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# Medallia Customer Experience vs SMG - Service Management Group Comparison - What are their main differences?

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Medallia Customer ExperienceSMG - Service Management Group[+ Add Product](#)

Pricing

**Medallia Customer Experience**
Free Trial

**Contact Us** Per Year · Medallia Experience Cloud

**SMG - Service Management Group**
No pricing available

**Pricing Insights**
from reviews

Time to Implement

**Medallia Customer Experience**
5 months

Based on 18 responses

**SMG - Service Management Group**
3 monthsFaster

Based on 5 responses

Return on Investment

**Medallia Customer Experience**
19 months

Based on 14 responses

**SMG - Service Management Group**
Not enough reviews yet

Perceived Cost

**Medallia Customer Experience**
$$$$$

**SMG - Service Management Group**
Not enough reviews yet

Average Discount

**Medallia Customer Experience**
10%

**SMG - Service Management Group**
Not enough reviews yet

 ![Medallia Customer Experience](https://images.g2crowd.com/uploads/product/hd_favicon/8b51395a78dd593b61bd23efdd512d12/medallia-customer-experience.svg "Medallia Customer Experience")

 ![SMG - Service Management Group](https://images.g2crowd.com/uploads/product/hd_favicon/dc212e205c4c4062f187e93e9794250c/smg-service-management-group.svg "SMG - Service Management Group")

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**Pros & Cons**
from reviews

**Medallia Customer Experience**
[
Feedback Management (17)
](https://www.g2.com/products/medallia-customer-experience/reviews?filters%5Bsentiment_snippet%5D=1120894&qs=pros-and-cons#reviews)[
Helpful (16)
](https://www.g2.com/products/medallia-customer-experience/reviews?filters%5Bsentiment_snippet%5D=1120176&qs=pros-and-cons#reviews)[
Learning Curve (6)
](https://www.g2.com/products/medallia-customer-experience/reviews?filters%5Bsentiment_snippet%5D=1120020&qs=pros-and-cons#reviews)[
Limitations (6)
](https://www.g2.com/products/medallia-customer-experience/reviews?filters%5Bsentiment_snippet%5D=1120702&qs=pros-and-cons#reviews)

**SMG - Service Management Group**
[
Customer Focus (3)
](https://www.g2.com/products/smg-service-management-group/reviews?filters%5Bsentiment_snippet%5D=1951864&qs=pros-and-cons#reviews)[
Helpful (2)
](https://www.g2.com/products/smg-service-management-group/reviews?filters%5Bsentiment_snippet%5D=1951866&qs=pros-and-cons#reviews)[
Delay Issues (1)
](https://www.g2.com/products/smg-service-management-group/reviews?filters%5Bsentiment_snippet%5D=1951854&qs=pros-and-cons#reviews)[
Time-Consumption (1)
](https://www.g2.com/products/smg-service-management-group/reviews?filters%5Bsentiment_snippet%5D=1951862&qs=pros-and-cons#reviews)

Integrations

**Medallia Customer Experience**
[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_eec7306010aa74e9dc20e6151e30e3bd/fjord.jpeg "Product Avatar Image")

Accenture Song (formerly...

](https://www.g2.com/products/accenture-song-formerly-fjord/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_5a7938ffd6497884772dc39786f9e1e2/adobe-analytics.png "Product Avatar Image")

Adobe Analytics

](https://www.g2.com/products/adobe-analytics/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_5a7938ffd6497884772dc39786f9e1e2/adobe-experience-manager.png "Product Avatar Image")

Adobe

](https://www.g2.com/products/adobe-experience-manager/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_2ac0e7b10e1efb64107026cb2b241d53/azure-pipelines.jpg "Product Avatar Image")

Azure Pipelines

](https://www.g2.com/products/azure-pipelines/reviews)[
View all
](https://www.g2.com/products/medallia-customer-experience/integrations)

**SMG - Service Management Group**
Not enough data

Screenshots

**Medallia Customer Experience**
 ![Medallia Customer Experience screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/1338912/Screenshot-2023-09-13-at-2.05.00-PM.png)

**SMG - Service Management Group**
No screenshot available

**Ratings**
from reviews

Meets Requirements

**Medallia Customer Experience**

**8.7** /10

Based on 155 responses

**SMG - Service Management Group**

**9.1** /10

Based on 32 responses

Ease of Use

**Medallia Customer Experience**

**8.6** /10

Based on 165 responses

**SMG - Service Management Group**

**8.5** /10

Based on 32 responses

Ease of Setup

**Medallia Customer Experience**

**7.4** /10

Based on 120 responses

**SMG - Service Management Group**

**8.2** /10

Based on 14 responses

Ease of Admin

**Medallia Customer Experience**

**7.7** /10

Based on 86 responses

**SMG - Service Management Group**

**8.6** /10

Based on 14 responses

Quality of Support

**Medallia Customer Experience**

**8.6** /10

Based on 138 responses

**SMG - Service Management Group**

**9.3** /10

Based on 28 responses

Has the product been a good partner in doing business?

**Medallia Customer Experience**

**8.7** /10

Based on 90 responses

**SMG - Service Management Group**

**8.7** /10

Based on 15 responses

Product Direction (% positive)

**Medallia Customer Experience**

**9.5** /10

Based on 149 responses

**SMG - Service Management Group**

**8.2** /10

Based on 26 responses

**Features**
ratings from reviews

Experience Management

**8.1** /10

Based on 76 responses

**9.1** /10

Based on 20 responses

Feedback Analytics

**8.1** /10

Based on 59 responses

Not enough data

Employee Engagement

Not enough data

**9.4** /10

Based on 16 responses

User Insights

**Reviewers' Company Size**

Small-Business(50 or fewer emp.)
9.7%

Mid-Market(51-1000 emp.)
21.5%

Enterprise(\> 1000 emp.)
68.7%

Small-Business(50 or fewer emp.)
9.7%

Mid-Market(51-1000 emp.)
21.5%

Enterprise(\> 1000 emp.)
68.7%

Small-Business(50 or fewer emp.)
14.0%

Mid-Market(51-1000 emp.)
34.0%

Enterprise(\> 1000 emp.)
52.0%

Small-Business(50 or fewer emp.)
14.0%

Mid-Market(51-1000 emp.)
34.0%

Enterprise(\> 1000 emp.)
52.0%

**Reviewers' Industry**

[![Medallia Customer Experience](https://images.g2crowd.com/uploads/product/hd_favicon/8b51395a78dd593b61bd23efdd512d12/medallia-customer-experience.svg "Medallia Customer Experience")](https://www.g2.com/products/medallia-customer-experience/reviews)
Medallia Customer Experience

Hospitality
13.5%

Financial Services
11.5%

Information Technology and Services
7.3%

Retail
6.8%

Insurance
5.7%

Other
55.2%

[![SMG - Service Management Group](https://images.g2crowd.com/uploads/product/hd_favicon/dc212e205c4c4062f187e93e9794250c/smg-service-management-group.svg "SMG - Service Management Group")](https://www.g2.com/products/smg-service-management-group/reviews)
SMG - Service Management Group

Retail
32.0%

Restaurants
28.0%

Food & Beverages
22.0%

Hospitality
4.0%

Hospital & Health Care
2.0%

Other
12.0%

Alternatives

**Medallia Customer Experience Alternatives**

 ![AskNicely](https://images.g2crowd.com/uploads/product/hd_favicon/8b4f2337b545e6e7a2bcea877e24da94/asknicely.svg "AskNicely")

[
AskNicely
](/products/asknicely/reviews)

 ![Qualtrics Customer Experience](https://images.g2crowd.com/uploads/product/hd_favicon/8890eea0cb317c903c079caf28914e83/qualtrics-customer-experience%282%29.svg "Qualtrics Customer Experience")

[
Qualtrics Customer Experience
](/products/qualtrics-customer-experience/reviews)

 ![InMoment Experience Improvement (XI) Platform](https://images.g2crowd.com/uploads/product/hd_favicon/10777a1508e330761fe8a92a5a22bdc8/inmoment-experience-improvement-xi-platform.svg "InMoment Experience Improvement (XI) Platform")

[
InMoment Experience...
](/products/inmoment-experience-improvement-xi-platform/reviews)

 ![Birdeye](https://images.g2crowd.com/uploads/product/hd_favicon/514fe0a03abf96030f2ff069dc84ec93/birdeye.svg "Birdeye")

[
Birdeye
](/products/birdeye/reviews)

**SMG - Service Management Group Alternatives**

 ![Qualtrics Customer Experience](https://images.g2crowd.com/uploads/product/hd_favicon/8890eea0cb317c903c079caf28914e83/qualtrics-customer-experience%282%29.svg "Qualtrics Customer Experience")

[
Qualtrics Customer Experience
](/products/qualtrics-customer-experience/reviews)

 ![SAP SuccessFactors HCM](https://images.g2crowd.com/uploads/product/hd_favicon/edf2d15ffc689390deffd10a34a9fc03/sap-sap-successfactors-hcm.svg "SAP SuccessFactors HCM")

[
SAP SuccessFactors HCM
](/products/sap-sap-successfactors-hcm/reviews)

 ![SurveyMonkey](https://images.g2crowd.com/uploads/product/hd_favicon/14719688a688f7283815b6565517d7ee/surveymonkey.svg "SurveyMonkey")

[
SurveyMonkey
](/products/surveymonkey/reviews)

 ![InMoment Experience Improvement (XI) Platform](https://images.g2crowd.com/uploads/product/hd_favicon/10777a1508e330761fe8a92a5a22bdc8/inmoment-experience-improvement-xi-platform.svg "InMoment Experience Improvement (XI) Platform")

[
InMoment Experience...
](/products/inmoment-experience-improvement-xi-platform/reviews)

## Medallia Customer Experience vs SMG - Service Management Group FAQs

Generated using AI

Last updated: August 16, 2026

### What is the difference between Medallia Customer Experience vs SMG - Service Management Group?

SMG - Service Management Group stands out for higher reviewer satisfaction on support and setup, while Medallia Customer Experience is noted for its advanced analytics and feedback management capabilities.

| [Medallia Customer Experience](https://www.g2.com/products/medallia-customer-experience/reviews) | [SMG - Service Management Group](https://www.g2.com/products/smg-service-management-group/reviews) |
| --- | --- |
| 4.5/5 (210 reviews) | 4.6/5 (50 reviews) |
| Enterprise | Enterprise |
| 7.4 | 8.2 |
| 8.6 | 9.3 |
| Feedback Management (17 all-time mentions) | Customer Focus (3 all-time mentions) |

### How do the pricing models of Medallia Customer Experience and SMG - Service Management Group compare?

SMG - Service Management Group is rated higher for value, with a stronger Price/Cost satisfaction score than Medallia Customer Experience.

- **Medallia Customer Experience:** In recent reviews, several reviewers describe Medallia as expensive and note that advanced AI features may require additional costs.
- **SMG - Service Management Group:** Reviewers highlight that while SMG is not the least expensive, they feel the value and quality of service justify the investment.

### What are the best alternatives to Medallia Customer Experience and SMG - Service Management Group?

The top three alternatives to Medallia Customer Experience and SMG - Service Management Group are Qualtrics Customer Experience, AskNicely, and InMoment Experience Improvement (XI) Platform.

| Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength |
| --- | --- | --- | --- | --- |
| [Medallia Customer Experience](https://www.g2.com/products/medallia-customer-experience/reviews) | 4.5/5 (210 reviews) | Enterprise | In recent reviews, several reviewers describe Medallia as expensive and note that advanced AI features may require additional costs. | Feedback Management (17 all-time mentions) |
| [SMG - Service Management Group](https://www.g2.com/products/smg-service-management-group/reviews) | 4.6/5 (50 reviews) | Enterprise | Reviewers highlight that while SMG is not the least expensive, they feel the value and quality of service justify the investment. | Customer Focus (3 all-time mentions) |
| [Qualtrics Customer Experience](https://www.g2.com/products/qualtrics-customer-experience/reviews) | 4.3/5 (751 reviews) | Enterprise | — | — |
| [AskNicely](https://www.g2.com/products/asknicely/reviews) | 4.7/5 (1050 reviews) | Mid-Market | — | — |
| [InMoment Experience Improvement (XI) Platform](https://www.g2.com/products/inmoment-experience-improvement-xi-platform/reviews) | 4.7/5 (319 reviews) | Small-Business | — | — |

### Which Experience Management features should I prioritize when comparing Medallia Customer Experience and SMG - Service Management Group?

Buyers should prioritize Feedback Management, Ease of Setup, Quality of Support, Insights Generation, and Ease of Use when comparing Medallia Customer Experience and SMG - Service Management Group.

- **Feedback Management:** Medallia Customer Experience (17 all-time mentions), SMG - Service Management Group (—)
- **Ease of Setup:** Medallia Customer Experience (7.4), SMG - Service Management Group (8.2)
- **Quality of Support:** Medallia Customer Experience (8.6), SMG - Service Management Group (9.3)
- **Insights Generation:** Medallia Customer Experience (11 all-time mentions), SMG - Service Management Group (2 all-time mentions)
- **Ease of Use:** Medallia Customer Experience (8.7), SMG - Service Management Group (8.5)

### What are the pros and cons of Medallia Customer Experience vs SMG - Service Management Group?

Medallia Customer Experience is strongest in feedback management and analytics, while SMG - Service Management Group excels in customer support and ease of setup.

- **Medallia Customer Experience strengths:** Feedback Management (17 all-time mentions), Helpful (16), Ease of Use (15), Customer Support (11), Insights Generation (11), Easy Integrations (5), Easy Setup (5).
- **Medallia Customer Experience trade-offs:** Learning Curve (6), Limitations (6), Steep Learning Curve (6), AI Limitations (5), Difficult Reporting (4).
- **SMG - Service Management Group strengths:** Customer Focus (3 all-time mentions), Helpful (2), Insights Generation (2), Customer Support (1), Data Quality (1).
- **SMG - Service Management Group trade-offs:** Delay Issues (1), Time-Consumption (1).

### Is Medallia Customer Experience or SMG - Service Management Group better for small businesses?

AskNicely is the better fit for small businesses, as it is the top-ranked alternative with a small-business segment focus, while both Medallia Customer Experience and SMG - Service Management Group are primarily used by enterprise customers.

- **Medallia Customer Experience:** Largest segment is Enterprise; reviewers highlight scalability and advanced analytics, but note complexity and higher cost may challenge smaller organizations.
- **SMG - Service Management Group:** Largest segment is Enterprise; reviewers describe strong support and actionable insights, but do not cite small-business adoption.

### Which Experience Management platform has better integrations?

Medallia Customer Experience and SMG - Service Management Group are at parity for integrations, as neither product has recent reviewer-cited integration data above the publish threshold.

- **Medallia Customer Experience:** In recent reviews, integrations are mentioned, but no specific third-party tools are cited above the publish threshold.
- **SMG - Service Management Group:** No reviewer-cited integrations above the publish threshold.

### How do Medallia Customer Experience and SMG - Service Management Group compare on customer support?

SMG - Service Management Group is rated higher for Quality of Support, with a 0.7-point advantage over Medallia Customer Experience (9.3 vs 8.6).

- **Medallia Customer Experience:** Reviewers frequently mention a broad, helpful support network and proactive support, but some note delays and communication gaps.
- **SMG - Service Management Group:** Reviewers consistently highlight responsive, knowledgeable support teams and high satisfaction with support experiences.

### Which is easier to implement, Medallia Customer Experience or SMG - Service Management Group?

SMG - Service Management Group is rated higher for Ease of Setup, with a 0.8-point advantage over Medallia Customer Experience (8.2 vs 7.4).

- **Medallia Customer Experience:** Reviewers describe setup as complex and resource-intensive, with a steep learning curve and challenges for new users, though some note smooth onboarding in specific cases.
- **SMG - Service Management Group:** Reviewers highlight quick setup, user-friendly onboarding, and efficient adaptation to business needs, with only occasional mentions of minor pain points.

### Which product has better Surveys?

Medallia Customer Experience and SMG - Service Management Group both offer strong survey capabilities, but Medallia Customer Experience is more frequently cited for advanced feedback management and analytics.

- **Medallia Customer Experience:** Surveys are a core feature, with 17 all-time mentions for Feedback Management and 11 for Insights Generation; reviewers highlight advanced analytics and actionable insights from survey data.
- **SMG - Service Management Group:** Surveys are central to the platform, with reviewers noting actionable survey insights and support for improving service standards, but fewer all-time mentions for survey-related strengths.