Compare Mediaocean and ownerIQ 
At a Glance
Market Segments
Mediaocean
Enterprise (49.2% of reviews)
ownerIQ
Mid-Market (50.0% of reviews)
Entry-Level Pricing
Mediaocean
No pricing availableownerIQ
No pricing availableMediaocean vs ownerIQ
When assessing the two solutions, reviewers found ownerIQ easier to use, set up, and administer. Reviewers also preferred doing business with ownerIQ overall.
- Reviewers felt that Mediaocean meets the needs of their business better than ownerIQ.
- When comparing quality of ongoing product support, reviewers felt that ownerIQ is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of ownerIQ over Mediaocean.
Pricing
Entry-Level Pricing
Mediaocean
No pricing availableownerIQ
No pricing availableFree Trial
Mediaocean
Free Trial is available
ownerIQ
No trial information availableRatings
Meets Requirements
8.4
211
8.3
11
Ease of Use
8.0
213
8.9
9
Ease of Setup
8.1
101
9.4
6
Ease of Admin
8.2
83
9.5
7
Quality of Support
8.7
203
9.2
10
Has the product been a good partner in doing business?
9.0
90
9.8
9
Product Direction (% positive)
8.0
206
8.9
11
Features by Category
Channel Functionality
Not enough data
8.7
5
Platform Interoperability
Not enough data
Not enough data
Campaign Management
7.9
118
Not enough data
8.0
103
8.7
5
|
Verified
8.2
99
9.3
5
|
Verified
8.0
103
Not enough data
7.8
100
Not enough data
8.3
78
8.0
5
|
Verified
8.4
69
8.3
5
|
Verified
7.7
46
Not enough data
7.9
108
8.3
5
|
Verified
7.9
77
Not enough data
8.0
71
Not enough data
8.1
49
Feature Not Available
8.6
54
Not enough data
Targeting
8.7
96
8.8
7
|
Verified
8.4
86
9.3
5
|
Verified
8.5
83
8.9
6
|
Verified
8.4
54
8.7
5
|
Verified
Platform
8.2
83
Not enough data
8.0
108
Not enough data
8.4
111
Feature Not Available
8.1
115
Not enough data
8.3
87
Not enough data
7.7
107
Not enough data
7.8
109
Not enough data
8.4
75
Not enough data
7.9
89
Not enough data
Data Integration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Analysis & Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Interoperability
7.8
17
Not enough data
Mobile Functionality
8.5
70
Not enough data
Campaign Management
7.9
118
Not enough data
8.0
103
8.7
5
|
Verified
8.2
99
9.3
5
|
Verified
8.0
103
Not enough data
7.8
100
Not enough data
8.3
78
8.0
5
|
Verified
8.4
69
8.3
5
|
Verified
7.7
46
Not enough data
7.9
108
8.3
5
|
Verified
7.9
77
Not enough data
8.0
71
Not enough data
8.1
49
Feature Not Available
8.6
54
Not enough data
Targeting
8.7
96
8.8
7
|
Verified
8.4
86
9.3
5
|
Verified
8.5
83
8.9
6
|
Verified
8.4
54
8.7
5
|
Verified
Mobile
8.6
53
Not enough data
8.1
49
Feature Not Available
8.6
54
Not enough data
Platform
8.2
83
Not enough data
8.0
108
Not enough data
8.4
111
Feature Not Available
8.1
115
Not enough data
8.3
87
Not enough data
7.7
107
Not enough data
7.8
109
Not enough data
8.4
75
Not enough data
7.9
89
Not enough data
Platform Interoperability
8.1
20
Not enough data
Video Functionality
8.6
40
Not enough data
Campaign Management
7.9
118
Not enough data
8.0
103
8.7
5
|
Verified
8.2
99
9.3
5
|
Verified
8.0
103
Not enough data
7.8
100
Not enough data
8.3
78
8.0
5
|
Verified
8.4
69
8.3
5
|
Verified
7.7
46
Not enough data
7.9
108
8.3
5
|
Verified
7.9
77
Not enough data
8.0
71
Not enough data
8.1
49
Feature Not Available
8.6
54
Not enough data
Targeting
8.7
96
8.8
7
|
Verified
8.4
86
9.3
5
|
Verified
8.5
83
8.9
6
|
Verified
8.4
54
8.7
5
|
Verified
Platform
8.2
83
Not enough data
8.0
108
Not enough data
8.4
111
Feature Not Available
8.1
115
Not enough data
8.3
87
Not enough data
7.7
107
Not enough data
7.8
109
Not enough data
8.4
75
Not enough data
7.9
89
Not enough data
Platform Interoperability
8.2(won by default)
19
Not enough data
Social Functionality
8.7(won by default)
91
Not enough data
Campaign Management
7.9(won by default)
118
Not enough data
8.0
103
8.7(won by 0.7)
5
|
Verified
8.2
99
9.3(won by 1.1)
5
|
Verified
8.0(won by default)
103
Not enough data
7.8(won by default)
100
Not enough data
8.3(won by 0.3)
78
8.0
5
|
Verified
8.4(won by 0.1)
69
8.3
5
|
Verified
7.7(won by default)
46
Not enough data
7.9
108
8.3(won by 0.4)
5
|
Verified
7.9(won by default)
77
Not enough data
8.0(won by default)
71
Not enough data
8.1(won by default)
49
Feature Not Available
8.6(won by default)
54
Not enough data
Targeting
8.7
96
8.8(won by 0.1)
7
|
Verified
8.4
86
9.3(won by 0.9)
5
|
Verified
8.5
83
8.9(won by 0.4)
6
|
Verified
8.4
54
8.7(won by 0.3)
5
|
Verified
Platform
8.2(won by default)
83
Not enough data
8.0(won by default)
108
Not enough data
8.4(won by default)
111
Feature Not Available
8.1(won by default)
115
Not enough data
8.3(won by default)
87
Not enough data
7.7(won by default)
107
Not enough data
7.8(won by default)
109
Not enough data
8.4(won by default)
75
Not enough data
7.9(won by default)
89
Not enough data
Demand Side Platforms
Not enough data
Not enough data
Campaign Management
7.9
118
Not enough data
8.0
103
8.7
5
|
Verified
8.2
99
9.3
5
|
Verified
8.0
103
Not enough data
7.8
100
Not enough data
8.3
78
8.0
5
|
Verified
8.4
69
8.3
5
|
Verified
7.7
46
Not enough data
7.9
108
8.3
5
|
Verified
7.9
77
Not enough data
8.0
71
Not enough data
8.1
49
Feature Not Available
8.6
54
Not enough data
Targeting
8.7
96
8.8
7
|
Verified
8.4
86
9.3
5
|
Verified
8.5
83
8.9
6
|
Verified
8.4
54
8.7
5
|
Verified
Demand Side Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
8.2
83
Not enough data
8.0
108
Not enough data
8.4
111
Feature Not Available
8.1
115
Not enough data
8.3
87
Not enough data
7.7
107
Not enough data
7.8
109
Not enough data
8.4
75
Not enough data
7.9
89
Not enough data
Categories
Categories
Shared Categories
Mediaocean and ownerIQ are categorized as Mobile Advertising
Unique Categories
Mediaocean is categorized as Social Media Advertising, Cross-Channel Advertising, and Video Advertising
ownerIQ is categorized as Demand Side Platform (DSP), Display Advertising, and Data Management Platform (DMP)
Reviews
Reviewers' Company Size
Mediaocean
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
ownerIQ
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
69.6%
Broadcast Media
3.8%
Online Media
3.3%
Retail
2.5%
Consumer Goods
1.7%
Other
19.2%
Marketing and Advertising
83.3%
Online Media
8.3%
Furniture
8.3%
‐
‐
Other
0.0%
Most Helpful Reviews
Mediaocean
Most Helpful Favorable Review
Rachael .
Verified User in Marketing and Advertising
The platform has a clean, straightforward design. It's easy to input your various work codes and understand utilization. It's the first system I've used, so I can't compare it to competitors, but I'm content with it.
Most Helpful Critical Review
Verified User in Publishing
Interface is a little tough to navigate. Often find myself getting lost.
ownerIQ
Most Helpful Favorable Review
Todd S.
Verified User in Marketing and Advertising
I like the conversion performance I have seen over the past 6 months. Very efficient and successful targeting methodology and execution.
Most Helpful Critical Review
Verified User in Marketing and Advertising
We ended up having to cut OwnerIQ from one of our plans due to performance of invalid traffic. We use MOAT to track and verify and OwnerIQ simply was not able to make the adjustment needed to justify keeping them on the plan.
Rachael .
Verified User in Marketing and Advertising
The platform has a clean, straightforward design. It's easy to input your various work codes and understand utilization. It's the first system I've used, so I can't compare it to competitors, but I'm content with it.
Todd S.
Verified User in Marketing and Advertising
I like the conversion performance I have seen over the past 6 months. Very efficient and successful targeting methodology and execution.
Verified User in Publishing
Interface is a little tough to navigate. Often find myself getting lost.
Verified User in Marketing and Advertising
We ended up having to cut OwnerIQ from one of our plans due to performance of invalid traffic. We use MOAT to track and verify and OwnerIQ simply was not able to make the adjustment needed to justify keeping them on the plan.
Discussions
Mediaocean has no discussions with answers
ownerIQ has no discussions with answers
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