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Compare MediaRadar and Nielsen Ad Intel 
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At a Glance
Market Segments
Mid-Market (56.5% of reviews)
Small-Business (47.6% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
MediaRadar
Star Rating
(134)4.5 out of 5
Market Segments
Mid-Market (56.5% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
No pricing available
Learn more about MediaRadarNielsen Ad Intel
Star Rating
(21)4.0 out of 5
Market Segments
Small-Business (47.6% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Nielsen Ad IntelMediaRadar vs Nielsen Ad Intel
- Reviewers felt that MediaRadar meets the needs of their business better than Nielsen Ad Intel.
- When comparing quality of ongoing product support, reviewers felt that MediaRadar is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of MediaRadar over Nielsen Ad Intel.
Pricing
Entry-Level Pricing
MediaRadar
No pricing availableNielsen Ad Intel
No pricing availableFree Trial
MediaRadar
Free Trial is available
Nielsen Ad Intel
No trial information availableRatings
Meets Requirements
8.4
110
8.2
12
Ease of Use
8.7
110
8.2
13
Ease of Setup
8.6
16
Not enough data
Ease of Admin
8.1
17
Not enough data
Quality of Support
9.2
105
8.6
12
Has the product been a good partner in doing business?
8.9
18
Not enough data
Product Direction (% positive)
9.1
106
5.5
13
Features by Category
Data Availability
7.5
67
Not enough data
8.3
71
Not enough data
8.2
66
Not enough data
Not enough data
Not enough data
Data Accuracy
7.5
67
Not enough data
8.0
68
Not enough data
Not enough data
Not enough data
Agentic AI - Sales Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
7.5
6
Not enough data
7.9
14
Not enough data
8.5
16
Not enough data
7.7
14
Not enough data
7.4
9
Not enough data
Not enough data
Not enough data
Features
8.1
51
Not enough data
6.5
24
Not enough data
7.7
20
Not enough data
7.5
34
Not enough data
8.7
68
Not enough data
8.3
56
Not enough data
7.7
37
Not enough data
8.5
66
Not enough data
7.5
24
Not enough data
Platform Basics
7.7
5
Not enough data
Not enough data
Not enough data
Agentic AI - Competitive Intelligence
Not enough data
Not enough data
Platform Data
7.8
9
Not enough data
8.0
5
Not enough data
Not enough data
Not enough data
Platform Content
Not enough data
Not enough data
Platform Reporting
Not enough data
Not enough data
Not enough data
Not enough data
Platform Insights
7.6
7
7.3
10
8.1
6
7.5
10
7.7
8
8.0
10
7.8
10
8.2
13
7.7
10
7.8
9
8.3
7
8.0
9
8.1
7
8.2
12
Agentic AI - Digital Advertising Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Additional Functionality
8.3
6
8.3
10
8.1
8
7.5
8
Categories
Categories
Shared Categories
MediaRadar and Nielsen Ad Intel are categorized as Digital Advertising Intelligence and Competitive Intelligence
Unique Categories
MediaRadar is categorized as Sales Intelligence
Nielsen Ad Intel has no unique categories
Reviews
Reviewers' Company Size
MediaRadar
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Nielsen Ad Intel
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
45.8%
Publishing
27.5%
Newspapers
5.3%
Online Media
4.6%
Media Production
3.1%
Other
13.7%
Marketing and Advertising
38.1%
Broadcast Media
19.0%
Online Media
9.5%
Financial Services
9.5%
Media Production
4.8%
Other
19.0%
Alternatives
Discussions
Will there eventually be a way for me to pull exact digital buys?
1 Comment
JH
MediaRadar provides media spend estimates for numerous digital formats.Read more
MediaRadar has no more discussions with answers
Nielsen Ad Intel has no discussions with answers
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