# Innovid vs Smartly Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Innovid excels in delivering high-quality video advertising solutions, with users praising its ability to create engaging and personalized video ads that resonate across various digital platforms, including OTT and CTV.
- **Users say** Smartly stands out for its user-friendly interface and seamless onboarding process, making it a favorite among those managing multiple locations, as it significantly reduces the time needed to upload and manage creatives.
- **Reviewers mention** that Innovid's strong focus on video ads allows for impressive viewership metrics, with many highlighting its capability to validate and publish content independently, which enhances brand management.
- **According to verified reviews** , Smartly's customer support is frequently lauded, with users appreciating the resourceful assistance provided, which is particularly beneficial for those new to the platform or needing quick resolutions.
- **G2 reviewers indicate** that while Innovid has a robust feature set for video advertising, some users have noted challenges in matching specific workflow needs, suggesting that customization could be improved for diverse user requirements.
- **Users report** that Smartly's features, such as automated bid adjustments and campaign optimization tools, are highly effective, making it easier for advertisers to manage their campaigns efficiently and adapt to changing market signals.



| | Innovid | Smartly | 
|---|---|---|
| **Star Rating** | 4.1 out of 5 | 4.4 out of 5 | 
| **Total Reviews** | 375 | 468 | 
| **Largest Market Segment** | Enterprise (43.1% of reviews) | Mid-Market (51.4% of reviews) | 
| **Entry Level Price** | No pricing available | % Fee of Media Spend | 

---
## Top Pros & Cons

### Innovid

Pros:
- Ease of Use (14 reviews)
- User Interface (9 reviews)

Cons:
- Learning Curve (6 reviews)
- Steep Learning Curve (5 reviews)

### Smartly

**Not enough data**

---
## Ratings Comparison
| Rating | Innovid | Smartly | 
|---|---|---|
  | **Meets Requirements** | 8.3 (314 reviews) | 8.5 (385 reviews) | 
  | **Ease of Use** | 7.9 (342 reviews) | 8.3 (387 reviews) | 
  | **Ease of Setup** | 8.0 (219 reviews) | 8.3 (178 reviews) | 
  | **Ease of Admin** | 7.8 (176 reviews) | 8.3 (178 reviews) | 
  | **Quality of Support** | 9.0 (307 reviews) | 9.3 (380 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.9 (182 reviews) | 8.9 (176 reviews) | 
  | **Product Direction (% positive)** | 8.9 (311 reviews) | 8.6 (381 reviews) | 

---
## Pricing

### Innovid

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

### Smartly

#### Entry-Level Pricing

Plan: Self-Serve + Support

Price: % Fee of Media Spend

Description: The fee percentage calculation shall be based on the Customer’s Advertising Spend in Customer’s Ad Account(s) connected to the Smartly.io platform as converted daily to EUR by Smartly.io.



Key Features:
- Full access to the platform.
- Your CSM serves as your strategic advisor, your very own secret weapon in all things social.
- We train your performance & creative teams to use Smartly.io effectively.

[Browse all 2 editions](https://www.g2.com/products/smartly/pricing)

#### Free Trial

No

---
## Features Comparison By Category

### Display Advertising

| Product | Score | Reviews |
|---|---|---|
| **Innovid** | 7.9/10 | 274 |
| **Smartly** | N/A | N/A |

#### Channel Functionality

| Feature | Innovid | Smartly | 
|---|---|---|
| **Display Functionality** | 8.9 (90 reviews) | Not enough data | 

#### Platform Interoperability

| Feature | Innovid | Smartly | 
|---|---|---|
| **Close Ecosystem API** | 8.1 (33 reviews) | Not enough data | 

#### Agentic AI - Display Advertising

| Feature | Innovid | Smartly | 
|---|---|---|
| **Autonomous Task Execution** | 6.0 (5 reviews) | Not enough data | 
| **Multi-step Planning** | 6.3 (5 reviews) | Not enough data | 
| **Cross-system Integration** | 6.0 (5 reviews) | Not enough data | 
| **Adaptive Learning** | 5.3 (5 reviews) | Not enough data | 
| **Proactive Assistance** | 5.3 (5 reviews) | Not enough data | 
| **Decision Making** | 6.0 (5 reviews) | Not enough data | 

#### Campaign Management

| Feature | Innovid | Smartly | 
|---|---|---|
| **Campaign Dashboard** | 7.8 (238 reviews) | 8.2 (320 reviews) | 
| **Campaign Optimization** | 7.7 (212 reviews) | 8.5 (317 reviews) | 
| **Reach** | 8.2 (198 reviews) | Feature Not Available | 
| **Bulk Editing** | 8.0 (219 reviews) | 7.8 (284 reviews) | 
| **Batch Uploading** | 7.9 (197 reviews) | 7.7 (238 reviews) | 
| **Brand Safety** | 8.3 (171 reviews) | 8.2 (204 reviews) | 
| **Fraud Protection** | 8.3 (146 reviews) | 8.0 (161 reviews) | 
| **Frequency Capping** | 8.3 (131 reviews) | 8.1 (211 reviews) | 
| **Budget Pacing** | 8.1 (190 reviews) | 8.2 (273 reviews) | 
| **Creative Optimization** | 8.1 (185 reviews) | 8.5 (296 reviews) | 
| **Rich Media Capabilties** | 8.0 (149 reviews) | 8.3 (193 reviews) | 
| **In-App Ads** | 7.6 (76 reviews) | 7.9 (141 reviews) | 
| **Mobile Rich Media Capabilities** | 7.9 (80 reviews) | 8.2 (151 reviews) | 

#### Targeting

| Feature | Innovid | Smartly | 
|---|---|---|
| **Targeting** | 8.5 (224 reviews) | 8.8 (312 reviews) | 
| **Retargeting** | 8.2 (191 reviews) | 8.9 (293 reviews) | 
| **Geo-Targeting** | 8.3 (206 reviews) | 8.9 (288 reviews) | 
| **Contextual Targeting** | 8.2 (142 reviews) | Feature Not Available | 

#### Platform

| Feature | Innovid | Smartly | 
|---|---|---|
| **API / Integrations** | 8.1 (189 reviews) | 8.3 (221 reviews) | 
| **Custom Reports** | 8.0 (221 reviews) | 8.4 (273 reviews) | 
| **User, Role, and Access Management** | 8.3 (214 reviews) | 8.3 (291 reviews) | 
| **Performance and Reliability** | 7.8 (243 reviews) | 8.3 (311 reviews) | 
| **Enterprise Scalability** | 8.2 (186 reviews) | 8.5 (261 reviews) | 
| **Customization** | 8.0 (206 reviews) | 8.3 (279 reviews) | 
| **Workflow Capability** | 7.9 (212 reviews) | 8.4 (258 reviews) | 
| **Internationalization** | Feature Not Available | 8.6 (223 reviews) | 
| **Notifications** | 7.9 (187 reviews) | 8.2 (274 reviews) | 

### Creative Management Platforms

| Product | Score | Reviews |
|---|---|---|
| **Innovid** | 8.0/10 | 59 |
| **Smartly** | 8.5/10 | 69 |

#### Authoring Tools

| Feature | Innovid | Smartly | 
|---|---|---|
| **Ad Templates** | 8.1 (41 reviews) | 8.5 (57 reviews) | 
| **HTML5 Authoring** | 8.2 (30 reviews) | 7.8 (24 reviews) | 
| **Automated Ad Creation** | 8.2 (33 reviews) | 8.5 (56 reviews) | 
| **Lanugage Translation** | 7.5 (25 reviews) | 8.2 (32 reviews) | 

#### Agentic AI - Creative Management Platforms

| Feature | Innovid | Smartly | 
|---|---|---|
| **Autonomous Task Execution** | 7.3 (8 reviews) | Not enough data | 
| **Multi-step Planning** | 7.7 (8 reviews) | Not enough data | 
| **Cross-system Integration** | 7.9 (8 reviews) | Not enough data | 
| **Adaptive Learning** | 7.3 (8 reviews) | Not enough data | 
| **Proactive Assistance** | 7.5 (8 reviews) | Not enough data | 
| **Decision Making** | 7.7 (8 reviews) | Not enough data | 

#### Testing Tools

| Feature | Innovid | Smartly | 
|---|---|---|
| **Dynamic Versioning** | 8.2 (39 reviews) | 8.7 (45 reviews) | 
| **A/B Testing ** | 7.8 (35 reviews) | 8.8 (54 reviews) | 

#### Publishing Tools

| Feature | Innovid | Smartly | 
|---|---|---|
| **Demand Side Platform Integration** | 8.5 (38 reviews) | Feature Not Available | 
| **Campaign Scheduling** | 9.2 (40 reviews) | 8.9 (56 reviews) | 

### Mobile Advertising

| Product | Score | Reviews |
|---|---|---|
| **Innovid** | 8.2/10 | 274 |
| **Smartly** | N/A | N/A |

#### Platform Interoperability

| Feature | Innovid | Smartly | 
|---|---|---|
| **Close Ecosystem API** | 8.1 (15 reviews) | Not enough data | 

#### Mobile Functionality

| Feature | Innovid | Smartly | 
|---|---|---|
| **Mobile Functionality** | 8.3 (47 reviews) | Not enough data | 

#### Agentic AI - Mobile Advertising

| Feature | Innovid | Smartly | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Campaign Management

| Feature | Innovid | Smartly | 
|---|---|---|
| **Campaign Dashboard** | 7.8 (238 reviews) | 8.2 (320 reviews) | 
| **Campaign Optimization** | 7.7 (212 reviews) | 8.5 (317 reviews) | 
| **Reach** | 8.2 (198 reviews) | Feature Not Available | 
| **Bulk Editing** | 8.0 (219 reviews) | 7.8 (284 reviews) | 
| **Batch Uploading** | 7.9 (197 reviews) | 7.7 (238 reviews) | 
| **Brand Safety** | 8.3 (171 reviews) | 8.2 (204 reviews) | 
| **Fraud Protection** | 8.3 (146 reviews) | 8.0 (161 reviews) | 
| **Frequency Capping** | 8.3 (131 reviews) | 8.1 (211 reviews) | 
| **Budget Pacing** | 8.1 (190 reviews) | 8.2 (273 reviews) | 
| **Creative Optimization** | 8.1 (185 reviews) | 8.5 (296 reviews) | 
| **Rich Media Capabilties** | 8.0 (149 reviews) | 8.3 (193 reviews) | 
| **In-App Ads** | 7.6 (76 reviews) | 7.9 (141 reviews) | 
| **Mobile Rich Media Capabilities** | 7.9 (80 reviews) | 8.2 (151 reviews) | 

#### Targeting

| Feature | Innovid | Smartly | 
|---|---|---|
| **Targeting** | 8.5 (224 reviews) | 8.8 (312 reviews) | 
| **Retargeting** | 8.2 (191 reviews) | 8.9 (293 reviews) | 
| **Geo-Targeting** | 8.3 (206 reviews) | 8.9 (288 reviews) | 
| **Contextual Targeting** | 8.2 (142 reviews) | Feature Not Available | 

#### Mobile

| Feature | Innovid | Smartly | 
|---|---|---|
| **Mobile Tracking** | 8.2 (36 reviews) | Not enough data | 
| **In-App Ads** | 7.6 (76 reviews) | 7.9 (141 reviews) | 
| **Mobile Rich Media Capabilities** | 7.9 (80 reviews) | 8.2 (151 reviews) | 

#### Platform

| Feature | Innovid | Smartly | 
|---|---|---|
| **API / Integrations** | 8.1 (189 reviews) | 8.3 (221 reviews) | 
| **Custom Reports** | 8.0 (221 reviews) | 8.4 (273 reviews) | 
| **User, Role, and Access Management** | 8.3 (214 reviews) | 8.3 (291 reviews) | 
| **Performance and Reliability** | 7.8 (243 reviews) | 8.3 (311 reviews) | 
| **Enterprise Scalability** | 8.2 (186 reviews) | 8.5 (261 reviews) | 
| **Customization** | 8.0 (206 reviews) | 8.3 (279 reviews) | 
| **Workflow Capability** | 7.9 (212 reviews) | 8.4 (258 reviews) | 
| **Internationalization** | Feature Not Available | 8.6 (223 reviews) | 
| **Notifications** | 7.9 (187 reviews) | 8.2 (274 reviews) | 

### Video Advertising

| Product | Score | Reviews |
|---|---|---|
| **Innovid** | 8.0/10 | 274 |
| **Smartly** | 8.6/10 | 360 |

#### Platform Interoperability

| Feature | Innovid | Smartly | 
|---|---|---|
| **Close Ecosystem API** | 8.8 (28 reviews) | 8.8 (20 reviews) | 

#### Video Functionality

| Feature | Innovid | Smartly | 
|---|---|---|
| **Video Functionality** | 8.6 (64 reviews) | 8.4 (68 reviews) | 

#### Agentic AI - Video Advertising

| Feature | Innovid | Smartly | 
|---|---|---|
| **Autonomous Task Execution** | 6.7 (8 reviews) | Not enough data | 
| **Multi-step Planning** | 7.3 (8 reviews) | Not enough data | 
| **Cross-system Integration** | 7.1 (8 reviews) | Not enough data | 
| **Adaptive Learning** | 7.5 (8 reviews) | Not enough data | 
| **Proactive Assistance** | 6.3 (8 reviews) | Not enough data | 
| **Decision Making** | 6.9 (8 reviews) | Not enough data | 

#### Campaign Management

| Feature | Innovid | Smartly | 
|---|---|---|
| **Campaign Dashboard** | 7.8 (238 reviews) | 8.2 (320 reviews) | 
| **Campaign Optimization** | 7.7 (212 reviews) | 8.5 (317 reviews) | 
| **Reach** | 8.2 (198 reviews) | Feature Not Available | 
| **Bulk Editing** | 8.0 (219 reviews) | 7.8 (284 reviews) | 
| **Batch Uploading** | 7.9 (197 reviews) | 7.7 (238 reviews) | 
| **Brand Safety** | 8.3 (171 reviews) | 8.2 (204 reviews) | 
| **Fraud Protection** | 8.3 (146 reviews) | 8.0 (161 reviews) | 
| **Frequency Capping** | 8.3 (131 reviews) | 8.1 (211 reviews) | 
| **Budget Pacing** | 8.1 (190 reviews) | 8.2 (273 reviews) | 
| **Creative Optimization** | 8.1 (185 reviews) | 8.5 (296 reviews) | 
| **Rich Media Capabilties** | 8.0 (149 reviews) | 8.3 (193 reviews) | 
| **In-App Ads** | 7.6 (76 reviews) | 7.9 (141 reviews) | 
| **Mobile Rich Media Capabilities** | 7.9 (80 reviews) | 8.2 (151 reviews) | 

#### Targeting

| Feature | Innovid | Smartly | 
|---|---|---|
| **Targeting** | 8.5 (224 reviews) | 8.8 (312 reviews) | 
| **Retargeting** | 8.2 (191 reviews) | 8.9 (293 reviews) | 
| **Geo-Targeting** | 8.3 (206 reviews) | 8.9 (288 reviews) | 
| **Contextual Targeting** | 8.2 (142 reviews) | Feature Not Available | 

#### Platform

| Feature | Innovid | Smartly | 
|---|---|---|
| **API / Integrations** | 8.1 (189 reviews) | 8.3 (221 reviews) | 
| **Custom Reports** | 8.0 (221 reviews) | 8.4 (273 reviews) | 
| **User, Role, and Access Management** | 8.3 (214 reviews) | 8.3 (291 reviews) | 
| **Performance and Reliability** | 7.8 (243 reviews) | 8.3 (311 reviews) | 
| **Enterprise Scalability** | 8.2 (186 reviews) | 8.5 (261 reviews) | 
| **Customization** | 8.0 (206 reviews) | 8.3 (279 reviews) | 
| **Workflow Capability** | 7.9 (212 reviews) | 8.4 (258 reviews) | 
| **Internationalization** | Feature Not Available | 8.6 (223 reviews) | 
| **Notifications** | 7.9 (187 reviews) | 8.2 (274 reviews) | 

### Social Media Advertising

| Product | Score | Reviews |
|---|---|---|
| **Innovid** | 8.1/10 | 278 |
| **Smartly** | 8.3/10 | 367 |

#### Platform Interoperability

| Feature | Innovid | Smartly | 
|---|---|---|
| **Close Ecosystem API** | 8.4 (23 reviews) | 8.2 (27 reviews) | 

#### Agentic AI - Social Media Advertising

| Feature | Innovid | Smartly | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Social Functionality

| Feature | Innovid | Smartly | 
|---|---|---|
| **Social Functionality** | 8.3 (159 reviews) | 8.7 (286 reviews) | 

#### Campaign Management

| Feature | Innovid | Smartly | 
|---|---|---|
| **Campaign Dashboard** | 7.8 (238 reviews) | 8.2 (320 reviews) | 
| **Campaign Optimization** | 7.7 (212 reviews) | 8.5 (317 reviews) | 
| **Reach** | 8.2 (198 reviews) | Feature Not Available | 
| **Bulk Editing** | 8.0 (219 reviews) | 7.8 (284 reviews) | 
| **Batch Uploading** | 7.9 (197 reviews) | 7.7 (238 reviews) | 
| **Brand Safety** | 8.3 (171 reviews) | 8.2 (204 reviews) | 
| **Fraud Protection** | 8.3 (146 reviews) | 8.0 (161 reviews) | 
| **Frequency Capping** | 8.3 (131 reviews) | 8.1 (211 reviews) | 
| **Budget Pacing** | 8.1 (190 reviews) | 8.2 (273 reviews) | 
| **Creative Optimization** | 8.1 (185 reviews) | 8.5 (296 reviews) | 
| **Rich Media Capabilties** | 8.0 (149 reviews) | 8.3 (193 reviews) | 
| **In-App Ads** | 7.6 (76 reviews) | 7.9 (141 reviews) | 
| **Mobile Rich Media Capabilities** | 7.9 (80 reviews) | 8.2 (151 reviews) | 

#### Targeting

| Feature | Innovid | Smartly | 
|---|---|---|
| **Targeting** | 8.5 (224 reviews) | 8.8 (312 reviews) | 
| **Retargeting** | 8.2 (191 reviews) | 8.9 (293 reviews) | 
| **Geo-Targeting** | 8.3 (206 reviews) | 8.9 (288 reviews) | 
| **Contextual Targeting** | 8.2 (142 reviews) | Feature Not Available | 

#### Platform

| Feature | Innovid | Smartly | 
|---|---|---|
| **API / Integrations** | 8.1 (189 reviews) | 8.3 (221 reviews) | 
| **Custom Reports** | 8.0 (221 reviews) | 8.4 (273 reviews) | 
| **User, Role, and Access Management** | 8.3 (214 reviews) | 8.3 (291 reviews) | 
| **Performance and Reliability** | 7.8 (243 reviews) | 8.3 (311 reviews) | 
| **Enterprise Scalability** | 8.2 (186 reviews) | 8.5 (261 reviews) | 
| **Customization** | 8.0 (206 reviews) | 8.3 (279 reviews) | 
| **Workflow Capability** | 7.9 (212 reviews) | 8.4 (258 reviews) | 
| **Internationalization** | Feature Not Available | 8.6 (223 reviews) | 
| **Notifications** | 7.9 (187 reviews) | 8.2 (274 reviews) | 

### Ad Networks

| Product | Score | Reviews |
|---|---|---|
| **Innovid** | N/A | N/A |
| **Smartly** | N/A | N/A |

#### Campaign Management - Ad Networks

| Feature | Innovid | Smartly | 
|---|---|---|
| **Video Advertising** | Not enough data | Not enough data | 
| **Ad Inventory Quality** | Not enough data | Not enough data | 
| **Advanced Targeting Options** | Not enough data | Not enough data | 
| **Mobile Ad Support** | Not enough data | Not enough data | 
| **Diverse Ad Formats** | Not enough data | Not enough data | 
| **AI-Driven Optimization** | Not enough data | Not enough data | 
| **Real-Time Bidding (RTB)** | Not enough data | Not enough data | 

#### Reporting & Analytics - Ad Networks

| Feature | Innovid | Smartly | 
|---|---|---|
| **Performance Tracking** | Not enough data | Not enough data | 
| **Fraud Detection & Prevention** | Not enough data | Not enough data | 
| **Budget & Revenue Optimization Insights** | Not enough data | Not enough data | 

#### Agentic AI - Ad Networks

| Feature | Innovid | Smartly | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Cross-Channel Advertising

| Product | Score | Reviews |
|---|---|---|
| **Innovid** | N/A | N/A |
| **Smartly** | N/A | N/A |

#### Agentic AI - Cross-Channel Advertising

| Feature | Innovid | Smartly | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (4):** [Creative Management Platforms](https://www.g2.com/categories/creative-management-platforms), [Cross-Channel Advertising Software](https://www.g2.com/categories/cross-channel-advertising), [Video Advertising Software](https://www.g2.com/categories/video-advertising), [Social Media Advertising Software](https://www.g2.com/categories/social-media-advertising)

**Unique to Innovid (3):** [Ad Networks Software](https://www.g2.com/categories/ad-networks), [Mobile Advertising Software](https://www.g2.com/categories/mobile-advertising), [Display Advertising Software](https://www.g2.com/categories/display-advertising)



---
## Reviewer Demographics

### By Company Size

| Segment | Innovid | Smartly | 
|---|---|---|
| **Small-Business** | 15.4% | 19.0% | 
| **Mid-Market** | 41.5% | 51.4% | 
| **Enterprise** | 43.1% | 29.6% | 

### By Industry

#### Innovid

- **Marketing and Advertising:** 70.7%
- **Retail:** 3.5%
- **Online Media:** 3.5%
- **Internet:** 1.9%
- **Consumer Goods:** 1.6%
- **Gambling & Casinos:** 1.3%
- **Accounting:** 1.1%
- **Automotive:** 1.1%
- **Broadcast Media:** 1.1%
- **Design:** 1.1%
- **Other:** 13.2%

#### Smartly

- **Marketing and Advertising:** 18.1%
- **Retail:** 13.1%
- **Leisure, Travel & Tourism:** 8.2%
- **Apparel & Fashion:** 7.3%
- **Food & Beverages:** 5.6%
- **Internet:** 4.5%
- **Transportation/Trucking/Railroad:** 3.5%
- **Automotive:** 2.8%
- **Consumer Goods:** 2.6%
- **Information Technology and Services:** 2.3%
- **Other:** 31.9%

---
## Alternatives

### Alternatives to Innovid

- [Celtra](https://www.g2.com/products/celtra/reviews) — 4.4/5 stars (400 reviews)
- [Google Marketing Platform](https://www.g2.com/products/google-marketing-platform/reviews) — 4.1/5 stars (300 reviews)
- [AdRoll](https://www.g2.com/products/adroll/reviews) — 4.1/5 stars (776 reviews)
- [AdCreative.ai](https://www.g2.com/products/adcreative-ai/reviews) — 4.3/5 stars (796 reviews)
- [Marin Software](https://www.g2.com/products/marin-software/reviews) — 3.8/5 stars (453 reviews)
- [StackAdapt](https://www.g2.com/products/stackadapt/reviews) — 4.7/5 stars (868 reviews)
- [Facebook for Business](https://www.g2.com/products/facebook-for-business/reviews) — 4.2/5 stars (1455 reviews)
- [LocaliQ](https://www.g2.com/products/localiq/reviews) — 4.5/5 stars (1061 reviews)
- [AdRoll ABM (Formerly RollWorks)](https://www.g2.com/products/adroll-abm-formerly-rollworks/reviews) — 4.3/5 stars (650 reviews)
- [Bynder](https://www.g2.com/products/bynder/reviews) — 4.5/5 stars (1131 reviews)

### Alternatives to Smartly

- [Prisma](https://www.g2.com/products/prisma-mediaocean/reviews) — 4.0/5 stars (437 reviews)
- [Celtra](https://www.g2.com/products/celtra/reviews) — 4.4/5 stars (400 reviews)
- [AdCreative.ai](https://www.g2.com/products/adcreative-ai/reviews) — 4.3/5 stars (796 reviews)
- [AdRoll](https://www.g2.com/products/adroll/reviews) — 4.1/5 stars (776 reviews)
- [Facebook for Business](https://www.g2.com/products/facebook-for-business/reviews) — 4.2/5 stars (1455 reviews)
- [Skai](https://www.g2.com/products/skai/reviews) — 4.0/5 stars (297 reviews)
- [Madgicx](https://www.g2.com/products/madgicx/reviews) — 4.6/5 stars (211 reviews)
- [Marin Software](https://www.g2.com/products/marin-software/reviews) — 3.8/5 stars (453 reviews)
- [Bannerflow](https://www.g2.com/products/bannerflow/reviews) — 4.6/5 stars (159 reviews)
- [ROI Hunter](https://www.g2.com/products/roi-hunter/reviews) — 4.8/5 stars (205 reviews)

---
## Top Discussions

### Innovid

- Title: [What is the best way to deal with multiple credits we receive from partners. How can we reconcile them together and not one by one?](https://www.g2.com/discussions/what-is-the-best-way-to-deal-with-multiple-credits-we-receive-from-partners-how-can-we-reconcile-them-together-and-not-one-by-one) — 1 comment, 1 upvote
  > **Top comment:** "If you under delivered that month, and the campaign is still ongoing, you can adjust the future months to up the impressions. Systematically, there is a way..."

### Smartly

- Title: [What is the best way to optimize the traffic campaigns based on CPC on Facebook using Smartly.io features.](https://www.g2.com/discussions/51730-what-is-the-best-way-to-optimize-the-traffic-campaigns-based-on-cpc-on-facebook-using-smartly-io-features) — 1 comment, 1 upvote
  > **Top comment:** "Here are some great ways to optimize Facebook traffic campaigns in Smartly.io:

1. Predictive Budget Allocation with Budget Pools allows for you to have a..."
- Title: [what is the best use-case of smartly you have seen in the industry?](https://www.g2.com/discussions/27547-what-is-the-best-use-case-of-smartly-you-have-seen-in-the-industry) — 1 comment
  > **Top comment:** "There are so many great use cases of our platform that it is hard to pick just one as the best! But being able to customize, personalize, and localize..."
- Title: [When will better support for Instagram existing posts be implemented?](https://www.g2.com/discussions/24539-when-will-better-support-for-instagram-existing-posts-be-implemented) — 1 comment, 1 upvote
  > **Top comment:** "Hi Mark, unfortunately, no solution available yet as Facebook doesn't let us promote an existing Instagram post.
We've been exploring some options like..."
- Title: [When would I need to use Smartly.io?](https://www.g2.com/discussions/when-would-i-need-to-use-smartly-io) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Smartly.io is your full Facebook & Instagram advertising suite, replacing the need to use Facebook Ads Manager. You can run all of your paid social..."
- Title: [Can you help us measure incremental revenue?](https://www.g2.com/discussions/can-you-help-us-measure-incremental-revenue) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Yes, we can. Smartly.io’s extensive testing suite provides tools for running Facebook Lift Tests to measure incremental revenue and we also help you with..."

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**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/mediaocean-innovid-vs-smartly)