# Medallia Customer Experience vs SurveySparrow Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Medallia Customer Experience excels in overall user satisfaction, boasting a higher G2 Score compared to SurveySparrow. Users appreciate its straightforward interface, particularly highlighting Medallia Agile Research as a great fit for small to mid-sized businesses.
- **Users say** that SurveySparrow shines in its ease of setup and user-friendly design, with many praising the conversational survey experience that leads to better quality answers and higher completion rates. One user noted the initial setup was "super easy," making it a strong contender for those prioritizing quick implementation.
- **Reviewers mention** that while Medallia offers robust features, it faces challenges in ease of setup and administration compared to SurveySparrow. Users have pointed out that Medallia's onboarding process can be more complex, which may require additional time and resources to fully leverage its capabilities.
- **According to verified reviews** , both products receive similar ratings for meeting user requirements, but Medallia's higher overall satisfaction scores indicate a stronger alignment with user needs in the long run. Users have expressed that Medallia has been a valuable partner in their business processes, emphasizing its strategic importance.
- **Users highlight** that SurveySparrow's chat-style format feels more personal and engaging, which helps reduce survey fatigue. This unique approach is particularly appreciated in employee feedback scenarios, where motivation measurement is crucial.
- **G2 reviewers note** that while Medallia has a larger market presence, SurveySparrow's focus on small businesses allows it to cater effectively to that segment, with many users praising its multi-channel sharing options that enhance survey distribution and engagement.



| | Medallia Customer Experience | SurveySparrow | 
|---|---|---|
| **Star Rating** | 4.5 out of 5 | 4.4 out of 5 | 
| **Total Reviews** | 206 | 2,062 | 
| **Largest Market Segment** | Enterprise (67.7% of reviews) | Small-Business (68.5% of reviews) | 
| **Entry Level Price** | Contact Us Per Year | $19.00 | 

---
## Top Pros & Cons

### Medallia Customer Experience

Pros:
- Feedback Management (15 reviews)
- Ease of Use (13 reviews)

Cons:
- Steep Learning Curve (6 reviews)
- AI Limitations (5 reviews)

### SurveySparrow

Pros:
- Ease of Use (20 reviews)
- User Interface (15 reviews)

Cons:
- Poor Reporting (10 reviews)
- Difficult Reporting (9 reviews)

---
## Ratings Comparison
| Rating | Medallia Customer Experience | SurveySparrow | 
|---|---|---|
  | **Meets Requirements** | 8.7 (149 reviews) | 8.7 (1391 reviews) | 
  | **Ease of Use** | 8.6 (159 reviews) | 9.0 (1400 reviews) | 
  | **Ease of Setup** | 7.3 (114 reviews) | 9.0 (895 reviews) | 
  | **Ease of Admin** | 7.7 (85 reviews) | 8.8 (857 reviews) | 
  | **Quality of Support** | 8.5 (132 reviews) | 8.8 (1207 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.7 (89 reviews) | 8.9 (793 reviews) | 
  | **Product Direction (% positive)** | 9.5 (144 reviews) | 8.4 (1240 reviews) | 

---
## Pricing

### Medallia Customer Experience

#### Entry-Level Pricing

Plan: Medallia Experience Cloud

Price: Contact Us Per Year

Key Features:
- Medallia Experience Cloud

[Learn more about Medallia Customer Experience](https://www.g2.com/products/medallia-customer-experience/reviews)

#### Free Trial

Yes

### SurveySparrow

#### Entry-Level Pricing

Plan: Basic

Price: $19.00

Description: Essential features for individuals to get started in one pack.

Key Features:
- 2,500 Responses
- Accept payments
- Display logic & Skip logic

[Browse all 8 editions](https://www.g2.com/products/surveysparrow/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Exit Interview Management

| Product | Score | Reviews |
|---|---|---|
| **Medallia Customer Experience** | N/A | N/A |
| **SurveySparrow** | 9.0/10 | 59 |

#### Basics

| Feature | Medallia Customer Experience | SurveySparrow | 
|---|---|---|
| **Interoperability** | Not enough data | 8.8 (38 reviews) | 
| **Performance** | Not enough data | 9.2 (49 reviews) | 
| **Mobility** | Not enough data | 9.1 (47 reviews) | 
| **Internationalization** | Not enough data | 8.7 (39 reviews) | 

#### Content

| Feature | Medallia Customer Experience | SurveySparrow | 
|---|---|---|
| **Content Management** | Not enough data | 8.9 (45 reviews) | 
| **Content Library** | Not enough data | 9.0 (44 reviews) | 
| **Content Creation** | Not enough data | 9.2 (48 reviews) | 

#### Data

| Feature | Medallia Customer Experience | SurveySparrow | 
|---|---|---|
| **Platform Search** | Not enough data | 9.0 (41 reviews) | 
| **Alerts and Notifications** | Not enough data | 9.1 (43 reviews) | 
| **Visualization** | Not enough data | 9.1 (48 reviews) | 

#### Agentic AI - Exit Interview Management

| Feature | Medallia Customer Experience | SurveySparrow | 
|---|---|---|
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 

### Experience Management

| Product | Score | Reviews |
|---|---|---|
| **Medallia Customer Experience** | 8.0/10 | 70 |
| **SurveySparrow** | 8.4/10 | 55 |

#### Analytics

| Feature | Medallia Customer Experience | SurveySparrow | 
|---|---|---|
| **Net Promoter Score (NPS)** | 9.4 (55 reviews) | 8.8 (44 reviews) | 
| **Customer Satisfaction (CSAT) Score** | 9.2 (54 reviews) | 9.0 (38 reviews) | 
| **Customer Effort Score (CES)** | 8.7 (47 reviews) | 8.9 (33 reviews) | 
| **Gamification** | 5.9 (43 reviews) | Feature Not Available | 

#### Customization

| Feature | Medallia Customer Experience | SurveySparrow | 
|---|---|---|
| **Stakeholder Management** | 8.5 (51 reviews) | 8.2 (31 reviews) | 
| **Multilanguage Support** | 7.9 (45 reviews) | 8.2 (35 reviews) | 
| **Multiple Branding Support** | 8.5 (44 reviews) | 8.2 (32 reviews) | 
| **Vertical-specific Solutions** | 8.2 (44 reviews) | 8.5 (29 reviews) | 

#### Generative AI

| Feature | Medallia Customer Experience | SurveySparrow | 
|---|---|---|
| **AI Text Generation** | 6.5 (24 reviews) | 7.8 (23 reviews) | 
| **AI Text Summarization** | 6.4 (24 reviews) | 7.9 (21 reviews) | 

#### Agentic AI - Experience Management

| Feature | Medallia Customer Experience | SurveySparrow | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | 8.3 (7 reviews) | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

### Feedback Analytics

| Product | Score | Reviews |
|---|---|---|
| **Medallia Customer Experience** | 8.1/10 | 57 |
| **SurveySparrow** | 8.2/10 | 317 |

#### Feedback Management

| Feature | Medallia Customer Experience | SurveySparrow | 
|---|---|---|
| **Tagging** | 8.3 (43 reviews) | 8.2 (172 reviews) | 
| **Segmentation** | 8.5 (41 reviews) | 8.2 (210 reviews) | 
| **Custom Reports and Dashboards** | 8.4 (48 reviews) | 8.3 (246 reviews) | 

#### Feedback Analysis

| Feature | Medallia Customer Experience | SurveySparrow | 
|---|---|---|
| **Thematic Analysis** | 8.1 (47 reviews) | 8.0 (60 reviews) | 
| **Sentiment Analysis** | 8.4 (48 reviews) | 8.2 (185 reviews) | 
| **NPS/CSAT Scoring** | 9.4 (49 reviews) | 8.4 (178 reviews) | 

#### Feedback Sources

| Feature | Medallia Customer Experience | SurveySparrow | 
|---|---|---|
| **Online Reviews** | 8.3 (37 reviews) | 8.5 (196 reviews) | 
| **Surveys** | 9.2 (46 reviews) | 9.1 (291 reviews) | 
| **Social Media** | 7.1 (34 reviews) | 8.0 (47 reviews) | 
| **Customer Service Channels** | 8.1 (37 reviews) | 8.4 (182 reviews) | 

#### Generative AI

| Feature | Medallia Customer Experience | SurveySparrow | 
|---|---|---|
| **AI Text Generation** | 6.7 (21 reviews) | 7.4 (50 reviews) | 
| **AI Text Summarization** | 6.5 (23 reviews) | 7.6 (45 reviews) | 

### Survey

| Product | Score | Reviews |
|---|---|---|
| **Medallia Customer Experience** | N/A | N/A |
| **SurveySparrow** | 8.5/10 | 664 |

#### Survey Management

| Feature | Medallia Customer Experience | SurveySparrow | 
|---|---|---|
| **Survey Builder** | Not enough data | 9.0 (617 reviews) | 
| **Question Types** | Not enough data | 8.8 (618 reviews) | 
| **Templates** | Not enough data | 8.5 (562 reviews) | 
| **Survey Distribution** | Not enough data | 8.7 (568 reviews) | 

#### Survey Customization

| Feature | Medallia Customer Experience | SurveySparrow | 
|---|---|---|
| **Branching/Skip Logic** | Not enough data | 8.6 (526 reviews) | 
| **Branding** | Not enough data | 8.4 (518 reviews) | 
| **Multimedia Support** | Not enough data | 8.4 (407 reviews) | 
| **Multilingual Surveys** | Not enough data | 8.2 (344 reviews) | 

#### Survey Insights

| Feature | Medallia Customer Experience | SurveySparrow | 
|---|---|---|
| **Reporting & Analytics** | Not enough data | 8.4 (553 reviews) | 
| **BI Tools Integration** | Not enough data | 8.2 (318 reviews) | 
| **Data Exporting** | Not enough data | 8.6 (478 reviews) | 
| **Permissions** | Not enough data | 8.5 (403 reviews) | 

#### Agentic AI - Survey

| Feature | Medallia Customer Experience | SurveySparrow | 
|---|---|---|
| **Adaptive Learning** | Not enough data | 8.6 (6 reviews) | 
| **Proactive Assistance** | Not enough data | 7.8 (6 reviews) | 
| **Decision Making** | Not enough data | 8.3 (6 reviews) | 

### Online Form Builder

| Product | Score | Reviews |
|---|---|---|
| **Medallia Customer Experience** | N/A | N/A |
| **SurveySparrow** | 8.4/10 | 201 |

#### Customization

| Feature | Medallia Customer Experience | SurveySparrow | 
|---|---|---|
| **Custom Fields** | Not enough data | 8.5 (151 reviews) | 
| **Conditional Logic** | Not enough data | 8.6 (155 reviews) | 
| **Multi-page Forms** | Not enough data | 8.7 (160 reviews) | 
| **Design** | Not enough data | 8.8 (179 reviews) | 

#### Additional Functionality

| Feature | Medallia Customer Experience | SurveySparrow | 
|---|---|---|
| **Embedded Forms** | Not enough data | 8.5 (133 reviews) | 
| **Offline Capability** | Not enough data | 8.0 (89 reviews) | 
| **Notifications** | Not enough data | 8.4 (120 reviews) | 
| **Payments** | Not enough data | 7.7 (87 reviews) | 
| **Mobile Forms** | Not enough data | 8.3 (135 reviews) | 

### Talent Management

| Product | Score | Reviews |
|---|---|---|
| **Medallia Customer Experience** | N/A | N/A |
| **SurveySparrow** | N/A | N/A |

#### Generative AI

| Feature | Medallia Customer Experience | SurveySparrow | 
|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | 
| **AI Text Summarization** | Not enough data | Not enough data | 

### Online Reputation Management

| Product | Score | Reviews |
|---|---|---|
| **Medallia Customer Experience** | N/A | N/A |
| **SurveySparrow** | N/A | N/A |

#### Consumer Intelligence

| Feature | Medallia Customer Experience | SurveySparrow | 
|---|---|---|
| **Customer Feedback** | Not enough data | Not enough data | 
| **Competitive Intelligence** | Not enough data | Not enough data | 
| **Sentiment Analysis** | Not enough data | Not enough data | 

#### Reporting

| Feature | Medallia Customer Experience | SurveySparrow | 
|---|---|---|
| **Revenue Reporting** | Not enough data | Not enough data | 
| **Corporate Reporting** | Not enough data | Not enough data | 
| **Dashboard** | Not enough data | Not enough data | 

#### Media Monitoring

| Feature | Medallia Customer Experience | SurveySparrow | 
|---|---|---|
| **Social Networks Monitoring** | Not enough data | Not enough data | 
| **Social Media Management** | Not enough data | Not enough data | 
| **Digital Media Monitoring** | Not enough data | Not enough data | 

#### In-House Management

| Feature | Medallia Customer Experience | SurveySparrow | 
|---|---|---|
| **Employee Performance** | Not enough data | Not enough data | 
| **Team Workflow** | Not enough data | Not enough data | 

#### Generative AI

| Feature | Medallia Customer Experience | SurveySparrow | 
|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | 

#### Agentic AI - Online Reputation Management

| Feature | Medallia Customer Experience | SurveySparrow | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Employee Engagement

| Product | Score | Reviews |
|---|---|---|
| **Medallia Customer Experience** | N/A | N/A |
| **SurveySparrow** | 8.6/10 | 516 |

#### Platform Basics

| Feature | Medallia Customer Experience | SurveySparrow | 
|---|---|---|
| **Performance Benchmarking** | Not enough data | 8.7 (168 reviews) | 
| **Reporting & Dashboards** | Not enough data | 8.7 (216 reviews) | 
| **Interoperability** | Not enough data | 8.5 (137 reviews) | 

#### Platform Content

| Feature | Medallia Customer Experience | SurveySparrow | 
|---|---|---|
| **Employee Pulse Surveys** | Not enough data | 8.9 (184 reviews) | 
| **Survey Customization** | Not enough data | 8.9 (233 reviews) | 
| **Goal and Challenge Creation** | Not enough data | Feature Not Available | 
| **Science-based templates** | Not enough data | 8.4 (135 reviews) | 

#### Platform Additional Functionality

| Feature | Medallia Customer Experience | SurveySparrow | 
|---|---|---|
| **Employee Segmenting** | Not enough data | 8.6 (151 reviews) | 
| **Goal and Challenge Creation** | Not enough data | Feature Not Available | 
| **Peer Recognition** | Not enough data | 8.8 (147 reviews) | 
| **Social Feedback Portal** | Not enough data | 8.6 (152 reviews) | 

#### Platform

| Feature | Medallia Customer Experience | SurveySparrow | 
|---|---|---|
| **Customization ** | Not enough data | 8.5 (345 reviews) | 
| **Integration APIs** | Not enough data | 8.4 (217 reviews) | 
| **Internationalization** | Not enough data | 8.4 (223 reviews) | 
| **User, Role, and Access Management** | Not enough data | 8.5 (309 reviews) | 
| **Performance** | Not enough data | 8.9 (336 reviews) | 
| **Mobility** | Not enough data | 8.7 (291 reviews) | 
| **Reporting** | Not enough data | 8.4 (316 reviews) | 
| **Dashboards** | Not enough data | 8.5 (333 reviews) | 

---
## Categories
**Shared Categories (2):** [Feedback Analytics Software](https://www.g2.com/categories/feedback-analytics), [Experience Management Software](https://www.g2.com/categories/experience-management)


**Unique to SurveySparrow (5):** [Survey Software](https://www.g2.com/categories/survey), [Online Reputation Management Software](https://www.g2.com/categories/online-reputation-management), [Employee Engagement Software](https://www.g2.com/categories/employee-engagement), [Exit Interview Management Software](https://www.g2.com/categories/exit-interview-management), [Online Form Builder Software](https://www.g2.com/categories/online-form-builder)


---
## Reviewer Demographics

### By Company Size

| Segment | Medallia Customer Experience | SurveySparrow | 
|---|---|---|
| **Small-Business** | 10.1% | 68.5% | 
| **Mid-Market** | 22.2% | 24.6% | 
| **Enterprise** | 67.7% | 6.8% | 

### By Industry

#### Medallia Customer Experience

- **Hospitality:** 14.0%
- **Financial Services:** 10.2%
- **Information Technology and Services:** 7.5%
- **Retail:** 7.0%
- **Telecommunications:** 5.4%
- **Automotive:** 5.4%
- **Insurance:** 4.8%
- **Health, Wellness and Fitness:** 3.8%
- **Banking:** 3.2%
- **Consumer Goods:** 2.2%
- **Other:** 36.6%

#### SurveySparrow

- **Information Technology and Services:** 8.8%
- **Marketing and Advertising:** 7.9%
- **Computer Software:** 7.8%
- **Education Management:** 4.7%
- **Financial Services:** 3.4%
- **Higher Education:** 3.3%
- **Health, Wellness and Fitness:** 3.2%
- **Non-Profit Organization Management:** 3.1%
- **Management Consulting:** 2.9%
- **Market Research:** 2.4%
- **Other:** 52.5%

---
## Alternatives

### Alternatives to Medallia Customer Experience

- [Qualtrics Customer Experience](https://www.g2.com/products/qualtrics-customer-experience/reviews) — 4.3/5 stars (751 reviews)
- [InMoment Experience Improvement (XI) Platform](https://www.g2.com/products/inmoment-experience-improvement-xi-platform/reviews) — 4.7/5 stars (319 reviews)
- [Verint Voice of the Customer](https://www.g2.com/products/verint-verint-voice-of-the-customer/reviews) — 4.2/5 stars (41 reviews)
- [Birdeye](https://www.g2.com/products/birdeye/reviews) — 4.7/5 stars (4060 reviews)
- [SurveyMonkey](https://www.g2.com/products/surveymonkey/reviews) — 4.4/5 stars (23546 reviews)
- [Qualtrics Strategy & Research](https://www.g2.com/products/qualtrics-strategy-research/reviews) — 4.4/5 stars (3015 reviews)
- [AskNicely](https://www.g2.com/products/asknicely/reviews) — 4.7/5 stars (1050 reviews)
- [Gainsight Customer Success](https://www.g2.com/products/gainsight-customer-success/reviews) — 4.5/5 stars (1731 reviews)
- [Forsta](https://www.g2.com/products/forsta/reviews) — 4.2/5 stars (335 reviews)
- [CustomerGauge](https://www.g2.com/products/customergauge/reviews) — 4.6/5 stars (50 reviews)

### Alternatives to SurveySparrow

- [SurveyMonkey](https://www.g2.com/products/surveymonkey/reviews) — 4.4/5 stars (23546 reviews)
- [Jotform](https://www.g2.com/products/jotform/reviews) — 4.7/5 stars (5161 reviews)
- [Qualtrics Strategy & Research](https://www.g2.com/products/qualtrics-strategy-research/reviews) — 4.4/5 stars (3015 reviews)
- [Typeform](https://www.g2.com/products/typeform/reviews) — 4.5/5 stars (1001 reviews)
- [Alchemer Survey](https://www.g2.com/products/alchemer-survey/reviews) — 4.4/5 stars (951 reviews)
- [QuestionPro](https://www.g2.com/products/questionpro/reviews) — 4.5/5 stars (1139 reviews)
- [Microsoft Forms](https://www.g2.com/products/microsoft-forms/reviews) — 4.4/5 stars (471 reviews)
- [Culture Amp](https://www.g2.com/products/culture-amp/reviews) — 4.5/5 stars (1575 reviews)
- [Formstack Forms](https://www.g2.com/products/formstack-forms/reviews) — 4.3/5 stars (471 reviews)
- [Birdeye](https://www.g2.com/products/birdeye/reviews) — 4.7/5 stars (4060 reviews)

---
## Top Discussions

### Medallia Customer Experience

No discussions available for this product.

### SurveySparrow

- Title: [What is SurveySparrow used for?](https://www.g2.com/discussions/what-is-surveysparrow-used-for) — 2 comments
  > **Top comment:** "SurveySparrow helps you measure employee motivation by using surveys specially made for them. You can measure how engaged they are, their job satisfaction..."
- Title: [Survey sparrow is legitimate.](https://www.g2.com/discussions/survey-sparrow-is-legitimate) — 2 comments, 1 upvote
  > **Top comment:** "ok"
- Title: [Please increase the trail period if needed. not for all but who requests it.](https://www.g2.com/discussions/please-increase-the-trail-period-if-needed-not-for-all-but-who-requests-it) — 2 comments, 1 upvote
  > **Top comment:** "A perfect choice for business development. Thank you."
- Title: [My email is no longer on the system, what can be the course of it?](https://www.g2.com/discussions/my-email-is-no-longer-on-the-system-what-can-be-the-course-of-it) — 2 comments, 1 upvote
  > **Top comment:** "I have the same problem."
- Title: [What's the best thing about using survey sparrow?](https://www.g2.com/discussions/what-s-the-best-thing-about-using-survey-sparrow) — 2 comments
  > **Top comment:** "easy to use, get variety of formats and can change accordingly.
better then other online survey"

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/medallia-customer-experience-vs-surveysparrow)