Link copied to clipboard # Matomo vs PostHog Comparison - What are their main differences? Share [ Export ](/compare/matomo/posthog/export.csv) MatomoPostHog[+ Add Product](#) Pricing **Matomo** Free Trial **$9.00** Other Per Month · Basic **PostHog** Free Trial **Starting at $0.00** Per Month · Product Analytics & Data Stack **Starting at $0.00** Per Month · Experiments & Feature Flags **Starting at $0.00** Per Month · User Surveys & Popups **Starting at $0.00** Per Month · Session Replays Show more **Pricing Insights** from reviews Perceived Cost **Matomo** $$$$$ **PostHog** $$$$$ Average Discount **Matomo** 5% **PostHog** 13%8% more Uncover valuable pricing insights from real user feedback to improve your shopping experience. See it for free Time to Implement **Matomo** 6 months Based on 100 responses **PostHog** 6 months Based on 100 responses Return on Investment **Matomo** 6 months Based on 100 responses **PostHog** 6 months Based on 100 responses ![Matomo](https://images.g2crowd.com/uploads/product/hd_favicon/a637e91a38439cf47b2b260e39d96faf/matomo.jpg "Matomo") ![PostHog](https://images.g2crowd.com/uploads/product/hd_favicon/072cdadc1ee951a3b1914e3a7dd95c91/posthog.svg "PostHog") G2 offers free advice on this comparison. Chat with an expert How would you like to receive Software Advice? ![](/assets/advisor_router/laptop_form-f1a7012279826105416befde8d882ffc7589b1f9db09c93a1379d601cafe8e0d.svg) FormAnswer questions at your own pace, no call required. ![](/assets/advisor_router/ai_agent-4d78629a3ba354fed449a65c60df3a6f2eda90fb98411b711df4b25d7be52a38.svg) AI AgentChat live and get a recommendation in minutes. ![](/assets/advisor_router/phone_call_picker-c48821ec36f4182d8ee3e54cfbd3937500eec54d7b7e0cfb80dc80a8a733842f.svg) Phone CallTalk it through live with a software advisor. **Pros & Cons** from reviews **Matomo** Customization (1) Data Collection (1) **PostHog** Ease of Use (226) Easy Setup (188) Learning Curve (120) Steep Learning Curve (95) Integrations **Matomo** [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_989c8bf142e0c54b51a2abc488a55ef7/contao.jpg "Product Avatar Image") Contao ](https://www.g2.com/products/contao/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_74e8b5d57cae9cc8e75076be807cbaf9/dokuwiki.png "Product Avatar Image") DokuWiki ](https://www.g2.com/products/dokuwiki/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_f1f021f562c5b50a25ecb2d7147b89c3/drupal.jpeg "Product Avatar Image") Drupal ](https://www.g2.com/products/drupal/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_d20584aae28e7a36c33465b06918a4db/grafana.jpg "Product Avatar Image") Grafana Labs ](https://www.g2.com/products/grafana-labs/reviews)[ View all ](https://www.g2.com/products/matomo/integrations) **PostHog** [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_5a70c0e0f26ded6f6c6813e514d2fa20/claude.png "Product Avatar Image") Claude ](https://www.g2.com/products/claude/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_89ba086d977ba0acda93b54b6ec97ae7/anthropic-claude-code.webp "Product Avatar Image") Claude Code ](https://www.g2.com/products/anthropic-claude-code/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_638f7ddfbe9019b73f5abf2700a135a1/openai-codex.png "Product Avatar Image") Codex ](https://www.g2.com/products/openai-codex/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_ffefc0c0c74a64baea962570aa8ea6a1/framer.jpg "Product Avatar Image") Framer ](https://www.g2.com/products/framer/reviews)[ View all ](https://www.g2.com/products/posthog/integrations) Screenshots **Matomo** ![Matomo screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/97876/heatmaps-1.jpg) **PostHog** ![PostHog screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/1220715/hogflix-dashboard.png) **Ratings** from reviews Meets Requirements **Matomo** **8.5** /10 Based on 80 responses **PostHog** **8.9** /10 Based on 911 responses Ease of Use **Matomo** **8.1** /10 Based on 83 responses **PostHog** **8.3** /10 Based on 928 responses Ease of Setup **Matomo** **7.7** /10 Based on 53 responses **PostHog** **8.9** /10 Based on 697 responses Ease of Admin **Matomo** **7.9** /10 Based on 48 responses **PostHog** **8.5** /10 Based on 462 responses Quality of Support **Matomo** **7.7** /10 Based on 49 responses **PostHog** **8.5** /10 Based on 474 responses Has the product been a good partner in doing business? **Matomo** **8.4** /10 Based on 31 responses **PostHog** **8.9** /10 Based on 351 responses Product Direction (% positive) **Matomo** **8.1** /10 Based on 80 responses **PostHog** **9.0** /10 Based on 889 responses **Features** ratings from reviews Digital Analytics **8.2** /10 Based on 70 responses **8.1** /10 Based on 420 responses Mobile App Analytics Not enough data **8.2** /10 Based on 126 responses Session Replay Not enough data **8.0** /10 Based on 429 responses Uncover more feature rated insights from real users to improve your shopping experience. See it for free Product Analytics Not enough data **7.8** /10 Based on 544 responses Feature Management Not enough data **8.3** /10 Based on 202 responses A/B Testing Not enough data **7.8** /10 Based on 125 responses Content Analytics **8.9** /10 Based on 23 responses Not enough data Mobile Analytics Not enough data **8.1** /10 Based on 117 responses User Insights **Reviewers' Company Size** Small-Business(50 or fewer emp.) 55.8% Mid-Market(51-1000 emp.) 30.2% Enterprise(\> 1000 emp.) 14.0% Small-Business(50 or fewer emp.) 55.8% Mid-Market(51-1000 emp.) 30.2% Enterprise(\> 1000 emp.) 14.0% Small-Business(50 or fewer emp.) 80.7% Mid-Market(51-1000 emp.) 17.3% Enterprise(\> 1000 emp.) 2.0% Small-Business(50 or fewer emp.) 80.7% Mid-Market(51-1000 emp.) 17.3% Enterprise(\> 1000 emp.) 2.0% **Reviewers' Industry** [![Matomo](https://images.g2crowd.com/uploads/product/hd_favicon/a637e91a38439cf47b2b260e39d96faf/matomo.jpg "Matomo")](https://www.g2.com/products/matomo/reviews) Matomo Marketing and Advertising 14.3% Computer Software 11.0% Information Technology and Services 8.8% Internet 8.8% Retail 5.5% Other 51.6% [![PostHog](https://images.g2crowd.com/uploads/product/hd_favicon/072cdadc1ee951a3b1914e3a7dd95c91/posthog.svg "PostHog")](https://www.g2.com/products/posthog/reviews) PostHog Computer Software 33.7% Information Technology and Services 14.9% Financial Services 5.3% Health, Wellness and Fitness 2.9% Marketing and Advertising 2.5% Other 40.6% Alternatives **Matomo Alternatives** ![Google Analytics](https://images.g2crowd.com/uploads/product/hd_favicon/d0b0bdbf701506973791782a843a408b/google-analytics.svg "Google Analytics") [ Google Analytics ](/products/google-analytics/reviews) ![Amplitude Analytics](https://images.g2crowd.com/uploads/product/hd_favicon/35091843fa8b7ef42a40e8b72e65463a/amplitude-analytics.svg "Amplitude Analytics") [ Amplitude ](/products/amplitude-analytics/reviews) ![Mixpanel](https://images.g2crowd.com/uploads/product/hd_favicon/a8dfba5627ded732f3d6f4363d5bec06/mixpanel.svg "Mixpanel") [ Mixpanel ](/products/mixpanel/reviews) ![Adobe Analytics](https://images.g2crowd.com/uploads/product/hd_favicon/c72755fcd8e693fbaaa4c38e0d4fc360/adobe-analytics.svg "Adobe Analytics") [ Adobe Analytics ](/products/adobe-analytics/reviews) **PostHog Alternatives** ![LaunchDarkly](https://images.g2crowd.com/uploads/product/hd_favicon/e5aaf2adae6668e3a1bcd6c4bac042a5/launchdarkly.svg "LaunchDarkly") [ LaunchDarkly ](/products/launchdarkly/reviews) ![Hotjar by Contentsquare](https://images.g2crowd.com/uploads/product/hd_favicon/882f58fdd9f66f7fb6f26e4c3ecabed8/hotjar-by-contentsquare.svg "Hotjar by Contentsquare") [ Hotjar by Contentsquare ](/products/hotjar-by-contentsquare/reviews) ![Mixpanel](https://images.g2crowd.com/uploads/product/hd_favicon/a8dfba5627ded732f3d6f4363d5bec06/mixpanel.svg "Mixpanel") [ Mixpanel ](/products/mixpanel/reviews) ![LogRocket](https://images.g2crowd.com/uploads/product/hd_favicon/02a7cab8766411b9be06bbe68373a32a/logrocket.svg "LogRocket") [ LogRocket ](/products/logrocket/reviews) ## Matomo vs PostHog FAQs Generated using AI Last updated: August 15, 2026 ### What is the difference between Matomo (formerly Piwik) vs PostHog? PostHog stands out from Matomo (formerly Piwik) with higher reviewer ratings, easier setup, and stronger support, while Matomo is favored for data privacy and customization. | | [Matomo (formerly Piwik)](https://www.g2.com/products/matomo-formerly-piwik/reviews) | [PostHog](https://www.g2.com/products/posthog/reviews) | | --- | --- | --- | | G2 Rating (reviews) | 4.2/5 (96 reviews) | 4.5/5 (1054 reviews) | | Largest Segment | Small-Business | Small-Business | | Ease of Setup score | 7.7 | 8.9 | | Quality of Support score | 7.7 | 8.5 | | Top Reviewer-Cited Strength | Customization | Ease of Use | ### How do the pricing models of Matomo (formerly Piwik) and PostHog compare? PostHog is rated higher for value, with reviewers expressing greater satisfaction with its pricing compared to Matomo (formerly Piwik). - **Matomo (formerly Piwik):** Recent reviewers note that the cloud version feels expensive for small businesses and cite restrictive limits on the number of websites per package. - **PostHog:** In recent reviews, many highlight the generous free plan, pay-as-you-go pricing, and strong value for money, especially compared to competitors like Hotjar and Mixpanel. - **Switching reasons:** Reviewers mention switching to PostHog for its more generous pricing structure and all-in-one analytics capabilities. ### What are the best alternatives to Matomo (formerly Piwik) and PostHog? The top three alternatives to Matomo (formerly Piwik) and PostHog are Google Analytics, Amplitude, and Mixpanel. | Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength | | --- | --- | --- | --- | --- | | [Matomo (formerly Piwik)](https://www.g2.com/products/matomo-formerly-piwik/reviews) | 4.2/5 (96 reviews) | Small-Business | Recent reviewers find cloud pricing restrictive for small businesses | Customization | | [PostHog](https://www.g2.com/products/posthog/reviews) | 4.5/5 (1054 reviews) | Small-Business | Recent reviews highlight a generous free plan and strong value | Ease of Use | | [Google Analytics](https://www.g2.com/products/google-analytics/reviews) | 4.5/5 (6862 reviews) | Small-Business | — | Comprehensive analytics capabilities | | [Amplitude](https://www.g2.com/products/amplitude-analytics/reviews) | 4.5/5 (2977 reviews) | Mid-Market | — | Advanced product analytics | | [Mixpanel](https://www.g2.com/products/mixpanel/reviews) | 4.5/5 (1371 reviews) | Small-Business | — | Event-based analytics | ### Which Digital Analytics features should I prioritize when comparing Matomo (formerly Piwik) and PostHog? Buyers comparing Matomo (formerly Piwik) and PostHog should prioritize Product Analytics, Ease of Setup, Integrations, Customization, and Data Privacy. - **Product Analytics:** PostHog has 151 all-time analytics mentions and 112 for session recordings, while Matomo (formerly Piwik) is cited for insights and data collection. - **Ease of Setup:** PostHog scores 8.9, Matomo (formerly Piwik) 7.7. - **Integrations:** PostHog is mentioned in 76 reviews for easy integrations, including Slack and Next.js; Matomo (formerly Piwik) is cited for Google Tag Manager integration. - **Customization:** Matomo (formerly Piwik) is specifically cited for customization in recent reviews. - **Data Privacy:** Matomo (formerly Piwik) is frequently praised for privacy and data ownership in reviewer comments. ### What are the pros and cons of Matomo (formerly Piwik) vs PostHog? PostHog's headline strength is ease of use and integrated analytics, while Matomo (formerly Piwik) is most valued for data privacy and customization. - **Matomo (formerly Piwik) strengths:** Customization (1 all-time mention), strong data privacy and ownership, accurate tracking, and high customizability. - **Matomo (formerly Piwik) trade-offs:** Reviewers note complex setup, restrictive cloud pricing for small businesses, and performance/resource demands for self-hosting. - **PostHog strengths:** Ease of use (187 all-time mentions), easy setup (165), analytics (151), session recordings (112), integrations (76), and a generous free plan. - **PostHog trade-offs:** Reviewers cite a steep learning curve (106 all-time mentions), initial confusion (59), and occasional UI complexity as trade-offs for its broad feature set. ### Is Matomo (formerly Piwik) or PostHog better for small businesses? PostHog is the better fit for small businesses, supported by its largest segment and strong small-business reviewer sentiment. - **Matomo (formerly Piwik):** Largest reviewer segment is Small-Business; reviewers appreciate privacy and control but cite restrictive pricing and setup complexity as challenges for smaller teams. - **PostHog:** Largest reviewer segment is Small-Business; reviewers consistently highlight ease of use, easy setup, and strong value for small teams, with many citing the generous free plan as a key benefit. ### Which Digital Analytics platform has better integrations? PostHog is favored for integrations, with more reviewer-cited integrations and higher all-time mention counts than Matomo (formerly Piwik). - **Matomo (formerly Piwik):** Google Tag Manager integration is mentioned in recent reviews. - **PostHog:** Slack (16 all-time mentions), Next.js (14), and Claude (5) are cited as integrations, with 76 all-time reviews mentioning easy integrations overall. ### How do Matomo (formerly Piwik) and PostHog compare on customer support? PostHog scores higher on Quality of Support by 0.8 points, a material difference over Matomo (formerly Piwik). - **Matomo (formerly Piwik):** Reviewers describe support as helpful and able to resolve questions, but some note average experiences and room for improvement. - **PostHog:** Reviewers consistently praise support for being responsive and developer-friendly, with several citing good documentation and helpful onboarding. ### Which is easier to implement, Matomo (formerly Piwik) or PostHog? PostHog is easier to implement, with a 1.2-point higher Ease of Setup score than Matomo (formerly Piwik). - **Matomo (formerly Piwik):** Reviewers note that setup can be complex, especially for self-hosting, with technical barriers for beginners and challenging server configuration. - **PostHog:** Reviewers frequently highlight easy and fast setup, with many citing the initial setup as straightforward and accessible even for non-technical users. ### Which product has better Product Analytics? PostHog is the stronger choice for Product Analytics, with higher reviewer scores and significantly more all-time mentions for analytics features. - **Matomo (formerly Piwik):** Product Analytics is cited for insights and data collection, but with fewer all-time mentions and lower reviewer scores. - **PostHog:** Product Analytics is mentioned in 151 all-time reviews, with additional 112 mentions for session recordings and a higher Meets Requirements score (8.9 vs 8.5).