# Innovid vs Roku OneView (formerly Dataxu) Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Innovid excels in user satisfaction, boasting a higher overall score compared to Roku OneView. Users appreciate Innovid's focus on video ads, highlighting its ability to ensure viewership across various digital outlets, which is crucial for effective advertising.
- **Users say** that Roku OneView is particularly strong in the OTT space, leveraging its ownership by Roku to provide unique access to proprietary data. This capability has led to successful OTT campaigns, making it a valuable tool for advertisers looking to reach audiences on streaming platforms.
- **Reviewers mention** that Innovid's integration capabilities are a standout feature, allowing seamless connections with platforms like OTT and CTV. This flexibility enhances brand management and advertising processes, making it a robust choice for companies focused on video content.
- **According to verified reviews** , Roku OneView is praised for its all-in-one functionality, enabling users to manage everything from OTT to display advertising. Users appreciate the straightforward and simple interface, which contributes to a smoother day-to-day experience.
- **Users highlight** that Innovid provides excellent support and resources, with a higher quality of support rating than Roku OneView. This aspect is particularly important for users who may need assistance navigating the complexities of video advertising.
- **G2 reviewers note** that while Roku OneView has strengths in certain areas, it faces challenges in overall user satisfaction metrics compared to Innovid. Users have expressed a desire for improvements in customization and ease of use, indicating that there is room for growth in these areas.



| | Innovid | Roku OneView (formerly Dataxu) | 
|---|---|---|
| **Star Rating** | 4.1 out of 5 | 3.8 out of 5 | 
| **Total Reviews** | 375 | 86 | 
| **Largest Market Segment** | Enterprise (43.1% of reviews) | Mid-Market (40.5% of reviews) | 
| **Entry Level Price** | No pricing available | No pricing available | 

---
## Top Pros & Cons

### Innovid

Pros:
- Ease of Use (14 reviews)
- User Interface (9 reviews)

Cons:
- Learning Curve (6 reviews)
- Steep Learning Curve (5 reviews)

### Roku OneView (formerly Dataxu)

**Not enough data**

---
## Ratings Comparison
| Rating | Innovid | Roku OneView (formerly Dataxu) | 
|---|---|---|
  | **Meets Requirements** | 8.3 (314 reviews) | 7.6 (79 reviews) | 
  | **Ease of Use** | 7.9 (342 reviews) | 7.1 (77 reviews) | 
  | **Ease of Setup** | 8.0 (219 reviews) | 7.0 (46 reviews) | 
  | **Ease of Admin** | 7.8 (176 reviews) | 7.3 (45 reviews) | 
  | **Quality of Support** | 9.0 (307 reviews) | 8.3 (77 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.9 (182 reviews) | 8.1 (50 reviews) | 
  | **Product Direction (% positive)** | 8.9 (311 reviews) | 7.4 (80 reviews) | 

---
## Pricing

### Innovid

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

### Roku OneView (formerly Dataxu)

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

---
## Features Comparison By Category

### Display Advertising

| Product | Score | Reviews |
|---|---|---|
| **Innovid** | 7.9/10 | 274 |
| **Roku OneView (formerly Dataxu)** | 7.5/10 | 74 |

#### Channel Functionality

| Feature | Innovid | Roku OneView (formerly Dataxu) | 
|---|---|---|
| **Display Functionality** | 8.9 (90 reviews) | 8.0 (67 reviews) | 

#### Platform Interoperability

| Feature | Innovid | Roku OneView (formerly Dataxu) | 
|---|---|---|
| **Close Ecosystem API** | 8.1 (33 reviews) | Not enough data | 

#### Agentic AI - Display Advertising

| Feature | Innovid | Roku OneView (formerly Dataxu) | 
|---|---|---|
| **Autonomous Task Execution** | 6.0 (5 reviews) | Not enough data | 
| **Multi-step Planning** | 6.3 (5 reviews) | Not enough data | 
| **Cross-system Integration** | 6.0 (5 reviews) | Not enough data | 
| **Adaptive Learning** | 5.3 (5 reviews) | Not enough data | 
| **Proactive Assistance** | 5.3 (5 reviews) | Not enough data | 
| **Decision Making** | 6.0 (5 reviews) | Not enough data | 

#### Campaign Management

| Feature | Innovid | Roku OneView (formerly Dataxu) | 
|---|---|---|
| **Campaign Dashboard** | 7.8 (238 reviews) | 7.1 (64 reviews) ✓ Verified | 
| **Campaign Optimization** | 7.7 (212 reviews) | 7.4 (69 reviews) ✓ Verified | 
| **Reach** | 8.2 (198 reviews) | 8.5 (49 reviews) ✓ Verified | 
| **Bulk Editing** | 8.0 (219 reviews) | 6.4 (58 reviews) ✓ Verified | 
| **Batch Uploading** | 7.9 (197 reviews) | 6.8 (56 reviews) ✓ Verified | 
| **Brand Safety** | 8.3 (171 reviews) | 7.8 (65 reviews) ✓ Verified | 
| **Fraud Protection** | 8.3 (146 reviews) | 7.7 (62 reviews) ✓ Verified | 
| **Frequency Capping** | 8.3 (131 reviews) | 8.5 (68 reviews) ✓ Verified | 
| **Budget Pacing** | 8.1 (190 reviews) | 8.0 (71 reviews) ✓ Verified | 
| **Creative Optimization** | 8.1 (185 reviews) | 7.3 (60 reviews) ✓ Verified | 
| **Rich Media Capabilties** | 8.0 (149 reviews) | 7.7 (49 reviews) ✓ Verified | 
| **In-App Ads** | 7.6 (76 reviews) | 7.0 (38 reviews) ✓ Verified | 
| **Mobile Rich Media Capabilities** | 7.9 (80 reviews) | 7.5 (30 reviews) ✓ Verified | 

#### Targeting

| Feature | Innovid | Roku OneView (formerly Dataxu) | 
|---|---|---|
| **Targeting** | 8.5 (224 reviews) | 8.0 (73 reviews) ✓ Verified | 
| **Retargeting** | 8.2 (191 reviews) | 8.5 (71 reviews) ✓ Verified | 
| **Geo-Targeting** | 8.3 (206 reviews) | 8.0 (68 reviews) ✓ Verified | 
| **Contextual Targeting** | 8.2 (142 reviews) | 7.6 (60 reviews) ✓ Verified | 

#### Platform

| Feature | Innovid | Roku OneView (formerly Dataxu) | 
|---|---|---|
| **API / Integrations** | 8.1 (189 reviews) | 7.1 (37 reviews) ✓ Verified | 
| **Custom Reports** | 8.0 (221 reviews) | 7.3 (61 reviews) ✓ Verified | 
| **User, Role, and Access Management** | 8.3 (214 reviews) | Feature Not Available | 
| **Performance and Reliability** | 7.8 (243 reviews) | 8.0 (69 reviews) ✓ Verified | 
| **Enterprise Scalability** | 8.2 (186 reviews) | 7.8 (54 reviews) ✓ Verified | 
| **Customization** | 8.0 (206 reviews) | 6.9 (55 reviews) ✓ Verified | 
| **Workflow Capability** | 7.9 (212 reviews) | 7.1 (53 reviews) ✓ Verified | 
| **Internationalization** | Feature Not Available | 7.6 (35 reviews) ✓ Verified | 
| **Notifications** | 7.9 (187 reviews) | 6.6 (45 reviews) ✓ Verified | 

### Data Management Platform (DMP)

| Product | Score | Reviews |
|---|---|---|
| **Innovid** | N/A | N/A |
| **Roku OneView (formerly Dataxu)** | 8.3/10 | 10 |

#### Data Integration

| Feature | Innovid | Roku OneView (formerly Dataxu) | 
|---|---|---|
| **1st-Party Data Integration** | Not enough data | 8.8 (8 reviews) | 
| **2nd-Party Data Integration** | Not enough data | 9.0 (5 reviews) | 
| **3rd-Party Data Integration** | Not enough data | 7.4 (7 reviews) | 
| **Offline Data Integration** | Not enough data | Not enough data | 
| **Mobile Data Integration** | Not enough data | 9.3 (5 reviews) | 
| **Data Export Tools** | Not enough data | 9.4 (6 reviews) | 

#### Agentic AI - Data Management Platform (DMP)

| Feature | Innovid | Roku OneView (formerly Dataxu) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Data Analysis & Optimization

| Feature | Innovid | Roku OneView (formerly Dataxu) | 
|---|---|---|
| **Audience Segmentation** | Not enough data | 7.2 (10 reviews) | 
| **Recommendations** | Not enough data | 7.7 (10 reviews) | 
| **Standard Dashboards** | Not enough data | 7.2 (10 reviews) | 
| **Custom Reports** | Not enough data | 9.0 (10 reviews) | 

#### Platform

| Feature | Innovid | Roku OneView (formerly Dataxu) | 
|---|---|---|
| **Data Permissions** | Not enough data | 8.1 (6 reviews) | 
| **User, Role, and Access Management** | Not enough data | 8.5 (10 reviews) | 
| **Performance and Reliability** | Not enough data | 8.5 (10 reviews) | 
| **Enterprise Scalability** | Not enough data | 7.9 (8 reviews) | 
| **Internationalization** | Not enough data | 7.9 (8 reviews) | 

### Creative Management Platforms

| Product | Score | Reviews |
|---|---|---|
| **Innovid** | 8.0/10 | 59 |
| **Roku OneView (formerly Dataxu)** | N/A | N/A |

#### Authoring Tools

| Feature | Innovid | Roku OneView (formerly Dataxu) | 
|---|---|---|
| **Ad Templates** | 8.1 (41 reviews) | Not enough data | 
| **HTML5 Authoring** | 8.2 (30 reviews) | Not enough data | 
| **Automated Ad Creation** | 8.2 (33 reviews) | Not enough data | 
| **Lanugage Translation** | 7.5 (25 reviews) | Not enough data | 

#### Agentic AI - Creative Management Platforms

| Feature | Innovid | Roku OneView (formerly Dataxu) | 
|---|---|---|
| **Autonomous Task Execution** | 7.3 (8 reviews) | Not enough data | 
| **Multi-step Planning** | 7.7 (8 reviews) | Not enough data | 
| **Cross-system Integration** | 7.9 (8 reviews) | Not enough data | 
| **Adaptive Learning** | 7.3 (8 reviews) | Not enough data | 
| **Proactive Assistance** | 7.5 (8 reviews) | Not enough data | 
| **Decision Making** | 7.7 (8 reviews) | Not enough data | 

#### Testing Tools

| Feature | Innovid | Roku OneView (formerly Dataxu) | 
|---|---|---|
| **Dynamic Versioning** | 8.2 (39 reviews) | Not enough data | 
| **A/B Testing ** | 7.8 (35 reviews) | Not enough data | 

#### Publishing Tools

| Feature | Innovid | Roku OneView (formerly Dataxu) | 
|---|---|---|
| **Demand Side Platform Built-in** | Feature Not Available | Not enough data | 
| **Demand Side Platform Integration** | 8.5 (38 reviews) | Not enough data | 
| **Campaign Scheduling** | 9.2 (40 reviews) | Not enough data | 

### Mobile Advertising

| Product | Score | Reviews |
|---|---|---|
| **Innovid** | 8.2/10 | 274 |
| **Roku OneView (formerly Dataxu)** | 7.6/10 | 74 |

#### Platform Interoperability

| Feature | Innovid | Roku OneView (formerly Dataxu) | 
|---|---|---|
| **Close Ecosystem API** | 8.1 (15 reviews) | Not enough data | 

#### Mobile Functionality

| Feature | Innovid | Roku OneView (formerly Dataxu) | 
|---|---|---|
| **Mobile Functionality** | 8.3 (47 reviews) | 7.7 (52 reviews) | 

#### Agentic AI - Mobile Advertising

| Feature | Innovid | Roku OneView (formerly Dataxu) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Campaign Management

| Feature | Innovid | Roku OneView (formerly Dataxu) | 
|---|---|---|
| **Campaign Dashboard** | 7.8 (238 reviews) | 7.1 (64 reviews) ✓ Verified | 
| **Campaign Optimization** | 7.7 (212 reviews) | 7.4 (69 reviews) ✓ Verified | 
| **Reach** | 8.2 (198 reviews) | 8.5 (49 reviews) ✓ Verified | 
| **Bulk Editing** | 8.0 (219 reviews) | 6.4 (58 reviews) ✓ Verified | 
| **Batch Uploading** | 7.9 (197 reviews) | 6.8 (56 reviews) ✓ Verified | 
| **Brand Safety** | 8.3 (171 reviews) | 7.8 (65 reviews) ✓ Verified | 
| **Fraud Protection** | 8.3 (146 reviews) | 7.7 (62 reviews) ✓ Verified | 
| **Frequency Capping** | 8.3 (131 reviews) | 8.5 (68 reviews) ✓ Verified | 
| **Budget Pacing** | 8.1 (190 reviews) | 8.0 (71 reviews) ✓ Verified | 
| **Creative Optimization** | 8.1 (185 reviews) | 7.3 (60 reviews) ✓ Verified | 
| **Rich Media Capabilties** | 8.0 (149 reviews) | 7.7 (49 reviews) ✓ Verified | 
| **In-App Ads** | 7.6 (76 reviews) | 7.0 (38 reviews) ✓ Verified | 
| **Mobile Rich Media Capabilities** | 7.9 (80 reviews) | 7.5 (30 reviews) ✓ Verified | 

#### Targeting

| Feature | Innovid | Roku OneView (formerly Dataxu) | 
|---|---|---|
| **Targeting** | 8.5 (224 reviews) | 8.0 (73 reviews) ✓ Verified | 
| **Retargeting** | 8.2 (191 reviews) | 8.5 (71 reviews) ✓ Verified | 
| **Geo-Targeting** | 8.3 (206 reviews) | 8.0 (68 reviews) ✓ Verified | 
| **Contextual Targeting** | 8.2 (142 reviews) | 7.6 (60 reviews) ✓ Verified | 

#### Mobile

| Feature | Innovid | Roku OneView (formerly Dataxu) | 
|---|---|---|
| **Mobile Tracking** | 8.2 (36 reviews) | 7.1 (42 reviews) | 
| **In-App Ads** | 7.6 (76 reviews) | 7.0 (38 reviews) ✓ Verified | 
| **Mobile Rich Media Capabilities** | 7.9 (80 reviews) | 7.5 (30 reviews) ✓ Verified | 

#### Platform

| Feature | Innovid | Roku OneView (formerly Dataxu) | 
|---|---|---|
| **API / Integrations** | 8.1 (189 reviews) | 7.1 (37 reviews) ✓ Verified | 
| **Custom Reports** | 8.0 (221 reviews) | 7.3 (61 reviews) ✓ Verified | 
| **User, Role, and Access Management** | 8.3 (214 reviews) | Feature Not Available | 
| **Performance and Reliability** | 7.8 (243 reviews) | 8.0 (69 reviews) ✓ Verified | 
| **Enterprise Scalability** | 8.2 (186 reviews) | 7.8 (54 reviews) ✓ Verified | 
| **Customization** | 8.0 (206 reviews) | 6.9 (55 reviews) ✓ Verified | 
| **Workflow Capability** | 7.9 (212 reviews) | 7.1 (53 reviews) ✓ Verified | 
| **Internationalization** | Feature Not Available | 7.6 (35 reviews) ✓ Verified | 
| **Notifications** | 7.9 (187 reviews) | 6.6 (45 reviews) ✓ Verified | 

### Video Advertising

| Product | Score | Reviews |
|---|---|---|
| **Innovid** | 8.0/10 | 274 |
| **Roku OneView (formerly Dataxu)** | 7.7/10 | 74 |

#### Platform Interoperability

| Feature | Innovid | Roku OneView (formerly Dataxu) | 
|---|---|---|
| **Close Ecosystem API** | 8.8 (28 reviews) | Not enough data | 

#### Video Functionality

| Feature | Innovid | Roku OneView (formerly Dataxu) | 
|---|---|---|
| **Video Functionality** | 8.6 (64 reviews) | 8.0 (47 reviews) | 

#### Agentic AI - Video Advertising

| Feature | Innovid | Roku OneView (formerly Dataxu) | 
|---|---|---|
| **Autonomous Task Execution** | 6.7 (8 reviews) | Not enough data | 
| **Multi-step Planning** | 7.3 (8 reviews) | Not enough data | 
| **Cross-system Integration** | 7.1 (8 reviews) | Not enough data | 
| **Adaptive Learning** | 7.5 (8 reviews) | Not enough data | 
| **Proactive Assistance** | 6.3 (8 reviews) | Not enough data | 
| **Decision Making** | 6.9 (8 reviews) | Not enough data | 

#### Campaign Management

| Feature | Innovid | Roku OneView (formerly Dataxu) | 
|---|---|---|
| **Campaign Dashboard** | 7.8 (238 reviews) | 7.1 (64 reviews) ✓ Verified | 
| **Campaign Optimization** | 7.7 (212 reviews) | 7.4 (69 reviews) ✓ Verified | 
| **Reach** | 8.2 (198 reviews) | 8.5 (49 reviews) ✓ Verified | 
| **Bulk Editing** | 8.0 (219 reviews) | 6.4 (58 reviews) ✓ Verified | 
| **Batch Uploading** | 7.9 (197 reviews) | 6.8 (56 reviews) ✓ Verified | 
| **Brand Safety** | 8.3 (171 reviews) | 7.8 (65 reviews) ✓ Verified | 
| **Fraud Protection** | 8.3 (146 reviews) | 7.7 (62 reviews) ✓ Verified | 
| **Frequency Capping** | 8.3 (131 reviews) | 8.5 (68 reviews) ✓ Verified | 
| **Budget Pacing** | 8.1 (190 reviews) | 8.0 (71 reviews) ✓ Verified | 
| **Creative Optimization** | 8.1 (185 reviews) | 7.3 (60 reviews) ✓ Verified | 
| **Rich Media Capabilties** | 8.0 (149 reviews) | 7.7 (49 reviews) ✓ Verified | 
| **In-App Ads** | 7.6 (76 reviews) | 7.0 (38 reviews) ✓ Verified | 
| **Mobile Rich Media Capabilities** | 7.9 (80 reviews) | 7.5 (30 reviews) ✓ Verified | 

#### Targeting

| Feature | Innovid | Roku OneView (formerly Dataxu) | 
|---|---|---|
| **Targeting** | 8.5 (224 reviews) | 8.0 (73 reviews) ✓ Verified | 
| **Retargeting** | 8.2 (191 reviews) | 8.5 (71 reviews) ✓ Verified | 
| **Geo-Targeting** | 8.3 (206 reviews) | 8.0 (68 reviews) ✓ Verified | 
| **Contextual Targeting** | 8.2 (142 reviews) | 7.6 (60 reviews) ✓ Verified | 

#### Platform

| Feature | Innovid | Roku OneView (formerly Dataxu) | 
|---|---|---|
| **API / Integrations** | 8.1 (189 reviews) | 7.1 (37 reviews) ✓ Verified | 
| **Custom Reports** | 8.0 (221 reviews) | 7.3 (61 reviews) ✓ Verified | 
| **User, Role, and Access Management** | 8.3 (214 reviews) | Feature Not Available | 
| **Performance and Reliability** | 7.8 (243 reviews) | 8.0 (69 reviews) ✓ Verified | 
| **Enterprise Scalability** | 8.2 (186 reviews) | 7.8 (54 reviews) ✓ Verified | 
| **Customization** | 8.0 (206 reviews) | 6.9 (55 reviews) ✓ Verified | 
| **Workflow Capability** | 7.9 (212 reviews) | 7.1 (53 reviews) ✓ Verified | 
| **Internationalization** | Feature Not Available | 7.6 (35 reviews) ✓ Verified | 
| **Notifications** | 7.9 (187 reviews) | 6.6 (45 reviews) ✓ Verified | 

### Social Media Advertising

| Product | Score | Reviews |
|---|---|---|
| **Innovid** | 8.1/10 | 278 |
| **Roku OneView (formerly Dataxu)** | N/A | N/A |

#### Platform Interoperability

| Feature | Innovid | Roku OneView (formerly Dataxu) | 
|---|---|---|
| **Close Ecosystem API** | 8.4 (23 reviews) | Not enough data | 

#### Agentic AI - Social Media Advertising

| Feature | Innovid | Roku OneView (formerly Dataxu) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Social Functionality

| Feature | Innovid | Roku OneView (formerly Dataxu) | 
|---|---|---|
| **Social Functionality** | 8.3 (159 reviews) | Not enough data | 

#### Campaign Management

| Feature | Innovid | Roku OneView (formerly Dataxu) | 
|---|---|---|
| **Campaign Dashboard** | 7.8 (238 reviews) | 7.1 (64 reviews) ✓ Verified | 
| **Campaign Optimization** | 7.7 (212 reviews) | 7.4 (69 reviews) ✓ Verified | 
| **Reach** | 8.2 (198 reviews) | 8.5 (49 reviews) ✓ Verified | 
| **Bulk Editing** | 8.0 (219 reviews) | 6.4 (58 reviews) ✓ Verified | 
| **Batch Uploading** | 7.9 (197 reviews) | 6.8 (56 reviews) ✓ Verified | 
| **Brand Safety** | 8.3 (171 reviews) | 7.8 (65 reviews) ✓ Verified | 
| **Fraud Protection** | 8.3 (146 reviews) | 7.7 (62 reviews) ✓ Verified | 
| **Frequency Capping** | 8.3 (131 reviews) | 8.5 (68 reviews) ✓ Verified | 
| **Budget Pacing** | 8.1 (190 reviews) | 8.0 (71 reviews) ✓ Verified | 
| **Creative Optimization** | 8.1 (185 reviews) | 7.3 (60 reviews) ✓ Verified | 
| **Rich Media Capabilties** | 8.0 (149 reviews) | 7.7 (49 reviews) ✓ Verified | 
| **In-App Ads** | 7.6 (76 reviews) | 7.0 (38 reviews) ✓ Verified | 
| **Mobile Rich Media Capabilities** | 7.9 (80 reviews) | 7.5 (30 reviews) ✓ Verified | 

#### Targeting

| Feature | Innovid | Roku OneView (formerly Dataxu) | 
|---|---|---|
| **Targeting** | 8.5 (224 reviews) | 8.0 (73 reviews) ✓ Verified | 
| **Retargeting** | 8.2 (191 reviews) | 8.5 (71 reviews) ✓ Verified | 
| **Geo-Targeting** | 8.3 (206 reviews) | 8.0 (68 reviews) ✓ Verified | 
| **Contextual Targeting** | 8.2 (142 reviews) | 7.6 (60 reviews) ✓ Verified | 

#### Platform

| Feature | Innovid | Roku OneView (formerly Dataxu) | 
|---|---|---|
| **API / Integrations** | 8.1 (189 reviews) | 7.1 (37 reviews) ✓ Verified | 
| **Custom Reports** | 8.0 (221 reviews) | 7.3 (61 reviews) ✓ Verified | 
| **User, Role, and Access Management** | 8.3 (214 reviews) | Feature Not Available | 
| **Performance and Reliability** | 7.8 (243 reviews) | 8.0 (69 reviews) ✓ Verified | 
| **Enterprise Scalability** | 8.2 (186 reviews) | 7.8 (54 reviews) ✓ Verified | 
| **Customization** | 8.0 (206 reviews) | 6.9 (55 reviews) ✓ Verified | 
| **Workflow Capability** | 7.9 (212 reviews) | 7.1 (53 reviews) ✓ Verified | 
| **Internationalization** | Feature Not Available | 7.6 (35 reviews) ✓ Verified | 
| **Notifications** | 7.9 (187 reviews) | 6.6 (45 reviews) ✓ Verified | 

### Demand Side Platform (DSP)

| Product | Score | Reviews |
|---|---|---|
| **Innovid** | N/A | N/A |
| **Roku OneView (formerly Dataxu)** | 7.6/10 | 74 |

#### Demand Side Platforms

| Feature | Innovid | Roku OneView (formerly Dataxu) | 
|---|---|---|
| **Cross Channel Capabilities ** | Not enough data | Not enough data | 

#### Agentic AI - Demand Side Platform (DSP)

| Feature | Innovid | Roku OneView (formerly Dataxu) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Campaign Management

| Feature | Innovid | Roku OneView (formerly Dataxu) | 
|---|---|---|
| **Campaign Dashboard** | 7.8 (238 reviews) | 7.1 (64 reviews) ✓ Verified | 
| **Campaign Optimization** | 7.7 (212 reviews) | 7.4 (69 reviews) ✓ Verified | 
| **Reach** | 8.2 (198 reviews) | 8.5 (49 reviews) ✓ Verified | 
| **Bulk Editing** | 8.0 (219 reviews) | 6.4 (58 reviews) ✓ Verified | 
| **Batch Uploading** | 7.9 (197 reviews) | 6.8 (56 reviews) ✓ Verified | 
| **Brand Safety** | 8.3 (171 reviews) | 7.8 (65 reviews) ✓ Verified | 
| **Fraud Protection** | 8.3 (146 reviews) | 7.7 (62 reviews) ✓ Verified | 
| **Frequency Capping** | 8.3 (131 reviews) | 8.5 (68 reviews) ✓ Verified | 
| **Budget Pacing** | 8.1 (190 reviews) | 8.0 (71 reviews) ✓ Verified | 
| **Creative Optimization** | 8.1 (185 reviews) | 7.3 (60 reviews) ✓ Verified | 
| **Rich Media Capabilties** | 8.0 (149 reviews) | 7.7 (49 reviews) ✓ Verified | 
| **In-App Ads** | 7.6 (76 reviews) | 7.0 (38 reviews) ✓ Verified | 
| **Mobile Rich Media Capabilities** | 7.9 (80 reviews) | 7.5 (30 reviews) ✓ Verified | 

#### Targeting

| Feature | Innovid | Roku OneView (formerly Dataxu) | 
|---|---|---|
| **Targeting** | 8.5 (224 reviews) | 8.0 (73 reviews) ✓ Verified | 
| **Retargeting** | 8.2 (191 reviews) | 8.5 (71 reviews) ✓ Verified | 
| **Geo-Targeting** | 8.3 (206 reviews) | 8.0 (68 reviews) ✓ Verified | 
| **Contextual Targeting** | 8.2 (142 reviews) | 7.6 (60 reviews) ✓ Verified | 

#### Demand Side Platforms

| Feature | Innovid | Roku OneView (formerly Dataxu) | 
|---|---|---|
| **Machine Learning Optimization** | Not enough data | 7.9 (39 reviews) ✓ Verified | 
| **Estimate and Projections** | Not enough data | 6.8 (39 reviews) ✓ Verified | 
| **Cross-Device Capabilities** | Not enough data | 8.0 (34 reviews) ✓ Verified | 

#### Platform

| Feature | Innovid | Roku OneView (formerly Dataxu) | 
|---|---|---|
| **API / Integrations** | 8.1 (189 reviews) | 7.1 (37 reviews) ✓ Verified | 
| **Custom Reports** | 8.0 (221 reviews) | 7.3 (61 reviews) ✓ Verified | 
| **User, Role, and Access Management** | 8.3 (214 reviews) | Feature Not Available | 
| **Performance and Reliability** | 7.8 (243 reviews) | 8.0 (69 reviews) ✓ Verified | 
| **Enterprise Scalability** | 8.2 (186 reviews) | 7.8 (54 reviews) ✓ Verified | 
| **Customization** | 8.0 (206 reviews) | 6.9 (55 reviews) ✓ Verified | 
| **Workflow Capability** | 7.9 (212 reviews) | 7.1 (53 reviews) ✓ Verified | 
| **Internationalization** | Feature Not Available | 7.6 (35 reviews) ✓ Verified | 
| **Notifications** | 7.9 (187 reviews) | 6.6 (45 reviews) ✓ Verified | 

### Ad Networks

| Product | Score | Reviews |
|---|---|---|
| **Innovid** | N/A | N/A |
| **Roku OneView (formerly Dataxu)** | N/A | N/A |

#### Campaign Management - Ad Networks

| Feature | Innovid | Roku OneView (formerly Dataxu) | 
|---|---|---|
| **Video Advertising** | Not enough data | Not enough data | 
| **Ad Inventory Quality** | Not enough data | Not enough data | 
| **Advanced Targeting Options** | Not enough data | Not enough data | 
| **Mobile Ad Support** | Not enough data | Not enough data | 
| **Diverse Ad Formats** | Not enough data | Not enough data | 
| **AI-Driven Optimization** | Not enough data | Not enough data | 
| **Real-Time Bidding (RTB)** | Not enough data | Not enough data | 

#### Reporting & Analytics - Ad Networks

| Feature | Innovid | Roku OneView (formerly Dataxu) | 
|---|---|---|
| **Performance Tracking** | Not enough data | Not enough data | 
| **Fraud Detection & Prevention** | Not enough data | Not enough data | 
| **Budget & Revenue Optimization Insights** | Not enough data | Not enough data | 

#### Agentic AI - Ad Networks

| Feature | Innovid | Roku OneView (formerly Dataxu) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Cross-Channel Advertising

| Product | Score | Reviews |
|---|---|---|
| **Innovid** | N/A | N/A |
| **Roku OneView (formerly Dataxu)** | N/A | N/A |

#### Agentic AI - Cross-Channel Advertising

| Feature | Innovid | Roku OneView (formerly Dataxu) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (4):** [Cross-Channel Advertising Software](https://www.g2.com/categories/cross-channel-advertising), [Video Advertising Software](https://www.g2.com/categories/video-advertising), [Mobile Advertising Software](https://www.g2.com/categories/mobile-advertising), [Display Advertising Software](https://www.g2.com/categories/display-advertising)

**Unique to Innovid (3):** [Creative Management Platforms](https://www.g2.com/categories/creative-management-platforms), [Ad Networks Software](https://www.g2.com/categories/ad-networks), [Social Media Advertising Software](https://www.g2.com/categories/social-media-advertising)

**Unique to Roku OneView (formerly Dataxu) (2):** [Data Management Platforms (DMP)](https://www.g2.com/categories/data-management-platform-dmp), [Demand Side Platform (DSP)](https://www.g2.com/categories/demand-side-platform-dsp)


---
## Reviewer Demographics

### By Company Size

| Segment | Innovid | Roku OneView (formerly Dataxu) | 
|---|---|---|
| **Small-Business** | 15.4% | 32.1% | 
| **Mid-Market** | 41.5% | 40.5% | 
| **Enterprise** | 43.1% | 27.4% | 

### By Industry

#### Innovid

- **Marketing and Advertising:** 70.7%
- **Retail:** 3.5%
- **Online Media:** 3.5%
- **Internet:** 1.9%
- **Consumer Goods:** 1.6%
- **Gambling & Casinos:** 1.3%
- **Accounting:** 1.1%
- **Automotive:** 1.1%
- **Broadcast Media:** 1.1%
- **Design:** 1.1%
- **Other:** 13.2%

#### Roku OneView (formerly Dataxu)

- **Marketing and Advertising:** 63.1%
- **Hospital & Health Care:** 7.1%
- **Broadcast Media:** 6.0%
- **Automotive:** 2.4%
- **Computer Software:** 2.4%
- **Gambling & Casinos:** 2.4%
- **Information Technology and Services:** 2.4%
- **Sports:** 2.4%
- **Industrial Automation:** 1.2%
- **Higher Education:** 1.2%
- **Other:** 9.5%

---
## Alternatives

### Alternatives to Innovid

- [Celtra](https://www.g2.com/products/celtra/reviews) — 4.4/5 stars (409 reviews)
- [Google Marketing Platform](https://www.g2.com/products/google-marketing-platform/reviews) — 4.1/5 stars (300 reviews)
- [Smartly](https://www.g2.com/products/smartly/reviews) — 4.4/5 stars (468 reviews)
- [AdRoll](https://www.g2.com/products/adroll/reviews) — 4.1/5 stars (776 reviews)
- [AdCreative.ai](https://www.g2.com/products/adcreative-ai/reviews) — 4.3/5 stars (792 reviews)
- [StackAdapt](https://www.g2.com/products/stackadapt/reviews) — 4.7/5 stars (871 reviews)
- [The Trade Desk](https://www.g2.com/products/the-trade-desk/reviews) — 4.4/5 stars (188 reviews)
- [Facebook for Business](https://www.g2.com/products/facebook-for-business/reviews) — 4.2/5 stars (1456 reviews)
- [LocaliQ](https://www.g2.com/products/localiq/reviews) — 4.5/5 stars (1071 reviews)
- [AdRoll ABM (Formerly RollWorks)](https://www.g2.com/products/adroll-abm-formerly-rollworks/reviews) — 4.3/5 stars (649 reviews)

### Alternatives to Roku OneView (formerly Dataxu)

- [Facebook for Business](https://www.g2.com/products/facebook-for-business/reviews) — 4.2/5 stars (1456 reviews)
- [AdRoll](https://www.g2.com/products/adroll/reviews) — 4.1/5 stars (776 reviews)
- [MediaMath by Infillion](https://www.g2.com/products/mediamath-by-infillion/reviews) — 3.9/5 stars (126 reviews)
- [Google Marketing Platform](https://www.g2.com/products/google-marketing-platform/reviews) — 4.1/5 stars (300 reviews)
- [The Trade Desk](https://www.g2.com/products/the-trade-desk/reviews) — 4.4/5 stars (188 reviews)
- [Basis](https://www.g2.com/products/basis/reviews) — 4.5/5 stars (287 reviews)
- [StackAdapt](https://www.g2.com/products/stackadapt/reviews) — 4.7/5 stars (871 reviews)
- [Yahoo AdTech DSP](https://www.g2.com/products/yahoo-adtech-dsp/reviews) — 3.6/5 stars (181 reviews)
- [Skai](https://www.g2.com/products/skai/reviews) — 4.0/5 stars (297 reviews)
- [Adobe Advertising Cloud](https://www.g2.com/products/adobe-advertising-cloud/reviews) — 3.7/5 stars (97 reviews)

---
## Top Discussions

### Innovid

- Title: [What is the best way to deal with multiple credits we receive from partners. How can we reconcile them together and not one by one?](https://www.g2.com/discussions/what-is-the-best-way-to-deal-with-multiple-credits-we-receive-from-partners-how-can-we-reconcile-them-together-and-not-one-by-one) — 1 comment, 1 upvote
  > **Top comment:** "If you under delivered that month, and the campaign is still ongoing, you can adjust the future months to up the impressions. Systematically, there is a way..."

### Roku OneView (formerly Dataxu)

No discussions available for this product.

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/mediaocean-innovid-vs-roku-oneview-formerly-dataxu)