# Mautic vs Odoo Marketing Automation Comparison | | Mautic | Odoo Marketing Automation | |---|---|---| | **Star Rating** | 4.6 out of 5 | 4.5 out of 5 | | **Total Reviews** | 22 | 36 | | **Largest Market Segment** | Small-Business (88.9% of reviews) | Small-Business (66.7% of reviews) | | **Entry Level Price** | No pricing available | 36 per app/ per user/ per month | --- ## Top Pros & Cons ### Mautic **Not enough data** ### Odoo Marketing Automation Pros: - Ease of Use (9 reviews) - Automation (8 reviews) Cons: - Learning Curve (6 reviews) - Learning Difficulty (4 reviews) --- ## Ratings Comparison | Rating | Mautic | Odoo Marketing Automation | |---|---|---| | **Meets Requirements** | 8.8 (11 reviews) | 8.8 (22 reviews) | | **Ease of Use** | 7.8 (12 reviews) | 8.6 (22 reviews) | | **Ease of Setup** | 7.0 (9 reviews) | 8.4 (15 reviews) | | **Ease of Admin** | 8.1 (7 reviews) | 7.9 (8 reviews) | | **Quality of Support** | 6.1 (9 reviews) | 8.2 (17 reviews) | | **Has the product been a good partner in doing business?** | 8.3 (6 reviews) | 7.9 (7 reviews) | | **Product Direction (% positive)** | 10.0 (11 reviews) | 8.9 (21 reviews) | --- ## Pricing ### Mautic #### Entry-Level Pricing No pricing available #### Free Trial No information available ### Odoo Marketing Automation #### Entry-Level Pricing Plan: Odoo Marketing Automation Price: 36 per app/ per user/ per month Description: New customers get a discount on the initial number of users purchased Key Features: - Cloud/ On Premise Hosting - Unlimited Support (Free self setup or service options) - Integrated with other sales & marketing apps [Learn more about Odoo Marketing Automation](https://www.g2.com/products/odoo-marketing-automation/reviews) #### Free Trial Yes --- ## Features Comparison By Category ### Marketing Automation | Product | Score | Reviews | |---|---|---| | **Mautic** | 8.5/10 | 9 | | **Odoo Marketing Automation** | 8.8/10 | 21 | #### Email Marketing | Feature | Mautic | Odoo Marketing Automation | |---|---|---| | **Building and Personalizing Emails** | 9.4 (9 reviews) | 8.9 (15 reviews) | | **Sending Outbound Emails** | 9.8 (9 reviews) | 9.0 (14 reviews) | | **Manage Email Deliverability** | 8.7 (9 reviews) | 9.2 (14 reviews) | | **Automated Email Responses** | 9.1 (9 reviews) | 9.3 (14 reviews) | #### Online Marketing | Feature | Mautic | Odoo Marketing Automation | |---|---|---| | **Landing Pages and Forms** | 8.8 (8 reviews) | 8.5 (12 reviews) | | **Dynamic Content** | 7.5 (8 reviews) | 8.1 (13 reviews) | | **A/B Testing** | 7.8 (6 reviews) | 8.3 (12 reviews) | | **Mobile Optimized** | 7.9 (8 reviews) | 9.2 (13 reviews) | | **Search Tracking and Optimization** | 7.9 (8 reviews) | 9.0 (12 reviews) | #### Lead Management | Feature | Mautic | Odoo Marketing Automation | |---|---|---| | **Marketing Lead Database** | 9.6 (9 reviews) | 9.2 (12 reviews) | | **Data Quality Management** | 9.1 (9 reviews) | 8.8 (11 reviews) | | **Segmentation** | 9.4 (9 reviews) | 8.9 (12 reviews) | | **Lead Scoring and Grading** | 9.0 (7 reviews) | 8.6 (12 reviews) | | **Lead Nurturing** | 9.2 (8 reviews) | 9.5 (13 reviews) | | **Online Behavior Tracking** | 8.8 (8 reviews) | 8.6 (11 reviews) | | **Automated Alerts and Tasks** | 8.5 (9 reviews) | 8.8 (13 reviews) | | **CRM Lead Integration** | 9.0 (7 reviews) | 9.2 (13 reviews) | #### Campaign Management | Feature | Mautic | Odoo Marketing Automation | |---|---|---| | **Program Management** | 9.3 (7 reviews) | 9.0 (13 reviews) | | **Event / Webinar Marketing** | 8.3 (6 reviews) | 8.6 (11 reviews) | | **Calendaring** | 8.1 (7 reviews) | 8.6 (12 reviews) | | **Budgeting** | Feature Not Available | 8.5 (11 reviews) | #### Social | Feature | Mautic | Odoo Marketing Automation | |---|---|---| | **Social Listening** | 7.0 (5 reviews) | 9.1 (11 reviews) | | **Social Sharing** | 8.3 (5 reviews) | 9.4 (12 reviews) | | **Social Campaigns** | 8.3 (6 reviews) | 9.3 (12 reviews) | | **Social Media Engagement** | 7.5 (6 reviews) | 9.2 (12 reviews) | | **Social Media Advertising** | 8.1 (6 reviews) | 9.0 (13 reviews) | #### Reporting & Analytics | Feature | Mautic | Odoo Marketing Automation | |---|---|---| | **Basic Reporting** | 9.3 (9 reviews) | 9.2 (16 reviews) | | **Web Analytics** | 8.6 (7 reviews) | 8.8 (13 reviews) | | **ROI Analytics** | 7.8 (6 reviews) | 8.8 (11 reviews) | | **Revenue Analytics** | 7.3 (5 reviews) | 8.3 (11 reviews) | | **SEO / Keyword Analytics** | Feature Not Available | 7.9 (11 reviews) | #### Platform | Feature | Mautic | Odoo Marketing Automation | |---|---|---| | **Customization ** | 8.8 (7 reviews) | 8.5 (10 reviews) | | **Workflow Capability** | 8.8 (7 reviews) | 9.2 (10 reviews) | | **User, Role, and Access Management** | 9.5 (7 reviews) | 8.9 (9 reviews) | | **Internationalization** | 9.0 (7 reviews) | 9.0 (8 reviews) | | **Sandbox / Test Environments** | 7.6 (7 reviews) | 8.5 (8 reviews) | | **Performance and Reliability** | 8.3 (8 reviews) | 8.5 (9 reviews) | | **Output Document Generation** | 8.6 (6 reviews) | 8.7 (9 reviews) | #### Agentic AI - Marketing Automation | Feature | Mautic | Odoo Marketing Automation | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Multi-step Planning** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | #### Integration | Feature | Mautic | Odoo Marketing Automation | |---|---|---| | **Data Import & Export Tools** | 8.6 (7 reviews) | 8.1 (9 reviews) | | **Integration APIs** | 8.6 (7 reviews) | 7.4 (9 reviews) | | **Breadth of Partner Applications** | 7.2 (6 reviews) | 7.2 (9 reviews) | ### Lead Generation | Product | Score | Reviews | |---|---|---| | **Mautic** | N/A | N/A | | **Odoo Marketing Automation** | N/A | N/A | #### Lead Generation | Feature | Mautic | Odoo Marketing Automation | |---|---|---| | **Lead Builder** | Not enough data | Not enough data | | **CRM Integration** | Not enough data | Not enough data | | **Marketing Automation Integration** | Not enough data | Not enough data | | **Social Media Integration** | Not enough data | Not enough data | | **Data Import & Export Tools** | Not enough data | Not enough data | ### SMS Marketing | Product | Score | Reviews | |---|---|---| | **Mautic** | N/A | N/A | | **Odoo Marketing Automation** | N/A | N/A | #### Text Messaging | Feature | Mautic | Odoo Marketing Automation | |---|---|---| | **Bulk SMS** | Not enough data | Not enough data | | **Two-Way Text Messaging** | Not enough data | Not enough data | | **Text Scheduler** | Not enough data | Not enough data | | **Automatic Replies** | Not enough data | Not enough data | | **Automatic URL Shortening** | Not enough data | Not enough data | | **MMS Marketing** | Not enough data | Not enough data | | **Personalization** | Not enough data | Not enough data | | **Transactional SMS** | Not enough data | Not enough data | #### SMS Platform | Feature | Mautic | Odoo Marketing Automation | |---|---|---| | **Reporting** | Not enough data | Not enough data | | **Automation** | Not enough data | Not enough data | | **White Label** | Not enough data | Not enough data | | **Text-to-Landline** | Not enough data | Not enough data | | **Short Codes** | Not enough data | Not enough data | | **API Integration** | Not enough data | Not enough data | #### Agentic AI - SMS Marketing | Feature | Mautic | Odoo Marketing Automation | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Multi-step Planning** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Natural Language Interaction** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | #### AI Automation - SMS Marketing | Feature | Mautic | Odoo Marketing Automation | |---|---|---| | **AI SMS** | Not enough data | Not enough data | #### AI Content Generation - SMS Marketing | Feature | Mautic | Odoo Marketing Automation | |---|---|---| | **AI SMS** | Not enough data | Not enough data | ### Lead Capture | Product | Score | Reviews | |---|---|---| | **Mautic** | N/A | N/A | | **Odoo Marketing Automation** | N/A | N/A | #### Lead Monitoring | Feature | Mautic | Odoo Marketing Automation | |---|---|---| | **Features** | Not enough data | Not enough data | | **Performance** | Not enough data | Not enough data | | **Identification** | Not enough data | Not enough data | #### Agentic AI - Lead Capture | Feature | Mautic | Odoo Marketing Automation | |---|---|---| | **Cross-system Integration** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | #### Data Capture | Feature | Mautic | Odoo Marketing Automation | |---|---|---| | **Mobile** | Not enough data | Not enough data | | **Websites** | Not enough data | Not enough data | | **Social Media** | Not enough data | Not enough data | | **Data** | Not enough data | Not enough data | #### Analytics | Feature | Mautic | Odoo Marketing Automation | |---|---|---| | **Export/Import** | Not enough data | Not enough data | | **Reporting** | Not enough data | Not enough data | #### Customization | Feature | Mautic | Odoo Marketing Automation | |---|---|---| | **Forms** | Not enough data | Not enough data | | **Personalization** | Not enough data | Not enough data | | **Templates** | Not enough data | Not enough data | | **Integration** | Not enough data | Not enough data | ### Website Builder | Product | Score | Reviews | |---|---|---| | **Mautic** | N/A | N/A | | **Odoo Marketing Automation** | N/A | N/A | #### Customizations | Feature | Mautic | Odoo Marketing Automation | |---|---|---| | **Templates** | Not enough data | Not enough data | | **Drag and Drop** | Not enough data | Not enough data | | **HTML Input** | Not enough data | Not enough data | | **Domain Name** | Not enough data | Not enough data | #### Growth | Feature | Mautic | Odoo Marketing Automation | |---|---|---| | **SEO** | Not enough data | Not enough data | | **Site Analytics** | Not enough data | Not enough data | | **Marketing Tools** | Not enough data | Not enough data | | **E-Commerce** | Not enough data | Not enough data | | **Hosting** | Not enough data | Not enough data | #### Content | Feature | Mautic | Odoo Marketing Automation | |---|---|---| | **Email Integrations** | Not enough data | Not enough data | | **Content Management** | Not enough data | Not enough data | | **Permissions** | Not enough data | Not enough data | | **WordPress Tool** | Not enough data | Not enough data | #### Support | Feature | Mautic | Odoo Marketing Automation | |---|---|---| | **Customer Support** | Not enough data | Not enough data | --- ## Categories **Shared Categories (1):** [Marketing Automation Software](https://www.g2.com/categories/marketing-automation) **Unique to Mautic (1):** [Lead Capture Software](https://www.g2.com/categories/lead-capture) **Unique to Odoo Marketing Automation (2):** [SMS Marketing Software](https://www.g2.com/categories/sms-marketing), [Website Builder Software](https://www.g2.com/categories/website-builder) --- ## Reviewer Demographics ### By Company Size | Segment | Mautic | Odoo Marketing Automation | |---|---|---| | **Small-Business** | 88.9% | 66.7% | | **Mid-Market** | 11.1% | 25.9% | | **Enterprise** | 0% | 7.4% | ### By Industry #### Mautic - **Marketing and Advertising:** 42.1% - **Information Technology and Services:** 10.5% - **Health, Wellness and Fitness:** 10.5% - **Computer Software:** 10.5% - **Hospital & Health Care:** 5.3% - **Food & Beverages:** 5.3% - **E-Learning:** 5.3% - **Automotive:** 5.3% - **Alternative Medicine:** 5.3% #### Odoo Marketing Automation - **Marketing and Advertising:** 20.0% - **Mechanical or Industrial Engineering:** 8.0% - **Food & Beverages:** 8.0% - **Information Technology and Services:** 8.0% - **Accounting:** 4.0% - **Apparel & Fashion:** 4.0% - **Architecture & Planning:** 4.0% - **Automotive:** 4.0% - **Computer & Network Security:** 4.0% - **Design:** 4.0% - **Other:** 32.0% --- ## Alternatives ### Alternatives to Mautic - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14860 reviews) - [Intuit Mailchimp All-in-One Marketing Platform](https://www.g2.com/products/intuit-mailchimp-all-in-one-marketing-platform/reviews) — 4.4/5 stars (5428 reviews) - [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) — 4.4/5 stars (14716 reviews) - [HighLevel](https://www.g2.com/products/highlevel/reviews) — 4.6/5 stars (647 reviews) - [Adobe Marketo Engage](https://www.g2.com/products/adobe-marketo-engage/reviews) — 4.1/5 stars (3148 reviews) - [Insider One](https://www.g2.com/products/insider-one/reviews) — 4.8/5 stars (1412 reviews) - [SAP Engagement Cloud (formerly SAP Emarsys)](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/reviews) — 4.2/5 stars (637 reviews) - [Constant Contact Advanced Automation](https://www.g2.com/products/constant-contact-advanced-automation/reviews) — 4.4/5 stars (960 reviews) - [WebEngage](https://www.g2.com/products/webengage/reviews) — 4.5/5 stars (767 reviews) - [Oracle Eloqua](https://www.g2.com/products/oracle-eloqua/reviews) — 3.9/5 stars (626 reviews) ### Alternatives to Odoo Marketing Automation - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14860 reviews) - [RD Station Marketing](https://www.g2.com/products/rd-station-marketing/reviews) — 4.7/5 stars (371 reviews) - [Klaviyo](https://www.g2.com/products/klaviyo/reviews) — 4.5/5 stars (1357 reviews) - [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) — 4.4/5 stars (14716 reviews) - [Intuit Mailchimp All-in-One Marketing Platform](https://www.g2.com/products/intuit-mailchimp-all-in-one-marketing-platform/reviews) — 4.4/5 stars (5428 reviews) - [SAP Engagement Cloud (formerly SAP Emarsys)](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/reviews) — 4.2/5 stars (637 reviews) - [Adobe Marketo Engage](https://www.g2.com/products/adobe-marketo-engage/reviews) — 4.1/5 stars (3148 reviews) - [Brevo Marketing Platform](https://www.g2.com/products/brevo-marketing-platform/reviews) — 4.5/5 stars (2600 reviews) - [Omnisend](https://www.g2.com/products/omnisend/reviews) — 4.6/5 stars (1220 reviews) - [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) — 4.6/5 stars (774 reviews) --- ## Top Discussions ### Mautic No discussions available for this product. ### Odoo Marketing Automation No discussions available for this product. --- **Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/mautic-mautic-vs-odoo-marketing-automation)