Compare Innovid and Smartly 
Featured Products
At a Glance
Market Segments
Enterprise (43.0% of reviews)
Mid-Market (51.4% of reviews)
Entry-Level Pricing
No pricing available
% Fee of Media Spend
Innovid
Star Rating
(376)4.1 out of 5
Market Segments
Enterprise (43.0% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about InnovidSmartly
Star Rating
(467)4.4 out of 5
Market Segments
Mid-Market (51.4% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
% Fee of Media Spend
Browse all 2 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Innovid excels in delivering high-quality video advertising solutions, with users praising its ability to create engaging and personalized video ads that resonate across various digital platforms, including OTT and CTV.
- Users say Smartly stands out for its user-friendly interface and seamless onboarding process, making it a favorite among those managing multiple locations, as it significantly reduces the time needed to upload and manage creatives.
- Reviewers mention that Innovid's strong focus on video ads allows for impressive viewership metrics, with many highlighting its capability to validate and publish content independently, which enhances brand management.
- According to verified reviews, Smartly's customer support is frequently lauded, with users appreciating the resourceful assistance provided, which is particularly beneficial for those new to the platform or needing quick resolutions.
- G2 reviewers indicate that while Innovid has a robust feature set for video advertising, some users have noted challenges in matching specific workflow needs, suggesting that customization could be improved for diverse user requirements.
- Users report that Smartly's features, such as automated bid adjustments and campaign optimization tools, are highly effective, making it easier for advertisers to manage their campaigns efficiently and adapt to changing market signals.
Pricing
Entry-Level Pricing
Innovid
No pricing availableSmartly
Self-Serve + Support
% Fee
of Media Spend
The fee percentage calculation shall be based on the Customer’s Advertising Spend in Customer’s Ad Account(s) connected to the Smartly.io platform as converted daily to EUR by Smartly.io.
- Full access to the platform.
- Your CSM serves as your strategic advisor, your very own secret weapon in all things social.
- We train your performance & creative teams to use Smartly.io effectively.
Free Trial
Innovid
No trial information availableSmartly
No trial information availableRatings
Meets Requirements
8.3
315
8.5
385
Ease of Use
7.9
343
8.3
387
Ease of Setup
8.0
220
8.3
178
Ease of Admin
7.8
176
8.3
178
Quality of Support
9.0
308
9.3
380
Has the product been a good partner in doing business?
8.9
182
8.9
176
Product Direction (% positive)
8.9
312
8.6
381
Features by Category
Channel Functionality
8.9
90
Not enough data
Platform Interoperability
8.1
33
Not enough data
Agentic AI - Display Advertising
6.0
5
Not enough data
6.3
5
Not enough data
6.0
5
Not enough data
5.3
5
Not enough data
5.3
5
Not enough data
6.0
5
Not enough data
Campaign Management
7.8
238
8.2
320
7.7
212
8.5
317
8.2
198
Feature Not Available
8.0
219
7.8
284
7.9
197
7.7
238
8.3
171
8.2
204
8.3
146
8.0
161
8.3
131
8.1
211
8.1
190
8.2
273
8.1
185
8.5
296
8.0
149
8.3
193
7.6
76
7.9
141
7.9
80
8.2
151
Targeting
8.5
224
8.8
312
8.2
191
8.9
293
8.3
206
8.9
288
8.2
142
Feature Not Available
Platform
8.1
189
8.3
221
8.0
221
8.4
273
8.3
214
8.3
291
7.8
243
8.3
311
8.2
186
8.5
261
8.0
206
8.3
279
7.9
212
8.4
258
Feature Not Available
8.6
223
7.9
187
8.2
274
Authoring Tools
8.1
41
8.5
57
8.2
30
7.8
24
8.2
33
8.5
56
7.5
25
8.2
32
Agentic AI - Creative Management Platforms
7.3
8
Not enough data
7.7
8
Not enough data
8.1
9
Not enough data
7.3
8
Not enough data
7.5
8
Not enough data
7.7
8
Not enough data
Testing Tools
8.3
40
8.7
45
7.8
35
8.8
54
Publishing Tools
Feature Not Available
Feature Not Available
8.5
38
Feature Not Available
9.2
41
8.9
56
Platform Interoperability
8.1
15
Not enough data
Mobile Functionality
8.3
47
Not enough data
Agentic AI - Mobile Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
7.8
238
8.2
320
7.7
212
8.5
317
8.2
198
Feature Not Available
8.0
219
7.8
284
7.9
197
7.7
238
8.3
171
8.2
204
8.3
146
8.0
161
8.3
131
8.1
211
8.1
190
8.2
273
8.1
185
8.5
296
8.0
149
8.3
193
7.6
76
7.9
141
7.9
80
8.2
151
Targeting
8.5
224
8.8
312
8.2
191
8.9
293
8.3
206
8.9
288
8.2
142
Feature Not Available
Mobile
8.2
36
Not enough data
7.6
76
7.9
141
7.9
80
8.2
151
Platform
8.1
189
8.3
221
8.0
221
8.4
273
8.3
214
8.3
291
7.8
243
8.3
311
8.2
186
8.5
261
8.0
206
8.3
279
7.9
212
8.4
258
Feature Not Available
8.6
223
7.9
187
8.2
274
Platform Interoperability
8.8
28
8.8
20
Video Functionality
8.6
64
8.4
68
Agentic AI - Video Advertising
6.7
8
Not enough data
7.3
8
Not enough data
7.1
8
Not enough data
7.5
8
Not enough data
6.3
8
Not enough data
6.9
8
Not enough data
Campaign Management
7.8
238
8.2
320
7.7
212
8.5
317
8.2
198
Feature Not Available
8.0
219
7.8
284
7.9
197
7.7
238
8.3
171
8.2
204
8.3
146
8.0
161
8.3
131
8.1
211
8.1
190
8.2
273
8.1
185
8.5
296
8.0
149
8.3
193
7.6
76
7.9
141
7.9
80
8.2
151
Targeting
8.5
224
8.8
312
8.2
191
8.9
293
8.3
206
8.9
288
8.2
142
Feature Not Available
Platform
8.1
189
8.3
221
8.0
221
8.4
273
8.3
214
8.3
291
7.8
243
8.3
311
8.2
186
8.5
261
8.0
206
8.3
279
7.9
212
8.4
258
Feature Not Available
8.6
223
7.9
187
8.2
274
Platform Interoperability
8.4(won by 0.2)
23
8.2
27
Agentic AI - Social Media Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Social Functionality
8.3
159
8.7(won by 0.4)
286
Campaign Management
7.8
238
8.2(won by 0.4)
320
7.7
212
8.5(won by 0.8)
317
8.2(won by default)
198
Feature Not Available
8.0(won by 0.2)
219
7.8
284
7.9(won by 0.2)
197
7.7
238
8.3(won by 0.1)
171
8.2
204
8.3(won by 0.3)
146
8.0
161
8.3(won by 0.2)
131
8.1
211
8.1
190
8.2(won by 0.1)
273
8.1
185
8.5(won by 0.4)
296
8.0
149
8.3(won by 0.3)
193
7.6
76
7.9(won by 0.3)
141
7.9
80
8.2(won by 0.3)
151
Targeting
8.5
224
8.8(won by 0.3)
312
8.2
191
8.9(won by 0.7)
293
8.3
206
8.9(won by 0.6)
288
8.2(won by default)
142
Feature Not Available
Platform
8.1
189
8.3(won by 0.2)
221
8.0
221
8.4(won by 0.4)
273
8.3(tied score)
214
8.3(tied score)
291
7.8
243
8.3(won by 0.5)
311
8.2
186
8.5(won by 0.3)
261
8.0
206
8.3(won by 0.3)
279
7.9
212
8.4(won by 0.5)
258
Feature Not Available
8.6(won by default)
223
7.9
187
8.2(won by 0.3)
274
Campaign Management - Ad Networks
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reporting & Analytics - Ad Networks
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Ad Networks
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Cross-Channel Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Innovid and Smartly are categorized as Creative Management Platforms, Video Advertising, and Social Media Advertising
Unique Categories
Innovid is categorized as Ad Networks, Cross-Channel Advertising, Mobile Advertising, and Display Advertising
Smartly has no unique categories
Reviews
Reviewers' Company Size
Innovid
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Smartly
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
70.5%
Retail
3.5%
Online Media
3.5%
Internet
1.9%
Consumer Goods
1.6%
Other
19.0%
Marketing and Advertising
18.1%
Retail
13.1%
Leisure, Travel & Tourism
8.2%
Apparel & Fashion
7.3%
Food & Beverages
5.6%
Other
47.7%
Discussions
What is the best way to deal with multiple credits we receive from partners. How can we reconcile them together and not one by one?
1 Comment
RT
If you under delivered that month, and the campaign is still ongoing, you can adjust the future months to up the impressions. Systematically, there is a way...Read more
Innovid has no more discussions with answers
What is your favorite feature of Smartly? How are you utilizing it to drop your CPA?
1 Comment
AM
I think the dinamyc ads through image templates are a powerful feature but requires a lot of work.
If you want something quick, I suggest you to try these...Read more
Would you add the option of creating reach and frequency campaigns?
1 Comment
AM
I think it is not available since Smartly is focus on performance.
R&F campaigns reserves inventory paying a fixed CPM but I guess you can create this kind...Read more
what is the best use-case of smartly you have seen in the industry?
1 Comment
JC
There are so many great use cases of our platform that it is hard to pick just one as the best! But being able to customize, personalize, and localize...Read more
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