www.g2.com/categories/media-monitoring), [PR Analytics Software](https://www.g2.com/categories/pr-analytics)

**Unique to Meltwater (8):** [Audience Intelligence Platforms ](https://www.g2.com/categories/audience-intelligence-platforms), [Social Media Analytics Software](https://www.g2.com/categories/social-media-analytics), [Social Media Suites](https://www.g2.com/categories/social-media-suites), [Social Media Management Tools](https://www.g2.com/categories/social-media-mgmt), [Social Media Listening Tools](https://www.g2.com/categories/social-media-listening-tools), [Answer Engine Optimization (AEO) Tools](https://www.g2.com/categories/answer-engine-optimization-aeo), [Influencer Marketing Platforms](https://www.g2.com/categories/influencer-marketing-platforms), [Media and Influencer Targeting Software](https://www.g2.com/categories/media-and-influencer-targeting)



---
## Reviewer Demographics

### By Company Size

| Segment | Meltwater | News Exposure | 
|---|---|---|
| **Small-Business** | 41.3% | 67.5% | 
| **Mid-Market** | 38.0% | 15.0% | 
| **Enterprise** | 20.7% | 17.5% | 

### By Industry

#### Meltwater

- **Marketing and Advertising:** 15.2%
- **Public Relations and Communications:** 14.6%
- **Non-Profit Organization Management:** 6.9%
- **Higher Education:** 5.4%
- **Information Technology and Services:** 3.1%
- **Financial Services:** 2.4%
- **Hospital & Health Care:** 2.3%
- **Consumer Goods:** 2.1%
- **Computer Software:** 1.9%
- **Education Management:** 1.7%
- **Other:** 44.2%

#### News Exposure

- **Public Relations and Communications:** 47.5%
- **Non-Profit Organization Management:** 10.0%
- **Entertainment:** 10.0%
- **Apparel & Fashion:** 5.0%
- **Think Tanks:** 2.5%
- **Sporting Goods:** 2.5%
- **Mental Health Care:** 2.5%
- **Media Production:** 2.5%
- **Marketing and Advertising:** 2.5%
- **Leisure, Travel & Tourism:** 2.5%
- **Other:** 12.5%

---
## Alternatives

### Alternatives to Meltwater

- [Semrush](https://www.g2.com/products/semrush/reviews) — 4.4/5 stars (3991 reviews)
- [CisionOne](https://www.g2.com/products/cisionone/reviews) — 3.9/5 stars (1337 reviews)
- [Muck Rack](https://www.g2.com/products/muck-rack/reviews) — 4.5/5 stars (459 reviews)
- [Emplifi](https://www.g2.com/products/emplifi-emplifi/reviews) — 4.4/5 stars (382 reviews)
- [Onclusive](https://www.g2.com/products/onclusive/reviews) — 4.3/5 stars (207 reviews)
- [Hootsuite](https://www.g2.com/products/hootsuite/reviews) — 4.3/5 stars (7321 reviews)
- [Sprout Social](https://www.g2.com/products/sprout-social/reviews) — 4.4/5 stars (6442 reviews)
- [Sprinklr Social](https://www.g2.com/products/sprinklr-social/reviews) — 4.1/5 stars (1214 reviews)
- [Brandwatch Social Media Management](https://www.g2.com/products/brandwatch-social-media-management/reviews) — 4.0/5 stars (983 reviews)
- [Agorapulse](https://www.g2.com/products/agorapulse/reviews) — 4.5/5 stars (973 reviews)

### Alternatives to News Exposure

- [TVEyes](https://www.g2.com/products/tveyes/reviews) — 4.2/5 stars (1326 reviews)
- [CisionOne](https://www.g2.com/products/cisionone/reviews) — 3.9/5 stars (1337 reviews)
- [Mention](https://www.g2.com/products/mention/reviews) — 4.3/5 stars (442 reviews)
- [Critical Mention](https://www.g2.com/products/critical-mention/reviews) — 4.3/5 stars (221 reviews)
- [Agility PR Solutions](https://www.g2.com/products/agility-pr-solutions/reviews) — 4.1/5 stars (408 reviews)
- [Muck Rack](https://www.g2.com/products/muck-rack/reviews) — 4.5/5 stars (459 reviews)
- [Newswire](https://www.g2.com/products/newswire/reviews) — 4.4/5 stars (720 reviews)
- [Brandwatch Consumer Intelligence](https://www.g2.com/products/brandwatch-consumer-intelligence/reviews) — 4.4/5 stars (728 reviews)
- [Semrush](https://www.g2.com/products/semrush/reviews) — 4.4/5 stars (3991 reviews)
- [Brand24](https://www.g2.com/products/brand24/reviews) — 4.6/5 stars (350 reviews)

---
## Top Discussions

### Meltwater

- Title: [How do I make Meltwater work for our organization?](https://www.g2.com/discussions/how-do-i-make-meltwater-work-for-our-organization) — 3 comments, 1 upvote
  > **Top comment:** "I find it helpful to make customized reporter/influencer lists (based on geography, issue, etc). Makes it easy to do rapid-response outreach."
- Title: [How much does meltwater cost?](https://www.g2.com/discussions/how-much-does-meltwater-cost) — 2 comments
  > **Top comment:** "Depends on the exact tools within the platform you want to use and size of organization.  We are a very small marketing team of a public library, so our cost..."
- Title: [How soon will sysomos and meltwater fully be integrated?](https://www.g2.com/discussions/how-soon-will-sysomos-and-meltwater-fully-be-integrated) — 2 comments, 1 upvote
  > **Top comment:** "Hi Janay. Sorry I don't know the answer to that question. Hopefully a Meltwater rep or someone else can answer it. I suggest simply contacting Meltwater..."
- Title: [How many influencers are on Klear?](https://www.g2.com/discussions/how-many-influencers-are-on-klear) — 1 comment, 1 upvote
  > **Top comment:** "Comment deleted by user."
- Title: [Who uses meltwater?](https://www.g2.com/discussions/who-uses-meltwater) — 1 comment
  > **Top comment:** "Those who have anything to do with social media. "

### News Exposure

No discussions available for this product.

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/meltwater-vs-news-exposure)