# Maze vs UserTesting Comparison
---
## AI Generated Summary
- **G2 reviewers report** that UserTesting excels in providing a wide variety of testing options, including websites, prototypes, mobile apps, and surveys, which enhances its versatility for user research. Users appreciate the platform's focus on human opinions over AI-generated content, making it a meaningful choice for qualitative insights.
- **Users say** that Maze stands out for its seamless integration with design tools like Figma, Sketch, and Adobe XD, allowing for easy testing of designs and prototypes. This capability is particularly praised by long-time users who find it invaluable for validating ideas before development.
- **Reviewers mention** that UserTesting's implementation process is generally smooth, but some users have noted challenges in matching the platform to their specific workflows. Despite this, the intuitive user interface and clear instructions help mitigate these issues, making onboarding easier for new users.
- **According to verified reviews** , Maze is recognized for its powerful automated reporting and analytics features, which help users generate insightful reports quickly. This functionality is highlighted as a significant advantage for teams looking to make informed decisions based on user research data.
- **G2 reviewers highlight** that while UserTesting has a strong focus on quality support, with high ratings for customer service, Maze users appreciate its ease of use and setup, often noting that it requires less time to get started. This can be a crucial factor for teams needing to implement user research tools rapidly.
- **Users report** that both platforms have their strengths, but UserTesting's higher overall satisfaction scores indicate a more robust user experience. However, Maze's competitive pricing, including a free entry-level option, makes it an attractive choice for smaller teams or those just starting with user research.



---
## Frequently Asked Questions

### What is the difference between UserTesting vs Maze?

UserTesting and Maze differ most clearly in their reviewer-cited strengths, with UserTesting excelling in customer support and Maze leading in ease of use and setup.

| [UserTesting](https://www.g2.com/products/usertesting/reviews) | [Maze](https://www.g2.com/products/maze-maze/reviews) |
| --- | --- |
| 4.4/5 (792 reviews) | 4.5/5 (111 reviews) |
| Enterprise | Mid-Market |
| 8.6 | 9.5 |
| 9.0 | 8.7 |
| Customer Support (36 all-time mentions) | Ease of Use (6 all-time mentions) |



### How do the pricing models of UserTesting and Maze compare?

Maze is rated higher for value, with a stronger Price/Cost satisfaction score than UserTesting.

- **UserTesting:** Reviewers frequently cite UserTesting as expensive, especially for startups and small teams, and mention that the cost can be a barrier to adoption.
- **Maze:** Reviewers describe Maze as affordable and cost-effective, with positive sentiment around its pricing for small and mid-sized teams.
- **Switching reasons:** Recent reviews indicate that buyers switch from UserTesting to Maze due to lower costs and simpler pricing structures.



### What are the best alternatives to UserTesting and Maze?

The top three alternatives to UserTesting and Maze are Dscout, Lyssna, and Optimal.

| Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength |
| --- | --- | --- | --- | --- |
| [UserTesting](https://www.g2.com/products/usertesting/reviews) | 4.4/5 (792 reviews) | Enterprise | Reviewers frequently cite high cost as a drawback | Customer Support (36 all-time mentions) |
| [Maze](https://www.g2.com/products/maze-maze/reviews) | 4.5/5 (111 reviews) | Mid-Market | Reviewers describe Maze as affordable and cost-effective | Ease of Use (6 all-time mentions) |
| [Dscout](https://www.g2.com/products/dscout/reviews) | 4.5/5 (190 reviews) | Enterprise | — | Video-based research capabilities |
| [Lyssna](https://www.g2.com/products/lyssna/reviews) | 4.5/5 (183 reviews) | Mid-Market | — | Intuitive interface and rapid feedback |
| [Optimal](https://www.g2.com/products/optimal-optimal/reviews) | 4.4/5 (65 reviews) | Mid-Market | — | Comprehensive testing options |



### Which User Research features should I prioritize when comparing UserTesting and Maze?

Buyers comparing UserTesting and Maze should prioritize ease of use, ease of setup, quality of support, survey capabilities, and feature completeness.

- **Ease of Use:** UserTesting 8.4, Maze 8.9
- **Ease of Setup:** UserTesting 8.6, Maze 9.5
- **Quality of Support:** UserTesting 9.0, Maze 8.7
- **Survey:** UserTesting (22 all-time survey issues), Maze (3 all-time survey creation mentions)
- **Feature Completeness:** UserTesting offers AI Text Generation, In-Store, Photo Submission, and System Monitoring, which are not cited for Maze



### What are the pros and cons of UserTesting vs Maze?

UserTesting's headline strength is customer support, while Maze's is ease of use and setup.

- **UserTesting strengths:** Customer Support (36 all-time mentions), Ease of Use (86), Helpful (64), Time-saving (45), Features (33), Testing Process (32), Feedback Management (29), Insights (27), Intuitive (27)
- **UserTesting trade-offs:** Testing Difficulties (28), Missing Features (26), Survey Issues (22), Expensive (19)
- **Maze strengths:** Ease of Use (6), User Interface (6), Intuitive (5), Features (7), Survey Creation (3), Easy Integrations (2)
- **Maze trade-offs:** Limitations (4), Limited Functionality (4), Complex Usability (3), Complexity (2)



### Is UserTesting or Maze better for small businesses?

Maze is a better fit for small businesses, supported by its mid-market and small-business reviewer base and positive sentiment on affordability and ease of use.

- **UserTesting:** Largest segment is Enterprise; reviewers frequently cite high cost as a barrier for small businesses.
- **Maze:** Largest segment is Mid-Market; reviewers highlight Maze's affordability and ease of use for smaller teams.



### Which User Research platform has better integrations?

Maze is favored for integrations, with reviewers citing easy integration with Figma and other design tools.

- **UserTesting:** Figma integration is mentioned in recent reviews, but with fewer than 10 all-time mentions.
- **Maze:** Reviewers consistently highlight Figma integration and easy connections to design tools, with positive sentiment in recent reviews.



### How do UserTesting and Maze compare on customer support?

UserTesting and Maze score within 0.3 points on Quality of Support, with UserTesting holding a slight edge at 9.0 versus Maze's 8.7.

- **UserTesting:** Reviewers frequently praise responsive and helpful customer support, with 36 all-time mentions of customer support as a strength.
- **Maze:** Reviewers describe support as responsive and open to feedback, with positive experiences but fewer all-time mentions.



### Which is easier to implement, UserTesting or Maze?

Maze is rated higher for Ease of Setup, with a 0.9-point advantage over UserTesting (9.5 vs 8.6).

- **UserTesting:** Reviewers describe setup as straightforward but note occasional complexity for non-researchers.
- **Maze:** Reviewers consistently highlight easy and fast setup, with many citing the intuitive onboarding process.



### Which product has better Survey?

Maze is favored for Survey capabilities, with higher ease-of-use scores and more positive recent sentiment.

- **UserTesting:** Survey issues are cited in 22 all-time mentions, with reviewers noting limitations in survey design and logic.
- **Maze:** Survey creation is cited as a strength in 3 all-time mentions, with reviewers praising the modern interface and ease of building surveys.



| | Maze | UserTesting | 
|---|---|---|
| **Star Rating** | 4.5 out of 5 | 4.4 out of 5 | 
| **Total Reviews** | 111 | 792 | 
| **Largest Market Segment** | Mid-Market (47.2% of reviews) | Enterprise (41.8% of reviews) | 
| **Entry Level Price** | Free | Contact Us Per Year | 

---
## Top Pros & Cons

### Maze

Pros:
- Features (6 reviews)
- Ease of Use (5 reviews)

Cons:
- Limited Functionality (4 reviews)
- Complex Usability (3 reviews)

### UserTesting

Pros:
- Ease of Use (85 reviews)
- Helpful (63 reviews)

Cons:
- Testing Difficulties (27 reviews)
- Missing Features (26 reviews)

---
## Ratings Comparison
| Rating | Maze | UserTesting | 
|---|---|---|
  | **Meets Requirements** | 8.1 (77 reviews) | 8.6 (605 reviews) | 
  | **Ease of Use** | 8.9 (77 reviews) | 8.4 (636 reviews) | 
  | **Ease of Setup** | 9.5 (32 reviews) | 8.6 (302 reviews) | 
  | **Ease of Admin** | 9.1 (28 reviews) | 8.7 (234 reviews) | 
  | **Quality of Support** | 8.7 (62 reviews) | 9.0 (528 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.2 (22 reviews) | 8.8 (229 reviews) | 
  | **Product Direction (% positive)** | 8.4 (64 reviews) | 8.1 (595 reviews) | 

---
## Pricing

### Maze

#### Entry-Level Pricing

Plan: Free

Price: Free

Description: For individuals looking to kickstart usability testing, at no cost.

Key Features:
- 1 study per month
- 5 seats
-  Pay-per use panel credits

[Browse all 2 editions](https://www.g2.com/products/maze-maze/pricing)

#### Free Trial

Yes

### UserTesting

#### Entry-Level Pricing

Plan: Team-based Unlimited 

Price: Contact Us Per Year

Description: With a team-based unlimited plan, a team, department, or division (defined through a mutually agreed-upon enterprise scope) can run unlimited tests within a Fair Use policy and enjoy full access to the UserTesting platform. It’s ideal for organizations looking to scale experience research across multiple departments and geographies. Predictable contract terms provide budgeting and procurement certainty.

Key Features:
- Global participant panel across 60+ countries
- Enterprise-grade security and compliance (SOC2, ISO 27001, GDPR, HIPPA)
- Test builder and template gallery

[Browse all 2 editions](https://www.g2.com/products/usertesting/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Collaboration & Productivity

| Product | Score | Reviews |
|---|---|---|
| **Maze** | N/A | N/A |
| **UserTesting** | N/A | N/A |

#### Additional Functionality

| Feature | Maze | UserTesting | 
|---|---|---|
| **Third-Party Integrations** | Not enough data | Not enough data | 
| **To-Do List** | Not enough data | Not enough data | 
| **@mentions** | Not enough data | Not enough data | 
| **Single Sign On** | Not enough data | Not enough data | 
| **File Management** | Not enough data | Not enough data | 
| **Activity Dashboard** | Not enough data | Not enough data | 
| **Drag & Drop** | Not enough data | Not enough data | 
| **Alerts/Notifications** | Not enough data | Not enough data | 
| **Prioritization** | Not enough data | Not enough data | 
| **Access Controls/Permissions** | Not enough data | Not enough data | 
| **Screen Sharing** | Not enough data | Not enough data | 
| **Content Management** | Not enough data | Not enough data | 
| **Brainstorming** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **File Transfer** | Not enough data | Not enough data | 
| **Calendar Management** | Not enough data | Not enough data | 
| **Status Tracking** | Not enough data | Not enough data | 
| **Real-Time Notifications** | Not enough data | Not enough data | 
| **Version Control** | Not enough data | Not enough data | 
| **Task Management** | Not enough data | Not enough data | 
| **Activity Tracking** | Not enough data | Not enough data | 
| **Real Time Editing** | Not enough data | Not enough data | 
| **Communication Management** | Not enough data | Not enough data | 
| **Chat/Messaging** | Not enough data | Not enough data | 
| **Tagging** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 
| **Assignment Management** | Not enough data | Not enough data | 
| **Task Scheduling** | Not enough data | Not enough data | 
| **Project Management** | Not enough data | Not enough data | 
| **Collaboration Tools** | Not enough data | Not enough data | 
| **Workflow Management** | Not enough data | Not enough data | 
| **Secure Data Storage** | Not enough data | Not enough data | 
| **File Sharing** | Not enough data | Not enough data | 
| **Document Storage** | Not enough data | Not enough data | 
| **Task Progress Tracking** | Not enough data | Not enough data | 
| **Discussions/Forums** | Not enough data | Not enough data | 
| **Commenting/Notes** | Not enough data | Not enough data | 
| **Reporting & Statistics** | Not enough data | Not enough data | 
| **Contact Management** | Not enough data | Not enough data | 
| **Video Conferencing** | Not enough data | Not enough data | 
| **Progress Tracking** | Not enough data | Not enough data | 
| **Mobile Access** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 
| **Document Management** | Not enough data | Not enough data | 
| **Customizable Branding** | Not enough data | Not enough data | 

### User Research

| Product | Score | Reviews |
|---|---|---|
| **Maze** | 7.6/10 | 64 |
| **UserTesting** | 7.5/10 | 468 |

#### User Response Methods

| Feature | Maze | UserTesting | 
|---|---|---|
| **Survey** | 8.4 (57 reviews) | 7.5 (319 reviews) ✓ Verified | 
| **Video Snippets** | 7.5 (21 reviews) | 8.6 (377 reviews) ✓ Verified | 
| **Video Interview** | 6.0 (12 reviews) | 8.7 (298 reviews) ✓ Verified | 
| **Photo Submission** | Feature Not Available | 7.1 (184 reviews) ✓ Verified | 
| **Text/Notes** | 8.4 (52 reviews) | 8.2 (352 reviews) ✓ Verified | 
| **Commenting/Notes** | Not enough data | Not enough data | 

#### Participant Selection

| Feature | Maze | UserTesting | 
|---|---|---|
| **In-App** | 7.6 (37 reviews) | 7.4 (126 reviews) | 
| **In-Store** | Feature Not Available | 5.5 (81 reviews) | 
| **On-Site** | 7.6 (11 reviews) | 6.9 (107 reviews) | 
| **Recruitment Pool** | 7.1 (31 reviews) | 8.2 (378 reviews) ✓ Verified | 
| **Single Sign On** | Not enough data | Not enough data | 

#### Insights

| Feature | Maze | UserTesting | 
|---|---|---|
| **Analytics** | 8.2 (56 reviews) | 7.7 (348 reviews) ✓ Verified | 
| **Collaboration** | 8.2 (46 reviews) | 7.6 (312 reviews) ✓ Verified | 
| **Sorting** | 7.8 (43 reviews) | 7.4 (313 reviews) ✓ Verified | 
| **Visual Analytics** | Not enough data | Not enough data | 

#### Generative AI

| Feature | Maze | UserTesting | 
|---|---|---|
| **AI Text Summarization** | 6.7 (10 reviews) | 6.6 (85 reviews) | 
| **Generative AI** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | Maze | UserTesting | 
|---|---|---|
| **User Journeys** | Not enough data | Not enough data | 
| **Usability Testing** | Not enough data | Not enough data | 
| **Engagement Tracking** | Not enough data | Not enough data | 
| **For Mobile** | Not enough data | Not enough data | 
| **A/B Testing** | Not enough data | Not enough data | 
| **Search/Filter** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Data Visualization** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 
| **Drag & Drop** | Not enough data | Not enough data | 
| **Unmoderated Testing** | Not enough data | Not enough data | 
| **Screen Activity Recording** | Not enough data | Not enough data | 
| **Behavior Tracking** | Not enough data | Not enough data | 
| **Software Testing Management** | Not enough data | Not enough data | 
| **Performance Metrics** | Not enough data | Not enough data | 
| **Customizable Questions** | Not enough data | Not enough data | 
| **Heatmaps** | Not enough data | Not enough data | 
| **Prototype Creation** | Not enough data | Not enough data | 
| **Activity Dashboard** | Not enough data | Not enough data | 
| **Customer Segmentation** | Not enough data | Not enough data | 
| **Data Import/Export** | Not enough data | Not enough data | 
| **Trend Analysis** | Not enough data | Not enough data | 
| **User Research Analysis** | Not enough data | Not enough data | 
| **Monitoring** | Not enough data | Not enough data | 
| **Third-Party Integrations** | Not enough data | Not enough data | 
| **For Websites** | Not enough data | Not enough data | 
| **Issue Tracking** | Not enough data | Not enough data | 
| **Collaboration Tools** | Not enough data | Not enough data | 
| **Surveys & Feedback** | Not enough data | Not enough data | 
| **Customizable Branding** | Not enough data | Not enough data | 
| **User Management** | Not enough data | Not enough data | 
| **Customizable Templates** | Not enough data | Not enough data | 
| **Design Management** | Not enough data | Not enough data | 
| **Multi-Language** | Not enough data | Not enough data | 
| **Real-Time Data** | Not enough data | Not enough data | 
| **Project Management** | Not enough data | Not enough data | 
| **Customizable Fields** | Not enough data | Not enough data | 
| **Moderated Usability Testing** | Not enough data | Not enough data | 
| **Quantitative Metrics** | Not enough data | Not enough data | 
| **Alerts/Notifications** | Not enough data | Not enough data | 
| **Categorization/Grouping** | Not enough data | Not enough data | 
| **Tagging** | Not enough data | Not enough data | 
| **Conversion Rate Optimization** | Not enough data | Not enough data | 
| **Reporting & Statistics** | Not enough data | Not enough data | 
| **Video recording/Transcriptions** | Not enough data | Not enough data | 
| **Customizable Categories** | Not enough data | Not enough data | 
| **Annotations** | Not enough data | Not enough data | 
| **Performance Testing** | Not enough data | Not enough data | 
| **Benchmarking** | Not enough data | Not enough data | 
| **Question Library** | Not enough data | Not enough data | 
| **Customizable Reports** | Not enough data | Not enough data | 
| **Projections** | Not enough data | Not enough data | 
| **Survey/Poll Management** | Not enough data | Not enough data | 
| **Assessment Management** | Not enough data | Not enough data | 
| **Activity Tracking** | Not enough data | Not enough data | 
| **Video Support** | Not enough data | Not enough data | 
| **Demographic Data** | Not enough data | Not enough data | 
| **Customer Experience Management** | Not enough data | Not enough data | 
| **Workflow Management** | Not enough data | Not enough data | 
| **Geotargeting** | Not enough data | Not enough data | 
| **Access Controls/Permissions** | Not enough data | Not enough data | 
| **Email Reminders** | Not enough data | Not enough data | 
| **Audience Targeting** | Not enough data | Not enough data | 

### Consumer Video Feedback

| Product | Score | Reviews |
|---|---|---|
| **Maze** | N/A | N/A |
| **UserTesting** | 7.9/10 | 260 |

#### Feedback Source

| Feature | Maze | UserTesting | 
|---|---|---|
| **Invitation** | Not enough data | 8.0 (115 reviews) | 
| **Survey Link** | Not enough data | 8.4 (133 reviews) | 
| **App** | Not enough data | 8.4 (132 reviews) | 
| **Widget** | Not enough data | 7.7 (84 reviews) | 
| **Recruitment Pool** | Not enough data | 8.3 (156 reviews) | 

#### Feedback Management

| Feature | Maze | UserTesting | 
|---|---|---|
| **Media Library** | Not enough data | 7.7 (145 reviews) | 
| **Sorting** | Not enough data | 7.7 (160 reviews) | 
| **Sharing** | Not enough data | 8.2 (178 reviews) | 
| **Privacy** | Not enough data | 8.2 (163 reviews) | 

#### Insights

| Feature | Maze | UserTesting | 
|---|---|---|
| **Human Transcription** | Not enough data | Feature Not Available | 
| **Computer Transcription** | Not enough data | 7.3 (163 reviews) | 
| **Analytics** | Not enough data | 7.7 (174 reviews) | 

#### Agentic AI - Demo Automation

| Feature | Maze | UserTesting | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Feature Not Available | 
| **Cross-system Integration** | Not enough data | Feature Not Available | 
| **Adaptive Learning** | Not enough data | Feature Not Available | 
| **Natural Language Interaction** | Not enough data | Feature Not Available | 
| **AI Demo Agent or Avatar ** | Not enough data | Not enough data | 

### Experience Management

| Product | Score | Reviews |
|---|---|---|
| **Maze** | N/A | N/A |
| **UserTesting** | 6.4/10 | 24 |

#### Analytics

| Feature | Maze | UserTesting | 
|---|---|---|
| **Net Promoter Score (NPS)** | Not enough data | 6.8 (19 reviews) | 
| **Customer Satisfaction (CSAT) Score** | Not enough data | 6.5 (18 reviews) | 
| **Customer Effort Score (CES)** | Not enough data | 6.6 (17 reviews) | 
| **Gamification** | Not enough data | Feature Not Available | 

#### Customization

| Feature | Maze | UserTesting | 
|---|---|---|
| **Stakeholder Management** | Not enough data | 6.9 (17 reviews) | 
| **Multilanguage Support** | Not enough data | 6.0 (16 reviews) | 
| **Multiple Branding Support** | Not enough data | 6.0 (17 reviews) | 
| **Vertical-specific Solutions** | Not enough data | 5.6 (16 reviews) | 
| **Customizable Branding** | Not enough data | Not enough data | 
| **Knowledge Management** | Not enough data | Not enough data | 
| **Workflow Management** | Not enough data | Not enough data | 
| **Email Management** | Not enough data | Not enough data | 
| **Feedback Management** | Not enough data | Not enough data | 
| **Survey/Poll Management** | Not enough data | Not enough data | 
| **Negative Feedback Management** | Not enough data | Not enough data | 

#### Generative AI

| Feature | Maze | UserTesting | 
|---|---|---|
| **AI Text Generation** | Not enough data | Feature Not Available | 
| **AI Text Summarization** | Not enough data | 7.1 (18 reviews) | 
| **Generative AI** | Not enough data | Not enough data | 

#### Agentic AI - Experience Management

| Feature | Maze | UserTesting | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Feature Not Available | 
| **Cross-system Integration** | Not enough data | Feature Not Available | 
| **Natural Language Interaction** | Not enough data | Feature Not Available | 
| **Proactive Assistance** | Not enough data | Feature Not Available | 
| **Third-Party Integrations** | Not enough data | Not enough data | 
| **Social Media Integration** | Not enough data | Not enough data | 
| **Multi-Language** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | Maze | UserTesting | 
|---|---|---|
| **Real-Time Reporting** | Not enough data | Not enough data | 
| **Drag & Drop** | Not enough data | Not enough data | 
| **Surveys & Feedback** | Not enough data | Not enough data | 
| **Dashboard** | Not enough data | Not enough data | 
| **NPS Survey Structure** | Not enough data | Not enough data | 
| **Customizable Forms** | Not enough data | Not enough data | 
| **Visual Analytics** | Not enough data | Not enough data | 
| **Data Visualization** | Not enough data | Not enough data | 
| **Customer Segmentation** | Not enough data | Not enough data | 
| **Tagging** | Not enough data | Not enough data | 
| **Customer Journey Mapping** | Not enough data | Not enough data | 
| **Text Analysis** | Not enough data | Not enough data | 
| **Customizable Reports** | Not enough data | Not enough data | 
| **Real-Time Notifications** | Not enough data | Not enough data | 
| **Alerts/Notifications** | Not enough data | Not enough data | 
| **Access Controls/Permissions** | Not enough data | Not enough data | 
| **CRM** | Not enough data | Not enough data | 
| **Multi-Channel Data Collection** | Not enough data | Not enough data | 
| **Multi-Channel Communication** | Not enough data | Not enough data | 
| **Customizable Fields** | Not enough data | Not enough data | 
| **Real-Time Analytics** | Not enough data | Not enough data | 
| **Predictive Analytics** | Not enough data | Not enough data | 
| **Collaboration Tools** | Not enough data | Not enough data | 
| **Sentiment Analysis** | Not enough data | Not enough data | 
| **Trend Analysis** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Engagement Tracking** | Not enough data | Not enough data | 
| **Customizable Templates** | Not enough data | Not enough data | 
| **Reporting/Analytics** | Not enough data | Not enough data | 

### User Research Repositories

| Product | Score | Reviews |
|---|---|---|
| **Maze** | 7.7/10 | 7 |
| **UserTesting** | N/A | N/A |

#### Management

| Feature | Maze | UserTesting | 
|---|---|---|
| **Team Collaboration** | 8.0 (5 reviews) | Not enough data | 
| **Access Control** | Not enough data | Not enough data | 
| **Data Security** | Not enough data | Not enough data | 

#### Functionality

| Feature | Maze | UserTesting | 
|---|---|---|
| **Sentiment Analysis** | Not enough data | Not enough data | 
| **Tagging** | Not enough data | Not enough data | 
| **Note Taking** | 7.3 (5 reviews) | Not enough data | 
| **Integrations** | Not enough data | Not enough data | 

### Survey

| Product | Score | Reviews |
|---|---|---|
| **Maze** | N/A | N/A |
| **UserTesting** | 6.4/10 | 29 |

#### Survey Management

| Feature | Maze | UserTesting | 
|---|---|---|
| **Survey Builder** | Not enough data | 6.1 (22 reviews) | 
| **Customizable Questions** | Not enough data | 7.9 (24 reviews) | 
| **Templates** | Not enough data | 6.5 (22 reviews) | 
| **Survey Distribution** | Not enough data | 6.5 (24 reviews) | 
| **Mobile Survey** | Not enough data | Not enough data | 
| **Site Intercept Survey** | Not enough data | Not enough data | 
| **Pulse Surveys** | Not enough data | Not enough data | 

#### Survey Customization

| Feature | Maze | UserTesting | 
|---|---|---|
| **Question Branching** | Not enough data | 6.0 (25 reviews) | 
| **Branding** | Not enough data | 5.8 (24 reviews) | 
| **Multimedia Support** | Not enough data | 6.5 (24 reviews) | 
| **Multilingual Surveys** | Not enough data | 4.9 (23 reviews) | 

#### Survey Insights

| Feature | Maze | UserTesting | 
|---|---|---|
| **Reporting & Analytics** | Not enough data | 6.3 (24 reviews) | 
| **BI Tools Integration** | Not enough data | Feature Not Available | 
| **Data Exporting** | Not enough data | 7.1 (24 reviews) | 
| **Permissions** | Not enough data | 6.8 (24 reviews) | 
| **Collaboration Tools** | Not enough data | Not enough data | 
| **Presentation Tools** | Not enough data | Not enough data | 
| **Data Analysis Tools** | Not enough data | Not enough data | 
| **Real-Time Data** | Not enough data | Not enough data | 
| **Visual Analytics** | Not enough data | Not enough data | 

#### Agentic AI - Survey

| Feature | Maze | UserTesting | 
|---|---|---|
| **Adaptive Learning** | Not enough data | Feature Not Available | 
| **Proactive Assistance** | Not enough data | Feature Not Available | 
| **Decision Making** | Not enough data | Feature Not Available | 
| **Dynamic Content** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | Maze | UserTesting | 
|---|---|---|
| **Single Sign On** | Not enough data | Not enough data | 
| **Phone Polling** | Not enough data | Not enough data | 
| **Online Polling** | Not enough data | Not enough data | 
| **Support Audio/Images/Video** | Not enough data | Not enough data | 
| **Engagement Tracking** | Not enough data | Not enough data | 
| **Question Library** | Not enough data | Not enough data | 
| **Data Visualization** | Not enough data | Not enough data | 
| **Survey/Poll Management** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 
| **Word Clouds** | Not enough data | Not enough data | 
| **Alerts/Notifications** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Customizable Fields** | Not enough data | Not enough data | 
| **Template Management** | Not enough data | Not enough data | 
| **Email Management** | Not enough data | Not enough data | 
| **Interactive Content** | Not enough data | Not enough data | 
| **Q&A Management** | Not enough data | Not enough data | 
| **Surveys & Feedback** | Not enough data | Not enough data | 
| **Activity Tracking** | Not enough data | Not enough data | 
| **Feedback Management** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 
| **Data Cleansing** | Not enough data | Not enough data | 
| **Email Marketing** | Not enough data | Not enough data | 
| **Data Security** | Not enough data | Not enough data | 
| **Anonymous Feedback** | Not enough data | Not enough data | 
| **URL Customization** | Not enough data | Not enough data | 
| **Question Piping** | Not enough data | Not enough data | 
| **Offline Response Collection** | Not enough data | Not enough data | 
| **Activity Dashboard** | Not enough data | Not enough data | 
| **NPS Survey Structure** | Not enough data | Not enough data | 
| **Drag & Drop** | Not enough data | Not enough data | 
| **Data Import/Export** | Not enough data | Not enough data | 
| **Response Validation** | Not enough data | Not enough data | 
| **Customer Segmentation** | Not enough data | Not enough data | 
| **Response Quotas** | Not enough data | Not enough data | 
| **Multi-Language** | Not enough data | Not enough data | 
| **Sentiment Analysis** | Not enough data | Not enough data | 
| **Email Reminders** | Not enough data | Not enough data | 
| **Gamification** | Not enough data | Not enough data | 
| **Randomization** | Not enough data | Not enough data | 

### Enterprise Feedback Management

| Product | Score | Reviews |
|---|---|---|
| **Maze** | 9.1/10 | 11 |
| **UserTesting** | 8.2/10 | 155 |

#### Generative AI

| Feature | Maze | UserTesting | 
|---|---|---|
| **AI Text Generation** | Feature Not Available | 5.7 (5 reviews) | 
| **AI Text Summarization** | Not enough data | 6.4 (6 reviews) | 
| **Generative AI** | Not enough data | Not enough data | 

#### Survey Management

| Feature | Maze | UserTesting | 
|---|---|---|
| **Brand Design Consistency** | 9.8 (9 reviews) | 9.0 (35 reviews) ✓ Verified | 
| **Survey Deployment** | 8.6 (7 reviews) | 8.3 (83 reviews) ✓ Verified | 
| **Feedback Collection** | 9.4 (9 reviews) | 8.6 (107 reviews) ✓ Verified | 
| **Device Responsiveness** | 8.1 (9 reviews) | 8.5 (100 reviews) ✓ Verified | 
| **Surveys & Feedback** | Not enough data | Not enough data | 
| **Mobile Survey** | Not enough data | Not enough data | 
| **Pulse Surveys** | Not enough data | Not enough data | 

#### Process Management

| Feature | Maze | UserTesting | 
|---|---|---|
| **Feedback Aggregation** | 9.2 (8 reviews) | 8.0 (102 reviews) ✓ Verified | 
| **Real-Time Analysis** | 9.6 (8 reviews) | 8.3 (82 reviews) ✓ Verified | 
| **360 Degree Feedback** | Not enough data | Not enough data | 
| **Anonymous Feedback** | Not enough data | Not enough data | 
| **Real-Time Analytics** | Not enough data | Not enough data | 
| **Trend Analysis** | Not enough data | Not enough data | 
| **Real-Time Data** | Not enough data | Not enough data | 
| **Text Analysis** | Not enough data | Not enough data | 
| **Sentiment Analysis** | Not enough data | Not enough data | 

#### System Management

| Feature | Maze | UserTesting | 
|---|---|---|
| **Security** | 9.3 (9 reviews) | 8.8 (89 reviews) ✓ Verified | 
| **System Monitoring** | Feature Not Available | 9.2 (15 reviews) ✓ Verified | 
| **SSL Security** | Not enough data | Not enough data | 
| **GPS** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | Maze | UserTesting | 
|---|---|---|
| **Customer Experience Management** | Not enough data | Not enough data | 
| **NPS of Employees** | Not enough data | Not enough data | 
| **Real-Time Notifications** | Not enough data | Not enough data | 
| **Question Library** | Not enough data | Not enough data | 
| **CRM** | Not enough data | Not enough data | 
| **Data Visualization** | Not enough data | Not enough data | 
| **Multi-Channel Distribution** | Not enough data | Not enough data | 
| **Ratings/Reviews** | Not enough data | Not enough data | 
| **Negative Feedback Management** | Not enough data | Not enough data | 
| **Activity Dashboard** | Not enough data | Not enough data | 
| **Email Management** | Not enough data | Not enough data | 
| **Commenting/Notes** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Third-Party Integrations** | Not enough data | Not enough data | 
| **Template Management** | Not enough data | Not enough data | 
| **Reporting & Statistics** | Not enough data | Not enough data | 
| **Social Media Integration** | Not enough data | Not enough data | 
| **Text Fields** | Not enough data | Not enough data | 
| **Customizable Questions** | Not enough data | Not enough data | 
| **Reporting/Analytics** | Not enough data | Not enough data | 
| **Real-Time Reporting** | Not enough data | Not enough data | 
| **Customizable Branding** | Not enough data | Not enough data | 
| **Conditional Logic** | Not enough data | Not enough data | 
| **Website Integration** | Not enough data | Not enough data | 
| **Search/Filter** | Not enough data | Not enough data | 
| **Collaboration Tools** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 
| **NPS of Customers** | Not enough data | Not enough data | 
| **Multi-Language** | Not enough data | Not enough data | 
| **Survey/Poll Management** | Not enough data | Not enough data | 
| **Segmentation** | Not enough data | Not enough data | 
| **Customer Segmentation** | Not enough data | Not enough data | 
| **Reminders** | Not enough data | Not enough data | 
| **NPS Survey Structure** | Not enough data | Not enough data | 
| **Access Controls/Permissions** | Not enough data | Not enough data | 
| **Widgets** | Not enough data | Not enough data | 
| **Customizable Templates** | Not enough data | Not enough data | 
| **Feedback Management** | Not enough data | Not enough data | 
| **Customizable Fields** | Not enough data | Not enough data | 
| **Question Branching** | Not enough data | Not enough data | 

### Consumer Insights Platforms

| Product | Score | Reviews |
|---|---|---|
| **Maze** | N/A | N/A |
| **UserTesting** | N/A | N/A |

#### Survey Design - Consumer Insights Platforms

| Feature | Maze | UserTesting | 
|---|---|---|
| **Multi-Use Methodologies** | Not enough data | Not enough data | 
| **Industry & Locale Adaptability** | Not enough data | Feature Not Available | 
| **Behavioral & Adaptive Logic Guidance** | Not enough data | Not enough data | 
| **Self-Serve Survey Builder** | Not enough data | Not enough data | 
| **AI Smart Probes** | Not enough data | Feature Not Available | 
| **Question Branching** | Not enough data | Not enough data | 
| **Conditional Logic** | Not enough data | Not enough data | 

#### Audience Access - Consumer Insights Platforms

| Feature | Maze | UserTesting | 
|---|---|---|
| **Flexible Audience Options** | Not enough data | Not enough data | 
| **Customer Data Upload** | Not enough data | Not enough data | 
| **Consumer Panels** | Not enough data | Not enough data | 
| **Real-Time Data** | Not enough data | Not enough data | 

#### Data Collection - Consumer Insights Platforms

| Feature | Maze | UserTesting | 
|---|---|---|
| **Rapid Research** | Not enough data | Not enough data | 
| **Quality Assurance** | Not enough data | Not enough data | 
| **Mobile / Mixed Mode** | Not enough data | Not enough data | 

#### Analytics - Consumer Insights Platforms

| Feature | Maze | UserTesting | 
|---|---|---|
| **AI-Powered Insights** | Not enough data | Not enough data | 
| **Qualitative Research Support** | Not enough data | Not enough data | 
| **Benchmarking & Norms** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 

#### Collaboration - Consumer Insights Platforms

| Feature | Maze | UserTesting | 
|---|---|---|
| **Dashboards & Embedded Integrations** | Not enough data | Feature Not Available | 
| **Embeddable Reports** | Not enough data | Not enough data | 
| **Shared Workspaces** | Not enough data | Not enough data | 
| **Third-Party Integrations** | Not enough data | Not enough data | 
| **Social Media Integration** | Not enough data | Not enough data | 
| **Customizable Reports** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | Maze | UserTesting | 
|---|---|---|
| **Customizable Questions** | Not enough data | Not enough data | 
| **Alerts/Notifications** | Not enough data | Not enough data | 
| **Reporting & Statistics** | Not enough data | Not enough data | 
| **Surveys & Feedback** | Not enough data | Not enough data | 
| **Sentiment Analysis** | Not enough data | Not enough data | 
| **Activity Tracking** | Not enough data | Not enough data | 
| **Search/Filter** | Not enough data | Not enough data | 
| **Trend Analysis** | Not enough data | Not enough data | 
| **Charting** | Not enough data | Not enough data | 
| **Real-Time Reporting** | Not enough data | Not enough data | 
| **Face-to-Face** | Not enough data | Not enough data | 
| **Survey Sample Management** | Not enough data | Not enough data | 
| **Multi-Channel Distribution** | Not enough data | Not enough data | 
| **Customer Segmentation** | Not enough data | Not enough data | 
| **SSL Security** | Not enough data | Not enough data | 
| **Reporting/Analytics** | Not enough data | Not enough data | 
| **Multi-Language** | Not enough data | Not enough data | 
| **Data Visualization** | Not enough data | Not enough data | 
| **Monitoring** | Not enough data | Not enough data | 
| **Drag & Drop** | Not enough data | Not enough data | 
| **Offline Access** | Not enough data | Not enough data | 
| **Data Import/Export** | Not enough data | Not enough data | 
| **Customizable Fields** | Not enough data | Not enough data | 
| **Phone-Based** | Not enough data | Not enough data | 
| **Template Management** | Not enough data | Not enough data | 
| **Reminders** | Not enough data | Not enough data | 
| **Visual Analytics** | Not enough data | Not enough data | 
| **Real-Time Analytics** | Not enough data | Not enough data | 
| **Customizable Branding** | Not enough data | Not enough data | 
| **Panel Management** | Not enough data | Not enough data | 
| **Question Library** | Not enough data | Not enough data | 
| **Paper-Based** | Not enough data | Not enough data | 
| **Benchmarking** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 
| **Single Sign On** | Not enough data | Not enough data | 
| **Survey/Poll Management** | Not enough data | Not enough data | 
| **Customizable Templates** | Not enough data | Not enough data | 
| **Access Controls/Permissions** | Not enough data | Not enough data | 
| **Multiple User Accounts** | Not enough data | Not enough data | 
| **Email Management** | Not enough data | Not enough data | 
| **Statistical Analysis** | Not enough data | Not enough data | 
| **Email Reminders** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (2):** [User Research Tools](https://www.g2.com/categories/user-research), [Enterprise Feedback Management Software](https://www.g2.com/categories/enterprise-feedback-management)

**Unique to Maze (1):** [User Research Repositories](https://www.g2.com/categories/user-research-repositories)

**Unique to UserTesting (4):** [Consumer Video Feedback Software](https://www.g2.com/categories/consumer-video-feedback), [Experience Management Software](https://www.g2.com/categories/experience-management), [Survey Software](https://www.g2.com/categories/survey), [Consumer Insights Platforms](https://www.g2.com/categories/consumer-insights-platforms)


---
## Reviewer Demographics

### By Company Size

| Segment | Maze | UserTesting | 
|---|---|---|
| **Small-Business** | 30.6% | 19.9% | 
| **Mid-Market** | 47.2% | 38.2% | 
| **Enterprise** | 22.2% | 41.8% | 

### By Industry

#### Maze

- **Computer Software:** 13.9%
- **Financial Services:** 10.2%
- **Information Technology and Services:** 10.2%
- **Design:** 9.3%
- **Retail:** 3.7%
- **Banking:** 3.7%
- **Health, Wellness and Fitness:** 3.7%
- **Transportation/Trucking/Railroad:** 2.8%
- **Automotive:** 2.8%
- **Food & Beverages:** 2.8%
- **Other:** 37.0%

#### UserTesting

- **Financial Services:** 10.3%
- **Computer Software:** 9.9%
- **Information Technology and Services:** 8.8%
- **Retail:** 6.4%
- **Health, Wellness and Fitness:** 3.8%
- **Consumer Goods:** 3.8%
- **Marketing and Advertising:** 3.6%
- **Design:** 3.4%
- **Insurance:** 3.2%
- **Internet:** 3.2%
- **Other:** 43.7%

---
## Alternatives

### Alternatives to Maze

- [Optimal](https://www.g2.com/products/optimal-optimal/reviews) — 4.4/5 stars (72 reviews)
- [Lyssna](https://www.g2.com/products/lyssna/reviews) — 4.4/5 stars (185 reviews)
- [Userlytics](https://www.g2.com/products/userlytics/reviews) — 4.4/5 stars (189 reviews)
- [Hotjar by Contentsquare](https://www.g2.com/products/hotjar-by-contentsquare/reviews) — 4.3/5 stars (345 reviews)
- [Dscout](https://www.g2.com/products/dscout/reviews) — 4.5/5 stars (190 reviews)
- [User Interviews](https://www.g2.com/products/user-interviews/reviews) — 4.6/5 stars (1047 reviews)
- [Lookback](https://www.g2.com/products/lookback/reviews) — 4.3/5 stars (21 reviews)
- [Qualtrics Market Research](https://www.g2.com/products/qualtrics-market-research/reviews) — 4.4/5 stars (3018 reviews)
- [Mouseflow](https://www.g2.com/products/mouseflow/reviews) — 4.6/5 stars (691 reviews)
- [Respondent](https://www.g2.com/products/respondent/reviews) — 4.6/5 stars (527 reviews)

### Alternatives to UserTesting

- [Dscout](https://www.g2.com/products/dscout/reviews) — 4.5/5 stars (190 reviews)
- [Lyssna](https://www.g2.com/products/lyssna/reviews) — 4.4/5 stars (185 reviews)
- [Respondent](https://www.g2.com/products/respondent/reviews) — 4.6/5 stars (527 reviews)
- [Userlytics](https://www.g2.com/products/userlytics/reviews) — 4.4/5 stars (189 reviews)
- [Hotjar by Contentsquare](https://www.g2.com/products/hotjar-by-contentsquare/reviews) — 4.3/5 stars (345 reviews)
- [Qualtrics Market Research](https://www.g2.com/products/qualtrics-market-research/reviews) — 4.4/5 stars (3018 reviews)
- [Userback](https://www.g2.com/products/userback/reviews) — 4.7/5 stars (290 reviews)
- [Discuss](https://www.g2.com/products/discuss/reviews) — 4.7/5 stars (285 reviews)
- [WEVO](https://www.g2.com/products/wevo/reviews) — 4.7/5 stars (71 reviews)
- [Forsta](https://www.g2.com/products/forsta/reviews) — 4.2/5 stars (335 reviews)

---
## Top Discussions

### Maze

- Title: [What can you use maze for?](https://www.g2.com/discussions/what-can-you-use-maze-for) — 1 comment
  > **Top comment:** "Unmoderated usability tests & surveys"
- Title: [What is Maze software?](https://www.g2.com/discussions/what-is-maze-software) — 1 comment
  > **Top comment:** "Maze is a software built to conduct unmoderated usability tests, with the possibility of including different types of questions beyond the usability test..."

### UserTesting

- Title: [Does user testing record your face?](https://www.g2.com/discussions/does-user-testing-record-your-face) — 2 comments
  > **Top comment:** "Not always, if they need to do so, it will be mentioned in the screeners and/or in the terms and conditions before starting the test."
- Title: [Will you consider building out videos and demos for specific prospective users?](https://www.g2.com/discussions/will-you-consider-building-out-videos-and-demos-for-specific-prospective-users) — 2 comments, 1 upvote
  > **Top comment:** "The usertesting.com sales team is very informed and supportive. Im pretty sure if you contacted them directly. They will arrange a demo for you. "
- Title: [What is UserTesting used for?](https://www.g2.com/discussions/what-is-usertesting-used-for) — 1 comment
  > **Top comment:** "The platform supports two types of users: Business Users and Testers

Business Users can upload Figma designs, prototypes, or product concepts to gather..."
- Title: [What does user testing do?](https://www.g2.com/discussions/what-does-user-testing-do) — 1 comment, 1 upvote
  > **Top comment:** "Best-in-class companies rely on UserTesting to gain valuable insight into their products from people. Every day, new testing opportunities are released from..."
- Title: [Does user testing really pay?](https://www.g2.com/discussions/does-user-testing-really-pay) — 1 comment
  > **Top comment:** "Yes! UserTesting allows contributors the opportunity to earn extra money in your spare time by providing your opinions and thoughts on products, apps, and..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/maze-maze-vs-usertesting)