# MAXQDA, IBM SPSS Statistics vs NVivo Comparison

| | MAXQDA | IBM SPSS Statistics | NVivo | 
|---|---|---|---|
| **Star Rating** | 4.5 out of 5 | 4.2 out of 5 | 4.0 out of 5 | 
| **Total Reviews** | 38 | 927 | 138 | 
| **Largest Market Segment** | Small-Business (65.7% of reviews) | Enterprise (42.9% of reviews) | Small-Business (48.1% of reviews) | 
| **Entry Level Price** | No pricing available | Starting at $1,188.00 1 User Per Year | No pricing available | 

---
## Top Pros & Cons

### MAXQDA

Pros:
- Reliability (1 reviews)
- Setup Ease (1 reviews)

Cons:
- Learning Curve (1 reviews)
- Licensing Issues (1 reviews)

### IBM SPSS Statistics

Pros:
- Ease of Use (33 reviews)
- Statistical Analysis (19 reviews)

Cons:
- Expensive (19 reviews)
- Poor Visualization (12 reviews)

### NVivo

Pros:
- Ease of Use (2 reviews)
- Efficiency Improvement (2 reviews)

Cons:
- Not User-Friendly (3 reviews)
- Poor Customer Support (3 reviews)

---
## Ratings Comparison
| Rating | MAXQDA | IBM SPSS Statistics | NVivo | 
|---|---|---|---|
  | **Meets Requirements** | 8.8 (25 reviews) | 8.5 (786 reviews) | 8.5 (99 reviews) | 
  | **Ease of Use** | 8.4 (27 reviews) | 7.9 (790 reviews) | 7.6 (102 reviews) | 
  | **Ease of Setup** | 7.3 (5 reviews) | 7.9 (178 reviews) | 7.2 (25 reviews) | 
  | **Ease of Admin** | Not enough data | 7.6 (134 reviews) | 7.9 (19 reviews) | 
  | **Quality of Support** | 8.5 (18 reviews) | 7.6 (595 reviews) | 7.7 (76 reviews) | 
  | **Has the product been a good partner in doing business?** | Not enough data | 8.0 (129 reviews) | 7.5 (12 reviews) | 
  | **Product Direction (% positive)** | 8.0 (23 reviews) | 6.5 (762 reviews) | 7.2 (99 reviews) | 

---
## Pricing

### MAXQDA

#### Entry-Level Pricing

No pricing available

#### Free Trial

Yes

### IBM SPSS Statistics

#### Entry-Level Pricing

Plan: Base Subscription: Yearly auto-renewal - Buy online

Price: Starting at $1,188.00 1 User Per Year

Description: Take advantage of lower costs with flexible models and benefit from continuous functionality through automatic renewal.

Key Features:
- Desktop edition available on Windows and Mac
- A variety of statistical procedures such as factor analysis, clustering and linear regression
- Advanced data preparation and bootstrapping capabilities

[Browse all 4 editions](https://www.g2.com/products/ibm-spss-statistics/pricing)

#### Free Trial

Yes

### NVivo

#### Entry-Level Pricing

No pricing available

#### Free Trial

Yes

---
## Features Comparison By Category

### Business Intelligence

| Product | Score | Reviews |
|---|---|---|
| **MAXQDA** | 8.5/10 | 23 |
| **IBM SPSS Statistics** | N/A | N/A |
| **NVivo** | 7.0/10 | 31 |

#### Reports

| Feature | MAXQDA | IBM SPSS Statistics | NVivo | 
|---|---|---|---|
| **Reports Interface** | 8.3 (16 reviews) | Not enough data | 7.0 (22 reviews) ✓ Verified | 
| **Steps to Answer** | 8.5 (10 reviews) | Not enough data | 6.7 (21 reviews) ✓ Verified | 
| **Graphs and Charts** | 8.7 (18 reviews) | Not enough data | 7.3 (23 reviews) ✓ Verified | 
| **Score Cards** | 8.3 (9 reviews) | Not enough data | 6.7 (17 reviews) ✓ Verified | 
| **Dashboards** | 8.8 (13 reviews) | Not enough data | 7.6 (19 reviews) ✓ Verified | 

#### Self Service 

| Feature | MAXQDA | IBM SPSS Statistics | NVivo | 
|---|---|---|---|
| **Calculated Fields** | Not enough data | Not enough data | Not enough data | 
| **Data Column Filtering** | Not enough data | Not enough data | Not enough data | 
| **Data Discovery** | Not enough data | Not enough data | Not enough data | 
| **Search** | Not enough data | Not enough data | Not enough data | 
| **Collaboration / Workflow** | Not enough data | Not enough data | Not enough data | 
| **Automodeling** | Not enough data | Not enough data | Not enough data | 

#### Advanced Analytics

| Feature | MAXQDA | IBM SPSS Statistics | NVivo | 
|---|---|---|---|
| **Predictive Analytics** | Not enough data | Not enough data | Not enough data | 
| **Data Visualization** | Not enough data | Not enough data | Not enough data | 
| **Big Data Services** | Not enough data | Not enough data | Not enough data | 

#### Building Reports

| Feature | MAXQDA | IBM SPSS Statistics | NVivo | 
|---|---|---|---|
| **Data Transformation** | Not enough data | Not enough data | Not enough data | 
| **Data Modeling** | Not enough data | Not enough data | Not enough data | 
| **WYSIWYG Report Design** | Not enough data | Not enough data | Not enough data | 
| **Integration APIs** | Not enough data | Not enough data | Not enough data | 

#### Platform

| Feature | MAXQDA | IBM SPSS Statistics | NVivo | 
|---|---|---|---|
| **Mobile User Support** | Not enough data | Not enough data | Not enough data | 
| **Customization ** | Not enough data | Not enough data | Not enough data | 
| **User, Role, and Access Management** | Not enough data | Not enough data | Not enough data | 
| **Internationalization** | Not enough data | Not enough data | Not enough data | 
| **Sandbox / Test Environments** | Not enough data | Not enough data | Not enough data | 
| **Performance and Reliability** | Not enough data | Not enough data | Not enough data | 
| **Breadth of Partner Applications** | Not enough data | Not enough data | Not enough data | 

### Data Visualization

| Product | Score | Reviews |
|---|---|---|
| **MAXQDA** | 8.5/10 | 23 |
| **IBM SPSS Statistics** | N/A | N/A |
| **NVivo** | 7.0/10 | 32 |

#### Reports

| Feature | MAXQDA | IBM SPSS Statistics | NVivo | 
|---|---|---|---|
| **Reports Interface** | 8.3 (16 reviews) | Not enough data | 7.0 (22 reviews) ✓ Verified | 
| **Steps to Answer** | 8.5 (10 reviews) | Not enough data | 6.7 (21 reviews) ✓ Verified | 
| **Graphs and Charts** | 8.7 (18 reviews) | Not enough data | 7.3 (23 reviews) ✓ Verified | 
| **Score Cards** | 8.3 (9 reviews) | Not enough data | 6.7 (17 reviews) ✓ Verified | 
| **Dashboards** | 8.8 (13 reviews) | Not enough data | 7.6 (19 reviews) ✓ Verified | 

#### Reports

| Feature | MAXQDA | IBM SPSS Statistics | NVivo | 
|---|---|---|---|
| **Reports Interface** | Not enough data | Not enough data | Not enough data | 
| **Share Reports** | Not enough data | Not enough data | Not enough data | 
| **Steps to Answer** | Not enough data | Not enough data | Not enough data | 

#### Generative AI

| Feature | MAXQDA | IBM SPSS Statistics | NVivo | 
|---|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | Not enough data | 
| **AI Text Summarization** | Not enough data | Not enough data | Not enough data | 

#### Visualization

| Feature | MAXQDA | IBM SPSS Statistics | NVivo | 
|---|---|---|---|
| **Graphs and Charts** | Not enough data | Not enough data | Not enough data | 
| **Score Cards** | Not enough data | Not enough data | Not enough data | 
| **Dashboards** | Not enough data | Not enough data | Not enough data | 
| **Formats** | Not enough data | Not enough data | Not enough data | 

#### Data Updates

| Feature | MAXQDA | IBM SPSS Statistics | NVivo | 
|---|---|---|---|
| **Historical Snapshots** | Not enough data | Not enough data | Not enough data | 
| **Real-Time Updating** | Not enough data | Not enough data | Not enough data | 

#### Collaboration

| Feature | MAXQDA | IBM SPSS Statistics | NVivo | 
|---|---|---|---|
| **Sharing** | Not enough data | Not enough data | Not enough data | 
| **Co-Editing** | Not enough data | Not enough data | Not enough data | 
| **Devices** | Not enough data | Not enough data | Not enough data | 

#### Data Updates

| Feature | MAXQDA | IBM SPSS Statistics | NVivo | 
|---|---|---|---|
| **Historical Snapshots** | 8.3 (8 reviews) | Not enough data | Not enough data | 
| **Real-Time Updating** | 9.0 (8 reviews) | Not enough data | Not enough data | 
| **Email Reports** | 8.0 (5 reviews) | Not enough data | Not enough data | 

### Statistical Analysis

| Product | Score | Reviews |
|---|---|---|
| **MAXQDA** | N/A | N/A |
| **IBM SPSS Statistics** | 8.5/10 | 250 |
| **NVivo** | N/A | N/A |

#### Administration

| Feature | MAXQDA | IBM SPSS Statistics | NVivo | 
|---|---|---|---|
| **Quality Control** | Not enough data | 8.5 (190 reviews) | Not enough data | 
| **Data Sampling** | Not enough data | 8.7 (204 reviews) | Not enough data | 
| **Collaboration** | Not enough data | Feature Not Available | Not enough data | 

#### Capabilities

| Feature | MAXQDA | IBM SPSS Statistics | NVivo | 
|---|---|---|---|
| **Data Visualization** | Not enough data | 7.8 (224 reviews) | Not enough data | 
| **Survival Analysis** | Not enough data | 8.4 (185 reviews) | Not enough data | 
| **Risk Data Attributes** | Not enough data | 8.1 (168 reviews) | Not enough data | 
| **Cost Analysis** | Not enough data | 8.2 (165 reviews) | Not enough data | 

#### Methodology

| Feature | MAXQDA | IBM SPSS Statistics | NVivo | 
|---|---|---|---|
| **ANOVA Support** | Not enough data | 9.0 (204 reviews) | Not enough data | 
| **Regression** | Not enough data | 9.2 (219 reviews) | Not enough data | 
| **Time Series Analysis** | Not enough data | 8.8 (189 reviews) | Not enough data | 

#### Generative AI

| Feature | MAXQDA | IBM SPSS Statistics | NVivo | 
|---|---|---|---|
| **AI Text Generation** | Not enough data | Feature Not Available | Not enough data | 
| **AI Text Summarization** | Not enough data | Feature Not Available | Not enough data | 

### Text Analysis

| Product | Score | Reviews |
|---|---|---|
| **MAXQDA** | N/A | N/A |
| **IBM SPSS Statistics** | N/A | N/A |
| **NVivo** | 4.5/10 | 6 |

#### Setup

| Feature | MAXQDA | IBM SPSS Statistics | NVivo | 
|---|---|---|---|
| **Integration** | Not enough data | Not enough data | 4.3 (5 reviews) | 
| **Maintenance** | Not enough data | Not enough data | 2.5 (6 reviews) | 
| **No-Code** | Not enough data | Not enough data | 5.3 (5 reviews) | 

#### Data

| Feature | MAXQDA | IBM SPSS Statistics | NVivo | 
|---|---|---|---|
| **Security** | Not enough data | Not enough data | 6.0 (5 reviews) | 
| **Data Visualization** | Not enough data | Not enough data | 5.7 (5 reviews) | 

#### Analysis

| Feature | MAXQDA | IBM SPSS Statistics | NVivo | 
|---|---|---|---|
| **Automation** | Not enough data | Not enough data | 5.0 (5 reviews) | 
| **Named entity recognition** | Not enough data | Not enough data | 5.0 (5 reviews) | 
| **Keyphrase Extraction** | Not enough data | Not enough data | 2.3 (5 reviews) | 
| **Topic Analysis** | Not enough data | Not enough data | Not enough data | 
| **Sentiment Analysis** | Not enough data | Not enough data | Not enough data | 
| **Language Identification** | Not enough data | Not enough data | Not enough data | 
| **Syntax/Part of Speech Parsing** | Not enough data | Not enough data | Not enough data | 

#### Customization

| Feature | MAXQDA | IBM SPSS Statistics | NVivo | 
|---|---|---|---|
| **Pre-Built Parameterization** | Not enough data | Not enough data | Not enough data | 
| **Custom Extension** | Not enough data | Not enough data | Not enough data | 
| **Compositionality** | Not enough data | Not enough data | Not enough data | 

#### Generative AI

| Feature | MAXQDA | IBM SPSS Statistics | NVivo | 
|---|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | Not enough data | 
| **AI Text Summarization** | Not enough data | Not enough data | Not enough data | 

### Predictive Analytics

| Product | Score | Reviews |
|---|---|---|
| **MAXQDA** | N/A | N/A |
| **IBM SPSS Statistics** | 8.3/10 | 337 |
| **NVivo** | N/A | N/A |

#### Statistical Tool

| Feature | MAXQDA | IBM SPSS Statistics | NVivo | 
|---|---|---|---|
| **Scripting** | Not enough data | 7.2 (207 reviews) | Not enough data | 
| **Data Mining** | Not enough data | Feature Not Available | Not enough data | 
| **Algorithms** | Not enough data | 7.7 (210 reviews) | Not enough data | 

#### Data Analysis

| Feature | MAXQDA | IBM SPSS Statistics | NVivo | 
|---|---|---|---|
| **Analysis** | Not enough data | 8.9 (322 reviews) | Not enough data | 
| **Data Interaction** | Not enough data | Feature Not Available | Not enough data | 

#### Decision Making

| Feature | MAXQDA | IBM SPSS Statistics | NVivo | 
|---|---|---|---|
| **Modeling** | Not enough data | 7.7 (247 reviews) | Not enough data | 
| **Data Visualizations** | Not enough data | 7.0 (301 reviews) | Not enough data | 
| **Report Generation** | Not enough data | 7.5 (268 reviews) | Not enough data | 
| **Data Unification** | Not enough data | Feature Not Available | Not enough data | 

#### Generative AI

| Feature | MAXQDA | IBM SPSS Statistics | NVivo | 
|---|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | Not enough data | 
| **AI Text Summarization** | Not enough data | Not enough data | Not enough data | 

---
## Categories

**Unique to MAXQDA (1):** [Data Visualization Tools](https://www.g2.com/categories/data-visualization-tools)

**Unique to IBM SPSS Statistics (2):** [Statistical Analysis Software](https://www.g2.com/categories/statistical-analysis), [Predictive Analytics Software](https://www.g2.com/categories/predictive-analytics)

**Unique to NVivo (2):** [Text Analysis Software](https://www.g2.com/categories/text-analysis), [Data Visualization Tools](https://www.g2.com/categories/data-visualization-tools)


---
## Reviewer Demographics

### By Company Size

| Segment | MAXQDA | IBM SPSS Statistics | NVivo | 
|---|---|---|---|
| **Small-Business** | 65.7% | 27.5% | 48.1% | 
| **Mid-Market** | 20.0% | 29.6% | 19.5% | 
| **Enterprise** | 14.3% | 42.9% | 32.3% | 

### By Industry

#### MAXQDA

- **Research:** 37.1%
- **Higher Education:** 25.7%
- **Public Policy:** 5.7%
- **Hospital & Health Care:** 5.7%
- **Civic & Social Organization:** 5.7%
- **Program Development:** 2.9%
- **Libraries:** 2.9%
- **Information Technology and Services:** 2.9%
- **Government Administration:** 2.9%
- **Computer & Network Security:** 2.9%
- **Other:** 5.7%

#### IBM SPSS Statistics

- **Higher Education:** 26.4%
- **Research:** 16.4%
- **Education Management:** 7.6%
- **Market Research:** 7.5%
- **Hospital & Health Care:** 6.6%
- **Information Technology and Services:** 4.1%
- **Computer Software:** 1.7%
- **Health, Wellness and Fitness:** 1.6%
- **Banking:** 1.6%
- **Non-Profit Organization Management:** 1.4%
- **Other:** 25.3%

#### NVivo

- **Higher Education:** 30.1%
- **Research:** 28.6%
- **Education Management:** 13.5%
- **Hospital & Health Care:** 3.8%
- **Market Research:** 3.0%
- **Management Consulting:** 2.3%
- **Professional Training & Coaching:** 1.5%
- **Primary/Secondary Education:** 1.5%
- **Government Administration:** 1.5%
- **Information Technology and Services:** 0.8%
- **Other:** 13.5%

---
## Alternatives

### Alternatives to MAXQDA

- [ATLAS.ti](https://www.g2.com/products/atlas-ti/reviews) — 4.7/5 stars (60 reviews)
- [SAP HANA Cloud](https://www.g2.com/products/sap-hana-cloud-2025-10-01/reviews) — 4.3/5 stars (621 reviews)
- [Data Studio](https://www.g2.com/products/data-studio/reviews) — 4.4/5 stars (475 reviews)
- [Canva](https://www.g2.com/products/canva/reviews) — 4.7/5 stars (7473 reviews)
- [Looker](https://www.g2.com/products/looker/reviews) — 4.4/5 stars (1641 reviews)
- [Sisense](https://www.g2.com/products/sisense/reviews) — 4.2/5 stars (1057 reviews)
- [AgencyAnalytics](https://www.g2.com/products/agencyanalytics/reviews) — 4.7/5 stars (447 reviews)
- [Domo](https://www.g2.com/products/domo/reviews) — 4.3/5 stars (1005 reviews)
- [SAP Analytics Cloud](https://www.g2.com/products/sap-analytics-cloud/reviews) — 4.2/5 stars (908 reviews)
- [Visme](https://www.g2.com/products/visme/reviews) — 4.5/5 stars (482 reviews)

### Alternatives to IBM SPSS Statistics

- [Minitab Statistical Software](https://www.g2.com/products/minitab-statistical-software/reviews) — 4.6/5 stars (225 reviews)
- [JMP](https://www.g2.com/products/jmp/reviews) — 4.5/5 stars (213 reviews)
- [KNIME](https://www.g2.com/products/knime-analytics-platform/reviews) — 4.4/5 stars (83 reviews)
- [Qualtrics Strategy & Research](https://www.g2.com/products/qualtrics-strategy-research/reviews) — 4.4/5 stars (3015 reviews)
- [Posit](https://www.g2.com/products/posit-posit/reviews) — 4.5/5 stars (570 reviews)
- [Altair AI Studio](https://www.g2.com/products/rapidminer-studio/reviews) — 4.6/5 stars (516 reviews)
- [Stata](https://www.g2.com/products/stata/reviews) — 4.3/5 stars (166 reviews)
- [OriginPro](https://www.g2.com/products/originpro/reviews) — 4.7/5 stars (142 reviews)
- [eviews](https://www.g2.com/products/eviews/reviews) — 4.2/5 stars (124 reviews)
- [Alteryx](https://www.g2.com/products/alteryx/reviews) — 4.6/5 stars (809 reviews)

### Alternatives to NVivo

- [ATLAS.ti](https://www.g2.com/products/atlas-ti/reviews) — 4.7/5 stars (60 reviews)
- [Altair AI Studio](https://www.g2.com/products/rapidminer-studio/reviews) — 4.6/5 stars (516 reviews)
- [SAP HANA Cloud](https://www.g2.com/products/sap-hana-cloud-2025-10-01/reviews) — 4.3/5 stars (621 reviews)
- [Looker](https://www.g2.com/products/looker/reviews) — 4.4/5 stars (1641 reviews)
- [Canva](https://www.g2.com/products/canva/reviews) — 4.7/5 stars (7473 reviews)
- [Data Studio](https://www.g2.com/products/data-studio/reviews) — 4.4/5 stars (475 reviews)
- [Sisense](https://www.g2.com/products/sisense/reviews) — 4.2/5 stars (1057 reviews)
- [Domo](https://www.g2.com/products/domo/reviews) — 4.3/5 stars (1005 reviews)
- [Spotfire Analytics](https://www.g2.com/products/spotfire-analytics/reviews) — 4.2/5 stars (362 reviews)
- [Visme](https://www.g2.com/products/visme/reviews) — 4.5/5 stars (482 reviews)

---
## Top Discussions

### MAXQDA

- Title: [Is MAXQDA a free software?](https://www.g2.com/discussions/is-maxqda-a-free-software) — 2 comments
  > **Top comment:** "No, Maxqda  is proprietary software for which a paid license is needed to use the full version. However, a free "Reader" version is available to read..."
- Title: [Is MAXQDA better than NVivo?](https://www.g2.com/discussions/is-maxqda-better-than-nvivo) — 1 comment
  > **Top comment:** "If it is better, because it is easy to learn and manage, as well as not requiring many system resources (RAM, GPU), it makes it lighter."

### IBM SPSS Statistics

- Title: [Classes?](https://www.g2.com/discussions/16200-classes) — 4 comments, 1 upvote
  > **Top comment:** "Dear Diego. That is right. SPSS is a complex software. Firstly, I recoomend you think about what do you need to do with it. For example, it is very differnt..."
- Title: [What statistical analysis is included in SPSS?](https://www.g2.com/discussions/what-statistical-analysis-is-included-in-spss) — 2 comments
  > **Top comment:** "All kinds of statistical techniques are included in the SPSS. Like descriptive statistic, linear and logistic models, tree based models, etc"
- Title: [SPSS Help Menu](https://www.g2.com/discussions/spss-help-menu) — 2 comments, 2 upvotes
  > **Top comment:** "There should be some case studies to understand SPSS better"
- Title: [Can the developer update the UI?](https://www.g2.com/discussions/41339-can-the-developer-update-the-ui) — 2 comments, 1 upvote
  > **Top comment:** "Yes. Welcome "
- Title: [Support for training](https://www.g2.com/discussions/25294-support-for-training) — 2 comments, 1 upvote
  > **Top comment:** "Yes, definitely. Especially we as a student who use it program are required professional teaching before hand to gain more understanding regarding to this..."

### NVivo

- Title: [What is NVivo used for?](https://www.g2.com/discussions/what-is-nvivo-used-for) — 1 comment
  > **Top comment:** "NVivo is used for qualitative data analysis, helping researchers organize, analyze, and visualize unstructured data such as interviews, surveys, focus..."
- Title: [What is NVivo software used for?](https://www.g2.com/discussions/what-is-nvivo-software-used-for) — 1 comment
  > **Top comment:** "Qualitative interviews coding"

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/maxqda-vs-ibm-spss-statistics-vs-nvivo)