Link copied to clipboard # Matomo vs StatCounter Comparison - What are their main differences? Share [ Export ](/compare/matomo/statcounter/export.csv) MatomoStatCounter[+ Add Product](#) Pricing **Matomo** Free Trial **$9.00** Other Per Month · Basic **StatCounter** **$0-$399** per month · From $5/month **Pricing Insights** from reviews Perceived Cost **Matomo** $$$$$ **StatCounter** $$$$$ Average Discount **Matomo** 5% **StatCounter** 13%8% more Uncover valuable pricing insights from real user feedback to improve your shopping experience. See it for free Time to Implement **Matomo** 6 months Based on 100 responses **StatCounter** 6 months Based on 100 responses Return on Investment **Matomo** 6 months Based on 100 responses **StatCounter** 6 months Based on 100 responses ![Matomo](https://images.g2crowd.com/uploads/product/hd_favicon/a637e91a38439cf47b2b260e39d96faf/matomo.jpg "Matomo") ![StatCounter](https://images.g2crowd.com/uploads/product/hd_favicon/1487565804/statcounter.svg "StatCounter") G2 offers free advice on this comparison. Chat with an expert How would you like to receive Software Advice? ![](/assets/advisor_router/laptop_form-f1a7012279826105416befde8d882ffc7589b1f9db09c93a1379d601cafe8e0d.svg) FormAnswer questions at your own pace, no call required. ![](/assets/advisor_router/ai_agent-4d78629a3ba354fed449a65c60df3a6f2eda90fb98411b711df4b25d7be52a38.svg) AI AgentChat live and get a recommendation in minutes. ![](/assets/advisor_router/phone_call_picker-c48821ec36f4182d8ee3e54cfbd3937500eec54d7b7e0cfb80dc80a8a733842f.svg) Phone CallTalk it through live with a software advisor. **Pros & Cons** from reviews **Matomo** Customization (1) Data Collection (1) **StatCounter** Not enough data Integrations **Matomo** [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_989c8bf142e0c54b51a2abc488a55ef7/contao.jpg "Product Avatar Image") Contao ](https://www.g2.com/products/contao/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_74e8b5d57cae9cc8e75076be807cbaf9/dokuwiki.png "Product Avatar Image") DokuWiki ](https://www.g2.com/products/dokuwiki/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_f1f021f562c5b50a25ecb2d7147b89c3/drupal.jpeg "Product Avatar Image") Drupal ](https://www.g2.com/products/drupal/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_d20584aae28e7a36c33465b06918a4db/grafana.jpg "Product Avatar Image") Grafana Labs ](https://www.g2.com/products/grafana-labs/reviews)[ View all ](https://www.g2.com/products/matomo/integrations) **StatCounter** Not enough data Screenshots **Matomo** ![Matomo screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/97876/heatmaps-1.jpg) **StatCounter** ![StatCounter screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/12650/uploads_2Fb0768742-86ed-45b4-8123-8320819fe9a2_2Fstar2.png) **Ratings** from reviews Meets Requirements **Matomo** **8.5** /10 Based on 80 responses **StatCounter** **8.6** /10 Based on 107 responses Ease of Use **Matomo** **8.1** /10 Based on 83 responses **StatCounter** **9.1** /10 Based on 108 responses Ease of Setup **Matomo** **7.7** /10 Based on 53 responses **StatCounter** **8.8** /10 Based on 34 responses Ease of Admin **Matomo** **7.9** /10 Based on 48 responses **StatCounter** **9.0** /10 Based on 33 responses Quality of Support **Matomo** **7.7** /10 Based on 49 responses **StatCounter** **8.2** /10 Based on 82 responses Has the product been a good partner in doing business? **Matomo** **8.4** /10 Based on 31 responses **StatCounter** **9.1** /10 Based on 31 responses Product Direction (% positive) **Matomo** **8.1** /10 Based on 80 responses **StatCounter** **8.5** /10 Based on 103 responses **Features** ratings from reviews Digital Analytics **8.2** /10 Based on 70 responses **8.2** /10 Based on 96 responses Content Analytics **8.9** /10 Based on 23 responses Not enough data User Insights **Reviewers' Company Size** Small-Business(50 or fewer emp.) 55.8% Mid-Market(51-1000 emp.) 30.2% Enterprise(\> 1000 emp.) 14.0% Small-Business(50 or fewer emp.) 55.8% Mid-Market(51-1000 emp.) 30.2% Enterprise(\> 1000 emp.) 14.0% Small-Business(50 or fewer emp.) 59.3% Mid-Market(51-1000 emp.) 30.1% Enterprise(\> 1000 emp.) 10.6% Small-Business(50 or fewer emp.) 59.3% Mid-Market(51-1000 emp.) 30.1% Enterprise(\> 1000 emp.) 10.6% **Reviewers' Industry** [![Matomo](https://images.g2crowd.com/uploads/product/hd_favicon/a637e91a38439cf47b2b260e39d96faf/matomo.jpg "Matomo")](https://www.g2.com/products/matomo/reviews) Matomo Marketing and Advertising 14.3% Computer Software 11.0% Information Technology and Services 8.8% Internet 8.8% Retail 5.5% Other 51.6% [![StatCounter](https://images.g2crowd.com/uploads/product/hd_favicon/1487565804/statcounter.svg "StatCounter")](https://www.g2.com/products/statcounter/reviews) StatCounter Marketing and Advertising 19.1% Information Technology and Services 7.8% Internet 7.0% Writing and Editing 4.3% Retail 4.3% Other 57.4% Alternatives **Matomo Alternatives** ![Google Analytics](https://images.g2crowd.com/uploads/product/hd_favicon/d0b0bdbf701506973791782a843a408b/google-analytics.svg "Google Analytics") [ Google Analytics ](/products/google-analytics/reviews) ![Amplitude Analytics](https://images.g2crowd.com/uploads/product/hd_favicon/35091843fa8b7ef42a40e8b72e65463a/amplitude-analytics.svg "Amplitude Analytics") [ Amplitude ](/products/amplitude-analytics/reviews) ![Mixpanel](https://images.g2crowd.com/uploads/product/hd_favicon/a8dfba5627ded732f3d6f4363d5bec06/mixpanel.svg "Mixpanel") [ Mixpanel ](/products/mixpanel/reviews) ![Adobe Analytics](https://images.g2crowd.com/uploads/product/hd_favicon/c72755fcd8e693fbaaa4c38e0d4fc360/adobe-analytics.svg "Adobe Analytics") [ Adobe Analytics ](/products/adobe-analytics/reviews) **StatCounter Alternatives** ![Google Analytics](https://images.g2crowd.com/uploads/product/hd_favicon/d0b0bdbf701506973791782a843a408b/google-analytics.svg "Google Analytics") [ Google Analytics ](/products/google-analytics/reviews) ![Adobe Analytics](https://images.g2crowd.com/uploads/product/hd_favicon/c72755fcd8e693fbaaa4c38e0d4fc360/adobe-analytics.svg "Adobe Analytics") [ Adobe Analytics ](/products/adobe-analytics/reviews) ![Mixpanel](https://images.g2crowd.com/uploads/product/hd_favicon/a8dfba5627ded732f3d6f4363d5bec06/mixpanel.svg "Mixpanel") [ Mixpanel ](/products/mixpanel/reviews) ![Heap by Contentsquare](https://images.g2crowd.com/uploads/product/hd_favicon/88d6685d7cf4f7cc4439e35562551831/heap-by-contentsquare.svg "Heap by Contentsquare") [ Heap by Contentsquare ](/products/heap-by-contentsquare/reviews) ## Matomo vs StatCounter FAQs Generated using AI Last updated: August 15, 2026 ### What is the difference between Matomo (formerly Piwik) vs StatCounter? StatCounter is rated higher for ease of use and setup, while Matomo (formerly Piwik) is preferred for customization and data privacy. | [Matomo (formerly Piwik)](https://www.g2.com/products/matomo-formerly-piwik/reviews) | [StatCounter](https://www.g2.com/products/statcounter/reviews) | | --- | --- | | 4.2/5 (96 reviews) | 4.3/5 (114 reviews) | | Small-Business | Small-Business | | 7.7 | 8.8 | | 7.7 | 8.2 | | Customization | — | ### How do the pricing models of Matomo (formerly Piwik) and StatCounter compare? StatCounter is considered the stronger value, with a higher satisfaction score for price and cost-related dimensions. - **Matomo (formerly Piwik):** In recent reviews, several small-business users mention that the cloud version feels expensive and restrictive for the number of websites supported. - **StatCounter:** Reviewers consistently highlight its affordability and value, with many noting satisfaction with the low cost and free tier for basic features. - **Switching reasons:** Reviewers cite Matomo (formerly Piwik) for advanced privacy and data ownership, but note higher costs as a trade-off compared to StatCounter. ### What are the best alternatives to Matomo (formerly Piwik) and StatCounter? The best alternatives to Matomo (formerly Piwik) and StatCounter are Google Analytics, Amplitude, and Adobe Analytics. | Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength | | --- | --- | --- | --- | --- | | [Matomo (formerly Piwik)](https://www.g2.com/products/matomo-formerly-piwik/reviews) | 4.2/5 (96 reviews) | Small-Business | Cloud version considered expensive for small businesses | Customization | | [StatCounter](https://www.g2.com/products/statcounter/reviews) | 4.3/5 (114 reviews) | Small-Business | Affordable, praised for low cost and free tier | Ease of Use | | [Google Analytics](https://www.g2.com/products/google-analytics/reviews) | 4.5/5 (6863 reviews) | Small-Business | — | Comprehensive analytics features | | [Amplitude](https://www.g2.com/products/amplitude-analytics/reviews) | 4.5/5 (2977 reviews) | Mid-Market | — | Advanced product analytics | | [Adobe Analytics](https://www.g2.com/products/adobe-analytics/reviews) | 4.2/5 (1245 reviews) | Enterprise | — | Enterprise-grade analytics | ### Which Digital Analytics features should I prioritize when comparing Matomo (formerly Piwik) and StatCounter? Buyers should prioritize ease of use, ease of setup, customization, data privacy, and support quality when comparing Matomo (formerly Piwik) and StatCounter. - **Ease of Use:** Matomo (formerly Piwik) scores 8.0; StatCounter scores 9.1. - **Ease of Setup:** Matomo (formerly Piwik) scores 7.7; StatCounter scores 8.8. - **Customization:** Matomo (formerly Piwik) is cited for customization (1 all-time mention); StatCounter has no reviewer-cited customization strength. - **Data Privacy:** Matomo (formerly Piwik) is frequently praised for privacy and data ownership in recent reviews; StatCounter does not have reviewer-cited privacy strengths. - **Support Quality:** Matomo (formerly Piwik) scores 7.7; StatCounter scores 8.2. ### What are the pros and cons of Matomo (formerly Piwik) vs StatCounter? Matomo (formerly Piwik) stands out for customization and privacy, while StatCounter is praised for ease of use and affordability. - **Matomo (formerly Piwik) strengths:** Customization (1 all-time mention), strong data privacy and ownership, advanced analytics features, and high customizability. - **Matomo (formerly Piwik) trade-offs:** Cloud version pricing is considered expensive for small businesses, restrictive website limits on lower tiers, and setup can be complex for beginners. - **StatCounter strengths:** Ease of use, quick setup, affordability, and clear, detailed traffic reporting. - **StatCounter trade-offs:** Interface is considered outdated by reviewers, lacks advanced analytics and customization options, and is less robust for audience segmentation. ### Is Matomo (formerly Piwik) or StatCounter better for small businesses? StatCounter is the better fit for small businesses, with higher satisfaction among small-business reviewers and a stronger value perception. - **Matomo (formerly Piwik):** Largest segment is Small-Business; reviewers note strong privacy but cite higher costs and complexity as barriers for smaller teams. - **StatCounter:** Largest segment is Small-Business; reviewers consistently highlight ease of use, affordability, and suitability for small business needs. ### Which Digital Analytics platform has better integrations? Matomo (formerly Piwik) is favored for integrations, with recent reviewers citing Google Tag Manager support. - **Matomo (formerly Piwik):** Google Tag Manager integration is mentioned in recent reviews. - **StatCounter:** No reviewer-cited integrations in recent reviews. ### How do Matomo (formerly Piwik) and StatCounter compare on customer support? StatCounter has a higher Quality of Support score, but the difference is below the materiality threshold, indicating near-parity in support experiences. - **Matomo (formerly Piwik):** Reviewers describe support as helpful and responsive, with several noting positive experiences resolving issues. - **StatCounter:** Reviewers consistently praise support for being responsive and effective, with many noting satisfaction with the support team. ### Which is easier to implement, Matomo (formerly Piwik) or StatCounter? StatCounter is easier to implement, with a materially higher Ease of Setup score and more frequent praise for quick installation. - **Matomo (formerly Piwik):** Reviewers note that setup can be complex, especially for self-hosted deployments, and may require technical expertise. - **StatCounter:** Reviewers consistently highlight the simplicity and speed of setup, often describing it as one of the easiest analytics tools to implement. ### Which product has better Engagement? StatCounter has better Engagement, as reflected in reviewer sentiment and scores. - **Matomo (formerly Piwik):** Engagement is supported by customization and insights, but no specific engagement score is provided. - **StatCounter:** Engagement is reflected in high ease of use and detailed reporting, with reviewers frequently citing the ability to track and analyze user activity effectively. ## Matomo vs StatCounter When assessing the two solutions, reviewers found StatCounter easier to use, set up, and administer. Reviewers also preferred doing business with StatCounter overall. - Reviewers felt that StatCounter meets the needs of their business better than Matomo. - When comparing quality of ongoing product support, reviewers felt that StatCounter is the preferred option. - For feature updates and roadmaps, our reviewers preferred the direction of StatCounter over Matomo.