# Meiro vs Salesforce Data 360 (formerly Data Cloud) Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Salesforce Data 360 excels in unifying customer data from multiple sources, creating a single, reliable profile that significantly enhances audience segmentation. Users appreciate this feature as it eliminates the hassle of dealing with fragmented data, making their marketing efforts more effective.
- **Users say** that Meiro stands out for its flexibility and customization options, allowing businesses to tailor the platform to their specific needs. Reviewers highlight its capability to manipulate data in various ways, which is particularly beneficial for niche industries like B2B financial services.
- **According to verified reviews** , Salesforce Data 360 offers a straightforward setup process, with many users praising the ease of integrating connectors. This simplicity in implementation helps teams get up and running quickly, which is a significant advantage for businesses looking to minimize downtime.
- **Reviewers mention** that Meiro provides exceptional real-time tracking and unification of customer data across multiple devices. This feature is crucial for businesses that require comprehensive insights into customer interactions, and users appreciate the control they have over their data by hosting it in a private AWS cloud.
- **Users highlight** that while Meiro has a higher ease of use rating, Salesforce Data 360's no-code segment builders and Einstein-powered capabilities make it accessible for business users and analysts. This functionality allows teams to work effectively with data without needing extensive technical expertise.
- **G2 reviewers note** that Meiro's quality of support is highly rated, with users praising the professionalism and responsiveness of the tech support team. In contrast, while Salesforce Data 360 also offers solid support, some users feel that it could be improved to match the level of assistance provided by Meiro.



| | Meiro | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Star Rating** | 4.7 out of 5 | 4.3 out of 5 | 
| **Total Reviews** | 72 | 297 | 
| **Largest Market Segment** | Mid-Market (44.9% of reviews) | Mid-Market (40.6% of reviews) | 
| **Entry Level Price** | Starting at $4,500.00 50000000 Total events stored Per Month | $500.00 100000 Credits | 

---
## Top Pros & Cons

### Meiro

Pros:
- Personalization (21 reviews)
- Ease of Use (18 reviews)

Cons:
- Learning Curve (6 reviews)
- Difficult Setup (3 reviews)

### Salesforce Data 360 (formerly Data Cloud)

Pros:
- Platform Integration (79 reviews)
- Ease of Use (56 reviews)

Cons:
- Learning Curve (53 reviews)
- Expensive (44 reviews)

---
## Ratings Comparison
| Rating | Meiro | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
  | **Meets Requirements** | 9.4 (57 reviews) | 9.0 (96 reviews) | 
  | **Ease of Use** | 9.0 (62 reviews) | 7.7 (233 reviews) | 
  | **Ease of Setup** | 8.6 (61 reviews) | 7.2 (199 reviews) | 
  | **Ease of Admin** | 8.7 (14 reviews) | 8.5 (46 reviews) | 
  | **Quality of Support** | 9.5 (56 reviews) | 8.6 (91 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.7 (15 reviews) | 9.3 (45 reviews) | 
  | **Product Direction (% positive)** | 10.0 (54 reviews) | 9.0 (93 reviews) | 

---
## Pricing

### Meiro

#### Entry-Level Pricing

Plan: CDP Starter

Price: Starting at $4,500.00 50000000 Total events stored Per Month

Key Features:
- Hosting managed by Meiro
- 3 data sources
- 3 data destinations

[Browse all 2 editions](https://www.g2.com/products/meiro/pricing)

#### Free Trial

Yes

### Salesforce Data 360 (formerly Data Cloud)

#### Entry-Level Pricing

Plan: Consumption Credits

Price: $500.00 100000 Credits

Description: List Price

Key Features:
- Data Services
- Segmentation & Activation

[Learn more about Salesforce Data 360 (formerly Data Cloud)](https://www.g2.com/products/salesforce-data-360-formerly-data-cloud/reviews)

#### Free Trial

No

---
## Features Comparison By Category

### Data Management Platform (DMP)

| Product | Score | Reviews |
|---|---|---|
| **Meiro** | N/A | N/A |
| **Salesforce Data 360 (formerly Data Cloud)** | 9.4/10 | 10 |

#### Data Integration

| Feature | Meiro | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **1st-Party Data Integration** | Not enough data | 10.0 (6 reviews) | 
| **2nd-Party Data Integration** | Not enough data | 10.0 (5 reviews) | 
| **3rd-Party Data Integration** | Not enough data | 9.7 (5 reviews) | 
| **Offline Data Integration** | Not enough data | 8.0 (5 reviews) | 
| **Mobile Data Integration** | Not enough data | 9.3 (5 reviews) | 
| **Data Export Tools** | Not enough data | 10.0 (5 reviews) | 

#### Agentic AI - Data Management Platform (DMP)

| Feature | Meiro | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 8.9 (6 reviews) | 
| **Multi-step Planning** | Not enough data | 9.2 (6 reviews) | 
| **Cross-system Integration** | Not enough data | 9.8 (7 reviews) | 
| **Adaptive Learning** | Not enough data | 9.4 (6 reviews) | 
| **Proactive Assistance** | Not enough data | 9.2 (6 reviews) | 
| **Decision Making** | Not enough data | 8.6 (6 reviews) | 

#### Data Analysis & Optimization

| Feature | Meiro | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Audience Segmentation** | Not enough data | 10.0 (6 reviews) | 
| **Recommendations** | Not enough data | 9.2 (6 reviews) | 
| **Standard Dashboards** | Not enough data | 8.6 (6 reviews) | 
| **Custom Reports** | Not enough data | 9.4 (6 reviews) | 

#### Platform

| Feature | Meiro | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Data Permissions** | Not enough data | 8.9 (6 reviews) | 
| **User, Role, and Access Management** | Not enough data | 9.0 (7 reviews) | 
| **Performance and Reliability** | Not enough data | 9.3 (7 reviews) | 
| **Enterprise Scalability** | Not enough data | 9.5 (7 reviews) | 
| **Internationalization** | Not enough data | 10.0 (5 reviews) | 

### E-Commerce Personalization

| Product | Score | Reviews |
|---|---|---|
| **Meiro** | 9.6/10 | 8 |
| **Salesforce Data 360 (formerly Data Cloud)** | N/A | N/A |

#### Visitor Behavior

| Feature | Meiro | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Monitoring** | 9.8 (8 reviews) | Not enough data | 
| **Targeting** | 9.8 (8 reviews) | Not enough data | 
| **Guided Selling** | 9.3 (7 reviews) | Not enough data | 

#### Templates

| Feature | Meiro | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Library** | 9.3 (7 reviews) | Not enough data | 
| **Customization** | 8.8 (7 reviews) | Not enough data | 
| **Optimization** | 8.9 (6 reviews) | Not enough data | 

#### Personalization

| Feature | Meiro | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Recommendation** | 9.8 (7 reviews) | Not enough data | 
| **Content** | 9.4 (6 reviews) | Not enough data | 
| **Cart Abandonment** | 9.7 (6 reviews) | Not enough data | 
| **Search** | 9.7 (5 reviews) | Not enough data | 
| **Personalization Engine** | 9.3 (7 reviews) | Not enough data | 
| **Product Recommendations** | 10.0 (6 reviews) | Not enough data | 
| **A/B Testing** | 10.0 (5 reviews) | Not enough data | 
| **Personalized Messaging** | 8.9 (6 reviews) | Not enough data | 

#### Multichannel

| Feature | Meiro | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Web** | 9.4 (6 reviews) | Not enough data | 
| **Email** | 10.0 (5 reviews) | Not enough data | 
| **Mobile** | 10.0 (5 reviews) | Not enough data | 

#### Administration 

| Feature | Meiro | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Marketing Campaigns** | Not enough data | Not enough data | 
| **Reports & Analytics** | 9.7 (5 reviews) | Not enough data | 
| **User Data** | Not enough data | Not enough data | 
| **Integrations** | 9.7 (5 reviews) | Not enough data | 

#### Agentic AI - E-Commerce Personalization

| Feature | Meiro | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

### Data Governance

| Product | Score | Reviews |
|---|---|---|
| **Meiro** | N/A | N/A |
| **Salesforce Data 360 (formerly Data Cloud)** | 8.9/10 | 11 |

#### Administration

| Feature | Meiro | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Data Modelling** | Not enough data | 9.2 (8 reviews) | 
| **Recommendations** | Not enough data | 8.8 (7 reviews) | 
| **Workflow Management** | Not enough data | 8.1 (7 reviews) | 
| **Dashboards and Visualizations** | Not enough data | 8.3 (7 reviews) | 

#### Management

| Feature | Meiro | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Business Glossary** | Not enough data | 8.3 (7 reviews) | 
| **Data Discovery** | Not enough data | 9.0 (7 reviews) | 
| **Data Profililng** | Not enough data | 8.8 (8 reviews) | 
| **Reporting and Visualization** | Not enough data | 8.3 (7 reviews) | 
| **Data Lineage** | Not enough data | 8.3 (6 reviews) | 

#### Compliance

| Feature | Meiro | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Sensitive Data Compliance** | Not enough data | 9.4 (8 reviews) | 
| **Training and Guidelines** | Not enough data | 9.0 (7 reviews) | 
| **Policy Enforcement** | Not enough data | 9.3 (7 reviews) | 
| **Compliance Monitoring** | Not enough data | 10.0 (6 reviews) | 

#### Security

| Feature | Meiro | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Access Control** | Not enough data | 9.3 (7 reviews) | 
| **Roles Management** | Not enough data | 8.8 (7 reviews) | 
| **Compliance Management** | Not enough data | 9.3 (7 reviews) | 

#### Data Quality

| Feature | Meiro | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Data Preparation** | Not enough data | 9.4 (8 reviews) | 
| **Data Distribution** | Not enough data | 8.8 (7 reviews) | 
| **Data Unification** | Not enough data | 9.7 (10 reviews) | 

#### Maintainence

| Feature | Meiro | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Data Quality Management** | Not enough data | 9.0 (7 reviews) | 
| **Policy Management** | Not enough data | 9.0 (7 reviews) | 

#### Generative AI

| Feature | Meiro | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **AI Text Generation** | Not enough data | 8.1 (7 reviews) | 
| **AI Text Summarization** | Not enough data | 8.3 (7 reviews) | 

#### Agentic AI - Data Governance

| Feature | Meiro | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 8.3 (7 reviews) | 
| **Multi-step Planning** | Not enough data | 8.3 (7 reviews) | 
| **Cross-system Integration** | Not enough data | 9.0 (7 reviews) | 
| **Adaptive Learning** | Not enough data | 9.0 (7 reviews) | 
| **Natural Language Interaction** | Not enough data | 8.6 (7 reviews) | 
| **Decision Making** | Not enough data | 9.4 (6 reviews) | 

### Customer Data Platform (CDP)

| Product | Score | Reviews |
|---|---|---|
| **Meiro** | 9.2/10 | 51 |
| **Salesforce Data 360 (formerly Data Cloud)** | 8.8/10 | 96 |

#### Data Sourcing

| Feature | Meiro | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Data Enrichment** | 9.5 (40 reviews) | 8.9 (34 reviews) | 
| **Expandability** | 9.5 (47 reviews) | 9.3 (85 reviews) | 
| **Content Marketing** | 8.8 (39 reviews) | 8.5 (28 reviews) | 
| **Multiple Devices** | 9.7 (41 reviews) | 9.1 (29 reviews) | 

#### Intelligence

| Feature | Meiro | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Marketing Metrics** | 9.2 (22 reviews) | 8.7 (33 reviews) | 
| **Predictive Modeling** | 8.7 (40 reviews) | 8.7 (29 reviews) | 
| **Recommendation Engine** | 9.0 (38 reviews) | 8.6 (32 reviews) | 

### Customer Journey Analytics

| Product | Score | Reviews |
|---|---|---|
| **Meiro** | 9.3/10 | 6 |
| **Salesforce Data 360 (formerly Data Cloud)** | N/A | N/A |

#### Platform Basics

| Feature | Meiro | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Dynamic Segmentation** | 9.2 (6 reviews) | Not enough data | 
| **Journey Optimization** | 9.2 (6 reviews) | Not enough data | 

#### Platform Data

| Feature | Meiro | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Journey Reporting** | 9.2 (6 reviews) | Not enough data | 
| **Trends Reporting** | 9.2 (6 reviews) | Not enough data | 
| **Dashboards** | 9.2 (6 reviews) | Not enough data | 
| **Advanced Data Filtering** | 8.9 (6 reviews) | Not enough data | 

#### Platform Additional Functionality

| Feature | Meiro | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Journey Mapping** | 9.7 (6 reviews) | Not enough data | 
| **Integrations** | 9.4 (6 reviews) | Not enough data | 
| **Automated Alerts** | 9.4 (6 reviews) | Not enough data | 

#### Agentic AI - Customer Journey Analytics

| Feature | Meiro | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

### Audience Intelligence Platforms

| Product | Score | Reviews |
|---|---|---|
| **Meiro** | N/A | N/A |
| **Salesforce Data 360 (formerly Data Cloud)** | 9.7/10 | 9 |

#### Audiences

| Feature | Meiro | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Audience Insights** | Not enough data | 10.0 (6 reviews) | 
| **Influencer Identification** | Not enough data | 9.2 (6 reviews) | 
| **Buyer Personas** | Not enough data | 9.7 (6 reviews) | 
| **Segmentation** | Not enough data | 10.0 (8 reviews) | 

#### Data Analysis

| Feature | Meiro | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Network Analysis** | Not enough data | 9.2 (6 reviews) | 
| **Dashboards** | Not enough data | 9.4 (6 reviews) | 
| **Visualizations** | Not enough data | 9.7 (6 reviews) | 
| **Advanced Filtering** | Not enough data | 9.3 (7 reviews) | 

#### Administration

| Feature | Meiro | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Marketing Integrations** | Not enough data | 9.8 (7 reviews) | 
| **Ad Integrations** | Not enough data | 9.4 (6 reviews) | 
| **Data Exporting** | Not enough data | 9.2 (6 reviews) | 

#### Agentic AI - Audience Intelligence Platforms

| Feature | Meiro | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 8.9 (6 reviews) | 
| **Cross-system Integration** | Not enough data | 9.3 (7 reviews) | 
| **Adaptive Learning** | Not enough data | 8.9 (6 reviews) | 
| **Proactive Assistance** | Not enough data | 8.9 (6 reviews) | 

### Master Data Management (MDM)

| Product | Score | Reviews |
|---|---|---|
| **Meiro** | N/A | N/A |
| **Salesforce Data 360 (formerly Data Cloud)** | 10.0/10 | 6 |

#### Management

| Feature | Meiro | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Hierarchy Management** | Not enough data | Not enough data | 
| **Reference Data Management** | Not enough data | Not enough data | 
| **Data Lineage** | Not enough data | Not enough data | 
| **Metadata Management** | Not enough data | Not enough data | 

#### Functionality 

| Feature | Meiro | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Multi-Domain** | Not enough data | Not enough data | 
| **Match & Merge** | Not enough data | Not enough data | 
| **Relationship Mapping** | Not enough data | Not enough data | 
| **User Interface** | Not enough data | Not enough data | 

#### Security

| Feature | Meiro | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Data Governance** | Not enough data | 10.0 (5 reviews) | 
| **Data Masking** | Not enough data | Not enough data | 

### Reverse ETL

| Product | Score | Reviews |
|---|---|---|
| **Meiro** | N/A | N/A |
| **Salesforce Data 360 (formerly Data Cloud)** | N/A | N/A |

#### Data Management 

| Feature | Meiro | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Data Modeling** | Not enough data | Not enough data | 
| **Auditing** | Not enough data | Not enough data | 
| **Observability** | Not enough data | Not enough data | 
| **Data mapping** | Not enough data | Not enough data | 
| **Reporting** | Not enough data | Not enough data | 

#### Functionality

| Feature | Meiro | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Debugging** | Not enough data | Not enough data | 
| **Workflow Automations** | Not enough data | Not enough data | 
| **Notifications** | Not enough data | Not enough data | 
| **API Integrations** | Not enough data | Not enough data | 
| **Programmed trigger of data sync** | Not enough data | Not enough data | 
| **Incremental data sync** | Not enough data | Not enough data | 
| **Data audit** | Not enough data | Not enough data | 

#### Security

| Feature | Meiro | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Security Compliance** | Not enough data | Not enough data | 
| **Data Encryption** | Not enough data | Not enough data | 

#### Generative AI

| Feature | Meiro | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | 

### Identity Resolution

| Product | Score | Reviews |
|---|---|---|
| **Meiro** | N/A | N/A |
| **Salesforce Data 360 (formerly Data Cloud)** | 8.5/10 | 17 |

#### Agentic AI - Firewall Software

| Feature | Meiro | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 8.2 (16 reviews) | 
| **Adaptive Learning** | Not enough data | 8.6 (16 reviews) | 

### Personalization

| Product | Score | Reviews |
|---|---|---|
| **Meiro** | N/A | N/A |
| **Salesforce Data 360 (formerly Data Cloud)** | N/A | N/A |

#### Agentic AI - Personalization

| Feature | Meiro | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (2):** [Customer Data Platforms (CDP)](https://www.g2.com/categories/customer-data-platform-cdp), [Identity Resolution Software](https://www.g2.com/categories/identity-resolution)

**Unique to Meiro (4):** [Personalization Software](https://www.g2.com/categories/personalization), [Customer Journey Analytics Software](https://www.g2.com/categories/customer-journey-analytics), [Reverse ETL Software](https://www.g2.com/categories/reverse-etl), [E-Commerce Personalization Software](https://www.g2.com/categories/e-commerce-personalization)

**Unique to Salesforce Data 360 (formerly Data Cloud) (5):** [Audience Intelligence Platforms ](https://www.g2.com/categories/audience-intelligence-platforms), [Data Management Platforms (DMP)](https://www.g2.com/categories/data-management-platform-dmp), [Master Data Management (MDM) Tools](https://www.g2.com/categories/master-data-management-mdm), [Data Governance Tools](https://www.g2.com/categories/data-governance-tools), [Data Management Software](https://www.g2.com/categories/data-management-software)


---
## Reviewer Demographics

### By Company Size

| Segment | Meiro | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Small-Business** | 43.5% | 19.2% | 
| **Mid-Market** | 44.9% | 40.6% | 
| **Enterprise** | 11.6% | 40.2% | 

### By Industry

#### Meiro

- **Computer Software:** 16.4%
- **Marketing and Advertising:** 14.9%
- **Leisure, Travel & Tourism:** 11.9%
- **Information Technology and Services:** 9.0%
- **Consulting:** 9.0%
- **Financial Services:** 4.5%
- **Retail:** 3.0%
- **Real Estate:** 3.0%
- **Pharmaceuticals:** 3.0%
- **Computer & Network Security:** 3.0%
- **Other:** 22.4%

#### Salesforce Data 360 (formerly Data Cloud)

- **Information Technology and Services:** 14.3%
- **Financial Services:** 8.5%
- **Computer Software:** 8.1%
- **Manufacturing:** 5.8%
- **Consulting:** 5.4%
- **Hospital & Health Care:** 3.5%
- **Marketing and Advertising:** 3.5%
- **Non-Profit Organization Management:** 3.5%
- **Computer & Network Security:** 3.1%
- **Retail:** 3.1%
- **Other:** 41.1%

---
## Alternatives

### Alternatives to Meiro

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### Alternatives to Salesforce Data 360 (formerly Data Cloud)

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- [Databricks](https://www.g2.com/products/databricks/reviews) — 4.6/5 stars (800 reviews)
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---
## Top Discussions

### Meiro

No discussions available for this product.

### Salesforce Data 360 (formerly Data Cloud)

No discussions available for this product.

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/meiro-vs-salesforce-data-360-formerly-data-cloud)