# MediaMath by Infillion vs Viant Technology Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Viant Technology excels in user experience, with many users praising its intuitive interface and easy navigation. One user highlighted how the platform makes it simple to upload creative and track performance, which can significantly enhance campaign management.
- **Users say** that MediaMath by Infillion offers impressive flexibility, particularly for omni-channel campaigns. Reviewers appreciate the platform's ability to provide detailed reports on media spend and cost structure, which helps in maintaining transparency and control over advertising budgets.
- **According to verified reviews** , Viant Technology stands out for its strong support and onboarding process. Users have noted that the initial setup is straightforward, which is a significant advantage for teams looking to get started quickly without extensive training.
- **Reviewers mention** that while MediaMath by Infillion provides robust cross-channel capabilities, it sometimes struggles with user configuration challenges. This can lead to a steeper learning curve for new users compared to Viant Technology, which is often described as more user-friendly.
- **G2 reviewers highlight** that Viant Technology's reporting features, particularly the ability to analyze performance by publisher, are highly valued. This functionality allows advertisers to identify the most efficient channels, which is crucial for optimizing ROI.
- **Users express mixed feelings** about MediaMath by Infillion's machine learning optimization capabilities, noting that while it offers powerful tools, the execution can be less intuitive than Viant Technology's offerings, which are praised for their effectiveness in improving campaign performance.



| | MediaMath by Infillion | Viant Technology | 
|---|---|---|
| **Star Rating** | 3.9 out of 5 | 4.2 out of 5 | 
| **Total Reviews** | 126 | 311 | 
| **Largest Market Segment** | Mid-Market (50.0% of reviews) | Mid-Market (40.6% of reviews) | 
| **Entry Level Price** | No pricing available | No pricing available | 

---
## Top Pros & Cons

### MediaMath by Infillion

Pros:
- Ad Management (1 reviews)
- Advertising Management (1 reviews)

Cons:
- Complexity (1 reviews)
- Complex Setup (1 reviews)

### Viant Technology

Pros:
- Customer Support (17 reviews)
- Ease of Use (17 reviews)

Cons:
- Limited Reporting (5 reviews)
- Reporting Limitations (5 reviews)

---
## Ratings Comparison
| Rating | MediaMath by Infillion | Viant Technology | 
|---|---|---|
  | **Meets Requirements** | 7.7 (110 reviews) | 8.2 (256 reviews) | 
  | **Ease of Use** | 7.5 (108 reviews) | 8.0 (262 reviews) | 
  | **Ease of Setup** | 7.5 (55 reviews) | 8.0 (154 reviews) | 
  | **Ease of Admin** | 7.7 (49 reviews) | 8.1 (129 reviews) | 
  | **Quality of Support** | 8.0 (110 reviews) | 9.0 (249 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.2 (56 reviews) | 9.0 (137 reviews) | 
  | **Product Direction (% positive)** | 8.1 (108 reviews) | 8.4 (249 reviews) | 

---
## Pricing

### MediaMath by Infillion

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

### Viant Technology

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

---
## Features Comparison By Category

### Display Advertising

| Product | Score | Reviews |
|---|---|---|
| **MediaMath by Infillion** | 7.6/10 | 108 |
| **Viant Technology** | 7.9/10 | 212 |

#### Channel Functionality

| Feature | MediaMath by Infillion | Viant Technology | 
|---|---|---|
| **Display Functionality** | 8.2 (79 reviews) | 8.3 (161 reviews) | 

#### Platform Interoperability

| Feature | MediaMath by Infillion | Viant Technology | 
|---|---|---|
| **Close Ecosystem API** | Not enough data | 7.5 (86 reviews) | 

#### Agentic AI - Display Advertising

| Feature | MediaMath by Infillion | Viant Technology | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Campaign Management

| Feature | MediaMath by Infillion | Viant Technology | 
|---|---|---|
| **Campaign Dashboard** | 7.9 (93 reviews) ✓ Verified | 8.1 (150 reviews) | 
| **Campaign Optimization** | 7.8 (95 reviews) ✓ Verified | 7.9 (152 reviews) | 
| **Reach** | 8.2 (83 reviews) | 8.1 (146 reviews) | 
| **Bulk Editing** | 6.7 (83 reviews) ✓ Verified | 7.5 (139 reviews) | 
| **Batch Uploading** | 7.1 (77 reviews) ✓ Verified | 7.6 (131 reviews) | 
| **Brand Safety** | 7.6 (75 reviews) | 8.2 (143 reviews) | 
| **Fraud Protection** | 7.3 (74 reviews) | 8.1 (137 reviews) | 
| **Frequency Capping** | 8.0 (83 reviews) | 8.3 (144 reviews) | 
| **Budget Pacing** | 8.0 (94 reviews) ✓ Verified | 8.1 (147 reviews) | 
| **Creative Optimization** | 7.3 (83 reviews) ✓ Verified | 7.7 (130 reviews) | 
| **Rich Media Capabilties** | 7.1 (64 reviews) ✓ Verified | 7.5 (117 reviews) | 
| **In-App Ads** | 7.4 (26 reviews) | 7.6 (138 reviews) | 
| **Mobile Rich Media Capabilities** | 7.2 (27 reviews) | 7.5 (130 reviews) | 

#### Targeting

| Feature | MediaMath by Infillion | Viant Technology | 
|---|---|---|
| **Targeting** | 8.3 (95 reviews) ✓ Verified | 8.5 (151 reviews) | 
| **Retargeting** | 8.5 (91 reviews) ✓ Verified | 8.2 (136 reviews) | 
| **Geo-Targeting** | 8.1 (90 reviews) ✓ Verified | 8.4 (145 reviews) | 
| **Contextual Targeting** | 7.9 (76 reviews) | 8.1 (135 reviews) | 

#### Platform

| Feature | MediaMath by Infillion | Viant Technology | 
|---|---|---|
| **API / Integrations** | 7.3 (68 reviews) ✓ Verified | 7.4 (119 reviews) | 
| **Custom Reports** | 7.2 (84 reviews) ✓ Verified | 7.8 (142 reviews) | 
| **User, Role, and Access Management** | 8.0 (82 reviews) ✓ Verified | 8.2 (142 reviews) | 
| **Performance and Reliability** | 7.6 (91 reviews) ✓ Verified | 7.9 (147 reviews) | 
| **Enterprise Scalability** | 7.6 (75 reviews) ✓ Verified | 8.0 (123 reviews) | 
| **Customization** | 7.1 (75 reviews) ✓ Verified | 7.6 (129 reviews) | 
| **Workflow Capability** | 7.0 (75 reviews) ✓ Verified | 7.8 (128 reviews) | 
| **Internationalization** | 7.7 (57 reviews) ✓ Verified | 7.5 (103 reviews) | 
| **Notifications** | 6.9 (75 reviews) ✓ Verified | 7.3 (121 reviews) | 

### Data Management Platform (DMP)

| Product | Score | Reviews |
|---|---|---|
| **MediaMath by Infillion** | 7.6/10 | 21 |
| **Viant Technology** | N/A | N/A |

#### Data Integration

| Feature | MediaMath by Infillion | Viant Technology | 
|---|---|---|
| **1st-Party Data Integration** | 8.4 (16 reviews) | Not enough data | 
| **2nd-Party Data Integration** | 7.7 (11 reviews) | Not enough data | 
| **3rd-Party Data Integration** | 8.4 (16 reviews) | Not enough data | 
| **Offline Data Integration** | 7.2 (9 reviews) | Not enough data | 
| **Mobile Data Integration** | 7.7 (10 reviews) | Not enough data | 
| **Data Export Tools** | Feature Not Available | Not enough data | 

#### Agentic AI - Data Management Platform (DMP)

| Feature | MediaMath by Infillion | Viant Technology | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Data Analysis & Optimization

| Feature | MediaMath by Infillion | Viant Technology | 
|---|---|---|
| **Audience Segmentation** | 8.2 (19 reviews) | Not enough data | 
| **Recommendations** | 6.6 (19 reviews) | Not enough data | 
| **Standard Dashboards** | 7.5 (17 reviews) | Not enough data | 
| **Custom Reports** | 6.3 (18 reviews) | Not enough data | 

#### Platform

| Feature | MediaMath by Infillion | Viant Technology | 
|---|---|---|
| **Data Permissions** | 6.9 (15 reviews) | Not enough data | 
| **User, Role, and Access Management** | 8.2 (17 reviews) | Not enough data | 
| **Performance and Reliability** | Feature Not Available | Not enough data | 
| **Enterprise Scalability** | 8.0 (14 reviews) | Not enough data | 
| **Internationalization** | 8.0 (11 reviews) | Not enough data | 

### Mobile Advertising

| Product | Score | Reviews |
|---|---|---|
| **MediaMath by Infillion** | 7.5/10 | 108 |
| **Viant Technology** | 7.9/10 | 200 |

#### Platform Interoperability

| Feature | MediaMath by Infillion | Viant Technology | 
|---|---|---|
| **Close Ecosystem API** | Not enough data | 7.3 (53 reviews) | 

#### Mobile Functionality

| Feature | MediaMath by Infillion | Viant Technology | 
|---|---|---|
| **Mobile Functionality** | 7.3 (43 reviews) | 8.3 (101 reviews) | 

#### Agentic AI - Mobile Advertising

| Feature | MediaMath by Infillion | Viant Technology | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Campaign Management

| Feature | MediaMath by Infillion | Viant Technology | 
|---|---|---|
| **Campaign Dashboard** | 7.9 (93 reviews) ✓ Verified | 8.1 (150 reviews) | 
| **Campaign Optimization** | 7.8 (95 reviews) ✓ Verified | 7.9 (152 reviews) | 
| **Reach** | 8.2 (83 reviews) | 8.1 (146 reviews) | 
| **Bulk Editing** | 6.7 (83 reviews) ✓ Verified | 7.5 (139 reviews) | 
| **Batch Uploading** | 7.1 (77 reviews) ✓ Verified | 7.6 (131 reviews) | 
| **Brand Safety** | 7.6 (75 reviews) | 8.2 (143 reviews) | 
| **Fraud Protection** | 7.3 (74 reviews) | 8.1 (137 reviews) | 
| **Frequency Capping** | 8.0 (83 reviews) | 8.3 (144 reviews) | 
| **Budget Pacing** | 8.0 (94 reviews) ✓ Verified | 8.1 (147 reviews) | 
| **Creative Optimization** | 7.3 (83 reviews) ✓ Verified | 7.7 (130 reviews) | 
| **Rich Media Capabilties** | 7.1 (64 reviews) ✓ Verified | 7.5 (117 reviews) | 
| **In-App Ads** | 7.4 (26 reviews) | 7.6 (138 reviews) | 
| **Mobile Rich Media Capabilities** | 7.2 (27 reviews) | 7.5 (130 reviews) | 

#### Targeting

| Feature | MediaMath by Infillion | Viant Technology | 
|---|---|---|
| **Targeting** | 8.3 (95 reviews) ✓ Verified | 8.5 (151 reviews) | 
| **Retargeting** | 8.5 (91 reviews) ✓ Verified | 8.2 (136 reviews) | 
| **Geo-Targeting** | 8.1 (90 reviews) ✓ Verified | 8.4 (145 reviews) | 
| **Contextual Targeting** | 7.9 (76 reviews) | 8.1 (135 reviews) | 

#### Mobile

| Feature | MediaMath by Infillion | Viant Technology | 
|---|---|---|
| **Mobile Tracking** | 7.1 (40 reviews) | 7.9 (89 reviews) | 
| **In-App Ads** | 7.4 (26 reviews) | 7.6 (138 reviews) | 
| **Mobile Rich Media Capabilities** | 7.2 (27 reviews) | 7.5 (130 reviews) | 

#### Platform

| Feature | MediaMath by Infillion | Viant Technology | 
|---|---|---|
| **API / Integrations** | 7.3 (68 reviews) ✓ Verified | 7.4 (119 reviews) | 
| **Custom Reports** | 7.2 (84 reviews) ✓ Verified | 7.8 (142 reviews) | 
| **User, Role, and Access Management** | 8.0 (82 reviews) ✓ Verified | 8.2 (142 reviews) | 
| **Performance and Reliability** | 7.6 (91 reviews) ✓ Verified | 7.9 (147 reviews) | 
| **Enterprise Scalability** | 7.6 (75 reviews) ✓ Verified | 8.0 (123 reviews) | 
| **Customization** | 7.1 (75 reviews) ✓ Verified | 7.6 (129 reviews) | 
| **Workflow Capability** | 7.0 (75 reviews) ✓ Verified | 7.8 (128 reviews) | 
| **Internationalization** | 7.7 (57 reviews) ✓ Verified | 7.5 (103 reviews) | 
| **Notifications** | 6.9 (75 reviews) ✓ Verified | 7.3 (121 reviews) | 

### Video Advertising

| Product | Score | Reviews |
|---|---|---|
| **MediaMath by Infillion** | 7.5/10 | 107 |
| **Viant Technology** | 8.0/10 | 207 |

#### Platform Interoperability

| Feature | MediaMath by Infillion | Viant Technology | 
|---|---|---|
| **Close Ecosystem API** | Not enough data | 7.5 (72 reviews) | 

#### Video Functionality

| Feature | MediaMath by Infillion | Viant Technology | 
|---|---|---|
| **Video Functionality** | 7.4 (38 reviews) | 8.4 (131 reviews) | 

#### Agentic AI - Video Advertising

| Feature | MediaMath by Infillion | Viant Technology | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Campaign Management

| Feature | MediaMath by Infillion | Viant Technology | 
|---|---|---|
| **Campaign Dashboard** | 7.9 (93 reviews) ✓ Verified | 8.1 (150 reviews) | 
| **Campaign Optimization** | 7.8 (95 reviews) ✓ Verified | 7.9 (152 reviews) | 
| **Reach** | 8.2 (83 reviews) | 8.1 (146 reviews) | 
| **Bulk Editing** | 6.7 (83 reviews) ✓ Verified | 7.5 (139 reviews) | 
| **Batch Uploading** | 7.1 (77 reviews) ✓ Verified | 7.6 (131 reviews) | 
| **Brand Safety** | 7.6 (75 reviews) | 8.2 (143 reviews) | 
| **Fraud Protection** | 7.3 (74 reviews) | 8.1 (137 reviews) | 
| **Frequency Capping** | 8.0 (83 reviews) | 8.3 (144 reviews) | 
| **Budget Pacing** | 8.0 (94 reviews) ✓ Verified | 8.1 (147 reviews) | 
| **Creative Optimization** | 7.3 (83 reviews) ✓ Verified | 7.7 (130 reviews) | 
| **Rich Media Capabilties** | 7.1 (64 reviews) ✓ Verified | 7.5 (117 reviews) | 
| **In-App Ads** | 7.4 (26 reviews) | 7.6 (138 reviews) | 
| **Mobile Rich Media Capabilities** | 7.2 (27 reviews) | 7.5 (130 reviews) | 

#### Targeting

| Feature | MediaMath by Infillion | Viant Technology | 
|---|---|---|
| **Targeting** | 8.3 (95 reviews) ✓ Verified | 8.5 (151 reviews) | 
| **Retargeting** | 8.5 (91 reviews) ✓ Verified | 8.2 (136 reviews) | 
| **Geo-Targeting** | 8.1 (90 reviews) ✓ Verified | 8.4 (145 reviews) | 
| **Contextual Targeting** | 7.9 (76 reviews) | 8.1 (135 reviews) | 

#### Platform

| Feature | MediaMath by Infillion | Viant Technology | 
|---|---|---|
| **API / Integrations** | 7.3 (68 reviews) ✓ Verified | 7.4 (119 reviews) | 
| **Custom Reports** | 7.2 (84 reviews) ✓ Verified | 7.8 (142 reviews) | 
| **User, Role, and Access Management** | 8.0 (82 reviews) ✓ Verified | 8.2 (142 reviews) | 
| **Performance and Reliability** | 7.6 (91 reviews) ✓ Verified | 7.9 (147 reviews) | 
| **Enterprise Scalability** | 7.6 (75 reviews) ✓ Verified | 8.0 (123 reviews) | 
| **Customization** | 7.1 (75 reviews) ✓ Verified | 7.6 (129 reviews) | 
| **Workflow Capability** | 7.0 (75 reviews) ✓ Verified | 7.8 (128 reviews) | 
| **Internationalization** | 7.7 (57 reviews) ✓ Verified | 7.5 (103 reviews) | 
| **Notifications** | 6.9 (75 reviews) ✓ Verified | 7.3 (121 reviews) | 

### Social Media Advertising

| Product | Score | Reviews |
|---|---|---|
| **MediaMath by Infillion** | 7.5/10 | 107 |
| **Viant Technology** | N/A | N/A |

#### Platform Interoperability

| Feature | MediaMath by Infillion | Viant Technology | 
|---|---|---|
| **Close Ecosystem API** | Not enough data | Not enough data | 

#### Agentic AI - Social Media Advertising

| Feature | MediaMath by Infillion | Viant Technology | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Social Functionality

| Feature | MediaMath by Infillion | Viant Technology | 
|---|---|---|
| **Social Functionality** | Feature Not Available | Not enough data | 

#### Campaign Management

| Feature | MediaMath by Infillion | Viant Technology | 
|---|---|---|
| **Campaign Dashboard** | 7.9 (93 reviews) ✓ Verified | 8.1 (150 reviews) | 
| **Campaign Optimization** | 7.8 (95 reviews) ✓ Verified | 7.9 (152 reviews) | 
| **Reach** | 8.2 (83 reviews) | 8.1 (146 reviews) | 
| **Bulk Editing** | 6.7 (83 reviews) ✓ Verified | 7.5 (139 reviews) | 
| **Batch Uploading** | 7.1 (77 reviews) ✓ Verified | 7.6 (131 reviews) | 
| **Brand Safety** | 7.6 (75 reviews) | 8.2 (143 reviews) | 
| **Fraud Protection** | 7.3 (74 reviews) | 8.1 (137 reviews) | 
| **Frequency Capping** | 8.0 (83 reviews) | 8.3 (144 reviews) | 
| **Budget Pacing** | 8.0 (94 reviews) ✓ Verified | 8.1 (147 reviews) | 
| **Creative Optimization** | 7.3 (83 reviews) ✓ Verified | 7.7 (130 reviews) | 
| **Rich Media Capabilties** | 7.1 (64 reviews) ✓ Verified | 7.5 (117 reviews) | 
| **In-App Ads** | 7.4 (26 reviews) | 7.6 (138 reviews) | 
| **Mobile Rich Media Capabilities** | 7.2 (27 reviews) | 7.5 (130 reviews) | 

#### Targeting

| Feature | MediaMath by Infillion | Viant Technology | 
|---|---|---|
| **Targeting** | 8.3 (95 reviews) ✓ Verified | 8.5 (151 reviews) | 
| **Retargeting** | 8.5 (91 reviews) ✓ Verified | 8.2 (136 reviews) | 
| **Geo-Targeting** | 8.1 (90 reviews) ✓ Verified | 8.4 (145 reviews) | 
| **Contextual Targeting** | 7.9 (76 reviews) | 8.1 (135 reviews) | 

#### Platform

| Feature | MediaMath by Infillion | Viant Technology | 
|---|---|---|
| **API / Integrations** | 7.3 (68 reviews) ✓ Verified | 7.4 (119 reviews) | 
| **Custom Reports** | 7.2 (84 reviews) ✓ Verified | 7.8 (142 reviews) | 
| **User, Role, and Access Management** | 8.0 (82 reviews) ✓ Verified | 8.2 (142 reviews) | 
| **Performance and Reliability** | 7.6 (91 reviews) ✓ Verified | 7.9 (147 reviews) | 
| **Enterprise Scalability** | 7.6 (75 reviews) ✓ Verified | 8.0 (123 reviews) | 
| **Customization** | 7.1 (75 reviews) ✓ Verified | 7.6 (129 reviews) | 
| **Workflow Capability** | 7.0 (75 reviews) ✓ Verified | 7.8 (128 reviews) | 
| **Internationalization** | 7.7 (57 reviews) ✓ Verified | 7.5 (103 reviews) | 
| **Notifications** | 6.9 (75 reviews) ✓ Verified | 7.3 (121 reviews) | 

### Demand Side Platform (DSP)

| Product | Score | Reviews |
|---|---|---|
| **MediaMath by Infillion** | 7.5/10 | 107 |
| **Viant Technology** | 7.9/10 | 220 |

#### Demand Side Platforms

| Feature | MediaMath by Infillion | Viant Technology | 
|---|---|---|
| **Cross Channel Capabilities ** | Not enough data | 8.4 (141 reviews) | 

#### Agentic AI - Demand Side Platform (DSP)

| Feature | MediaMath by Infillion | Viant Technology | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Campaign Management

| Feature | MediaMath by Infillion | Viant Technology | 
|---|---|---|
| **Campaign Dashboard** | 7.9 (93 reviews) ✓ Verified | 8.1 (150 reviews) | 
| **Campaign Optimization** | 7.8 (95 reviews) ✓ Verified | 7.9 (152 reviews) | 
| **Reach** | 8.2 (83 reviews) | 8.1 (146 reviews) | 
| **Bulk Editing** | 6.7 (83 reviews) ✓ Verified | 7.5 (139 reviews) | 
| **Batch Uploading** | 7.1 (77 reviews) ✓ Verified | 7.6 (131 reviews) | 
| **Brand Safety** | 7.6 (75 reviews) | 8.2 (143 reviews) | 
| **Fraud Protection** | 7.3 (74 reviews) | 8.1 (137 reviews) | 
| **Frequency Capping** | 8.0 (83 reviews) | 8.3 (144 reviews) | 
| **Budget Pacing** | 8.0 (94 reviews) ✓ Verified | 8.1 (147 reviews) | 
| **Creative Optimization** | 7.3 (83 reviews) ✓ Verified | 7.7 (130 reviews) | 
| **Rich Media Capabilties** | 7.1 (64 reviews) ✓ Verified | 7.5 (117 reviews) | 
| **In-App Ads** | 7.4 (26 reviews) | 7.6 (138 reviews) | 
| **Mobile Rich Media Capabilities** | 7.2 (27 reviews) | 7.5 (130 reviews) | 

#### Targeting

| Feature | MediaMath by Infillion | Viant Technology | 
|---|---|---|
| **Targeting** | 8.3 (95 reviews) ✓ Verified | 8.5 (151 reviews) | 
| **Retargeting** | 8.5 (91 reviews) ✓ Verified | 8.2 (136 reviews) | 
| **Geo-Targeting** | 8.1 (90 reviews) ✓ Verified | 8.4 (145 reviews) | 
| **Contextual Targeting** | 7.9 (76 reviews) | 8.1 (135 reviews) | 

#### Demand Side Platforms

| Feature | MediaMath by Infillion | Viant Technology | 
|---|---|---|
| **Machine Learning Optimization** | 8.2 (57 reviews) ✓ Verified | 7.7 (155 reviews) | 
| **Estimate and Projections** | 6.9 (58 reviews) ✓ Verified | 7.3 (160 reviews) | 
| **Cross-Device Capabilities** | 6.9 (43 reviews) ✓ Verified | 8.1 (163 reviews) | 

#### Platform

| Feature | MediaMath by Infillion | Viant Technology | 
|---|---|---|
| **API / Integrations** | 7.3 (68 reviews) ✓ Verified | 7.4 (119 reviews) | 
| **Custom Reports** | 7.2 (84 reviews) ✓ Verified | 7.8 (142 reviews) | 
| **User, Role, and Access Management** | 8.0 (82 reviews) ✓ Verified | 8.2 (142 reviews) | 
| **Performance and Reliability** | 7.6 (91 reviews) ✓ Verified | 7.9 (147 reviews) | 
| **Enterprise Scalability** | 7.6 (75 reviews) ✓ Verified | 8.0 (123 reviews) | 
| **Customization** | 7.1 (75 reviews) ✓ Verified | 7.6 (129 reviews) | 
| **Workflow Capability** | 7.0 (75 reviews) ✓ Verified | 7.8 (128 reviews) | 
| **Internationalization** | 7.7 (57 reviews) ✓ Verified | 7.5 (103 reviews) | 
| **Notifications** | 6.9 (75 reviews) ✓ Verified | 7.3 (121 reviews) | 

### Connected TV (CTV) Advertising Platforms

| Product | Score | Reviews |
|---|---|---|
| **MediaMath by Infillion** | N/A | N/A |
| **Viant Technology** | 8.4/10 | 19 |

#### Platform  - Connected TV (CTV) Advertising Platforms

| Feature | MediaMath by Infillion | Viant Technology | 
|---|---|---|
| **Personalized Segmentation** | Not enough data | 8.6 (18 reviews) | 
| **Ad Serving ** | Not enough data | 8.6 (18 reviews) | 
| **Streaming Capabilites** | Not enough data | 8.2 (18 reviews) | 
| **Performance Analytics** | Not enough data | 8.2 (19 reviews) | 

#### Campaign Management - Connected TV (CTV) Advertising Platforms

| Feature | MediaMath by Infillion | Viant Technology | 
|---|---|---|
| **Creative Assets** | Not enough data | 8.4 (19 reviews) | 
| **Campaign Dashboard** | Not enough data | 8.3 (18 reviews) | 

#### Agentic AI - Connected TV (CTV) Advertising Platforms

| Feature | MediaMath by Infillion | Viant Technology | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Cross-Channel Advertising

| Product | Score | Reviews |
|---|---|---|
| **MediaMath by Infillion** | N/A | N/A |
| **Viant Technology** | N/A | N/A |

#### Agentic AI - Cross-Channel Advertising

| Feature | MediaMath by Infillion | Viant Technology | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Native Advertising

| Product | Score | Reviews |
|---|---|---|
| **MediaMath by Infillion** | N/A | N/A |
| **Viant Technology** | N/A | N/A |

#### Agentic AI - Native Advertising

| Feature | MediaMath by Infillion | Viant Technology | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (5):** [Cross-Channel Advertising Software](https://www.g2.com/categories/cross-channel-advertising), [Demand Side Platform (DSP)](https://www.g2.com/categories/demand-side-platform-dsp), [Display Advertising Software](https://www.g2.com/categories/display-advertising), [Mobile Advertising Software](https://www.g2.com/categories/mobile-advertising), [Video Advertising Software](https://www.g2.com/categories/video-advertising)

**Unique to MediaMath by Infillion (2):** [Data Management Platforms (DMP)](https://www.g2.com/categories/data-management-platform-dmp), [Social Media Advertising Software](https://www.g2.com/categories/social-media-advertising)

**Unique to Viant Technology (2):** [Native Advertising Software](https://www.g2.com/categories/native-advertising), [Connected TV (CTV) Advertising Platforms](https://www.g2.com/categories/connected-tv-ctv-advertising-platforms)


---
## Reviewer Demographics

### By Company Size

| Segment | MediaMath by Infillion | Viant Technology | 
|---|---|---|
| **Small-Business** | 26.7% | 39.0% | 
| **Mid-Market** | 50.0% | 40.6% | 
| **Enterprise** | 23.3% | 20.3% | 

### By Industry

#### MediaMath by Infillion

- **Marketing and Advertising:** 64.1%
- **Internet:** 16.2%
- **Gambling & Casinos:** 1.7%
- **Information Technology and Services:** 1.7%
- **Insurance:** 1.7%
- **Online Media:** 1.7%
- **Publishing:** 1.7%
- **Retail:** 1.7%
- **Pharmaceuticals:** 0.9%
- **Public Relations and Communications:** 0.9%
- **Other:** 7.7%

#### Viant Technology

- **Marketing and Advertising:** 61.6%
- **Online Media:** 4.3%
- **Consumer Goods:** 3.0%
- **Health, Wellness and Fitness:** 2.6%
- **Leisure, Travel & Tourism:** 2.6%
- **Automotive:** 2.3%
- **Food & Beverages:** 2.3%
- **Pharmaceuticals:** 2.0%
- **Entertainment:** 1.6%
- **Retail:** 1.6%
- **Other:** 16.1%

---
## Alternatives

### Alternatives to MediaMath by Infillion

- [Facebook for Business](https://www.g2.com/products/facebook-for-business/reviews) — 4.2/5 stars (1456 reviews)
- [AdRoll](https://www.g2.com/products/adroll/reviews) — 4.1/5 stars (788 reviews)
- [Criteo Commerce Growth](https://www.g2.com/products/criteo-commerce-growth/reviews) — 3.8/5 stars (242 reviews)
- [Google Marketing Platform](https://www.g2.com/products/google-marketing-platform/reviews) — 4.1/5 stars (300 reviews)
- [Basis](https://www.g2.com/products/basis/reviews) — 4.5/5 stars (287 reviews)
- [Roku OneView (formerly Dataxu)](https://www.g2.com/products/roku-oneview-formerly-dataxu/reviews) — 3.8/5 stars (86 reviews)
- [TubeMogul](https://www.g2.com/products/tubemogul/reviews) — 3.5/5 stars (32 reviews)
- [The Trade Desk](https://www.g2.com/products/the-trade-desk/reviews) — 4.4/5 stars (185 reviews)
- [StackAdapt](https://www.g2.com/products/stackadapt/reviews) — 4.7/5 stars (880 reviews)
- [Yahoo AdTech DSP](https://www.g2.com/products/yahoo-adtech-dsp/reviews) — 3.6/5 stars (181 reviews)

### Alternatives to Viant Technology

- [The Trade Desk](https://www.g2.com/products/the-trade-desk/reviews) — 4.4/5 stars (185 reviews)
- [StackAdapt](https://www.g2.com/products/stackadapt/reviews) — 4.7/5 stars (880 reviews)
- [Basis](https://www.g2.com/products/basis/reviews) — 4.5/5 stars (287 reviews)
- [Google Marketing Platform](https://www.g2.com/products/google-marketing-platform/reviews) — 4.1/5 stars (300 reviews)
- [Simpli.fi](https://www.g2.com/products/simpli-fi/reviews) — 4.5/5 stars (154 reviews)
- [AdRoll](https://www.g2.com/products/adroll/reviews) — 4.1/5 stars (788 reviews)
- [AdRoll ABM (Formerly RollWorks)](https://www.g2.com/products/adroll-abm-formerly-rollworks/reviews) — 4.3/5 stars (656 reviews)
- [Demandbase One](https://www.g2.com/products/demandbase-one/reviews) — 4.4/5 stars (1988 reviews)
- [Prisma](https://www.g2.com/products/prisma-mediaocean/reviews) — 4.0/5 stars (437 reviews)
- [Innovid](https://www.g2.com/products/mediaocean-innovid/reviews) — 4.1/5 stars (375 reviews)

---
## Top Discussions

### MediaMath by Infillion

No discussions available for this product.

### Viant Technology

- Title: [Is Adelphic a DSP?](https://www.g2.com/discussions/is-adelphic-a-dsp) — 2 comments
  > **Top comment:** "Yes it is xd."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/mediamath-by-infillion-vs-viant-technology-llc-viant-technology)