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# Mautic vs Odoo Marketing Automation Comparison - What are their main differences?

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MauticOdoo Marketing Automation[+ Add Product](#)

Pricing

**Mautic**
No pricing available

**Odoo Marketing Automation**
Free Trial

**36** per app/ per user/ per month · Odoo Marketing Automation

**Pricing Insights**
from reviews

Time to Implement

**Mautic**
\<1 month

Based on 6 responses

**Odoo Marketing Automation**
Not enough reviews yet

Return on Investment

**Mautic**
Not enough reviews yet

**Odoo Marketing Automation**
Not enough reviews yet

Perceived Cost

**Mautic**
Not enough reviews yet

**Odoo Marketing Automation**
$$$$$

Average Discount

**Mautic**
Not enough reviews yet

**Odoo Marketing Automation**
Not enough reviews yet

 ![Mautic](https://images.g2crowd.com/uploads/product/hd_favicon/f74552b3bbb61c7827be5f3910cb293d/mautic-mautic.svg "Mautic")

 ![Odoo Marketing Automation](https://images.g2crowd.com/uploads/product/hd_favicon/7b295a1777eb6901df34469d449cca56/odoo-marketing-automation.svg "Odoo Marketing Automation")

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**Pros & Cons**
from reviews

**Mautic**
Not enough data

**Odoo Marketing Automation**
[
Ease of Use (9)
](https://www.g2.com/products/odoo-marketing-automation/reviews?filters%5Bsentiment_snippet%5D=1345352&qs=pros-and-cons#reviews)[
Automation (8)
](https://www.g2.com/products/odoo-marketing-automation/reviews?filters%5Bsentiment_snippet%5D=2236932&qs=pros-and-cons#reviews)[
Learning Curve (6)
](https://www.g2.com/products/odoo-marketing-automation/reviews?filters%5Bsentiment_snippet%5D=1345455&qs=pros-and-cons#reviews)[
Learning Difficulty (4)
](https://www.g2.com/products/odoo-marketing-automation/reviews?filters%5Bsentiment_snippet%5D=2236684&qs=pros-and-cons#reviews)

Integrations

**Mautic**
Not enough data

**Odoo Marketing Automation**
[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_8e123398655ea08944802dc11fbc74e6/intuit-mailchimp-email-marketing.png "Product Avatar Image")

Intuit Mailchimp Email...

](https://www.g2.com/products/intuit-mailchimp-email-marketing/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_66ff5ecae0c1d74acec4a6e07d288c7c/tallyprime.png "Product Avatar Image")

TallyPrime

](https://www.g2.com/products/tallyprime/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_d9d3ff178178a1f790a9d6114e104471/zoho-crm.png "Product Avatar Image")

Zoho

](https://www.g2.com/products/zoho-crm/reviews)[
View all
](https://www.g2.com/products/odoo-marketing-automation/integrations)

Screenshots

**Mautic**
 ![Mautic screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/1224812/DROPSOLID-MAUTIC-PITCH-MASTER---shared-with-Mautic-Comf---Google-Slides.png)

**Odoo Marketing Automation**
 ![Odoo Marketing Automation screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/142040/marketing-automation-screenshot-03.gif)

**Ratings**
from reviews

Meets Requirements

**Mautic**

8.8

8.811

**Odoo Marketing Automation**

8.7

8.723

Ease of Use

**Mautic**

7.8

7.812

**Odoo Marketing Automation**

8.6

8.623

Ease of Setup

**Mautic**

7.0

7.09

**Odoo Marketing Automation**

8.5

8.516

Ease of Admin

**Mautic**

8.1

8.17

**Odoo Marketing Automation**

7.9

7.98

Quality of Support

**Mautic**

6.1

6.19

**Odoo Marketing Automation**

8.2

8.218

Has the product been a good partner in doing business?

**Mautic**

8.3

8.36

**Odoo Marketing Automation**

7.9

7.97

Product Direction (% positive)

**Mautic**

10.0

10.011

**Odoo Marketing Automation**

8.9

8.922

**Features**
ratings from reviews

Marketing Automation[Hide 106 FeaturesShow 106 Features](javascript:void(0);)

8.5

9

8.8

22

Email Marketing

Building and Personalizing Emails

9.4(won by 0.5)

9

 (There is a greater than 0.5 difference between this product's rating and its competitors)

8.9

15

Sending Outbound Emails

9.8(won by 0.7)

9

 (There is a greater than 0.5 difference between this product's rating and its competitors)

9.1

15

Manage Email Deliverability

8.7

9

9.2(won by 0.5)

14

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Automated Email Responses

9.1

9

9.3(won by 0.2)

15

Online Marketing

Dynamic Content

7.5

8

8.1(won by 0.6)

13

 (There is a greater than 0.5 difference between this product's rating and its competitors)

A/B Testing

7.8

6

8.3(won by 0.5)

12

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Mobile Optimized

7.9

8

9.2(won by 1.3)

13

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Search Tracking and Optimization

7.9

8

9.0(won by 1.1)

12

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Landing Pages and Forms

8.8(won by 0.3)

8

8.5

12

Conversion Rate Optimization

Not enough data

Not enough data

Multivariate Testing

Not enough data

Not enough data

Customizable Forms

Not enough data

Not enough data

Lead Management

Marketing Lead Database

9.6(won by 0.4)

9

9.2

12

Data Quality Management

9.1(won by 0.3)

9

8.8

11

Segmentation

9.4(won by 0.4)

9

9.0

13

Lead Scoring and Grading

9.0(won by 0.4)

7

8.6

12

Lead Nurturing

9.2

8

9.5(won by 0.3)

13

Email Tracking

8.8(won by 0.2)

8

8.6

11

Automated Alerts and Tasks

8.5

9

8.8(won by 0.3)

13

CRM Lead Integration

9.0

7

9.2(won by 0.2)

13

Third-Party Integrations

Not enough data

Not enough data

Real-Time Data

Not enough data

Not enough data

Social Marketing

Not enough data

Not enough data

Email Marketing

Not enough data

Not enough data

Multi-Channel Marketing

Not enough data

Not enough data

Conversion Tracking

Not enough data

Not enough data

ROI Tracking

Not enough data

Not enough data

Activity Tracking

Not enough data

Not enough data

Engagement Tracking

Not enough data

Not enough data

Campaign Segmentation

Not enough data

Not enough data

Search Marketing

Not enough data

Not enough data

SMS Marketing

Not enough data

Not enough data

Website Visitor Tracking

Not enough data

Not enough data

Campaign Management

Program Management

9.3(won by 0.3)

7

9.0

13

Event / Webinar Marketing

8.3

6

8.6(won by 0.3)

11

Calendaring

8.1

7

8.6(won by 0.5)

12

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Budgeting

Feature Not Available

8.5(won by default)

11

Campaign Management

Not enough data

Not enough data

Workflow Management

Not enough data

Not enough data

Template Management

Not enough data

Not enough data

Social

Social Listening

7.0

5

9.1(won by 2.1)

11

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Social Sharing

8.3

5

9.4(won by 1.1)

12

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Social Campaigns

8.3

6

9.3(won by 1.0)

12

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Social Media Engagement

7.5

6

9.2(won by 1.7)

12

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Social Media Advertising

8.1

6

9.0(won by 0.9)

13

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Drip Campaigns

Not enough data

Not enough data

Multi-Campaign

Not enough data

Not enough data

Reporting & Analytics

Basic Reporting

9.3(won by 0.1)

9

9.2

16

Web Analytics

8.6

7

8.8(won by 0.2)

13

ROI Analytics

7.8

6

8.8(won by 1.0)

11

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Revenue Analytics

7.3

5

8.3(won by 1.0)

11

 (There is a greater than 0.5 difference between this product's rating and its competitors)

SEO / Keyword Analytics

Feature Not Available

7.9(won by default)

11

Behavior Analytics

Not enough data

Not enough data

Real-Time Analytics

Not enough data

Not enough data

Campaign Analytics

Not enough data

Not enough data

Website Analytics

Not enough data

Not enough data

Visual Analytics

Not enough data

Not enough data

Sales Analytics

Not enough data

Not enough data

Platform

Customization 

8.8(won by 0.3)

7

8.5

10

Workflow Capability

8.8

7

9.2(won by 0.4)

10

User, Role, and Access Management

9.5(won by 0.6)

7

 (There is a greater than 0.5 difference between this product's rating and its competitors)

8.9

9

Internationalization

9.0(tied score)

7

9.0(tied score)

8

Sandbox / Test Environments

7.6

7

8.5(won by 0.9)

8

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Performance and Reliability

8.3

8

8.5(won by 0.2)

9

Output Document Generation

8.6

6

8.7(won by 0.1)

9

Lead Generation

Not enough data

Not enough data

Content Management

Not enough data

Not enough data

Lead Management

Not enough data

Not enough data

List Management

Not enough data

Not enough data

Mobile Access

Not enough data

Not enough data

Agentic AI - Marketing Automation

Autonomous Task Execution

Not enough data

Not enough data

Multi-step Planning

Not enough data

Not enough data

Cross-system Integration

Not enough data

Not enough data

Adaptive Learning

Not enough data

Not enough data

Proactive Assistance

Not enough data

Not enough data

Decision Making

Not enough data

Not enough data

Campaign Planning

Not enough data

Not enough data

Integration

Data Import & Export Tools

8.6(won by 0.5)

7

 (There is a greater than 0.5 difference between this product's rating and its competitors)

8.1

9

Integration APIs

8.6(won by 1.2)

7

 (There is a greater than 0.5 difference between this product's rating and its competitors)

7.4

9

Breadth of Partner Applications

7.2(tied score)

6

7.2(tied score)

9

Social Media Integration

Not enough data

Not enough data

Additional Functionality

Social Promotion

Not enough data

Not enough data

Customizable Branding

Not enough data

Not enough data

Monitoring

Not enough data

Not enough data

CRM

Not enough data

Not enough data

Reporting & Statistics

Not enough data

Not enough data

Live Chat

Not enough data

Not enough data

Customer Journey Mapping

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

Mass Texting

Not enough data

Not enough data

Drag & Drop

Not enough data

Not enough data

Email Templates

Not enough data

Not enough data

Automated Scheduling

Not enough data

Not enough data

Campaign Scheduling

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Social Media Monitoring

Not enough data

Not enough data

Activity Dashboard

Not enough data

Not enough data

Lead Capture

Not enough data

Not enough data

Customizable Templates

Not enough data

Not enough data

Marketing Automation

Not enough data

Not enough data

Event Triggered Actions

Not enough data

Not enough data

Marketing Calendar

Not enough data

Not enough data

Customizable CTAs

Not enough data

Not enough data

Multi-Channel Communication

Not enough data

Not enough data

Data Import/Export

Not enough data

Not enough data

Lead Qualification

Not enough data

Not enough data

Show 4 feature categories with incomplete data

Lead Capture[Hide 83 FeaturesShow 83 Features](javascript:void(0);)

Not enough data

Not enough data

Agentic AI - Lead Capture

Cross-system Integration

Not enough data

Not enough data

Proactive Assistance

Not enough data

Not enough data

Lead Monitoring

Features

Not enough data

Not enough data

Performance

Not enough data

Not enough data

Identification

Not enough data

Not enough data

Lead Capture

Not enough data

Not enough data

Data Capture

Mobile

Not enough data

Not enough data

Websites

Not enough data

Not enough data

Social Media

Not enough data

Not enough data

Data

Not enough data

Not enough data

Analytics

Export/Import

Not enough data

Not enough data

Reporting

Not enough data

Not enough data

Customization

Web Forms

Not enough data

Not enough data

Personalization

Not enough data

Not enough data

Templates

Not enough data

Not enough data

Integration

Not enough data

Not enough data

Social Media Integration

Not enough data

Not enough data

Customizable Forms

Not enough data

Not enough data

Customizable Templates

Not enough data

Not enough data

Additional Functionality

Lead Segmentation

Not enough data

Not enough data

Conversion Tracking

Not enough data

Not enough data

Activity Dashboard

Not enough data

Not enough data

A/B Testing

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Pipeline Management

Not enough data

Not enough data

Drag & Drop

Not enough data

Not enough data

Reporting & Statistics

Not enough data

Not enough data

Multi-Campaign

Not enough data

Not enough data

Prospecting Tools

Not enough data

Not enough data

Customizable Fields

Not enough data

Not enough data

Lead Distribution

Not enough data

Not enough data

Event Triggered Actions

Not enough data

Not enough data

Engagement Tracking

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

Chat/Messaging

Not enough data

Not enough data

CRM

Not enough data

Not enough data

Email Marketing

Not enough data

Not enough data

Template Management

Not enough data

Not enough data

Lead Nurturing

Not enough data

Not enough data

Customizable Branding

Not enough data

Not enough data

Contact Management

Not enough data

Not enough data

Contact Database

Not enough data

Not enough data

Email Management

Not enough data

Not enough data

Real-Time Notifications

Not enough data

Not enough data

Customer Segmentation

Not enough data

Not enough data

Surveys & Feedback

Not enough data

Not enough data

Campaign Management

Not enough data

Not enough data

Activity Tracking

Not enough data

Not enough data

Alerts/Notifications

Not enough data

Not enough data

Data Extraction

Not enough data

Not enough data

Lead Notifications

Not enough data

Not enough data

Reporting/Analytics

Not enough data

Not enough data

Dashboard

Not enough data

Not enough data

Business Card/Badge Scanning

Not enough data

Not enough data

Lead Generation

Not enough data

Not enough data

Customer Database

Not enough data

Not enough data

Autoresponders

Not enough data

Not enough data

Lead Qualification

Not enough data

Not enough data

API

Not enough data

Not enough data

Forms Management

Not enough data

Not enough data

Visitor Tracking

Not enough data

Not enough data

Lead Management

Not enough data

Not enough data

Campaign Analytics

Not enough data

Not enough data

Search/Filter

Not enough data

Not enough data

Campaign Planning

Not enough data

Not enough data

Lead Scoring

Not enough data

Not enough data

Email Tracking

Not enough data

Not enough data

Drip Campaigns

Not enough data

Not enough data

Campaign Segmentation

Not enough data

Not enough data

Lead Verification/Validation

Not enough data

Not enough data

Source Tracking

Not enough data

Not enough data

Calendar Management

Not enough data

Not enough data

Reminders

Not enough data

Not enough data

Interaction Tracking

Not enough data

Not enough data

Opportunity Management

Not enough data

Not enough data

Sales Reports

Not enough data

Not enough data

Document Storage

Not enough data

Not enough data

Sales Trend Analysis

Not enough data

Not enough data

Monitoring

Not enough data

Not enough data

For Sales Teams/Organizations

Not enough data

Not enough data

Sales Forecasting

Not enough data

Not enough data

Workflow Management

Not enough data

Not enough data

Task Management

Not enough data

Not enough data

Lead Generation[Hide 5 FeaturesShow 5 Features](javascript:void(0);)

Not enough data

Not enough data

Lead Generation

Lead Builder

Not enough data

Not enough data

CRM Integration

Not enough data

Not enough data

Marketing Automation Integration

Not enough data

Not enough data

Social Media Integration

Not enough data

Not enough data

Data Import & Export Tools

Not enough data

Not enough data

SMS Marketing[Hide 76 FeaturesShow 76 Features](javascript:void(0);)

Not enough data

Not enough data

Text Messaging

Bulk SMS

Not enough data

Not enough data

Two-Way Text Messaging

Not enough data

Not enough data

Text Scheduler

Not enough data

Not enough data

Automatic Replies

Not enough data

Not enough data

Automatic URL Shortening

Not enough data

Not enough data

MMS Marketing

Not enough data

Not enough data

Personalization

Not enough data

Not enough data

Transactional SMS

Not enough data

Not enough data

Link Shortening

Not enough data

Not enough data

SMS Messaging

Not enough data

Not enough data

Scheduled Messaging

Not enough data

Not enough data

Chat/Messaging

Not enough data

Not enough data

2-Way Messaging

Not enough data

Not enough data

SMS Platform

Reporting

Not enough data

Not enough data

Marketing Automation

Not enough data

Not enough data

White Label

Not enough data

Not enough data

Text-to-Landline

Not enough data

Not enough data

Short Codes

Not enough data

Not enough data

API Integration

Not enough data

Not enough data

QR Codes

Not enough data

Not enough data

Agentic AI - SMS Marketing

Autonomous Task Execution

Not enough data

Not enough data

Multi-step Planning

Not enough data

Not enough data

Cross-system Integration

Not enough data

Not enough data

Natural Language Interaction

Not enough data

Not enough data

Proactive Assistance

Not enough data

Not enough data

Decision Making

Not enough data

Not enough data

Third-Party Integrations

Not enough data

Not enough data

Campaign Planning

Not enough data

Not enough data

Multi-Language

Not enough data

Not enough data

AI Automation - SMS Marketing

AI SMS

Not enough data

Not enough data

AI Content Generation - SMS Marketing

AI SMS

Not enough data

Not enough data

Additional Functionality

Campaign Scheduling

Not enough data

Not enough data

Reputation Management

Not enough data

Not enough data

Polls/Voting

Not enough data

Not enough data

Compliance Management

Not enough data

Not enough data

Customer Segmentation

Not enough data

Not enough data

Landing Pages/Web Forms

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

API

Not enough data

Not enough data

Text-to-Win

Not enough data

Not enough data

Mobile Coupons

Not enough data

Not enough data

Natural Language Processing

Not enough data

Not enough data

Customizable Templates

Not enough data

Not enough data

Drip Campaigns

Not enough data

Not enough data

Contact Management

Not enough data

Not enough data

Activity Tracking

Not enough data

Not enough data

Communication Management

Not enough data

Not enough data

Reporting/Analytics

Not enough data

Not enough data

Keyword Tracking

Not enough data

Not enough data

Multi-Campaign

Not enough data

Not enough data

Mass Texting

Not enough data

Not enough data

Interaction Tracking

Not enough data

Not enough data

Alerts/Notifications

Not enough data

Not enough data

Consent Management

Not enough data

Not enough data

Engagement Tracking

Not enough data

Not enough data

Open Rate Tracking

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

Automated Responses

Not enough data

Not enough data

Reporting & Statistics

Not enough data

Not enough data

Templates

Not enough data

Not enough data

Survey Builder

Not enough data

Not enough data

Contact Database

Not enough data

Not enough data

Real-Time Notifications

Not enough data

Not enough data

Customizable Fields

Not enough data

Not enough data

Reminders

Not enough data

Not enough data

Mobile Alerts

Not enough data

Not enough data

Automated Scheduling

Not enough data

Not enough data

Campaign Management

Not enough data

Not enough data

MMS

Not enough data

Not enough data

Event Triggered Actions

Not enough data

Not enough data

Mobile Keywords

Not enough data

Not enough data

Audience Targeting

Not enough data

Not enough data

Activity Dashboard

Not enough data

Not enough data

Template Management

Not enough data

Not enough data

Autoresponders

Not enough data

Not enough data

Survey/Poll Management

Not enough data

Not enough data

Website Builder[Hide 48 FeaturesShow 48 Features](javascript:void(0);)

Not enough data

Not enough data

Customizations

Templates

Not enough data

Not enough data

Drag and Drop

Not enough data

Not enough data

HTML Input

Not enough data

Not enough data

Domain Name

Not enough data

Not enough data

Custom Domains

Not enough data

Not enough data

Customizable Forms

Not enough data

Not enough data

Customizable Branding

Not enough data

Not enough data

Customizable Templates

Not enough data

Not enough data

Growth

SEO

Not enough data

Not enough data

Site Analytics

Not enough data

Not enough data

Marketing Tools

Not enough data

Not enough data

E-Commerce

Not enough data

Not enough data

Hosting

Not enough data

Not enough data

Online Booking Tools

Not enough data

Not enough data

Website Analytics

Not enough data

Not enough data

Content

Email Integrations

Not enough data

Not enough data

Content Management

Not enough data

Not enough data

Permissions

Not enough data

Not enough data

WordPress Tool

Not enough data

Not enough data

Design Management

Not enough data

Not enough data

Website Management

Not enough data

Not enough data

eCommerce Management

Not enough data

Not enough data

SEO Management

Not enough data

Not enough data

Website Integration

Not enough data

Not enough data

Social Media Integration

Not enough data

Not enough data

Third-Party Integrations

Not enough data

Not enough data

Support

Customer Support

Not enough data

Not enough data

Additional Functionality

Shopping Cart

Not enough data

Not enough data

Online Store Builder

Not enough data

Not enough data

Real Time Editing

Not enough data

Not enough data

Multi-Language

Not enough data

Not enough data

Landing Pages/Web Forms

Not enough data

Not enough data

CRM

Not enough data

Not enough data

API

Not enough data

Not enough data

Activity Tracking

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

Alerts/Notifications

Not enough data

Not enough data

Visitor Tracking

Not enough data

Not enough data

Survey Builder

Not enough data

Not enough data

Auto Update

Not enough data

Not enough data

Widgets

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

SSL Security

Not enough data

Not enough data

Data Import/Export

Not enough data

Not enough data

Customizable Fields

Not enough data

Not enough data

Activity Dashboard

Not enough data

Not enough data

Media Library

Not enough data

Not enough data

WYSIWYG Editor

Not enough data

Not enough data

User Insights

Reviewers' Company Size

[![Mautic](https://images.g2crowd.com/uploads/product/hd_favicon/f74552b3bbb61c7827be5f3910cb293d/mautic-mautic.svg "Mautic")](https://www.g2.com/products/mautic-mautic/reviews)

Mautic

Small-Business(50 or fewer emp.)

88.9%

Mid-Market(51-1000 emp.)

11.1%

Enterprise(\> 1000 emp.)

0%

[![Odoo Marketing Automation](https://images.g2crowd.com/uploads/product/hd_favicon/7b295a1777eb6901df34469d449cca56/odoo-marketing-automation.svg "Odoo Marketing Automation")](https://www.g2.com/products/odoo-marketing-automation/reviews)

Odoo Marketing Automation

Small-Business(50 or fewer emp.)

67.9%

Mid-Market(51-1000 emp.)

25.0%

Enterprise(\> 1000 emp.)

7.1%

Small-Business

(50 or fewer emp.)

88.9%

67.9%

Mid-Market

(51-1000 emp.)

11.1%

25.0%

Enterprise

(\> 1000 emp.)

0%

7.1%

Reviewers' Industry

[![Mautic](https://images.g2crowd.com/uploads/product/hd_favicon/f74552b3bbb61c7827be5f3910cb293d/mautic-mautic.svg "Mautic")](https://www.g2.com/products/mautic-mautic/reviews)
Mautic

Marketing and Advertising

42.1%

Information Technology and Services

10.5%

Health, Wellness and Fitness

10.5%

Computer Software

10.5%

Hospital & Health Care

5.3%

Other

21.1%

[![Odoo Marketing Automation](https://images.g2crowd.com/uploads/product/hd_favicon/7b295a1777eb6901df34469d449cca56/odoo-marketing-automation.svg "Odoo Marketing Automation")](https://www.g2.com/products/odoo-marketing-automation/reviews)
Odoo Marketing Automation

Marketing and Advertising

23.1%

Mechanical or Industrial Engineering

7.7%

Food & Beverages

7.7%

Information Technology and Services

7.7%

Accounting

3.8%

Other

50.0%

FAQs

## Mautic vs Odoo Marketing Automation FAQs

Generated using AI

Last updated: August 15, 2026

### What is the difference between Odoo Marketing Automation vs Mautic?

Odoo Marketing Automation stands out for its integration with the Odoo ecosystem and higher support and setup scores, while Mautic is favored for its open-source flexibility and slightly higher overall rating.

| [Odoo Marketing Automation](https://www.g2.com/products/odoo-marketing-automation/reviews) | [Mautic](https://www.g2.com/products/mautic-mautic/reviews) |
| --- | --- |
| 4.5/5 (36 reviews) | 4.6/5 (22 reviews) |
| Small-Business | Small-Business |
| 8.4 | 7.0 |
| 8.2 | 6.1 |
| Integration with Odoo CRM and automation efficiency | Open-source flexibility and cost savings |

### How do the pricing models of Odoo Marketing Automation and Mautic compare?

Mautic is rated higher for value due to its open-source, cost-saving model, while Odoo Marketing Automation is praised for delivering strong functionality at a lower cost than major competitors.

- **Odoo Marketing Automation:** Reviewers highlight that it delivers about 80% of the functionality of leading platforms at a fraction of the cost, with strong automation and CRM integration.
- **Mautic:** Reviewers consistently cite its open-source nature and the ability to run sophisticated campaigns with minimal ongoing costs as major value drivers.
- **Switching reasons:** Several reviewers mention switching to Mautic to avoid high licensing fees and to gain full control over their marketing automation infrastructure.

### What are the best alternatives to Odoo Marketing Automation and Mautic?

The top three alternatives to Odoo Marketing Automation and Mautic are HubSpot Marketing Hub, ActiveCampaign, and Intuit Mailchimp All-in-One Marketing Platform.

| Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength |
| --- | --- | --- | --- | --- |
| [Odoo Marketing Automation](https://www.g2.com/products/odoo-marketing-automation/reviews) | 4.5/5 (36 reviews) | Small-Business | Delivers strong automation at lower cost than major competitors | Integration with Odoo CRM and automation efficiency |
| [Mautic](https://www.g2.com/products/mautic-mautic/reviews) | 4.6/5 (22 reviews) | Small-Business | Open-source, minimal ongoing costs | Open-source flexibility and cost savings |
| [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) | 4.4/5 (14,921 reviews) | Small-Business | — | — |
| [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) | 4.4/5 (14,780 reviews) | Small-Business | — | — |
| [Intuit Mailchimp All-in-One Marketing Platform](https://www.g2.com/products/intuit-mailchimp-all-in-one-marketing-platform/reviews) | 4.4/5 (5,429 reviews) | Small-Business | — | — |

### Which Marketing Automation features should I prioritize when comparing Odoo Marketing Automation and Mautic?

Buyers should prioritize CRM integration, automation workflow flexibility, reporting and analytics, ease of setup, and lead nurturing when comparing Odoo Marketing Automation and Mautic.

- **CRM Integration:** Odoo Marketing Automation is cited in 5 all-time reviews for its integration with Odoo CRM, while Mautic is praised for open API and integration flexibility in recent reviews.
- **Automation Workflow Flexibility:** Odoo Marketing Automation has 7 all-time mentions for automation features and 5 for automation control; Mautic is highlighted for its drag-and-drop nurturing builder and campaign depth in recent reviews.
- **Reporting and Analytics:** Odoo Marketing Automation receives feedback for functional but basic reporting, with requests for deeper analytics; Mautic reviewers note limited statistics and the need for third-party analytics integration.
- **Ease of Setup:** Odoo Marketing Automation scores 8.4, while Mautic scores 7.0 on Ease of Setup.
- **Lead Nurturing:** Both products are frequently cited for lead nurturing capabilities, with Odoo Marketing Automation integrating lead scoring and nurturing into workflows, and Mautic offering flexible, multi-step nurturing flows.

### What are the pros and cons of Odoo Marketing Automation vs Mautic?

Odoo Marketing Automation's headline strength is its integration with the Odoo ecosystem, while Mautic's is its open-source flexibility and cost savings.

- **Odoo Marketing Automation strengths:** Integration with Odoo CRM (5 all-time mentions), automation efficiency (7), time-saving (8), ease of use (9), and centralized campaign management.
- **Odoo Marketing Automation trade-offs:** Learning curve (6), limited advanced features (4), and reporting/analytics depth cited as areas for improvement.
- **Mautic strengths:** Open-source flexibility, cost savings, drag-and-drop nurturing builder, unlimited contacts, and strong campaign automation cited in recent reviews.
- **Mautic trade-offs:** Technical setup complexity, reliance on developer support, occasional bugs, and limited out-of-the-box analytics and reporting.

### Is Odoo Marketing Automation or Mautic better for small businesses?

Odoo Marketing Automation is the better fit for small businesses, supported by its strong small-business segment share and reviewer sentiment on ease of use and setup.

- **Odoo Marketing Automation:** Small-Business is the largest segment, with reviewers highlighting its intuitive interface, time-saving automation, and centralized management as key benefits for small teams.
- **Mautic:** Small-Business is also the largest segment, with reviewers noting its cost-effectiveness and flexibility, but also mentioning a steeper technical learning curve for initial setup.

### Which Marketing Automation platform has better integrations?

Odoo Marketing Automation is favored for integrations due to its native connection with Odoo CRM, while Mautic is recognized for open API flexibility but lacks specific third-party integration mentions in recent reviews.

- **Odoo Marketing Automation:** Odoo CRM integration is cited in 5 all-time reviews, with reviewers emphasizing the value of unified data and workflow automation across the Odoo suite.
- **Mautic:** Reviewers highlight open API and self-hosting flexibility for integrations, but do not cite specific third-party tools in recent reviews.

### How do Odoo Marketing Automation and Mautic compare on customer support?

Odoo Marketing Automation outperforms Mautic on Quality of Support by a material margin, with an 8.2 vs 6.1 score.

- **Odoo Marketing Automation:** Reviewers frequently mention responsive customer service, helpful onboarding, and ongoing support, though some note occasional delays during high-demand periods.
- **Mautic:** Reviewers describe support as community-driven, with helpful forums but slower response times and a need for technical expertise to resolve issues.

### Which is easier to implement, Odoo Marketing Automation or Mautic?

Odoo Marketing Automation is easier to implement, with an Ease of Setup score of 8.4 compared to Mautic's 7.0.

- **Odoo Marketing Automation:** Reviewers describe straightforward initial setup, especially for those already using Odoo apps, but note a learning curve for advanced workflows and customization.
- **Mautic:** Reviewers consistently mention technical setup complexity, the need for developer support, and challenges with cron job configuration and updates.

### Which product has better Lead Nurturing?

Odoo Marketing Automation and Mautic both deliver strong Lead Nurturing capabilities, with Odoo Marketing Automation integrating lead scoring and nurturing into automated workflows and Mautic offering flexible, multi-step nurturing flows.

- **Odoo Marketing Automation:** Lead nurturing is frequently cited in reviews, with automation features (7 all-time mentions) and CRM integration (5) supporting structured, behavior-driven nurturing campaigns.
- **Mautic:** Reviewers highlight the drag-and-drop nurturing builder and campaign depth, enabling personalized, multi-step nurturing flows for unlimited contacts.

Alternatives

**Mautic Alternatives**

 ![HubSpot Marketing Hub](https://images.g2crowd.com/uploads/product/hd_favicon/4197737e447f044e17be1a5ebb4ba193/hubspot-marketing-hub.svg "HubSpot Marketing Hub")

[
HubSpot Marketing Hub
](/products/hubspot-marketing-hub/reviews)

 ![Intuit Mailchimp All-in-One Marketing Platform](https://images.g2crowd.com/uploads/product/hd_favicon/302d00e021ff406c195b03ba50832862/intuit-mailchimp-all-in-one-marketing-platform.svg "Intuit Mailchimp All-in-One Marketing Platform")

[
Intuit Mailchimp All-in-One...
](/products/intuit-mailchimp-all-in-one-marketing-platform/reviews)

 ![ActiveCampaign](https://images.g2crowd.com/uploads/product/hd_favicon/be9e1369027bd58113f937595c7fbdf0/activecampaign.svg "ActiveCampaign")

[
ActiveCampaign
](/products/activecampaign/reviews)

 ![HighLevel](https://images.g2crowd.com/uploads/product/hd_favicon/1b1768590601b2f3e308578289b8c50d/highlevel.svg "HighLevel")

[
HighLevel
](/products/highlevel/reviews)

**Odoo Marketing Automation Alternatives**

 ![HubSpot Marketing Hub](https://images.g2crowd.com/uploads/product/hd_favicon/4197737e447f044e17be1a5ebb4ba193/hubspot-marketing-hub.svg "HubSpot Marketing Hub")

[
HubSpot Marketing Hub
](/products/hubspot-marketing-hub/reviews)

 ![ActiveCampaign](https://images.g2crowd.com/uploads/product/hd_favicon/be9e1369027bd58113f937595c7fbdf0/activecampaign.svg "ActiveCampaign")

[
ActiveCampaign
](/products/activecampaign/reviews)

 ![Klaviyo](https://images.g2crowd.com/uploads/product/hd_favicon/b6df098261e7029181e27856a1b3934b/klaviyo.svg "Klaviyo")

[
Klaviyo
](/products/klaviyo/reviews)

 ![RD Marketing](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_3ba3fda48c41e7ed41562a945b41abce/rd-station-rd-marketing.jpg "RD Marketing")

[
RD Marketing
](/products/rd-station-rd-marketing/reviews)

## Mautic vs Odoo Marketing Automation

When assessing the two solutions, reviewers found Odoo Marketing Automation easier to use and set up. However, Mautic is easier to administer. Reviewers also preferred doing business with Mautic overall.

- Reviewers felt that Mautic meets the needs of their business better than Odoo Marketing Automation.
- When comparing quality of ongoing product support, reviewers felt that Odoo Marketing Automation is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Mautic over Odoo Marketing Automation.