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Compare MAX by AppLovin and PubMatic 
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At a Glance
Market Segments
Mid-Market (66.7% of reviews)
Small-Business (44.4% of reviews)
Pros & Cons
Not enough data
Not enough data
Entry-Level Pricing
No pricing available
No pricing available
MAX by AppLovin
Star Rating
(21)4.2 out of 5
Market Segments
Mid-Market (66.7% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
No pricing available
Learn more about MAX by AppLovinPubMatic
Star Rating
(11)3.2 out of 5
Market Segments
Small-Business (44.4% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
No pricing available
Learn more about PubMaticSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that PubMatic's "SSP Functionality" scores lower at 6.1 compared to MAX by AppLovin, which excels in this area, indicating a more robust and user-friendly SSP experience.
- Reviewers mention that MAX by AppLovin offers superior "Quality of Support" with a score of 8.8, while PubMatic's support is rated at 6.7, suggesting that users may find more responsive assistance with MAX.
- G2 users highlight that MAX by AppLovin has a better "Ease of Use" rating of 8.1, compared to PubMatic's 6.5, indicating that users may find MAX more intuitive and easier to navigate.
- Users on G2 report that PubMatic's "Product Direction" is rated at a disappointing 5.3, while MAX by AppLovin shines with an 8.8, suggesting that users feel more confident in the future development and enhancements of MAX.
- Reviewers say that MAX by AppLovin's "Campaign Management" features are more comprehensive and user-friendly, which is reflected in its higher ratings, while PubMatic's offerings in this area may not meet the same level of user satisfaction.
- Users report that PubMatic's "Ad Unit Availability" is rated at 7.0, which is decent, but MAX by AppLovin provides a wider range of options, making it a more attractive choice for advertisers looking for flexibility.
Pricing
Entry-Level Pricing
MAX by AppLovin
No pricing availablePubMatic
No pricing availableFree Trial
MAX by AppLovin
No trial information availablePubMatic
No trial information availableRatings
Meets Requirements
7.9
20
6.2
10
Ease of Use
8.1
20
6.5
10
Ease of Setup
7.7
5
6.7
5
Ease of Admin
7.2
6
8.0
5
Quality of Support
8.8
19
6.7
10
Has the product been a good partner in doing business?
7.5
6
7.7
5
Product Direction (% positive)
8.8
20
5.3
10
Features by Category
Connected TV (CTV) Advertising PlatformsHide 12 FeaturesShow 12 Features
Not enough data
Not enough data
Platform - Connected TV (CTV) Advertising Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management - Connected TV (CTV) Advertising Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Connected TV (CTV) Advertising Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform - App Monetization Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Advertising - App Monetization Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Ad Serving & Management - Publisher Ad Server
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Targeting & Personalization - Publisher Ad Server
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Monetization & Reporting - Publisher Ad Server
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Publisher Ad Server
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Supply Side Platform (SSP)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
SSP Functionality
Not enough data
6.1
6
SSP
Not enough data
7.0
5
Not enough data
Not enough data
Not enough data
6.0
5
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
MAX by AppLovin and PubMatic are categorized as Publisher Ad Server, App Monetization Platforms, and Supply Side Platform (SSP)
Unique Categories
MAX by AppLovin has no unique categories
PubMatic is categorized as Connected TV (CTV) Advertising Platforms
Reviews
Reviewers' Company Size
MAX by AppLovin
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
PubMatic
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Games
61.9%
Entertainment
9.5%
Program Development
4.8%
Photography
4.8%
Marketing and Advertising
4.8%
Other
14.3%
Marketing and Advertising
30.0%
Publishing
10.0%
Internet
10.0%
Information Technology and Services
10.0%
Fine Art
10.0%
Other
30.0%
Alternatives
Discussions
MAX by AppLovin has no discussions with answers
PubMatic has no discussions with answers
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