# Best Attribution Software

## How Many Attribution Software Products Does G2 Track?

**Total Products under this Category:** 150

### Category Stats (Aug 2026)

- **Average Rating:** 4.54/5 The average rating of products in this category, based on all submitted ratings
- **Top Trending Product:** ThoughtMetric (+0.17%) - Among all products in this category, ThoughtMetric recorded the largest rating increase compared to last month

_Last updated: August 05, 2026_

## How Does G2 Rank Attribution Software Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 48,400+ Authentic Reviews
- 150+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

## G2 Grid® for Attribution Software
 ![G2 Grid® for Attribution Software plotting products by satisfaction and market presence](https://www.g2.com/categories/attribution/grids.png?focus%5B%5D=364&focus%5B%5D=3326&focus%5B%5D=19813&focus%5B%5D=15218&focus%5B%5D=126318&focus%5B%5D=1351571&focus%5B%5D=3063&focus%5B%5D=47029)

Highlighted products: HubSpot Marketing Hub, CallRail, impact.com, WhatConverts, Dreamdata, Fibbler, Invoca, and RedTrack.io.

Underlying data: [Grid® JSON](https://www.g2.com/categories/attribution/grids.json?focus%5B%5D=hubspot-marketing-hub&focus%5B%5D=callrail&focus%5B%5D=impact-com&focus%5B%5D=whatconverts&focus%5B%5D=dreamdata&focus%5B%5D=fibbler&focus%5B%5D=invoca&focus%5B%5D=redtrack-io)

**Sponsored**

### Giftsenda

Giftsenda is an international corporate gifting platform, designed to enable Marketing, Sales, Human Resources, and Customer Experience teams to break through the noise and make meaningful business connections. Our top-rated platform enables businesses to send personalized gifts, rewards and SWAG to employees, clients and leads worldwide in just a few clicks. Dream up a campaign online and we’ll deliver gifts in over 200 countries using digital and direct mail delivery methods. Through CRM and HRM integrations and automations businesses can incorporate gifting as part of their workflows. Our tracking capabilities enable users to see the ROI reports of each gifting campaign in your dashboard. This platform is the go-to tool for businesses looking to improve their brand image, increase customer and employee loyalty and retention, and build a strong sales pipeline. For those that are not looking to commit to long-term platform use, there is the option to launch once-off gifting campaigns.

[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=367&secure%5Bchosen_at%5D=2026-08-06T19%3A41%3A18Z&secure%5Bdisplayable_resource_id%5D=367&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=page_category&secure%5Bplacement_resource_ids%5D%5B%5D=367&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=163896&secure%5Bresource_id%5D=367&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fattribution&secure%5Btoken%5D=ed53eba6043657f87386bc53aa80b6ef8ce67080739d373acfad42fb6c4de7e7&secure%5Burl%5D=https%3A%2F%2Fwww.giftsenda.com%2F&secure%5Burl_type%5D=custom_url)

### [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews)

Marketing Hub consolidates marketing tools and customer data into a unified platform, eliminating scattered point solutions and simplifying software management for modern marketing teams. Core Value Proposition: HubSpot's Marketing Hub solves three critical pain points stemming from disconnected software: fragmented customer data, inefficient execution, and wasted time on tool management. Built as part of the HubSpot CRM platform, Marketing Hub keeps customer data central to all marketing activities– enabling sales alignment and clear ROI tracking across the full platform. Key Capabilities: Unified Data Architecture: Marketing Hub stores all marketing tools and customer data on one platform. This eliminates data silos and provides complete customer context for personalized marketing at scale. Time Efficiency: Marketers save time previously spent switching between applications, reconciling data across systems, and troubleshooting integration issues that plague multi-tool marketing stacks. Smart CRM Integration: Because Marketing Hub operates as part of the HubSpot CRM platform rather than as a standalone tool, customer information, interaction history, and engagement data remain accessible within the marketing workflow without manual data transfer. Sales-Marketing Alignment: With the complete HubSpot CRM platform, marketing and sales teams work in alignment. Unified reporting ties marketing activities to revenue, proving ROI. Marketing Hub vs. Alternatives: Unlike individual marketing tools requiring manual integration and data transfer, Marketing Hub provides a native connection between email marketing, landing pages, social media management, and data analytics. This eliminates integration complexity and data sync challenges that fragment marketing operations. Marketing Hub delivers powerful capabilities without requiring extensive training, dedicated administrators, or technical implementation teams that complex enterprise platforms demand. Teams can adopt and use the system quickly, focusing on execution rather than software management. Who Should Use Marketing Hub: Marketing Hub serves marketing teams experiencing productivity loss from tool fragmentation, marketers requiring complete customer context for effective personalization, and organizations needing to demonstrate clear marketing ROI. The platform scales from small marketing teams to enterprise organizations without proportional increases in system complexity. Outcome: Marketing Hub enables marketers to save valuable time, provide personalized experiences that attract and convert the right customers at scale, and keep data at the center of everything they do– all while scaling their company, not complexity.

**Average Rating:** 4.4/5.0

**Total Reviews:** 14,244

#### How Do G2 Users Rate HubSpot Marketing Hub?

- **Has the product been a good partner in doing business?:** 8.7/10 (Category avg: 9.4/10)
- **Integrations:** 8.3/10 (Category avg: 8.7/10)
- **Marketing Channels:** 8.2/10 (Category avg: 9.1/10)
- **Single-Touch Attribution:** 8.0/10 (Category avg: 8.8/10)

#### Who Is the Company Behind HubSpot Marketing Hub?

- **Seller:** [HubSpot](https://www.g2.com/sellers/hubspot)
- **Company Website:** hubspot.com
- **Year Founded:** 2006
- **HQ Location:** Cambridge, Massachusetts, United States
- **Twitter:** @HubSpot  
784,270 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=e7728cdccf3cd40d382e6159b493e5f6534eb2bfad47dc424c39639ed9e0ebf3&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F68529%2F&secure%5Burl_type%5D=linkedin_company_website)  
12,158 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Marketing Manager, Marketing Coordinator
- **Top Industries:** Computer Software, Marketing and Advertising
- **Company Size:** 52% Small, 41% Medium

#### What Do G2 Reviewers Say About HubSpot Marketing Hub?

_AI-generated summary from verified user reviews_

##### Pros

- Users commend the **ease of use** of HubSpot Marketing Hub, which simplifies managing all marketing activities in one platform.
- Users value the **automation tools** in HubSpot Marketing Hub, significantly boosting productivity and simplifying email marketing processes.
- Users love the **beginner-friendly yet powerful features** of HubSpot Marketing Hub, simplifying marketing and automation processes.
- Users love the **powerful automation features** of HubSpot Marketing Hub, enabling efficient lead nurturing and campaign management.
- Users appreciate the **seamless integrations** of HubSpot Marketing Hub, enhancing collaboration between marketing and sales efforts.

##### Cons

- Users find the **learning curve steep** for HubSpot Marketing Hub, requiring time and training to master its features.
- Users find HubSpot Marketing Hub's **limited features** frustrating, lacking essential tools and ease of use compared to competitors.
- Users find HubSpot Marketing Hub to be **expensive** as costs rise significantly with increasing features and contacts.
- Users find the **missing features** in HubSpot Marketing Hub limit flexibility and increase costs as their needs grow.
- Users find HubSpot Marketing Hub's **high pricing** challenging, especially for smaller teams needing advanced features.

#### What Are Recent G2 Reviews of HubSpot Marketing Hub?

**["Centralized Excellence for CRM Management"](https://www.g2.com/survey_responses/hubspot-marketing-hub-review-7359266)**

**Rating:** 5.0/5.0 stars

_— Brenda T._

[Read full review](https://www.g2.com/survey_responses/hubspot-marketing-hub-review-7359266)

**["Streamlines Workflows with Robust Features and Easy Collaboration"](https://www.g2.com/survey_responses/hubspot-marketing-hub-review-13214749)**

**Rating:** 4.5/5.0 stars

_— Chris C._

[Read full review](https://www.g2.com/survey_responses/hubspot-marketing-hub-review-13214749)

#### What Are G2 Users Discussing About HubSpot Marketing Hub?

- [What are your tips for using HubSpot Marketing Hub effectively?](https://www.g2.com/discussions/what-are-your-tips-for-using-hubspot-marketing-hub-effectively) - 3 comments
- [Is HubSpot Marketing Hub worth it?](https://www.g2.com/discussions/is-hubspot-marketing-hub-worth-it) - 7 comments, 3 upvotes
- [How does HubSpot Marketing Hub integrate with other tools to create a cohesive digital marketing strategy?](https://www.g2.com/discussions/how-does-hubspot-marketing-hub-integrate-with-other-tools-to-create-a-cohesive-digital-marketing-strategy) - 2 comments, 2 upvotes
- [What is HubSpot Marketing Hub used for?](https://www.g2.com/discussions/what-is-hubspot-marketing-hub-used-for) - 2 comments, 2 upvotes
- [What is HubSpot software?](https://www.g2.com/discussions/what-is-hubspot-software) - 2 comments

### [CallRail](https://www.g2.com/fr/products/callrail/reviews)

CallRail est la plateforme d'engagement des prospects qui facilite l'attraction de plus de prospects, la conversion de plus de clients et l'optimisation de leur marketing pour les entreprises. Servant plus de 220 000 entreprises dans le monde entier, les solutions alimentées par l'IA de CallRail aident les entreprises à attribuer chaque appel, texte, chat et formulaire à leur parcours marketing, à utiliser les informations issues de leurs conversations pour mieux comprendre leurs acheteurs, et à éliminer les opportunités manquées grâce à une IA capable de gérer les interactions avec les prospects 24h/24 et 7j/7.

**Average Rating:** 4.5/5.0

**Total Reviews:** 1,742

#### How Do G2 Users Rate CallRail?

- **the product a-t-il été un bon partenaire commercial?:** 9.2/10 (Category avg: 9.4/10)
- **Intégrations:** 8.6/10 (Category avg: 8.7/10)
- **Canaux de commercialisation:** 8.7/10 (Category avg: 9.1/10)
- **Attribution à une seule touche:** 8.6/10 (Category avg: 8.8/10)

#### Who Is the Company Behind CallRail?

- **Vendeur:** [CallRail](https://www.g2.com/fr/sellers/callrail)
- **Site Web de l'entreprise:** www.callrail.com
- **Année de fondation:** 2011
- **Emplacement du siège social:** Atlanta, GA
- **Twitter:** @CallRail  
6,067 abonnés Twitter
- **Page LinkedIn®:** [www.linkedin.com](https://www.g2.com/fr/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=82fca7a26343309ac83a51e2c155ddd9ac6130b3ba2b4b54bc117ccc56375be6&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F2567008%2F&secure%5Burl_type%5D=linkedin_company_website)  
353 employés sur LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Propriétaire, PDG
- **Top Industries:** Marketing et publicité, Immobilier
- **Company Size:** 73% Small, 22% Medium

#### What Do G2 Reviewers Say About CallRail?

_AI-generated summary from verified user reviews_

##### Pros

- Les utilisateurs apprécient la **facilité d'utilisation** de CallRail, qui simplifie la gestion des appels et améliore l'efficacité du suivi.
- Les utilisateurs apprécient la **facilité d'utilisation et les fonctionnalités de suivi efficaces** de CallRail, améliorant la gestion des appels et la visibilité des campagnes.
- Les utilisateurs apprécient les **capacités de suivi d'appels détaillées** de CallRail, fournissant des informations claires sur les campagnes marketing efficaces.
- Les utilisateurs adorent les **capacités de suivi perspicaces** de CallRail, permettant une analyse claire des campagnes et des stratégies marketing améliorées.
- Les utilisateurs apprécient la **précision de l'attribution** de CallRail, qui relie efficacement les appels à des efforts marketing spécifiques pour de meilleures analyses.

##### Cons

- Les utilisateurs trouvent le manque de **messagerie texte de groupe et d'enregistrement des appels sortants** frustrant et limitant pour leurs besoins.
- Les utilisateurs rencontrent des **problèmes d'intégration** avec CallRail, en particulier avec les connexions aux CRM de niche et aux logiciels de gestion des patients.
- Les utilisateurs trouvent la **en raison d'une navigation peu claire et d'un support insuffisant pour les fonctionnalités moins courantes.**
- Les utilisateurs rencontrent des **problèmes d'appel** avec des retards dans les réflexions d'appel et un support client peu utile lors des défis d'intégration.
- Les utilisateurs rencontrent souvent des **problèmes de numéro** , y compris des appels indésirables et des préoccupations concernant la facturation basée sur les minutes d'appel.

#### What Are Recent G2 Reviews of CallRail?

**["Voice Assist est un changeur de jeu—Interface utilisateur propre, intégrations fluides, performance solide"](https://www.g2.com/fr/survey_responses/callrail-review-12646622)**

**Rating:** 4.5/5.0 stars

_— Manind G._

[Read full review](https://www.g2.com/fr/survey_responses/callrail-review-12646622)

**["Suivi d'appels sans effort avec des insights IA, nécessite une simplification de la configuration"](https://www.g2.com/fr/survey_responses/callrail-review-11188871)**

**Rating:** 4.5/5.0 stars

_— Kevin D._

[Read full review](https://www.g2.com/fr/survey_responses/callrail-review-11188871)

#### What Are G2 Users Discussing About CallRail?

- [Je suis nouveau sur CallRail et je n'arrive pas à comprendre comment l'intégrer à mes analyses marketing. Des conseils ?](https://www.g2.com/fr/discussions/i-m-new-to-callrail-and-can-t-figure-out-how-to-integrate-it-with-my-marketing-analytics-any-guidance)
- [À quoi sert CallRail ?](https://www.g2.com/fr/discussions/callrail-what-is-callrail-used-for)
- [How do I temporarily disable Chrome Remote Desktop?](https://www.g2.com/fr/discussions/how-do-i-temporarily-disable-chrome-remote-desktop)
- [Comment annuler CallRail ?](https://www.g2.com/fr/discussions/how-do-i-cancel-callrail) - 1 comment
- [Is CallRail free?](https://www.g2.com/fr/discussions/is-callrail-free) - 2 comments

### [impact.com](https://www.g2.com/products/impact-com/reviews)

Managing partnerships across multiple platforms kills efficiency and growth potential. impact.com eliminates this friction with the only comprehensive platform that unifies affiliate, creator, and advocacy programs. Access 250K+ quality partners, automate manual tasks, and track true incremental value—all while our expert team handles the heavy lifting from migration to optimization.

**Average Rating:** 4.4/5.0

**Total Reviews:** 2,349

#### How Do G2 Users Rate impact.com?

- **Has the product been a good partner in doing business?:** 8.7/10 (Category avg: 9.4/10)
- **Integrations:** 8.1/10 (Category avg: 8.7/10)
- **Marketing Channels:** 7.8/10 (Category avg: 9.1/10)
- **Single-Touch Attribution:** 8.5/10 (Category avg: 8.8/10)

#### Who Is the Company Behind impact.com?

- **Seller:** [Impact](https://www.g2.com/sellers/impact-d892873b-b1cd-447a-b4c8-a0f039e62cdb)
- **Company Website:** www.Impact.com
- **Year Founded:** 2008
- **HQ Location:** Santa Barbara, CA
- **Twitter:** @impactdotcom  
7,723 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=49323cd7a80387e6a92d746fefcebe116eed5718cb061b3d5da7270ae33df468&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fimpact-partech%2F&secure%5Burl_type%5D=linkedin_company_website)  
3,625 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** CEO, Owner
- **Top Industries:** Marketing and Advertising, Computer Software
- **Company Size:** 64% Small, 16% Medium

#### What Do G2 Reviewers Say About impact.com?

_AI-generated summary from verified user reviews_

##### Pros

- Users praise the **ease of use** of impact.com, enhancing their affiliate marketing experience and overall satisfaction.
- Users value impact.com for its **all-in-one affiliate management solution** , excelling in onboarding, performance measurement, and payments.
- Users appreciate the **clear and user-friendly interface** of impact.com, making navigation and functionality seamless for all users.
- Users value the **seamless all-in-one solution** of impact.com for efficient affiliate management and positive financial impact.
- Users value the **all-in-one solution** of impact.com, appreciating its seamless handling of affiliate management tasks.

##### Cons

- Users find the interface **not intuitive** , struggling with accessibility issues and difficulty navigating the settings.
- Users find the **learning curve steep** , making initial setup and navigation challenging for newcomers to impact.com.
- Users find **poor usability** in Impact.com, especially on smaller screens and due to frustrating interface bugs.
- Users find the **initial setup process confusing** , leading to frustrations and challenges during onboarding with impact.com.
- Users experience **technical issues** with the interface and occasional crashes, making navigation frustrating and cumbersome.

#### What Are Recent G2 Reviews of impact.com?

**["Comprehensive, Scalable Platform for Managing Partnerships with Powerful Reporting"](https://www.g2.com/survey_responses/impact-com-review-13098671)**

**Rating:** 5.0/5.0 stars

_— Savanah B._

[Read full review](https://www.g2.com/survey_responses/impact-com-review-13098671)

**["Intuitive UI with Some Payment Method Frustrations"](https://www.g2.com/survey_responses/impact-com-review-13065706)**

**Rating:** 4.0/5.0 stars

_— Jubayer H._

[Read full review](https://www.g2.com/survey_responses/impact-com-review-13065706)

#### What Are G2 Users Discussing About impact.com?

- [What is impact.com used for?](https://www.g2.com/discussions/what-is-impact-com-used-for) - 4 comments
- [What is SaaSquatch used for?](https://www.g2.com/discussions/what-is-saasquatch-used-for) - 1 upvote
- [What is Forensiq used for?](https://www.g2.com/discussions/what-is-forensiq-used-for) - 1 comment

### [WhatConverts](https://www.g2.com/de/products/whatconverts/reviews)

WhatConverts ist eine All-in-One-Lead-Tracking-Software für Marketingagenturen und deren Kunden. WhatConverts zeigt Vermarktern und Geschäftsinhabern automatisch, wie gut ihr Marketing funktioniert. Verwenden Sie WhatConverts für Anrufverfolgung, Formularverfolgung und Chat-Verfolgung für alle Leads. Für PPC-Anzeigen bietet WhatConverts Keyword-Anrufverfolgung, die aufzeigt, welche Kampagnen am besten funktionieren. WhatConverts verfügt auch über ein robustes Lead-Management und Lead-Reporting. Es ist mehr als nur eine Anrufverfolgungssoftware; es ist ein komplettes Dashboard für Lead-Tracking, -Management und -Reporting.

**Average Rating:** 4.9/5.0

**Total Reviews:** 314

#### How Do G2 Users Rate WhatConverts?

- **War the product ein guter Geschäftspartner?:** 9.7/10 (Category avg: 9.4/10)
- **Integrationen:** 9.1/10 (Category avg: 8.7/10)
- **Marketing-Kanäle:** 9.4/10 (Category avg: 9.1/10)
- **Single-Touch-Attribution:** 9.3/10 (Category avg: 8.8/10)

#### Who Is the Company Behind WhatConverts?

- **Verkäufer:** [WhatConverts](https://www.g2.com/de/sellers/whatconverts)
- **Unternehmenswebsite:** www.whatconverts.com
- **Gründungsjahr:** 2014
- **Hauptsitz:** Charlotte, NC
- **Twitter:** @whatconverts  
273 Twitter-Follower
- **LinkedIn®-Seite:** [www.linkedin.com](https://www.g2.com/de/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=eaeea90873ead46b3791cf1d26810356ffd62f5d7d298d9708fc5177d5fc6c49&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F9313296%2F&secure%5Burl_type%5D=linkedin_company_website)  
47 Mitarbeiter\*innen auf LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Eigentümer, CEO
- **Top Industries:** Marketing und Werbung, Bauwesen
- **Company Size:** 87% Small, 12% Medium

#### What Do G2 Reviewers Say About WhatConverts?

_AI-generated summary from verified user reviews_

##### Pros

- Benutzer loben den **hervorragenden Kundensupport** von WhatConverts und schätzen ihre schnellen Antworten und effektive Problemlösung.
- Benutzer loben den **hervorragenden Support** bei WhatConverts und heben die schnelle und kompetente Unterstützung für eine nahtlose Integration hervor.
- Benutzer schätzen die **Benutzerfreundlichkeit** von WhatConverts und genießen die schnelle Einrichtung und die intuitive Benutzeroberfläche zur Nachverfolgung von Leads.
- Benutzer loben die **schnelle und einfache Einrichtung** von WhatConverts, die eine zuverlässige Nachverfolgung und nahtlose Integration für Kampagnen gewährleistet.
- Benutzer loben die **Attributionsgenauigkeit** von WhatConverts und finden seine Tracking-Fähigkeiten im digitalen Marketing unübertroffen.

##### Cons

- Benutzer erkennen an, dass WhatConverts nicht die günstigste Lösung ist, obwohl sie glauben, dass es **großen Wert für seinen höheren Preis** bietet.
- Benutzer erleben eine **steile Lernkurve** mit WhatConverts, insbesondere bei der Integration von Codes und dem Übergang von Konten.
- Benutzer bemerken, dass die **Integrationsprobleme** mit Drittanbieter-Tools Verbesserungen erfordern, um ein reibungsloseres Erlebnis zu gewährleisten.
- Benutzer wünschen sich **verbesserte Lead-Segmentierung** und eine bessere CRM-Integration, was die aktuellen Einschränkungen bei der Nachverfolgung und Sichtbarkeit der Reise hervorhebt.
- Benutzer finden die **Lernschwierigkeit** herausfordernd aufgrund der komplexen Funktionen und Benutzeroberfläche von WhatConverts.

#### What Are Recent G2 Reviews of WhatConverts?

**["Vollständiger Tracking-Stack mit soliden Integrationen und schnellem, zuverlässigem Support"](https://www.g2.com/de/survey_responses/whatconverts-review-13118946)**

**Rating:** 5.0/5.0 stars

_— Asim N._

[Read full review](https://www.g2.com/de/survey_responses/whatconverts-review-13118946)

**["Ausgezeichnete Benutzererfahrung und ein gut aufgebautes Tracking-Framework mit bedeutendem ungenutztem Potenzial."](https://www.g2.com/de/survey_responses/whatconverts-review-13123686)**

**Rating:** 4.5/5.0 stars

_— Luiz Henrique R._

[Read full review](https://www.g2.com/de/survey_responses/whatconverts-review-13123686)

#### What Are G2 Users Discussing About WhatConverts?

- [Wofür wird WhatConverts verwendet?](https://www.g2.com/de/discussions/what-is-whatconverts-used-for) - 1 comment

### [Dreamdata](https://www.g2.com/products/dreamdata/reviews)

Dreamdata is a B2B Attribution Platform that gives marketing teams the most complete view of their customer journey anywhere - so they always know what's working and where to invest next. Built for B2B marketers who need to show impact, Dreamdata lets you answer any question on marketing's revenue contribution instantly. Every number traces back to the source including those generated by AI. No waiting for Ops. No black-box reporting. Just numbers that you can stake your reputation on. Scalable Reporting: Measure the ROI of every GTM activity across your full customer journey - from first anonymous touch to closed deal. Campaign Optimization: See exactly which channels, campaigns, and content drive pipeline, so you know where to invest more and where to cut. Audience Targeting: Build dynamic audiences from your pipeline data and sync them directly to your ad platforms to target in-market accounts. Conversions Sync: Feed enriched pipeline data back to your ad platforms automatically, so your campaigns optimize for revenue not just clicks. Try Dreamdata with your own data before you commit.

**Average Rating:** 4.7/5.0

**Total Reviews:** 267

#### How Do G2 Users Rate Dreamdata?

- **Has the product been a good partner in doing business?:** 9.6/10 (Category avg: 9.4/10)
- **Integrations:** 9.0/10 (Category avg: 8.7/10)
- **Marketing Channels:** 9.5/10 (Category avg: 9.1/10)
- **Single-Touch Attribution:** 9.2/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Dreamdata?

- **Seller:** [dreamdata.io](https://www.g2.com/sellers/dreamdata-io)
- **Company Website:** dreamdata.io
- **Year Founded:** 2018
- **HQ Location:** Copenhagen, Capital Region
- **Twitter:** @DreamdataIO  
291 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=fc383c216dc63b5372f4b1da6884c5378767ac07eaa6453e61d32d053292e0d3&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fdreamdata-io&secure%5Burl_type%5D=linkedin_company_website)  
103 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Head of Marketing, Marketing Manager
- **Top Industries:** Computer Software, Information Technology and Services
- **Company Size:** 60% Medium, 33% Small

#### What Do G2 Reviewers Say About Dreamdata?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **in-depth insights** from Dreamdata, enhancing their understanding of customer journeys and marketing strategies.
- Users value the **detailed analytics** from Dreamdata, enhancing their understanding of customer journeys and performance insights.
- Users value the **attribution accuracy** of Dreamdata, providing insight into customer journeys and marketing effectiveness.
- Users praise the **invaluable insights** from Dreamdata, enabling deep understanding of customer journeys and enhancing overall strategy.
- Users praise the **easy integration** process of Dreamdata, significantly enhancing their marketing efforts with continuous updates.

##### Cons

- Users face a **steep learning curve** with Dreamdata due to setup time and complexities in data navigation.
- Users find **missing features** like time comparison and funnel reports limit Dreamdata's effectiveness for analytics.
- Users are frustrated by **inadequate reporting** , lacking custom reports and essential funnel insights for effective analysis.
- Users find the platform **not intuitive** , as it has a steep learning curve and can feel overwhelming initially.
- Users note that the **complex setup** of Dreamdata requires time and effort to ensure accurate data integration.

#### What Are Recent G2 Reviews of Dreamdata?

**["New Customer - Powerful platform with excellent onboarding"](https://www.g2.com/survey_responses/dreamdata-review-13168688)**

**Rating:** 4.5/5.0 stars

_— Adam C._

[Read full review](https://www.g2.com/survey_responses/dreamdata-review-13168688)

**["Game-changing customer journey visualization for B2B Marketing"](https://www.g2.com/survey_responses/dreamdata-review-10833036)**

**Rating:** 4.5/5.0 stars

_— Daria G._

[Read full review](https://www.g2.com/survey_responses/dreamdata-review-10833036)

#### What Are G2 Users Discussing About Dreamdata?

- [What is Dreamdata used for?](https://www.g2.com/discussions/what-is-dreamdata-used-for)

### [Fibbler](https://www.g2.com/products/fibbler/reviews)

Fibbler helps you see which companies view or engage with your LinkedIn and Google Ads, connect them to pipeline and revenue in your CRM, and alert sales when it's time to reach out.

**Average Rating:** 4.9/5.0

**Total Reviews:** 32

#### How Do G2 Users Rate Fibbler?

- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.4/10)
- **Integrations:** 9.3/10 (Category avg: 8.7/10)
- **Marketing Channels:** 7.3/10 (Category avg: 9.1/10)
- **Single-Touch Attribution:** 8.8/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Fibbler?

- **Seller:** [Fibbler](https://www.g2.com/sellers/fibbler)
- **Year Founded:** 2024
- **HQ Location:** Sweden, SE
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=828406aebe5a3d10c7214388848557193fd42b5c77d5b06abed8b6d70aab58b2&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Ffibbler&secure%5Burl_type%5D=linkedin_company_website)  
3 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Computer Software, Marketing and Advertising
- **Company Size:** 50% Medium, 28% Small

#### What Do G2 Reviewers Say About Fibbler?

_AI-generated summary from verified user reviews_

##### Pros

- Users praise Fibbler for its **simple setup and intuitive usability** , streamlining the ad performance analysis process effectively.
- Users find the **easy setup** of Fibbler remarkable, allowing for quick integrations and immediate access to valuable insights.
- Users praise Fibbler for its **seamless integrations** with LinkedIn and HubSpot, enhancing data accessibility and actionable insights.
- Users find Fibbler **exceptionally helpful** for providing detailed insights on ad performance and campaign effectiveness.
- Users value the **attribution accuracy** of Fibbler, enabling clear insights into ad impact on pipeline and conversions.

##### Cons

- Users find the **date filtering too limited** , hindering detailed analysis and longer lookback periods in Fibbler.
- Users desire a **stronger integration with LinkedIn Ads** for improved campaign management and data utilization.
- Users suggest that improved **LinkedIn Ads integration** would enhance cleaning up campaigns using Fibbler's data.
- Users find the **limited date filtering options** of Fibbler restrict their ability to conduct detailed analysis.
- Users find the **lack of Teams integration** inconvenient, affecting their communication and workflow efficiency.

#### What Are Recent G2 Reviews of Fibbler?

**["Effortless Attribution Analysis with Fibbler"](https://www.g2.com/survey_responses/fibbler-review-11971850)**

**Rating:** 5.0/5.0 stars

_— Anand V._

[Read full review](https://www.g2.com/survey_responses/fibbler-review-11971850)

**["One Stop Shop to get Pipeline Visibility for your LinkedIn ABM Program"](https://www.g2.com/survey_responses/fibbler-review-12103387)**

**Rating:** 5.0/5.0 stars

_— Mithun R._

[Read full review](https://www.g2.com/survey_responses/fibbler-review-12103387)

### [Invoca](https://www.g2.com/products/invoca/reviews)

Which of your campaigns drive the best phone leads? Are you losing sales because of bad call experiences? Are you getting credit for all of your conversions? Invoca helps businesses drive revenue growth by unlocking new data from calls, so they can acquire and retain more customers for less money. With Invoca's revenue execution platform, businesses are driving unbelievable results: • Marketing teams — like the one at Rogers Communications — are driving up lead quality and driving down acquisition costs by 82% • Contact centers — like the one at MoneySolver — are boosting agent performance and conversion rates by 100% • Multi-location businesses — like Renewal by Andersen — are increasing appointments set over the phone by nearly 50% Invoca is trusted by the world’s top brands, including AutoNation, Flagstar Bank, Mayo Clinic, Orkin, Subaru, and Verizon, as well as: • 6 of the top 10 US health systems • 4 of the top 6 US mortgage lenders • 5 of the top 10 US property & casualty insurance companies • 5 of the top 7 US telecommunications companies To see more customer results, visit www.invoca.com/customers.

**Average Rating:** 4.5/5.0

**Total Reviews:** 926

#### How Do G2 Users Rate Invoca?

- **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.4/10)
- **Integrations:** 9.0/10 (Category avg: 8.7/10)
- **Marketing Channels:** 9.2/10 (Category avg: 9.1/10)
- **Single-Touch Attribution:** 9.0/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Invoca?

- **Seller:** [Invoca](https://www.g2.com/sellers/invoca)
- **Company Website:** www.invoca.com
- **Year Founded:** 2008
- **HQ Location:** Santa Barbara, CA
- **Twitter:** @Invoca  
4,204 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=10eb86be2549c90566d2b5d62a7baaeb2f5da1276c058e401b43f5cc99e87fd3&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F210676%2F&secure%5Burl_type%5D=linkedin_company_website)  
387 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Digital Marketing Manager, Marketing Manager
- **Top Industries:** Marketing and Advertising, Hospital & Health Care
- **Company Size:** 38% Small, 33% Medium

#### What Do G2 Reviewers Say About Invoca?

_AI-generated summary from verified user reviews_

##### Pros

- Users commend the **intuitive usability** of Invoca, which facilitates quick adoption and effective performance tracking.
- Users find Invoca to be **intuitive and easy to use** , enabling rapid adoption and improving team efficiency.
- Users appreciate the **intuitive analytics** of Invoca, enhancing visibility into marketing performance and improving conversion rates.
- Users commend Invoca's **knowledgeable and responsive customer support** , enhancing their experience with proactive assistance and tutorials.
- Users value the **attribution accuracy** of Invoca, enhancing visibility into leads and improving marketing performance insights.

##### Cons

- Users find the **learning curve steep** due to a lack of user-friendly design and inadequate training resources for new users.
- Users find Invoca's **missing features** frustrating, especially regarding integration complexities and unclear communication about enhancements.
- Users express frustrations with **call issues** , including privacy concerns, support challenges, and integration difficulties.
- Users find the **reporting setup complex** , requiring time and effort to customize dashboards effectively.
- Users find the **complex setup** of Invoca time-consuming and challenging, often requiring careful configuration for optimal use.

#### What Are Recent G2 Reviews of Invoca?

**["Smarter Call Routing and Campaign Tracking That Boosts Efficiency"](https://www.g2.com/survey_responses/invoca-review-12640140)**

**Rating:** 4.5/5.0 stars

_— Prajwal E._

[Read full review](https://www.g2.com/survey_responses/invoca-review-12640140)

**["Deep Call Insights and Proactive Support That Elevate Our Media Strategy"](https://www.g2.com/survey_responses/invoca-review-12570137)**

**Rating:** 5.0/5.0 stars

_— Verified User in Telecommunications_

[Read full review](https://www.g2.com/survey_responses/invoca-review-12570137)

#### What Are G2 Users Discussing About Invoca?

- [What is Invoca used for?](https://www.g2.com/discussions/what-is-invoca-used-for)

### [RedTrack.io](https://www.g2.com/products/redtrack-io/reviews)

RedTrack is all-in-one performance marketing platform built for media buyers built on owned & AI-ready data. It brings ad tracking, conversion attribution, Conversion API (CAPI) integrations, and ad automation together in a single workspace. Instead of relying on third-party cookies and browser pixels, RedTrack runs on server-side and first-party tracking, capturing the conversions that pixels lose to ad blockers, privacy settings, and iOS restrictions, as raw, unsampled first-party data you own. That owned first-party data is then enriched and fed back to Meta, Google, TikTok, Snapchat, ChatGPT Ads, and other ad platforms through high-match-score Conversion API connections, so platform algorithms learn from accurate signals. RedTrack stays platform-agnostic — no single channel locks you in — with Shopify and WooCommerce integrations at the front of the stack. A built-in Match Quality Score shows you exactly how well your conversions are landing. And ad spend data refreshes every 5–30 minutes, right down to the ad level, so you get near real-time ROAS across every channel — the update frequency and granularity performance buyers actually run on. RedTrack is more than just a tracker. It's a full performance infrastructure layer. Beyond click and conversion tracking, RedTrack gives you a customer data layer with CDP and LTV reporting, in-platform data views that bring RedTrack's numbers right into your ad platform UI so you're not tab-hopping to read campaign performance, and partner and referral tracking, all on one screen. The automation is where the calm comes in. You set the rules, and RedTrack acts on the data you own: pausing the losers, scaling the winners, reallocating budget away from weak markets. The work keeps happening when you're not watching, so you're not refreshing a dashboard at 2am to catch a campaign burning budget. RedTrack fits three core users: 1. Affiliate and lead-gen media buyers who need click-level tracking, persistent click IDs across complex funnels, and automation rules to pause losers and scale winners. 2. DTC and eCommerce brands on Shopify and WooCommerce who need accurate multi-channel attribution and true ROAS, not platform-reported guesses. 3. Performance and lead-gen agencies managing multiple clients with shareable dashboards, multi-user access, and automated reporting. Buyers often evaluate RedTrack alongside Triple Whale, Voluum, Binom, Keitaro, ClickFlare, AnyTrack, and ThriveTracker. RedTrack's edge is combining click-level precision with business-level profit metrics in a cloud platform (no self-hosting to maintain) while giving you one clean, unified place to see what's actually making you money.

**Average Rating:** 4.5/5.0

**Total Reviews:** 38

#### How Do G2 Users Rate RedTrack.io?

- **Has the product been a good partner in doing business?:** 8.5/10 (Category avg: 9.4/10)
- **Integrations:** 10.0/10 (Category avg: 8.7/10)
- **Marketing Channels:** 10.0/10 (Category avg: 9.1/10)
- **Single-Touch Attribution:** 10.0/10 (Category avg: 8.8/10)

#### Who Is the Company Behind RedTrack.io?

- **Seller:** [RedTrack](https://www.g2.com/sellers/redtrack)
- **Company Website:** www.redtrack.io
- **Year Founded:** 2018
- **HQ Location:** Vilnius, Vilnius region
- **Twitter:** @redtrackio  
566 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=8f85327f94868e109d69b5cf58f8dd9382e2ec06b3d8292122162020d4c13d3f&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fredtrackio%2F&secure%5Burl_type%5D=linkedin_company_website)  
65 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising
- **Company Size:** 77% Small, 15% Medium

#### What Do G2 Reviewers Say About RedTrack.io?

_AI-generated summary from verified user reviews_

##### Pros

- Users commend RedTrack.io for its **excellent customer support** , providing responsive and knowledgeable assistance whenever needed.
- Users appreciate the **ease of use** of RedTrack.io, highlighting its intuitive design and straightforward setup process.
- Users praise the **seamless integrations** of RedTrack, enhancing their tracking experience with major platforms effortlessly.
- Users value the **performance tracking** of RedTrack, benefiting from accurate, real-time insights for effective marketing strategies.
- Users value the **real-time insights and user-friendly design** of RedTrack, enhancing their marketing strategies effectively.

##### Cons

- Users find the **ads integration complex** , leading them to prefer custom solutions over RedTrack's dashboard analysis.
- Users find the **complexity of the dashboard** challenging, preferring simpler data management solutions like Excel.
- Users report **complexity issues** with RedTrack.io's dashboard, preferring custom solutions over its data analysis capabilities.
- Users find the **dashboard's complexity** hinders effective data analysis, preferring custom solutions over RedTrack.io.
- Users find RedTrack.io's setup to have a **complex implementation** , making it difficult to run and analyze campaigns effectively.

#### What Are Recent G2 Reviews of RedTrack.io?

**["Reliable tracking platform for serious advertisers"](https://www.g2.com/survey_responses/redtrack-io-review-12964586)**

**Rating:** 5.0/5.0 stars

_— Ramūnas P._

[Read full review](https://www.g2.com/survey_responses/redtrack-io-review-12964586)

**["I use it every day"](https://www.g2.com/survey_responses/redtrack-io-review-12962353)**

**Rating:** 5.0/5.0 stars

_— Andrei Z._

[Read full review](https://www.g2.com/survey_responses/redtrack-io-review-12962353)

#### What Are G2 Users Discussing About RedTrack.io?

- [What is RedTrack.io used for?](https://www.g2.com/discussions/what-is-redtrack-io-used-for)

### [CTM](https://www.g2.com/products/ctm-ctm/reviews)

CTM helps businesses turn everyday conversations into growth. Trusted by more than 100,000 users worldwide, including leading brands like Tinuiti, Morgan & Morgan, Tutor Doctor, and ServiceMaster, CTM connects marketing performance to revenue outcomes, giving teams the clarity to see which campaigns drive conversions and the insight to optimize every customer touchpoint. The result: more efficient lead handling, higher conversion rates, and improved ROI. Powered by rich conversation analytics, CTM unifies fragmented call, text, chat, and form interactions into a single, actionable view of customer behavior. With deep integrations across leading marketing, advertising, and CRM platforms—and partnership opportunities for agencies, affiliates, and technology providers—CTM makes it simple to align data, teams, and results. Guided by our purpose to create a better human experience through technology, CTM empowers businesses to make every conversation count.

**Average Rating:** 4.5/5.0

**Total Reviews:** 727

#### How Do G2 Users Rate CTM?

- **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.4/10)
- **Integrations:** 9.1/10 (Category avg: 8.7/10)
- **Marketing Channels:** 9.5/10 (Category avg: 9.1/10)
- **Single-Touch Attribution:** 8.7/10 (Category avg: 8.8/10)

#### Who Is the Company Behind CTM?

- **Seller:** [CTM](https://www.g2.com/sellers/ctm)
- **Company Website:** www.ctm.com
- **Year Founded:** 2009
- **HQ Location:** 231 Najoles Rd Suite 500, Millersville, MD 21108
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=e90e1ba65d05b8a5b4f0d3bd6c992024b816c8b1feafc4f490ff94cd66b60a39&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F5377709%2F&secure%5Burl_type%5D=linkedin_company_website)  
119 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Owner, President
- **Top Industries:** Marketing and Advertising, Internet
- **Company Size:** 65% Small, 30% Medium

#### What Do G2 Reviewers Say About CTM?

_AI-generated summary from verified user reviews_

##### Pros

- Users commend the **exceptional customer support** of CallTrackingMetrics, emphasizing their reliability and dedication to assisting users.
- Users appreciate the **user-friendly interface** of CTM, making setup and navigation straightforward and efficient.
- Users appreciate the **excellent customer service** provided by CallTrackingMetrics, enhancing their overall experience and satisfaction.
- Users appreciate the **easy access to data** for tracking marketing success and improved call routing features.
- Users value the **user-friendly interface** and exceptional support of CallTrackingMetrics, enhancing efficiency and scalability in operations.

##### Cons

- Users find the **learning curve steep** , making navigation and reporting functionalities challenging to master over time.
- Users find the **complexity of navigating reports** and settings challenging, impacting their efficiency with CTM.
- Users find the **difficult navigation** of CTM frustrating, making data access and reporting a complex task.
- Users face a **steep learning curve** with CTM, requiring time to master the UI and features effectively.
- Users face significant **missing functionality** issues, leading to unresolved problems and a frustrating experience with CTM.

#### What Are Recent G2 Reviews of CTM?

**["CallTrackingMetrics: A Strong Solution for Optimizing Call Tracking and Marketing Performance"](https://www.g2.com/survey_responses/ctm-review-10369199)**

**Rating:** 4.5/5.0 stars

_— Loganathan V._

[Read full review](https://www.g2.com/survey_responses/ctm-review-10369199)

**["CallTrackingMetrics the #1 call center VOIP software."](https://www.g2.com/survey_responses/ctm-review-5310809)**

**Rating:** 5.0/5.0 stars

_— Alex F._

[Read full review](https://www.g2.com/survey_responses/ctm-review-5310809)

#### What Are G2 Users Discussing About CTM?

- [What is CallTrackingMetrics used for?](https://www.g2.com/discussions/what-is-calltrackingmetrics-used-for)

### [Adobe Marketo Measure (formerly Bizible)](https://www.g2.com/fr/products/adobe-marketo-measure-formerly-bizible/reviews)

Attribution des revenus à chaque contact et planification des revenus avancée par l'IA pour permettre à chaque marketeur—du CMO au responsable de canal—de découvrir les parcours clients, d'impacter les transformations numériques et de dynamiser la croissance de l'entreprise.

**Average Rating:** 4.7/5.0

**Total Reviews:** 142

#### How Do G2 Users Rate Adobe Marketo Measure (formerly Bizible)?

- **the product a-t-il été un bon partenaire commercial?:** 9.4/10 (Category avg: 9.4/10)
- **Intégrations:** 7.5/10 (Category avg: 8.7/10)
- **Canaux de commercialisation:** 9.2/10 (Category avg: 9.1/10)
- **Attribution à une seule touche:** 9.6/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Adobe Marketo Measure (formerly Bizible)?

- **Vendeur:** [Adobe](https://www.g2.com/fr/sellers/adobe)
- **Année de fondation:** 1982
- **Emplacement du siège social:** San Jose, CA
- **Twitter:** @Adobe  
956,842 abonnés Twitter
- **Page LinkedIn®:** [www.linkedin.com](https://www.g2.com/fr/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=4bd838466d461c6fe81e09c861e82adaaf56d5a567f856b855f9808677f90560&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F1480%2F&secure%5Burl_type%5D=linkedin_company_website)  
42,087 employés sur LinkedIn®
- **Propriété:** NASDAQ:ADBE

#### Who Uses This Product?

- **Who Uses This:** Responsable des opérations marketing, Responsable Marketing Digital
- **Top Industries:** Logiciels informatiques, Marketing et publicité
- **Company Size:** 71% Medium, 18% Small

#### What Are Recent G2 Reviews of Adobe Marketo Measure (formerly Bizible)?

**["Alignement avec mes objectifs marketing"](https://www.g2.com/fr/survey_responses/adobe-marketo-measure-formerly-bizible-review-7323946)**

**Rating:** 4.0/5.0 stars

_— Kanhaiya B._

[Read full review](https://www.g2.com/fr/survey_responses/adobe-marketo-measure-formerly-bizible-review-7323946)

**["Montre clairement quels efforts de marketing génèrent des affaires et des revenus"](https://www.g2.com/fr/survey_responses/adobe-marketo-measure-formerly-bizible-review-12285045)**

**Rating:** 4.5/5.0 stars

_— Akshay M._

[Read full review](https://www.g2.com/fr/survey_responses/adobe-marketo-measure-formerly-bizible-review-12285045)

### [ActiveCampaign](https://www.g2.com/de/products/activecampaign/reviews)

ActiveCampaign ist die autonome Marketingplattform, die entwickelt wurde, um die Arbeitsweise von Vermarktern, Agenturen und Geschäftsinhabern zu transformieren. Verwenden Sie Active Intelligence, um zielbewusste Automatisierungen zu betreiben und personalisierte Erlebnisse über E-Mail, SMS und WhatsApp zu orchestrieren. Integrieren Sie mühelos mit über 1000 Apps, entdecken Sie tiefgehende Leistungsanalysen und optimieren Sie Ihre Workflows, damit Sie jeden Tag gewinnen. - Autonomes Marketing Auf der Grundlage von Marketingautomatisierung aufgebaut, befeuern Sie Ihre Marketingstrategie und Kundenreisen mit KI-gesteuerter Ausführung, Optimierung und Einsicht in jedem Schritt. - KI-Agenten Führen Sie gesamte Marketingkampagnen durch einfache Eingabeaufforderungen aus, unterstützt von Active Intelligence. - Kanalübergreifendes Marketing Erreichen Sie Interessenten und Kunden, wo immer sie sind, mit E-Mail, SMS, WhatsApp und mehr. - Markengetreue, personalisierte Inhalte Kreativwerkzeuge, die professionelle, konversionsbereite Designs für E-Mails und Landingpages liefern. - CRM Verfolgen, verwalten und automatisieren Sie Ihren Verkaufsprozess. - 1000+ Apps & Integrationen Verbinden Sie ActiveCampaign mit Ihren Lieblingstools.

**Average Rating:** 4.4/5.0

**Total Reviews:** 14,242

#### How Do G2 Users Rate ActiveCampaign?

- **War the product ein guter Geschäftspartner?:** 8.8/10 (Category avg: 9.4/10)
- **Integrationen:** 7.9/10 (Category avg: 8.7/10)
- **Marketing-Kanäle:** 7.3/10 (Category avg: 9.1/10)
- **Single-Touch-Attribution:** 7.1/10 (Category avg: 8.8/10)

#### Who Is the Company Behind ActiveCampaign?

- **Verkäufer:** [ActiveCampaign](https://www.g2.com/de/sellers/activecampaign)
- **Unternehmenswebsite:** www.activecampaign.com
- **Gründungsjahr:** 2003
- **Hauptsitz:** Chicago, IL
- **Twitter:** @ActiveCampaign  
13,203 Twitter-Follower
- **LinkedIn®-Seite:** [www.linkedin.com](https://www.g2.com/de/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=ecaffa7a4dd54b3f72ef9abc63c48d5efe51974c2974dfaa5d09b34c1e0c97bd&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F221390%2F&secure%5Burl_type%5D=linkedin_company_website)  
848 Mitarbeiter\*innen auf LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Eigentümer, CEO
- **Top Industries:** Marketing und Werbung, Gesundheit, Wellness und Fitness
- **Company Size:** 92% Small, 7% Medium

#### What Do G2 Reviewers Say About ActiveCampaign?

_AI-generated summary from verified user reviews_

##### Pros

- Benutzer finden die Benutzeroberfläche von ActiveCampaign **einfach zu bedienen** , was die Kommunikation und das Engagement mit seinen vielseitigen Funktionen verbessert.
- Benutzer schätzen die **leistungsstarken Automatisierungsfunktionen** von ActiveCampaign, die das Engagement verbessern und die Marketingbemühungen effektiv rationalisieren.
- Benutzer schätzen die **Automatisierungsfunktionen** von ActiveCampaign, die Marketingaktivitäten rationalisieren und die Kundenbindung verbessern.
- Benutzer lieben die **leistungsstarken Automatisierungsfunktionen** von ActiveCampaign, die die Kundenbindung mühelos und effizient verbessern.
- Benutzer schätzen die **benutzerfreundlichen Automatisierungs- und Integrationsfunktionen** von ActiveCampaign, die das Kundenengagement und die Zielgruppenansprache verbessern.

##### Cons

- Benutzer stehen bei ActiveCampaign vor einer **Lernkurve** und benötigen zusätzliche Unterstützung, um seine leistungsstarken Funktionen effizient zu beherrschen.
- Benutzer finden ActiveCampaign **teuer** , insbesondere für Startups, was es für einige Kunden schwierig macht, die Kosten zu rechtfertigen.
- Benutzer finden, dass die **fehlenden Funktionen** in ActiveCampaign ihre Automatisierungstests und die Möglichkeiten zur Sammlung von Kundeninformationen einschränken.
- Benutzer finden die **begrenzten Funktionen** von ActiveCampaign frustrierend und wünschen sich mehr Anpassungsmöglichkeiten und einen einfacheren Zugang zu wichtigen Kennzahlen.
- Benutzer finden die ActiveCampaign-Plattform **nicht intuitiv** , was das Lernen und Einrichten zeitaufwändig und schwierig zu navigieren macht.

#### What Are Recent G2 Reviews of ActiveCampaign?

**["Super intuitiver E-Mail- und Automatisierungs-Builder, der einfach zu bedienen ist"](https://www.g2.com/de/survey_responses/activecampaign-review-13195469)**

**Rating:** 4.5/5.0 stars

_— Irit L._

[Read full review](https://www.g2.com/de/survey_responses/activecampaign-review-13195469)

**["Leistungsstarke Automatisierungen und Berichterstattung, die strategische Entscheidungen vorantreiben"](https://www.g2.com/de/survey_responses/activecampaign-review-13200587)**

**Rating:** 4.5/5.0 stars

_— Pamela S._

[Read full review](https://www.g2.com/de/survey_responses/activecampaign-review-13200587)

#### What Are G2 Users Discussing About ActiveCampaign?

- [Welche kreativen Möglichkeiten nutzen Unternehmen, um ActiveCampaign zur Automatisierung ihrer Marketingmaßnahmen einzusetzen?](https://www.g2.com/de/discussions/what-are-some-creative-ways-businesses-are-using-activecampaign-to-automate-their-marketing-efforts) - 1 comment
- [How much does ActiveCampaign cost?](https://www.g2.com/de/discussions/how-much-does-activecampaign-cost) - 1 comment
- [Was ist ActiveCampaign CRM?](https://www.g2.com/de/discussions/what-is-activecampaign-crm) - 1 comment
- [Hat ActiveCampaign ein CRM?](https://www.g2.com/de/discussions/does-activecampaign-have-a-crm) - 7 comments
- [Wofür wird ActiveCampaign verwendet?](https://www.g2.com/de/discussions/what-is-activecampaign-used-for) - 20 comments

### [CAKE](https://www.g2.com/fr/products/cake/reviews)

CAKE a dirigé l'industrie du marketing de performance avec des solutions innovantes pour les annonceurs, les réseaux et les éditeurs afin de gérer, mesurer et optimiser leurs campagnes de marketing numérique en temps réel. L'entreprise se spécialise dans la fourniture de solutions pour le marketing d'affiliation, la distribution de leads et le commerce électronique qui créent de nouvelles opportunités de revenus tout en garantissant la sécurité des données et en favorisant des partenariats rentables dans le monde entier. Les spécialistes du marketing d'affiliation perdent un temps précieux sur des tâches administratives comme fournir des rapports de performance aux partenaires, envoyer des actifs de campagne et créatifs, rapprocher la facturation et payer les partenaires, et bien plus encore. CAKE résout ces défis en permettant aux annonceurs et aux affiliés de gérer l'ensemble d'un programme de marketing de performance sur une seule plateforme.

**Average Rating:** 4.5/5.0

**Total Reviews:** 60

#### How Do G2 Users Rate CAKE?

- **the product a-t-il été un bon partenaire commercial?:** 9.2/10 (Category avg: 9.4/10)
- **Intégrations:** 8.3/10 (Category avg: 8.7/10)
- **Canaux de commercialisation:** 8.9/10 (Category avg: 9.1/10)
- **Attribution à une seule touche:** 8.8/10 (Category avg: 8.8/10)

#### Who Is the Company Behind CAKE?

- **Vendeur:** [Perseus Group](https://www.g2.com/fr/sellers/perseus-group)
- **Année de fondation:** 1995
- **Emplacement du siège social:** Markham, ON
- **Twitter:** @perseus  
3,394 abonnés Twitter
- **Page LinkedIn®:** [www.linkedin.com](https://www.g2.com/fr/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=f9e07a31095d972aa9c3a6ddf22c0f652f1c67ea0ca956204c6de62727215f66&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F25050544%2F&secure%5Burl_type%5D=linkedin_company_website)  
3,982 employés sur LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Marketing et publicité, Services financiers
- **Company Size:** 70% Small, 25% Medium

#### What Do G2 Reviewers Say About CAKE?

_AI-generated summary from verified user reviews_

##### Pros

- Les utilisateurs apprécient CAKE pour ses **options de personnalisation** , s'adaptant parfaitement aux besoins spécifiques des programmes d'affiliation.
- Les utilisateurs apprécient la **facilité d'utilisation** de CAKE, profitant de son design intuitif et de ses fonctionnalités de gestion d'affiliation simples.
- Les utilisateurs apprécient l' **équipe de support réactive** de CAKE, toujours disponible pour aider avec toute question ou problème.
- Les utilisateurs apprécient CAKE pour sa **personnalisation** , s'adaptant facilement à leurs besoins spécifiques de programme d'affiliation pour une performance améliorée.
- Les utilisateurs apprécient la **gestion intégrée des données** de CAKE, permettant une collaboration fluide et une organisation des tâches sur une seule plateforme.

##### Cons

- Les utilisateurs trouvent que **les rapports et l'analyse sont complexes** et sous-développés par rapport à des solutions d'entreprise plus matures.
- Les utilisateurs estiment que les fonctionnalités de **reporting et d'analyse** de CAKE sont moins matures par rapport à celles des concurrents, ce qui affecte l'utilisabilité.
- Les utilisateurs trouvent que le **reporting et l'analyse** dans CAKE manquent de maturité par rapport aux solutions d'entreprise plus établies.
- Les utilisateurs expriment leur inquiétude concernant le **rapport lent** , avec des demandes pour des options plus flexibles et une meilleure personnalisation pour plus d'efficacité.
- Les utilisateurs rencontrent une **courbe d'apprentissage abrupte** avec CAKE, trouvant les fonctionnalités avancées et la navigation difficiles à maîtriser.

#### What Are Recent G2 Reviews of CAKE?

**["Grande plateforme ! Très intuitive. Service client incroyable !"](https://www.g2.com/fr/survey_responses/cake-review-4518751)**

**Rating:** 5.0/5.0 stars

_— Noy E._

[Read full review](https://www.g2.com/fr/survey_responses/cake-review-4518751)

**["Espace de travail tout-en-un moderne avec une interface utilisateur légère et une intégration facile"](https://www.g2.com/fr/survey_responses/cake-review-12264205)**

**Rating:** 5.0/5.0 stars

_— Rahul c._

[Read full review](https://www.g2.com/fr/survey_responses/cake-review-12264205)

### [Constant Contact Advanced Automation](https://www.g2.com/fr/products/constant-contact-advanced-automation/reviews)

Constant Contact Advanced Automation vous aide à envoyer le bon message au bon moment. Des réseaux sociaux aux SMS, en passant par les emails et le commerce électronique, nous fournissons des outils pour vous aider à établir des relations plus profondes avec votre audience. Notre puissante plateforme de marketing digital vous aide à être plus efficace dans votre marketing afin que vous puissiez vous concentrer sur le développement de votre entreprise. Engagez votre audience là où elle se trouve avec des campagnes multi-canaux - Créez des campagnes marketing complètes en quelques clics. Notre outil Campaign Builder vous aidera à lancer une campagne multi-canaux par email, réseaux sociaux et SMS pour vous aider à atteindre vos objectifs. Commencez rapidement avec des modèles d'automatisation préconstruits - Configurez vos automatisations rapidement avec des modèles d'automatisation préconstruits pour vous aider à envoyer des messages SMS et email en temps opportun. Gérez facilement vos contacts - Gérez automatiquement les segments de clients en utilisant des tags clients. Ensuite, déclenchez des automatisations en fonction de la manière dont les clients interagissent avec votre entreprise. Automatisez votre messagerie - Offrez un contenu pertinent et opportun avec l'automatisation du marketing par SMS et email en utilisant notre outil de création de parcours d'automatisation par glisser-déposer. Assurez-vous que votre audience reçoit le bon message, au bon moment : automatiquement. En savoir plus sur www.constantcontact.com

**Average Rating:** 4.4/5.0

**Total Reviews:** 938

#### How Do G2 Users Rate Constant Contact Advanced Automation?

- **the product a-t-il été un bon partenaire commercial?:** 9.1/10 (Category avg: 9.4/10)
- **Intégrations:** 9.0/10 (Category avg: 8.7/10)
- **Canaux de commercialisation:** 9.1/10 (Category avg: 9.1/10)
- **Attribution à une seule touche:** 8.8/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Constant Contact Advanced Automation?

- **Vendeur:** [Constant Contact](https://www.g2.com/fr/sellers/constant-contact-5aaee82b-8325-4eeb-b7b7-15fada778076)
- **Année de fondation:** 1995
- **Emplacement du siège social:** Waltham, US
- **Twitter:** @ConstantContact  
67,137 abonnés Twitter
- **Page LinkedIn®:** [www.linkedin.com](https://www.g2.com/fr/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=a8b1f70774b20876cbd6f2e58e03d1e39c91352c8e3e3b2c4795aca37ecef11c&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fconstant-contact%2F&secure%5Burl_type%5D=linkedin_company_website)  
1,156 employés sur LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Propriétaire, Responsable Marketing
- **Top Industries:** Marketing et publicité, Technologie de l'information et services
- **Company Size:** 80% Small, 17% Medium

#### What Do G2 Reviewers Say About Constant Contact Advanced Automation?

_AI-generated summary from verified user reviews_

##### Pros

- Les utilisateurs apprécient la **facilité d'utilisation** de Constant Contact Advanced Automation, rendant le marketing par e-mail simple et efficace.
- Les utilisateurs apprécient les fonctionnalités de **publication automatique et d'automatisation des e-mails** de Constant Contact, rationalisant efficacement leur flux de travail.
- Les utilisateurs adorent les **fonctionnalités d'automatisation** de Constant Contact, rendant la gestion des e-mails sans effort pendant les périodes chargées.
- Les utilisateurs trouvent l' **automatisation qui fait gagner du temps** de Constant Contact inestimable pour gérer les séquences d'e-mails sans effort.
- Les utilisateurs apprécient les **outils d'automatisation avancés** pour une prospection à froid fluide et un entretien efficace des prospects.

##### Cons

- Les utilisateurs constatent que les **options de personnalisation limitées** entravent leur capacité à adapter pleinement les fonctionnalités d'automatisation.
- Les utilisateurs expriment leur frustration face aux **fonctionnalités manquantes** dans l'Automatisation Avancée de Constant Contact, impactant les capacités de personnalisation et d'édition.
- Les utilisateurs trouvent que les **fonctionnalités limitées** de l'Automatisation Avancée de Constant Contact restreignent la personnalisation des flux de travail et les analyses approfondies.
- Les utilisateurs trouvent que les **problèmes d'automatisation** dans Constant Contact Advanced Automation entravent la gestion efficace des flux de travail et limitent la fonctionnalité.
- Les utilisateurs rencontrent des **problèmes d'édition** avec Constant Contact, éprouvant de la frustration en raison des bugs et des options de personnalisation limitées.

#### What Are Recent G2 Reviews of Constant Contact Advanced Automation?

**["Plateforme de marketing simple et tout-en-un avec des campagnes par e-mail faciles"](https://www.g2.com/fr/survey_responses/constant-contact-advanced-automation-review-11542733)**

**Rating:** 4.0/5.0 stars

_— Utilisateur vérifié à Pétrole et énergie_

[Read full review](https://www.g2.com/fr/survey_responses/constant-contact-advanced-automation-review-11542733)

**["Configuration facile, capacité multi-domaine"](https://www.g2.com/fr/survey_responses/constant-contact-advanced-automation-review-8969236)**

**Rating:** 5.0/5.0 stars

_— James C._

[Read full review](https://www.g2.com/fr/survey_responses/constant-contact-advanced-automation-review-8969236)

#### What Are G2 Users Discussing About Constant Contact Advanced Automation?

- [À quoi sert SharpSpring ?](https://www.g2.com/fr/discussions/what-is-sharpspring-used-for)
- [Comment annuler SharpSpring ?](https://www.g2.com/fr/discussions/how-do-i-cancel-sharpspring) - 1 comment
- [Combien coûte SharpSpring ?](https://www.g2.com/fr/discussions/how-much-does-sharpspring-cost) - 1 comment, 1 upvote
- [SharpSpring est-il un CRM ?](https://www.g2.com/fr/discussions/is-sharpspring-a-crm) - 1 comment
- [Qu'est-ce que SharpSpring ?](https://www.g2.com/fr/discussions/what-is-sharpspring) - 2 comments

### [Factors.AI](https://www.g2.com/products/factors-ai/reviews)

Factors.ai is an AI ABM built for B2B GTM teams. It helps teams identify high-intent accounts, understand how those accounts move across their website, CRM, ad platforms, and campaigns, and turn that activity into a qualified pipeline. At its core, Factors.ai is built on a strong first-party data foundation. The platform identifies more than 75% of companies visiting your website, the highest in the industry, and tracks how those accounts move across pages, channels, and campaigns. This gives marketing and sales teams a reliable account-level view of buyer activity, even when visitors never fill out forms. Factors also include LinkedIn AdPilot and Google AdPilot, purpose-built tools for running ABM on LinkedIn and Google. AdPilot activates high-intent accounts throughout your campaigns, helping teams reach the right companies, control ad exposure, and understand how advertising influences the pipeline. Factors.ai enriches this activity with third-party company and firmographic data to provide more context about visiting accounts and help teams understand which companies match their ideal customer profile. Teams use Factors.ai to understand which accounts are researching them and activate that data across marketing and sales workflows. Key capabilities include: • Scout agents: Agents automate your marketing and sales tasks like account research, email creation & reach-out, campaign optimization, list maintenance and so much more based on boundaries you define. • Scout assistant: Scout keeps an eye on your revenue pipeline and surfaces any anomalies, while helping you build your GTM playbook. Within seconds, Scout can answer questions on revenue dips, campaign performance, high-intent accounts, and anything you want to know about your pipeline. • Website visitor identification: Identify more than 75% of companies visiting your website and track how those accounts move across pages, campaigns, and channels. • First-party and third-party data enrichment: Combine website activity with firmographic and company data to better understand who visiting accounts are. • Account segmentation and targeting: Segment accounts based on ICP fit, intent signals, and engagement activity to prioritize outreach and campaigns. • Lead and account scoring: Score accounts based on firmographic attributes, engagement signals, and behavioral data to identify high-potential opportunities. • LinkedIn and Google ad activation: Automatically create audiences and improve ad targeting through LinkedIn AdPilot and Google AdPilot. More than 1,000 GTM teams, including Sprinklr, Freshworks, and Celonis, use Factors.ai to run ABM programs, optimize advertising, and generate pipeline faster. Explore Factors.ai in action: https://www.factors.ai/

**Average Rating:** 4.5/5.0

**Total Reviews:** 211

#### How Do G2 Users Rate Factors.AI?

- **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 9.4/10)
- **Integrations:** 8.9/10 (Category avg: 8.7/10)
- **Marketing Channels:** 9.1/10 (Category avg: 9.1/10)
- **Single-Touch Attribution:** 9.1/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Factors.AI?

- **Seller:** [Factors.AI](https://www.g2.com/sellers/factors-ai)
- **Company Website:** www.factors.ai
- **Year Founded:** 2020
- **HQ Location:** Stamford, US
- **Twitter:** @factorsai  
219 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=cee9baa56b2aed181bca779b82b519d82d7e027fa34fed311bbb4e62416fa082&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Ffactors-ai%2F&secure%5Burl_type%5D=linkedin_company_website)  
102 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Founder
- **Top Industries:** Computer Software, Information Technology and Services
- **Company Size:** 53% Medium, 35% Small

#### What Do G2 Reviewers Say About Factors.AI?

_AI-generated summary from verified user reviews_

##### Pros

- Users find the **ease of use** in Factors.AI to be superior, enhancing their everyday data analysis experience.
- Users value the **rich data and insights** from Factors.AI, enabling swift, informed decision-making effortlessly.
- Users value the **detailed analytics** of Factors.AI, enabling swift insights and informed decision-making effortlessly.
- Users praise the **outstanding customer support** from Factors.AI, highlighting proactive assistance and weekly syncs for optimal use.
- Users find that Factors.AI provides valuable **intent data** , enhancing outreach effectiveness by revealing real-time website visitor insights.

##### Cons

- Users note a **lack of information** on individual prospects when personal data is unavailable, limiting the tool’s effectiveness.
- Users note a **steep learning curve** with Factors.AI, suggesting better tutorials for easier navigation of its features.
- Users find the lack of **granular data and basic reporting views** a limitation in utilizing Factors.AI effectively.
- Users note a **steep learning curve** with Factors.AI, wishing for better tutorials to aid in mastering the platform.
- Users desire improved **identification capabilities** from Factors.AI, as it often lacks precise data on individual visitors.

#### What Are Recent G2 Reviews of Factors.AI?

**["Clear Account-Level Attribution and Easy High-Intent Audience Activation"](https://www.g2.com/survey_responses/factors-ai-review-11775163)**

**Rating:** 4.0/5.0 stars

_— Muthukumar A._

[Read full review](https://www.g2.com/survey_responses/factors-ai-review-11775163)

**["Our go-to layer for account prioritization and deanonymization, signals for our sales team to act on"](https://www.g2.com/survey_responses/factors-ai-review-13088481)**

**Rating:** 4.5/5.0 stars

_— Sai K._

[Read full review](https://www.g2.com/survey_responses/factors-ai-review-13088481)

#### What Are G2 Users Discussing About Factors.AI?

- [What is Factors.AI used for?](https://www.g2.com/discussions/what-is-factors-ai-used-for) - 1 comment

### [AdRoll](https://www.g2.com/fr/products/adroll/reviews)

AdRoll est une plateforme publicitaire connectée conçue pour aider les marketeurs axés sur la croissance à naviguer dans les complexités de la publicité numérique. Cette solution complète offre aux utilisateurs des capacités puissantes d'intelligence artificielle, des outils de gestion de campagne flexibles et des intégrations transparentes, tous visant à convertir les clics en clients. En proposant une approche de performance à entonnoir complet, AdRoll permet aux entreprises de taille moyenne de rationaliser leurs efforts marketing et d'obtenir des résultats mesurables sur divers canaux. Ciblant un public diversifié, AdRoll sert des industries telles que le commerce électronique, la technologie, les services financiers et l'éducation. La plateforme est particulièrement bénéfique pour les marketeurs qui cherchent à améliorer leurs stratégies publicitaires grâce à la publicité multi-canal et aux insights sur l'audience. Avec ses fonctionnalités robustes d'analyse et de reporting, les utilisateurs peuvent acquérir une compréhension plus approfondie de leurs cibles démographiques, leur permettant d'adapter leurs campagnes pour un impact maximal. Cette approche axée sur les données permet aux entreprises de prendre des décisions éclairées qui stimulent l'engagement et les taux de conversion. L'une des caractéristiques remarquables d'AdRoll est sa capacité à fournir une attribution multi-canal, ce qui aide les marketeurs à suivre l'efficacité de leurs campagnes sur différentes plateformes. Cela signifie que les utilisateurs peuvent voir comment leurs efforts publicitaires sur les réseaux sociaux, les moteurs de recherche et les réseaux d'affichage contribuent à la performance globale. De plus, pour les équipes B2B, AdRoll offre des capacités de marketing basé sur les comptes (ABM), permettant un ciblage spécifique aux comptes et des campagnes multi-touch qui répondent aux besoins uniques des acheteurs individuels. Ce niveau de précision garantit que les efforts marketing ne sont pas seulement à large portée mais aussi hautement pertinents pour les clients potentiels. Les près de deux décennies de données d'AdRoll et son support primé renforcent encore sa proposition de valeur. La plateforme est conçue pour aider les équipes marketing à fonctionner plus efficacement, leur permettant de faire de la publicité de manière plus intelligente et de se déplacer plus rapidement dans un paysage concurrentiel. En consolidant diverses fonctions marketing en une seule plateforme, AdRoll permet aux utilisateurs de gérer leurs stratégies publicitaires avec plus de facilité, conduisant finalement à de meilleurs résultats et à la croissance de l'entreprise. La combinaison de technologies avancées, d'outils conviviaux et d'un support complet fait d'AdRoll une ressource précieuse pour les marketeurs cherchant à optimiser leurs efforts publicitaires et à réussir.

**Average Rating:** 4.1/5.0

**Total Reviews:** 765

#### How Do G2 Users Rate AdRoll?

- **the product a-t-il été un bon partenaire commercial?:** 8.1/10 (Category avg: 9.4/10)
- **Intégrations:** 7.7/10 (Category avg: 8.7/10)
- **Canaux de commercialisation:** 8.2/10 (Category avg: 9.1/10)
- **Attribution à une seule touche:** 8.3/10 (Category avg: 8.8/10)

#### Who Is the Company Behind AdRoll?

- **Vendeur:** [NextRoll](https://www.g2.com/fr/sellers/nextroll)
- **Site Web de l'entreprise:** www.nextroll.com
- **Année de fondation:** 2018
- **Emplacement du siège social:** San Francisco, California
- **Twitter:** @NextRoll\_Inc  
274 abonnés Twitter
- **Page LinkedIn®:** [www.linkedin.com](https://www.g2.com/fr/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=c91af1596b406565ab4d6a82b1ade3ec6931d1b4b81bcfd38acdb015ab14e35e&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fadroll%2Fpeople%2F&secure%5Burl_type%5D=linkedin_company_website)  
175 employés sur LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Responsable Marketing, Responsable Marketing Digital
- **Top Industries:** Marketing et publicité, Logiciels informatiques
- **Company Size:** 56% Small, 35% Medium

#### What Do G2 Reviewers Say About AdRoll?

_AI-generated summary from verified user reviews_

##### Pros

- Les utilisateurs trouvent **la facilité d'utilisation d'AdRoll** exceptionnelle, ce qui le rend accessible aux débutants en marketing numérique.
- Les utilisateurs apprécient la **facilité du reciblage multi-canal** avec AdRoll, appréciant sa configuration conviviale et ses rapports clairs.
- Les utilisateurs apprécient la **gestion de campagne conviviale** d'AdRoll, appréciant son accessibilité et son efficacité sur plusieurs canaux.
- Les utilisateurs apprécient la **facilité d'installation** d'AdRoll, permettant un lancement rapide et une intégration des méthodes de paiement.
- Les utilisateurs soulignent le **support client réactif** d'AdRoll, fournissant une assistance rapide et améliorant l'utilisabilité de la plateforme.

##### Cons

- Les utilisateurs trouvent que les **fonctionnalités limitées** d'AdRoll restreignent leur contrôle et leur précision dans les campagnes de publicité ciblée.
- Les utilisateurs trouvent la **configuration de la campagne déroutante** et souhaitent des outils de gestion améliorés et une précision de ciblage accrue dans AdRoll.
- Les utilisateurs trouvent que les **limitations de rapport** dans AdRoll sont frustrantes, manquant de flexibilité et de personnalisation pour leurs besoins.
- Les utilisateurs trouvent que les tarifs d'AdRoll sont **chers** , ce qui est particulièrement difficile pour les petites entreprises avec des budgets limités.
- Les utilisateurs trouvent le **rapport difficile** sur les conversions et les mesures de notoriété de la marque frustrant et nécessitant des améliorations.

#### What Are Recent G2 Reviews of AdRoll?

**["Lancement de campagne sans effort avec un puissant reciblage"](https://www.g2.com/fr/survey_responses/adroll-review-13128954)**

**Rating:** 4.0/5.0 stars

_— Raad S._

[Read full review](https://www.g2.com/fr/survey_responses/adroll-review-13128954)

**["Configuration rapide et reciblage efficace qui génère des conversions"](https://www.g2.com/fr/survey_responses/adroll-review-13138681)**

**Rating:** 4.0/5.0 stars

_— Muhammed Kawsar A._

[Read full review](https://www.g2.com/fr/survey_responses/adroll-review-13138681)

#### What Are G2 Users Discussing About AdRoll?

- [À quoi sert AdRoll ?](https://www.g2.com/fr/discussions/adroll-what-is-adroll-used-for) - 1 comment
- [À quoi sert AdRoll ?](https://www.g2.com/fr/discussions/what-is-adroll-used-for) - 1 comment
- [How do you remarket something on Google?](https://www.g2.com/fr/discussions/how-do-you-remarket-something-on-google)
- [How much does AdRoll cost?](https://www.g2.com/fr/discussions/how-much-does-adroll-cost) - 1 comment
- [Comment AdRoll gagne-t-il de l'argent ?](https://www.g2.com/fr/discussions/how-does-adroll-make-money) - 1 comment

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[Browse Attribution Themes](/categories/attribution/themes)

 ![Alanna Iwuh](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Alanna Iwuh")
A

Researched and written by [Alanna Iwuh](https://research.g2.com/insights/author/alanna-iwuh)

Updated April 10, 2026

Attribution software helps companies determine how marketing and sales touchpoints contribute to conversion success, assigning value to interactions across channels using models such as single-touch, fractional, and algorithmic attribution to help teams understand which activities drive the best outcomes.

### Core Capabilities of Attribution Software

To qualify for inclusion in the Attribution category, a product must:

- Track multiple marketing and communication channels, including TV, social media, phone, email, and digital advertising, to capture data on interactions between the company and its prospects or customers
- Use multiple attribution models such as single-touch, fractional (equal or weighted), or algorithmic attribution
- Provide dashboards and visualizations based on historical data and user-defined KPIs to understand which activities performed better and why
- Integrate with software solutions used by sales, marketing, or public relations departments

### Common Use Cases for Attribution Software

Marketing and revenue teams use [attribution software](https://learn.g2.com/best-attribution-software) to optimize spend allocation and understand the true ROI of their campaigns. Common use cases include:

- Identifying which channels and touchpoints most influence pipeline generation and closed revenue
- Comparing attribution models to evaluate the contribution of individual campaigns and interactions
- Consolidating cross-channel performance data to inform budget decisions and marketing strategy

### How Attribution Software Differs from Other Tools

Attribution software typically acts as a data hub, integrating with tools across sales and marketing stacks including [CRM software](https://www.g2.com/categories/crm), [marketing automation software](https://www.g2.com/categories/marketing-automation), [email marketing software](https://www.g2.com/categories/email-marketing), [email tracking software](https://www.g2.com/categories/email-tracking), and [sales analytics software](https://www.g2.com/categories/sales-analytics). Some all-in-one platforms include attribution as a feature alongside broader marketing capabilities, while standalone attribution tools focus exclusively on this function.

### Insights from G2 on Attribution Software

Based on category trends on G2, multi-touch attribution modeling and cross-channel reporting dashboards stand out as the most valued features. Improved budget allocation decisions and clearer ROI visibility stand out as primary outcomes of adoption.

Top Tools at a Glance

| Product | Best for | User Review |
| --- | --- | --- |
| [![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_74390118cdf58a60fb81adaaefdb6287/hubspot-marketing-hub.png "Product Avatar Image")](https://www.g2.com/products/hubspot-marketing-hub/reviews)[HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews)[4.4/5(14,901)](https://www.g2.com/products/hubspot-marketing-hub/reviews) | CRM-native multi-touch campaign attribution | "Centralized Excellence for CRM Management" |
| [![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_9e90f804c2657749825f68807ea7c193/callrail.png "Product Avatar Image")](https://www.g2.com/products/callrail/reviews)[CallRail](https://www.g2.com/products/callrail/reviews)[4.5/5(1,835)](https://www.g2.com/products/callrail/reviews) | Phone-call attribution to keyword-level campaigns | "Voice Assist Is a Game Changer—Clean UI, Smooth Integrations, Solid Performance" |
| [![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_49eb198937c53a11ad12cb8166165b16/impact-com.png "Product Avatar Image")](https://www.g2.com/products/impact-com/reviews)[impact.com](https://www.g2.com/products/impact-com/reviews)[4.4/5(2,402)](https://www.g2.com/products/impact-com/reviews) | Multi-touch affiliate attribution with flexible commissioning | "Comprehensive, Scalable Platform for Managing Partnerships with Powerful Reporting" |
| [![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_e98867ccb75b0a1b2d6e055d6ec8f0f5/whatconverts.png "Product Avatar Image")](https://www.g2.com/products/whatconverts/reviews)[WhatConverts](https://www.g2.com/products/whatconverts/reviews)[4.9/5(316)](https://www.g2.com/products/whatconverts/reviews) | Multi-channel lead attribution with offline conversion tracking | "Complete Tracking Stack with Rock-Solid Integrations and Fast, Reliable Support" |
| [![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_83059ed9cb36448594a23f7db15bac3c/dreamdata.png "Product Avatar Image")](https://www.g2.com/products/dreamdata/reviews)[Dreamdata](https://www.g2.com/products/dreamdata/reviews)[4.7/5(270)](https://www.g2.com/products/dreamdata/reviews) | Multi-touch B2B revenue attribution with account-level journeys | "New Customer - Powerful platform with excellent onboarding" |
| [![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_9456ecd20ad198ae5162a4ff989b1a3c/fibbler.png "Product Avatar Image")](https://www.g2.com/products/fibbler/reviews)[Fibbler](https://www.g2.com/products/fibbler/reviews)[4.9/5(32)](https://www.g2.com/products/fibbler/reviews) | LinkedIn ad attribution to CRM pipeline | "Effortless Attribution Analysis with Fibbler" |
| [![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_67a0c56efc52b62414d9237d57d7f52a/invoca.png "Product Avatar Image")](https://www.g2.com/products/invoca/reviews)[Invoca](https://www.g2.com/products/invoca/reviews)[4.5/5(967)](https://www.g2.com/products/invoca/reviews) | Online-to-offline call conversion attribution | "Smarter Call Routing and Campaign Tracking That Boosts Efficiency" |
| [![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_0975c1053df1dfb503190df3cb4c9036/redtrack-io.png "Product Avatar Image")](https://www.g2.com/products/redtrack-io/reviews)[RedTrack.io](https://www.g2.com/products/redtrack-io/reviews)[4.5/5(39)](https://www.g2.com/products/redtrack-io/reviews) | Cross-channel conversion attribution with server-side CAPI | "Reliable tracking platform for serious advertisers" |
| [![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_f2fbd26e86afed37ec5f26c5310428ae/ctm-ctm.jpg "Product Avatar Image")](https://www.g2.com/products/ctm-ctm/reviews)[CTM (formerly...](https://www.g2.com/products/ctm-ctm/reviews)[4.5/5(761)](https://www.g2.com/products/ctm-ctm/reviews) | Inbound call attribution with Google Ads integration | "CallTrackingMetrics: A Strong Solution for Optimizing Call Tracking and Marketing Performance" |
| [![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_d6b6650425eafc5c72f230cad744ad29/adobe-marketo-measure-formerly-bizible.png "Product Avatar Image")](https://www.g2.com/products/adobe-marketo-measure-formerly-bizible/reviews)[Adobe Marketo Measure...](https://www.g2.com/products/adobe-marketo-measure-formerly-bizible/reviews)[4.7/5(147)](https://www.g2.com/products/adobe-marketo-measure-formerly-bizible/reviews) | Salesforce-native multi-touch B2B revenue attribution | "Aligning with my Marketing Goals" |

* * *

Show More

### Attribution Topics

- [What is Attribution Software?](#what-is-attribution-software)
- [What are the Common Features of Attribution Software? ](#what-are-the-common-features-of-attribution-software)
- [What are the Benefits of Attribution Software? ](#what-are-the-benefits-of-attribution-software)
- [Who Uses Attribution Software? ](#who-uses-attribution-software)
- [Challenges with Attribution Software](#challenges-with-attribution-software)
- [Which Companies Should Buy Attribution Software?](#which-companies-should-buy-attribution-software)
- [How to Buy Attribution Software](#how-to-buy-attribution-software)
- [What Does Attribution Software Cost?](#what-does-attribution-software-cost)
- [Implementation of Attribution Software](#implementation-of-attribution-software)
- [Attribution Software Trends](#attribution-software-trends)

[
### Attribution Topics
Expand/Collapse ](#)
- [What is Attribution Software?](#what-is-attribution-software)
- [What are the Common Features of Attribution Software? ](#what-are-the-common-features-of-attribution-software)
- [What are the Benefits of Attribution Software? ](#what-are-the-benefits-of-attribution-software)
- [Who Uses Attribution Software? ](#who-uses-attribution-software)
- [Challenges with Attribution Software](#challenges-with-attribution-software)
- [Which Companies Should Buy Attribution Software?](#which-companies-should-buy-attribution-software)
- [How to Buy Attribution Software](#how-to-buy-attribution-software)
- [What Does Attribution Software Cost?](#what-does-attribution-software-cost)
- [Implementation of Attribution Software](#implementation-of-attribution-software)
- [Attribution Software Trends](#attribution-software-trends)

## Learn More About Attribution Software

### What is Attribution Software?

Attribution software, or marketing attribution software, is used to determine the marketing tactics that are contributing to sales or conversions. Marketing teams use a variety of software and marketing tools to funnel prospects from product awareness all the way down to purchase. During this customer journey, prospects go through various channels or touchpoints; there is usually a point where a prospect goes from being interested to becoming a committed buyer. Attribution platforms allow marketers to determine which touchpoint or channel was most effective in convincing that prospect to become a committed buyer and finally make a purchase.

There are various attribution models that marketers use to determine which touchpoints are the most effective for their business, such as first-touch, last-touch, and multi-touch attribution. To choose a model, it is important for a business to evaluate their sales cycle and determine how much of it is done online and offline. For example, most e-commerce sites rely heavily on touchpoints such as [display advertising](https://www.g2.com/categories/display-advertising) and [native advertising](https://www.g2.com/categories/native-advertising). Conversely, a local service such as an auto mechanic may prefer traditional methods like newspaper advertising. Ultimately, most organizations may utilize several attribution models to evaluate which marketing campaigns are the most effective. The best way to begin using attribution software is by mapping out a typical customer journey and identifying which channels and touchpoints are the most important for the particular business model. 

Lastly, it’s important to note that attribution software should not be mistaken for [mobile attribution software](https://www.g2.com/categories/mobile-attribution). Rather than focusing on which touchpoints convert a prospect into a buyer, mobile attribution software focuses specifically on the techniques that drove each user to install a mobile application. Mobile attribution provides insight into where each mobile application install came from across every marketing channel, device, and advertising network.

#### What Types of Attribution Software Exist? 

Since there are so many different touchpoints and channels that a buyer sifts through during the sales funnel, there are various types of attribution software to help determine the channel that influenced a purchase the most. Listed below are some of the types of attribution software: 

**Multi-touch attribution**

Multi-touch attribution helps determine which touchpoint is the most responsible for a final sale. Rather than testing major sales channels, multi-touch attribution focuses on granular touchpoints such as marketing messages and native ads. For example, if a customer is searching for new phones on the internet, they may soon see ads from various phone companies. If a customer sees an ad for a phone they like and immediately proceeds to the company website, then marketers can accurately determine that particular ad is what influenced that buyer to come to the website. Multi-touch attribution is beneficial because it offers specific granular data for marketers rather than broad assumptions on what contributed to a sale. 

Additionally, there are two major types of multi-touch attribution: first-touch attribution and last-touch attribution. First-touch attribution gives credit to the first marketing touchpoint as the most influential touchpoint that contributed to a sale. For example, if a customer’s first interaction with a company is by clicking on a display advertisement, then the display advertisement would be considered the most important touchpoint in a first-touch attribution model. Even if the customer went through various other touchpoints after clicking on the display advertisement, it wouldn’t matter in this model because the first touchpoint is considered the most important. Last-touch attribution is the complete opposite, where the last touchpoint is considered the most important. Let’s say a customer clicked on the display advertisement and then proceeded to a video advertisement before making the final purchase. In a last-touch attribution model, the video advertisement would be considered the most important touchpoint since this is the last touchpoint before the purchase.

There are other models of multi-touch attribution that consider all touchpoints equally important or weigh each touchpoint differently. The key takeaway is that attribution software allows marketers to choose from many different models to measure touchpoints and their importance. Marketers can play around with various models and choose the ones they consider most effective in their strategy. 

**Marketing mix modeling**

Marketing mix modeling is a more complex type of attribution because it takes into account a variety of factors that contribute to a sale. The four major factors that marketing mix modeling focuses on include product, price, place, and promotion. Marketing mix modeling tries to find the optimal balance across these four marketing efforts to determine the weight of importance that should be given to each. This offers insight into which marketing channels are working and which ones are not.

### What are the Common Features of Attribution Software? 

From [custom attribution](https://www.g2.com/categories/attribution/f/custom-attribution) modeling to conversion summary reports, attribution software provides all the necessary tools to track how buyers funneled through the customer journey and converted into a purchase. 

**Attribution modeling:** Attribution modeling allows users to select from a variety of attribution models. Whether it’s single-touch or multi-touch attribution, users can select from a variety of attribution models that place varying importance on marketing touchpoints across the customer journey.

**Cross-channel attribution:** It’s important that marketers are able to use attribution software to connect campaigns across channels and fully understand a customer’s journey. Cross-channel attribution means that marketers can follow prospects and understand the different steps they take across the entire customer journey. 

**Offline attribution:** [Offline attribution](https://www.g2.com/categories/attribution/f/offline-attribution) allows users to track touchpoints through offline channels such as traditional ads, marketing events, or in-store promotions.

**Dashboards** : Marketing dashboards consolidate all data on touchpoints and marketing channel performance. This allows users to view and manage this data to evaluate which campaigns are working better than the others.

**Promotion analysis** : Promotion analysis tools allow users to measure the performance of sales and promotions. By evaluating how often users click on ads that display promotions or sales, users can evaluate the effectiveness of price cuts.

**Integrations** : It’s important for attribution software to integrate with different tools and systems, like CRM software and marketing automation software, to ensure that all marketing data is being utilized across the entire marketing strategy. 

### What are the Benefits of Attribution Software? 

**Spend optimization:** Attribution platforms allows businesses to optimize spend across all marketing efforts. For example, marketers can use attribution software to pull cost data from all major ad platforms, correlate those costs to specific accounts, and then track revenue from touchpoints over time. 

**Personalized content:** Marketers can utilize attribution software to present more effective personalized content to potential buyers. This software provides companies with visibility on how digital assets impact sales opportunities and revenue, which enables marketers to automatically optimize user journeys with personalized, revenue-driven recommendations. 

**Improved product development:** This type of software enables businesses to improve product development through attribution data analysis. Contact-level attribution offers a unique insight into the needs and wants of customers, and this data can be referenced during product updates so teams can focus on the features and functionalities that matter most. 

**Revenue tracking:** Attribution software allows marketers to accurately determine if sales and promotions are effective drivers of revenue. This type of software enables marketers to track, connect, and credit marketing efforts to their downstream revenue generation. 

### Who Uses Attribution Software? 

Attribution platforms are used across a wide variety of industries. From business to business software providers, as well as service industries, every business must evaluate the performance of their marketing efforts. With this in mind, attribution software is usually found within the marketing departments of these businesses. Below are some of the most common industries that take advantage of attribution software: 

**E-commerce:** Any business that sells goods online can greatly benefit from using attribution software. E-commerce businesses generally funnel their consumers through many touchpoints and marketing channels, which makes it difficult to determine which ones contributed the most to a final sale. From native ads to video advertising, attribution software helps e-commerce businesses ascertain which channels are the most effective.

**Retailers:** While e-commerce businesses only have to focus on online conversions, retailers must focus on both online and offline conversions. Although it might be more difficult to track, retailers that log sales in store can gather customer information such as emails to target their marketing efforts on that particular customer. This can help track if promotional emails lead to customer conversions in stores.

#### Software Related to Attribution Software

Related solutions that can be used together with attribution software include:

[CRM software](https://www.g2.com/categories/crm): A CRM is usually one of the core products in a businesses’ software stack that helps them track and manage customer interactions in a single system of record. It houses all relevant customer data including contact information, history, and transaction summaries. It makes sense for users to integrate attribution software alongside CRM software to monitor how a certain deal closes in the sales funnel. Once that is recorded, users can also use customer information to reiterate back into the attribution process. This facilitates the use of customer information to understand products they like and send out personalized messages and offers. The two can work in tandem to complete sales on a more regular basis.

[E-commerce platforms](https://www.g2.com/categories/e-commerce-platforms) **:** It can be very beneficial to integrate attribution software with e-commerce platforms to more accurately track sales conversions. Every time a purchase is made online, users can then analyze if the product sales was due to a particular ad or any other marketing touchpoint.

[Marketing automation software](https://www.g2.com/categories/marketing-automation): Marketing automation software automates marketing actions or tasks, streamlines marketing workflows, and measures the outcomes of marketing campaigns. Since attribution software also focuses on measuring the outcome of marketing campaigns, it makes sense to integrate both marketing automation software and attribution software.

### Challenges with Attribution Software

A lot of the issues that arise out of attribution software are due to incorrect attribution. This can be caused by biases in data or other factors. Here are some of the most common pitfalls to look out for.

**Correlation-based biases:** Correlation-based biases occur when marketers believe that certain marketing efforts caused a chain of events when they did not. For example, if attribution software picks up on clicking a display advertisement as being the first touchpoint in the customer journey when it was really a customer going to the physical store, then this can be an incorrect correlation. This may make marketers weigh more importance on display advertising, leading to misguided efforts.

**In-market bias:** In-market bias refers to customers who would have purchased a product whether or not they clicked on an advertisement in the first place. Once again, this can cause marketers to increase spend on display advertising because this is what they think caused the customer to make a purchase.

**Integrations:** There is an abundance of marketing touchpoints, or any interaction between the company and a potential buyer, that customers experience. These touchpoints could be any activity, from viewing marketing content mentioned on social media or attending a company’s virtual event or webinar. As the number of marketing touchpoints increases, it is even more imperative that all of a company’s marketing technology stack integrates with attribution software correctly so marketers can measure the impact of all these touchpoints. 

### Which Companies Should Buy Attribution Software?

Any company that invests in marketing efforts could benefit from purchasing attribution software. Attribution software assists businesses in determining the most appropriate channel to focus their marketing efforts on and the best time to reach buyers. Businesses don’t want to spend money on a particular marketing campaign or channel that isn’t driving results; attribution software helps solve that problem. 

**E-commerce:** When a business sells products online, it is important to effectively market those products using various channels. Attribution marketing is imperative for e-commerce businesses to track their marketing campaign’s performance across various channels as many e-commerce brands have a multichannel digital marketing strategy. 

### How to Buy Attribution Software

#### Selection of Attribution Software

When a company is ready to start evaluating different attribution tools, there are a few aspects that are important to consider.

**Security:** It’s important to choose an attribution software that is secure and will safely house customer data. Due to an increasing number of data privacy regulations, like the GDPR and CCPA, it is imperative that attribution software has exceptional security features. 

**Integrations:** Ease and breadth of integrations is also an important factor to consider when choosing an attribution tool. There is an abundance of sources that attribution software pulls in data from, and that is contingent on having exceptional integrations with other types of software (i.e., CRM, marketing automation, [email marketing](https://www.g2.com/categories/email-marketing), digital advertising, [SEO](https://www.g2.com/categories/seo), etc.). 

**Attribution sources:** Varying attribution software specialize in certain types of attribution, so companies should evaluate which type of marketing activities they want to track and measure. Some attribution tools specialize in tracking offline marketing activities, mobile-only marketing activities, [social media advertising](https://www.g2.com/categories/social-media-advertising) activities, etc. When evaluating for which attribution tool is best for the organization, buyers must consider if they need a specialized or a general tool. 

### What Does Attribution Software Cost?

The cost for attribution software varies depending on multiple factors, including the amount of channels it supports, the breadth and ease of APIs and integrations, the robustness of reporting and drill-down capabilities, support hours, and the ability to set up custom attribution models. 

#### Return on Investment (ROI)

While some attribution tools will include offline marketing activity channels, other attribution tools may charge extra to set up offline marketing attribution. Additionally, attribution tools that support multichannel methods may cost more as they enable marketers to see the ROI across all marketing channels, which can ensure marketing budgets are being allocated effectively. To measure the ROI of the attribution tool of choice, buyers should look at the drill down of every click, conversion, and budget allocation for all marketing campaigns and determine how these campaigns are performing against how much revenue is coming into the company. 

### Implementation of Attribution Software

**How is Attribution Software Implemented?**

There are multiple steps marketers should take before implementing attribution software. First, it’s important for marketers to evaluate what questions they want their attribution tool to answer. For example, if the director of customer success is involved in this decision process, it might be important to see if the attribution tool can measure the impact of marketing campaigns on customer renewals. 

Then, during implementation, marketers should be ready to connect their other marketing technology. Marketers should think about all the tools that make these touchpoints possible so all the tools are communicating with each other. IT teams may need to help out when connecting various systems with the attribution tool that is selected. Finally, when implementing attribution software, marketers should keep in mind that it takes time to implement the attribution model that works best for a company. It will take time to understand and test which model is performing well against company goals. 

### Attribution Software Trends

**Account-based marketing attribution **

Some attribution tools specialize in account-based marketing attribution, which surfaces each touchpoint for each lead and contact under specific accounts. These tools help marketers better understand engagement with multiple contacts associated within an account or buying group, as well as gain complete visibility into touchpoints across contacts and leads within a matched account. Attribution tools with the specialization can also tie how much revenue each engagement within an account is worth and measure the progress of a customized account journey. 

**Offline tracking**

Offline tracking, in combination with tracking digital channels, is becoming increasingly important for marketers. Tracking leads, conversions, and engagement from offline channels (i.e., events) alongside channels like digital advertising enables marketers to measure the effectiveness of all marketing touchpoints throughout a customer journey.