# Maze vs Qualtrics Strategy & Research Comparison --- ## AI Generated Summary - **G2 reviewers report** that Qualtrics Strategy & Research excels in providing a user-friendly interface, making it easy to create detailed surveys. Users appreciate the intuitive design and the ability to customize questions, which enhances the overall survey experience. - **Users say** that Maze stands out for its seamless integration with design tools like Figma and Adobe XD, allowing for efficient testing of prototypes and live websites. This capability is particularly beneficial for teams looking to validate ideas before development. - **According to verified reviews,** Qualtrics Strategy & Research has a strong reputation for its comprehensive analytics features, with users highlighting the depth of insights available from survey data. This makes it a valuable tool for organizations needing detailed feedback analysis. - **Reviewers mention** that Maze is praised for its ease of implementation and user-friendly interface, which simplifies the process of conducting user research. Users find it effective for managing feedback and generating reports, making it a practical choice for teams focused on user testing. - **G2 reviewers highlight** that while Qualtrics Strategy & Research has a slightly lower ease of setup score, users still find it relatively straightforward to get started, especially when creating complex surveys. The flexibility in survey design is a notable advantage. - **Users report** that both products offer quality support, but Maze has received slightly higher marks for being a good partner in business, indicating a strong relationship with its users. This can be crucial for teams that require ongoing assistance and collaboration. | | Maze | Qualtrics Strategy & Research | |---|---|---| | **Star Rating** | 4.5 out of 5 | 4.4 out of 5 | | **Total Reviews** | 111 | 3,017 | | **Largest Market Segment** | Mid-Market (47.2% of reviews) | Enterprise (45.0% of reviews) | | **Entry Level Price** | Free | No pricing available | --- ## Top Pros & Cons ### Maze Pros: - Features (6 reviews) - Ease of Use (5 reviews) Cons: - Limited Functionality (4 reviews) - Complex Usability (3 reviews) ### Qualtrics Strategy & Research Pros: - Ease of Use (295 reviews) - Survey Creation (246 reviews) Cons: - Survey Issues (79 reviews) - Survey Limitations (62 reviews) --- ## Ratings Comparison | Rating | Maze | Qualtrics Strategy & Research | |---|---|---| | **Meets Requirements** | 8.1 (77 reviews) | 8.9 (2516 reviews) | | **Ease of Use** | 8.9 (77 reviews) | 8.5 (2521 reviews) | | **Ease of Setup** | 9.5 (32 reviews) | 8.3 (1070 reviews) | | **Ease of Admin** | 9.1 (28 reviews) | 8.4 (1036 reviews) | | **Quality of Support** | 8.7 (62 reviews) | 8.7 (2190 reviews) | | **Has the product been a good partner in doing business?** | 9.2 (22 reviews) | 8.7 (964 reviews) | | **Product Direction (% positive)** | 8.4 (64 reviews) | 8.1 (2428 reviews) | --- ## Pricing ### Maze #### Entry-Level Pricing Plan: Free Price: Free Description: For individuals looking to kickstart usability testing, at no cost. Key Features: - 1 study per month - 5 seats - Pay-per use panel credits [Browse all 2 editions](https://www.g2.com/products/maze-maze/pricing) #### Free Trial Yes ### Qualtrics Strategy & Research #### Entry-Level Pricing No pricing available #### Free Trial Yes --- ## Features Comparison By Category ### User Research | Product | Score | Reviews | |---|---|---| | **Maze** | 7.6/10 | 64 | | **Qualtrics Strategy & Research** | 7.6/10 | 20 | #### User Response Methods | Feature | Maze | Qualtrics Strategy & Research | |---|---|---| | **Survey** | 8.4 (57 reviews) | 8.8 (15 reviews) | | **Video Snippets** | 7.5 (21 reviews) | 6.3 (8 reviews) | | **Video Interview** | 6.0 (12 reviews) | 5.7 (7 reviews) | | **Photo Submission** | Feature Not Available | 7.3 (8 reviews) | | **Text/Notes** | 8.4 (52 reviews) | 8.3 (9 reviews) | #### Participant Selection | Feature | Maze | Qualtrics Strategy & Research | |---|---|---| | **In-App** | 7.6 (37 reviews) | 6.9 (9 reviews) | | **In-Store** | Feature Not Available | 6.9 (8 reviews) | | **On-Site** | 7.6 (11 reviews) | 7.5 (8 reviews) | | **Recruitment Pool** | 7.1 (31 reviews) | 8.1 (8 reviews) | #### Insights | Feature | Maze | Qualtrics Strategy & Research | |---|---|---| | **Analytics** | 8.2 (56 reviews) | 9.0 (13 reviews) | | **Collaboration** | 8.2 (46 reviews) | 8.0 (9 reviews) | | **Sorting** | 7.8 (43 reviews) | 8.8 (10 reviews) | #### Generative AI | Feature | Maze | Qualtrics Strategy & Research | |---|---|---| | **AI Text Summarization** | 6.7 (10 reviews) | 7.3 (8 reviews) | ### Statistical Analysis | Product | Score | Reviews | |---|---|---| | **Maze** | N/A | N/A | | **Qualtrics Strategy & Research** | 8.0/10 | 14 | #### Administration | Feature | Maze | Qualtrics Strategy & Research | |---|---|---| | **Quality Control** | Not enough data | 8.5 (12 reviews) | | **Data Sampling** | Not enough data | 8.2 (12 reviews) | | **Collaboration** | Not enough data | 8.9 (12 reviews) | #### Capabilities | Feature | Maze | Qualtrics Strategy & Research | |---|---|---| | **Data Visualization** | Not enough data | 8.3 (12 reviews) | | **Survival Analysis** | Not enough data | 8.5 (12 reviews) | | **Risk Data Attributes** | Not enough data | 8.3 (11 reviews) | | **Cost Analysis** | Not enough data | 8.1 (12 reviews) | #### Methodology | Feature | Maze | Qualtrics Strategy & Research | |---|---|---| | **ANOVA Support** | Not enough data | 8.3 (10 reviews) | | **Regression** | Not enough data | 7.0 (10 reviews) | | **Time Series Analysis** | Not enough data | 7.1 (11 reviews) | #### Generative AI | Feature | Maze | Qualtrics Strategy & Research | |---|---|---| | **AI Text Generation** | Not enough data | 7.4 (9 reviews) | | **AI Text Summarization** | Not enough data | 7.7 (10 reviews) | ### Experience Management | Product | Score | Reviews | |---|---|---| | **Maze** | N/A | N/A | | **Qualtrics Strategy & Research** | 7.5/10 | 12 | #### Analytics | Feature | Maze | Qualtrics Strategy & Research | |---|---|---| | **Net Promoter Score (NPS)** | Not enough data | 8.3 (8 reviews) | | **Customer Satisfaction (CSAT) Score** | Not enough data | 8.7 (9 reviews) | | **Customer Effort Score (CES)** | Not enough data | 8.3 (8 reviews) | | **Gamification** | Not enough data | 7.3 (8 reviews) | #### Customization | Feature | Maze | Qualtrics Strategy & Research | |---|---|---| | **Stakeholder Management** | Not enough data | 7.9 (8 reviews) | | **Multilanguage Support** | Not enough data | 7.8 (9 reviews) | | **Multiple Branding Support** | Not enough data | 8.1 (7 reviews) | | **Vertical-specific Solutions** | Not enough data | 8.6 (7 reviews) | #### Generative AI | Feature | Maze | Qualtrics Strategy & Research | |---|---|---| | **AI Text Generation** | Not enough data | 6.4 (7 reviews) | | **AI Text Summarization** | Not enough data | 6.4 (7 reviews) | #### Agentic AI - Experience Management | Feature | Maze | Qualtrics Strategy & Research | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | 6.3 (5 reviews) | | **Natural Language Interaction** | Not enough data | 5.7 (5 reviews) | | **Proactive Assistance** | Not enough data | Not enough data | ### User Research Repositories | Product | Score | Reviews | |---|---|---| | **Maze** | 7.7/10 | 7 | | **Qualtrics Strategy & Research** | N/A | N/A | #### Management | Feature | Maze | Qualtrics Strategy & Research | |---|---|---| | **Team Collaboration** | 8.0 (5 reviews) | Not enough data | | **Access Control** | Not enough data | Not enough data | | **Data Security** | Not enough data | Not enough data | #### Functionality | Feature | Maze | Qualtrics Strategy & Research | |---|---|---| | **Sentiment Analysis** | Not enough data | Not enough data | | **Tagging** | Not enough data | Not enough data | | **Note Taking** | 7.3 (5 reviews) | Not enough data | | **Integrations** | Not enough data | Not enough data | ### Market Intelligence | Product | Score | Reviews | |---|---|---| | **Maze** | N/A | N/A | | **Qualtrics Strategy & Research** | 6.9/10 | 11 | #### Data collection | Feature | Maze | Qualtrics Strategy & Research | |---|---|---| | **Natural Language Processing (NLP)** | Not enough data | 7.1 (7 reviews) | | **Data Sources** | Not enough data | 7.4 (7 reviews) | | **Custom Research Sources** | Not enough data | 8.1 (7 reviews) | | **Lead Enrichment** | Not enough data | 6.9 (6 reviews) | | **Advanced Data Collection** | Not enough data | 6.9 (7 reviews) | #### Segment Trending | Feature | Maze | Qualtrics Strategy & Research | |---|---|---| | **Web** | Not enough data | 6.0 (7 reviews) | | **Social** | Not enough data | 6.1 (6 reviews) | | **Benchmarks** | Not enough data | 7.4 (7 reviews) | | **Finance ** | Not enough data | 5.7 (7 reviews) | #### Analysis | Feature | Maze | Qualtrics Strategy & Research | |---|---|---| | **Custom Dashboards** | Not enough data | 7.2 (9 reviews) | | **Reports** | Not enough data | 7.7 (8 reviews) | | **Integrations** | Not enough data | 5.8 (8 reviews) | #### Platform | Feature | Maze | Qualtrics Strategy & Research | |---|---|---| | **Search** | Not enough data | 7.0 (9 reviews) | | **User, Role, And Access Management** | Not enough data | 6.9 (8 reviews) | | **Mobile User Support** | Not enough data | 6.9 (9 reviews) | | **Alerts** | Not enough data | 6.0 (8 reviews) | | **Collaboration** | Not enough data | 7.1 (8 reviews) | | **Compliance** | Not enough data | 7.1 (8 reviews) | #### Agentic AI - Market Intelligence | Feature | Maze | Qualtrics Strategy & Research | |---|---|---| | **Cross-system Integration** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | ### Survey | Product | Score | Reviews | |---|---|---| | **Maze** | N/A | N/A | | **Qualtrics Strategy & Research** | 8.5/10 | 511 | #### Survey Management | Feature | Maze | Qualtrics Strategy & Research | |---|---|---| | **Survey Builder** | Not enough data | 9.0 (458 reviews) | | **Question Types** | Not enough data | 9.1 (455 reviews) | | **Templates** | Not enough data | 8.4 (398 reviews) | | **Survey Distribution** | Not enough data | 8.9 (451 reviews) | #### Survey Customization | Feature | Maze | Qualtrics Strategy & Research | |---|---|---| | **Branching/Skip Logic** | Not enough data | 8.9 (434 reviews) | | **Branding** | Not enough data | 8.5 (395 reviews) | | **Multimedia Support** | Not enough data | 8.5 (359 reviews) | | **Multilingual Surveys** | Not enough data | 8.6 (313 reviews) | #### Survey Insights | Feature | Maze | Qualtrics Strategy & Research | |---|---|---| | **Reporting & Analytics** | Not enough data | 8.5 (453 reviews) | | **BI Tools Integration** | Not enough data | 8.4 (291 reviews) | | **Data Exporting** | Not enough data | 8.7 (440 reviews) | | **Permissions** | Not enough data | 8.5 (386 reviews) | #### Agentic AI - Survey | Feature | Maze | Qualtrics Strategy & Research | |---|---|---| | **Adaptive Learning** | Not enough data | 7.6 (12 reviews) | | **Proactive Assistance** | Not enough data | 7.6 (12 reviews) | | **Decision Making** | Not enough data | 8.3 (14 reviews) | ### Brand Intelligence | Product | Score | Reviews | |---|---|---| | **Maze** | N/A | N/A | | **Qualtrics Strategy & Research** | 8.7/10 | 83 | #### Brand Signals | Feature | Maze | Qualtrics Strategy & Research | |---|---|---| | **Comparison** | Not enough data | 8.8 (66 reviews) | | **AI** | Not enough data | 8.2 (65 reviews) | | **Brand Health** | Not enough data | 9.0 (65 reviews) | #### Brand Analytics | Feature | Maze | Qualtrics Strategy & Research | |---|---|---| | **Trend Analysis** | Not enough data | 8.8 (68 reviews) | | **Tracking** | Not enough data | 8.7 (69 reviews) | ### Enterprise Feedback Management | Product | Score | Reviews | |---|---|---| | **Maze** | 9.1/10 | 11 | | **Qualtrics Strategy & Research** | N/A | N/A | #### Generative AI | Feature | Maze | Qualtrics Strategy & Research | |---|---|---| | **AI Text Generation** | Feature Not Available | Not enough data | | **AI Text Summarization** | Not enough data | Not enough data | #### Survey Management | Feature | Maze | Qualtrics Strategy & Research | |---|---|---| | **Brand Design Consistency** | 9.8 (9 reviews) | Not enough data | | **Survey Deployment** | 8.6 (7 reviews) | Not enough data | | **Feedback Collection** | 9.4 (9 reviews) | Not enough data | | **Device Responsiveness** | 8.1 (9 reviews) | Not enough data | #### Process Management | Feature | Maze | Qualtrics Strategy & Research | |---|---|---| | **Feedback Aggregation** | 9.2 (8 reviews) | Not enough data | | **Trigger Alerts** | Feature Not Available | Not enough data | | **Real-Time Analysis** | 9.6 (8 reviews) | Not enough data | | **Real-Time Action** | Feature Not Available | Not enough data | #### System Management | Feature | Maze | Qualtrics Strategy & Research | |---|---|---| | **Security** | 9.3 (9 reviews) | Not enough data | | **System Monitoring** | Feature Not Available | Not enough data | ### Consumer Insights Platforms | Product | Score | Reviews | |---|---|---| | **Maze** | N/A | N/A | | **Qualtrics Strategy & Research** | N/A | N/A | #### Survey Design - Consumer Insights Platforms | Feature | Maze | Qualtrics Strategy & Research | |---|---|---| | **Multi-Use Methodologies** | Not enough data | Not enough data | | **Industry & Locale Adaptability** | Not enough data | Not enough data | | **Behavioral & Adaptive Logic Guidance** | Not enough data | Not enough data | | **Self-Serve Survey Builder** | Not enough data | Not enough data | | **AI Smart Probes** | Not enough data | Not enough data | #### Audience Access - Consumer Insights Platforms | Feature | Maze | Qualtrics Strategy & Research | |---|---|---| | **Flexible Audience Options** | Not enough data | Not enough data | | **Customer Data Upload** | Not enough data | Not enough data | | **Consumer Panels** | Not enough data | Not enough data | #### Data Collection - Consumer Insights Platforms | Feature | Maze | Qualtrics Strategy & Research | |---|---|---| | **Rapid Research** | Not enough data | Not enough data | | **Quality Assurance** | Not enough data | Not enough data | | **Mobile / Mixed Mode** | Not enough data | Not enough data | #### Analytics - Consumer Insights Platforms | Feature | Maze | Qualtrics Strategy & Research | |---|---|---| | **AI-Powered Insights** | Not enough data | Not enough data | | **Qualitative Research Support** | Not enough data | Not enough data | | **Benchmarking & Norms** | Not enough data | Not enough data | #### Collaboration - Consumer Insights Platforms | Feature | Maze | Qualtrics Strategy & Research | |---|---|---| | **Dashboards & Embedded Integrations** | Not enough data | Not enough data | | **Embeddable Reports** | Not enough data | Not enough data | | **Shared Workspaces** | Not enough data | Not enough data | --- ## Categories **Shared Categories (1):** [User Research Tools](https://www.g2.com/categories/user-research) **Unique to Maze (2):** [Enterprise Feedback Management Software](https://www.g2.com/categories/enterprise-feedback-management), [User Research Repositories](https://www.g2.com/categories/user-research-repositories) **Unique to Qualtrics Strategy & Research (6):** [Brand Intelligence Software](https://www.g2.com/categories/brand-intelligence), [Survey Software](https://www.g2.com/categories/survey), [Experience Management Software](https://www.g2.com/categories/experience-management), [Statistical Analysis Software](https://www.g2.com/categories/statistical-analysis), [Market Intelligence Software](https://www.g2.com/categories/market-intelligence), [Consumer Insights Platforms](https://www.g2.com/categories/consumer-insights-platforms) --- ## Reviewer Demographics ### By Company Size | Segment | Maze | Qualtrics Strategy & Research | |---|---|---| | **Small-Business** | 30.6% | 21.7% | | **Mid-Market** | 47.2% | 33.4% | | **Enterprise** | 22.2% | 45.0% | ### By Industry #### Maze - **Computer Software:** 13.9% - **Financial Services:** 10.2% - **Information Technology and Services:** 10.2% - **Design:** 9.3% - **Retail:** 3.7% - **Banking:** 3.7% - **Health, Wellness and Fitness:** 3.7% - **Transportation/Trucking/Railroad:** 2.8% - **Automotive:** 2.8% - **Food & Beverages:** 2.8% - **Other:** 37.0% #### Qualtrics Strategy & Research - **Higher Education:** 21.1% - **Education Management:** 11.7% - **Research:** 7.7% - **Information Technology and Services:** 6.7% - **Market Research:** 4.3% - **Hospital & Health Care:** 3.6% - **Marketing and Advertising:** 3.3% - **Financial Services:** 2.7% - **Computer Software:** 2.6% - **Non-Profit Organization Management:** 2.4% - **Other:** 33.9% --- ## Alternatives ### Alternatives to Maze - [UserTesting](https://www.g2.com/products/usertesting/reviews) — 4.4/5 stars (792 reviews) - [Lyssna](https://www.g2.com/products/lyssna/reviews) — 4.5/5 stars (178 reviews) - [Optimal](https://www.g2.com/products/optimal-optimal/reviews) — 4.3/5 stars (62 reviews) - [Hotjar by Contentsquare](https://www.g2.com/products/hotjar-by-contentsquare/reviews) — 4.3/5 stars (342 reviews) - [Dscout](https://www.g2.com/products/dscout/reviews) — 4.5/5 stars (184 reviews) - [Userlytics](https://www.g2.com/products/userlytics/reviews) — 4.4/5 stars (188 reviews) - [User Interviews](https://www.g2.com/products/user-interviews/reviews) — 4.6/5 stars (1046 reviews) - [Lookback](https://www.g2.com/products/lookback/reviews) — 4.3/5 stars (21 reviews) - [Respondent](https://www.g2.com/products/respondent/reviews) — 4.6/5 stars (528 reviews) - [Mouseflow](https://www.g2.com/products/mouseflow/reviews) — 4.6/5 stars (690 reviews) ### Alternatives to Qualtrics Strategy & Research - [SurveySparrow](https://www.g2.com/products/surveysparrow/reviews) — 4.4/5 stars (2063 reviews) - [QuestionPro](https://www.g2.com/products/questionpro/reviews) — 4.5/5 stars (1142 reviews) - [UserTesting](https://www.g2.com/products/usertesting/reviews) — 4.4/5 stars (792 reviews) - [SurveyMonkey](https://www.g2.com/products/surveymonkey/reviews) — 4.4/5 stars (23551 reviews) - [AskNicely](https://www.g2.com/products/asknicely/reviews) — 4.7/5 stars (1050 reviews) - [Zoho Survey](https://www.g2.com/products/zoho-survey/reviews) — 4.4/5 stars (1037 reviews) - [Typeform](https://www.g2.com/products/typeform/reviews) — 4.5/5 stars (1004 reviews) - [Alchemer Survey](https://www.g2.com/products/alchemer-survey/reviews) — 4.4/5 stars (952 reviews) - [IBM SPSS Statistics](https://www.g2.com/products/ibm-spss-statistics/reviews) — 4.2/5 stars (928 reviews) - [Microsoft Forms](https://www.g2.com/products/microsoft-forms/reviews) — 4.4/5 stars (472 reviews) --- ## Top Discussions ### Maze - Title: [What can you use maze for?](https://www.g2.com/discussions/what-can-you-use-maze-for) — 1 comment > **Top comment:** "Unmoderated usability tests & surveys" - Title: [What is Maze software?](https://www.g2.com/discussions/what-is-maze-software) — 1 comment > **Top comment:** "Maze is a software built to conduct unmoderated usability tests, with the possibility of including different types of questions beyond the usability test..." ### Qualtrics Strategy & Research - Title: [Is qualtrics better than SurveyMonkey?](https://www.g2.com/discussions/is-qualtrics-better-than-surveymonkey) — 3 comments, 1 upvote > **Top comment:** "Yes in so many ways from the customized survey creation to the dashboards that align with them. With the ability to upload data and automate processes the..." - Title: [Is there a possibility of adding customer support in IST time?](https://www.g2.com/discussions/49676-is-there-a-possibility-of-adding-customer-support-in-ist-time) — 3 comments, 1 upvote > **Top comment:** "need id" - Title: [What would be the best way to restart on the basics, as I am having a little trouble on trying to get and start an existing project](https://www.g2.com/discussions/what-would-be-the-best-way-to-restart-on-the-basics-as-i-am-having-a-little-trouble-on-trying-to-get-and-start-an-existing-project) — 3 comments, 1 upvote > **Top comment:** "Qualtrics has great training. Check out the help section located in the top right of your account after you log in." - Title: [What is Qualtrics CoreXM used for?](https://www.g2.com/discussions/what-is-qualtrics-corexm-used-for) — 2 comments, 2 upvotes > **Top comment:** "The CoreXM product is used to build, optimize and analyze market research surveys. It includes tools to optimize, share, and report on results." - Title: [How can I use Qualtrics Research Core more at my University?](https://www.g2.com/discussions/15594-how-can-i-use-qualtrics-research-core-more-at-my-university) — 2 comments, 1 upvote > **Top comment:** "Does your University have a subscription to Qualtrics. We have faculty who use it for research all the time." --- **Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/maze-maze-vs-qualtrics-strategy-research)