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Compare MAXQDA and Whatagraph 
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At a Glance
Market Segments
Small-Business (64.7% of reviews)
Small-Business (78.4% of reviews)
Entry-Level Pricing
No pricing available
Free
MAXQDA
Star Rating
(37)4.5 out of 5
Market Segments
Small-Business (64.7% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about MAXQDAWhatagraph
Star Rating
(277)4.5 out of 5
Market Segments
Small-Business (78.4% of reviews)
Pros & Cons
Entry-Level Pricing
Free
Browse all 4 pricing plansMAXQDA vs Whatagraph
- Reviewers felt that MAXQDA meets the needs of their business better than Whatagraph.
- When comparing quality of ongoing product support, reviewers felt that Whatagraph is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Whatagraph over MAXQDA.
Pricing
Entry-Level Pricing
MAXQDA
No pricing availableWhatagraph
Free
Free
Experience the new way of marketing intelligence with your essential channels.
- 5 credits
- Essential integrations
- Pre-made templates & data transformations
Free Trial
MAXQDA
Free Trial is available
Whatagraph
No trial information availableRatings
Meets Requirements
8.8
24
8.7
187
Ease of Use
8.3
26
8.9
189
Ease of Setup
Not enough data
8.3
114
Ease of Admin
Not enough data
8.6
109
Quality of Support
8.4
17
8.9
184
Has the product been a good partner in doing business?
Not enough data
8.7
107
Product Direction (% positive)
8.0
23
9.0
160
Features by Category
Reports
8.2
15
8.9
93
8.5
10
8.2
29
8.6
17
9.0
95
8.3
9
Feature Not Available
8.8
13
8.8
93
Self Service
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Advanced Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Building Reports
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reports
8.2
15
8.9
93
8.5
10
8.2
29
8.6
17
9.0
95
8.3
9
Feature Not Available
8.8
13
8.8
93
Reports
Not enough data
8.8
36
Not enough data
9.0
33
Not enough data
8.7
30
Generative AI
Not enough data
8.3
11
Not enough data
8.5
11
Visualization
Not enough data
8.8
36
Not enough data
Feature Not Available
Not enough data
8.6
35
Not enough data
8.9
30
Data Updates
Not enough data
8.3
30
Not enough data
8.4
31
Collaboration
Not enough data
8.9
31
Not enough data
8.3
29
Not enough data
Feature Not Available
Data Updates
8.3
8
8.6
71
9.0
8
8.8
82
8.0
5
8.6
82
Marketing Operations
Not enough data
8.9
73
Not enough data
9.2
83
Not enough data
Feature Not Available
Not enough data
8.9
73
Not enough data
Feature Not Available
Not enough data
8.5
67
Campaign Activity
Not enough data
8.8
81
Not enough data
9.4
86
Not enough data
Feature Not Available
Not enough data
9.0
83
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reviews
Reviewers' Company Size
MAXQDA
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Whatagraph
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Research
38.2%
Higher Education
26.5%
Hospital & Health Care
5.9%
Civic & Social Organization
5.9%
Public Policy
2.9%
Other
20.6%
Marketing and Advertising
67.6%
Information Technology and Services
2.3%
Public Relations and Communications
1.9%
Online Media
1.9%
Market Research
1.9%
Other
24.3%
Discussions
Is MAXQDA a free software?
2 Comments
RA
No, Maxqda is proprietary software for which a paid license is needed to use the full version. However, a free "Reader" version is available to read...Read more
Is MAXQDA better than NVivo?
1 Comment
LS
If it is better, because it is easy to learn and manage, as well as not requiring many system resources (RAM, GPU), it makes it lighter.Read more
MAXQDA has no more discussions with answers
How many integrations does Whatagraph support?
3 Comments
SB
Currently around 30, but they are adding new ones each monthRead more
How much does Whatagraph cost?
3 Comments
Official Response from Whatagraph
Paid Whatagraph plans can be purchased on monthly or yearly recurring payments. Yearly subscription also makes you eligible to 16% off! You can also upgrade...Read more
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