# Innovid vs Prisma Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Innovid excels in video advertising, with users praising its ability to create engaging and personalized video ads that are effectively shared across various platforms, including OTT and CTV. This focus on video content helps ensure viewership in every digital outlet.
- **Users say** that Prisma stands out for its intuitive interface, making campaign management and billing hassle-free. Reviewers appreciate how it consolidates all campaign information in one place, which simplifies the workflow for finance teams and enhances overall efficiency.
- **According to verified reviews** , Innovid's quality of support is highly rated, with users noting that the platform acts as a reliable partner in business, providing excellent assistance when needed. This strong support can be crucial for teams navigating complex advertising strategies.
- **Reviewers mention** that while Innovid has a higher ease of setup score, Prisma's ease of use is also commendable. Users find both platforms relatively user-friendly, but Innovid's onboarding process is highlighted as particularly intuitive, helping new users get started quickly.
- **G2 reviewers highlight** that Prisma has a larger volume of recent reviews, indicating a more active user base and potentially more up-to-date feedback. This can be beneficial for prospective buyers looking for current insights into the software's performance and user satisfaction.
- **Users report** that Innovid's strong focus on video functionality and brand safety features, such as fraud protection and frequency capping, are significant advantages for advertisers concerned about maintaining brand integrity across digital channels.



| | Innovid | Prisma | 
|---|---|---|
| **Star Rating** | 4.1 out of 5 | 4.0 out of 5 | 
| **Total Reviews** | 375 | 437 | 
| **Largest Market Segment** | Enterprise (43.1% of reviews) | Enterprise (49.9% of reviews) | 
| **Entry Level Price** | No pricing available | No pricing available | 

---
## Top Pros & Cons

### Innovid

Pros:
- Ease of Use (14 reviews)
- User Interface (9 reviews)

Cons:
- Learning Curve (6 reviews)
- Steep Learning Curve (5 reviews)

### Prisma

Pros:
- Ease of Use (170 reviews)
- Efficiency (55 reviews)

Cons:
- Slow Performance (67 reviews)
- Technical Issues (53 reviews)

---
## Ratings Comparison
| Rating | Innovid | Prisma | 
|---|---|---|
  | **Meets Requirements** | 8.3 (314 reviews) | 8.3 (395 reviews) | 
  | **Ease of Use** | 7.9 (342 reviews) | 7.8 (399 reviews) | 
  | **Ease of Setup** | 8.0 (219 reviews) | 7.8 (260 reviews) | 
  | **Ease of Admin** | 7.8 (176 reviews) | 8.1 (144 reviews) | 
  | **Quality of Support** | 9.0 (307 reviews) | 8.0 (371 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.9 (182 reviews) | 8.7 (161 reviews) | 
  | **Product Direction (% positive)** | 8.9 (311 reviews) | 8.0 (386 reviews) | 

---
## Pricing

### Innovid

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

### Prisma

#### Entry-Level Pricing

No pricing available

#### Free Trial

Yes

---
## Features Comparison By Category

### Display Advertising

| Product | Score | Reviews |
|---|---|---|
| **Innovid** | 7.9/10 | 274 |
| **Prisma** | N/A | N/A |

#### Channel Functionality

| Feature | Innovid | Prisma | 
|---|---|---|
| **Display Functionality** | 8.9 (90 reviews) | Not enough data | 

#### Platform Interoperability

| Feature | Innovid | Prisma | 
|---|---|---|
| **Close Ecosystem API** | 8.1 (33 reviews) | Not enough data | 

#### Agentic AI - Display Advertising

| Feature | Innovid | Prisma | 
|---|---|---|
| **Autonomous Task Execution** | 6.0 (5 reviews) | Not enough data | 
| **Multi-step Planning** | 6.3 (5 reviews) | Not enough data | 
| **Cross-system Integration** | 6.0 (5 reviews) | Not enough data | 
| **Adaptive Learning** | 5.3 (5 reviews) | Not enough data | 
| **Proactive Assistance** | 5.3 (5 reviews) | Not enough data | 
| **Decision Making** | 6.0 (5 reviews) | Not enough data | 

#### Campaign Management

| Feature | Innovid | Prisma | 
|---|---|---|
| **Campaign Dashboard** | 7.8 (238 reviews) | 7.8 (290 reviews) | 
| **Campaign Optimization** | 7.7 (212 reviews) | 7.3 (273 reviews) | 
| **Reach** | 8.2 (198 reviews) | 7.5 (269 reviews) | 
| **Bulk Editing** | 8.0 (219 reviews) | 6.8 (271 reviews) | 
| **Batch Uploading** | 7.9 (197 reviews) | 7.0 (268 reviews) | 
| **Brand Safety** | 8.3 (171 reviews) | 7.3 (244 reviews) | 
| **Fraud Protection** | 8.3 (146 reviews) | 7.3 (235 reviews) | 
| **Frequency Capping** | 8.3 (131 reviews) | 6.8 (209 reviews) | 
| **Budget Pacing** | 8.1 (190 reviews) | 7.4 (271 reviews) | 
| **Creative Optimization** | 8.1 (185 reviews) | 6.8 (238 reviews) | 
| **Rich Media Capabilties** | 8.0 (149 reviews) | 6.9 (232 reviews) | 
| **In-App Ads** | 7.6 (76 reviews) | 6.8 (210 reviews) | 
| **Mobile Rich Media Capabilities** | 7.9 (80 reviews) | 7.1 (213 reviews) | 

#### Targeting

| Feature | Innovid | Prisma | 
|---|---|---|
| **Targeting** | 8.5 (224 reviews) | 7.4 (251 reviews) | 
| **Retargeting** | 8.2 (191 reviews) | 7.2 (239 reviews) | 
| **Geo-Targeting** | 8.3 (206 reviews) | 7.4 (238 reviews) | 
| **Contextual Targeting** | 8.2 (142 reviews) | 7.2 (209 reviews) | 

#### Platform

| Feature | Innovid | Prisma | 
|---|---|---|
| **API / Integrations** | 8.1 (189 reviews) | 7.3 (239 reviews) | 
| **Custom Reports** | 8.0 (221 reviews) | 7.4 (265 reviews) | 
| **User, Role, and Access Management** | 8.3 (214 reviews) | 7.6 (267 reviews) | 
| **Performance and Reliability** | 7.8 (243 reviews) | 7.5 (271 reviews) | 
| **Enterprise Scalability** | 8.2 (186 reviews) | 7.6 (239 reviews) | 
| **Customization** | 8.0 (206 reviews) | 7.3 (260 reviews) | 
| **Workflow Capability** | 7.9 (212 reviews) | 7.3 (261 reviews) | 
| **Internationalization** | Feature Not Available | 7.4 (227 reviews) | 
| **Notifications** | 7.9 (187 reviews) | 7.2 (241 reviews) | 

### Creative Management Platforms

| Product | Score | Reviews |
|---|---|---|
| **Innovid** | 8.0/10 | 59 |
| **Prisma** | N/A | N/A |

#### Authoring Tools

| Feature | Innovid | Prisma | 
|---|---|---|
| **Ad Templates** | 8.1 (41 reviews) | Not enough data | 
| **HTML5 Authoring** | 8.2 (30 reviews) | Not enough data | 
| **Automated Ad Creation** | 8.2 (33 reviews) | Not enough data | 
| **Lanugage Translation** | 7.5 (25 reviews) | Not enough data | 

#### Agentic AI - Creative Management Platforms

| Feature | Innovid | Prisma | 
|---|---|---|
| **Autonomous Task Execution** | 7.3 (8 reviews) | Not enough data | 
| **Multi-step Planning** | 7.7 (8 reviews) | Not enough data | 
| **Cross-system Integration** | 7.9 (8 reviews) | Not enough data | 
| **Adaptive Learning** | 7.3 (8 reviews) | Not enough data | 
| **Proactive Assistance** | 7.5 (8 reviews) | Not enough data | 
| **Decision Making** | 7.7 (8 reviews) | Not enough data | 

#### Testing Tools

| Feature | Innovid | Prisma | 
|---|---|---|
| **Dynamic Versioning** | 8.2 (39 reviews) | Not enough data | 
| **A/B Testing ** | 7.8 (35 reviews) | Not enough data | 

#### Publishing Tools

| Feature | Innovid | Prisma | 
|---|---|---|
| **Demand Side Platform Built-in** | Feature Not Available | Not enough data | 
| **Demand Side Platform Integration** | 8.5 (38 reviews) | Not enough data | 
| **Campaign Scheduling** | 9.2 (40 reviews) | Not enough data | 

### Mobile Advertising

| Product | Score | Reviews |
|---|---|---|
| **Innovid** | 8.2/10 | 274 |
| **Prisma** | 7.2/10 | 338 |

#### Platform Interoperability

| Feature | Innovid | Prisma | 
|---|---|---|
| **Close Ecosystem API** | 8.1 (15 reviews) | 6.9 (89 reviews) | 

#### Mobile Functionality

| Feature | Innovid | Prisma | 
|---|---|---|
| **Mobile Functionality** | 8.3 (47 reviews) | 7.7 (155 reviews) | 

#### Agentic AI - Mobile Advertising

| Feature | Innovid | Prisma | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.0 (71 reviews) | 
| **Multi-step Planning** | Not enough data | 6.5 (71 reviews) | 
| **Cross-system Integration** | Not enough data | 6.7 (69 reviews) | 
| **Adaptive Learning** | Not enough data | 6.6 (68 reviews) | 
| **Proactive Assistance** | Not enough data | 6.3 (69 reviews) | 
| **Decision Making** | Not enough data | 6.3 (69 reviews) | 

#### Campaign Management

| Feature | Innovid | Prisma | 
|---|---|---|
| **Campaign Dashboard** | 7.8 (238 reviews) | 7.8 (290 reviews) | 
| **Campaign Optimization** | 7.7 (212 reviews) | 7.3 (273 reviews) | 
| **Reach** | 8.2 (198 reviews) | 7.5 (269 reviews) | 
| **Bulk Editing** | 8.0 (219 reviews) | 6.8 (271 reviews) | 
| **Batch Uploading** | 7.9 (197 reviews) | 7.0 (268 reviews) | 
| **Brand Safety** | 8.3 (171 reviews) | 7.3 (244 reviews) | 
| **Fraud Protection** | 8.3 (146 reviews) | 7.3 (235 reviews) | 
| **Frequency Capping** | 8.3 (131 reviews) | 6.8 (209 reviews) | 
| **Budget Pacing** | 8.1 (190 reviews) | 7.4 (271 reviews) | 
| **Creative Optimization** | 8.1 (185 reviews) | 6.8 (238 reviews) | 
| **Rich Media Capabilties** | 8.0 (149 reviews) | 6.9 (232 reviews) | 
| **In-App Ads** | 7.6 (76 reviews) | 6.8 (210 reviews) | 
| **Mobile Rich Media Capabilities** | 7.9 (80 reviews) | 7.1 (213 reviews) | 

#### Targeting

| Feature | Innovid | Prisma | 
|---|---|---|
| **Targeting** | 8.5 (224 reviews) | 7.4 (251 reviews) | 
| **Retargeting** | 8.2 (191 reviews) | 7.2 (239 reviews) | 
| **Geo-Targeting** | 8.3 (206 reviews) | 7.4 (238 reviews) | 
| **Contextual Targeting** | 8.2 (142 reviews) | 7.2 (209 reviews) | 

#### Mobile

| Feature | Innovid | Prisma | 
|---|---|---|
| **Mobile Tracking** | 8.2 (36 reviews) | 7.3 (128 reviews) | 
| **In-App Ads** | 7.6 (76 reviews) | 6.8 (210 reviews) | 
| **Mobile Rich Media Capabilities** | 7.9 (80 reviews) | 7.1 (213 reviews) | 

#### Platform

| Feature | Innovid | Prisma | 
|---|---|---|
| **API / Integrations** | 8.1 (189 reviews) | 7.3 (239 reviews) | 
| **Custom Reports** | 8.0 (221 reviews) | 7.4 (265 reviews) | 
| **User, Role, and Access Management** | 8.3 (214 reviews) | 7.6 (267 reviews) | 
| **Performance and Reliability** | 7.8 (243 reviews) | 7.5 (271 reviews) | 
| **Enterprise Scalability** | 8.2 (186 reviews) | 7.6 (239 reviews) | 
| **Customization** | 8.0 (206 reviews) | 7.3 (260 reviews) | 
| **Workflow Capability** | 7.9 (212 reviews) | 7.3 (261 reviews) | 
| **Internationalization** | Feature Not Available | 7.4 (227 reviews) | 
| **Notifications** | 7.9 (187 reviews) | 7.2 (241 reviews) | 

### Video Advertising

| Product | Score | Reviews |
|---|---|---|
| **Innovid** | 8.0/10 | 274 |
| **Prisma** | 7.1/10 | 343 |

#### Platform Interoperability

| Feature | Innovid | Prisma | 
|---|---|---|
| **Close Ecosystem API** | 8.8 (28 reviews) | 6.9 (131 reviews) | 

#### Video Functionality

| Feature | Innovid | Prisma | 
|---|---|---|
| **Video Functionality** | 8.6 (64 reviews) | 7.4 (170 reviews) | 

#### Agentic AI - Video Advertising

| Feature | Innovid | Prisma | 
|---|---|---|
| **Autonomous Task Execution** | 6.7 (8 reviews) | 6.2 (104 reviews) | 
| **Multi-step Planning** | 7.3 (8 reviews) | 6.5 (104 reviews) | 
| **Cross-system Integration** | 7.1 (8 reviews) | 6.6 (104 reviews) | 
| **Adaptive Learning** | 7.5 (8 reviews) | 6.5 (105 reviews) | 
| **Proactive Assistance** | 6.3 (8 reviews) | 6.3 (106 reviews) | 
| **Decision Making** | 6.9 (8 reviews) | 6.6 (106 reviews) | 

#### Campaign Management

| Feature | Innovid | Prisma | 
|---|---|---|
| **Campaign Dashboard** | 7.8 (238 reviews) | 7.8 (290 reviews) | 
| **Campaign Optimization** | 7.7 (212 reviews) | 7.3 (273 reviews) | 
| **Reach** | 8.2 (198 reviews) | 7.5 (269 reviews) | 
| **Bulk Editing** | 8.0 (219 reviews) | 6.8 (271 reviews) | 
| **Batch Uploading** | 7.9 (197 reviews) | 7.0 (268 reviews) | 
| **Brand Safety** | 8.3 (171 reviews) | 7.3 (244 reviews) | 
| **Fraud Protection** | 8.3 (146 reviews) | 7.3 (235 reviews) | 
| **Frequency Capping** | 8.3 (131 reviews) | 6.8 (209 reviews) | 
| **Budget Pacing** | 8.1 (190 reviews) | 7.4 (271 reviews) | 
| **Creative Optimization** | 8.1 (185 reviews) | 6.8 (238 reviews) | 
| **Rich Media Capabilties** | 8.0 (149 reviews) | 6.9 (232 reviews) | 
| **In-App Ads** | 7.6 (76 reviews) | 6.8 (210 reviews) | 
| **Mobile Rich Media Capabilities** | 7.9 (80 reviews) | 7.1 (213 reviews) | 

#### Targeting

| Feature | Innovid | Prisma | 
|---|---|---|
| **Targeting** | 8.5 (224 reviews) | 7.4 (251 reviews) | 
| **Retargeting** | 8.2 (191 reviews) | 7.2 (239 reviews) | 
| **Geo-Targeting** | 8.3 (206 reviews) | 7.4 (238 reviews) | 
| **Contextual Targeting** | 8.2 (142 reviews) | 7.2 (209 reviews) | 

#### Platform

| Feature | Innovid | Prisma | 
|---|---|---|
| **API / Integrations** | 8.1 (189 reviews) | 7.3 (239 reviews) | 
| **Custom Reports** | 8.0 (221 reviews) | 7.4 (265 reviews) | 
| **User, Role, and Access Management** | 8.3 (214 reviews) | 7.6 (267 reviews) | 
| **Performance and Reliability** | 7.8 (243 reviews) | 7.5 (271 reviews) | 
| **Enterprise Scalability** | 8.2 (186 reviews) | 7.6 (239 reviews) | 
| **Customization** | 8.0 (206 reviews) | 7.3 (260 reviews) | 
| **Workflow Capability** | 7.9 (212 reviews) | 7.3 (261 reviews) | 
| **Internationalization** | Feature Not Available | 7.4 (227 reviews) | 
| **Notifications** | 7.9 (187 reviews) | 7.2 (241 reviews) | 

### Social Media Advertising

| Product | Score | Reviews |
|---|---|---|
| **Innovid** | 8.1/10 | 278 |
| **Prisma** | 7.3/10 | 341 |

#### Platform Interoperability

| Feature | Innovid | Prisma | 
|---|---|---|
| **Close Ecosystem API** | 8.4 (23 reviews) | 7.0 (112 reviews) | 

#### Agentic AI - Social Media Advertising

| Feature | Innovid | Prisma | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.3 (88 reviews) | 
| **Multi-step Planning** | Not enough data | 6.7 (89 reviews) | 
| **Cross-system Integration** | Not enough data | 6.8 (88 reviews) | 
| **Adaptive Learning** | Not enough data | 6.7 (89 reviews) | 
| **Proactive Assistance** | Not enough data | 6.7 (88 reviews) | 
| **Decision Making** | Not enough data | 6.7 (89 reviews) | 

#### Social Functionality

| Feature | Innovid | Prisma | 
|---|---|---|
| **Social Functionality** | 8.3 (159 reviews) | 8.0 (198 reviews) | 

#### Campaign Management

| Feature | Innovid | Prisma | 
|---|---|---|
| **Campaign Dashboard** | 7.8 (238 reviews) | 7.8 (290 reviews) | 
| **Campaign Optimization** | 7.7 (212 reviews) | 7.3 (273 reviews) | 
| **Reach** | 8.2 (198 reviews) | 7.5 (269 reviews) | 
| **Bulk Editing** | 8.0 (219 reviews) | 6.8 (271 reviews) | 
| **Batch Uploading** | 7.9 (197 reviews) | 7.0 (268 reviews) | 
| **Brand Safety** | 8.3 (171 reviews) | 7.3 (244 reviews) | 
| **Fraud Protection** | 8.3 (146 reviews) | 7.3 (235 reviews) | 
| **Frequency Capping** | 8.3 (131 reviews) | 6.8 (209 reviews) | 
| **Budget Pacing** | 8.1 (190 reviews) | 7.4 (271 reviews) | 
| **Creative Optimization** | 8.1 (185 reviews) | 6.8 (238 reviews) | 
| **Rich Media Capabilties** | 8.0 (149 reviews) | 6.9 (232 reviews) | 
| **In-App Ads** | 7.6 (76 reviews) | 6.8 (210 reviews) | 
| **Mobile Rich Media Capabilities** | 7.9 (80 reviews) | 7.1 (213 reviews) | 

#### Targeting

| Feature | Innovid | Prisma | 
|---|---|---|
| **Targeting** | 8.5 (224 reviews) | 7.4 (251 reviews) | 
| **Retargeting** | 8.2 (191 reviews) | 7.2 (239 reviews) | 
| **Geo-Targeting** | 8.3 (206 reviews) | 7.4 (238 reviews) | 
| **Contextual Targeting** | 8.2 (142 reviews) | 7.2 (209 reviews) | 

#### Platform

| Feature | Innovid | Prisma | 
|---|---|---|
| **API / Integrations** | 8.1 (189 reviews) | 7.3 (239 reviews) | 
| **Custom Reports** | 8.0 (221 reviews) | 7.4 (265 reviews) | 
| **User, Role, and Access Management** | 8.3 (214 reviews) | 7.6 (267 reviews) | 
| **Performance and Reliability** | 7.8 (243 reviews) | 7.5 (271 reviews) | 
| **Enterprise Scalability** | 8.2 (186 reviews) | 7.6 (239 reviews) | 
| **Customization** | 8.0 (206 reviews) | 7.3 (260 reviews) | 
| **Workflow Capability** | 7.9 (212 reviews) | 7.3 (261 reviews) | 
| **Internationalization** | Feature Not Available | 7.4 (227 reviews) | 
| **Notifications** | 7.9 (187 reviews) | 7.2 (241 reviews) | 

### Ad Networks

| Product | Score | Reviews |
|---|---|---|
| **Innovid** | N/A | N/A |
| **Prisma** | N/A | N/A |

#### Campaign Management - Ad Networks

| Feature | Innovid | Prisma | 
|---|---|---|
| **Video Advertising** | Not enough data | Not enough data | 
| **Ad Inventory Quality** | Not enough data | Not enough data | 
| **Advanced Targeting Options** | Not enough data | Not enough data | 
| **Mobile Ad Support** | Not enough data | Not enough data | 
| **Diverse Ad Formats** | Not enough data | Not enough data | 
| **AI-Driven Optimization** | Not enough data | Not enough data | 
| **Real-Time Bidding (RTB)** | Not enough data | Not enough data | 

#### Reporting & Analytics - Ad Networks

| Feature | Innovid | Prisma | 
|---|---|---|
| **Performance Tracking** | Not enough data | Not enough data | 
| **Fraud Detection & Prevention** | Not enough data | Not enough data | 
| **Budget & Revenue Optimization Insights** | Not enough data | Not enough data | 

#### Agentic AI - Ad Networks

| Feature | Innovid | Prisma | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Cross-Channel Advertising

| Product | Score | Reviews |
|---|---|---|
| **Innovid** | N/A | N/A |
| **Prisma** | N/A | N/A |

#### Agentic AI - Cross-Channel Advertising

| Feature | Innovid | Prisma | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Media Sales Software

| Product | Score | Reviews |
|---|---|---|
| **Innovid** | N/A | N/A |
| **Prisma** | N/A | N/A |

#### Sales Workflow Management - Media Sales Software

| Feature | Innovid | Prisma | 
|---|---|---|
| **Contract & Deal Management** | Not enough data | Not enough data | 
| **Workflow Automation & Approvals** | Not enough data | Not enough data | 
| **Order & Booking Management** | Not enough data | Not enough data | 
| **Proposal & Quote Creation** | Not enough data | Not enough data | 
| **Rate Card Management** | Not enough data | Not enough data | 

#### Inventory & Forecasting - Media Sales Software

| Feature | Innovid | Prisma | 
|---|---|---|
| **Multi-Channel Inventory Management** | Not enough data | Not enough data | 
| **Inventory Forecasting** | Not enough data | Not enough data | 
| **Audience & Targeting Integration** | Not enough data | Not enough data | 
| **Yield & Revenue Optimization** | Not enough data | Not enough data | 
| **Inventory & Availability Management** | Not enough data | Not enough data | 

#### Campaign Execution & Trafficking - Media Sales Software

| Feature | Innovid | Prisma | 
|---|---|---|
| **Ad Server Integration** | Not enough data | Not enough data | 
| **Campaign Booking & Scheduling** | Not enough data | Not enough data | 
| **Campaign Performance Tracking** | Not enough data | Not enough data | 
| **DSP & Programmatic Integration** | Not enough data | Not enough data | 
| **Trafficking & Delivery Management** | Not enough data | Not enough data | 

#### Billing & Revenue Management - Media Sales Software

| Feature | Innovid | Prisma | 
|---|---|---|
| **Payments & Collections** | Not enough data | Not enough data | 
| **Revenue Recognition & Tracking** | Not enough data | Not enough data | 
| **Billing & Invoicing** | Not enough data | Not enough data | 
| **Financial Reconciliation** | Not enough data | Not enough data | 

#### Reporting & Integrations - Media Sales Software

| Feature | Innovid | Prisma | 
|---|---|---|
| **CRM Integration** | Not enough data | Not enough data | 
| **Revenue & Sales Reporting** | Not enough data | Not enough data | 
| **Inventory Utilization Reporting** | Not enough data | Not enough data | 
| **Custom Dashboards & Analytics** | Not enough data | Not enough data | 
| **Data Export & API Access** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (4):** [Cross-Channel Advertising Software](https://www.g2.com/categories/cross-channel-advertising), [Video Advertising Software](https://www.g2.com/categories/video-advertising), [Mobile Advertising Software](https://www.g2.com/categories/mobile-advertising), [Social Media Advertising Software](https://www.g2.com/categories/social-media-advertising)

**Unique to Innovid (3):** [Creative Management Platforms](https://www.g2.com/categories/creative-management-platforms), [Ad Networks Software](https://www.g2.com/categories/ad-networks), [Display Advertising Software](https://www.g2.com/categories/display-advertising)

**Unique to Prisma (1):** [Media Sales Software](https://www.g2.com/categories/media-sales-software)


---
## Reviewer Demographics

### By Company Size

| Segment | Innovid | Prisma | 
|---|---|---|
| **Small-Business** | 15.4% | 12.0% | 
| **Mid-Market** | 41.5% | 38.1% | 
| **Enterprise** | 43.1% | 49.9% | 

### By Industry

#### Innovid

- **Marketing and Advertising:** 70.7%
- **Retail:** 3.5%
- **Online Media:** 3.5%
- **Internet:** 1.9%
- **Consumer Goods:** 1.6%
- **Gambling & Casinos:** 1.3%
- **Accounting:** 1.1%
- **Automotive:** 1.1%
- **Broadcast Media:** 1.1%
- **Design:** 1.1%
- **Other:** 13.2%

#### Prisma

- **Marketing and Advertising:** 70.4%
- **Online Media:** 4.7%
- **Broadcast Media:** 3.1%
- **Automotive:** 2.4%
- **Media Production:** 2.4%
- **Consumer Goods:** 1.6%
- **Accounting:** 1.6%
- **Retail:** 1.6%
- **Financial Services:** 1.2%
- **Sports:** 0.9%
- **Other:** 10.1%

---
## Alternatives

### Alternatives to Innovid

- [Celtra](https://www.g2.com/products/celtra/reviews) — 4.4/5 stars (409 reviews)
- [Google Marketing Platform](https://www.g2.com/products/google-marketing-platform/reviews) — 4.1/5 stars (300 reviews)
- [Smartly](https://www.g2.com/products/smartly/reviews) — 4.4/5 stars (468 reviews)
- [AdRoll](https://www.g2.com/products/adroll/reviews) — 4.1/5 stars (776 reviews)
- [AdCreative.ai](https://www.g2.com/products/adcreative-ai/reviews) — 4.3/5 stars (792 reviews)
- [StackAdapt](https://www.g2.com/products/stackadapt/reviews) — 4.7/5 stars (871 reviews)
- [The Trade Desk](https://www.g2.com/products/the-trade-desk/reviews) — 4.4/5 stars (188 reviews)
- [Facebook for Business](https://www.g2.com/products/facebook-for-business/reviews) — 4.2/5 stars (1456 reviews)
- [LocaliQ](https://www.g2.com/products/localiq/reviews) — 4.5/5 stars (1071 reviews)
- [AdRoll ABM (Formerly RollWorks)](https://www.g2.com/products/adroll-abm-formerly-rollworks/reviews) — 4.3/5 stars (649 reviews)

### Alternatives to Prisma

- [Smartly](https://www.g2.com/products/smartly/reviews) — 4.4/5 stars (468 reviews)
- [Skai](https://www.g2.com/products/skai/reviews) — 4.0/5 stars (297 reviews)
- [AdRoll](https://www.g2.com/products/adroll/reviews) — 4.1/5 stars (776 reviews)
- [Google Marketing Platform](https://www.g2.com/products/google-marketing-platform/reviews) — 4.1/5 stars (300 reviews)
- [Celtra](https://www.g2.com/products/celtra/reviews) — 4.4/5 stars (409 reviews)
- [Facebook for Business](https://www.g2.com/products/facebook-for-business/reviews) — 4.2/5 stars (1456 reviews)
- [Basis](https://www.g2.com/products/basis/reviews) — 4.5/5 stars (287 reviews)
- [StackAdapt](https://www.g2.com/products/stackadapt/reviews) — 4.7/5 stars (871 reviews)
- [MediaMath by Infillion](https://www.g2.com/products/mediamath-by-infillion/reviews) — 3.9/5 stars (126 reviews)
- [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14853 reviews)

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## Top Discussions

### Innovid

- Title: [What is the best way to deal with multiple credits we receive from partners. How can we reconcile them together and not one by one?](https://www.g2.com/discussions/what-is-the-best-way-to-deal-with-multiple-credits-we-receive-from-partners-how-can-we-reconcile-them-together-and-not-one-by-one) — 1 comment, 1 upvote
  > **Top comment:** "If you under delivered that month, and the campaign is still ongoing, you can adjust the future months to up the impressions. Systematically, there is a way..."

### Prisma

No discussions available for this product.

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**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/mediaocean-innovid-vs-prisma-mediaocean)