# Maze vs Qualtrics Market Research Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Qualtrics Strategy & Research excels in providing a user-friendly interface, making it easy to create detailed surveys. Users appreciate the intuitive design and the ability to customize questions, which enhances the overall survey experience.
- **Users say** that Maze stands out for its seamless integration with design tools like Figma and Adobe XD, allowing for efficient testing of prototypes and live websites. This capability is particularly beneficial for teams looking to validate ideas before development.
- **According to verified reviews,** Qualtrics Strategy & Research has a strong reputation for its comprehensive analytics features, with users highlighting the depth of insights available from survey data. This makes it a valuable tool for organizations needing detailed feedback analysis.
- **Reviewers mention** that Maze is praised for its ease of implementation and user-friendly interface, which simplifies the process of conducting user research. Users find it effective for managing feedback and generating reports, making it a practical choice for teams focused on user testing.
- **G2 reviewers highlight** that while Qualtrics Strategy & Research has a slightly lower ease of setup score, users still find it relatively straightforward to get started, especially when creating complex surveys. The flexibility in survey design is a notable advantage.
- **Users report** that both products offer quality support, but Maze has received slightly higher marks for being a good partner in business, indicating a strong relationship with its users. This can be crucial for teams that require ongoing assistance and collaboration.



| | Maze | Qualtrics Market Research | 
|---|---|---|
| **Star Rating** | 4.5 out of 5 | 4.4 out of 5 | 
| **Total Reviews** | 111 | 3,018 | 
| **Largest Market Segment** | Mid-Market (47.2% of reviews) | Enterprise (44.9% of reviews) | 
| **Entry Level Price** | Free | No pricing available | 

---
## Top Pros & Cons

### Maze

Pros:
- Features (7 reviews)
- Ease of Use (6 reviews)

Cons:
- Limitations (4 reviews)
- Limited Functionality (4 reviews)

### Qualtrics Market Research

Pros:
- Ease of Use (296 reviews)
- Survey Creation (246 reviews)

Cons:
- Survey Issues (79 reviews)
- Survey Limitations (62 reviews)

---
## Ratings Comparison
| Rating | Maze | Qualtrics Market Research | 
|---|---|---|
  | **Meets Requirements** | 8.1 (77 reviews) | 8.9 (2516 reviews) | 
  | **Ease of Use** | 8.9 (77 reviews) | 8.5 (2521 reviews) | 
  | **Ease of Setup** | 9.5 (32 reviews) | 8.3 (1070 reviews) | 
  | **Ease of Admin** | 9.1 (28 reviews) | 8.4 (1037 reviews) | 
  | **Quality of Support** | 8.7 (62 reviews) | 8.7 (2190 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.2 (22 reviews) | 8.7 (965 reviews) | 
  | **Product Direction (% positive)** | 8.4 (64 reviews) | 8.1 (2428 reviews) | 

---
## Pricing

### Maze

#### Entry-Level Pricing

Plan: Free

Price: Free

Description: For individuals looking to kickstart usability testing, at no cost.

Key Features:
- 1 study per month
- 5 seats
-  Pay-per use panel credits

[Browse all 2 editions](https://www.g2.com/products/maze-maze/pricing)

#### Free Trial

Yes

### Qualtrics Market Research

#### Entry-Level Pricing

No pricing available

#### Free Trial

Yes

---
## Features Comparison By Category

### User Research

| Product | Score | Reviews |
|---|---|---|
| **Maze** | 7.6/10 | 64 |
| **Qualtrics Market Research** | 7.6/10 | 19 |

#### User Response Methods

| Feature | Maze | Qualtrics Market Research | 
|---|---|---|
| **Survey** | 8.4 (57 reviews) | 8.7 (14 reviews) | 
| **Video Snippets** | 7.5 (21 reviews) | 6.3 (8 reviews) | 
| **Video Interview** | 6.0 (12 reviews) | 5.7 (7 reviews) | 
| **Photo Submission** | Feature Not Available | 7.3 (8 reviews) | 
| **Text/Notes** | 8.4 (52 reviews) | 8.3 (9 reviews) | 

#### Participant Selection

| Feature | Maze | Qualtrics Market Research | 
|---|---|---|
| **In-App** | 7.6 (37 reviews) | 6.9 (9 reviews) | 
| **In-Store** | Feature Not Available | 6.9 (8 reviews) | 
| **On-Site** | 7.6 (11 reviews) | 7.5 (8 reviews) | 
| **Recruitment Pool** | 7.1 (31 reviews) | 8.1 (8 reviews) | 

#### Insights

| Feature | Maze | Qualtrics Market Research | 
|---|---|---|
| **Analytics** | 8.2 (56 reviews) | 8.9 (12 reviews) | 
| **Collaboration** | 8.2 (46 reviews) | 8.0 (9 reviews) | 
| **Sorting** | 7.8 (43 reviews) | 8.8 (10 reviews) | 

#### Generative AI

| Feature | Maze | Qualtrics Market Research | 
|---|---|---|
| **AI Text Summarization** | 6.7 (10 reviews) | 6.9 (7 reviews) | 

### Statistical Analysis

| Product | Score | Reviews |
|---|---|---|
| **Maze** | N/A | N/A |
| **Qualtrics Market Research** | 8.0/10 | 15 |

#### Administration

| Feature | Maze | Qualtrics Market Research | 
|---|---|---|
| **Quality Control** | Not enough data | 8.5 (12 reviews) | 
| **Data Sampling** | Not enough data | 8.2 (12 reviews) | 
| **Collaboration** | Not enough data | 8.9 (12 reviews) | 

#### Capabilities

| Feature | Maze | Qualtrics Market Research | 
|---|---|---|
| **Data Visualization** | Not enough data | 8.3 (12 reviews) | 
| **Survival Analysis** | Not enough data | 8.5 (12 reviews) | 
| **Risk Data Attributes** | Not enough data | 8.3 (11 reviews) | 
| **Cost Analysis** | Not enough data | 8.1 (12 reviews) | 

#### Methodology

| Feature | Maze | Qualtrics Market Research | 
|---|---|---|
| **ANOVA Support** | Not enough data | 8.3 (10 reviews) | 
| **Regression** | Not enough data | 7.0 (10 reviews) | 
| **Time Series Analysis** | Not enough data | 7.1 (11 reviews) | 

#### Generative AI

| Feature | Maze | Qualtrics Market Research | 
|---|---|---|
| **AI Text Generation** | Not enough data | 7.4 (9 reviews) | 
| **AI Text Summarization** | Not enough data | 7.7 (10 reviews) | 

### Experience Management

| Product | Score | Reviews |
|---|---|---|
| **Maze** | N/A | N/A |
| **Qualtrics Market Research** | 7.6/10 | 11 |

#### Analytics

| Feature | Maze | Qualtrics Market Research | 
|---|---|---|
| **Net Promoter Score (NPS)** | Not enough data | 8.3 (8 reviews) | 
| **Customer Satisfaction (CSAT) Score** | Not enough data | 8.7 (9 reviews) | 
| **Customer Effort Score (CES)** | Not enough data | 8.3 (8 reviews) | 
| **Gamification** | Not enough data | 7.3 (8 reviews) | 

#### Customization

| Feature | Maze | Qualtrics Market Research | 
|---|---|---|
| **Stakeholder Management** | Not enough data | 7.9 (8 reviews) | 
| **Multilanguage Support** | Not enough data | 7.8 (9 reviews) | 
| **Multiple Branding Support** | Not enough data | 8.1 (7 reviews) | 
| **Vertical-specific Solutions** | Not enough data | 8.6 (7 reviews) | 

#### Generative AI

| Feature | Maze | Qualtrics Market Research | 
|---|---|---|
| **AI Text Generation** | Not enough data | 6.4 (7 reviews) | 
| **AI Text Summarization** | Not enough data | 6.4 (7 reviews) | 

#### Agentic AI - Experience Management

| Feature | Maze | Qualtrics Market Research | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | 5.7 (5 reviews) | 
| **Proactive Assistance** | Not enough data | Not enough data | 

### User Research Repositories

| Product | Score | Reviews |
|---|---|---|
| **Maze** | 7.7/10 | 7 |
| **Qualtrics Market Research** | N/A | N/A |

#### Management

| Feature | Maze | Qualtrics Market Research | 
|---|---|---|
| **Team Collaboration** | 8.0 (5 reviews) | Not enough data | 
| **Access Control** | Not enough data | Not enough data | 
| **Data Security** | Not enough data | Not enough data | 

#### Functionality

| Feature | Maze | Qualtrics Market Research | 
|---|---|---|
| **Sentiment Analysis** | Not enough data | Not enough data | 
| **Tagging** | Not enough data | Not enough data | 
| **Note Taking** | 7.3 (5 reviews) | Not enough data | 
| **Integrations** | Not enough data | Not enough data | 

### Market Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Maze** | N/A | N/A |
| **Qualtrics Market Research** | 6.9/10 | 11 |

#### Data collection

| Feature | Maze | Qualtrics Market Research | 
|---|---|---|
| **Natural Language Processing (NLP)** | Not enough data | 7.1 (7 reviews) | 
| **Data Sources** | Not enough data | 7.4 (7 reviews) | 
| **Custom Research Sources** | Not enough data | 8.1 (7 reviews) | 
| **Lead Enrichment** | Not enough data | 6.9 (6 reviews) | 
| **Advanced Data Collection** | Not enough data | 6.9 (7 reviews) | 

#### Segment Trending

| Feature | Maze | Qualtrics Market Research | 
|---|---|---|
| **Web** | Not enough data | 6.0 (7 reviews) | 
| **Social** | Not enough data | 6.1 (6 reviews) | 
| **Benchmarks** | Not enough data | 7.4 (7 reviews) | 
| **Finance ** | Not enough data | 5.7 (7 reviews) | 

#### Analysis

| Feature | Maze | Qualtrics Market Research | 
|---|---|---|
| **Custom Dashboards** | Not enough data | 7.2 (9 reviews) | 
| **Reports** | Not enough data | 7.7 (8 reviews) | 
| **Integrations** | Not enough data | 5.8 (8 reviews) | 

#### Platform

| Feature | Maze | Qualtrics Market Research | 
|---|---|---|
| **Search** | Not enough data | 7.0 (9 reviews) | 
| **User, Role, And Access Management** | Not enough data | 6.9 (8 reviews) | 
| **Mobile User Support** | Not enough data | 6.9 (9 reviews) | 
| **Alerts** | Not enough data | 6.0 (8 reviews) | 
| **Collaboration** | Not enough data | 7.1 (8 reviews) | 
| **Compliance** | Not enough data | 7.1 (8 reviews) | 

#### Agentic AI - Market Intelligence

| Feature | Maze | Qualtrics Market Research | 
|---|---|---|
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

### Survey

| Product | Score | Reviews |
|---|---|---|
| **Maze** | N/A | N/A |
| **Qualtrics Market Research** | 8.5/10 | 512 |

#### Survey Management

| Feature | Maze | Qualtrics Market Research | 
|---|---|---|
| **Survey Builder** | Not enough data | 9.0 (457 reviews) | 
| **Question Types** | Not enough data | 9.1 (455 reviews) | 
| **Templates** | Not enough data | 8.4 (397 reviews) | 
| **Survey Distribution** | Not enough data | 8.9 (450 reviews) | 

#### Survey Customization

| Feature | Maze | Qualtrics Market Research | 
|---|---|---|
| **Branching/Skip Logic** | Not enough data | 8.9 (433 reviews) | 
| **Branding** | Not enough data | 8.5 (395 reviews) | 
| **Multimedia Support** | Not enough data | 8.5 (359 reviews) | 
| **Multilingual Surveys** | Not enough data | 8.6 (313 reviews) | 

#### Survey Insights

| Feature | Maze | Qualtrics Market Research | 
|---|---|---|
| **Reporting & Analytics** | Not enough data | 8.5 (453 reviews) | 
| **BI Tools Integration** | Not enough data | 8.4 (290 reviews) | 
| **Data Exporting** | Not enough data | 8.7 (440 reviews) | 
| **Permissions** | Not enough data | 8.5 (386 reviews) | 

#### Agentic AI - Survey

| Feature | Maze | Qualtrics Market Research | 
|---|---|---|
| **Adaptive Learning** | Not enough data | 7.6 (12 reviews) | 
| **Proactive Assistance** | Not enough data | 7.6 (12 reviews) | 
| **Decision Making** | Not enough data | 8.4 (15 reviews) | 

### Brand Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Maze** | N/A | N/A |
| **Qualtrics Market Research** | 8.7/10 | 83 |

#### Brand Signals

| Feature | Maze | Qualtrics Market Research | 
|---|---|---|
| **Comparison** | Not enough data | 8.8 (66 reviews) | 
| **AI** | Not enough data | 8.2 (65 reviews) | 
| **Brand Health** | Not enough data | 9.0 (65 reviews) | 

#### Brand Analytics

| Feature | Maze | Qualtrics Market Research | 
|---|---|---|
| **Trend Analysis** | Not enough data | 8.8 (68 reviews) | 
| **Tracking** | Not enough data | 8.7 (69 reviews) | 

### Enterprise Feedback Management

| Product | Score | Reviews |
|---|---|---|
| **Maze** | 9.1/10 | 11 |
| **Qualtrics Market Research** | N/A | N/A |

#### Generative AI

| Feature | Maze | Qualtrics Market Research | 
|---|---|---|
| **AI Text Generation** | Feature Not Available | Not enough data | 
| **AI Text Summarization** | Not enough data | Not enough data | 

#### Survey Management

| Feature | Maze | Qualtrics Market Research | 
|---|---|---|
| **Brand Design Consistency** | 9.8 (9 reviews) | Not enough data | 
| **Survey Deployment** | 8.6 (7 reviews) | Not enough data | 
| **Feedback Collection** | 9.4 (9 reviews) | Not enough data | 
| **Device Responsiveness** | 8.1 (9 reviews) | Not enough data | 

#### Process Management

| Feature | Maze | Qualtrics Market Research | 
|---|---|---|
| **Feedback Aggregation** | 9.2 (8 reviews) | Not enough data | 
| **Trigger Alerts** | Feature Not Available | Not enough data | 
| **Real-Time Analysis** | 9.6 (8 reviews) | Not enough data | 
| **Real-Time Action** | Feature Not Available | Not enough data | 

#### System Management

| Feature | Maze | Qualtrics Market Research | 
|---|---|---|
| **Security** | 9.3 (9 reviews) | Not enough data | 
| **System Monitoring** | Feature Not Available | Not enough data | 

### Consumer Insights Platforms

| Product | Score | Reviews |
|---|---|---|
| **Maze** | N/A | N/A |
| **Qualtrics Market Research** | N/A | N/A |

#### Survey Design - Consumer Insights Platforms

| Feature | Maze | Qualtrics Market Research | 
|---|---|---|
| **Multi-Use Methodologies** | Not enough data | Not enough data | 
| **Industry & Locale Adaptability** | Not enough data | Not enough data | 
| **Behavioral & Adaptive Logic Guidance** | Not enough data | Not enough data | 
| **Self-Serve Survey Builder** | Not enough data | Not enough data | 
| **AI Smart Probes** | Not enough data | Not enough data | 

#### Audience Access - Consumer Insights Platforms

| Feature | Maze | Qualtrics Market Research | 
|---|---|---|
| **Flexible Audience Options** | Not enough data | Not enough data | 
| **Customer Data Upload** | Not enough data | Not enough data | 
| **Consumer Panels** | Not enough data | Not enough data | 

#### Data Collection - Consumer Insights Platforms

| Feature | Maze | Qualtrics Market Research | 
|---|---|---|
| **Rapid Research** | Not enough data | Not enough data | 
| **Quality Assurance** | Not enough data | Not enough data | 
| **Mobile / Mixed Mode** | Not enough data | Not enough data | 

#### Analytics - Consumer Insights Platforms

| Feature | Maze | Qualtrics Market Research | 
|---|---|---|
| **AI-Powered Insights** | Not enough data | Not enough data | 
| **Qualitative Research Support** | Not enough data | Not enough data | 
| **Benchmarking & Norms** | Not enough data | Not enough data | 

#### Collaboration - Consumer Insights Platforms

| Feature | Maze | Qualtrics Market Research | 
|---|---|---|
| **Dashboards & Embedded Integrations** | Not enough data | Not enough data | 
| **Embeddable Reports** | Not enough data | Not enough data | 
| **Shared Workspaces** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (1):** [User Research Tools](https://www.g2.com/categories/user-research)

**Unique to Maze (2):** [Enterprise Feedback Management Software](https://www.g2.com/categories/enterprise-feedback-management), [User Research Repositories](https://www.g2.com/categories/user-research-repositories)

**Unique to Qualtrics Market Research (6):** [Brand Intelligence Software](https://www.g2.com/categories/brand-intelligence), [Survey Software](https://www.g2.com/categories/survey), [Experience Management Software](https://www.g2.com/categories/experience-management), [Statistical Analysis Software](https://www.g2.com/categories/statistical-analysis), [Market Intelligence Software](https://www.g2.com/categories/market-intelligence), [Consumer Insights Platforms](https://www.g2.com/categories/consumer-insights-platforms)


---
## Reviewer Demographics

### By Company Size

| Segment | Maze | Qualtrics Market Research | 
|---|---|---|
| **Small-Business** | 30.6% | 21.7% | 
| **Mid-Market** | 47.2% | 33.4% | 
| **Enterprise** | 22.2% | 44.9% | 

### By Industry

#### Maze

- **Computer Software:** 13.9%
- **Financial Services:** 10.2%
- **Information Technology and Services:** 10.2%
- **Design:** 9.3%
- **Retail:** 3.7%
- **Banking:** 3.7%
- **Health, Wellness and Fitness:** 3.7%
- **Transportation/Trucking/Railroad:** 2.8%
- **Automotive:** 2.8%
- **Food & Beverages:** 2.8%
- **Other:** 37.0%

#### Qualtrics Market Research

- **Higher Education:** 21.1%
- **Education Management:** 11.7%
- **Research:** 7.7%
- **Information Technology and Services:** 6.7%
- **Market Research:** 4.3%
- **Hospital & Health Care:** 3.6%
- **Marketing and Advertising:** 3.3%
- **Financial Services:** 2.7%
- **Computer Software:** 2.6%
- **Non-Profit Organization Management:** 2.4%
- **Other:** 33.9%

---
## Alternatives

### Alternatives to Maze

- [UserTesting](https://www.g2.com/products/usertesting/reviews) — 4.4/5 stars (792 reviews)
- [Lyssna](https://www.g2.com/products/lyssna/reviews) — 4.5/5 stars (181 reviews)
- [Optimal](https://www.g2.com/products/optimal-optimal/reviews) — 4.3/5 stars (64 reviews)
- [Userlytics](https://www.g2.com/products/userlytics/reviews) — 4.4/5 stars (189 reviews)
- [Hotjar by Contentsquare](https://www.g2.com/products/hotjar-by-contentsquare/reviews) — 4.3/5 stars (342 reviews)
- [Dscout](https://www.g2.com/products/dscout/reviews) — 4.5/5 stars (186 reviews)
- [User Interviews](https://www.g2.com/products/user-interviews/reviews) — 4.6/5 stars (1046 reviews)
- [Lookback](https://www.g2.com/products/lookback/reviews) — 4.3/5 stars (21 reviews)
- [Respondent](https://www.g2.com/products/respondent/reviews) — 4.6/5 stars (528 reviews)
- [Mouseflow](https://www.g2.com/products/mouseflow/reviews) — 4.6/5 stars (690 reviews)

### Alternatives to Qualtrics Market Research

- [SurveyMonkey](https://www.g2.com/products/surveymonkey/reviews) — 4.4/5 stars (23734 reviews)
- [SurveySparrow](https://www.g2.com/products/surveysparrow/reviews) — 4.4/5 stars (2066 reviews)
- [QuestionPro](https://www.g2.com/products/questionpro/reviews) — 4.5/5 stars (1146 reviews)
- [AskNicely](https://www.g2.com/products/asknicely/reviews) — 4.7/5 stars (1050 reviews)
- [UserTesting](https://www.g2.com/products/usertesting/reviews) — 4.4/5 stars (792 reviews)
- [Zoho Survey](https://www.g2.com/products/zoho-survey/reviews) — 4.4/5 stars (1041 reviews)
- [Typeform](https://www.g2.com/products/typeform/reviews) — 4.5/5 stars (1015 reviews)
- [Alchemer Survey](https://www.g2.com/products/alchemer-survey/reviews) — 4.4/5 stars (955 reviews)
- [IBM SPSS Statistics](https://www.g2.com/products/ibm-spss-statistics/reviews) — 4.2/5 stars (928 reviews)
- [Microsoft Forms](https://www.g2.com/products/microsoft-forms/reviews) — 4.4/5 stars (474 reviews)

---
## Top Discussions

### Maze

- Title: [What can you use maze for?](https://www.g2.com/discussions/what-can-you-use-maze-for) — 1 comment
  > **Top comment:** "Unmoderated usability tests & surveys"
- Title: [What is Maze software?](https://www.g2.com/discussions/what-is-maze-software) — 1 comment
  > **Top comment:** "Maze is a software built to conduct unmoderated usability tests, with the possibility of including different types of questions beyond the usability test..."

### Qualtrics Market Research

- Title: [Is qualtrics better than SurveyMonkey?](https://www.g2.com/discussions/is-qualtrics-better-than-surveymonkey) — 3 comments, 1 upvote
  > **Top comment:** "Yes in so many ways from the customized survey creation to the dashboards that align with them.  With the ability to upload data and automate processes the..."
- Title: [Is there a possibility of adding customer support in IST time?](https://www.g2.com/discussions/49676-is-there-a-possibility-of-adding-customer-support-in-ist-time) — 3 comments, 1 upvote
  > **Top comment:** "need id"
- Title: [What would be the best way to restart on the basics, as I am having a little trouble on trying to get and start an existing project](https://www.g2.com/discussions/what-would-be-the-best-way-to-restart-on-the-basics-as-i-am-having-a-little-trouble-on-trying-to-get-and-start-an-existing-project) — 3 comments, 1 upvote
  > **Top comment:** "Qualtrics has great training.  Check out the help section located in the top right of your account after you log in."
- Title: [What is Qualtrics CoreXM used for?](https://www.g2.com/discussions/what-is-qualtrics-corexm-used-for) — 2 comments, 2 upvotes
  > **Top comment:** "The CoreXM product is used to build, optimize and analyze market research surveys. It includes tools to optimize, share, and report on results."
- Title: [How can I use Qualtrics Research Core more at my University?](https://www.g2.com/discussions/15594-how-can-i-use-qualtrics-research-core-more-at-my-university) — 2 comments, 1 upvote
  > **Top comment:** "Does your University have a subscription to Qualtrics.  We have faculty who use it for research all the time."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/maze-maze-vs-qualtrics-market-research)