# Best Attribution Software

## How Many Attribution Software Products Does G2 Track?

**Total Products under this Category:** 150

### Category Stats (Aug 2026)

- **Average Rating:** 4.54/5 The average rating of products in this category, based on all submitted ratings
- **Top Trending Product:** ThoughtMetric (+0.17%) - Among all products in this category, ThoughtMetric recorded the largest rating increase compared to last month

_Last updated: August 05, 2026_

## How Does G2 Rank Attribution Software Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 48,400+ Authentic Reviews
- 150+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

## G2 Grid® for Attribution Software
 ![G2 Grid® for Attribution Software plotting products by satisfaction and market presence](https://www.g2.com/categories/attribution/grids.png?focus%5B%5D=364&focus%5B%5D=3326&focus%5B%5D=19813&focus%5B%5D=15218&focus%5B%5D=126318&focus%5B%5D=1351571&focus%5B%5D=3063&focus%5B%5D=47029)

Highlighted products: HubSpot Marketing Hub, CallRail, impact.com, WhatConverts, Dreamdata, Fibbler, Invoca, and RedTrack.io.

Underlying data: [Grid® JSON](https://www.g2.com/categories/attribution/grids.json?focus%5B%5D=hubspot-marketing-hub&focus%5B%5D=callrail&focus%5B%5D=impact-com&focus%5B%5D=whatconverts&focus%5B%5D=dreamdata&focus%5B%5D=fibbler&focus%5B%5D=invoca&focus%5B%5D=redtrack-io)

**Sponsored**

### Giftsenda

Giftsenda is an international corporate gifting platform, designed to enable Marketing, Sales, Human Resources, and Customer Experience teams to break through the noise and make meaningful business connections. Our top-rated platform enables businesses to send personalized gifts, rewards and SWAG to employees, clients and leads worldwide in just a few clicks. Dream up a campaign online and we’ll deliver gifts in over 200 countries using digital and direct mail delivery methods. Through CRM and HRM integrations and automations businesses can incorporate gifting as part of their workflows. Our tracking capabilities enable users to see the ROI reports of each gifting campaign in your dashboard. This platform is the go-to tool for businesses looking to improve their brand image, increase customer and employee loyalty and retention, and build a strong sales pipeline. For those that are not looking to commit to long-term platform use, there is the option to launch once-off gifting campaigns.

[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=367&secure%5Bchosen_at%5D=2026-08-08T00%3A19%3A28Z&secure%5Bdisplayable_resource_id%5D=367&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=page_category&secure%5Bplacement_resource_ids%5D%5B%5D=367&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=163896&secure%5Bresource_id%5D=367&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fattribution&secure%5Btoken%5D=ff2698c76cba038a09e6aaadd7e059bee792462e9ee05bd7e9702e027994a269&secure%5Burl%5D=https%3A%2F%2Fwww.giftsenda.com%2F&secure%5Burl_type%5D=custom_url)

### [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews)

Marketing Hub consolidates marketing tools and customer data into a unified platform, eliminating scattered point solutions and simplifying software management for modern marketing teams. Core Value Proposition: HubSpot's Marketing Hub solves three critical pain points stemming from disconnected software: fragmented customer data, inefficient execution, and wasted time on tool management. Built as part of the HubSpot CRM platform, Marketing Hub keeps customer data central to all marketing activities– enabling sales alignment and clear ROI tracking across the full platform. Key Capabilities: Unified Data Architecture: Marketing Hub stores all marketing tools and customer data on one platform. This eliminates data silos and provides complete customer context for personalized marketing at scale. Time Efficiency: Marketers save time previously spent switching between applications, reconciling data across systems, and troubleshooting integration issues that plague multi-tool marketing stacks. Smart CRM Integration: Because Marketing Hub operates as part of the HubSpot CRM platform rather than as a standalone tool, customer information, interaction history, and engagement data remain accessible within the marketing workflow without manual data transfer. Sales-Marketing Alignment: With the complete HubSpot CRM platform, marketing and sales teams work in alignment. Unified reporting ties marketing activities to revenue, proving ROI. Marketing Hub vs. Alternatives: Unlike individual marketing tools requiring manual integration and data transfer, Marketing Hub provides a native connection between email marketing, landing pages, social media management, and data analytics. This eliminates integration complexity and data sync challenges that fragment marketing operations. Marketing Hub delivers powerful capabilities without requiring extensive training, dedicated administrators, or technical implementation teams that complex enterprise platforms demand. Teams can adopt and use the system quickly, focusing on execution rather than software management. Who Should Use Marketing Hub: Marketing Hub serves marketing teams experiencing productivity loss from tool fragmentation, marketers requiring complete customer context for effective personalization, and organizations needing to demonstrate clear marketing ROI. The platform scales from small marketing teams to enterprise organizations without proportional increases in system complexity. Outcome: Marketing Hub enables marketers to save valuable time, provide personalized experiences that attract and convert the right customers at scale, and keep data at the center of everything they do– all while scaling their company, not complexity.

**Average Rating:** 4.4/5.0

**Total Reviews:** 14,245

#### How Do G2 Users Rate HubSpot Marketing Hub?

- **Has the product been a good partner in doing business?:** 8.7/10 (Category avg: 9.4/10)
- **Third-Party Integrations:** 8.3/10 (Category avg: 8.7/10)
- **Multi-Channel Marketing:** 8.2/10 (Category avg: 9.1/10)
- **Single-Touch Attribution:** 8.0/10 (Category avg: 8.8/10)

#### Who Is the Company Behind HubSpot Marketing Hub?

- **Seller:** [HubSpot](https://www.g2.com/sellers/hubspot)
- **Company Website:** hubspot.com
- **Year Founded:** 2006
- **HQ Location:** Cambridge, Massachusetts, United States
- **Twitter:** @HubSpot  
784,270 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=e7728cdccf3cd40d382e6159b493e5f6534eb2bfad47dc424c39639ed9e0ebf3&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F68529%2F&secure%5Burl_type%5D=linkedin_company_website)  
12,158 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Marketing Manager, Marketing Coordinator
- **Top Industries:** Computer Software, Marketing and Advertising
- **Company Size:** 52% Small, 41% Medium

#### What Do G2 Reviewers Say About HubSpot Marketing Hub?

_AI-generated summary from verified user reviews_

##### Pros

- Users commend the **ease of use** of HubSpot Marketing Hub, which simplifies managing all marketing activities in one platform.
- Users value the **automation tools** in HubSpot Marketing Hub, significantly boosting productivity and simplifying email marketing processes.
- Users love the **beginner-friendly yet powerful features** of HubSpot Marketing Hub, simplifying marketing and automation processes.
- Users love the **powerful automation features** of HubSpot Marketing Hub, enabling efficient lead nurturing and campaign management.
- Users appreciate the **seamless integrations** of HubSpot Marketing Hub, enhancing collaboration between marketing and sales efforts.

##### Cons

- Users find the **learning curve steep** for HubSpot Marketing Hub, requiring time and training to master its features.
- Users find HubSpot Marketing Hub's **limited features** frustrating, lacking essential tools and ease of use compared to competitors.
- Users find HubSpot Marketing Hub to be **expensive** as costs rise significantly with increasing features and contacts.
- Users find the **missing features** in HubSpot Marketing Hub limit flexibility and increase costs as their needs grow.
- Users find HubSpot Marketing Hub's **high pricing** challenging, especially for smaller teams needing advanced features.

#### What Are Recent G2 Reviews of HubSpot Marketing Hub?

**["Streamlines Workflows with Robust Features and Easy Collaboration"](https://www.g2.com/survey_responses/hubspot-marketing-hub-review-13214749)**

**Rating:** 4.5/5.0 stars

_— Chris C._

[Read full review](https://www.g2.com/survey_responses/hubspot-marketing-hub-review-13214749)

**["Centralized Excellence for CRM Management"](https://www.g2.com/survey_responses/hubspot-marketing-hub-review-7359266)**

**Rating:** 5.0/5.0 stars

_— Brenda T._

[Read full review](https://www.g2.com/survey_responses/hubspot-marketing-hub-review-7359266)

#### What Are G2 Users Discussing About HubSpot Marketing Hub?

- [What are your tips for using HubSpot Marketing Hub effectively?](https://www.g2.com/discussions/what-are-your-tips-for-using-hubspot-marketing-hub-effectively) - 3 comments
- [Is HubSpot Marketing Hub worth it?](https://www.g2.com/discussions/is-hubspot-marketing-hub-worth-it) - 7 comments, 3 upvotes
- [How does HubSpot Marketing Hub integrate with other tools to create a cohesive digital marketing strategy?](https://www.g2.com/discussions/how-does-hubspot-marketing-hub-integrate-with-other-tools-to-create-a-cohesive-digital-marketing-strategy) - 2 comments, 2 upvotes
- [What is HubSpot Marketing Hub used for?](https://www.g2.com/discussions/what-is-hubspot-marketing-hub-used-for) - 2 comments, 2 upvotes
- [What is HubSpot software?](https://www.g2.com/discussions/what-is-hubspot-software) - 2 comments

### [CallRail](https://www.g2.com/it/products/callrail/reviews)

CallRail è la piattaforma di coinvolgimento dei lead che rende facile per le aziende attrarre più lead, convertire più clienti e ottimizzare il loro marketing. Servendo più di 220.000 aziende in tutto il mondo, le soluzioni basate sull'IA di CallRail aiutano le aziende ad attribuire ogni chiamata, messaggio, chat e modulo al loro percorso di marketing, a utilizzare le intuizioni dalle loro conversazioni per comprendere meglio i loro acquirenti e a eliminare le opportunità perse con l'IA che può gestire le interazioni con i lead 24/7.

**Average Rating:** 4.5/5.0

**Total Reviews:** 1,742

#### How Do G2 Users Rate CallRail?

- **Ritiene che the product sia stato un valido partner commerciale?:** 9.2/10 (Category avg: 9.4/10)
- **Integrazioni di terze parti:** 8.6/10 (Category avg: 8.7/10)
- **Marketing Multicanale:** 8.7/10 (Category avg: 9.1/10)
- **Attribuzione a tocco singolo:** 8.6/10 (Category avg: 8.8/10)

#### Who Is the Company Behind CallRail?

- **Venditore:** [CallRail](https://www.g2.com/it/sellers/callrail)
- **Sito web dell'azienda:** www.callrail.com
- **Anno di Fondazione:** 2011
- **Sede centrale:** Atlanta, GA
- **Twitter:** @CallRail  
6,067 follower su Twitter
- **Pagina LinkedIn®:** [www.linkedin.com](https://www.g2.com/it/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=82fca7a26343309ac83a51e2c155ddd9ac6130b3ba2b4b54bc117ccc56375be6&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F2567008%2F&secure%5Burl_type%5D=linkedin_company_website)  
353 dipendenti su LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Owner, CEO
- **Top Industries:** Marketing e pubblicità, Immobiliare
- **Company Size:** 73% Small, 22% Medium

#### What Do G2 Reviewers Say About CallRail?

_AI-generated summary from verified user reviews_

##### Pros

- Gli utenti apprezzano la **facilità d'uso** di CallRail, che semplifica la gestione delle chiamate e migliora l'efficienza del tracciamento.
- Gli utenti apprezzano la **facilità d'uso e le funzionalità di tracciamento efficaci** di CallRail, migliorando la gestione delle chiamate e la visibilità delle campagne.
- Gli utenti apprezzano le capacità di **tracciamento dettagliato delle chiamate** di CallRail, che forniscono chiari approfondimenti sulle campagne di marketing efficaci.
- Gli utenti amano le **capacità di tracciamento perspicaci** di CallRail, che consentono un'analisi chiara delle campagne e strategie di marketing migliorate.
- Gli utenti apprezzano l' **accuratezza dell'attribuzione** di CallRail, che collega efficacemente le chiamate a specifici sforzi di marketing per ottenere migliori approfondimenti.

##### Cons

- Gli utenti trovano la mancanza di **messaggistica di gruppo e registrazione delle chiamate in uscita** frustrante e limitante per le loro esigenze.
- Gli utenti riscontrano **problemi di integrazione** con CallRail, in particolare con connessioni a CRM di nicchia e software di gestione dei pazienti.
- Gli utenti trovano la **curva di apprendimento ripida** a causa della navigazione poco chiara e del supporto insufficiente per le funzionalità meno comuni.
- Gli utenti riscontrano **problemi di chiamata** con ritardi nei riflessi delle chiamate e un supporto clienti poco utile durante le sfide di integrazione.
- Gli utenti spesso affrontano **problemi con i numeri** , inclusi chiamate spam e preoccupazioni riguardo alla fatturazione basata sui minuti di chiamata.

#### What Are Recent G2 Reviews of CallRail?

**["Voice Assist è un punto di svolta: interfaccia utente pulita, integrazioni fluide, prestazioni solide"](https://www.g2.com/it/survey_responses/callrail-review-12646622)**

**Rating:** 4.5/5.0 stars

_— Manind G._

[Read full review](https://www.g2.com/it/survey_responses/callrail-review-12646622)

**["Tracciamento delle chiamate senza sforzo con approfondimenti AI, necessita di semplificazione dell'installazione"](https://www.g2.com/it/survey_responses/callrail-review-11188871)**

**Rating:** 4.5/5.0 stars

_— Kevin D._

[Read full review](https://www.g2.com/it/survey_responses/callrail-review-11188871)

#### What Are G2 Users Discussing About CallRail?

- [Sono nuovo di CallRail e non riesco a capire come integrarlo con le mie analisi di marketing. Qualche consiglio?](https://www.g2.com/it/discussions/i-m-new-to-callrail-and-can-t-figure-out-how-to-integrate-it-with-my-marketing-analytics-any-guidance)
- [A cosa serve CallRail?](https://www.g2.com/it/discussions/callrail-what-is-callrail-used-for)
- [How do I temporarily disable Chrome Remote Desktop?](https://www.g2.com/it/discussions/how-do-i-temporarily-disable-chrome-remote-desktop)
- [Come faccio a cancellare CallRail?](https://www.g2.com/it/discussions/how-do-i-cancel-callrail) - 1 comment
- [Is CallRail free?](https://www.g2.com/it/discussions/is-callrail-free) - 2 comments

### [impact.com](https://www.g2.com/es/products/impact-com/reviews)

Gestionar asociaciones en múltiples plataformas mata la eficiencia y el potencial de crecimiento. impact.com elimina esta fricción con la única plataforma integral que unifica programas de afiliados, creadores y defensores. Accede a más de 250,000 socios de calidad, automatiza tareas manuales y rastrea el verdadero valor incremental, todo mientras nuestro equipo de expertos se encarga del trabajo pesado desde la migración hasta la optimización.

**Average Rating:** 4.4/5.0

**Total Reviews:** 2,351

#### How Do G2 Users Rate impact.com?

- **¿Ha sido the product un buen socio para hacer negocios?:** 8.7/10 (Category avg: 9.4/10)
- **Integraciones de terceros:** 8.1/10 (Category avg: 8.7/10)
- **Marketing Multicanal:** 7.8/10 (Category avg: 9.1/10)
- **Atribución de un solo toque:** 8.5/10 (Category avg: 8.8/10)

#### Who Is the Company Behind impact.com?

- **Vendedor:** [Impact](https://www.g2.com/es/sellers/impact-d892873b-b1cd-447a-b4c8-a0f039e62cdb)
- **Sitio web de la empresa:** www.Impact.com
- **Año de fundación:** 2008
- **Ubicación de la sede:** Santa Barbara, CA
- **Twitter:** @impactdotcom  
7,723 seguidores en Twitter
- **Página de LinkedIn®:** [www.linkedin.com](https://www.g2.com/es/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=49323cd7a80387e6a92d746fefcebe116eed5718cb061b3d5da7270ae33df468&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fimpact-partech%2F&secure%5Burl_type%5D=linkedin_company_website)  
3,625 empleados en LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Director Ejecutivo, Propietario
- **Top Industries:** Marketing y publicidad, Software de Computadora
- **Company Size:** 64% Small, 16% Medium

#### What Do G2 Reviewers Say About impact.com?

_AI-generated summary from verified user reviews_

##### Pros

- Los usuarios elogian la **facilidad de uso** de impact.com, mejorando su experiencia de marketing de afiliados y su satisfacción general.
- Los usuarios valoran impact.com por su **solución integral de gestión de afiliados** , destacando en la incorporación, medición del rendimiento y pagos.
- Los usuarios aprecian la **interfaz clara y fácil de usar** de impact.com, haciendo que la navegación y la funcionalidad sean fluidas para todos los usuarios.
- Los usuarios valoran la **solución integral y sin fisuras** de impact.com para una gestión eficiente de afiliados y un impacto financiero positivo.
- Los usuarios valoran la **solución todo en uno** de impact.com, apreciando su manejo fluido de las tareas de gestión de afiliados.

##### Cons

- Los usuarios encuentran la interfaz **no intuitiva** , luchando con problemas de accesibilidad y dificultad para navegar por la configuración.
- Los usuarios encuentran la **curva de aprendizaje empinada** , lo que hace que la configuración inicial y la navegación sean desafiantes para los recién llegados a impact.com.
- Los usuarios encuentran **poca usabilidad** en Impact.com, especialmente en pantallas más pequeñas y debido a errores frustrantes en la interfaz.
- Los usuarios encuentran **confuso el proceso de configuración inicial** , lo que lleva a frustraciones y desafíos durante la incorporación con impact.com.
- Los usuarios experimentan **problemas técnicos** con la interfaz y fallos ocasionales, lo que hace que la navegación sea frustrante y engorrosa.

#### What Are Recent G2 Reviews of impact.com?

**["Plataforma integral y escalable para gestionar asociaciones con informes potentes"](https://www.g2.com/es/survey_responses/impact-com-review-13098671)**

**Rating:** 5.0/5.0 stars

_— Savanah B._

[Read full review](https://www.g2.com/es/survey_responses/impact-com-review-13098671)

**["Interfaz de usuario intuitiva con algunas frustraciones en el método de pago"](https://www.g2.com/es/survey_responses/impact-com-review-13065706)**

**Rating:** 4.0/5.0 stars

_— Jubayer H._

[Read full review](https://www.g2.com/es/survey_responses/impact-com-review-13065706)

#### What Are G2 Users Discussing About impact.com?

- [¿Para qué se utiliza impact.com?](https://www.g2.com/es/discussions/what-is-impact-com-used-for) - 4 comments
- [¿Para qué se utiliza SaaSquatch?](https://www.g2.com/es/discussions/what-is-saasquatch-used-for) - 1 upvote
- [¿Para qué se utiliza Forensiq?](https://www.g2.com/es/discussions/what-is-forensiq-used-for) - 1 comment

### [WhatConverts](https://www.g2.com/it/products/whatconverts/reviews)

WhatConverts è un software di tracciamento lead tutto-in-uno per agenzie di marketing e i loro clienti. WhatConverts mostra automaticamente ai marketer e ai proprietari di aziende quanto bene stia funzionando il loro marketing. Usa WhatConverts per il tracciamento delle chiamate, il tracciamento dei moduli e il tracciamento delle chat per tutti i lead. Per gli annunci PPC, WhatConverts offre il tracciamento delle chiamate per parola chiave che rivela quali campagne funzionano meglio. WhatConverts ha anche una gestione dei lead robusta e un reporting dei lead. È più di un semplice software di tracciamento delle chiamate; è un dashboard completo per il tracciamento, la gestione e il reporting dei lead.

**Average Rating:** 4.9/5.0

**Total Reviews:** 314

#### How Do G2 Users Rate WhatConverts?

- **Ritiene che the product sia stato un valido partner commerciale?:** 9.7/10 (Category avg: 9.4/10)
- **Integrazioni di terze parti:** 9.1/10 (Category avg: 8.7/10)
- **Marketing Multicanale:** 9.4/10 (Category avg: 9.1/10)
- **Attribuzione a tocco singolo:** 9.3/10 (Category avg: 8.8/10)

#### Who Is the Company Behind WhatConverts?

- **Venditore:** [WhatConverts](https://www.g2.com/it/sellers/whatconverts)
- **Sito web dell'azienda:** www.whatconverts.com
- **Anno di Fondazione:** 2014
- **Sede centrale:** Charlotte, NC
- **Twitter:** @whatconverts  
273 follower su Twitter
- **Pagina LinkedIn®:** [www.linkedin.com](https://www.g2.com/it/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=eaeea90873ead46b3791cf1d26810356ffd62f5d7d298d9708fc5177d5fc6c49&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F9313296%2F&secure%5Burl_type%5D=linkedin_company_website)  
47 dipendenti su LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Owner, CEO
- **Top Industries:** Marketing e pubblicità, Costruzioni
- **Company Size:** 87% Small, 12% Medium

#### What Do G2 Reviewers Say About WhatConverts?

_AI-generated summary from verified user reviews_

##### Pros

- Gli utenti elogiano il **supporto clienti eccezionale** di WhatConverts, apprezzando le loro risposte rapide e la risoluzione efficace dei problemi.
- Gli utenti elogiano il **supporto eccezionale** di WhatConverts, sottolineando la sua assistenza rapida e competente per un'integrazione senza problemi.
- Gli utenti apprezzano la **facilità d'uso** di WhatConverts, godendo della sua rapida configurazione e dell'interfaccia intuitiva per il tracciamento dei lead.
- Gli utenti elogiano la **configurazione rapida e semplice** di WhatConverts, garantendo un monitoraggio affidabile e un'integrazione senza problemi per le campagne.
- Gli utenti elogiano la **precisione dell'attribuzione** di WhatConverts, trovando le sue capacità di tracciamento ineguagliate nel marketing digitale.

##### Cons

- Gli utenti riconoscono che WhatConverts non è la soluzione più economica, anche se credono che offra **un grande valore per il suo prezzo più alto**.
- Gli utenti sperimentano una **ripida curva di apprendimento** con WhatConverts, in particolare nell'integrazione dei codici e nella transizione degli account.
- Gli utenti notano che i **problemi di integrazione** con strumenti di terze parti richiedono miglioramenti per un'esperienza più fluida.
- Gli utenti desiderano una **segmentazione dei lead migliorata** e una migliore integrazione CRM, evidenziando le attuali limitazioni nel tracciamento e nella visibilità del percorso.
- Gli utenti trovano la **difficoltà di apprendimento** impegnativa a causa delle caratteristiche complesse e dell'interfaccia utente di WhatConverts.

#### What Are Recent G2 Reviews of WhatConverts?

**["Stack di tracciamento completo con integrazioni solide come una roccia e supporto veloce e affidabile"](https://www.g2.com/it/survey_responses/whatconverts-review-13118946)**

**Rating:** 5.0/5.0 stars

_— Asim N._

[Read full review](https://www.g2.com/it/survey_responses/whatconverts-review-13118946)

**["Eccellente UX e un solido framework di tracciamento con un potenziale inesplorato significativo."](https://www.g2.com/it/survey_responses/whatconverts-review-13123686)**

**Rating:** 4.5/5.0 stars

_— Luiz Henrique R._

[Read full review](https://www.g2.com/it/survey_responses/whatconverts-review-13123686)

#### What Are G2 Users Discussing About WhatConverts?

- [A cosa serve WhatConverts?](https://www.g2.com/it/discussions/what-is-whatconverts-used-for) - 1 comment

### [Dreamdata](https://www.g2.com/it/products/dreamdata/reviews)

Dreamdata è una piattaforma di attribuzione B2B che offre ai team di marketing la visione più completa del percorso del cliente ovunque - così sanno sempre cosa funziona e dove investire successivamente. Progettato per i marketer B2B che devono dimostrare l'impatto, Dreamdata ti permette di rispondere istantaneamente a qualsiasi domanda sul contributo del marketing ai ricavi. Ogni numero risale alla fonte, inclusi quelli generati dall'IA. Nessuna attesa per le operazioni. Nessun report a scatola nera. Solo numeri su cui puoi scommettere la tua reputazione. Reportistica scalabile: Misura il ROI di ogni attività GTM lungo l'intero percorso del cliente - dal primo contatto anonimo all'affare concluso. Ottimizzazione delle campagne: Vedi esattamente quali canali, campagne e contenuti generano pipeline, così sai dove investire di più e dove tagliare. Targeting del pubblico: Crea audience dinamiche dai dati della tua pipeline e sincronizzale direttamente con le tue piattaforme pubblicitarie per mirare agli account sul mercato. Sincronizzazione delle conversioni: Invia automaticamente i dati arricchiti della pipeline alle tue piattaforme pubblicitarie, così le tue campagne si ottimizzano per i ricavi e non solo per i clic. Prova Dreamdata con i tuoi dati prima di impegnarti.

**Average Rating:** 4.7/5.0

**Total Reviews:** 267

#### How Do G2 Users Rate Dreamdata?

- **Ritiene che the product sia stato un valido partner commerciale?:** 9.6/10 (Category avg: 9.4/10)
- **Integrazioni di terze parti:** 9.0/10 (Category avg: 8.7/10)
- **Marketing Multicanale:** 9.5/10 (Category avg: 9.1/10)
- **Attribuzione a tocco singolo:** 9.2/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Dreamdata?

- **Venditore:** [dreamdata.io](https://www.g2.com/it/sellers/dreamdata-io)
- **Sito web dell'azienda:** dreamdata.io
- **Anno di Fondazione:** 2018
- **Sede centrale:** Copenhagen, Capital Region
- **Twitter:** @DreamdataIO  
291 follower su Twitter
- **Pagina LinkedIn®:** [www.linkedin.com](https://www.g2.com/it/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=fc383c216dc63b5372f4b1da6884c5378767ac07eaa6453e61d32d053292e0d3&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fdreamdata-io&secure%5Burl_type%5D=linkedin_company_website)  
103 dipendenti su LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Head of Marketing, Marketing Manager
- **Top Industries:** Software per computer, Tecnologia dell'informazione e servizi
- **Company Size:** 60% Medium, 33% Small

#### What Do G2 Reviewers Say About Dreamdata?

_AI-generated summary from verified user reviews_

##### Pros

- Gli utenti apprezzano le **approfondite intuizioni** di Dreamdata, migliorando la loro comprensione dei percorsi dei clienti e delle strategie di marketing.
- Gli utenti apprezzano le **analisi dettagliate** di Dreamdata, migliorando la loro comprensione dei percorsi dei clienti e delle informazioni sulle prestazioni.
- Gli utenti apprezzano l' **accuratezza dell'attribuzione** di Dreamdata, fornendo informazioni sui percorsi dei clienti e sull'efficacia del marketing.
- Gli utenti elogiano le **intuizioni inestimabili** di Dreamdata, che consentono una profonda comprensione dei percorsi dei clienti e migliorano la strategia complessiva.
- Gli utenti elogiano il processo di **facile integrazione** di Dreamdata, migliorando significativamente i loro sforzi di marketing con aggiornamenti continui.

##### Cons

- Gli utenti affrontano una **ripida curva di apprendimento** con Dreamdata a causa del tempo di configurazione e delle complessità nella navigazione dei dati.
- Gli utenti trovano che **funzionalità mancanti** come il confronto temporale e i rapporti a imbuto limitano l'efficacia di Dreamdata per l'analisi.
- Gli utenti sono frustrati da **reporting inadeguato** , mancanza di report personalizzati e informazioni essenziali sui funnel per un'analisi efficace.
- Gli utenti trovano la piattaforma **non intuitiva** , poiché ha una curva di apprendimento ripida e può sembrare opprimente inizialmente.
- Gli utenti notano che la **configurazione complessa** di Dreamdata richiede tempo e impegno per garantire un'integrazione accurata dei dati.

#### What Are Recent G2 Reviews of Dreamdata?

**["Nuovo Cliente - Piattaforma potente con eccellente onboarding"](https://www.g2.com/it/survey_responses/dreamdata-review-13168688)**

**Rating:** 4.5/5.0 stars

_— Adam C._

[Read full review](https://www.g2.com/it/survey_responses/dreamdata-review-13168688)

**["Visualizzazione rivoluzionaria del percorso del cliente per il marketing B2B"](https://www.g2.com/it/survey_responses/dreamdata-review-10833036)**

**Rating:** 4.5/5.0 stars

_— Daria G._

[Read full review](https://www.g2.com/it/survey_responses/dreamdata-review-10833036)

#### What Are G2 Users Discussing About Dreamdata?

- [A cosa serve Dreamdata?](https://www.g2.com/it/discussions/what-is-dreamdata-used-for)

### [Fibbler](https://www.g2.com/products/fibbler/reviews)

Fibbler helps you see which companies view or engage with your LinkedIn and Google Ads, connect them to pipeline and revenue in your CRM, and alert sales when it's time to reach out.

**Average Rating:** 4.9/5.0

**Total Reviews:** 32

#### How Do G2 Users Rate Fibbler?

- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.4/10)
- **Third-Party Integrations:** 9.3/10 (Category avg: 8.7/10)
- **Multi-Channel Marketing:** 7.3/10 (Category avg: 9.1/10)
- **Single-Touch Attribution:** 8.8/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Fibbler?

- **Seller:** [Fibbler](https://www.g2.com/sellers/fibbler)
- **Year Founded:** 2024
- **HQ Location:** Sweden, SE
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=828406aebe5a3d10c7214388848557193fd42b5c77d5b06abed8b6d70aab58b2&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Ffibbler&secure%5Burl_type%5D=linkedin_company_website)  
3 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Computer Software, Marketing and Advertising
- **Company Size:** 50% Medium, 28% Small

#### What Do G2 Reviewers Say About Fibbler?

_AI-generated summary from verified user reviews_

##### Pros

- Users praise Fibbler for its **simple setup and intuitive usability** , streamlining the ad performance analysis process effectively.
- Users find the **easy setup** of Fibbler remarkable, allowing for quick integrations and immediate access to valuable insights.
- Users praise Fibbler for its **seamless integrations** with LinkedIn and HubSpot, enhancing data accessibility and actionable insights.
- Users find Fibbler **exceptionally helpful** for providing detailed insights on ad performance and campaign effectiveness.
- Users value the **attribution accuracy** of Fibbler, enabling clear insights into ad impact on pipeline and conversions.

##### Cons

- Users find the **date filtering too limited** , hindering detailed analysis and longer lookback periods in Fibbler.
- Users desire a **stronger integration with LinkedIn Ads** for improved campaign management and data utilization.
- Users suggest that improved **LinkedIn Ads integration** would enhance cleaning up campaigns using Fibbler's data.
- Users find the **limited date filtering options** of Fibbler restrict their ability to conduct detailed analysis.
- Users find the **lack of Teams integration** inconvenient, affecting their communication and workflow efficiency.

#### What Are Recent G2 Reviews of Fibbler?

**["Effortless Attribution Analysis with Fibbler"](https://www.g2.com/survey_responses/fibbler-review-11971850)**

**Rating:** 5.0/5.0 stars

_— Anand V._

[Read full review](https://www.g2.com/survey_responses/fibbler-review-11971850)

**["One Stop Shop to get Pipeline Visibility for your LinkedIn ABM Program"](https://www.g2.com/survey_responses/fibbler-review-12103387)**

**Rating:** 5.0/5.0 stars

_— Mithun R._

[Read full review](https://www.g2.com/survey_responses/fibbler-review-12103387)

### [Invoca](https://www.g2.com/it/products/invoca/reviews)

Quali delle tue campagne generano i migliori contatti telefonici? Stai perdendo vendite a causa di esperienze telefoniche negative? Stai ottenendo credito per tutte le tue conversioni? Invoca aiuta le aziende a guidare la crescita dei ricavi sbloccando nuovi dati dalle chiamate, in modo che possano acquisire e mantenere più clienti spendendo meno. Con la piattaforma di esecuzione dei ricavi di Invoca, le aziende stanno ottenendo risultati incredibili: • I team di marketing — come quello di Rogers Communications — stanno migliorando la qualità dei contatti e riducendo i costi di acquisizione dell'82% • I centri di contatto — come quello di MoneySolver — stanno migliorando le prestazioni degli agenti e i tassi di conversione del 100% • Le aziende multi-sede — come Renewal by Andersen — stanno aumentando gli appuntamenti fissati al telefono di quasi il 50% Invoca è fidata dai marchi più importanti del mondo, tra cui AutoNation, Flagstar Bank, Mayo Clinic, Orkin, Subaru e Verizon, oltre a: • 6 dei 10 principali sistemi sanitari degli Stati Uniti • 4 dei 6 principali istituti di credito ipotecario degli Stati Uniti • 5 delle 10 principali compagnie di assicurazione proprietà e infortuni degli Stati Uniti • 5 delle 7 principali compagnie di telecomunicazioni degli Stati Uniti Per vedere più risultati dei clienti, visita www.invoca.com/customers.

**Average Rating:** 4.5/5.0

**Total Reviews:** 926

#### How Do G2 Users Rate Invoca?

- **Ritiene che the product sia stato un valido partner commerciale?:** 9.2/10 (Category avg: 9.4/10)
- **Integrazioni di terze parti:** 9.0/10 (Category avg: 8.7/10)
- **Marketing Multicanale:** 9.2/10 (Category avg: 9.1/10)
- **Attribuzione a tocco singolo:** 9.0/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Invoca?

- **Venditore:** [Invoca](https://www.g2.com/it/sellers/invoca)
- **Sito web dell'azienda:** www.invoca.com
- **Anno di Fondazione:** 2008
- **Sede centrale:** Santa Barbara, CA
- **Twitter:** @Invoca  
4,204 follower su Twitter
- **Pagina LinkedIn®:** [www.linkedin.com](https://www.g2.com/it/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=10eb86be2549c90566d2b5d62a7baaeb2f5da1276c058e401b43f5cc99e87fd3&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F210676%2F&secure%5Burl_type%5D=linkedin_company_website)  
387 dipendenti su LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Digital Marketing Manager, Marketing Manager
- **Top Industries:** Marketing e pubblicità, Ospedali e assistenza sanitaria
- **Company Size:** 38% Small, 33% Medium

#### What Do G2 Reviewers Say About Invoca?

_AI-generated summary from verified user reviews_

##### Pros

- Gli utenti elogiano la **usabilità intuitiva** di Invoca, che facilita una rapida adozione e un efficace monitoraggio delle prestazioni.
- Gli utenti trovano Invoca **intuitivo e facile da usare** , consentendo un'adozione rapida e migliorando l'efficienza del team.
- Gli utenti apprezzano le **analisi intuitive** di Invoca, migliorando la visibilità delle prestazioni di marketing e aumentando i tassi di conversione.
- Gli utenti elogiano il **supporto clienti competente e reattivo** di Invoca, migliorando la loro esperienza con assistenza proattiva e tutorial.
- Gli utenti apprezzano la **precisione dell'attribuzione** di Invoca, migliorando la visibilità sui lead e migliorando le informazioni sulle prestazioni di marketing.

##### Cons

- Gli utenti trovano la **curva di apprendimento ripida** a causa della mancanza di un design intuitivo e di risorse di formazione inadeguate per i nuovi utenti.
- Gli utenti trovano **frustranti le funzionalità mancanti** di Invoca, soprattutto per quanto riguarda le complessità di integrazione e la comunicazione poco chiara sugli aggiornamenti.
- Gli utenti esprimono frustrazioni con **problemi di chiamata** , inclusi problemi di privacy, sfide di supporto e difficoltà di integrazione.
- Gli utenti trovano la **configurazione dei report complessa** , richiedendo tempo e sforzo per personalizzare i dashboard in modo efficace.
- Gli utenti trovano la **configurazione complessa** di Invoca dispendiosa in termini di tempo e impegnativa, richiedendo spesso una configurazione attenta per un uso ottimale.

#### What Are Recent G2 Reviews of Invoca?

**["Instradamento delle chiamate più intelligente e monitoraggio delle campagne che aumenta l'efficienza"](https://www.g2.com/it/survey_responses/invoca-review-12640140)**

**Rating:** 4.5/5.0 stars

_— Prajwal E._

[Read full review](https://www.g2.com/it/survey_responses/invoca-review-12640140)

**["Approfondimenti sulle chiamate e supporto proattivo che elevano la nostra strategia mediatica"](https://www.g2.com/it/survey_responses/invoca-review-12570137)**

**Rating:** 5.0/5.0 stars

_— Utente verificato in Telecomunicazioni_

[Read full review](https://www.g2.com/it/survey_responses/invoca-review-12570137)

#### What Are G2 Users Discussing About Invoca?

- [A cosa serve Invoca?](https://www.g2.com/it/discussions/what-is-invoca-used-for)

### [RedTrack.io](https://www.g2.com/products/redtrack-io/reviews)

RedTrack is all-in-one performance marketing platform built for media buyers built on owned & AI-ready data. It brings ad tracking, conversion attribution, Conversion API (CAPI) integrations, and ad automation together in a single workspace. Instead of relying on third-party cookies and browser pixels, RedTrack runs on server-side and first-party tracking, capturing the conversions that pixels lose to ad blockers, privacy settings, and iOS restrictions, as raw, unsampled first-party data you own. That owned first-party data is then enriched and fed back to Meta, Google, TikTok, Snapchat, ChatGPT Ads, and other ad platforms through high-match-score Conversion API connections, so platform algorithms learn from accurate signals. RedTrack stays platform-agnostic — no single channel locks you in — with Shopify and WooCommerce integrations at the front of the stack. A built-in Match Quality Score shows you exactly how well your conversions are landing. And ad spend data refreshes every 5–30 minutes, right down to the ad level, so you get near real-time ROAS across every channel — the update frequency and granularity performance buyers actually run on. RedTrack is more than just a tracker. It's a full performance infrastructure layer. Beyond click and conversion tracking, RedTrack gives you a customer data layer with CDP and LTV reporting, in-platform data views that bring RedTrack's numbers right into your ad platform UI so you're not tab-hopping to read campaign performance, and partner and referral tracking, all on one screen. The automation is where the calm comes in. You set the rules, and RedTrack acts on the data you own: pausing the losers, scaling the winners, reallocating budget away from weak markets. The work keeps happening when you're not watching, so you're not refreshing a dashboard at 2am to catch a campaign burning budget. RedTrack fits three core users: 1. Affiliate and lead-gen media buyers who need click-level tracking, persistent click IDs across complex funnels, and automation rules to pause losers and scale winners. 2. DTC and eCommerce brands on Shopify and WooCommerce who need accurate multi-channel attribution and true ROAS, not platform-reported guesses. 3. Performance and lead-gen agencies managing multiple clients with shareable dashboards, multi-user access, and automated reporting. Buyers often evaluate RedTrack alongside Triple Whale, Voluum, Binom, Keitaro, ClickFlare, AnyTrack, and ThriveTracker. RedTrack's edge is combining click-level precision with business-level profit metrics in a cloud platform (no self-hosting to maintain) while giving you one clean, unified place to see what's actually making you money.

**Average Rating:** 4.5/5.0

**Total Reviews:** 38

#### How Do G2 Users Rate RedTrack.io?

- **Has the product been a good partner in doing business?:** 8.5/10 (Category avg: 9.4/10)
- **Third-Party Integrations:** 10.0/10 (Category avg: 8.7/10)
- **Multi-Channel Marketing:** 10.0/10 (Category avg: 9.1/10)
- **Single-Touch Attribution:** 10.0/10 (Category avg: 8.8/10)

#### Who Is the Company Behind RedTrack.io?

- **Seller:** [RedTrack](https://www.g2.com/sellers/redtrack)
- **Company Website:** www.redtrack.io
- **Year Founded:** 2018
- **HQ Location:** Vilnius, Vilnius region
- **Twitter:** @redtrackio  
566 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=8f85327f94868e109d69b5cf58f8dd9382e2ec06b3d8292122162020d4c13d3f&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fredtrackio%2F&secure%5Burl_type%5D=linkedin_company_website)  
65 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising
- **Company Size:** 77% Small, 15% Medium

#### What Do G2 Reviewers Say About RedTrack.io?

_AI-generated summary from verified user reviews_

##### Pros

- Users commend RedTrack.io for its **excellent customer support** , providing responsive and knowledgeable assistance whenever needed.
- Users appreciate the **ease of use** of RedTrack.io, highlighting its intuitive design and straightforward setup process.
- Users praise the **seamless integrations** of RedTrack, enhancing their tracking experience with major platforms effortlessly.
- Users value the **performance tracking** of RedTrack, benefiting from accurate, real-time insights for effective marketing strategies.
- Users value the **real-time insights and user-friendly design** of RedTrack, enhancing their marketing strategies effectively.

##### Cons

- Users find the **ads integration complex** , leading them to prefer custom solutions over RedTrack's dashboard analysis.
- Users find the **complexity of the dashboard** challenging, preferring simpler data management solutions like Excel.
- Users report **complexity issues** with RedTrack.io's dashboard, preferring custom solutions over its data analysis capabilities.
- Users find the **dashboard's complexity** hinders effective data analysis, preferring custom solutions over RedTrack.io.
- Users find RedTrack.io's setup to have a **complex implementation** , making it difficult to run and analyze campaigns effectively.

#### What Are Recent G2 Reviews of RedTrack.io?

**["Reliable tracking platform for serious advertisers"](https://www.g2.com/survey_responses/redtrack-io-review-12964586)**

**Rating:** 5.0/5.0 stars

_— Ramūnas P._

[Read full review](https://www.g2.com/survey_responses/redtrack-io-review-12964586)

**["I use it every day"](https://www.g2.com/survey_responses/redtrack-io-review-12962353)**

**Rating:** 5.0/5.0 stars

_— Andrei Z._

[Read full review](https://www.g2.com/survey_responses/redtrack-io-review-12962353)

#### What Are G2 Users Discussing About RedTrack.io?

- [What is RedTrack.io used for?](https://www.g2.com/discussions/what-is-redtrack-io-used-for)

### [CTM](https://www.g2.com/it/products/ctm-ctm/reviews)

CTM aiuta le aziende a trasformare le conversazioni quotidiane in crescita. Fidato da oltre 100.000 utenti in tutto il mondo, inclusi marchi leader come Tinuiti, Morgan & Morgan, Tutor Doctor e ServiceMaster, CTM collega le prestazioni di marketing ai risultati di fatturato, offrendo ai team la chiarezza per vedere quali campagne guidano le conversioni e l'intuizione per ottimizzare ogni punto di contatto con il cliente. Il risultato: una gestione dei lead più efficiente, tassi di conversione più alti e un ROI migliorato. Alimentato da ricche analisi delle conversazioni, CTM unifica le interazioni frammentate di chiamate, messaggi, chat e moduli in una singola visione attuabile del comportamento del cliente. Con integrazioni profonde tra le principali piattaforme di marketing, pubblicità e CRM—e opportunità di partnership per agenzie, affiliati e fornitori di tecnologia—CTM rende semplice allineare dati, team e risultati. Guidato dal nostro scopo di creare una migliore esperienza umana attraverso la tecnologia, CTM consente alle aziende di far contare ogni conversazione.

**Average Rating:** 4.5/5.0

**Total Reviews:** 727

#### How Do G2 Users Rate CTM?

- **Ritiene che the product sia stato un valido partner commerciale?:** 9.2/10 (Category avg: 9.4/10)
- **Integrazioni di terze parti:** 9.1/10 (Category avg: 8.7/10)
- **Marketing Multicanale:** 9.5/10 (Category avg: 9.1/10)
- **Attribuzione a tocco singolo:** 8.7/10 (Category avg: 8.8/10)

#### Who Is the Company Behind CTM?

- **Venditore:** [CTM](https://www.g2.com/it/sellers/ctm)
- **Sito web dell'azienda:** www.ctm.com
- **Anno di Fondazione:** 2009
- **Sede centrale:** 231 Najoles Rd Suite 500, Millersville, MD 21108
- **Pagina LinkedIn®:** [www.linkedin.com](https://www.g2.com/it/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=e90e1ba65d05b8a5b4f0d3bd6c992024b816c8b1feafc4f490ff94cd66b60a39&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F5377709%2F&secure%5Burl_type%5D=linkedin_company_website)  
119 dipendenti su LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Owner, President
- **Top Industries:** Marketing e pubblicità, Internet
- **Company Size:** 65% Small, 30% Medium

#### What Do G2 Reviewers Say About CTM?

_AI-generated summary from verified user reviews_

##### Pros

- Gli utenti elogiano il **supporto clienti eccezionale** di CallTrackingMetrics, sottolineando la loro affidabilità e dedizione nell'assistere gli utenti.
- Gli utenti apprezzano l'interfaccia **user-friendly** di CTM, rendendo l'installazione e la navigazione semplici ed efficienti.
- Gli utenti apprezzano il **servizio clienti eccellente** fornito da CallTrackingMetrics, migliorando la loro esperienza complessiva e soddisfazione.
- Gli utenti apprezzano il **facile accesso ai dati** per monitorare il successo del marketing e le funzionalità migliorate di instradamento delle chiamate.
- Gli utenti apprezzano l' **interfaccia intuitiva** e il supporto eccezionale di CallTrackingMetrics, migliorando l'efficienza e la scalabilità nelle operazioni.

##### Cons

- Gli utenti trovano la **curva di apprendimento ripida** , rendendo le funzionalità di navigazione e reportistica difficili da padroneggiare nel tempo.
- Gli utenti trovano la **complessità della navigazione nei report** e nelle impostazioni impegnativa, influenzando la loro efficienza con CTM.
- Gli utenti trovano la **navigazione difficile** di CTM frustrante, rendendo l'accesso ai dati e la creazione di report un compito complesso.
- Gli utenti affrontano una **ripida curva di apprendimento** con CTM, richiedendo tempo per padroneggiare l'interfaccia utente e le funzionalità in modo efficace.
- Gli utenti affrontano significativi problemi di **funzionalità mancanti** , portando a problemi irrisolti e a un'esperienza frustrante con CTM.

#### What Are Recent G2 Reviews of CTM?

**["CallTrackingMetrics: Una Soluzione Efficace per Ottimizzare il Tracciamento delle Chiamate e le Prestazioni di Marketing"](https://www.g2.com/it/survey_responses/ctm-review-10369199)**

**Rating:** 4.5/5.0 stars

_— Loganathan V._

[Read full review](https://www.g2.com/it/survey_responses/ctm-review-10369199)

**["CallTrackingMetrics il software VOIP per call center numero 1."](https://www.g2.com/it/survey_responses/ctm-review-5310809)**

**Rating:** 5.0/5.0 stars

_— Alex F._

[Read full review](https://www.g2.com/it/survey_responses/ctm-review-5310809)

#### What Are G2 Users Discussing About CTM?

- [A cosa serve CallTrackingMetrics?](https://www.g2.com/it/discussions/what-is-calltrackingmetrics-used-for)

### [Adobe Marketo Measure (formerly Bizible)](https://www.g2.com/pt/products/adobe-marketo-measure-formerly-bizible/reviews)

Atribuição de receita a cada toque e planejamento de receita avançado impulsionado por IA para permitir que todo profissional de marketing—desde o CMO até o gerente de canal—descubra jornadas do cliente, impacte transformações digitais e impulsione o crescimento da empresa.

**Average Rating:** 4.7/5.0

**Total Reviews:** 142

#### How Do G2 Users Rate Adobe Marketo Measure (formerly Bizible)?

- **the product tem sido um bom parceiro comercial?:** 9.4/10 (Category avg: 9.4/10)
- **Integrações de Terceiros:** 7.5/10 (Category avg: 8.7/10)
- **Marketing Multicanal:** 9.2/10 (Category avg: 9.1/10)
- **Atribuição de toque único:** 9.6/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Adobe Marketo Measure (formerly Bizible)?

- **Vendedor:** [Adobe](https://www.g2.com/pt/sellers/adobe)
- **Ano de Fundação:** 1982
- **Localização da Sede:** San Jose, CA
- **Twitter:** @Adobe  
956,842 seguidores no Twitter
- **Página do LinkedIn®:** [www.linkedin.com](https://www.g2.com/pt/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=4bd838466d461c6fe81e09c861e82adaaf56d5a567f856b855f9808677f90560&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F1480%2F&secure%5Burl_type%5D=linkedin_company_website)  
42,087 funcionários no LinkedIn®
- **Propriedade:** NASDAQ:ADBE

#### Who Uses This Product?

- **Who Uses This:** Gerente de Operações de Marketing, Gerente de Marketing Digital
- **Top Industries:** Software de Computador, Marketing e Publicidade
- **Company Size:** 71% Medium, 18% Small

#### What Are Recent G2 Reviews of Adobe Marketo Measure (formerly Bizible)?

**["Alinhando com meus objetivos de marketing"](https://www.g2.com/pt/survey_responses/adobe-marketo-measure-formerly-bizible-review-7323946)**

**Rating:** 4.0/5.0 stars

_— Kanhaiya B._

[Read full review](https://www.g2.com/pt/survey_responses/adobe-marketo-measure-formerly-bizible-review-7323946)

**["Mostra Claramente Quais Esforços de Marketing Impulsionam Negócios e Receita"](https://www.g2.com/pt/survey_responses/adobe-marketo-measure-formerly-bizible-review-12285045)**

**Rating:** 4.5/5.0 stars

_— Akshay M._

[Read full review](https://www.g2.com/pt/survey_responses/adobe-marketo-measure-formerly-bizible-review-12285045)

### [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews)

ActiveCampaign is the autonomous marketing platform built to transform how marketers, agencies, and business owners work. Use Active Intelligence to power goal-aware automations and orchestrate personalized experiences across email, SMS, and WhatsApp. Effortlessly integrate with 1000+ apps, uncover deep performance insights, and optimize your workflows so you win every day. - Autonomous marketing Built on the foundation of marketing automation, fuel your marketing strategy and customer journeys with AI-driven execution, optimization, and insight at every step. - AI agents Run entire marketing campaigns through simple prompts, backed by Active Intelligence. - Cross-channel marketing Reach prospects and customers wherever they are, with email, SMS, WhatsApp, and more. - On-brand, personalized content Creative tools that deliver professional, conversion-ready designs for email and landing pages. - CRM Track, manage, and automate your sales process. - 1000+ apps & integrations Connect ActiveCampaign to your favorite tools.

**Average Rating:** 4.4/5.0

**Total Reviews:** 14,242

#### How Do G2 Users Rate ActiveCampaign?

- **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 9.4/10)
- **Third-Party Integrations:** 7.9/10 (Category avg: 8.7/10)
- **Multi-Channel Marketing:** 7.3/10 (Category avg: 9.1/10)
- **Single-Touch Attribution:** 7.1/10 (Category avg: 8.8/10)

#### Who Is the Company Behind ActiveCampaign?

- **Seller:** [ActiveCampaign](https://www.g2.com/sellers/activecampaign)
- **Company Website:** www.activecampaign.com
- **Year Founded:** 2003
- **HQ Location:** Chicago, IL
- **Twitter:** @ActiveCampaign  
13,203 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=ecaffa7a4dd54b3f72ef9abc63c48d5efe51974c2974dfaa5d09b34c1e0c97bd&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F221390%2F&secure%5Burl_type%5D=linkedin_company_website)  
848 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Owner, CEO
- **Top Industries:** Marketing and Advertising, Health, Wellness and Fitness
- **Company Size:** 92% Small, 7% Medium

#### What Do G2 Reviewers Say About ActiveCampaign?

_AI-generated summary from verified user reviews_

##### Pros

- Users find ActiveCampaign's interface **easy to use** , enhancing communication and engagement with its versatile features.
- Users value the **powerful automation features** of ActiveCampaign, enhancing engagement and streamlining marketing efforts effectively.
- Users appreciate the **automation features** of ActiveCampaign, which streamline marketing activities and enhance customer engagement.
- Users love the **powerful automation capabilities** of ActiveCampaign, enhancing customer engagement effortlessly and efficiently.
- Users appreciate the **user-friendly automation and integration features** of ActiveCampaign, enhancing customer engagement and targeting.

##### Cons

- Users face a **learning curve** with ActiveCampaign, needing extra support to master its powerful features efficiently.
- Users find ActiveCampaign **expensive** , especially for startups, making it challenging for some customers to justify the cost.
- Users find the **missing features** in ActiveCampaign limit their automation testing and client information collection capabilities.
- Users find the **limited features** of ActiveCampaign frustrating, desiring more customization and easier access to key metrics.
- Users find the ActiveCampaign platform **not intuitive** , making learning and setup time-consuming and challenging to navigate.

#### What Are Recent G2 Reviews of ActiveCampaign?

**["Super Intuitive Email & Automation Builder That’s Easy to Use"](https://www.g2.com/survey_responses/activecampaign-review-13195469)**

**Rating:** 4.5/5.0 stars

_— Irit L._

[Read full review](https://www.g2.com/survey_responses/activecampaign-review-13195469)

**["Powerful Automations and Reporting That Drive Strategic Decisions"](https://www.g2.com/survey_responses/activecampaign-review-13200587)**

**Rating:** 4.5/5.0 stars

_— Pamela S._

[Read full review](https://www.g2.com/survey_responses/activecampaign-review-13200587)

#### What Are G2 Users Discussing About ActiveCampaign?

- [What are some creative ways businesses are using ActiveCampaign to automate their marketing efforts?](https://www.g2.com/discussions/what-are-some-creative-ways-businesses-are-using-activecampaign-to-automate-their-marketing-efforts) - 1 comment
- [How much does ActiveCampaign cost?](https://www.g2.com/discussions/how-much-does-activecampaign-cost) - 1 comment
- [What is ActiveCampaign CRM?](https://www.g2.com/discussions/what-is-activecampaign-crm) - 1 comment
- [Does ActiveCampaign have a CRM?](https://www.g2.com/discussions/does-activecampaign-have-a-crm) - 7 comments
- [What is ActiveCampaign used for?](https://www.g2.com/discussions/what-is-activecampaign-used-for) - 20 comments

### [CAKE](https://www.g2.com/pt/products/cake/reviews)

CAKE liderou a indústria de marketing de performance com soluções inovadoras para anunciantes, redes e editores gerenciarem, medirem e otimizarem suas campanhas de marketing digital em tempo real. A empresa se especializa em fornecer soluções para marketing de afiliados, distribuição de leads e comércio eletrônico que criam novas oportunidades de receita, garantindo a segurança dos dados e promovendo parcerias lucrativas em todo o mundo. Os profissionais de marketing de afiliados desperdiçam tempo valioso em tarefas administrativas, como fornecer relatórios de desempenho para parceiros, enviar ativos de campanha e criativos, reconciliar faturamento e pagar parceiros, entre muitas outras atividades. CAKE resolve esses desafios ao permitir que anunciantes e afiliados gerenciem todo um programa de marketing de performance em uma única plataforma.

**Average Rating:** 4.5/5.0

**Total Reviews:** 60

#### How Do G2 Users Rate CAKE?

- **the product tem sido um bom parceiro comercial?:** 9.2/10 (Category avg: 9.4/10)
- **Integrações de Terceiros:** 8.3/10 (Category avg: 8.7/10)
- **Marketing Multicanal:** 8.9/10 (Category avg: 9.1/10)
- **Atribuição de toque único:** 8.8/10 (Category avg: 8.8/10)

#### Who Is the Company Behind CAKE?

- **Vendedor:** [Perseus Group](https://www.g2.com/pt/sellers/perseus-group)
- **Ano de Fundação:** 1995
- **Localização da Sede:** Markham, ON
- **Twitter:** @perseus  
3,394 seguidores no Twitter
- **Página do LinkedIn®:** [www.linkedin.com](https://www.g2.com/pt/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=f9e07a31095d972aa9c3a6ddf22c0f652f1c67ea0ca956204c6de62727215f66&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F25050544%2F&secure%5Burl_type%5D=linkedin_company_website)  
3,982 funcionários no LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Marketing e Publicidade, Serviços Financeiros
- **Company Size:** 70% Small, 25% Medium

#### What Do G2 Reviewers Say About CAKE?

_AI-generated summary from verified user reviews_

##### Pros

- Os usuários valorizam o CAKE por suas **opções de personalização** , adaptando-se perfeitamente às necessidades específicas de programas de afiliados.
- Os usuários valorizam a **facilidade de uso** do CAKE, apreciando seu design intuitivo e recursos diretos de gerenciamento de afiliados.
- Os usuários valorizam a **equipe de suporte responsiva** da CAKE, sempre disponível para ajudar com quaisquer dúvidas ou problemas.
- Os usuários valorizam o CAKE por sua **personalização** , adaptando-se facilmente às suas necessidades específicas de programas de afiliados para um desempenho aprimorado.
- Os usuários apreciam o **gerenciamento de dados integrado** do CAKE, permitindo colaboração contínua e organização de tarefas em uma única plataforma.

##### Cons

- Os usuários acham que o **relatório e a análise são complexos** e subdesenvolvidos em comparação com soluções empresariais mais maduras.
- Os usuários sentem que os recursos de **relatórios e análises** do CAKE são menos maduros em comparação com os concorrentes, afetando a usabilidade.
- Os usuários acham que o **relatório e a análise** no CAKE carecem de maturidade em comparação com soluções empresariais mais estabelecidas.
- Os usuários expressam preocupação com a **lentidão nos relatórios** , com pedidos por opções mais flexíveis e melhor personalização para maior eficiência.
- Os usuários enfrentam uma **curva de aprendizado acentuada** com o CAKE, achando desafiador dominar os recursos avançados e a navegação.

#### What Are Recent G2 Reviews of CAKE?

**["Ótima plataforma! Muito intuitiva. Atendimento ao Cliente incrível!"](https://www.g2.com/pt/survey_responses/cake-review-4518751)**

**Rating:** 5.0/5.0 stars

_— Noy E._

[Read full review](https://www.g2.com/pt/survey_responses/cake-review-4518751)

**["Espaço de trabalho moderno tudo-em-um com uma interface de usuário leve e fácil integração"](https://www.g2.com/pt/survey_responses/cake-review-12264205)**

**Rating:** 5.0/5.0 stars

_— Rahul c._

[Read full review](https://www.g2.com/pt/survey_responses/cake-review-12264205)

### [Factors.AI](https://www.g2.com/it/products/factors-ai/reviews)

Factors.ai è un ABM AI costruito per i team GTM B2B. Aiuta i team a identificare account ad alta intenzione, comprendere come questi account si muovono attraverso il loro sito web, CRM, piattaforme pubblicitarie e campagne, e trasformare quell'attività in un pipeline qualificato. Al suo centro, Factors.ai è costruito su una solida base di dati di prima parte. La piattaforma identifica più del 75% delle aziende che visitano il tuo sito web, il più alto nel settore, e traccia come questi account si muovono tra pagine, canali e campagne. Questo offre ai team di marketing e vendite una visione affidabile a livello di account dell'attività degli acquirenti, anche quando i visitatori non compilano mai moduli. Factors include anche LinkedIn AdPilot e Google AdPilot, strumenti appositamente costruiti per eseguire ABM su LinkedIn e Google. AdPilot attiva account ad alta intenzione durante le tue campagne, aiutando i team a raggiungere le aziende giuste, controllare l'esposizione pubblicitaria e comprendere come la pubblicità influenza il pipeline. Factors.ai arricchisce questa attività con dati aziendali e firmografici di terze parti per fornire più contesto sugli account in visita e aiutare i team a capire quali aziende corrispondono al loro profilo cliente ideale. I team utilizzano Factors.ai per capire quali account li stanno ricercando e attivare quei dati nei flussi di lavoro di marketing e vendite. Le capacità chiave includono: • Agenti Scout: Gli agenti automatizzano i tuoi compiti di marketing e vendite come la ricerca di account, la creazione di email e il contatto, l'ottimizzazione delle campagne, la manutenzione delle liste e molto altro in base ai confini che definisci. • Assistente Scout: Scout tiene d'occhio il tuo pipeline di entrate e mette in evidenza eventuali anomalie, aiutandoti a costruire il tuo playbook GTM. In pochi secondi, Scout può rispondere a domande su cali di entrate, prestazioni delle campagne, account ad alta intenzione e qualsiasi cosa tu voglia sapere sul tuo pipeline. • Identificazione dei visitatori del sito web: Identifica più del 75% delle aziende che visitano il tuo sito web e traccia come questi account si muovono tra pagine, campagne e canali. • Arricchimento dei dati di prima e terza parte: Combina l'attività del sito web con dati firmografici e aziendali per comprendere meglio chi sono gli account in visita. • Segmentazione e targeting degli account: Segmenta gli account in base all'adattamento ICP, ai segnali di intenzione e all'attività di coinvolgimento per dare priorità al contatto e alle campagne. • Scoring di lead e account: Valuta gli account in base agli attributi firmografici, ai segnali di coinvolgimento e ai dati comportamentali per identificare opportunità ad alto potenziale. • Attivazione pubblicitaria su LinkedIn e Google: Crea automaticamente audience e migliora il targeting pubblicitario tramite LinkedIn AdPilot e Google AdPilot. Più di 1.000 team GTM, tra cui Sprinklr, Freshworks e Celonis, utilizzano Factors.ai per eseguire programmi ABM, ottimizzare la pubblicità e generare pipeline più velocemente. Esplora Factors.ai in azione: https://www.factors.ai/

**Average Rating:** 4.5/5.0

**Total Reviews:** 210

#### How Do G2 Users Rate Factors.AI?

- **Ritiene che the product sia stato un valido partner commerciale?:** 9.4/10 (Category avg: 9.4/10)
- **Integrazioni di terze parti:** 8.9/10 (Category avg: 8.7/10)
- **Marketing Multicanale:** 9.1/10 (Category avg: 9.1/10)
- **Attribuzione a tocco singolo:** 9.1/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Factors.AI?

- **Venditore:** [Factors.AI](https://www.g2.com/it/sellers/factors-ai)
- **Sito web dell'azienda:** www.factors.ai
- **Anno di Fondazione:** 2020
- **Sede centrale:** Stamford, US
- **Twitter:** @factorsai  
219 follower su Twitter
- **Pagina LinkedIn®:** [www.linkedin.com](https://www.g2.com/it/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=cee9baa56b2aed181bca779b82b519d82d7e027fa34fed311bbb4e62416fa082&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Ffactors-ai%2F&secure%5Burl_type%5D=linkedin_company_website)  
102 dipendenti su LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Founder
- **Top Industries:** Software per computer, Tecnologia dell'informazione e servizi
- **Company Size:** 53% Medium, 35% Small

#### What Do G2 Reviewers Say About Factors.AI?

_AI-generated summary from verified user reviews_

##### Pros

- Gli utenti trovano la **facilità d'uso** in Factors.AI superiore, migliorando la loro esperienza quotidiana di analisi dei dati.
- Gli utenti apprezzano i **dati ricchi e le intuizioni** di Factors.AI, che consentono di prendere decisioni rapide e informate senza sforzo.
- Gli utenti apprezzano le **analisi dettagliate** di Factors.AI, che consentono di ottenere rapidamente intuizioni e prendere decisioni informate senza sforzo.
- Gli utenti elogiano il **supporto clienti eccezionale** di Factors.AI, evidenziando l'assistenza proattiva e le sincronizzazioni settimanali per un uso ottimale.
- Gli utenti scoprono che Factors.AI fornisce preziosi **dati di intento** , migliorando l'efficacia del contatto rivelando informazioni in tempo reale sui visitatori del sito web.

##### Cons

- Gli utenti notano una **mancanza di informazioni** sui singoli prospetti quando i dati personali non sono disponibili, limitando l'efficacia dello strumento.
- Gli utenti notano una **curva di apprendimento ripida** con Factors.AI, suggerendo tutorial migliori per una navigazione più facile delle sue funzionalità.
- Gli utenti trovano la mancanza di **dati granulari e viste di reportistica di base** una limitazione nell'utilizzo efficace di Factors.AI.
- Gli utenti notano una **ripida curva di apprendimento** con Factors.AI, desiderando migliori tutorial per aiutare a padroneggiare la piattaforma.
- Gli utenti desiderano migliorate **capacità di identificazione** da Factors.AI, poiché spesso manca di dati precisi sui visitatori individuali.

#### What Are Recent G2 Reviews of Factors.AI?

**["Il nostro strato di riferimento per la prioritizzazione degli account e la deanonymizzazione, segnali per il nostro team di vendita su cui agire"](https://www.g2.com/it/survey_responses/factors-ai-review-13088481)**

**Rating:** 4.5/5.0 stars

_— Sai K._

[Read full review](https://www.g2.com/it/survey_responses/factors-ai-review-13088481)

**["Chiara attribuzione a livello di account e facile attivazione del pubblico ad alta intenzione"](https://www.g2.com/it/survey_responses/factors-ai-review-11775163)**

**Rating:** 4.0/5.0 stars

_— Muthukumar A._

[Read full review](https://www.g2.com/it/survey_responses/factors-ai-review-11775163)

#### What Are G2 Users Discussing About Factors.AI?

- [A cosa serve Factors.AI?](https://www.g2.com/it/discussions/what-is-factors-ai-used-for) - 1 comment

### [Constant Contact Advanced Automation](https://www.g2.com/pt/products/constant-contact-advanced-automation/reviews)

O Constant Contact Advanced Automation ajuda você a enviar a mensagem certa no momento certo. De Social a SMS e de e-mail a e-commerce, oferecemos ferramentas para ajudar você a construir relacionamentos mais profundos com seu público. Nossa poderosa plataforma de marketing digital ajuda você a ser mais eficiente com seu marketing para que possa se concentrar em construir seu negócio. Engaje Seu Público onde Eles Estão com Campanhas Multicanais - Crie campanhas de marketing abrangentes com apenas alguns cliques. Nossa ferramenta Campaign Builder ajudará você a lançar uma campanha multicanal por e-mail, social e SMS para ajudar você a alcançar seus objetivos. Comece Rápido Com Modelos de Automação Pré-Construídos - Configure suas automações rapidamente com modelos de automação pré-construídos para ajudar você a enviar mensagens SMS e e-mail oportunas. Gerencie Facilmente Seus Contatos - Gerencie segmentos de clientes automaticamente usando tags de clientes. Em seguida, acione automações com base em como os clientes interagem com seus negócios. Automatize Sua Mensagem - Entregue conteúdo oportuno e relevante com automação de marketing por SMS e e-mail usando nosso Construtor de Caminhos de Automação de arrastar e soltar. Certifique-se de que seu público receba a mensagem certa, no momento certo: automaticamente. Saiba mais em www.constantcontact.com

**Average Rating:** 4.4/5.0

**Total Reviews:** 938

#### How Do G2 Users Rate Constant Contact Advanced Automation?

- **the product tem sido um bom parceiro comercial?:** 9.1/10 (Category avg: 9.4/10)
- **Integrações de Terceiros:** 9.0/10 (Category avg: 8.7/10)
- **Marketing Multicanal:** 9.1/10 (Category avg: 9.1/10)
- **Atribuição de toque único:** 8.8/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Constant Contact Advanced Automation?

- **Vendedor:** [Constant Contact](https://www.g2.com/pt/sellers/constant-contact-5aaee82b-8325-4eeb-b7b7-15fada778076)
- **Ano de Fundação:** 1995
- **Localização da Sede:** Waltham, US
- **Twitter:** @ConstantContact  
67,137 seguidores no Twitter
- **Página do LinkedIn®:** [www.linkedin.com](https://www.g2.com/pt/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=a8b1f70774b20876cbd6f2e58e03d1e39c91352c8e3e3b2c4795aca37ecef11c&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fconstant-contact%2F&secure%5Burl_type%5D=linkedin_company_website)  
1,156 funcionários no LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Proprietário, Gerente de Marketing
- **Top Industries:** Marketing e Publicidade, Tecnologia da Informação e Serviços
- **Company Size:** 80% Small, 17% Medium

#### What Do G2 Reviewers Say About Constant Contact Advanced Automation?

_AI-generated summary from verified user reviews_

##### Pros

- Os usuários apreciam a **facilidade de uso** do Constant Contact Advanced Automation, tornando o marketing por e-mail simples e eficiente.
- Os usuários apreciam os recursos de **postagem automática e automação de e-mails** do Constant Contact, otimizando seu fluxo de trabalho de forma eficiente.
- Os usuários adoram os **recursos de automação** do Constant Contact, tornando a gestão de e-mails sem esforço durante períodos ocupados.
- Os usuários acham a **automação que economiza tempo** do Constant Contact inestimável para gerenciar sequências de e-mail sem esforço.
- Os usuários apreciam as **ferramentas avançadas de automação** para prospecção a frio sem interrupções e nutrição eficaz de leads.

##### Cons

- Os usuários acham que as **opções limitadas de personalização** dificultam sua capacidade de adaptar totalmente os recursos de automação.
- Os usuários expressam frustração com os **recursos ausentes** na Automação Avançada do Constant Contact, impactando as capacidades de personalização e edição.
- Os usuários acham que os **recursos limitados** do Constant Contact Advanced Automation restringem a personalização do fluxo de trabalho e análises mais profundas.
- Os usuários encontram os **problemas de automação** no Constant Contact Advanced Automation que dificultam a gestão eficaz do fluxo de trabalho e limitam a funcionalidade.
- Os usuários enfrentam **problemas de edição** com o Constant Contact, enfrentando frustração devido a falhas e opções limitadas de personalização.

#### What Are Recent G2 Reviews of Constant Contact Advanced Automation?

**["Plataforma de Marketing Simples e Completa com Campanhas de Email Fáceis"](https://www.g2.com/pt/survey_responses/constant-contact-advanced-automation-review-11542733)**

**Rating:** 4.0/5.0 stars

_— Usuário Verificado em Petróleo e Energia_

[Read full review](https://www.g2.com/pt/survey_responses/constant-contact-advanced-automation-review-11542733)

**["Configuração Fácil, Capacidade Multi-Domínio"](https://www.g2.com/pt/survey_responses/constant-contact-advanced-automation-review-8969236)**

**Rating:** 5.0/5.0 stars

_— James C._

[Read full review](https://www.g2.com/pt/survey_responses/constant-contact-advanced-automation-review-8969236)

#### What Are G2 Users Discussing About Constant Contact Advanced Automation?

- [Para que serve o SharpSpring?](https://www.g2.com/pt/discussions/what-is-sharpspring-used-for)
- [Como cancelo o SharpSpring?](https://www.g2.com/pt/discussions/how-do-i-cancel-sharpspring) - 1 comment
- [Quanto custa o SharpSpring?](https://www.g2.com/pt/discussions/how-much-does-sharpspring-cost) - 1 comment, 1 upvote
- [O SharpSpring é um CRM?](https://www.g2.com/pt/discussions/is-sharpspring-a-crm) - 1 comment
- [O que é SharpSpring?](https://www.g2.com/pt/discussions/what-is-sharpspring) - 2 comments

### [AdRoll](https://www.g2.com/pt/products/adroll/reviews)

AdRoll é uma plataforma de publicidade conectada projetada para ajudar os profissionais de marketing orientados para o crescimento a navegar pelas complexidades da publicidade digital. Esta solução abrangente oferece aos usuários poderosas capacidades de inteligência artificial, ferramentas flexíveis de gerenciamento de campanhas e integrações perfeitas, todas voltadas para converter cliques em clientes. Ao oferecer uma abordagem de desempenho de funil completo, a AdRoll capacita empresas de médio porte a simplificar seus esforços de marketing e alcançar resultados mensuráveis em vários canais. Alvejando um público diversificado, a AdRoll atende a indústrias como comércio eletrônico, tecnologia, serviços financeiros e educação. A plataforma é particularmente benéfica para os profissionais de marketing que buscam aprimorar suas estratégias de publicidade por meio de publicidade multicanal e insights de audiência. Com seus robustos recursos de análise e relatórios, os usuários podem obter uma compreensão mais profunda de seus públicos-alvo, permitindo-lhes personalizar suas campanhas para obter o máximo impacto. Essa abordagem orientada por dados permite que as empresas tomem decisões informadas que impulsionam o engajamento e as taxas de conversão. Uma das características de destaque da AdRoll é sua capacidade de fornecer atribuição entre canais, o que ajuda os profissionais de marketing a rastrear a eficácia de suas campanhas em diferentes plataformas. Isso significa que os usuários podem ver como seus esforços de publicidade em mídias sociais, motores de busca e redes de exibição contribuem para o desempenho geral. Além disso, para equipes B2B, a AdRoll oferece capacidades de Marketing Baseado em Contas (ABM), permitindo a segmentação específica de contas e campanhas de múltiplos toques que atendem às necessidades únicas de compradores individuais. Esse nível de precisão garante que os esforços de marketing não sejam apenas de amplo alcance, mas também altamente relevantes para potenciais clientes. Os quase duas décadas de dados da AdRoll e o suporte premiado aumentam ainda mais sua proposta de valor. A plataforma é projetada para ajudar as equipes de marketing a operar de forma mais eficiente, permitindo que anunciem de forma mais inteligente e se movam mais rapidamente em um cenário competitivo. Ao consolidar várias funções de marketing em uma única plataforma, a AdRoll permite que os usuários gerenciem suas estratégias de publicidade com maior facilidade, levando, em última análise, a melhores resultados e crescimento dos negócios. A combinação de tecnologia avançada, ferramentas fáceis de usar e suporte abrangente torna a AdRoll um recurso valioso para os profissionais de marketing que buscam otimizar seus esforços de publicidade e alcançar o sucesso.

**Average Rating:** 4.1/5.0

**Total Reviews:** 765

#### How Do G2 Users Rate AdRoll?

- **the product tem sido um bom parceiro comercial?:** 8.1/10 (Category avg: 9.4/10)
- **Integrações de Terceiros:** 7.7/10 (Category avg: 8.7/10)
- **Marketing Multicanal:** 8.2/10 (Category avg: 9.1/10)
- **Atribuição de toque único:** 8.3/10 (Category avg: 8.8/10)

#### Who Is the Company Behind AdRoll?

- **Vendedor:** [NextRoll](https://www.g2.com/pt/sellers/nextroll)
- **Website da Empresa:** www.nextroll.com
- **Ano de Fundação:** 2018
- **Localização da Sede:** San Francisco, California
- **Twitter:** @NextRoll\_Inc  
274 seguidores no Twitter
- **Página do LinkedIn®:** [www.linkedin.com](https://www.g2.com/pt/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=c91af1596b406565ab4d6a82b1ade3ec6931d1b4b81bcfd38acdb015ab14e35e&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fadroll%2Fpeople%2F&secure%5Burl_type%5D=linkedin_company_website)  
175 funcionários no LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Gerente de Marketing, Gerente de Marketing Digital
- **Top Industries:** Marketing e Publicidade, Software de Computador
- **Company Size:** 56% Small, 35% Medium

#### What Do G2 Reviewers Say About AdRoll?

_AI-generated summary from verified user reviews_

##### Pros

- Os usuários acham **a facilidade de uso do AdRoll** excepcional, tornando-o acessível para iniciantes em marketing digital.
- Os usuários valorizam a **facilidade de retargeting multicanal** com o AdRoll, apreciando sua configuração amigável e relatórios claros.
- Os usuários valorizam a **gestão de campanhas amigável** do AdRoll, apreciando sua acessibilidade e eficácia em vários canais.
- Os usuários apreciam a **configuração fácil** do AdRoll, permitindo um lançamento rápido e integração de método de pagamento.
- Os usuários destacam o **suporte ao cliente responsivo** da AdRoll, fornecendo assistência oportuna e melhorando a usabilidade da plataforma.

##### Cons

- Os usuários acham que os **recursos limitados** do AdRoll restringem seu controle e precisão em campanhas de publicidade direcionada.
- Os usuários acham a **configuração da campanha confusa** e desejam ferramentas de gestão melhoradas e maior precisão de segmentação no AdRoll.
- Os usuários acham **as limitações de relatórios** no AdRoll frustrantes, faltando flexibilidade e personalização para suas necessidades.
- Os usuários acham que os preços do AdRoll são **caros** , particularmente desafiadores para pequenas empresas com orçamentos limitados.
- Os usuários acham a **reportagem difícil** sobre conversões e métricas de conscientização de marca frustrante e em necessidade de melhoria.

#### What Are Recent G2 Reviews of AdRoll?

**["Lançamento de Campanha Sem Esforço com Retargeting Poderoso"](https://www.g2.com/pt/survey_responses/adroll-review-13128954)**

**Rating:** 4.0/5.0 stars

_— Raad S._

[Read full review](https://www.g2.com/pt/survey_responses/adroll-review-13128954)

**["Configuração Rápida e Retargeting Eficaz Que Impulsiona Conversões"](https://www.g2.com/pt/survey_responses/adroll-review-13138681)**

**Rating:** 4.0/5.0 stars

_— Muhammed Kawsar A._

[Read full review](https://www.g2.com/pt/survey_responses/adroll-review-13138681)

#### What Are G2 Users Discussing About AdRoll?

- [Para que serve o AdRoll?](https://www.g2.com/pt/discussions/adroll-what-is-adroll-used-for) - 1 comment
- [Para que serve o AdRoll?](https://www.g2.com/pt/discussions/what-is-adroll-used-for) - 1 comment
- [How do you remarket something on Google?](https://www.g2.com/pt/discussions/how-do-you-remarket-something-on-google)
- [How much does AdRoll cost?](https://www.g2.com/pt/discussions/how-much-does-adroll-cost) - 1 comment
- [Como a AdRoll ganha dinheiro?](https://www.g2.com/pt/discussions/how-does-adroll-make-money) - 1 comment

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[Browse Attribution Themes](/categories/attribution/themes)

 ![Alanna Iwuh](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Alanna Iwuh")
A

Researched and written by [Alanna Iwuh](https://research.g2.com/insights/author/alanna-iwuh)

Updated April 10, 2026

Attribution software helps companies determine how marketing and sales touchpoints contribute to conversion success, assigning value to interactions across channels using models such as single-touch, fractional, and algorithmic attribution to help teams understand which activities drive the best outcomes.

### Core Capabilities of Attribution Software

To qualify for inclusion in the Attribution category, a product must:

- Track multiple marketing and communication channels, including TV, social media, phone, email, and digital advertising, to capture data on interactions between the company and its prospects or customers
- Use multiple attribution models such as single-touch, fractional (equal or weighted), or algorithmic attribution
- Provide dashboards and visualizations based on historical data and user-defined KPIs to understand which activities performed better and why
- Integrate with software solutions used by sales, marketing, or public relations departments

### Common Use Cases for Attribution Software

Marketing and revenue teams use [attribution software](https://learn.g2.com/best-attribution-software) to optimize spend allocation and understand the true ROI of their campaigns. Common use cases include:

- Identifying which channels and touchpoints most influence pipeline generation and closed revenue
- Comparing attribution models to evaluate the contribution of individual campaigns and interactions
- Consolidating cross-channel performance data to inform budget decisions and marketing strategy

### How Attribution Software Differs from Other Tools

Attribution software typically acts as a data hub, integrating with tools across sales and marketing stacks including [CRM software](https://www.g2.com/categories/crm), [marketing automation software](https://www.g2.com/categories/marketing-automation), [email marketing software](https://www.g2.com/categories/email-marketing), [email tracking software](https://www.g2.com/categories/email-tracking), and [sales analytics software](https://www.g2.com/categories/sales-analytics). Some all-in-one platforms include attribution as a feature alongside broader marketing capabilities, while standalone attribution tools focus exclusively on this function.

### Insights from G2 on Attribution Software

Based on category trends on G2, multi-touch attribution modeling and cross-channel reporting dashboards stand out as the most valued features. Improved budget allocation decisions and clearer ROI visibility stand out as primary outcomes of adoption.

Top Tools at a Glance

| Product | Best for | User Review |
| --- | --- | --- |
| [![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_74390118cdf58a60fb81adaaefdb6287/hubspot-marketing-hub.png "Product Avatar Image")](https://www.g2.com/products/hubspot-marketing-hub/reviews)[HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews)[4.4/5(14,906)](https://www.g2.com/products/hubspot-marketing-hub/reviews) | CRM-native multi-touch campaign attribution | "Centralized Excellence for CRM Management" |
| [![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_9e90f804c2657749825f68807ea7c193/callrail.png "Product Avatar Image")](https://www.g2.com/products/callrail/reviews)[CallRail](https://www.g2.com/products/callrail/reviews)[4.5/5(1,835)](https://www.g2.com/products/callrail/reviews) | Phone-call attribution to keyword-level campaigns | "Voice Assist Is a Game Changer—Clean UI, Smooth Integrations, Solid Performance" |
| [![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_49eb198937c53a11ad12cb8166165b16/impact-com.png "Product Avatar Image")](https://www.g2.com/products/impact-com/reviews)[impact.com](https://www.g2.com/products/impact-com/reviews)[4.4/5(2,403)](https://www.g2.com/products/impact-com/reviews) | Multi-touch affiliate attribution with flexible commissioning | "Comprehensive, Scalable Platform for Managing Partnerships with Powerful Reporting" |
| [![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_e98867ccb75b0a1b2d6e055d6ec8f0f5/whatconverts.png "Product Avatar Image")](https://www.g2.com/products/whatconverts/reviews)[WhatConverts](https://www.g2.com/products/whatconverts/reviews)[4.9/5(316)](https://www.g2.com/products/whatconverts/reviews) | Multi-channel lead attribution with offline conversion tracking | "Complete Tracking Stack with Rock-Solid Integrations and Fast, Reliable Support" |
| [![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_83059ed9cb36448594a23f7db15bac3c/dreamdata.png "Product Avatar Image")](https://www.g2.com/products/dreamdata/reviews)[Dreamdata](https://www.g2.com/products/dreamdata/reviews)[4.7/5(270)](https://www.g2.com/products/dreamdata/reviews) | Multi-touch B2B revenue attribution with account-level journeys | "New Customer - Powerful platform with excellent onboarding" |
| [![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_9456ecd20ad198ae5162a4ff989b1a3c/fibbler.png "Product Avatar Image")](https://www.g2.com/products/fibbler/reviews)[Fibbler](https://www.g2.com/products/fibbler/reviews)[4.9/5(32)](https://www.g2.com/products/fibbler/reviews) | LinkedIn ad attribution to CRM pipeline | "Effortless Attribution Analysis with Fibbler" |
| [![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_67a0c56efc52b62414d9237d57d7f52a/invoca.png "Product Avatar Image")](https://www.g2.com/products/invoca/reviews)[Invoca](https://www.g2.com/products/invoca/reviews)[4.5/5(967)](https://www.g2.com/products/invoca/reviews) | Online-to-offline call conversion attribution | "Smarter Call Routing and Campaign Tracking That Boosts Efficiency" |
| [![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_0975c1053df1dfb503190df3cb4c9036/redtrack-io.png "Product Avatar Image")](https://www.g2.com/products/redtrack-io/reviews)[RedTrack.io](https://www.g2.com/products/redtrack-io/reviews)[4.5/5(39)](https://www.g2.com/products/redtrack-io/reviews) | Cross-channel conversion attribution with server-side CAPI | "Reliable tracking platform for serious advertisers" |
| [![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_f2fbd26e86afed37ec5f26c5310428ae/ctm-ctm.jpg "Product Avatar Image")](https://www.g2.com/products/ctm-ctm/reviews)[CTM (formerly...](https://www.g2.com/products/ctm-ctm/reviews)[4.5/5(761)](https://www.g2.com/products/ctm-ctm/reviews) | Inbound call attribution with Google Ads integration | "CallTrackingMetrics: A Strong Solution for Optimizing Call Tracking and Marketing Performance" |
| [![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_d6b6650425eafc5c72f230cad744ad29/adobe-marketo-measure-formerly-bizible.png "Product Avatar Image")](https://www.g2.com/products/adobe-marketo-measure-formerly-bizible/reviews)[Adobe Marketo Measure...](https://www.g2.com/products/adobe-marketo-measure-formerly-bizible/reviews)[4.7/5(147)](https://www.g2.com/products/adobe-marketo-measure-formerly-bizible/reviews) | Salesforce-native multi-touch B2B revenue attribution | "Aligning with my Marketing Goals" |

* * *

Show More

### Attribution Topics

- [What is Attribution Software?](#what-is-attribution-software)
- [What are the Common Features of Attribution Software? ](#what-are-the-common-features-of-attribution-software)
- [What are the Benefits of Attribution Software? ](#what-are-the-benefits-of-attribution-software)
- [Who Uses Attribution Software? ](#who-uses-attribution-software)
- [Challenges with Attribution Software](#challenges-with-attribution-software)
- [Which Companies Should Buy Attribution Software?](#which-companies-should-buy-attribution-software)
- [How to Buy Attribution Software](#how-to-buy-attribution-software)
- [What Does Attribution Software Cost?](#what-does-attribution-software-cost)
- [Implementation of Attribution Software](#implementation-of-attribution-software)
- [Attribution Software Trends](#attribution-software-trends)

[
### Attribution Topics
Expand/Collapse ](#)
- [What is Attribution Software?](#what-is-attribution-software)
- [What are the Common Features of Attribution Software? ](#what-are-the-common-features-of-attribution-software)
- [What are the Benefits of Attribution Software? ](#what-are-the-benefits-of-attribution-software)
- [Who Uses Attribution Software? ](#who-uses-attribution-software)
- [Challenges with Attribution Software](#challenges-with-attribution-software)
- [Which Companies Should Buy Attribution Software?](#which-companies-should-buy-attribution-software)
- [How to Buy Attribution Software](#how-to-buy-attribution-software)
- [What Does Attribution Software Cost?](#what-does-attribution-software-cost)
- [Implementation of Attribution Software](#implementation-of-attribution-software)
- [Attribution Software Trends](#attribution-software-trends)

## Learn More About Attribution Software

### What is Attribution Software?

Attribution software, or marketing attribution software, is used to determine the marketing tactics that are contributing to sales or conversions. Marketing teams use a variety of software and marketing tools to funnel prospects from product awareness all the way down to purchase. During this customer journey, prospects go through various channels or touchpoints; there is usually a point where a prospect goes from being interested to becoming a committed buyer. Attribution platforms allow marketers to determine which touchpoint or channel was most effective in convincing that prospect to become a committed buyer and finally make a purchase.

There are various attribution models that marketers use to determine which touchpoints are the most effective for their business, such as first-touch, last-touch, and multi-touch attribution. To choose a model, it is important for a business to evaluate their sales cycle and determine how much of it is done online and offline. For example, most e-commerce sites rely heavily on touchpoints such as [display advertising](https://www.g2.com/categories/display-advertising) and [native advertising](https://www.g2.com/categories/native-advertising). Conversely, a local service such as an auto mechanic may prefer traditional methods like newspaper advertising. Ultimately, most organizations may utilize several attribution models to evaluate which marketing campaigns are the most effective. The best way to begin using attribution software is by mapping out a typical customer journey and identifying which channels and touchpoints are the most important for the particular business model. 

Lastly, it’s important to note that attribution software should not be mistaken for [mobile attribution software](https://www.g2.com/categories/mobile-attribution). Rather than focusing on which touchpoints convert a prospect into a buyer, mobile attribution software focuses specifically on the techniques that drove each user to install a mobile application. Mobile attribution provides insight into where each mobile application install came from across every marketing channel, device, and advertising network.

#### What Types of Attribution Software Exist? 

Since there are so many different touchpoints and channels that a buyer sifts through during the sales funnel, there are various types of attribution software to help determine the channel that influenced a purchase the most. Listed below are some of the types of attribution software: 

**Multi-touch attribution**

Multi-touch attribution helps determine which touchpoint is the most responsible for a final sale. Rather than testing major sales channels, multi-touch attribution focuses on granular touchpoints such as marketing messages and native ads. For example, if a customer is searching for new phones on the internet, they may soon see ads from various phone companies. If a customer sees an ad for a phone they like and immediately proceeds to the company website, then marketers can accurately determine that particular ad is what influenced that buyer to come to the website. Multi-touch attribution is beneficial because it offers specific granular data for marketers rather than broad assumptions on what contributed to a sale. 

Additionally, there are two major types of multi-touch attribution: first-touch attribution and last-touch attribution. First-touch attribution gives credit to the first marketing touchpoint as the most influential touchpoint that contributed to a sale. For example, if a customer’s first interaction with a company is by clicking on a display advertisement, then the display advertisement would be considered the most important touchpoint in a first-touch attribution model. Even if the customer went through various other touchpoints after clicking on the display advertisement, it wouldn’t matter in this model because the first touchpoint is considered the most important. Last-touch attribution is the complete opposite, where the last touchpoint is considered the most important. Let’s say a customer clicked on the display advertisement and then proceeded to a video advertisement before making the final purchase. In a last-touch attribution model, the video advertisement would be considered the most important touchpoint since this is the last touchpoint before the purchase.

There are other models of multi-touch attribution that consider all touchpoints equally important or weigh each touchpoint differently. The key takeaway is that attribution software allows marketers to choose from many different models to measure touchpoints and their importance. Marketers can play around with various models and choose the ones they consider most effective in their strategy. 

**Marketing mix modeling**

Marketing mix modeling is a more complex type of attribution because it takes into account a variety of factors that contribute to a sale. The four major factors that marketing mix modeling focuses on include product, price, place, and promotion. Marketing mix modeling tries to find the optimal balance across these four marketing efforts to determine the weight of importance that should be given to each. This offers insight into which marketing channels are working and which ones are not.

### What are the Common Features of Attribution Software? 

From [custom attribution](https://www.g2.com/categories/attribution/f/custom-attribution) modeling to conversion summary reports, attribution software provides all the necessary tools to track how buyers funneled through the customer journey and converted into a purchase. 

**Attribution modeling:** Attribution modeling allows users to select from a variety of attribution models. Whether it’s single-touch or multi-touch attribution, users can select from a variety of attribution models that place varying importance on marketing touchpoints across the customer journey.

**Cross-channel attribution:** It’s important that marketers are able to use attribution software to connect campaigns across channels and fully understand a customer’s journey. Cross-channel attribution means that marketers can follow prospects and understand the different steps they take across the entire customer journey. 

**Offline attribution:** [Offline attribution](https://www.g2.com/categories/attribution/f/offline-attribution) allows users to track touchpoints through offline channels such as traditional ads, marketing events, or in-store promotions.

**Dashboards** : Marketing dashboards consolidate all data on touchpoints and marketing channel performance. This allows users to view and manage this data to evaluate which campaigns are working better than the others.

**Promotion analysis** : Promotion analysis tools allow users to measure the performance of sales and promotions. By evaluating how often users click on ads that display promotions or sales, users can evaluate the effectiveness of price cuts.

**Integrations** : It’s important for attribution software to integrate with different tools and systems, like CRM software and marketing automation software, to ensure that all marketing data is being utilized across the entire marketing strategy. 

### What are the Benefits of Attribution Software? 

**Spend optimization:** Attribution platforms allows businesses to optimize spend across all marketing efforts. For example, marketers can use attribution software to pull cost data from all major ad platforms, correlate those costs to specific accounts, and then track revenue from touchpoints over time. 

**Personalized content:** Marketers can utilize attribution software to present more effective personalized content to potential buyers. This software provides companies with visibility on how digital assets impact sales opportunities and revenue, which enables marketers to automatically optimize user journeys with personalized, revenue-driven recommendations. 

**Improved product development:** This type of software enables businesses to improve product development through attribution data analysis. Contact-level attribution offers a unique insight into the needs and wants of customers, and this data can be referenced during product updates so teams can focus on the features and functionalities that matter most. 

**Revenue tracking:** Attribution software allows marketers to accurately determine if sales and promotions are effective drivers of revenue. This type of software enables marketers to track, connect, and credit marketing efforts to their downstream revenue generation. 

### Who Uses Attribution Software? 

Attribution platforms are used across a wide variety of industries. From business to business software providers, as well as service industries, every business must evaluate the performance of their marketing efforts. With this in mind, attribution software is usually found within the marketing departments of these businesses. Below are some of the most common industries that take advantage of attribution software: 

**E-commerce:** Any business that sells goods online can greatly benefit from using attribution software. E-commerce businesses generally funnel their consumers through many touchpoints and marketing channels, which makes it difficult to determine which ones contributed the most to a final sale. From native ads to video advertising, attribution software helps e-commerce businesses ascertain which channels are the most effective.

**Retailers:** While e-commerce businesses only have to focus on online conversions, retailers must focus on both online and offline conversions. Although it might be more difficult to track, retailers that log sales in store can gather customer information such as emails to target their marketing efforts on that particular customer. This can help track if promotional emails lead to customer conversions in stores.

#### Software Related to Attribution Software

Related solutions that can be used together with attribution software include:

[CRM software](https://www.g2.com/categories/crm): A CRM is usually one of the core products in a businesses’ software stack that helps them track and manage customer interactions in a single system of record. It houses all relevant customer data including contact information, history, and transaction summaries. It makes sense for users to integrate attribution software alongside CRM software to monitor how a certain deal closes in the sales funnel. Once that is recorded, users can also use customer information to reiterate back into the attribution process. This facilitates the use of customer information to understand products they like and send out personalized messages and offers. The two can work in tandem to complete sales on a more regular basis.

[E-commerce platforms](https://www.g2.com/categories/e-commerce-platforms) **:** It can be very beneficial to integrate attribution software with e-commerce platforms to more accurately track sales conversions. Every time a purchase is made online, users can then analyze if the product sales was due to a particular ad or any other marketing touchpoint.

[Marketing automation software](https://www.g2.com/categories/marketing-automation): Marketing automation software automates marketing actions or tasks, streamlines marketing workflows, and measures the outcomes of marketing campaigns. Since attribution software also focuses on measuring the outcome of marketing campaigns, it makes sense to integrate both marketing automation software and attribution software.

### Challenges with Attribution Software

A lot of the issues that arise out of attribution software are due to incorrect attribution. This can be caused by biases in data or other factors. Here are some of the most common pitfalls to look out for.

**Correlation-based biases:** Correlation-based biases occur when marketers believe that certain marketing efforts caused a chain of events when they did not. For example, if attribution software picks up on clicking a display advertisement as being the first touchpoint in the customer journey when it was really a customer going to the physical store, then this can be an incorrect correlation. This may make marketers weigh more importance on display advertising, leading to misguided efforts.

**In-market bias:** In-market bias refers to customers who would have purchased a product whether or not they clicked on an advertisement in the first place. Once again, this can cause marketers to increase spend on display advertising because this is what they think caused the customer to make a purchase.

**Integrations:** There is an abundance of marketing touchpoints, or any interaction between the company and a potential buyer, that customers experience. These touchpoints could be any activity, from viewing marketing content mentioned on social media or attending a company’s virtual event or webinar. As the number of marketing touchpoints increases, it is even more imperative that all of a company’s marketing technology stack integrates with attribution software correctly so marketers can measure the impact of all these touchpoints. 

### Which Companies Should Buy Attribution Software?

Any company that invests in marketing efforts could benefit from purchasing attribution software. Attribution software assists businesses in determining the most appropriate channel to focus their marketing efforts on and the best time to reach buyers. Businesses don’t want to spend money on a particular marketing campaign or channel that isn’t driving results; attribution software helps solve that problem. 

**E-commerce:** When a business sells products online, it is important to effectively market those products using various channels. Attribution marketing is imperative for e-commerce businesses to track their marketing campaign’s performance across various channels as many e-commerce brands have a multichannel digital marketing strategy. 

### How to Buy Attribution Software

#### Selection of Attribution Software

When a company is ready to start evaluating different attribution tools, there are a few aspects that are important to consider.

**Security:** It’s important to choose an attribution software that is secure and will safely house customer data. Due to an increasing number of data privacy regulations, like the GDPR and CCPA, it is imperative that attribution software has exceptional security features. 

**Integrations:** Ease and breadth of integrations is also an important factor to consider when choosing an attribution tool. There is an abundance of sources that attribution software pulls in data from, and that is contingent on having exceptional integrations with other types of software (i.e., CRM, marketing automation, [email marketing](https://www.g2.com/categories/email-marketing), digital advertising, [SEO](https://www.g2.com/categories/seo), etc.). 

**Attribution sources:** Varying attribution software specialize in certain types of attribution, so companies should evaluate which type of marketing activities they want to track and measure. Some attribution tools specialize in tracking offline marketing activities, mobile-only marketing activities, [social media advertising](https://www.g2.com/categories/social-media-advertising) activities, etc. When evaluating for which attribution tool is best for the organization, buyers must consider if they need a specialized or a general tool. 

### What Does Attribution Software Cost?

The cost for attribution software varies depending on multiple factors, including the amount of channels it supports, the breadth and ease of APIs and integrations, the robustness of reporting and drill-down capabilities, support hours, and the ability to set up custom attribution models. 

#### Return on Investment (ROI)

While some attribution tools will include offline marketing activity channels, other attribution tools may charge extra to set up offline marketing attribution. Additionally, attribution tools that support multichannel methods may cost more as they enable marketers to see the ROI across all marketing channels, which can ensure marketing budgets are being allocated effectively. To measure the ROI of the attribution tool of choice, buyers should look at the drill down of every click, conversion, and budget allocation for all marketing campaigns and determine how these campaigns are performing against how much revenue is coming into the company. 

### Implementation of Attribution Software

**How is Attribution Software Implemented?**

There are multiple steps marketers should take before implementing attribution software. First, it’s important for marketers to evaluate what questions they want their attribution tool to answer. For example, if the director of customer success is involved in this decision process, it might be important to see if the attribution tool can measure the impact of marketing campaigns on customer renewals. 

Then, during implementation, marketers should be ready to connect their other marketing technology. Marketers should think about all the tools that make these touchpoints possible so all the tools are communicating with each other. IT teams may need to help out when connecting various systems with the attribution tool that is selected. Finally, when implementing attribution software, marketers should keep in mind that it takes time to implement the attribution model that works best for a company. It will take time to understand and test which model is performing well against company goals. 

### Attribution Software Trends

**Account-based marketing attribution **

Some attribution tools specialize in account-based marketing attribution, which surfaces each touchpoint for each lead and contact under specific accounts. These tools help marketers better understand engagement with multiple contacts associated within an account or buying group, as well as gain complete visibility into touchpoints across contacts and leads within a matched account. Attribution tools with the specialization can also tie how much revenue each engagement within an account is worth and measure the progress of a customized account journey. 

**Offline tracking**

Offline tracking, in combination with tracking digital channels, is becoming increasingly important for marketers. Tracking leads, conversions, and engagement from offline channels (i.e., events) alongside channels like digital advertising enables marketers to measure the effectiveness of all marketing touchpoints throughout a customer journey.