Link copied to clipboard # MediaMath by Infillion vs The Trade Desk Comparison - What are their main differences? Share [ Export ](/compare/mediamath-by-infillion/the-trade-desk/export.csv) MediaMath by InfillionThe Trade Desk[+ Add Product](#) Reviews **MediaMath by Infillion** [ 3.9/5(126) ](https://www.g2.com/products/mediamath-by-infillion/reviews#reviews) **The Trade Desk** [ 4.4/5(190) ](https://www.g2.com/products/the-trade-desk/reviews#reviews) Pricing **MediaMath by Infillion** No pricing available **The Trade Desk** **Contact Us** · The Trade Desk Pricing Overview **Pricing Insights** from reviews Time to Implement **MediaMath by Infillion** 1 month Based on 11 responses **The Trade Desk** 1 month Based on 9 responses Return on Investment **MediaMath by Infillion** 12 months Based on 5 responses **The Trade Desk** 6 months6 months sooner Based on 9 responses Perceived Cost **MediaMath by Infillion** $$$$$ **The Trade Desk** $$$$$ Average Discount **MediaMath by Infillion** 10%1% more **The Trade Desk** 9% Pros & Cons **MediaMath by Infillion** [ Ad Management (1) ](https://www.g2.com/products/mediamath-by-infillion/reviews?filters%5Bsentiment_snippet%5D=1798563&qs=pros-and-cons#reviews)[ Advertising Management (1) ](https://www.g2.com/products/mediamath-by-infillion/reviews?filters%5Bsentiment_snippet%5D=2415498&qs=pros-and-cons#reviews)[ Complexity (1) ](https://www.g2.com/products/mediamath-by-infillion/reviews?filters%5Bsentiment_snippet%5D=2415504&qs=pros-and-cons#reviews)[ Complex Setup (1) ](https://www.g2.com/products/mediamath-by-infillion/reviews?filters%5Bsentiment_snippet%5D=2415532&qs=pros-and-cons#reviews) **The Trade Desk** [ Features (31) ](https://www.g2.com/products/the-trade-desk/reviews?filters%5Bsentiment_snippet%5D=1186850&qs=pros-and-cons#reviews)[ Ease of Use (27) ](https://www.g2.com/products/the-trade-desk/reviews?filters%5Bsentiment_snippet%5D=1188049&qs=pros-and-cons#reviews)[ Learning Curve (20) ](https://www.g2.com/products/the-trade-desk/reviews?filters%5Bsentiment_snippet%5D=1186584&qs=pros-and-cons#reviews)[ Expensive (13) ](https://www.g2.com/products/the-trade-desk/reviews?filters%5Bsentiment_snippet%5D=1188549&qs=pros-and-cons#reviews) Integrations **MediaMath by Infillion** Not enough data **The Trade Desk** [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_d3af8a56b7b92077d0af521c3fe3a6c1/smartly-video-and-display.png "Product Avatar Image") Smartly Video and Display ](https://www.g2.com/products/smartly-video-and-display/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_cdd0c9b55f629b054e7ca69783832532/telmarhelixa.png "Product Avatar Image") TelmarHelixa ](https://www.g2.com/products/telmarhelixa/reviews)[ View all ](https://www.g2.com/products/the-trade-desk/integrations) Screenshots **MediaMath by Infillion** ![MediaMath by Infillion screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/1366256/platform.png) **The Trade Desk** ![The Trade Desk screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/1595559/image.png) Ratings Meets Requirements **MediaMath by Infillion** 7.7 7.7110 **The Trade Desk** 8.6 8.6156 Ease of Use **MediaMath by Infillion** 7.5 7.5108 **The Trade Desk** 8.1 8.1157 Ease of Setup **MediaMath by Infillion** 7.5 7.555 **The Trade Desk** 8.3 8.3123 Ease of Admin **MediaMath by Infillion** 7.7 7.749 **The Trade Desk** 8.3 8.373 Quality of Support **MediaMath by Infillion** 8.0 8.0110 **The Trade Desk** 8.8 8.8156 Has the product been a good partner in doing business? **MediaMath by Infillion** 8.2 8.256 **The Trade Desk** 8.7 8.777 Product Direction (% positive) **MediaMath by Infillion** 8.1 8.1108 **The Trade Desk** 8.8 8.8151 Features Display Advertising[Hide 87 FeaturesShow 87 Features](javascript:void(0);) 7.6 108 8.5 124 Channel Functionality Display Functionality 8.2 79 8.8(won by 0.6) 84 (There is a greater than 0.5 difference between this product's rating and its competitors) Platform Interoperability Close Ecosystem API Not enough data 8.0(won by default) 46 Agentic AI - Display Advertising Autonomous Task Execution Not enough data 8.3(won by default) 10 Multi-step Planning Not enough data 8.8(won by default) 10 Cross-system Integration Not enough data 8.3(won by default) 10 Adaptive Learning Not enough data 8.3(won by default) 11 Proactive Assistance Not enough data 8.3(won by default) 12 Decision Making Not enough data 8.0(won by default) 11 Task Planning Not enough data Not enough data Project Planning Not enough data Not enough data Campaign Management Campaign Dashboard 7.9 93 | Verified 8.0(won by 0.1) 110 | Verified Campaign Optimization 7.8 95 | Verified 8.4(won by 0.6) 106 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Reach 8.2 83 8.6(won by 0.4) 105 | Verified Bulk Editing 6.7 83 | Verified 7.7(won by 1.0) 100 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Batch Uploading 7.1 77 | Verified 7.9(won by 0.8) 100 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Brand Safety 7.6 75 8.5(won by 0.9) 85 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Fraud Protection 7.3 74 8.6(won by 1.3) 86 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Frequency Capping 8.0 83 8.6(won by 0.6) 88 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Budget Pacing 8.0 94 | Verified 8.3(won by 0.3) 102 | Verified Creative Optimization 7.3 83 | Verified 7.8(won by 0.5) 82 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Rich Media Capabilties 7.1 64 | Verified 7.9(won by 0.8) 86 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) In-App Ads 7.4 26 8.1(won by 0.7) 86 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Mobile Rich Media Capabilities 7.2 27 7.9(won by 0.7) 87 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Activity Dashboard Not enough data Not enough data Retargeting Ads Not enough data Not enough data Targeting Targeting 8.3 95 | Verified 8.8(won by 0.5) 102 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Retargeting 8.5 91 | Verified 8.7(won by 0.2) 97 | Verified Geo-Targeting 8.1 90 | Verified 8.8(won by 0.7) 96 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Contextual Targeting 7.9 76 8.5(won by 0.6) 82 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Audience Targeting Not enough data Not enough data Platform API / Integrations 7.3 68 | Verified 8.0(won by 0.7) 79 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Custom Reports 7.2 84 | Verified 7.6(won by 0.4) 96 | Verified User, Role, and Access Management 8.0 82 | Verified 8.5(won by 0.5) 91 (There is a greater than 0.5 difference between this product's rating and its competitors) Performance and Reliability 7.6 91 | Verified 8.4(won by 0.8) 95 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Enterprise Scalability 7.6 75 | Verified 8.4(won by 0.8) 87 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Customization 7.1 75 | Verified 8.0(won by 0.9) 87 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Workflow Capability 7.0 75 | Verified 8.0(won by 1.0) 79 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Internationalization 7.7 57 | Verified 8.0(won by 0.3) 80 | Verified Notifications 6.9 75 | Verified 8.0(won by 1.1) 85 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Budget Management Not enough data Not enough data Display Ad Management Not enough data Not enough data Campaign Management Not enough data Not enough data Ad Inventory Management Not enough data Not enough data Alerts/Notifications Not enough data Not enough data Document Management Not enough data Not enough data File Management Not enough data Not enough data Workflow Management Not enough data Not enough data Email Management Not enough data Not enough data Display Ad Management Not enough data Not enough data Calendar Management Not enough data Not enough data Task Management Not enough data Not enough data Campaign Management Not enough data Not enough data Deadline Management Not enough data Not enough data Client Management Not enough data Not enough data Project Management Not enough data Not enough data Additional Functionality Campaign Analytics Not enough data Not enough data Generative AI Not enough data Not enough data Dynamic Content Not enough data Not enough data Performance Metrics Not enough data Not enough data Data Visualization Not enough data Not enough data Project Time Tracking Not enough data Not enough data Real-Time Updates Not enough data Not enough data Data Import/Export Not enough data Not enough data Real-Time Data Not enough data Not enough data Cross Channel Attribution Not enough data Not enough data Prioritization Not enough data Not enough data Heatmaps Not enough data Not enough data Customizable Branding Not enough data Not enough data Customizable Templates Not enough data Not enough data Drag & Drop Not enough data Not enough data Monitoring Not enough data Not enough data Access Controls/Permissions Not enough data Not enough data Search/Filter Not enough data Not enough data Personalization Not enough data Not enough data Real-Time Reporting Not enough data Not enough data A/B Testing Not enough data Not enough data Reminders Not enough data Not enough data Reporting & Statistics Not enough data Not enough data Activity Tracking Not enough data Not enough data Collaboration Tools Not enough data Not enough data Tagging Not enough data Not enough data AI Copilot Not enough data Not enough data Behavior Analytics Not enough data Not enough data Task Progress Tracking Not enough data Not enough data Commenting/Notes Not enough data Not enough data Task Scheduling Not enough data Not enough data Projections Not enough data Not enough data Mobile Advertising[Hide 56 FeaturesShow 56 Features](javascript:void(0);) 7.5 108 8.8 122 Platform Interoperability Close Ecosystem API Not enough data 8.2(won by default) 29 Mobile Functionality Mobile Functionality 7.3 43 9.0(won by 1.7) 53 (There is a greater than 0.5 difference between this product's rating and its competitors) Agentic AI - Mobile Advertising Autonomous Task Execution Not enough data 8.7(won by default) 5 Multi-step Planning Not enough data 9.3(won by default) 5 Cross-system Integration Not enough data 9.0(won by default) 5 Adaptive Learning Not enough data 9.3(won by default) 5 Proactive Assistance Not enough data 9.3(won by default) 5 Decision Making Not enough data 9.4(won by default) 6 Campaign Management Campaign Dashboard 7.9 93 | Verified 8.0(won by 0.1) 110 | Verified Campaign Optimization 7.8 95 | Verified 8.4(won by 0.6) 106 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Reach 8.2 83 8.6(won by 0.4) 105 | Verified Bulk Editing 6.7 83 | Verified 7.7(won by 1.0) 100 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Batch Uploading 7.1 77 | Verified 7.9(won by 0.8) 100 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Brand Safety 7.6 75 8.5(won by 0.9) 85 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Fraud Protection 7.3 74 8.6(won by 1.3) 86 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Frequency Capping 8.0 83 8.6(won by 0.6) 88 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Budget Pacing 8.0 94 | Verified 8.3(won by 0.3) 102 | Verified Creative Optimization 7.3 83 | Verified 7.8(won by 0.5) 82 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Rich Media Capabilties 7.1 64 | Verified 7.9(won by 0.8) 86 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) In-App Ads 7.4 26 8.1(won by 0.7) 86 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Mobile Rich Media Capabilities 7.2 27 7.9(won by 0.7) 87 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Activity Dashboard Not enough data Not enough data Retargeting Ads Not enough data Not enough data Targeting Targeting 8.3 95 | Verified 8.8(won by 0.5) 102 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Retargeting 8.5 91 | Verified 8.7(won by 0.2) 97 | Verified Geo-Targeting 8.1 90 | Verified 8.8(won by 0.7) 96 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Contextual Targeting 7.9 76 8.5(won by 0.6) 82 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Audience Targeting Not enough data Not enough data Mobile Mobile Tracking 7.1 40 8.4(won by 1.3) 48 (There is a greater than 0.5 difference between this product's rating and its competitors) In-App Ads 7.4 26 8.1(won by 0.7) 86 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Mobile Rich Media Capabilities 7.2 27 7.9(won by 0.7) 87 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Platform API / Integrations 7.3 68 | Verified 8.0(won by 0.7) 79 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Custom Reports 7.2 84 | Verified 7.6(won by 0.4) 96 | Verified User, Role, and Access Management 8.0 82 | Verified 8.5(won by 0.5) 91 (There is a greater than 0.5 difference between this product's rating and its competitors) Performance and Reliability 7.6 91 | Verified 8.4(won by 0.8) 95 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Enterprise Scalability 7.6 75 | Verified 8.4(won by 0.8) 87 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Customization 7.1 75 | Verified 8.0(won by 0.9) 87 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Workflow Capability 7.0 75 | Verified 8.0(won by 1.0) 79 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Internationalization 7.7 57 | Verified 8.0(won by 0.3) 80 | Verified Notifications 6.9 75 | Verified 8.0(won by 1.1) 85 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Budget Management Not enough data Not enough data Display Ad Management Not enough data Not enough data Campaign Management Not enough data Not enough data Ad Inventory Management Not enough data Not enough data Alerts/Notifications Not enough data Not enough data Document Management Not enough data Not enough data File Management Not enough data Not enough data Workflow Management Not enough data Not enough data Email Management Not enough data Not enough data Display Ad Management Not enough data Not enough data Calendar Management Not enough data Not enough data Task Management Not enough data Not enough data Campaign Management Not enough data Not enough data Deadline Management Not enough data Not enough data Client Management Not enough data Not enough data Project Management Not enough data Not enough data Video Advertising[Hide 53 FeaturesShow 53 Features](javascript:void(0);) 7.5 107 8.3 122 Platform Interoperability Close Ecosystem API Not enough data 7.9(won by default) 41 Video Functionality Video Functionality 7.4 38 8.5(won by 1.1) 63 (There is a greater than 0.5 difference between this product's rating and its competitors) Agentic AI - Video Advertising Autonomous Task Execution Not enough data 7.6(won by default) 11 Multi-step Planning Not enough data 7.9(won by default) 13 Cross-system Integration Not enough data 8.1(won by default) 12 Adaptive Learning Not enough data 7.9(won by default) 11 Proactive Assistance Not enough data 7.9(won by default) 11 Decision Making Not enough data 8.1(won by default) 13 Campaign Management Campaign Dashboard 7.9 93 | Verified 8.0(won by 0.1) 110 | Verified Campaign Optimization 7.8 95 | Verified 8.4(won by 0.6) 106 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Reach 8.2 83 8.6(won by 0.4) 105 | Verified Bulk Editing 6.7 83 | Verified 7.7(won by 1.0) 100 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Batch Uploading 7.1 77 | Verified 7.9(won by 0.8) 100 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Brand Safety 7.6 75 8.5(won by 0.9) 85 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Fraud Protection 7.3 74 8.6(won by 1.3) 86 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Frequency Capping 8.0 83 8.6(won by 0.6) 88 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Budget Pacing 8.0 94 | Verified 8.3(won by 0.3) 102 | Verified Creative Optimization 7.3 83 | Verified 7.8(won by 0.5) 82 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Rich Media Capabilties 7.1 64 | Verified 7.9(won by 0.8) 86 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) In-App Ads 7.4 26 8.1(won by 0.7) 86 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Mobile Rich Media Capabilities 7.2 27 7.9(won by 0.7) 87 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Activity Dashboard Not enough data Not enough data Retargeting Ads Not enough data Not enough data Targeting Targeting 8.3 95 | Verified 8.8(won by 0.5) 102 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Retargeting 8.5 91 | Verified 8.7(won by 0.2) 97 | Verified Geo-Targeting 8.1 90 | Verified 8.8(won by 0.7) 96 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Contextual Targeting 7.9 76 8.5(won by 0.6) 82 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Audience Targeting Not enough data Not enough data Platform API / Integrations 7.3 68 | Verified 8.0(won by 0.7) 79 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Custom Reports 7.2 84 | Verified 7.6(won by 0.4) 96 | Verified User, Role, and Access Management 8.0 82 | Verified 8.5(won by 0.5) 91 (There is a greater than 0.5 difference between this product's rating and its competitors) Performance and Reliability 7.6 91 | Verified 8.4(won by 0.8) 95 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Enterprise Scalability 7.6 75 | Verified 8.4(won by 0.8) 87 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Customization 7.1 75 | Verified 8.0(won by 0.9) 87 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Workflow Capability 7.0 75 | Verified 8.0(won by 1.0) 79 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Internationalization 7.7 57 | Verified 8.0(won by 0.3) 80 | Verified Notifications 6.9 75 | Verified 8.0(won by 1.1) 85 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Budget Management Not enough data Not enough data Display Ad Management Not enough data Not enough data Campaign Management Not enough data Not enough data Ad Inventory Management Not enough data Not enough data Alerts/Notifications Not enough data Not enough data Document Management Not enough data Not enough data File Management Not enough data Not enough data Workflow Management Not enough data Not enough data Email Management Not enough data Not enough data Display Ad Management Not enough data Not enough data Calendar Management Not enough data Not enough data Task Management Not enough data Not enough data Campaign Management Not enough data Not enough data Deadline Management Not enough data Not enough data Client Management Not enough data Not enough data Project Management Not enough data Not enough data Demand Side Platform (DSP)[Hide 63 FeaturesShow 63 Features](javascript:void(0);) 7.5 107 8.3 124 Demand Side Platforms Cross Channel Capabilities Not enough data 8.5(won by default) 64 Agentic AI - Demand Side Platform (DSP) Autonomous Task Execution Not enough data 8.2(won by default) 14 Multi-step Planning Not enough data 8.1(won by default) 12 Cross-system Integration Not enough data 8.1(won by default) 13 Adaptive Learning Not enough data 7.9(won by default) 12 Proactive Assistance Not enough data 8.5(won by default) 13 Decision Making Not enough data 8.3(won by default) 13 Campaign Management Campaign Dashboard 7.9 93 | Verified 8.0(won by 0.1) 110 | Verified Campaign Optimization 7.8 95 | Verified 8.4(won by 0.6) 106 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Reach 8.2 83 8.6(won by 0.4) 105 | Verified Bulk Editing 6.7 83 | Verified 7.7(won by 1.0) 100 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Batch Uploading 7.1 77 | Verified 7.9(won by 0.8) 100 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Brand Safety 7.6 75 8.5(won by 0.9) 85 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Fraud Protection 7.3 74 8.6(won by 1.3) 86 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Frequency Capping 8.0 83 8.6(won by 0.6) 88 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Budget Pacing 8.0 94 | Verified 8.3(won by 0.3) 102 | Verified Creative Optimization 7.3 83 | Verified 7.8(won by 0.5) 82 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Rich Media Capabilties 7.1 64 | Verified 7.9(won by 0.8) 86 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) In-App Ads 7.4 26 8.1(won by 0.7) 86 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Mobile Rich Media Capabilities 7.2 27 7.9(won by 0.7) 87 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Activity Dashboard Not enough data Not enough data Retargeting Ads Not enough data Not enough data Targeting Targeting 8.3 95 | Verified 8.8(won by 0.5) 102 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Retargeting 8.5 91 | Verified 8.7(won by 0.2) 97 | Verified Geo-Targeting 8.1 90 | Verified 8.8(won by 0.7) 96 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Contextual Targeting 7.9 76 8.5(won by 0.6) 82 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Audience Targeting Not enough data Not enough data Demand Side Platforms Machine Learning Optimization 8.2 57 | Verified 8.5(won by 0.3) 84 | Verified Estimate and Projections 6.9 58 | Verified 7.9(won by 1.0) 80 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Cross-Device Capabilities 6.9 43 | Verified 8.6(won by 1.7) 79 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) AI/Machine Learning Not enough data Not enough data Platform API / Integrations 7.3 68 | Verified 8.0(won by 0.7) 79 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Custom Reports 7.2 84 | Verified 7.6(won by 0.4) 96 | Verified User, Role, and Access Management 8.0 82 | Verified 8.5(won by 0.5) 91 (There is a greater than 0.5 difference between this product's rating and its competitors) Performance and Reliability 7.6 91 | Verified 8.4(won by 0.8) 95 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Enterprise Scalability 7.6 75 | Verified 8.4(won by 0.8) 87 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Customization 7.1 75 | Verified 8.0(won by 0.9) 87 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Workflow Capability 7.0 75 | Verified 8.0(won by 1.0) 79 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Internationalization 7.7 57 | Verified 8.0(won by 0.3) 80 | Verified Notifications 6.9 75 | Verified 8.0(won by 1.1) 85 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Budget Management Not enough data Not enough data Display Ad Management Not enough data Not enough data Campaign Management Not enough data Not enough data Ad Inventory Management Not enough data Not enough data Alerts/Notifications Not enough data Not enough data Document Management Not enough data Not enough data File Management Not enough data Not enough data Workflow Management Not enough data Not enough data Email Management Not enough data Not enough data Display Ad Management Not enough data Not enough data Calendar Management Not enough data Not enough data Task Management Not enough data Not enough data Campaign Management Not enough data Not enough data Deadline Management Not enough data Not enough data Client Management Not enough data Not enough data Project Management Not enough data Not enough data Additional Functionality Multi-Channel Marketing Not enough data Not enough data Customer Segmentation Not enough data Not enough data Generative AI Not enough data Not enough data AI Copilot Not enough data Not enough data For Advertising Agencies Not enough data Not enough data Bidding Strategies Not enough data Not enough data ROI Tracking Not enough data Not enough data Data Management Platform (DMP)[Hide 69 FeaturesShow 69 Features](javascript:void(0);) 7.6 21 Not enough data Data Integration 1st-Party Data Integration 8.4(won by default) 16 Not enough data 2nd-Party Data Integration 7.7(won by default) 11 Not enough data 3rd-Party Data Integration 8.4(won by default) 16 Not enough data Offline Data Integration 7.2(won by default) 9 Not enough data Mobile Data Integration 7.7(won by default) 10 Not enough data Data Import/Export Feature Not Available Not enough data Collaboration Tools Not enough data Not enough data Real-Time Data Not enough data Not enough data Ad Network Integration Not enough data Not enough data Agentic AI - Data Management Platform (DMP) Autonomous Task Execution Not enough data Not enough data Multi-step Planning Not enough data Not enough data Cross-system Integration Not enough data Not enough data Adaptive Learning Not enough data Not enough data Proactive Assistance Not enough data Not enough data Decision Making Not enough data Not enough data Campaign Planning Not enough data Not enough data Data Analysis & Optimization Audience Segmentation 8.2(won by default) 19 Not enough data Recommendations 6.6(won by default) 19 Not enough data Standard Dashboards 7.5(won by default) 17 Not enough data Custom Reports 6.3(won by default) 18 Not enough data Campaign Segmentation Not enough data Not enough data Platform Data Permissions 6.9(won by default) 15 Not enough data User, Role, and Access Management 8.2(won by default) 17 Not enough data Enterprise Scalability 8.0(won by default) 14 Not enough data Internationalization 8.0(won by default) 11 Not enough data Performance and Reliability Feature Not Available Not enough data Advertising Management Not enough data Not enough data Performance Management Not enough data Not enough data Campaign Management Not enough data Not enough data Data Storage Management Not enough data Not enough data Customer Experience Management Not enough data Not enough data Additional Functionality Contact Database Not enough data Not enough data AI Copilot Not enough data Not enough data Data Migration Not enough data Not enough data Engagement Tracking Not enough data Not enough data Data Visualization Not enough data Not enough data Audience Targeting Not enough data Not enough data Data Capture and Transfer Not enough data Not enough data Competitive Analysis Not enough data Not enough data Generative AI Not enough data Not enough data Reporting/Analytics Not enough data Not enough data Data Synchronization Not enough data Not enough data CRM Not enough data Not enough data Content Library Not enough data Not enough data Data Mapping Not enough data Not enough data Customer Journey Mapping Not enough data Not enough data API Not enough data Not enough data SMS Marketing Not enough data Not enough data Data Recovery Not enough data Not enough data Drip Campaigns Not enough data Not enough data Customer Database Not enough data Not enough data Email Marketing Not enough data Not enough data Data Profiling Not enough data Not enough data Multi-Channel Marketing Not enough data Not enough data Real-Time Analytics Not enough data Not enough data Click Tracking Not enough data Not enough data Behavior Tracking Not enough data Not enough data Real-Time Reporting Not enough data Not enough data Data Transformation Not enough data Not enough data Multi-Campaign Not enough data Not enough data A/B Testing Not enough data Not enough data Campaign Analytics Not enough data Not enough data Data Verification Not enough data Not enough data Data Extraction Not enough data Not enough data Behavioral Analytics Not enough data Not enough data Multiple Data Sources Not enough data Not enough data Reporting & Statistics Not enough data Not enough data ROI Tracking Not enough data Not enough data Predictive Analytics Not enough data Not enough data Social Media Advertising[Hide 53 FeaturesShow 53 Features](javascript:void(0);) 7.5 107 Not enough data Platform Interoperability Close Ecosystem API Not enough data Not enough data Agentic AI - Social Media Advertising Autonomous Task Execution Not enough data Not enough data Multi-step Planning Not enough data Not enough data Cross-system Integration Not enough data Not enough data Adaptive Learning Not enough data Not enough data Proactive Assistance Not enough data Not enough data Decision Making Not enough data Not enough data Social Functionality Social Functionality Feature Not Available Not enough data Campaign Management Campaign Dashboard 7.9 93 | Verified 8.0(won by 0.1) 110 | Verified Campaign Optimization 7.8 95 | Verified 8.4(won by 0.6) 106 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Reach 8.2 83 8.6(won by 0.4) 105 | Verified Bulk Editing 6.7 83 | Verified 7.7(won by 1.0) 100 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Batch Uploading 7.1 77 | Verified 7.9(won by 0.8) 100 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Brand Safety 7.6 75 8.5(won by 0.9) 85 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Fraud Protection 7.3 74 8.6(won by 1.3) 86 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Frequency Capping 8.0 83 8.6(won by 0.6) 88 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Budget Pacing 8.0 94 | Verified 8.3(won by 0.3) 102 | Verified Creative Optimization 7.3 83 | Verified 7.8(won by 0.5) 82 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Rich Media Capabilties 7.1 64 | Verified 7.9(won by 0.8) 86 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) In-App Ads 7.4 26 8.1(won by 0.7) 86 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Mobile Rich Media Capabilities 7.2 27 7.9(won by 0.7) 87 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Activity Dashboard Not enough data Not enough data Retargeting Ads Not enough data Not enough data Targeting Targeting 8.3 95 | Verified 8.8(won by 0.5) 102 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Retargeting 8.5 91 | Verified 8.7(won by 0.2) 97 | Verified Geo-Targeting 8.1 90 | Verified 8.8(won by 0.7) 96 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Contextual Targeting 7.9 76 8.5(won by 0.6) 82 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Audience Targeting Not enough data Not enough data Platform API / Integrations 7.3 68 | Verified 8.0(won by 0.7) 79 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Custom Reports 7.2 84 | Verified 7.6(won by 0.4) 96 | Verified User, Role, and Access Management 8.0 82 | Verified 8.5(won by 0.5) 91 (There is a greater than 0.5 difference between this product's rating and its competitors) Performance and Reliability 7.6 91 | Verified 8.4(won by 0.8) 95 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Enterprise Scalability 7.6 75 | Verified 8.4(won by 0.8) 87 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Customization 7.1 75 | Verified 8.0(won by 0.9) 87 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Workflow Capability 7.0 75 | Verified 8.0(won by 1.0) 79 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Internationalization 7.7 57 | Verified 8.0(won by 0.3) 80 | Verified Notifications 6.9 75 | Verified 8.0(won by 1.1) 85 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Budget Management Not enough data Not enough data Display Ad Management Not enough data Not enough data Campaign Management Not enough data Not enough data Ad Inventory Management Not enough data Not enough data Alerts/Notifications Not enough data Not enough data Document Management Not enough data Not enough data File Management Not enough data Not enough data Workflow Management Not enough data Not enough data Email Management Not enough data Not enough data Display Ad Management Not enough data Not enough data Calendar Management Not enough data Not enough data Task Management Not enough data Not enough data Campaign Management Not enough data Not enough data Deadline Management Not enough data Not enough data Client Management Not enough data Not enough data Project Management Not enough data Not enough data Digital Audio Advertising[Hide 14 FeaturesShow 14 Features](javascript:void(0);) Not enough data 8.3 14 Platform Basics Cross-Device Advertising Not enough data 8.8(won by default) 13 Audio Ad Formats Not enough data 8.5(won by default) 13 Programmatic Audio Not enough data 8.3(won by default) 11 Audience Targeting Not enough data 8.6(won by default) 11 Platform Reporting Performance Monitoring Not enough data 8.6(won by default) 11 Reporting Dashboards Not enough data 7.9(won by default) 11 Dashboard Exports Not enough data 8.5(won by default) 11 Music Genre Reporting Not enough data Feature Not Available Agentic AI - Digital Audio Advertising Autonomous Task Execution Not enough data 8.1(won by default) 7 Multi-step Planning Not enough data 8.3(won by default) 6 Cross-system Integration Not enough data 8.1(won by default) 7 Adaptive Learning Not enough data 7.8(won by default) 6 Proactive Assistance Not enough data 8.1(won by default) 8 Decision Making Not enough data 8.3(won by default) 7 Retail Media Advertising Platforms[Hide 17 FeaturesShow 17 Features](javascript:void(0);) Not enough data 7.7 5 Platform Basics Ad Serving Rules Not enough data 7.7(won by default) 5 Sponsored Product Listing Ads Not enough data 6.0(won by default) 5 Banner Ads Not enough data 8.0(won by default) 5 Display Ads Not enough data 8.7(won by default) 5 Platform Data Reporting Performance Metrics Not enough data 8.0(won by default) 5 Data Filtering Not enough data 8.0(won by default) 5 Reporting Dashboards Not enough data 8.3(won by default) 5 Platform Additional Functionality Offline Ads Not enough data 5.7(won by default) 5 Video Ads Not enough data 8.0(won by default) 5 Team Collaboration Not enough data 8.3(won by default) 5 Integrations Not enough data 8.3(won by default) 5 Agentic AI - Retail Media Advertising Platforms Autonomous Task Execution Not enough data Not enough data Multi-step Planning Not enough data Not enough data Cross-system Integration Not enough data Not enough data Adaptive Learning Not enough data Not enough data Proactive Assistance Not enough data Not enough data Decision Making Not enough data Not enough data Connected TV (CTV) Advertising Platforms[Hide 12 FeaturesShow 12 Features](javascript:void(0);) Not enough data 7.9 17 Platform - Connected TV (CTV) Advertising Platforms Personalized Segmentation Not enough data 8.3(won by default) 15 Ad Serving Not enough data 7.9(won by default) 15 Streaming Capabilites Not enough data 8.0(won by default) 15 Performance Analytics Not enough data 7.9(won by default) 14 Campaign Management - Connected TV (CTV) Advertising Platforms Creative Assets Not enough data 8.5(won by default) 14 Campaign Dashboard Not enough data 8.3(won by default) 14 Agentic AI - Connected TV (CTV) Advertising Platforms Autonomous Task Execution Not enough data 7.9(won by default) 8 Multi-step Planning Not enough data 7.5(won by default) 8 Cross-system Integration Not enough data 7.7(won by default) 8 Adaptive Learning Not enough data 7.7(won by default) 8 Proactive Assistance Not enough data 7.4(won by default) 7 Decision Making Not enough data 7.9(won by default) 8 Native Advertising[Hide 6 FeaturesShow 6 Features](javascript:void(0);) Not enough data 7.9 9 Agentic AI - Native Advertising Autonomous Task Execution Not enough data 7.9(won by default) 8 Multi-step Planning Not enough data 8.1(won by default) 8 Cross-system Integration Not enough data 7.4(won by default) 7 Adaptive Learning Not enough data 7.9(won by default) 8 Proactive Assistance Not enough data 7.9(won by default) 8 Decision Making Not enough data 8.1(won by default) 9 Mobile Marketing[Hide 66 FeaturesShow 66 Features](javascript:void(0);) Not enough data 8.8 33 Analysis Application Attribution Not enough data 9.2(won by default) 11 Campaign Analysis Not enough data 9.1(won by default) 18 Uninstall Tracking Not enough data 8.8(won by default) 10 Activity Dashboard Not enough data 8.1(won by default) 14 Multi-Channel Attribution Not enough data Not enough data ROI Tracking Not enough data Not enough data Engagement Tracking Not enough data Not enough data Behavior Tracking Not enough data Not enough data Activity Tracking Not enough data Not enough data Conversion Tracking Not enough data Not enough data Campaigns Proximity Marketing Not enough data 8.3(won by default) 11 Email Campaigns Not enough data 8.3(won by default) 11 Audience Segmentation Not enough data 9.2(won by default) 23 Alerts/Notifications Not enough data Feature Not Available Bulk SMS Not enough data Feature Not Available Two-Way Text Messaging Not enough data Feature Not Available Campaign Segmentation Not enough data Not enough data Drip Campaigns Not enough data Not enough data Multi-Campaign Not enough data Not enough data Email Marketing Not enough data Not enough data Multi-Channel Marketing Not enough data Not enough data Location-Based Marketing Not enough data Not enough data SMS Marketing Not enough data Not enough data Real-Time Notifications Not enough data Not enough data Mobile Alerts Not enough data Not enough data Engagement Coupons and Promotions Not enough data 8.8(won by default) 11 Social Promotion Not enough data Not enough data Platform Optimization Not enough data 9.1(won by default) 23 Integrations - Mobile Marketing Not enough data 9.1(won by default) 24 Internationalization Not enough data 8.5(won by default) 11 Social Media Integration Not enough data Not enough data Third-Party Integrations Not enough data Not enough data Agentic AI - Mobile Marketing Autonomous Task Execution Not enough data 8.8(won by default) 7 Multi-step Planning Not enough data 8.9(won by default) 6 Cross-system Integration Not enough data 9.3(won by default) 7 Adaptive Learning Not enough data 9.0(won by default) 7 Proactive Assistance Not enough data 8.5(won by default) 8 Decision Making Not enough data 9.0(won by default) 7 Campaign Planning Not enough data Not enough data Additional Functionality Visual Analytics Not enough data Not enough data Autoresponders Not enough data Not enough data Landing Pages/Web Forms Not enough data Not enough data Campaign Analytics Not enough data Not enough data Reporting & Statistics Not enough data Not enough data Campaign Scheduling Not enough data Not enough data Contact Management Not enough data Not enough data Text-to-Win Not enough data Not enough data CRM Not enough data Not enough data AI Copilot Not enough data Not enough data Data Import/Export Not enough data Not enough data Contextual Targeting Not enough data Not enough data Real-Time Data Not enough data Not enough data Mobile Access Not enough data Not enough data API Not enough data Not enough data Coupons Not enough data Not enough data Customizable Templates Not enough data Not enough data Drag & Drop Not enough data Not enough data A/B Testing Not enough data Not enough data Generative AI Not enough data Not enough data Real-Time Analytics Not enough data Not enough data Campaign Management Not enough data Not enough data Event Triggered Actions Not enough data Not enough data Real-Time Reporting Not enough data Not enough data Contact Database Not enough data Not enough data Customizable Branding Not enough data Not enough data Reminders Not enough data Not enough data Show 1 feature category with incomplete data Cross-Channel Advertising[Hide 6 FeaturesShow 6 Features](javascript:void(0);) Not enough data Not enough data Agentic AI - Cross-Channel Advertising Autonomous Task Execution Not enough data Not enough data Multi-step Planning Not enough data Not enough data Cross-system Integration Not enough data Not enough data Adaptive Learning Not enough data Not enough data Proactive Assistance Not enough data Not enough data Decision Making Not enough data Not enough data User Insights Reviewers' Company Size [![MediaMath by Infillion](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_5cac44261320d7bb675da29ff25cf5c0/mediamath-by-infillion.png "MediaMath by Infillion")](https://www.g2.com/products/mediamath-by-infillion/reviews) MediaMath by Infillion Small-Business(50 or fewer emp.) 26.7% Mid-Market(51-1000 emp.) 50.0% Enterprise(\> 1000 emp.) 23.3% [![The Trade Desk](https://images.g2crowd.com/uploads/product/hd_favicon/fbe148c48427cc1601ccb4650957bc61/the-trade-desk.svg "The Trade Desk")](https://www.g2.com/products/the-trade-desk/reviews) The Trade Desk Small-Business(50 or fewer emp.) 33.3% Mid-Market(51-1000 emp.) 42.2% Enterprise(\> 1000 emp.) 24.4% Small-Business (50 or fewer emp.) 26.7% 33.3% Mid-Market (51-1000 emp.) 50.0% 42.2% Enterprise (\> 1000 emp.) 23.3% 24.4% Reviewers' Industry [![MediaMath by Infillion](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_5cac44261320d7bb675da29ff25cf5c0/mediamath-by-infillion.png "MediaMath by Infillion")](https://www.g2.com/products/mediamath-by-infillion/reviews) MediaMath by Infillion Marketing and Advertising 64.1% Internet 16.2% Gambling & Casinos 1.7% Information Technology and Services 1.7% Insurance 1.7% Other 14.5% [![The Trade Desk](https://images.g2crowd.com/uploads/product/hd_favicon/fbe148c48427cc1601ccb4650957bc61/the-trade-desk.svg "The Trade Desk")](https://www.g2.com/products/the-trade-desk/reviews) The Trade Desk Marketing and Advertising 60.8% Computer Software 3.5% Retail 3.5% Information Technology and Services 2.3% Internet 2.3% Other 27.5% FAQs ## MediaMath by Infillion vs The Trade Desk FAQs Generated using AI Last updated: August 14, 2026 ### What is the difference between MediaMath by Infillion vs The Trade Desk? The Trade Desk stands out from MediaMath by Infillion with higher reviewer ratings, stronger support, and a more intuitive setup experience. | [MediaMath by Infillion](https://www.g2.com/products/mediamath-by-infillion/reviews) | [The Trade Desk](https://www.g2.com/products/the-trade-desk/reviews) | | --- | --- | | 3.9/5 (126 reviews) | 4.4/5 (184 reviews) | | Mid-Market | Mid-Market | | 7.5 | 8.3 | | 8.0 | 8.8 | | Transparency and control over spending | Audience targeting and campaign management | ### How do the pricing models of MediaMath by Infillion and The Trade Desk compare? The Trade Desk is rated higher for value, with reviewers expressing greater satisfaction with its pricing and cost structure. - **MediaMath by Infillion:** Reviewers highlight lower fees compared to other DSPs but note that pricing can be high and sometimes more expensive than alternatives. - **The Trade Desk:** Recent reviews describe The Trade Desk as affordable and straightforward, though some mention that costs can add up with advanced features and minimum spend requirements. - **Switching reasons:** Reviewers cite The Trade Desk's advanced targeting and reporting as reasons for switching from other platforms, despite higher costs. ### What are the best alternatives to MediaMath by Infillion and The Trade Desk? StackAdapt, Facebook, and AdRoll are the top three alternatives to MediaMath by Infillion and The Trade Desk. | Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength | | --- | --- | --- | --- | --- | | [MediaMath by Infillion](https://www.g2.com/products/mediamath-by-infillion/reviews) | 3.9/5 (126 reviews) | Mid-Market | Lower fees than some DSPs, but can be expensive | Transparency and control over spending | | [The Trade Desk](https://www.g2.com/products/the-trade-desk/reviews) | 4.4/5 (184 reviews) | Mid-Market | Affordable for many, but advanced features and minimums increase costs | Audience targeting and campaign management | | [StackAdapt](https://www.g2.com/products/stackadapt/reviews) | 4.7/5 (898 reviews) | Small-Business | — | — | | [Facebook](https://www.g2.com/products/facebook-for-business/reviews) | 4.2/5 (1457 reviews) | Small-Business | — | — | | [AdRoll](https://www.g2.com/products/adroll/reviews) | 4.1/5 (787 reviews) | Small-Business | — | — | ### Which Cross-Channel Advertising features should I prioritize when comparing MediaMath by Infillion and The Trade Desk? Buyers comparing MediaMath by Infillion and The Trade Desk should prioritize targeting, ease of use, reporting capabilities, campaign management, and support quality. - **Targeting:** The Trade Desk has 25 all-time mentions for audience targeting and 23 for targeting, while MediaMath by Infillion has fewer recent mentions and some reviewers note limited targeting. - **Ease of Use:** The Trade Desk scores 8.1 on Ease of Use with 27 all-time mentions, while MediaMath by Infillion scores 7.5 and has recurring feedback about a complex or outdated UI. - **Reporting Capabilities:** The Trade Desk has 13 all-time mentions for reporting capabilities and is praised for detailed reporting, while MediaMath by Infillion receives feedback that reporting is not granular enough and can be slow to update. - **Campaign Management:** The Trade Desk has 21 all-time mentions for campaign management, with reviewers citing streamlined workflows; MediaMath by Infillion is noted for transparency and control but also for complexity in setup. - **Support Quality:** The Trade Desk scores 8.8 on Quality of Support with 20 all-time mentions for customer support, while MediaMath by Infillion scores 8.0 and is noted for helpful support staff. ### What are the pros and cons of MediaMath by Infillion vs The Trade Desk? The Trade Desk's headline strength is advanced targeting and campaign management, while MediaMath by Infillion is recognized for transparency and control over spending. - **MediaMath by Infillion strengths:** Transparency and control over spending, competitive cost per click and CPMs, strong HIPAA-compliant targeting, and helpful support staff. - **MediaMath by Infillion trade-offs:** Reviewers cite a complex and outdated user interface, difficult navigation, slow or non-granular reporting, and limited targeting capabilities. - **The Trade Desk strengths:** Advanced audience targeting (25 all-time mentions), ease of use (27 all-time mentions), campaign management (21 all-time mentions), detailed reporting, and responsive customer support (20 all-time mentions). - **The Trade Desk trade-offs:** Reviewers note a steep learning curve (20 all-time mentions), higher costs for advanced features, and minimum spend requirements that may not suit smaller advertisers. ### Is MediaMath by Infillion or The Trade Desk better for small businesses? StackAdapt is the top-ranked alternative for small businesses, while both MediaMath by Infillion and The Trade Desk primarily serve the mid-market segment. - **MediaMath by Infillion:** Largest reviewer segment is Mid-Market; reviewers mention transparency and control but also note complexity and setup challenges. - **The Trade Desk:** Largest reviewer segment is Mid-Market; reviewers highlight advanced features and targeting but mention high minimum spend and a steep learning curve for smaller advertisers. ### Which Cross-Channel Advertising platform has better integrations? The Trade Desk is favored by reviewers for integrations, with multiple recent mentions of third-party data and analytics tools. - **MediaMath by Infillion:** Reviewers mention integration with 1st and 3rd party data sources and local billing, but no specific third-party tools are cited in recent reviews. - **The Trade Desk:** Reviewers cite integrations with LiveRamp, Oracle Data Cloud, Lotame, Google Analytics, DoubleVerify, and IAS, with multiple recent mentions supporting a strong integration ecosystem. ### How do MediaMath by Infillion and The Trade Desk compare on customer support? The Trade Desk leads MediaMath by Infillion on Quality of Support by a material margin, with scores of 8.8 versus 8.0. - **MediaMath by Infillion:** Reviewers describe support staff as helpful and responsive, though some note that online support can be generic or slow to resolve complex issues. - **The Trade Desk:** Reviewers consistently praise the support team for being responsive, knowledgeable, and genuinely helpful, with 20 all-time mentions for customer support. ### Which is easier to implement, MediaMath by Infillion or The Trade Desk? The Trade Desk is rated higher for Ease of Setup, scoring 8.3 versus MediaMath by Infillion's 7.5. - **MediaMath by Infillion:** Reviewers report that initial setup can be complex and time-consuming, with a less intuitive interface and multiple nested menus. - **The Trade Desk:** Reviewers highlight a straightforward setup process, easy campaign duplication, and a user-friendly interface, though some note a learning curve for advanced features. ### Which product has better Targeting? The Trade Desk is the stronger performer for Targeting, with higher reviewer satisfaction and more frequent positive mentions. - **MediaMath by Infillion:** Reviewers note transparency and control, but mention limited targeting capabilities and fewer recent positive mentions for targeting. - **The Trade Desk:** Targeting is cited in 25 all-time reviews for audience targeting and 23 for targeting, with reviewers praising its precision, advanced options, and integration with third-party data providers. 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