# MediaMath by Infillion vs WideOrbit Comparison | | MediaMath by Infillion | WideOrbit | |---|---|---| | **Star Rating** | 3.9 out of 5 | 4.1 out of 5 | | **Total Reviews** | 126 | 50 | | **Largest Market Segment** | Mid-Market (50.0% of reviews) | Mid-Market (44.0% of reviews) | | **Entry Level Price** | No pricing available | No pricing available | --- ## Top Pros & Cons ### MediaMath by Infillion Pros: - Ad Management (1 reviews) - Advertising Management (1 reviews) Cons: - Complexity (1 reviews) - Complex Setup (1 reviews) ### WideOrbit Pros: - Automation (1 reviews) - Ease of Use (1 reviews) Cons: - Budget Management (1 reviews) - Delayed Implementation (1 reviews) --- ## Ratings Comparison | Rating | MediaMath by Infillion | WideOrbit | |---|---|---| | **Meets Requirements** | 7.7 (110 reviews) | 8.0 (44 reviews) | | **Ease of Use** | 7.5 (108 reviews) | 7.8 (44 reviews) | | **Ease of Setup** | 7.5 (55 reviews) | 7.2 (6 reviews) | | **Ease of Admin** | 7.7 (49 reviews) | 8.3 (6 reviews) | | **Quality of Support** | 8.0 (110 reviews) | 8.2 (41 reviews) | | **Has the product been a good partner in doing business?** | 8.2 (56 reviews) | 8.7 (5 reviews) | | **Product Direction (% positive)** | 8.1 (108 reviews) | 6.6 (41 reviews) | --- ## Pricing ### MediaMath by Infillion #### Entry-Level Pricing No pricing available #### Free Trial No information available ### WideOrbit #### Entry-Level Pricing No pricing available #### Free Trial No information available --- ## Features Comparison By Category ### Display Advertising | Product | Score | Reviews | |---|---|---| | **MediaMath by Infillion** | 7.6/10 | 108 | | **WideOrbit** | 5.6/10 | 35 | #### Channel Functionality | Feature | MediaMath by Infillion | WideOrbit | |---|---|---| | **Display Functionality** | 8.2 (79 reviews) | 7.2 (12 reviews) | #### Platform Interoperability | Feature | MediaMath by Infillion | WideOrbit | |---|---|---| | **Close Ecosystem API** | Not enough data | Not enough data | #### Agentic AI - Display Advertising | Feature | MediaMath by Infillion | WideOrbit | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Multi-step Planning** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | #### Campaign Management | Feature | MediaMath by Infillion | WideOrbit | |---|---|---| | **Campaign Dashboard** | 7.9 (93 reviews) ✓ Verified | 7.6 (14 reviews) ✓ Verified | | **Campaign Optimization** | 7.8 (95 reviews) ✓ Verified | 6.7 (10 reviews) ✓ Verified | | **Reach** | 8.2 (83 reviews) | 7.4 (13 reviews) ✓ Verified | | **Bulk Editing** | 6.7 (83 reviews) ✓ Verified | 6.7 (12 reviews) ✓ Verified | | **Batch Uploading** | 7.1 (77 reviews) ✓ Verified | 5.7 (9 reviews) ✓ Verified | | **Brand Safety** | 7.6 (75 reviews) | 6.9 (7 reviews) ✓ Verified | | **Fraud Protection** | 7.3 (74 reviews) | 7.1 (7 reviews) ✓ Verified | | **Frequency Capping** | 8.0 (83 reviews) | 6.7 (10 reviews) ✓ Verified | | **Budget Pacing** | 8.0 (94 reviews) ✓ Verified | 7.2 (13 reviews) ✓ Verified | | **Creative Optimization** | 7.3 (83 reviews) ✓ Verified | 5.8 (12 reviews) ✓ Verified | | **Rich Media Capabilties** | 7.1 (64 reviews) ✓ Verified | 5.8 (8 reviews) ✓ Verified | | **In-App Ads** | 7.4 (26 reviews) | 6.9 (7 reviews) ✓ Verified | | **Mobile Rich Media Capabilities** | 7.2 (27 reviews) | 7.5 (6 reviews) ✓ Verified | #### Targeting | Feature | MediaMath by Infillion | WideOrbit | |---|---|---| | **Targeting** | 8.3 (95 reviews) ✓ Verified | 6.5 (10 reviews) ✓ Verified | | **Retargeting** | 8.5 (91 reviews) ✓ Verified | 6.0 (8 reviews) ✓ Verified | | **Geo-Targeting** | 8.1 (90 reviews) ✓ Verified | 6.5 (8 reviews) ✓ Verified | | **Contextual Targeting** | 7.9 (76 reviews) | 6.9 (7 reviews) ✓ Verified | #### Platform | Feature | MediaMath by Infillion | WideOrbit | |---|---|---| | **API / Integrations** | 7.3 (68 reviews) ✓ Verified | 5.8 (12 reviews) ✓ Verified | | **Custom Reports** | 7.2 (84 reviews) ✓ Verified | 7.8 (22 reviews) ✓ Verified | | **User, Role, and Access Management** | 8.0 (82 reviews) ✓ Verified | Feature Not Available | | **Performance and Reliability** | 7.6 (91 reviews) ✓ Verified | 7.2 (25 reviews) ✓ Verified | | **Enterprise Scalability** | 7.6 (75 reviews) ✓ Verified | 7.2 (10 reviews) ✓ Verified | | **Customization** | 7.1 (75 reviews) ✓ Verified | 7.7 (23 reviews) ✓ Verified | | **Workflow Capability** | 7.0 (75 reviews) ✓ Verified | 7.7 (24 reviews) ✓ Verified | | **Internationalization** | 7.7 (57 reviews) ✓ Verified | 7.3 (17 reviews) ✓ Verified | | **Notifications** | 6.9 (75 reviews) ✓ Verified | 7.4 (16 reviews) ✓ Verified | ### Data Management Platform (DMP) | Product | Score | Reviews | |---|---|---| | **MediaMath by Infillion** | 7.6/10 | 21 | | **WideOrbit** | N/A | N/A | #### Data Integration | Feature | MediaMath by Infillion | WideOrbit | |---|---|---| | **1st-Party Data Integration** | 8.4 (16 reviews) | Not enough data | | **2nd-Party Data Integration** | 7.7 (11 reviews) | Not enough data | | **3rd-Party Data Integration** | 8.4 (16 reviews) | Not enough data | | **Offline Data Integration** | 7.2 (9 reviews) | Not enough data | | **Mobile Data Integration** | 7.7 (10 reviews) | Not enough data | | **Data Export Tools** | Feature Not Available | Not enough data | #### Agentic AI - Data Management Platform (DMP) | Feature | MediaMath by Infillion | WideOrbit | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Multi-step Planning** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | #### Data Analysis & Optimization | Feature | MediaMath by Infillion | WideOrbit | |---|---|---| | **Audience Segmentation** | 8.2 (19 reviews) | Not enough data | | **Recommendations** | 6.6 (19 reviews) | Not enough data | | **Standard Dashboards** | 7.5 (17 reviews) | Not enough data | | **Custom Reports** | 6.3 (18 reviews) | Not enough data | #### Platform | Feature | MediaMath by Infillion | WideOrbit | |---|---|---| | **Data Permissions** | 6.9 (15 reviews) | Not enough data | | **User, Role, and Access Management** | 8.2 (17 reviews) | Not enough data | | **Performance and Reliability** | Feature Not Available | Not enough data | | **Enterprise Scalability** | 8.0 (14 reviews) | Not enough data | | **Internationalization** | 8.0 (11 reviews) | Not enough data | ### Mobile Advertising | Product | Score | Reviews | |---|---|---| | **MediaMath by Infillion** | 7.5/10 | 108 | | **WideOrbit** | 5.4/10 | 34 | #### Platform Interoperability | Feature | MediaMath by Infillion | WideOrbit | |---|---|---| | **Close Ecosystem API** | Not enough data | Not enough data | #### Mobile Functionality | Feature | MediaMath by Infillion | WideOrbit | |---|---|---| | **Mobile Functionality** | 7.3 (43 reviews) | 6.0 (8 reviews) | #### Agentic AI - Mobile Advertising | Feature | MediaMath by Infillion | WideOrbit | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Multi-step Planning** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | #### Campaign Management | Feature | MediaMath by Infillion | WideOrbit | |---|---|---| | **Campaign Dashboard** | 7.9 (93 reviews) ✓ Verified | 7.6 (14 reviews) ✓ Verified | | **Campaign Optimization** | 7.8 (95 reviews) ✓ Verified | 6.7 (10 reviews) ✓ Verified | | **Reach** | 8.2 (83 reviews) | 7.4 (13 reviews) ✓ Verified | | **Bulk Editing** | 6.7 (83 reviews) ✓ Verified | 6.7 (12 reviews) ✓ Verified | | **Batch Uploading** | 7.1 (77 reviews) ✓ Verified | 5.7 (9 reviews) ✓ Verified | | **Brand Safety** | 7.6 (75 reviews) | 6.9 (7 reviews) ✓ Verified | | **Fraud Protection** | 7.3 (74 reviews) | 7.1 (7 reviews) ✓ Verified | | **Frequency Capping** | 8.0 (83 reviews) | 6.7 (10 reviews) ✓ Verified | | **Budget Pacing** | 8.0 (94 reviews) ✓ Verified | 7.2 (13 reviews) ✓ Verified | | **Creative Optimization** | 7.3 (83 reviews) ✓ Verified | 5.8 (12 reviews) ✓ Verified | | **Rich Media Capabilties** | 7.1 (64 reviews) ✓ Verified | 5.8 (8 reviews) ✓ Verified | | **In-App Ads** | 7.4 (26 reviews) | 6.9 (7 reviews) ✓ Verified | | **Mobile Rich Media Capabilities** | 7.2 (27 reviews) | 7.5 (6 reviews) ✓ Verified | #### Targeting | Feature | MediaMath by Infillion | WideOrbit | |---|---|---| | **Targeting** | 8.3 (95 reviews) ✓ Verified | 6.5 (10 reviews) ✓ Verified | | **Retargeting** | 8.5 (91 reviews) ✓ Verified | 6.0 (8 reviews) ✓ Verified | | **Geo-Targeting** | 8.1 (90 reviews) ✓ Verified | 6.5 (8 reviews) ✓ Verified | | **Contextual Targeting** | 7.9 (76 reviews) | 6.9 (7 reviews) ✓ Verified | #### Mobile | Feature | MediaMath by Infillion | WideOrbit | |---|---|---| | **Mobile Tracking** | 7.1 (40 reviews) | 6.0 (5 reviews) | | **In-App Ads** | 7.4 (26 reviews) | 6.9 (7 reviews) ✓ Verified | | **Mobile Rich Media Capabilities** | 7.2 (27 reviews) | 7.5 (6 reviews) ✓ Verified | #### Platform | Feature | MediaMath by Infillion | WideOrbit | |---|---|---| | **API / Integrations** | 7.3 (68 reviews) ✓ Verified | 5.8 (12 reviews) ✓ Verified | | **Custom Reports** | 7.2 (84 reviews) ✓ Verified | 7.8 (22 reviews) ✓ Verified | | **User, Role, and Access Management** | 8.0 (82 reviews) ✓ Verified | Feature Not Available | | **Performance and Reliability** | 7.6 (91 reviews) ✓ Verified | 7.2 (25 reviews) ✓ Verified | | **Enterprise Scalability** | 7.6 (75 reviews) ✓ Verified | 7.2 (10 reviews) ✓ Verified | | **Customization** | 7.1 (75 reviews) ✓ Verified | 7.7 (23 reviews) ✓ Verified | | **Workflow Capability** | 7.0 (75 reviews) ✓ Verified | 7.7 (24 reviews) ✓ Verified | | **Internationalization** | 7.7 (57 reviews) ✓ Verified | 7.3 (17 reviews) ✓ Verified | | **Notifications** | 6.9 (75 reviews) ✓ Verified | 7.4 (16 reviews) ✓ Verified | ### Video Advertising | Product | Score | Reviews | |---|---|---| | **MediaMath by Infillion** | 7.5/10 | 107 | | **WideOrbit** | 6.6/10 | 34 | #### Platform Interoperability | Feature | MediaMath by Infillion | WideOrbit | |---|---|---| | **Close Ecosystem API** | Not enough data | Not enough data | #### Video Functionality | Feature | MediaMath by Infillion | WideOrbit | |---|---|---| | **Video Functionality** | 7.4 (38 reviews) | 7.0 (10 reviews) | #### Agentic AI - Video Advertising | Feature | MediaMath by Infillion | WideOrbit | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Multi-step Planning** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | #### Campaign Management | Feature | MediaMath by Infillion | WideOrbit | |---|---|---| | **Campaign Dashboard** | 7.9 (93 reviews) ✓ Verified | 7.6 (14 reviews) ✓ Verified | | **Campaign Optimization** | 7.8 (95 reviews) ✓ Verified | 6.7 (10 reviews) ✓ Verified | | **Reach** | 8.2 (83 reviews) | 7.4 (13 reviews) ✓ Verified | | **Bulk Editing** | 6.7 (83 reviews) ✓ Verified | 6.7 (12 reviews) ✓ Verified | | **Batch Uploading** | 7.1 (77 reviews) ✓ Verified | 5.7 (9 reviews) ✓ Verified | | **Brand Safety** | 7.6 (75 reviews) | 6.9 (7 reviews) ✓ Verified | | **Fraud Protection** | 7.3 (74 reviews) | 7.1 (7 reviews) ✓ Verified | | **Frequency Capping** | 8.0 (83 reviews) | 6.7 (10 reviews) ✓ Verified | | **Budget Pacing** | 8.0 (94 reviews) ✓ Verified | 7.2 (13 reviews) ✓ Verified | | **Creative Optimization** | 7.3 (83 reviews) ✓ Verified | 5.8 (12 reviews) ✓ Verified | | **Rich Media Capabilties** | 7.1 (64 reviews) ✓ Verified | 5.8 (8 reviews) ✓ Verified | | **In-App Ads** | 7.4 (26 reviews) | 6.9 (7 reviews) ✓ Verified | | **Mobile Rich Media Capabilities** | 7.2 (27 reviews) | 7.5 (6 reviews) ✓ Verified | #### Targeting | Feature | MediaMath by Infillion | WideOrbit | |---|---|---| | **Targeting** | 8.3 (95 reviews) ✓ Verified | 6.5 (10 reviews) ✓ Verified | | **Retargeting** | 8.5 (91 reviews) ✓ Verified | 6.0 (8 reviews) ✓ Verified | | **Geo-Targeting** | 8.1 (90 reviews) ✓ Verified | 6.5 (8 reviews) ✓ Verified | | **Contextual Targeting** | 7.9 (76 reviews) | 6.9 (7 reviews) ✓ Verified | #### Platform | Feature | MediaMath by Infillion | WideOrbit | |---|---|---| | **API / Integrations** | 7.3 (68 reviews) ✓ Verified | 5.8 (12 reviews) ✓ Verified | | **Custom Reports** | 7.2 (84 reviews) ✓ Verified | 7.8 (22 reviews) ✓ Verified | | **User, Role, and Access Management** | 8.0 (82 reviews) ✓ Verified | Feature Not Available | | **Performance and Reliability** | 7.6 (91 reviews) ✓ Verified | 7.2 (25 reviews) ✓ Verified | | **Enterprise Scalability** | 7.6 (75 reviews) ✓ Verified | 7.2 (10 reviews) ✓ Verified | | **Customization** | 7.1 (75 reviews) ✓ Verified | 7.7 (23 reviews) ✓ Verified | | **Workflow Capability** | 7.0 (75 reviews) ✓ Verified | 7.7 (24 reviews) ✓ Verified | | **Internationalization** | 7.7 (57 reviews) ✓ Verified | 7.3 (17 reviews) ✓ Verified | | **Notifications** | 6.9 (75 reviews) ✓ Verified | 7.4 (16 reviews) ✓ Verified | ### Social Media Advertising | Product | Score | Reviews | |---|---|---| | **MediaMath by Infillion** | 7.5/10 | 107 | | **WideOrbit** | N/A | N/A | #### Platform Interoperability | Feature | MediaMath by Infillion | WideOrbit | |---|---|---| | **Close Ecosystem API** | Not enough data | Not enough data | #### Agentic AI - Social Media Advertising | Feature | MediaMath by Infillion | WideOrbit | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Multi-step Planning** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | #### Social Functionality | Feature | MediaMath by Infillion | WideOrbit | |---|---|---| | **Social Functionality** | Feature Not Available | Not enough data | #### Campaign Management | Feature | MediaMath by Infillion | WideOrbit | |---|---|---| | **Campaign Dashboard** | 7.9 (93 reviews) ✓ Verified | 7.6 (14 reviews) ✓ Verified | | **Campaign Optimization** | 7.8 (95 reviews) ✓ Verified | 6.7 (10 reviews) ✓ Verified | | **Reach** | 8.2 (83 reviews) | 7.4 (13 reviews) ✓ Verified | | **Bulk Editing** | 6.7 (83 reviews) ✓ Verified | 6.7 (12 reviews) ✓ Verified | | **Batch Uploading** | 7.1 (77 reviews) ✓ Verified | 5.7 (9 reviews) ✓ Verified | | **Brand Safety** | 7.6 (75 reviews) | 6.9 (7 reviews) ✓ Verified | | **Fraud Protection** | 7.3 (74 reviews) | 7.1 (7 reviews) ✓ Verified | | **Frequency Capping** | 8.0 (83 reviews) | 6.7 (10 reviews) ✓ Verified | | **Budget Pacing** | 8.0 (94 reviews) ✓ Verified | 7.2 (13 reviews) ✓ Verified | | **Creative Optimization** | 7.3 (83 reviews) ✓ Verified | 5.8 (12 reviews) ✓ Verified | | **Rich Media Capabilties** | 7.1 (64 reviews) ✓ Verified | 5.8 (8 reviews) ✓ Verified | | **In-App Ads** | 7.4 (26 reviews) | 6.9 (7 reviews) ✓ Verified | | **Mobile Rich Media Capabilities** | 7.2 (27 reviews) | 7.5 (6 reviews) ✓ Verified | #### Targeting | Feature | MediaMath by Infillion | WideOrbit | |---|---|---| | **Targeting** | 8.3 (95 reviews) ✓ Verified | 6.5 (10 reviews) ✓ Verified | | **Retargeting** | 8.5 (91 reviews) ✓ Verified | 6.0 (8 reviews) ✓ Verified | | **Geo-Targeting** | 8.1 (90 reviews) ✓ Verified | 6.5 (8 reviews) ✓ Verified | | **Contextual Targeting** | 7.9 (76 reviews) | 6.9 (7 reviews) ✓ Verified | #### Platform | Feature | MediaMath by Infillion | WideOrbit | |---|---|---| | **API / Integrations** | 7.3 (68 reviews) ✓ Verified | 5.8 (12 reviews) ✓ Verified | | **Custom Reports** | 7.2 (84 reviews) ✓ Verified | 7.8 (22 reviews) ✓ Verified | | **User, Role, and Access Management** | 8.0 (82 reviews) ✓ Verified | Feature Not Available | | **Performance and Reliability** | 7.6 (91 reviews) ✓ Verified | 7.2 (25 reviews) ✓ Verified | | **Enterprise Scalability** | 7.6 (75 reviews) ✓ Verified | 7.2 (10 reviews) ✓ Verified | | **Customization** | 7.1 (75 reviews) ✓ Verified | 7.7 (23 reviews) ✓ Verified | | **Workflow Capability** | 7.0 (75 reviews) ✓ Verified | 7.7 (24 reviews) ✓ Verified | | **Internationalization** | 7.7 (57 reviews) ✓ Verified | 7.3 (17 reviews) ✓ Verified | | **Notifications** | 6.9 (75 reviews) ✓ Verified | 7.4 (16 reviews) ✓ Verified | ### Demand Side Platform (DSP) | Product | Score | Reviews | |---|---|---| | **MediaMath by Infillion** | 7.5/10 | 107 | | **WideOrbit** | N/A | N/A | #### Demand Side Platforms | Feature | MediaMath by Infillion | WideOrbit | |---|---|---| | **Cross Channel Capabilities ** | Not enough data | Not enough data | #### Agentic AI - Demand Side Platform (DSP) | Feature | MediaMath by Infillion | WideOrbit | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Multi-step Planning** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | #### Campaign Management | Feature | MediaMath by Infillion | WideOrbit | |---|---|---| | **Campaign Dashboard** | 7.9 (93 reviews) ✓ Verified | 7.6 (14 reviews) ✓ Verified | | **Campaign Optimization** | 7.8 (95 reviews) ✓ Verified | 6.7 (10 reviews) ✓ Verified | | **Reach** | 8.2 (83 reviews) | 7.4 (13 reviews) ✓ Verified | | **Bulk Editing** | 6.7 (83 reviews) ✓ Verified | 6.7 (12 reviews) ✓ Verified | | **Batch Uploading** | 7.1 (77 reviews) ✓ Verified | 5.7 (9 reviews) ✓ Verified | | **Brand Safety** | 7.6 (75 reviews) | 6.9 (7 reviews) ✓ Verified | | **Fraud Protection** | 7.3 (74 reviews) | 7.1 (7 reviews) ✓ Verified | | **Frequency Capping** | 8.0 (83 reviews) | 6.7 (10 reviews) ✓ Verified | | **Budget Pacing** | 8.0 (94 reviews) ✓ Verified | 7.2 (13 reviews) ✓ Verified | | **Creative Optimization** | 7.3 (83 reviews) ✓ Verified | 5.8 (12 reviews) ✓ Verified | | **Rich Media Capabilties** | 7.1 (64 reviews) ✓ Verified | 5.8 (8 reviews) ✓ Verified | | **In-App Ads** | 7.4 (26 reviews) | 6.9 (7 reviews) ✓ Verified | | **Mobile Rich Media Capabilities** | 7.2 (27 reviews) | 7.5 (6 reviews) ✓ Verified | #### Targeting | Feature | MediaMath by Infillion | WideOrbit | |---|---|---| | **Targeting** | 8.3 (95 reviews) ✓ Verified | 6.5 (10 reviews) ✓ Verified | | **Retargeting** | 8.5 (91 reviews) ✓ Verified | 6.0 (8 reviews) ✓ Verified | | **Geo-Targeting** | 8.1 (90 reviews) ✓ Verified | 6.5 (8 reviews) ✓ Verified | | **Contextual Targeting** | 7.9 (76 reviews) | 6.9 (7 reviews) ✓ Verified | #### Demand Side Platforms | Feature | MediaMath by Infillion | WideOrbit | |---|---|---| | **Machine Learning Optimization** | 8.2 (57 reviews) ✓ Verified | Not enough data | | **Estimate and Projections** | 6.9 (58 reviews) ✓ Verified | Not enough data | | **Cross-Device Capabilities** | 6.9 (43 reviews) ✓ Verified | Not enough data | #### Platform | Feature | MediaMath by Infillion | WideOrbit | |---|---|---| | **API / Integrations** | 7.3 (68 reviews) ✓ Verified | 5.8 (12 reviews) ✓ Verified | | **Custom Reports** | 7.2 (84 reviews) ✓ Verified | 7.8 (22 reviews) ✓ Verified | | **User, Role, and Access Management** | 8.0 (82 reviews) ✓ Verified | Feature Not Available | | **Performance and Reliability** | 7.6 (91 reviews) ✓ Verified | 7.2 (25 reviews) ✓ Verified | | **Enterprise Scalability** | 7.6 (75 reviews) ✓ Verified | 7.2 (10 reviews) ✓ Verified | | **Customization** | 7.1 (75 reviews) ✓ Verified | 7.7 (23 reviews) ✓ Verified | | **Workflow Capability** | 7.0 (75 reviews) ✓ Verified | 7.7 (24 reviews) ✓ Verified | | **Internationalization** | 7.7 (57 reviews) ✓ Verified | 7.3 (17 reviews) ✓ Verified | | **Notifications** | 6.9 (75 reviews) ✓ Verified | 7.4 (16 reviews) ✓ Verified | ### Supply Side Platform (SSP) | Product | Score | Reviews | |---|---|---| | **MediaMath by Infillion** | N/A | N/A | | **WideOrbit** | N/A | N/A | #### Agentic AI - Supply Side Platform (SSP) | Feature | MediaMath by Infillion | WideOrbit | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Multi-step Planning** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | #### SSP Functionality | Feature | MediaMath by Infillion | WideOrbit | |---|---|---| | **SSP Functionality ** | Not enough data | Not enough data | #### SSP | Feature | MediaMath by Infillion | WideOrbit | |---|---|---| | **Ad Unit Availability** | Not enough data | Not enough data | | **Impression Targeting** | Not enough data | Not enough data | | **Floor Price** | Not enough data | Not enough data | | **Advertiser Restrictions** | Not enough data | Not enough data | | **Bid Reporting** | Not enough data | Not enough data | ### Cross-Channel Advertising | Product | Score | Reviews | |---|---|---| | **MediaMath by Infillion** | N/A | N/A | | **WideOrbit** | N/A | N/A | #### Agentic AI - Cross-Channel Advertising | Feature | MediaMath by Infillion | WideOrbit | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Multi-step Planning** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | ### Media Sales Software | Product | Score | Reviews | |---|---|---| | **MediaMath by Infillion** | N/A | N/A | | **WideOrbit** | N/A | N/A | #### Sales Workflow Management - Media Sales Software | Feature | MediaMath by Infillion | WideOrbit | |---|---|---| | **Contract & Deal Management** | Not enough data | Not enough data | | **Workflow Automation & Approvals** | Not enough data | Not enough data | | **Order & Booking Management** | Not enough data | Not enough data | | **Proposal & Quote Creation** | Not enough data | Not enough data | | **Rate Card Management** | Not enough data | Not enough data | #### Inventory & Forecasting - Media Sales Software | Feature | MediaMath by Infillion | WideOrbit | |---|---|---| | **Multi-Channel Inventory Management** | Not enough data | Not enough data | | **Inventory Forecasting** | Not enough data | Not enough data | | **Audience & Targeting Integration** | Not enough data | Not enough data | | **Yield & Revenue Optimization** | Not enough data | Not enough data | | **Inventory & Availability Management** | Not enough data | Not enough data | #### Campaign Execution & Trafficking - Media Sales Software | Feature | MediaMath by Infillion | WideOrbit | |---|---|---| | **Ad Server Integration** | Not enough data | Not enough data | | **Campaign Booking & Scheduling** | Not enough data | Not enough data | | **Campaign Performance Tracking** | Not enough data | Not enough data | | **DSP & Programmatic Integration** | Not enough data | Not enough data | | **Trafficking & Delivery Management** | Not enough data | Not enough data | #### Billing & Revenue Management - Media Sales Software | Feature | MediaMath by Infillion | WideOrbit | |---|---|---| | **Payments & Collections** | Not enough data | Not enough data | | **Revenue Recognition & Tracking** | Not enough data | Not enough data | | **Billing & Invoicing** | Not enough data | Not enough data | | **Financial Reconciliation** | Not enough data | Not enough data | #### Reporting & Integrations - Media Sales Software | Feature | MediaMath by Infillion | WideOrbit | |---|---|---| | **CRM Integration** | Not enough data | Not enough data | | **Revenue & Sales Reporting** | Not enough data | Not enough data | | **Inventory Utilization Reporting** | Not enough data | Not enough data | | **Custom Dashboards & Analytics** | Not enough data | Not enough data | | **Data Export & API Access** | Not enough data | Not enough data | --- ## Categories **Shared Categories (5):** [Cross-Channel Advertising Software](https://www.g2.com/categories/cross-channel-advertising), [Demand Side Platform (DSP)](https://www.g2.com/categories/demand-side-platform-dsp), [Display Advertising Software](https://www.g2.com/categories/display-advertising), [Mobile Advertising Software](https://www.g2.com/categories/mobile-advertising), [Video Advertising Software](https://www.g2.com/categories/video-advertising) **Unique to MediaMath by Infillion (2):** [Data Management Platforms (DMP)](https://www.g2.com/categories/data-management-platform-dmp), [Social Media Advertising Software](https://www.g2.com/categories/social-media-advertising) **Unique to WideOrbit (2):** [Supply Side Platforms (SSP)](https://www.g2.com/categories/supply-side-platform-ssp), [Media Sales Software](https://www.g2.com/categories/media-sales-software) --- ## Reviewer Demographics ### By Company Size | Segment | MediaMath by Infillion | WideOrbit | |---|---|---| | **Small-Business** | 26.7% | 22.0% | | **Mid-Market** | 50.0% | 44.0% | | **Enterprise** | 23.3% | 34.0% | ### By Industry #### MediaMath by Infillion - **Marketing and Advertising:** 64.1% - **Internet:** 16.2% - **Gambling & Casinos:** 1.7% - **Information Technology and Services:** 1.7% - **Insurance:** 1.7% - **Online Media:** 1.7% - **Publishing:** 1.7% - **Retail:** 1.7% - **Pharmaceuticals:** 0.9% - **Public Relations and Communications:** 0.9% - **Other:** 7.7% #### WideOrbit - **Broadcast Media:** 50.0% - **Marketing and Advertising:** 16.0% - **Entertainment:** 8.0% - **Telecommunications:** 6.0% - **Sports:** 4.0% - **Media Production:** 4.0% - **Public Relations and Communications:** 2.0% - **Music:** 2.0% - **Management Consulting:** 2.0% - **Events Services:** 2.0% - **Other:** 4.0% --- ## Alternatives ### Alternatives to MediaMath by Infillion - [Facebook for Business](https://www.g2.com/products/facebook-for-business/reviews) — 4.2/5 stars (1456 reviews) - [AdRoll](https://www.g2.com/products/adroll/reviews) — 4.1/5 stars (786 reviews) - [Criteo Commerce Growth](https://www.g2.com/products/criteo-commerce-growth/reviews) — 3.8/5 stars (242 reviews) - [Google Marketing Platform](https://www.g2.com/products/google-marketing-platform/reviews) — 4.1/5 stars (300 reviews) - [Basis](https://www.g2.com/products/basis/reviews) — 4.5/5 stars (287 reviews) - [Roku OneView (formerly Dataxu)](https://www.g2.com/products/roku-oneview-formerly-dataxu/reviews) — 3.8/5 stars (86 reviews) - [TubeMogul](https://www.g2.com/products/tubemogul/reviews) — 3.5/5 stars (32 reviews) - [The Trade Desk](https://www.g2.com/products/the-trade-desk/reviews) — 4.4/5 stars (185 reviews) - [StackAdapt](https://www.g2.com/products/stackadapt/reviews) — 4.7/5 stars (877 reviews) - [Yahoo AdTech DSP](https://www.g2.com/products/yahoo-adtech-dsp/reviews) — 3.6/5 stars (181 reviews) ### Alternatives to WideOrbit - [AdRoll](https://www.g2.com/products/adroll/reviews) — 4.1/5 stars (786 reviews) - [Celtra](https://www.g2.com/products/celtra/reviews) — 4.4/5 stars (409 reviews) - [StackAdapt](https://www.g2.com/products/stackadapt/reviews) — 4.7/5 stars (877 reviews) - [Prisma](https://www.g2.com/products/prisma-mediaocean/reviews) — 4.0/5 stars (437 reviews) - [Smartly](https://www.g2.com/products/smartly/reviews) — 4.4/5 stars (475 reviews) - [Facebook for Business](https://www.g2.com/products/facebook-for-business/reviews) — 4.2/5 stars (1456 reviews) - [AdRoll ABM (Formerly RollWorks)](https://www.g2.com/products/adroll-abm-formerly-rollworks/reviews) — 4.3/5 stars (654 reviews) - [Innovid](https://www.g2.com/products/mediaocean-innovid/reviews) — 4.1/5 stars (375 reviews) - [LocaliQ](https://www.g2.com/products/localiq/reviews) — 4.5/5 stars (1070 reviews) - [Vendasta AI Platform](https://www.g2.com/products/vendasta-ai-platform/reviews) — 4.5/5 stars (539 reviews) --- ## Top Discussions ### MediaMath by Infillion No discussions available for this product. ### WideOrbit No discussions available for this product. --- **Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/mediamath-by-infillion-vs-wideorbit)