# Medallia Customer Experience vs Qualtrics Market Research Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Medallia Customer Experience excels in user-friendliness, with many users highlighting its straightforward interface. One user mentioned that Medallia Agile Research is "easy to use" and a great fit for small to mid-sized businesses, making it accessible for teams without extensive training.
- **Users say** that Qualtrics Strategy & Research offers a more integrated research experience, with features that allow for seamless question building and logic adjustments. Reviewers appreciate how this continuous flow enhances their workflow, contrasting with the more segmented approach of some other tools.
- **According to verified reviews** , Medallia shines in its ability to foster a strong partnership with users, receiving high marks for being a good business partner. Users feel supported in their strategic shifts, as one noted the importance of embracing change in their organization.
- **Reviewers mention** that Qualtrics stands out with its ExpertReview engine, which acts as a built-in research consultant. This feature helps users identify potential survey fatigue before publishing, showcasing Qualtrics' commitment to enhancing the quality of research outputs.
- **G2 reviewers highlight** that while both platforms have strong support ratings, Qualtrics edges out slightly with a higher quality of support score. Users have noted that the assistance they receive is timely and effective, which is crucial for maintaining productivity during research projects.
- **Users report** that Medallia's product direction and innovation are highly regarded, with a notable score in this area. This suggests that users feel confident in the platform's future developments, which is essential for organizations looking for long-term solutions.



---
## Frequently Asked Questions

### What is the difference between Medallia Customer Experience vs Qualtrics Market Research?

Medallia Customer Experience stands out for its slightly higher G2 rating and reviewer-cited strengths in feedback management, while Qualtrics Market Research is noted for its robust survey creation and broader review base.

| [Medallia Customer Experience](https://www.g2.com/products/medallia-customer-experience/reviews) | [Qualtrics Market Research](https://www.g2.com/products/qualtrics-market-research/reviews) |
| --- | --- |
| 4.5/5 (210 reviews) | 4.4/5 (3018 reviews) |
| Enterprise | Enterprise |
| 7.4 | 8.3 |
| 8.6 | 8.7 |
| Feedback Management (17 all-time mentions) | Survey Creation (246 all-time mentions) |



### How do the pricing models of Medallia Customer Experience and Qualtrics Market Research compare?

Qualtrics Market Research is rated higher for value, with reviewers expressing greater satisfaction with its pricing and cost structure.

- **Medallia Customer Experience:** In recent reviews, several reviewers describe Medallia as expensive and note that advanced features like AI may require additional costs.
- **Qualtrics Market Research:** Reviewers acknowledge that Qualtrics can be pricey, but many highlight the platform's robust features and flexibility as justifying the investment, especially for larger teams or advanced research needs.
- **Switching reasons:** Some reviewers mention considering Qualtrics as an alternative to Medallia due to perceived limitations and cost concerns with Medallia.



### What are the best alternatives to Medallia Customer Experience and Qualtrics Market Research?

The top 3 alternatives to Medallia Customer Experience and Qualtrics Market Research are SurveyMonkey, AskNicely, and SurveySparrow.

| Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength |
| --- | --- | --- | --- | --- |
| [Medallia Customer Experience](https://www.g2.com/products/medallia-customer-experience/reviews) | 4.5/5 (210 reviews) | Enterprise | In recent reviews, several note high cost and complexity | Feedback Management (17 all-time mentions) |
| [Qualtrics Market Research](https://www.g2.com/products/qualtrics-market-research/reviews) | 4.4/5 (3018 reviews) | Enterprise | Reviewers highlight robust features but mention high pricing | Survey Creation (246 all-time mentions) |
| [SurveyMonkey](https://www.g2.com/products/surveymonkey/reviews) | 4.4/5 (23901 reviews) | Small-Business | Reviewers frequently cite affordability and ease of use | Ease of Use and Quick Survey Deployment |
| [AskNicely](https://www.g2.com/products/asknicely/reviews) | 4.7/5 (1050 reviews) | Mid-Market | Reviewers mention strong value for NPS and customer feedback | NPS Management and Customer Feedback |
| [SurveySparrow](https://www.g2.com/products/surveysparrow/reviews) | 4.4/5 (2067 reviews) | Small-Business | Reviewers highlight competitive pricing and modern UI | Modern Interface and Survey Flexibility |



### Which Experience Management features should I prioritize when comparing Medallia Customer Experience and Qualtrics Market Research?

Buyers should prioritize Feedback Management, Survey Creation, Ease of Use, Insights Generation, and Customer Support when comparing Medallia Customer Experience and Qualtrics Market Research.

- **Feedback Management:** Medallia Customer Experience (17 all-time mentions), Qualtrics Market Research (47 all-time mentions)
- **Survey Creation:** Medallia Customer Experience (—), Qualtrics Market Research (246 all-time mentions)
- **Ease of Use:** Medallia Customer Experience (8.7), Qualtrics Market Research (8.5), plus 15 and 296 all-time mentions respectively
- **Insights Generation:** Medallia Customer Experience (11 all-time mentions), Qualtrics Market Research (69 all-time mentions)
- **Customer Support:** Medallia Customer Experience (8.6), Qualtrics Market Research (8.7), with 11 and 55 all-time mentions respectively



### What are the pros and cons of Medallia Customer Experience vs Qualtrics Market Research?

Medallia Customer Experience's headline strength is feedback management, while Qualtrics Market Research excels in survey creation and flexibility.

- **Medallia Customer Experience strengths:** Feedback Management (17 all-time mentions), Helpful (16), Ease of Use (15), Customer Support (11), Insights Generation (11), Easy Integrations (5), Easy Setup (5)
- **Medallia Customer Experience trade-offs:** Learning Curve (6), Limitations (6), Steep Learning Curve (6), AI Limitations (5), Difficult Reporting (4)
- **Qualtrics Market Research strengths:** Ease of Use (296 all-time mentions), Survey Creation (246), Features (109), Intuitive (99), Ease of Creation (82), User Interface (70), Insights (69), Templates (60), Helpful (59), Data Analysis (58), Data Collection (56), Customer Support (55), Customizability (48), Reporting (48), Feedback Management (47)
- **Qualtrics Market Research trade-offs:** Survey Issues (79), Survey Limitations (62), Learning Curve (53), Limited Customization (47), Pricing Issues (47)



### Is Medallia Customer Experience or Qualtrics Market Research better for small businesses?

SurveyMonkey is the better fit for small businesses, as both Medallia Customer Experience and Qualtrics Market Research are primarily used by enterprise reviewers.

- **Medallia Customer Experience:** Largest segment is Enterprise; reviewers note complexity and higher cost as challenges for smaller organizations.
- **Qualtrics Market Research:** Largest segment is Enterprise; reviewers highlight robust features but mention high pricing as a barrier for small businesses.



### Which Experience Management platform has better integrations?

Medallia Customer Experience and Qualtrics Market Research are at parity for integrations, as reviewers mention integrations for both but without a clear preference or dominant tool.

- **Medallia Customer Experience:** Reviewers mention easy integrations, including CRM systems like Salesforce, but no specific third-party tool dominates recent feedback.
- **Qualtrics Market Research:** Reviewers highlight integration with Microsoft ecosystem tools such as Azure DevOps and Power BI, as well as internal system triggers, but no single integration is cited with a high all-time count.



### How do Medallia Customer Experience and Qualtrics Market Research compare on customer support?

Medallia Customer Experience and Qualtrics Market Research are at parity on Quality of Support, with scores of 8.6 and 8.7 respectively.

- **Medallia Customer Experience:** Reviewers frequently cite a strong, helpful support network and proactive assistance, though some mention delays in response and communication gaps.
- **Qualtrics Market Research:** Reviewers highlight a solid support team, helpful resources, and responsive customer service, with some noting the need for more direct support and training for advanced features.



### Which is easier to implement, Medallia Customer Experience or Qualtrics Market Research?

Qualtrics Market Research is rated higher for Ease of Setup, with a score of 8.3 compared to Medallia Customer Experience's 7.4.

- **Medallia Customer Experience:** Reviewers describe the setup as complex and sometimes lengthy, with a notable learning curve and resource requirements, though some mention smooth initial experiences.
- **Qualtrics Market Research:** Reviewers consistently report straightforward setup for basic surveys, intuitive onboarding for standard use cases, and easier initial configuration, though advanced modules may require more training.



### Which product has better Surveys?

Qualtrics Market Research is favored for Surveys, with a significantly higher all-time mention count and reviewer-cited strengths in survey creation.

- **Medallia Customer Experience:** Surveys are cited as a core feature, with reviewers noting actionable feedback and clear insights, but with fewer all-time mentions compared to Qualtrics.
- **Qualtrics Market Research:** Survey Creation is the top-cited feature with 246 all-time mentions, and reviewers consistently highlight the platform's flexibility, advanced logic, and ease of building complex surveys.



| | Medallia Customer Experience | Qualtrics Market Research | 
|---|---|---|
| **Star Rating** | 4.5 out of 5 | 4.4 out of 5 | 
| **Total Reviews** | 210 | 3,018 | 
| **Largest Market Segment** | Enterprise (68.4% of reviews) | Enterprise (44.9% of reviews) | 
| **Entry Level Price** | Contact Us Per Year | No pricing available | 

---
## Top Pros & Cons

### Medallia Customer Experience

Pros:
- Feedback Management (15 reviews)
- Ease of Use (13 reviews)

Cons:
- Steep Learning Curve (6 reviews)
- AI Limitations (5 reviews)

### Qualtrics Market Research

Pros:
- Ease of Use (295 reviews)
- Survey Creation (246 reviews)

Cons:
- Survey Issues (79 reviews)
- Survey Limitations (62 reviews)

---
## Ratings Comparison
| Rating | Medallia Customer Experience | Qualtrics Market Research | 
|---|---|---|
  | **Meets Requirements** | 8.7 (153 reviews) | 8.9 (2516 reviews) | 
  | **Ease of Use** | 8.6 (163 reviews) | 8.5 (2521 reviews) | 
  | **Ease of Setup** | 7.4 (118 reviews) | 8.3 (1070 reviews) | 
  | **Ease of Admin** | 7.7 (85 reviews) | 8.4 (1037 reviews) | 
  | **Quality of Support** | 8.6 (136 reviews) | 8.7 (2190 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.7 (89 reviews) | 8.7 (965 reviews) | 
  | **Product Direction (% positive)** | 9.5 (147 reviews) | 8.1 (2428 reviews) | 

---
## Pricing

### Medallia Customer Experience

#### Entry-Level Pricing

Plan: Medallia Experience Cloud

Price: Contact Us Per Year

Key Features:
- Medallia Experience Cloud

[Learn more about Medallia Customer Experience](https://www.g2.com/products/medallia-customer-experience/reviews)

#### Free Trial

Yes

### Qualtrics Market Research

#### Entry-Level Pricing

No pricing available

#### Free Trial

Yes

---
## Features Comparison By Category

### Collaboration & Productivity

| Product | Score | Reviews |
|---|---|---|
| **Medallia Customer Experience** | N/A | N/A |
| **Qualtrics Market Research** | N/A | N/A |

#### Additional Functionality

| Feature | Medallia Customer Experience | Qualtrics Market Research | 
|---|---|---|
| **Third-Party Integrations** | Not enough data | Not enough data | 
| **To-Do List** | Not enough data | Not enough data | 
| **@mentions** | Not enough data | Not enough data | 
| **Single Sign On** | Not enough data | Not enough data | 
| **File Management** | Not enough data | Not enough data | 
| **Activity Dashboard** | Not enough data | Not enough data | 
| **Drag & Drop** | Not enough data | Not enough data | 
| **Alerts/Notifications** | Not enough data | Not enough data | 
| **Prioritization** | Not enough data | Not enough data | 
| **Access Controls/Permissions** | Not enough data | Not enough data | 
| **Screen Sharing** | Not enough data | Not enough data | 
| **Content Management** | Not enough data | Not enough data | 
| **Brainstorming** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **File Transfer** | Not enough data | Not enough data | 
| **Calendar Management** | Not enough data | Not enough data | 
| **Status Tracking** | Not enough data | Not enough data | 
| **Real-Time Notifications** | Not enough data | Not enough data | 
| **Version Control** | Not enough data | Not enough data | 
| **Task Management** | Not enough data | Not enough data | 
| **Activity Tracking** | Not enough data | Not enough data | 
| **Real Time Editing** | Not enough data | Not enough data | 
| **Communication Management** | Not enough data | Not enough data | 
| **Chat/Messaging** | Not enough data | Not enough data | 
| **Tagging** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 
| **Assignment Management** | Not enough data | Not enough data | 
| **Task Scheduling** | Not enough data | Not enough data | 
| **Project Management** | Not enough data | Not enough data | 
| **Collaboration Tools** | Not enough data | Not enough data | 
| **Workflow Management** | Not enough data | Not enough data | 
| **Secure Data Storage** | Not enough data | Not enough data | 
| **File Sharing** | Not enough data | Not enough data | 
| **Document Storage** | Not enough data | Not enough data | 
| **Task Progress Tracking** | Not enough data | Not enough data | 
| **Discussions/Forums** | Not enough data | Not enough data | 
| **Commenting/Notes** | Not enough data | Not enough data | 
| **Reporting & Statistics** | Not enough data | Not enough data | 
| **Contact Management** | Not enough data | Not enough data | 
| **Video Conferencing** | Not enough data | Not enough data | 
| **Progress Tracking** | Not enough data | Not enough data | 
| **Mobile Access** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 
| **Document Management** | Not enough data | Not enough data | 
| **Customizable Branding** | Not enough data | Not enough data | 

### User Research

| Product | Score | Reviews |
|---|---|---|
| **Medallia Customer Experience** | N/A | N/A |
| **Qualtrics Market Research** | 7.6/10 | 19 |

#### User Response Methods

| Feature | Medallia Customer Experience | Qualtrics Market Research | 
|---|---|---|
| **Survey** | Not enough data | 8.7 (14 reviews) | 
| **Video Snippets** | Not enough data | 6.3 (8 reviews) | 
| **Video Interview** | Not enough data | 5.7 (7 reviews) | 
| **Photo Submission** | Not enough data | 7.3 (8 reviews) | 
| **Text/Notes** | Not enough data | 8.3 (9 reviews) | 
| **Commenting/Notes** | Not enough data | Not enough data | 

#### Participant Selection

| Feature | Medallia Customer Experience | Qualtrics Market Research | 
|---|---|---|
| **In-App** | Not enough data | 6.9 (9 reviews) | 
| **In-Store** | Not enough data | 6.9 (8 reviews) | 
| **On-Site** | Not enough data | 7.5 (8 reviews) | 
| **Recruitment Pool** | Not enough data | 8.1 (8 reviews) | 
| **Single Sign On** | Not enough data | Not enough data | 

#### Insights

| Feature | Medallia Customer Experience | Qualtrics Market Research | 
|---|---|---|
| **Analytics** | Not enough data | 8.9 (12 reviews) | 
| **Collaboration** | Not enough data | 8.0 (9 reviews) | 
| **Sorting** | Not enough data | 8.8 (10 reviews) | 
| **Visual Analytics** | Not enough data | Not enough data | 

#### Generative AI

| Feature | Medallia Customer Experience | Qualtrics Market Research | 
|---|---|---|
| **AI Text Summarization** | Not enough data | 6.9 (7 reviews) | 
| **Generative AI** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | Medallia Customer Experience | Qualtrics Market Research | 
|---|---|---|
| **User Journeys** | Not enough data | Not enough data | 
| **Usability Testing** | Not enough data | Not enough data | 
| **Engagement Tracking** | Not enough data | Not enough data | 
| **For Mobile** | Not enough data | Not enough data | 
| **A/B Testing** | Not enough data | Not enough data | 
| **Search/Filter** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Data Visualization** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 
| **Drag & Drop** | Not enough data | Not enough data | 
| **Unmoderated Testing** | Not enough data | Not enough data | 
| **Screen Activity Recording** | Not enough data | Not enough data | 
| **Behavior Tracking** | Not enough data | Not enough data | 
| **Software Testing Management** | Not enough data | Not enough data | 
| **Performance Metrics** | Not enough data | Not enough data | 
| **Customizable Questions** | Not enough data | Not enough data | 
| **Heatmaps** | Not enough data | Not enough data | 
| **Prototype Creation** | Not enough data | Not enough data | 
| **Activity Dashboard** | Not enough data | Not enough data | 
| **Customer Segmentation** | Not enough data | Not enough data | 
| **Data Import/Export** | Not enough data | Not enough data | 
| **Trend Analysis** | Not enough data | Not enough data | 
| **User Research Analysis** | Not enough data | Not enough data | 
| **Monitoring** | Not enough data | Not enough data | 
| **Third-Party Integrations** | Not enough data | Not enough data | 
| **For Websites** | Not enough data | Not enough data | 
| **Issue Tracking** | Not enough data | Not enough data | 
| **Collaboration Tools** | Not enough data | Not enough data | 
| **Surveys & Feedback** | Not enough data | Not enough data | 
| **Customizable Branding** | Not enough data | Not enough data | 
| **User Management** | Not enough data | Not enough data | 
| **Customizable Templates** | Not enough data | Not enough data | 
| **Design Management** | Not enough data | Not enough data | 
| **Multi-Language** | Not enough data | Not enough data | 
| **Real-Time Data** | Not enough data | Not enough data | 
| **Project Management** | Not enough data | Not enough data | 
| **Customizable Fields** | Not enough data | Not enough data | 
| **Moderated Usability Testing** | Not enough data | Not enough data | 
| **Quantitative Metrics** | Not enough data | Not enough data | 
| **Alerts/Notifications** | Not enough data | Not enough data | 
| **Categorization/Grouping** | Not enough data | Not enough data | 
| **Tagging** | Not enough data | Not enough data | 
| **Conversion Rate Optimization** | Not enough data | Not enough data | 
| **Reporting & Statistics** | Not enough data | Not enough data | 
| **Video recording/Transcriptions** | Not enough data | Not enough data | 
| **Customizable Categories** | Not enough data | Not enough data | 
| **Annotations** | Not enough data | Not enough data | 
| **Performance Testing** | Not enough data | Not enough data | 
| **Benchmarking** | Not enough data | Not enough data | 
| **Question Library** | Not enough data | Not enough data | 
| **Customizable Reports** | Not enough data | Not enough data | 
| **Projections** | Not enough data | Not enough data | 
| **Survey/Poll Management** | Not enough data | Not enough data | 
| **Assessment Management** | Not enough data | Not enough data | 
| **Activity Tracking** | Not enough data | Not enough data | 
| **Video Support** | Not enough data | Not enough data | 
| **Demographic Data** | Not enough data | Not enough data | 
| **Customer Experience Management** | Not enough data | Not enough data | 
| **Workflow Management** | Not enough data | Not enough data | 
| **Geotargeting** | Not enough data | Not enough data | 
| **Access Controls/Permissions** | Not enough data | Not enough data | 
| **Email Reminders** | Not enough data | Not enough data | 
| **Audience Targeting** | Not enough data | Not enough data | 

### Statistical Analysis

| Product | Score | Reviews |
|---|---|---|
| **Medallia Customer Experience** | N/A | N/A |
| **Qualtrics Market Research** | 8.0/10 | 14 |

#### Administration

| Feature | Medallia Customer Experience | Qualtrics Market Research | 
|---|---|---|
| **Quality Control** | Not enough data | 8.5 (12 reviews) | 
| **Data Sampling** | Not enough data | 8.2 (12 reviews) | 
| **Collaboration** | Not enough data | 8.9 (12 reviews) | 
| **Multiple Data Sources** | Not enough data | Not enough data | 
| **Real-Time Data** | Not enough data | Not enough data | 
| **Statistical Process Control** | Not enough data | Not enough data | 

#### Capabilities

| Feature | Medallia Customer Experience | Qualtrics Market Research | 
|---|---|---|
| **Data Visualization** | Not enough data | 8.3 (12 reviews) | 
| **Survival Analysis** | Not enough data | 8.5 (12 reviews) | 
| **Risk Data Attributes** | Not enough data | 8.3 (11 reviews) | 
| **Cost Analysis** | Not enough data | 8.1 (12 reviews) | 
| **Multivariate Analysis** | Not enough data | Not enough data | 
| **What-if Analysis** | Not enough data | Not enough data | 
| **Statistical Analysis** | Not enough data | Not enough data | 
| **Bayesian Analysis** | Not enough data | Not enough data | 
| **Trend Analysis** | Not enough data | Not enough data | 
| **Regression Analysis** | Not enough data | Not enough data | 

#### Methodology

| Feature | Medallia Customer Experience | Qualtrics Market Research | 
|---|---|---|
| **ANOVA Support** | Not enough data | 8.3 (10 reviews) | 
| **Regression** | Not enough data | 7.0 (10 reviews) | 
| **Time Series Analysis** | Not enough data | 7.1 (11 reviews) | 

#### Generative AI

| Feature | Medallia Customer Experience | Qualtrics Market Research | 
|---|---|---|
| **AI Text Generation** | Not enough data | 7.4 (9 reviews) | 
| **AI Text Summarization** | Not enough data | 7.7 (10 reviews) | 
| **Generative AI** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | Medallia Customer Experience | Qualtrics Market Research | 
|---|---|---|
| **Compliance Tracking** | Not enough data | Not enough data | 
| **Real-Time Reporting** | Not enough data | Not enough data | 
| **Statistical Simulation** | Not enough data | Not enough data | 
| **Forecasting** | Not enough data | Not enough data | 
| **Neural Network Modeling** | Not enough data | Not enough data | 
| **Visual Analytics** | Not enough data | Not enough data | 
| **Access Controls/Permissions** | Not enough data | Not enough data | 
| **Data Connectors** | Not enough data | Not enough data | 
| **Customizable Reports** | Not enough data | Not enough data | 
| **Drag & Drop** | Not enough data | Not enough data | 
| **Self Service Data Preparation** | Not enough data | Not enough data | 
| **Performance Metrics** | Not enough data | Not enough data | 
| **Data Transformation** | Not enough data | Not enough data | 
| **Activity Dashboard** | Not enough data | Not enough data | 
| **Data Extraction** | Not enough data | Not enough data | 
| **Reporting/Analytics** | Not enough data | Not enough data | 
| **Predictive Analytics** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Association Discovery** | Not enough data | Not enough data | 
| **Ad hoc Reporting** | Not enough data | Not enough data | 
| **Reporting & Statistics** | Not enough data | Not enough data | 
| **Third-Party Integrations** | Not enough data | Not enough data | 
| **Customization** | Not enough data | Not enough data | 
| **Search/Filter** | Not enough data | Not enough data | 
| **Monitoring** | Not enough data | Not enough data | 
| **Data Clustering** | Not enough data | Not enough data | 
| **Data Import/Export** | Not enough data | Not enough data | 
| **SSL Security** | Not enough data | Not enough data | 
| **File Storage** | Not enough data | Not enough data | 
| **Decision Tree** | Not enough data | Not enough data | 
| **Multiple Scoring Models** | Not enough data | Not enough data | 

### Experience Management

| Product | Score | Reviews |
|---|---|---|
| **Medallia Customer Experience** | 8.1/10 | 74 |
| **Qualtrics Market Research** | 7.6/10 | 12 |

#### Analytics

| Feature | Medallia Customer Experience | Qualtrics Market Research | 
|---|---|---|
| **Net Promoter Score (NPS)** | 9.4 (57 reviews) | 8.3 (8 reviews) | 
| **Customer Satisfaction (CSAT) Score** | 9.2 (55 reviews) | 8.7 (9 reviews) | 
| **Customer Effort Score (CES)** | 8.7 (49 reviews) | 8.3 (8 reviews) | 
| **Gamification** | 6.1 (44 reviews) | 7.3 (8 reviews) | 

#### Customization

| Feature | Medallia Customer Experience | Qualtrics Market Research | 
|---|---|---|
| **Stakeholder Management** | 8.6 (53 reviews) | 7.9 (8 reviews) | 
| **Multilanguage Support** | 7.9 (46 reviews) | 7.8 (9 reviews) | 
| **Multiple Branding Support** | 8.6 (45 reviews) | 8.1 (7 reviews) | 
| **Vertical-specific Solutions** | 8.3 (45 reviews) | 8.6 (7 reviews) | 
| **Customizable Branding** | Not enough data | Not enough data | 
| **Knowledge Management** | Not enough data | Not enough data | 
| **Workflow Management** | Not enough data | Not enough data | 
| **Email Management** | Not enough data | Not enough data | 
| **Feedback Management** | Not enough data | Not enough data | 
| **Survey/Poll Management** | Not enough data | Not enough data | 
| **Negative Feedback Management** | Not enough data | Not enough data | 

#### Generative AI

| Feature | Medallia Customer Experience | Qualtrics Market Research | 
|---|---|---|
| **AI Text Generation** | 6.5 (25 reviews) | 6.4 (7 reviews) | 
| **AI Text Summarization** | 6.5 (25 reviews) | 6.4 (7 reviews) | 
| **Generative AI** | Not enough data | Not enough data | 

#### Agentic AI - Experience Management

| Feature | Medallia Customer Experience | Qualtrics Market Research | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | 8.7 (9 reviews) | Not enough data | 
| **Natural Language Interaction** | Not enough data | 5.7 (5 reviews) | 
| **Proactive Assistance** | 8.3 (5 reviews) | Not enough data | 
| **Third-Party Integrations** | Not enough data | Not enough data | 
| **Social Media Integration** | Not enough data | Not enough data | 
| **Multi-Language** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | Medallia Customer Experience | Qualtrics Market Research | 
|---|---|---|
| **Real-Time Reporting** | Not enough data | Not enough data | 
| **Drag & Drop** | Not enough data | Not enough data | 
| **Surveys & Feedback** | Not enough data | Not enough data | 
| **Dashboard** | Not enough data | Not enough data | 
| **NPS Survey Structure** | Not enough data | Not enough data | 
| **Customizable Forms** | Not enough data | Not enough data | 
| **Visual Analytics** | Not enough data | Not enough data | 
| **Data Visualization** | Not enough data | Not enough data | 
| **Customer Segmentation** | Not enough data | Not enough data | 
| **Tagging** | Not enough data | Not enough data | 
| **Customer Journey Mapping** | Not enough data | Not enough data | 
| **Text Analysis** | Not enough data | Not enough data | 
| **Customizable Reports** | Not enough data | Not enough data | 
| **Real-Time Notifications** | Not enough data | Not enough data | 
| **Alerts/Notifications** | Not enough data | Not enough data | 
| **Access Controls/Permissions** | Not enough data | Not enough data | 
| **CRM** | Not enough data | Not enough data | 
| **Multi-Channel Data Collection** | Not enough data | Not enough data | 
| **Multi-Channel Communication** | Not enough data | Not enough data | 
| **Customizable Fields** | Not enough data | Not enough data | 
| **Real-Time Analytics** | Not enough data | Not enough data | 
| **Predictive Analytics** | Not enough data | Not enough data | 
| **Collaboration Tools** | Not enough data | Not enough data | 
| **Sentiment Analysis** | Not enough data | Not enough data | 
| **Trend Analysis** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Engagement Tracking** | Not enough data | Not enough data | 
| **Customizable Templates** | Not enough data | Not enough data | 
| **Reporting/Analytics** | Not enough data | Not enough data | 

### Market Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Medallia Customer Experience** | N/A | N/A |
| **Qualtrics Market Research** | 6.8/10 | 11 |

#### Data collection

| Feature | Medallia Customer Experience | Qualtrics Market Research | 
|---|---|---|
| **Natural Language Processing (NLP)** | Not enough data | 7.1 (7 reviews) | 
| **Data Sources** | Not enough data | 7.4 (7 reviews) | 
| **Custom Research Sources** | Not enough data | 8.1 (7 reviews) | 
| **Lead Enrichment** | Not enough data | 6.9 (6 reviews) | 
| **Advanced Data Collection** | Not enough data | 6.9 (7 reviews) | 

#### Segment Trending

| Feature | Medallia Customer Experience | Qualtrics Market Research | 
|---|---|---|
| **Web** | Not enough data | 6.0 (7 reviews) | 
| **Social** | Not enough data | 6.1 (6 reviews) | 
| **Benchmarks** | Not enough data | 7.4 (7 reviews) | 
| **Finance ** | Not enough data | 5.7 (7 reviews) | 

#### Analysis

| Feature | Medallia Customer Experience | Qualtrics Market Research | 
|---|---|---|
| **Custom Dashboards** | Not enough data | 7.2 (9 reviews) | 
| **Reports** | Not enough data | 7.7 (8 reviews) | 
| **Integrations** | Not enough data | 5.8 (8 reviews) | 

#### Platform

| Feature | Medallia Customer Experience | Qualtrics Market Research | 
|---|---|---|
| **Search** | Not enough data | 7.0 (9 reviews) | 
| **User, Role, And Access Management** | Not enough data | 6.9 (8 reviews) | 
| **Mobile User Support** | Not enough data | 6.9 (9 reviews) | 
| **Alerts** | Not enough data | 6.0 (8 reviews) | 
| **Collaboration** | Not enough data | 7.1 (8 reviews) | 
| **Compliance** | Not enough data | 7.1 (8 reviews) | 

#### Agentic AI - Market Intelligence

| Feature | Medallia Customer Experience | Qualtrics Market Research | 
|---|---|---|
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

### Feedback Analytics

| Product | Score | Reviews |
|---|---|---|
| **Medallia Customer Experience** | 8.1/10 | 59 |
| **Qualtrics Market Research** | N/A | N/A |

#### Feedback Management

| Feature | Medallia Customer Experience | Qualtrics Market Research | 
|---|---|---|
| **Tagging** | 8.3 (44 reviews) | Not enough data | 
| **Segmentation** | 8.4 (42 reviews) | Not enough data | 
| **Custom Reports and Dashboards** | 8.4 (50 reviews) | Not enough data | 

#### Feedback Analysis

| Feature | Medallia Customer Experience | Qualtrics Market Research | 
|---|---|---|
| **Thematic Analysis** | 8.1 (48 reviews) | Not enough data | 
| **Sentiment Analysis** | 8.4 (50 reviews) | Not enough data | 
| **NPS/CSAT Scoring** | 9.3 (50 reviews) | Not enough data | 

#### Feedback Sources

| Feature | Medallia Customer Experience | Qualtrics Market Research | 
|---|---|---|
| **Online Reviews** | 8.3 (38 reviews) | Not enough data | 
| **Surveys** | 9.2 (48 reviews) | Not enough data | 
| **Social Media** | 7.2 (35 reviews) | Not enough data | 
| **Customer Service Channels** | 8.2 (38 reviews) | Not enough data | 

#### Generative AI

| Feature | Medallia Customer Experience | Qualtrics Market Research | 
|---|---|---|
| **AI Text Generation** | 6.7 (22 reviews) | Not enough data | 
| **AI Text Summarization** | 6.5 (24 reviews) | Not enough data | 

### Survey

| Product | Score | Reviews |
|---|---|---|
| **Medallia Customer Experience** | N/A | N/A |
| **Qualtrics Market Research** | 8.5/10 | 511 |

#### Survey Management

| Feature | Medallia Customer Experience | Qualtrics Market Research | 
|---|---|---|
| **Survey Builder** | Not enough data | 9.0 (457 reviews) | 
| **Customizable Questions** | Not enough data | 9.1 (455 reviews) | 
| **Templates** | Not enough data | 8.4 (397 reviews) | 
| **Survey Distribution** | Not enough data | 8.9 (450 reviews) | 
| **Mobile Survey** | Not enough data | Not enough data | 
| **Site Intercept Survey** | Not enough data | Not enough data | 
| **Pulse Surveys** | Not enough data | Not enough data | 

#### Survey Customization

| Feature | Medallia Customer Experience | Qualtrics Market Research | 
|---|---|---|
| **Question Branching** | Not enough data | 8.9 (433 reviews) | 
| **Branding** | Not enough data | 8.5 (395 reviews) | 
| **Multimedia Support** | Not enough data | 8.5 (359 reviews) | 
| **Multilingual Surveys** | Not enough data | 8.6 (313 reviews) | 

#### Survey Insights

| Feature | Medallia Customer Experience | Qualtrics Market Research | 
|---|---|---|
| **Reporting & Analytics** | Not enough data | 8.5 (453 reviews) | 
| **BI Tools Integration** | Not enough data | 8.4 (290 reviews) | 
| **Data Exporting** | Not enough data | 8.7 (440 reviews) | 
| **Permissions** | Not enough data | 8.5 (386 reviews) | 
| **Collaboration Tools** | Not enough data | Not enough data | 
| **Presentation Tools** | Not enough data | Not enough data | 
| **Data Analysis Tools** | Not enough data | Not enough data | 
| **Real-Time Data** | Not enough data | Not enough data | 
| **Visual Analytics** | Not enough data | Not enough data | 

#### Agentic AI - Survey

| Feature | Medallia Customer Experience | Qualtrics Market Research | 
|---|---|---|
| **Adaptive Learning** | Not enough data | 7.6 (12 reviews) | 
| **Proactive Assistance** | Not enough data | 7.6 (12 reviews) | 
| **Decision Making** | Not enough data | 8.4 (15 reviews) | 
| **Dynamic Content** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | Medallia Customer Experience | Qualtrics Market Research | 
|---|---|---|
| **Single Sign On** | Not enough data | Not enough data | 
| **Phone Polling** | Not enough data | Not enough data | 
| **Online Polling** | Not enough data | Not enough data | 
| **Support Audio/Images/Video** | Not enough data | Not enough data | 
| **Engagement Tracking** | Not enough data | Not enough data | 
| **Question Library** | Not enough data | Not enough data | 
| **Data Visualization** | Not enough data | Not enough data | 
| **Survey/Poll Management** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 
| **Word Clouds** | Not enough data | Not enough data | 
| **Alerts/Notifications** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Customizable Fields** | Not enough data | Not enough data | 
| **Template Management** | Not enough data | Not enough data | 
| **Email Management** | Not enough data | Not enough data | 
| **Interactive Content** | Not enough data | Not enough data | 
| **Q&A Management** | Not enough data | Not enough data | 
| **Surveys & Feedback** | Not enough data | Not enough data | 
| **Activity Tracking** | Not enough data | Not enough data | 
| **Feedback Management** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 
| **Data Cleansing** | Not enough data | Not enough data | 
| **Email Marketing** | Not enough data | Not enough data | 
| **Data Security** | Not enough data | Not enough data | 
| **Anonymous Feedback** | Not enough data | Not enough data | 
| **URL Customization** | Not enough data | Not enough data | 
| **Question Piping** | Not enough data | Not enough data | 
| **Offline Response Collection** | Not enough data | Not enough data | 
| **Activity Dashboard** | Not enough data | Not enough data | 
| **NPS Survey Structure** | Not enough data | Not enough data | 
| **Drag & Drop** | Not enough data | Not enough data | 
| **Data Import/Export** | Not enough data | Not enough data | 
| **Response Validation** | Not enough data | Not enough data | 
| **Customer Segmentation** | Not enough data | Not enough data | 
| **Response Quotas** | Not enough data | Not enough data | 
| **Multi-Language** | Not enough data | Not enough data | 
| **Sentiment Analysis** | Not enough data | Not enough data | 
| **Email Reminders** | Not enough data | Not enough data | 
| **Gamification** | Not enough data | Not enough data | 
| **Randomization** | Not enough data | Not enough data | 

### Brand Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Medallia Customer Experience** | N/A | N/A |
| **Qualtrics Market Research** | 8.7/10 | 83 |

#### Brand Signals

| Feature | Medallia Customer Experience | Qualtrics Market Research | 
|---|---|---|
| **Comparison** | Not enough data | 8.8 (66 reviews) | 
| **AI** | Not enough data | 8.2 (65 reviews) | 
| **Brand Health** | Not enough data | 9.0 (65 reviews) | 

#### Brand Analytics

| Feature | Medallia Customer Experience | Qualtrics Market Research | 
|---|---|---|
| **Trend Analysis** | Not enough data | 8.8 (68 reviews) | 
| **Tracking** | Not enough data | 8.7 (69 reviews) | 

### Consumer Insights Platforms

| Product | Score | Reviews |
|---|---|---|
| **Medallia Customer Experience** | N/A | N/A |
| **Qualtrics Market Research** | N/A | N/A |

#### Survey Design - Consumer Insights Platforms

| Feature | Medallia Customer Experience | Qualtrics Market Research | 
|---|---|---|
| **Multi-Use Methodologies** | Not enough data | Not enough data | 
| **Industry & Locale Adaptability** | Not enough data | Not enough data | 
| **Behavioral & Adaptive Logic Guidance** | Not enough data | Not enough data | 
| **Self-Serve Survey Builder** | Not enough data | Not enough data | 
| **AI Smart Probes** | Not enough data | Not enough data | 
| **Question Branching** | Not enough data | Not enough data | 
| **Conditional Logic** | Not enough data | Not enough data | 

#### Audience Access - Consumer Insights Platforms

| Feature | Medallia Customer Experience | Qualtrics Market Research | 
|---|---|---|
| **Flexible Audience Options** | Not enough data | Not enough data | 
| **Customer Data Upload** | Not enough data | Not enough data | 
| **Consumer Panels** | Not enough data | Not enough data | 
| **Real-Time Data** | Not enough data | Not enough data | 

#### Data Collection - Consumer Insights Platforms

| Feature | Medallia Customer Experience | Qualtrics Market Research | 
|---|---|---|
| **Rapid Research** | Not enough data | Not enough data | 
| **Quality Assurance** | Not enough data | Not enough data | 
| **Mobile / Mixed Mode** | Not enough data | Not enough data | 

#### Analytics - Consumer Insights Platforms

| Feature | Medallia Customer Experience | Qualtrics Market Research | 
|---|---|---|
| **AI-Powered Insights** | Not enough data | Not enough data | 
| **Qualitative Research Support** | Not enough data | Not enough data | 
| **Benchmarking & Norms** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 

#### Collaboration - Consumer Insights Platforms

| Feature | Medallia Customer Experience | Qualtrics Market Research | 
|---|---|---|
| **Dashboards & Embedded Integrations** | Not enough data | Not enough data | 
| **Embeddable Reports** | Not enough data | Not enough data | 
| **Shared Workspaces** | Not enough data | Not enough data | 
| **Third-Party Integrations** | Not enough data | Not enough data | 
| **Social Media Integration** | Not enough data | Not enough data | 
| **Customizable Reports** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | Medallia Customer Experience | Qualtrics Market Research | 
|---|---|---|
| **Customizable Questions** | Not enough data | Not enough data | 
| **Alerts/Notifications** | Not enough data | Not enough data | 
| **Reporting & Statistics** | Not enough data | Not enough data | 
| **Surveys & Feedback** | Not enough data | Not enough data | 
| **Sentiment Analysis** | Not enough data | Not enough data | 
| **Activity Tracking** | Not enough data | Not enough data | 
| **Search/Filter** | Not enough data | Not enough data | 
| **Trend Analysis** | Not enough data | Not enough data | 
| **Charting** | Not enough data | Not enough data | 
| **Real-Time Reporting** | Not enough data | Not enough data | 
| **Face-to-Face** | Not enough data | Not enough data | 
| **Survey Sample Management** | Not enough data | Not enough data | 
| **Multi-Channel Distribution** | Not enough data | Not enough data | 
| **Customer Segmentation** | Not enough data | Not enough data | 
| **SSL Security** | Not enough data | Not enough data | 
| **Reporting/Analytics** | Not enough data | Not enough data | 
| **Multi-Language** | Not enough data | Not enough data | 
| **Data Visualization** | Not enough data | Not enough data | 
| **Monitoring** | Not enough data | Not enough data | 
| **Drag & Drop** | Not enough data | Not enough data | 
| **Offline Access** | Not enough data | Not enough data | 
| **Data Import/Export** | Not enough data | Not enough data | 
| **Customizable Fields** | Not enough data | Not enough data | 
| **Phone-Based** | Not enough data | Not enough data | 
| **Template Management** | Not enough data | Not enough data | 
| **Reminders** | Not enough data | Not enough data | 
| **Visual Analytics** | Not enough data | Not enough data | 
| **Real-Time Analytics** | Not enough data | Not enough data | 
| **Customizable Branding** | Not enough data | Not enough data | 
| **Panel Management** | Not enough data | Not enough data | 
| **Question Library** | Not enough data | Not enough data | 
| **Paper-Based** | Not enough data | Not enough data | 
| **Benchmarking** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 
| **Single Sign On** | Not enough data | Not enough data | 
| **Survey/Poll Management** | Not enough data | Not enough data | 
| **Customizable Templates** | Not enough data | Not enough data | 
| **Access Controls/Permissions** | Not enough data | Not enough data | 
| **Multiple User Accounts** | Not enough data | Not enough data | 
| **Email Management** | Not enough data | Not enough data | 
| **Statistical Analysis** | Not enough data | Not enough data | 
| **Email Reminders** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (1):** [Experience Management Software](https://www.g2.com/categories/experience-management)

**Unique to Medallia Customer Experience (1):** [Feedback Analytics Software](https://www.g2.com/categories/feedback-analytics)

**Unique to Qualtrics Market Research (6):** [Brand Intelligence Software](https://www.g2.com/categories/brand-intelligence), [Survey Software](https://www.g2.com/categories/survey), [Statistical Analysis Software](https://www.g2.com/categories/statistical-analysis), [Market Intelligence Software](https://www.g2.com/categories/market-intelligence), [User Research Tools](https://www.g2.com/categories/user-research), [Consumer Insights Platforms](https://www.g2.com/categories/consumer-insights-platforms)


---
## Reviewer Demographics

### By Company Size

| Segment | Medallia Customer Experience | Qualtrics Market Research | 
|---|---|---|
| **Small-Business** | 9.8% | 21.7% | 
| **Mid-Market** | 21.8% | 33.4% | 
| **Enterprise** | 68.4% | 44.9% | 

### By Industry

#### Medallia Customer Experience

- **Hospitality:** 13.7%
- **Financial Services:** 11.1%
- **Information Technology and Services:** 7.4%
- **Retail:** 6.8%
- **Insurance:** 5.8%
- **Automotive:** 5.3%
- **Telecommunications:** 5.3%
- **Health, Wellness and Fitness:** 3.7%
- **Banking:** 3.2%
- **Consumer Goods:** 2.1%
- **Other:** 35.8%

#### Qualtrics Market Research

- **Higher Education:** 21.1%
- **Education Management:** 11.7%
- **Research:** 7.7%
- **Information Technology and Services:** 6.7%
- **Market Research:** 4.3%
- **Hospital & Health Care:** 3.6%
- **Marketing and Advertising:** 3.3%
- **Financial Services:** 2.7%
- **Computer Software:** 2.6%
- **Non-Profit Organization Management:** 2.4%
- **Other:** 33.9%

---
## Alternatives

### Alternatives to Medallia Customer Experience

- [AskNicely](https://www.g2.com/products/asknicely/reviews) — 4.7/5 stars (1051 reviews)
- [Qualtrics Customer Experience](https://www.g2.com/products/qualtrics-customer-experience/reviews) — 4.3/5 stars (751 reviews)
- [InMoment Experience Improvement (XI) Platform](https://www.g2.com/products/inmoment-experience-improvement-xi-platform/reviews) — 4.7/5 stars (319 reviews)
- [Birdeye](https://www.g2.com/products/birdeye/reviews) — 4.7/5 stars (4233 reviews)
- [Verint Voice of the Customer](https://www.g2.com/products/verint-verint-voice-of-the-customer/reviews) — 4.2/5 stars (46 reviews)
- [SurveyMonkey](https://www.g2.com/products/surveymonkey/reviews) — 4.4/5 stars (23908 reviews)
- [Gainsight Customer Success](https://www.g2.com/products/gainsight-customer-success/reviews) — 4.5/5 stars (1762 reviews)
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- [Reputation](https://www.g2.com/products/reputation/reviews) — 4.5/5 stars (2469 reviews)

### Alternatives to Qualtrics Market Research

- [SurveyMonkey](https://www.g2.com/products/surveymonkey/reviews) — 4.4/5 stars (23908 reviews)
- [SurveySparrow](https://www.g2.com/products/surveysparrow/reviews) — 4.4/5 stars (2066 reviews)
- [QuestionPro](https://www.g2.com/products/questionpro/reviews) — 4.5/5 stars (1157 reviews)
- [AskNicely](https://www.g2.com/products/asknicely/reviews) — 4.7/5 stars (1051 reviews)
- [UserTesting](https://www.g2.com/products/usertesting/reviews) — 4.4/5 stars (792 reviews)
- [Jotform](https://www.g2.com/products/jotform/reviews) — 4.7/5 stars (5550 reviews)
- [Zoho Survey](https://www.g2.com/products/zoho-survey/reviews) — 4.4/5 stars (1040 reviews)
- [Typeform](https://www.g2.com/products/typeform/reviews) — 4.5/5 stars (1014 reviews)
- [Alchemer Survey](https://www.g2.com/products/alchemer-survey/reviews) — 4.4/5 stars (956 reviews)
- [IBM SPSS Statistics](https://www.g2.com/products/ibm-spss-statistics/reviews) — 4.2/5 stars (924 reviews)

---
## Top Discussions

### Medallia Customer Experience

No discussions available for this product.

### Qualtrics Market Research

- Title: [Is qualtrics better than SurveyMonkey?](https://www.g2.com/discussions/is-qualtrics-better-than-surveymonkey) — 3 comments, 1 upvote
  > **Top comment:** "Yes in so many ways from the customized survey creation to the dashboards that align with them.  With the ability to upload data and automate processes the..."
- Title: [Is there a possibility of adding customer support in IST time?](https://www.g2.com/discussions/49676-is-there-a-possibility-of-adding-customer-support-in-ist-time) — 3 comments, 1 upvote
  > **Top comment:** "need id"
- Title: [What would be the best way to restart on the basics, as I am having a little trouble on trying to get and start an existing project](https://www.g2.com/discussions/what-would-be-the-best-way-to-restart-on-the-basics-as-i-am-having-a-little-trouble-on-trying-to-get-and-start-an-existing-project) — 3 comments, 1 upvote
  > **Top comment:** "Qualtrics has great training.  Check out the help section located in the top right of your account after you log in."
- Title: [What is Qualtrics CoreXM used for?](https://www.g2.com/discussions/what-is-qualtrics-corexm-used-for) — 2 comments, 2 upvotes
  > **Top comment:** "The CoreXM product is used to build, optimize and analyze market research surveys. It includes tools to optimize, share, and report on results."
- Title: [How can I use Qualtrics Research Core more at my University?](https://www.g2.com/discussions/15594-how-can-i-use-qualtrics-research-core-more-at-my-university) — 2 comments, 1 upvote
  > **Top comment:** "Does your University have a subscription to Qualtrics.  We have faculty who use it for research all the time."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/medallia-customer-experience-vs-qualtrics-market-research)