# StackAdapt vs mediasmart Comparison
---
## AI Generated Summary
- **G2 reviewers report** that StackAdapt excels in user support, with many praising the dedicated account managers who provide strategic expertise and proactive optimization. Users appreciate the seamless onboarding experience, highlighting the intuitive interface and the ability to integrate with tools like Google Analytics.
- **Users say** that mediasmart offers a unique feature with its high-precision geofencing capabilities, which allows for precise campaign delivery based on geolocation. This functionality is noted as a standout aspect of the platform, particularly for businesses focused on location-based advertising.
- **Reviewers mention** that StackAdapt's overall user experience is significantly enhanced by its high ratings in ease of use and setup. Many users find the platform easy to navigate, which contributes to a smoother day-to-day operation compared to mediasmart, which has received mixed feedback in these areas.
- **According to verified reviews** , StackAdapt's campaign optimization features are highly regarded, with users noting effective tools for audience forecasting and building. This level of functionality is seen as a major advantage over mediasmart, where users have expressed a desire for more robust optimization capabilities.
- **Users highlight** that while mediasmart has a clear interface and a variety of targeting options, it falls short in comparison to StackAdapt's comprehensive cross-channel capabilities. StackAdapt's ability to integrate various advertising channels is a key factor for users looking for a more versatile advertising solution.
- **Reviewers indicate** that StackAdapt's commitment to product direction and innovation is evident, with high scores reflecting user confidence in the platform's future developments. In contrast, mediasmart's lower ratings in this area suggest that users may have concerns about the platform's growth and adaptability in a rapidly changing market.



| | StackAdapt | mediasmart | 
|---|---|---|
| **Star Rating** | 4.7 out of 5 | 4.4 out of 5 | 
| **Total Reviews** | 870 | 78 | 
| **Largest Market Segment** | Small-Business (62.7% of reviews) | Small-Business (73.2% of reviews) | 
| **Entry Level Price** | No pricing available | No pricing available | 

---
## Top Pros & Cons

### StackAdapt

Pros:
- Ease of Use (136 reviews)
- Customer Support (129 reviews)

Cons:
- Poor Reporting (26 reviews)
- Reporting Limitations (26 reviews)

### mediasmart

Pros:
- Audience Targeting (2 reviews)
- Creativity (2 reviews)

Cons:
- Dependency Issues (1 reviews)
- Difficult Navigation (1 reviews)

---
## Ratings Comparison
| Rating | StackAdapt | mediasmart | 
|---|---|---|
  | **Meets Requirements** | 9.3 (745 reviews) | 8.1 (59 reviews) | 
  | **Ease of Use** | 9.1 (733 reviews) | 8.2 (59 reviews) | 
  | **Ease of Setup** | 9.2 (602 reviews) | 8.2 (38 reviews) | 
  | **Ease of Admin** | 9.2 (544 reviews) | 8.3 (37 reviews) | 
  | **Quality of Support** | 9.9 (738 reviews) | 9.0 (59 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.8 (556 reviews) | 8.6 (38 reviews) | 
  | **Product Direction (% positive)** | 9.7 (712 reviews) | 8.1 (54 reviews) | 

---
## Pricing

### StackAdapt

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

### mediasmart

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

---
## Features Comparison By Category

### Display Advertising

| Product | Score | Reviews |
|---|---|---|
| **StackAdapt** | 8.9/10 | 574 |
| **mediasmart** | N/A | N/A |

#### Channel Functionality

| Feature | StackAdapt | mediasmart | 
|---|---|---|
| **Display Functionality** | 9.3 (390 reviews) | Not enough data | 

#### Platform Interoperability

| Feature | StackAdapt | mediasmart | 
|---|---|---|
| **Close Ecosystem API** | 8.7 (256 reviews) | Not enough data | 

#### Agentic AI - Display Advertising

| Feature | StackAdapt | mediasmart | 
|---|---|---|
| **Autonomous Task Execution** | 8.1 (40 reviews) | Not enough data | 
| **Multi-step Planning** | 8.4 (39 reviews) | Not enough data | 
| **Cross-system Integration** | 8.5 (39 reviews) | Not enough data | 
| **Adaptive Learning** | 8.5 (39 reviews) | Not enough data | 
| **Proactive Assistance** | 8.4 (39 reviews) | Not enough data | 
| **Decision Making** | 8.5 (39 reviews) | Not enough data | 

#### Campaign Management

| Feature | StackAdapt | mediasmart | 
|---|---|---|
| **Campaign Dashboard** | 9.0 (483 reviews) ✓ Verified | 7.4 (45 reviews) | 
| **Campaign Optimization** | 8.9 (484 reviews) ✓ Verified | 7.6 (47 reviews) | 
| **Reach** | 9.1 (472 reviews) ✓ Verified | 7.5 (46 reviews) | 
| **Bulk Editing** | 8.5 (401 reviews) ✓ Verified | 7.1 (37 reviews) | 
| **Batch Uploading** | 8.6 (397 reviews) ✓ Verified | 7.0 (38 reviews) | 
| **Brand Safety** | 9.1 (441 reviews) ✓ Verified | 7.9 (43 reviews) | 
| **Fraud Protection** | 9.0 (415 reviews) ✓ Verified | 7.7 (39 reviews) | 
| **Frequency Capping** | 9.2 (435 reviews) ✓ Verified | 8.1 (44 reviews) | 
| **Budget Pacing** | 9.3 (469 reviews) ✓ Verified | 7.9 (46 reviews) | 
| **Creative Optimization** | 8.9 (452 reviews) ✓ Verified | 7.9 (42 reviews) | 
| **Rich Media Capabilties** | 9.0 (390 reviews) ✓ Verified | 8.3 (43 reviews) | 
| **In-App Ads** | 8.8 (363 reviews) ✓ Verified | 8.3 (42 reviews) | 
| **Mobile Rich Media Capabilities** | 8.9 (350 reviews) ✓ Verified | 8.5 (41 reviews) | 

#### Targeting

| Feature | StackAdapt | mediasmart | 
|---|---|---|
| **Targeting** | 9.4 (486 reviews) ✓ Verified | 8.2 (46 reviews) | 
| **Retargeting** | 9.3 (464 reviews) ✓ Verified | 7.7 (39 reviews) | 
| **Geo-Targeting** | 9.3 (466 reviews) ✓ Verified | 8.3 (48 reviews) | 
| **Contextual Targeting** | 9.3 (456 reviews) ✓ Verified | 7.2 (38 reviews) | 

#### Platform

| Feature | StackAdapt | mediasmart | 
|---|---|---|
| **API / Integrations** | 8.7 (391 reviews) ✓ Verified | 7.7 (38 reviews) | 
| **Custom Reports** | 8.6 (451 reviews) ✓ Verified | 8.0 (45 reviews) | 
| **User, Role, and Access Management** | 9.2 (443 reviews) | 8.4 (47 reviews) | 
| **Performance and Reliability** | 9.3 (473 reviews) ✓ Verified | 8.2 (47 reviews) | 
| **Enterprise Scalability** | 9.2 (396 reviews) ✓ Verified | 7.5 (41 reviews) | 
| **Customization** | 8.9 (404 reviews) ✓ Verified | 8.0 (39 reviews) | 
| **Workflow Capability** | 8.9 (395 reviews) ✓ Verified | 7.7 (36 reviews) | 
| **Internationalization** | 8.9 (352 reviews) ✓ Verified | 8.0 (37 reviews) | 
| **Notifications** | 8.7 (395 reviews) ✓ Verified | 7.6 (44 reviews) | 

### Mobile Advertising

| Product | Score | Reviews |
|---|---|---|
| **StackAdapt** | N/A | N/A |
| **mediasmart** | N/A | N/A |

#### Platform Interoperability

| Feature | StackAdapt | mediasmart | 
|---|---|---|
| **Close Ecosystem API** | Not enough data | Not enough data | 

#### Mobile Functionality

| Feature | StackAdapt | mediasmart | 
|---|---|---|
| **Mobile Functionality** | Not enough data | Not enough data | 

#### Agentic AI - Mobile Advertising

| Feature | StackAdapt | mediasmart | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Campaign Management

| Feature | StackAdapt | mediasmart | 
|---|---|---|
| **Campaign Dashboard** | 9.0 (483 reviews) ✓ Verified | 7.4 (45 reviews) | 
| **Campaign Optimization** | 8.9 (484 reviews) ✓ Verified | 7.6 (47 reviews) | 
| **Reach** | 9.1 (472 reviews) ✓ Verified | 7.5 (46 reviews) | 
| **Bulk Editing** | 8.5 (401 reviews) ✓ Verified | 7.1 (37 reviews) | 
| **Batch Uploading** | 8.6 (397 reviews) ✓ Verified | 7.0 (38 reviews) | 
| **Brand Safety** | 9.1 (441 reviews) ✓ Verified | 7.9 (43 reviews) | 
| **Fraud Protection** | 9.0 (415 reviews) ✓ Verified | 7.7 (39 reviews) | 
| **Frequency Capping** | 9.2 (435 reviews) ✓ Verified | 8.1 (44 reviews) | 
| **Budget Pacing** | 9.3 (469 reviews) ✓ Verified | 7.9 (46 reviews) | 
| **Creative Optimization** | 8.9 (452 reviews) ✓ Verified | 7.9 (42 reviews) | 
| **Rich Media Capabilties** | 9.0 (390 reviews) ✓ Verified | 8.3 (43 reviews) | 
| **In-App Ads** | 8.8 (363 reviews) ✓ Verified | 8.3 (42 reviews) | 
| **Mobile Rich Media Capabilities** | 8.9 (350 reviews) ✓ Verified | 8.5 (41 reviews) | 

#### Targeting

| Feature | StackAdapt | mediasmart | 
|---|---|---|
| **Targeting** | 9.4 (486 reviews) ✓ Verified | 8.2 (46 reviews) | 
| **Retargeting** | 9.3 (464 reviews) ✓ Verified | 7.7 (39 reviews) | 
| **Geo-Targeting** | 9.3 (466 reviews) ✓ Verified | 8.3 (48 reviews) | 
| **Contextual Targeting** | 9.3 (456 reviews) ✓ Verified | 7.2 (38 reviews) | 

#### Mobile

| Feature | StackAdapt | mediasmart | 
|---|---|---|
| **Mobile Tracking** | Not enough data | Not enough data | 
| **In-App Ads** | 8.8 (363 reviews) ✓ Verified | 8.3 (42 reviews) | 
| **Mobile Rich Media Capabilities** | 8.9 (350 reviews) ✓ Verified | 8.5 (41 reviews) | 

#### Platform

| Feature | StackAdapt | mediasmart | 
|---|---|---|
| **API / Integrations** | 8.7 (391 reviews) ✓ Verified | 7.7 (38 reviews) | 
| **Custom Reports** | 8.6 (451 reviews) ✓ Verified | 8.0 (45 reviews) | 
| **User, Role, and Access Management** | 9.2 (443 reviews) | 8.4 (47 reviews) | 
| **Performance and Reliability** | 9.3 (473 reviews) ✓ Verified | 8.2 (47 reviews) | 
| **Enterprise Scalability** | 9.2 (396 reviews) ✓ Verified | 7.5 (41 reviews) | 
| **Customization** | 8.9 (404 reviews) ✓ Verified | 8.0 (39 reviews) | 
| **Workflow Capability** | 8.9 (395 reviews) ✓ Verified | 7.7 (36 reviews) | 
| **Internationalization** | 8.9 (352 reviews) ✓ Verified | 8.0 (37 reviews) | 
| **Notifications** | 8.7 (395 reviews) ✓ Verified | 7.6 (44 reviews) | 

### Video Advertising

| Product | Score | Reviews |
|---|---|---|
| **StackAdapt** | 9.0/10 | 576 |
| **mediasmart** | N/A | N/A |

#### Platform Interoperability

| Feature | StackAdapt | mediasmart | 
|---|---|---|
| **Close Ecosystem API** | 8.7 (197 reviews) | Not enough data | 

#### Video Functionality

| Feature | StackAdapt | mediasmart | 
|---|---|---|
| **Video Functionality** | 9.2 (375 reviews) | Not enough data | 

#### Agentic AI - Video Advertising

| Feature | StackAdapt | mediasmart | 
|---|---|---|
| **Autonomous Task Execution** | 8.5 (26 reviews) | Not enough data | 
| **Multi-step Planning** | 8.5 (26 reviews) | Not enough data | 
| **Cross-system Integration** | 8.5 (26 reviews) | Not enough data | 
| **Adaptive Learning** | 8.7 (26 reviews) | Not enough data | 
| **Proactive Assistance** | 8.4 (26 reviews) | Not enough data | 
| **Decision Making** | 8.5 (26 reviews) | Not enough data | 

#### Campaign Management

| Feature | StackAdapt | mediasmart | 
|---|---|---|
| **Campaign Dashboard** | 9.0 (483 reviews) ✓ Verified | 7.4 (45 reviews) | 
| **Campaign Optimization** | 8.9 (484 reviews) ✓ Verified | 7.6 (47 reviews) | 
| **Reach** | 9.1 (472 reviews) ✓ Verified | 7.5 (46 reviews) | 
| **Bulk Editing** | 8.5 (401 reviews) ✓ Verified | 7.1 (37 reviews) | 
| **Batch Uploading** | 8.6 (397 reviews) ✓ Verified | 7.0 (38 reviews) | 
| **Brand Safety** | 9.1 (441 reviews) ✓ Verified | 7.9 (43 reviews) | 
| **Fraud Protection** | 9.0 (415 reviews) ✓ Verified | 7.7 (39 reviews) | 
| **Frequency Capping** | 9.2 (435 reviews) ✓ Verified | 8.1 (44 reviews) | 
| **Budget Pacing** | 9.3 (469 reviews) ✓ Verified | 7.9 (46 reviews) | 
| **Creative Optimization** | 8.9 (452 reviews) ✓ Verified | 7.9 (42 reviews) | 
| **Rich Media Capabilties** | 9.0 (390 reviews) ✓ Verified | 8.3 (43 reviews) | 
| **In-App Ads** | 8.8 (363 reviews) ✓ Verified | 8.3 (42 reviews) | 
| **Mobile Rich Media Capabilities** | 8.9 (350 reviews) ✓ Verified | 8.5 (41 reviews) | 

#### Targeting

| Feature | StackAdapt | mediasmart | 
|---|---|---|
| **Targeting** | 9.4 (486 reviews) ✓ Verified | 8.2 (46 reviews) | 
| **Retargeting** | 9.3 (464 reviews) ✓ Verified | 7.7 (39 reviews) | 
| **Geo-Targeting** | 9.3 (466 reviews) ✓ Verified | 8.3 (48 reviews) | 
| **Contextual Targeting** | 9.3 (456 reviews) ✓ Verified | 7.2 (38 reviews) | 

#### Platform

| Feature | StackAdapt | mediasmart | 
|---|---|---|
| **API / Integrations** | 8.7 (391 reviews) ✓ Verified | 7.7 (38 reviews) | 
| **Custom Reports** | 8.6 (451 reviews) ✓ Verified | 8.0 (45 reviews) | 
| **User, Role, and Access Management** | 9.2 (443 reviews) | 8.4 (47 reviews) | 
| **Performance and Reliability** | 9.3 (473 reviews) ✓ Verified | 8.2 (47 reviews) | 
| **Enterprise Scalability** | 9.2 (396 reviews) ✓ Verified | 7.5 (41 reviews) | 
| **Customization** | 8.9 (404 reviews) ✓ Verified | 8.0 (39 reviews) | 
| **Workflow Capability** | 8.9 (395 reviews) ✓ Verified | 7.7 (36 reviews) | 
| **Internationalization** | 8.9 (352 reviews) ✓ Verified | 8.0 (37 reviews) | 
| **Notifications** | 8.7 (395 reviews) ✓ Verified | 7.6 (44 reviews) | 

### Digital Audio Advertising

| Product | Score | Reviews |
|---|---|---|
| **StackAdapt** | 9.1/10 | 25 |
| **mediasmart** | N/A | N/A |

#### Platform Basics

| Feature | StackAdapt | mediasmart | 
|---|---|---|
| **Cross-Device Advertising** | 9.8 (23 reviews) | Not enough data | 
| **Audio Ad Formats** | 9.6 (23 reviews) | Not enough data | 
| **Programmatic Audio** | 9.6 (23 reviews) | Not enough data | 
| **Audience Targeting** | 9.9 (23 reviews) | Not enough data | 

#### Platform Reporting

| Feature | StackAdapt | mediasmart | 
|---|---|---|
| **Performance Monitoring** | 9.3 (23 reviews) | Not enough data | 
| **Reporting Dashboards** | 8.9 (23 reviews) | Not enough data | 
| **Dashboard Exports** | 8.5 (22 reviews) | Not enough data | 
| **Music Genre Reporting** | 8.3 (22 reviews) | Not enough data | 

#### Agentic AI - Digital Audio Advertising

| Feature | StackAdapt | mediasmart | 
|---|---|---|
| **Autonomous Task Execution** | 8.6 (15 reviews) | Not enough data | 
| **Multi-step Planning** | 8.7 (15 reviews) | Not enough data | 
| **Cross-system Integration** | 8.6 (16 reviews) | Not enough data | 
| **Adaptive Learning** | 8.9 (15 reviews) | Not enough data | 
| **Proactive Assistance** | 8.4 (15 reviews) | Not enough data | 
| **Decision Making** | 8.6 (15 reviews) | Not enough data | 

### Demand Side Platform (DSP)

| Product | Score | Reviews |
|---|---|---|
| **StackAdapt** | 8.9/10 | 577 |
| **mediasmart** | 7.9/10 | 52 |

#### Demand Side Platforms

| Feature | StackAdapt | mediasmart | 
|---|---|---|
| **Cross Channel Capabilities ** | 9.4 (238 reviews) | 8.0 (27 reviews) | 

#### Agentic AI - Demand Side Platform (DSP)

| Feature | StackAdapt | mediasmart | 
|---|---|---|
| **Autonomous Task Execution** | 8.5 (34 reviews) | Not enough data | 
| **Multi-step Planning** | 8.4 (36 reviews) | Not enough data | 
| **Cross-system Integration** | 8.5 (36 reviews) | Not enough data | 
| **Adaptive Learning** | 8.7 (36 reviews) | Not enough data | 
| **Proactive Assistance** | 8.3 (36 reviews) | Not enough data | 
| **Decision Making** | 8.4 (36 reviews) | Not enough data | 

#### Campaign Management

| Feature | StackAdapt | mediasmart | 
|---|---|---|
| **Campaign Dashboard** | 9.0 (483 reviews) ✓ Verified | 7.4 (45 reviews) | 
| **Campaign Optimization** | 8.9 (484 reviews) ✓ Verified | 7.6 (47 reviews) | 
| **Reach** | 9.1 (472 reviews) ✓ Verified | 7.5 (46 reviews) | 
| **Bulk Editing** | 8.5 (401 reviews) ✓ Verified | 7.1 (37 reviews) | 
| **Batch Uploading** | 8.6 (397 reviews) ✓ Verified | 7.0 (38 reviews) | 
| **Brand Safety** | 9.1 (441 reviews) ✓ Verified | 7.9 (43 reviews) | 
| **Fraud Protection** | 9.0 (415 reviews) ✓ Verified | 7.7 (39 reviews) | 
| **Frequency Capping** | 9.2 (435 reviews) ✓ Verified | 8.1 (44 reviews) | 
| **Budget Pacing** | 9.3 (469 reviews) ✓ Verified | 7.9 (46 reviews) | 
| **Creative Optimization** | 8.9 (452 reviews) ✓ Verified | 7.9 (42 reviews) | 
| **Rich Media Capabilties** | 9.0 (390 reviews) ✓ Verified | 8.3 (43 reviews) | 
| **In-App Ads** | 8.8 (363 reviews) ✓ Verified | 8.3 (42 reviews) | 
| **Mobile Rich Media Capabilities** | 8.9 (350 reviews) ✓ Verified | 8.5 (41 reviews) | 

#### Targeting

| Feature | StackAdapt | mediasmart | 
|---|---|---|
| **Targeting** | 9.4 (486 reviews) ✓ Verified | 8.2 (46 reviews) | 
| **Retargeting** | 9.3 (464 reviews) ✓ Verified | 7.7 (39 reviews) | 
| **Geo-Targeting** | 9.3 (466 reviews) ✓ Verified | 8.3 (48 reviews) | 
| **Contextual Targeting** | 9.3 (456 reviews) ✓ Verified | 7.2 (38 reviews) | 

#### Demand Side Platforms

| Feature | StackAdapt | mediasmart | 
|---|---|---|
| **Machine Learning Optimization** | 9.0 (368 reviews) ✓ Verified | 7.9 (40 reviews) | 
| **Estimate and Projections** | 8.9 (360 reviews) ✓ Verified | 7.8 (39 reviews) | 
| **Cross-Device Capabilities** | 9.2 (368 reviews) ✓ Verified | 8.1 (39 reviews) | 

#### Platform

| Feature | StackAdapt | mediasmart | 
|---|---|---|
| **API / Integrations** | 8.7 (391 reviews) ✓ Verified | 7.7 (38 reviews) | 
| **Custom Reports** | 8.6 (451 reviews) ✓ Verified | 8.0 (45 reviews) | 
| **User, Role, and Access Management** | 9.2 (443 reviews) | 8.4 (47 reviews) | 
| **Performance and Reliability** | 9.3 (473 reviews) ✓ Verified | 8.2 (47 reviews) | 
| **Enterprise Scalability** | 9.2 (396 reviews) ✓ Verified | 7.5 (41 reviews) | 
| **Customization** | 8.9 (404 reviews) ✓ Verified | 8.0 (39 reviews) | 
| **Workflow Capability** | 8.9 (395 reviews) ✓ Verified | 7.7 (36 reviews) | 
| **Internationalization** | 8.9 (352 reviews) ✓ Verified | 8.0 (37 reviews) | 
| **Notifications** | 8.7 (395 reviews) ✓ Verified | 7.6 (44 reviews) | 

### Connected TV (CTV) Advertising Platforms

| Product | Score | Reviews |
|---|---|---|
| **StackAdapt** | 9.0/10 | 39 |
| **mediasmart** | N/A | N/A |

#### Platform  - Connected TV (CTV) Advertising Platforms

| Feature | StackAdapt | mediasmart | 
|---|---|---|
| **Personalized Segmentation** | 9.5 (37 reviews) | Not enough data | 
| **Ad Serving ** | 9.4 (37 reviews) | Not enough data | 
| **Streaming Capabilites** | 9.5 (37 reviews) | Not enough data | 
| **Performance Analytics** | 9.4 (37 reviews) | Not enough data | 

#### Campaign Management - Connected TV (CTV) Advertising Platforms

| Feature | StackAdapt | mediasmart | 
|---|---|---|
| **Creative Assets** | 9.4 (38 reviews) | Not enough data | 
| **Campaign Dashboard** | 9.4 (38 reviews) | Not enough data | 

#### Agentic AI - Connected TV (CTV) Advertising Platforms

| Feature | StackAdapt | mediasmart | 
|---|---|---|
| **Autonomous Task Execution** | 8.4 (22 reviews) | Not enough data | 
| **Multi-step Planning** | 8.4 (22 reviews) | Not enough data | 
| **Cross-system Integration** | 8.5 (23 reviews) | Not enough data | 
| **Adaptive Learning** | 8.6 (22 reviews) | Not enough data | 
| **Proactive Assistance** | 8.3 (22 reviews) | Not enough data | 
| **Decision Making** | 8.4 (22 reviews) | Not enough data | 

### Cross-Channel Advertising

| Product | Score | Reviews |
|---|---|---|
| **StackAdapt** | N/A | N/A |
| **mediasmart** | N/A | N/A |

#### Agentic AI - Cross-Channel Advertising

| Feature | StackAdapt | mediasmart | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Native Advertising

| Product | Score | Reviews |
|---|---|---|
| **StackAdapt** | 8.5/10 | 24 |
| **mediasmart** | N/A | N/A |

#### Agentic AI - Native Advertising

| Feature | StackAdapt | mediasmart | 
|---|---|---|
| **Autonomous Task Execution** | 8.3 (22 reviews) | Not enough data | 
| **Multi-step Planning** | 8.3 (22 reviews) | Not enough data | 
| **Cross-system Integration** | 8.5 (22 reviews) | Not enough data | 
| **Adaptive Learning** | 8.4 (22 reviews) | Not enough data | 
| **Proactive Assistance** | 8.1 (22 reviews) | Not enough data | 
| **Decision Making** | 8.3 (23 reviews) | Not enough data | 

---
## Categories
**Shared Categories (2):** [Demand Side Platform (DSP)](https://www.g2.com/categories/demand-side-platform-dsp), [Connected TV (CTV) Advertising Platforms](https://www.g2.com/categories/connected-tv-ctv-advertising-platforms)

**Unique to StackAdapt (5):** [Cross-Channel Advertising Software](https://www.g2.com/categories/cross-channel-advertising), [Display Advertising Software](https://www.g2.com/categories/display-advertising), [Digital Audio Advertising Software](https://www.g2.com/categories/digital-audio-advertising), [Video Advertising Software](https://www.g2.com/categories/video-advertising), [Native Advertising Software](https://www.g2.com/categories/native-advertising)

**Unique to mediasmart (1):** [Mobile Advertising Software](https://www.g2.com/categories/mobile-advertising)


---
## Reviewer Demographics

### By Company Size

| Segment | StackAdapt | mediasmart | 
|---|---|---|
| **Small-Business** | 62.7% | 73.2% | 
| **Mid-Market** | 31.6% | 21.1% | 
| **Enterprise** | 5.7% | 5.6% | 

### By Industry

#### StackAdapt

- **Marketing and Advertising:** 57.5%
- **Financial Services:** 2.6%
- **Online Media:** 2.5%
- **Health, Wellness and Fitness:** 2.4%
- **Computer Software:** 2.0%
- **Retail:** 2.0%
- **Political Organization:** 1.9%
- **Hospital & Health Care:** 1.8%
- **Leisure, Travel & Tourism:** 1.8%
- **Automotive:** 1.3%
- **Other:** 24.1%

#### mediasmart

- **Marketing and Advertising:** 69.0%
- **Online Media:** 7.0%
- **Media Production:** 2.8%
- **Computer Games:** 2.8%
- **Capital Markets:** 2.8%
- **Non-Profit Organization Management:** 1.4%
- **Internet:** 1.4%
- **Information Technology and Services:** 1.4%
- **Industrial Automation:** 1.4%
- **Financial Services:** 1.4%
- **Other:** 8.5%

---
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- [Prisma](https://www.g2.com/products/prisma-mediaocean/reviews) — 4.0/5 stars (437 reviews)
- [Celtra](https://www.g2.com/products/celtra/reviews) — 4.4/5 stars (409 reviews)
- [Innovid](https://www.g2.com/products/mediaocean-innovid/reviews) — 4.1/5 stars (375 reviews)
- [Google Marketing Platform](https://www.g2.com/products/google-marketing-platform/reviews) — 4.1/5 stars (300 reviews)
- [Viant Technology](https://www.g2.com/products/viant-technology-llc-viant-technology/reviews) — 4.2/5 stars (311 reviews)

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## Top Discussions

### StackAdapt

- Title: [What is StackAdapt used for?](https://www.g2.com/discussions/what-is-stackadapt-used-for) — 1 comment
  > **Top comment:** "StackAdapt is dsp used for advertising through its Chanel Display, Native, video "
- Title: [How do I set up my first campaign if I have not used programmatic advertising before?](https://www.g2.com/discussions/tactical-3b9ceb60-2573-44c7-afde-b7a689478660) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Have your campaign goal, assets and budget ready and your Customer Success Manager will walk you through how to set the right parameters and explain..."
- Title: [How granular is your geographic targeting?](https://www.g2.com/discussions/tactical-d519b678-0014-4986-abba-bb816bbfa7f2) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "StackAdapt has the ability to target from country all the way down to lat-long radius, address, or zip code
"
- Title: [Who are your suppliers?](https://www.g2.com/discussions/tactical-7b9b212e-447c-4eee-95e9-20b0bb5ef0cd) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "StackAdapt has access to over 50,000 sites through over 50 tier-one supply sources including Google, Mopub, Teads, Sharethrough, and TripleLift. 
"
- Title: [I don’t want to bother people with irrelevant ads. How does StackAdapt make sure my ads are delivered to the right people at the right time?](https://www.g2.com/discussions/tactical-949064f9-07af-4ac3-ba96-38ef6cc6b0db) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "StackAdapt offers a variety of targeting capabilities: geographic, device level, contextual and behavioural, language based, and most importantly, intent..."

### mediasmart

No discussions available for this product.

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**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/stackadapt-vs-mediasmart)