# MavSocial vs Sprout Social Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Sprout Social excels in providing a comprehensive social media management experience, with users appreciating its ability to centralize messages into one inbox and enhance reporting accuracy. This feature significantly aids in planning and managing social media platforms effectively.
- **Users say** MavSocial stands out for its exceptional customer service, with many highlighting the prompt responses they receive. This level of support can be crucial for businesses managing multiple social accounts, as it ensures that help is readily available when needed.
- **Reviewers mention** that Sprout Social's user-friendly interface and easy setup process make it a favorite among users, particularly for those new to social media management. Many users have noted how simple it is to schedule content and access analytics all in one place.
- **According to verified reviews** , MavSocial is praised for its powerful capabilities in managing numerous social accounts simultaneously. Users managing over 300 accounts find it particularly beneficial for its ability to post across multiple profiles at once, showcasing its efficiency for larger operations.
- **G2 reviewers highlight** that while Sprout Social has a higher overall satisfaction score, MavSocial's features like paid campaign tracking and social measurement receive high marks, indicating that it can be a strong contender for users focused on specific analytics and campaign performance.
- **Users report** that Sprout Social's analytics tools are robust, allowing for detailed insights into post performance and follower engagement. This capability is essential for businesses looking to optimize their social media strategies and improve overall engagement.



| | MavSocial | Sprout Social | 
|---|---|---|
| **Star Rating** | 4.7 out of 5 | 4.4 out of 5 | 
| **Total Reviews** | 49 | 6,421 | 
| **Largest Market Segment** | Small-Business (71.1% of reviews) | Small-Business (44.6% of reviews) | 
| **Entry Level Price** | $78.00 Per Month | Starting at $79.00 1 user/per month (billed annually) | 

---
## Top Pros & Cons

### MavSocial

**Not enough data**

### Sprout Social

Pros:
- Ease of Use (1819 reviews)
- Post Scheduling (1211 reviews)

Cons:
- Missing Features (707 reviews)
- Limited Features (527 reviews)

---
## Ratings Comparison
| Rating | MavSocial | Sprout Social | 
|---|---|---|
  | **Meets Requirements** | 8.8 (43 reviews) | 8.5 (5436 reviews) | 
  | **Ease of Use** | 8.6 (43 reviews) | 8.8 (5496 reviews) | 
  | **Ease of Setup** | 9.0 (26 reviews) | 8.7 (3851 reviews) | 
  | **Ease of Admin** | 9.1 (25 reviews) | 8.8 (2247 reviews) | 
  | **Quality of Support** | 9.7 (42 reviews) | 8.6 (4852 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.7 (26 reviews) | 8.7 (2213 reviews) | 
  | **Product Direction (% positive)** | 9.7 (43 reviews) | 8.9 (5320 reviews) | 

---
## Pricing

### MavSocial

#### Entry-Level Pricing

Plan: Pro

Price: $78.00 Per Month

Description: Best for growing brands.

Key Features:
- Facebook, Instagram, Twitter, LinkedIn, YouTube, Google Business Profiles, Tumblr
- 3 Users; 30 Social Profiles
- Publish, schedule, draft and queue posts

[Browse all 3 editions](https://www.g2.com/products/mavsocial/pricing)

#### Free Trial

Yes

### Sprout Social

#### Entry-Level Pricing

Plan: Essentials

Price: Starting at $79.00 1 user/per month (billed annually)

Description: Created for social media professionals focused on simplifying publishing workflows.

Key Features:
- Connect up to 5 social profiles
- Increase your visibility with optimal send times
- Track performance with profile and post-level reporting

[Browse all 5 editions](https://www.g2.com/products/sprout-social/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Social Media Analytics

| Product | Score | Reviews |
|---|---|---|
| **MavSocial** | 9.7/10 | 9 |
| **Sprout Social** | 7.3/10 | 3637 |

#### Social Analytics

| Feature | MavSocial | Sprout Social | 
|---|---|---|
| **Competitor Analysis** | Not enough data | 7.7 (2979 reviews) | 
| **Follower Analysis** | 9.2 (8 reviews) | 7.8 (3157 reviews) | 
| **Post Performance** | 9.3 (9 reviews) | 8.8 (3378 reviews) | 
| **Paid Campaign Tracking** | 10.0 (5 reviews) | 7.2 (2602 reviews) | 
| **Attribution** | 10.0 (5 reviews) | 7.0 (2607 reviews) | 
| **Hashtag Analytics** | Feature Not Available | 7.3 (2370 reviews) | 
| **Sentiment Analysis** | Not enough data | 7.1 (2308 reviews) | 

#### Reports & Dashboards

| Feature | MavSocial | Sprout Social | 
|---|---|---|
| **Report Customizability** | Feature Not Available | 8.1 (3228 reviews) | 
| **Report Exporting** | 9.6 (8 reviews) | 8.5 (3272 reviews) | 
| **Scalability** | 9.8 (9 reviews) | 8.5 (3128 reviews) | 
| **White Label** | Not enough data | Feature Not Available | 

#### Agentic AI - Social Media Analytics

| Feature | MavSocial | Sprout Social | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.2 (893 reviews) | 
| **Cross-system Integration** | Not enough data | 6.3 (890 reviews) | 
| **Adaptive Learning** | Not enough data | 6.2 (879 reviews) | 
| **Proactive Assistance** | Not enough data | 6.3 (887 reviews) | 
| **Decision Making** | Not enough data | 6.3 (892 reviews) | 

### Social Media Management

| Product | Score | Reviews |
|---|---|---|
| **MavSocial** | 9.0/10 | 40 |
| **Sprout Social** | 7.5/10 | 4660 |

#### Content & Collaboration

| Feature | MavSocial | Sprout Social | 
|---|---|---|
| **Content Calendar** | Not enough data | 8.9 (3216 reviews) | 
| **Content Library** | Not enough data | 7.9 (2926 reviews) | 
| **Shared Inbox** | Not enough data | 8.2 (3026 reviews) | 
| **Approval Workflows** | Not enough data | 8.0 (2910 reviews) | 
| **Users and Permissions** | Not enough data | 8.3 (3011 reviews) | 
| **Content Creation** | Not enough data | Feature Not Available | 

#### Social Management

| Feature | MavSocial | Sprout Social | 
|---|---|---|
| **Social Analytics** | 8.4 (32 reviews) | 8.6 (4378 reviews) | 
| **Social Publishing** | 9.2 (37 reviews) | 8.9 (4417 reviews) | 
| **Campaign Optimization** | 9.3 (36 reviews) | 8.1 (3826 reviews) | 
| **Social Engagement** | 9.0 (36 reviews) | 8.5 (4240 reviews) | 
| **Social Ads** | 9.1 (9 reviews) | Feature Not Available | 
| **Campaign Planning** | Not enough data | 7.9 (2912 reviews) | 
| **Hashtag Capabilites** | Not enough data | 7.5 (2495 reviews) | 

#### Agentic AI - Social Media Management

| Feature | MavSocial | Sprout Social | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.2 (1064 reviews) | 
| **Multi-step Planning** | Not enough data | 6.4 (1055 reviews) | 
| **Cross-system Integration** | Not enough data | 6.6 (1071 reviews) | 
| **Adaptive Learning** | Not enough data | 6.5 (1046 reviews) | 
| **Natural Language Interaction** | Not enough data | 6.4 (1037 reviews) | 
| **Proactive Assistance** | Not enough data | 6.4 (1038 reviews) | 
| **Decision Making** | Not enough data | 6.5 (1038 reviews) | 

### Content Curation

| Product | Score | Reviews |
|---|---|---|
| **MavSocial** | N/A | N/A |
| **Sprout Social** | N/A | N/A |

#### Content Discovery

| Feature | MavSocial | Sprout Social | 
|---|---|---|
| **Query Builder** | Feature Not Available | Not enough data | 
| **Content Sources** | Not enough data | Not enough data | 
| **Content Suggestions** | Feature Not Available | Not enough data | 
| **Multimedia Support** | Not enough data | Not enough data | 

#### Content Curation

| Feature | MavSocial | Sprout Social | 
|---|---|---|
| **Collaboration** | Not enough data | Not enough data | 
| **Content Management** | Not enough data | Not enough data | 
| **Customization** | Not enough data | Not enough data | 
| **Analytics and Reporting** | Not enough data | Not enough data | 

#### Content Distribution

| Feature | MavSocial | Sprout Social | 
|---|---|---|
| **Social Media** | Not enough data | Not enough data | 
| **Email Marketing** | Feature Not Available | Not enough data | 
| **Blogs/Websites** | Feature Not Available | Not enough data | 
| **Integrations** | Feature Not Available | Not enough data | 
| **SEO** | Not enough data | Not enough data | 

#### Agentic AI - Content Curation

| Feature | MavSocial | Sprout Social | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Social Media Advertising

| Product | Score | Reviews |
|---|---|---|
| **MavSocial** | N/A | N/A |
| **Sprout Social** | N/A | N/A |

#### Platform Interoperability

| Feature | MavSocial | Sprout Social | 
|---|---|---|
| **Close Ecosystem API** | Not enough data | Not enough data | 

#### Agentic AI - Social Media Advertising

| Feature | MavSocial | Sprout Social | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Social Functionality

| Feature | MavSocial | Sprout Social | 
|---|---|---|
| **Social Functionality** | Not enough data | Not enough data | 

#### Campaign Management

| Feature | MavSocial | Sprout Social | 
|---|---|---|
| **Campaign Dashboard** | Not enough data | Not enough data | 
| **Campaign Optimization** | Not enough data | Not enough data | 
| **Reach** | Not enough data | Not enough data | 
| **Bulk Editing** | Not enough data | Not enough data | 
| **Batch Uploading** | Not enough data | Not enough data | 
| **Brand Safety** | Feature Not Available | Not enough data | 
| **Fraud Protection** | Feature Not Available | Not enough data | 
| **Frequency Capping** | Feature Not Available | Not enough data | 
| **Budget Pacing** | Not enough data | Not enough data | 
| **Creative Optimization** | Feature Not Available | Not enough data | 
| **Rich Media Capabilties** | Not enough data | Not enough data | 
| **In-App Ads** | Not enough data | Not enough data | 
| **Mobile Rich Media Capabilities** | Not enough data | Not enough data | 

#### Targeting

| Feature | MavSocial | Sprout Social | 
|---|---|---|
| **Targeting** | Not enough data | Not enough data | 
| **Retargeting** | Not enough data | Not enough data | 
| **Geo-Targeting** | Not enough data | Not enough data | 
| **Contextual Targeting** | Feature Not Available | Not enough data | 

#### Platform

| Feature | MavSocial | Sprout Social | 
|---|---|---|
| **API / Integrations** | Not enough data | Not enough data | 
| **Custom Reports** | Feature Not Available | Not enough data | 
| **User, Role, and Access Management** | Not enough data | Not enough data | 
| **Performance and Reliability** | Not enough data | Not enough data | 
| **Enterprise Scalability** | Not enough data | Not enough data | 
| **Customization** | Not enough data | Not enough data | 
| **Workflow Capability** | Not enough data | Not enough data | 
| **Internationalization** | Not enough data | Not enough data | 
| **Notifications** | Not enough data | Not enough data | 

### Social Media Listening Tools

| Product | Score | Reviews |
|---|---|---|
| **MavSocial** | 8.6/10 | 10 |
| **Sprout Social** | 7.4/10 | 2202 |

#### Monitoring & Listening

| Feature | MavSocial | Sprout Social | 
|---|---|---|
| **Social Measurement** | 9.2 (8 reviews) | 8.5 (1909 reviews) | 
| **Influencer Identification** | Feature Not Available | 7.0 (1433 reviews) | 
| **Brand Monitoring** | Not enough data | 8.1 (1232 reviews) | 
| **Keyword Tracking** | Not enough data | 7.9 (1196 reviews) | 
| **Trend Analysis** | Feature Not Available | 7.7 (1168 reviews) | 
| **Competitor Analysis** | Not enough data | 7.8 (1193 reviews) | 

#### Agentic AI - Social Media Listening Tools

| Feature | MavSocial | Sprout Social | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.4 (386 reviews) | 
| **Cross-system Integration** | Not enough data | 6.5 (398 reviews) | 
| **Adaptive Learning** | Not enough data | 6.4 (386 reviews) | 
| **Proactive Assistance** | Not enough data | 6.4 (387 reviews) | 
| **Decision Making** | Not enough data | 6.5 (387 reviews) | 

#### Data Management & Analysis

| Feature | MavSocial | Sprout Social | 
|---|---|---|
| **Sentiment Analysis** | Not enough data | 7.5 (1213 reviews) | 
| **Social Reporting** | 8.1 (8 reviews) | 8.6 (1999 reviews) | 
| **Alerts and Notifications** | Not enough data | 8.1 (1230 reviews) | 
| **Advanced Data Filtering** | Feature Not Available | 7.8 (1128 reviews) | 

### Social Customer Service

| Product | Score | Reviews |
|---|---|---|
| **MavSocial** | N/A | N/A |
| **Sprout Social** | 7.8/10 | 1632 |

#### Generative AI

| Feature | MavSocial | Sprout Social | 
|---|---|---|
| **AI Text Generation** | Not enough data | 7.1 (865 reviews) | 
| **AI Text Summarization** | Not enough data | 7.0 (850 reviews) | 

#### Process

| Feature | MavSocial | Sprout Social | 
|---|---|---|
| **Mentions** | Not enough data | 8.4 (1469 reviews) | 
| **Tickets** | Not enough data | 7.9 (1248 reviews) | 
| **Macros** | Not enough data | 7.7 (1009 reviews) | 

#### Channels

| Feature | MavSocial | Sprout Social | 
|---|---|---|
| **Email** | Not enough data | Feature Not Available | 
| **Social** | Not enough data | 8.8 (1523 reviews) | 
| **Live Chat** | Not enough data | Feature Not Available | 
| **Phone** | Not enough data | Feature Not Available | 
| **Text** | Not enough data | Feature Not Available | 

#### Insight

| Feature | MavSocial | Sprout Social | 
|---|---|---|
| **Surveys** | Not enough data | 7.4 (1126 reviews) | 
| **Reporting** | Not enough data | 8.4 (1434 reviews) | 
| **Visitor Activity** | Not enough data | Feature Not Available | 
| **Help Desk** | Not enough data | Feature Not Available | 

### Online Reputation Management

| Product | Score | Reviews |
|---|---|---|
| **MavSocial** | N/A | N/A |
| **Sprout Social** | N/A | N/A |

#### Consumer Intelligence

| Feature | MavSocial | Sprout Social | 
|---|---|---|
| **Customer Feedback** | Not enough data | Not enough data | 
| **Competitive Intelligence** | Not enough data | Not enough data | 
| **Sentiment Analysis** | Not enough data | Not enough data | 

#### Reporting

| Feature | MavSocial | Sprout Social | 
|---|---|---|
| **Revenue Reporting** | Not enough data | Not enough data | 
| **Corporate Reporting** | Not enough data | Not enough data | 
| **Dashboard** | Not enough data | Not enough data | 

#### Media Monitoring

| Feature | MavSocial | Sprout Social | 
|---|---|---|
| **Social Networks Monitoring** | Not enough data | Not enough data | 
| **Social Media Management** | Not enough data | Not enough data | 
| **Digital Media Monitoring** | Not enough data | Not enough data | 

#### In-House Management

| Feature | MavSocial | Sprout Social | 
|---|---|---|
| **Employee Performance** | Not enough data | Not enough data | 
| **Team Workflow** | Not enough data | Not enough data | 

#### Generative AI

| Feature | MavSocial | Sprout Social | 
|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | 

#### Agentic AI - Online Reputation Management

| Feature | MavSocial | Sprout Social | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (4):** [Social Media Analytics Software](https://www.g2.com/categories/social-media-analytics), [Social Media Suites](https://www.g2.com/categories/social-media-suites), [Social Media Management Tools](https://www.g2.com/categories/social-media-mgmt), [Social Media Listening Tools](https://www.g2.com/categories/social-media-listening-tools)

**Unique to MavSocial (3):** [Content Curation Tools](https://www.g2.com/categories/content-curation), [Social Media Advertising Software](https://www.g2.com/categories/social-media-advertising), [Online Reputation Management Software](https://www.g2.com/categories/online-reputation-management)

**Unique to Sprout Social (1):** [Social Customer Service Software](https://www.g2.com/categories/social-customer-service)


---
## Reviewer Demographics

### By Company Size

| Segment | MavSocial | Sprout Social | 
|---|---|---|
| **Small-Business** | 71.1% | 44.6% | 
| **Mid-Market** | 22.2% | 37.7% | 
| **Enterprise** | 6.7% | 17.6% | 

### By Industry

#### MavSocial

- **Marketing and Advertising:** 31.9%
- **Internet:** 12.8%
- **Computer Software:** 6.4%
- **Automotive:** 4.3%
- **Information Technology and Services:** 4.3%
- **Leisure, Travel & Tourism:** 4.3%
- **Media Production:** 4.3%
- **Retail:** 4.3%
- **Management Consulting:** 2.1%
- **Online Media:** 2.1%
- **Other:** 23.4%

#### Sprout Social

- **Marketing and Advertising:** 20.5%
- **Non-Profit Organization Management:** 6.2%
- **Higher Education:** 5.6%
- **Information Technology and Services:** 3.8%
- **Financial Services:** 3.2%
- **Computer Software:** 3.2%
- **Hospital & Health Care:** 2.9%
- **Public Relations and Communications:** 2.4%
- **Retail:** 2.4%
- **Health, Wellness and Fitness:** 2.2%
- **Other:** 47.7%

---
## Alternatives

### Alternatives to MavSocial

- [Hootsuite](https://www.g2.com/products/hootsuite/reviews) — 4.3/5 stars (7184 reviews)
- [Agorapulse](https://www.g2.com/products/agorapulse/reviews) — 4.5/5 stars (971 reviews)
- [Sendible](https://www.g2.com/products/sendible/reviews) — 4.5/5 stars (904 reviews)
- [Sprinklr Social](https://www.g2.com/products/sprinklr-social/reviews) — 4.1/5 stars (1207 reviews)
- [Brandwatch Social Media Management](https://www.g2.com/products/brandwatch-social-media-management/reviews) — 4.0/5 stars (983 reviews)
- [Zoho Social](https://www.g2.com/products/zoho-social/reviews) — 4.6/5 stars (2915 reviews)
- [Oktopost](https://www.g2.com/products/oktopost/reviews) — 4.4/5 stars (185 reviews)
- [Eclincher](https://www.g2.com/products/eclincher/reviews) — 4.6/5 stars (442 reviews)
- [Buffer](https://www.g2.com/products/buffer/reviews) — 4.3/5 stars (1039 reviews)
- [TweetDeck](https://www.g2.com/products/tweetdeck/reviews) — 4.3/5 stars (655 reviews)

### Alternatives to Sprout Social

- [Reputation](https://www.g2.com/products/reputation/reviews) — 4.6/5 stars (2469 reviews)
- [Sprinklr Social](https://www.g2.com/products/sprinklr-social/reviews) — 4.1/5 stars (1207 reviews)
- [Eclincher](https://www.g2.com/products/eclincher/reviews) — 4.6/5 stars (442 reviews)
- [Statusbrew](https://www.g2.com/products/statusbrew-inc/reviews) — 4.8/5 stars (251 reviews)
- [Hootsuite](https://www.g2.com/products/hootsuite/reviews) — 4.3/5 stars (7184 reviews)
- [Meltwater](https://www.g2.com/products/meltwater/reviews) — 4.1/5 stars (2645 reviews)
- [Vista Social](https://www.g2.com/products/vista-social/reviews) — 4.8/5 stars (1105 reviews)
- [Brandwatch Social Media Management](https://www.g2.com/products/brandwatch-social-media-management/reviews) — 4.0/5 stars (983 reviews)
- [Agorapulse](https://www.g2.com/products/agorapulse/reviews) — 4.5/5 stars (971 reviews)
- [Sendible](https://www.g2.com/products/sendible/reviews) — 4.5/5 stars (904 reviews)

---
## Top Discussions

### MavSocial

- Title: [Is there a plan to make Google+ available on MavSocial?](https://www.g2.com/discussions/google-on-mavsocial) — 1 comment, 1 upvote
  > **Top comment:** "Hi Sharon. There have been many changes with G+ recently and we plan to have a release for users to publish to G+ in our late 2015 version."

### Sprout Social

- Title: [Is there a place of education for users?](https://www.g2.com/discussions/15585-is-there-a-place-of-education-for-users) — 7 comments, 1 upvote
  > **Top comment:** "General education: https://sproutsocial.com/insights/webinars/ and overall intro webinar:..."
- Title: [Is Sprout Social legit?](https://www.g2.com/discussions/is-sprout-social-legit) — 4 comments, 1 upvote
  > **Top comment:** "Yes!"
- Title: [Does Sprout Social have a free plan?](https://www.g2.com/discussions/does-sprout-social-have-a-free-plan) — 3 comments
  > **Top comment:** "No"
- Title: [How can I access a more affordable reasonably priced membership with Sprout Social](https://www.g2.com/discussions/how-can-i-access-a-more-affordable-reasonably-priced-membership-with-sprout-social) — 3 comments, 1 upvote
  > **Top comment:** "The best option? Get directly in contact with a sales rep. They'll be able to offer you a custom-made offer that suits your needs and budget. 
"
- Title: [What can sprout social do?](https://www.g2.com/discussions/what-can-sprout-social-do) — 2 comments
  > **Top comment:** "It’s a great tool for social listening "

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/mavsocial-vs-sprout-social)