# Matomo (Formerly Piwik) vs Supermetrics Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Supermetrics excels in user experience, particularly with its seamless integration with Google Sheets, which allows users to efficiently manage and visualize data without the hassle of logging into multiple platforms. This ease of use is highlighted by users who appreciate the straightforward UI and quick setup process.
- **Users say** that Matomo offers a unique advantage with its open-source nature, providing users with complete control over their data and ensuring GDPR compliance. Reviewers have noted that this independence and precision make it a compelling choice for those who prioritize data privacy and customization.
- **According to verified reviews** , Supermetrics stands out for its responsive customer support, with users praising the personal and quick assistance they receive. This level of support is crucial for users who rely on timely data insights for their decision-making processes.
- **Reviewers mention** that while Matomo is praised for its detailed analytics capabilities, some users find the initial setup to be more complex compared to Supermetrics. However, once configured, many appreciate the depth of insights it provides, particularly in tracking user behavior and engagement.
- **G2 reviewers highlight** that Supermetrics has a larger user base, reflected in its significantly higher number of reviews. This suggests a broader market presence and potentially more robust community support, which can be beneficial for new users seeking guidance and shared experiences.
- **Users report** that both tools meet their requirements effectively, but Matomo's focus on detailed event tracking and custom reporting features appeals to users looking for in-depth analysis. In contrast, Supermetrics is favored for its ability to quickly aggregate and present data in a user-friendly manner, allowing users to focus on actionable insights.



| | Matomo (Formerly Piwik) | Supermetrics | 
|---|---|---|
| **Star Rating** | 4.2 out of 5 | 4.4 out of 5 | 
| **Total Reviews** | 96 | 823 | 
| **Largest Market Segment** | Small-Business (55.3% of reviews) | Small-Business (55.5% of reviews) | 
| **Entry Level Price** | FREE download | Starting at €29.00 1 user Per Month | 

---
## Top Pros & Cons

### Matomo (Formerly Piwik)

Pros:
- Customization (1 reviews)
- Data Collection (1 reviews)


### Supermetrics

Pros:
- Ease of Use (24 reviews)
- Integrations (23 reviews)

Cons:
- Expensive (13 reviews)
- Missing Features (9 reviews)

---
## Ratings Comparison
| Rating | Matomo (Formerly Piwik) | Supermetrics | 
|---|---|---|
  | **Meets Requirements** | 8.5 (80 reviews) | 8.5 (625 reviews) | 
  | **Ease of Use** | 8.0 (82 reviews) | 8.2 (633 reviews) | 
  | **Ease of Setup** | 7.7 (53 reviews) | 8.1 (420 reviews) | 
  | **Ease of Admin** | 7.9 (48 reviews) | 8.0 (380 reviews) | 
  | **Quality of Support** | 7.7 (49 reviews) | 7.8 (566 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.4 (31 reviews) | 8.2 (375 reviews) | 
  | **Product Direction (% positive)** | 8.1 (80 reviews) | 7.9 (582 reviews) | 

---
## Pricing

### Matomo (Formerly Piwik)

#### Entry-Level Pricing

Plan: On-Premise (Self-Hosted)

Price: FREE download

Description: GPL v3+ licensed. Premium Features & Support options available.

Read more on whether On-Premise is right for you: https://matomo.org/what-is-on-premise/

Downloadable digital analytics plaform that runs on your servers and database and you 100% own the data.


[Browse all 3 editions](https://www.g2.com/products/matomo-formerly-piwik/pricing)

#### Free Trial

Yes

### Supermetrics

#### Entry-Level Pricing

Plan: Supermetrics for Looker Studio

Price: Starting at €29.00 1 user Per Month

Description: Create interactive cross-channel reports in Google Looker Studio (formerly Data Studio) by bringing in data from Facebook, HubSpot, Instagram, and more.

Key Features:
- Starting at 1 user
- Starting at 4 data sources
- Flexibly add data sources as you go

[Browse all 4 editions](https://www.g2.com/products/supermetrics/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Digital Analytics

| Product | Score | Reviews |
|---|---|---|
| **Matomo (Formerly Piwik)** | 8.2/10 | 69 |
| **Supermetrics** | 7.9/10 | 379 |

#### Metrics

| Feature | Matomo (Formerly Piwik) | Supermetrics | 
|---|---|---|
| **Sessions - Digital Analytics** | 8.5 (63 reviews) | 8.6 (312 reviews) | 
| **Engagement** | 8.5 (57 reviews) | 8.3 (292 reviews) | 
| **Entry and Exit Pages** | 8.8 (58 reviews) | 8.1 (262 reviews) | 
| **Standard Event Tracking** | 8.5 (60 reviews) | 8.4 (291 reviews) | 
| **Custom Event Tracking** | 8.2 (58 reviews) | 8.0 (280 reviews) | 
| **Retention** | 8.1 (49 reviews) | 7.9 (250 reviews) | 
| **Return** | 8.1 (51 reviews) | 8.0 (250 reviews) | 
| **Conversions** | 7.9 (47 reviews) | 8.6 (322 reviews) | 
| **Funnels** | 7.5 (38 reviews) | 7.8 (269 reviews) | 

#### Reporting

| Feature | Matomo (Formerly Piwik) | Supermetrics | 
|---|---|---|
| **Real-Time Reporting** | 8.3 (58 reviews) | 8.2 (311 reviews) | 
| **Trending** | 8.1 (40 reviews) | 7.9 (278 reviews) | 
| **Retroactive Reporting** | 8.3 (43 reviews) | 8.4 (304 reviews) | 
| **Segmentation** | 7.9 (49 reviews) | 8.1 (292 reviews) | 
| **Mobile Reporting** | 8.1 (37 reviews) | 7.6 (251 reviews) | 
| **Unification Across Devices** | 8.0 (42 reviews) | Feature Not Available | 
| **Custom Reports and Dashboards** | 8.3 (55 reviews) | 8.7 (326 reviews) | 

#### Other

| Feature | Matomo (Formerly Piwik) | Supermetrics | 
|---|---|---|
| **User Data** | 8.4 (55 reviews) | 8.2 (271 reviews) | 
| **Site Search Reporting** | 8.5 (52 reviews) | 7.9 (241 reviews) | 
| **Load Time Monitoring** | 7.8 (41 reviews) | 7.2 (218 reviews) | 
| **Campaign Tracking** | 8.3 (45 reviews) | 8.6 (317 reviews) | 
| **E-Commerce** | 7.9 (30 reviews) | 8.4 (267 reviews) | 
| **Promotional Messages** | 7.4 (22 reviews) | 7.2 (207 reviews) | 
| **Administration Alerts** | 8.3 (40 reviews) | 7.4 (215 reviews) | 

#### Agentic AI - Digital Analytics

| Feature | Matomo (Formerly Piwik) | Supermetrics | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.7 (11 reviews) | 
| **Cross-system Integration** | Not enough data | 7.0 (10 reviews) | 
| **Proactive Assistance** | Not enough data | 6.7 (10 reviews) | 
| **Decision Making** | Not enough data | 6.8 (10 reviews) | 

#### Administration

| Feature | Matomo (Formerly Piwik) | Supermetrics | 
|---|---|---|
| **API / Integrations** | 8.4 (39 reviews) | 8.3 (274 reviews) | 
| **QA Testing** | 7.8 (34 reviews) | 7.5 (213 reviews) | 
| **Performance and Reliability** | 8.6 (50 reviews) | 8.1 (314 reviews) | 
| **User, Role, and Access Management** | 8.9 (54 reviews) | 8.0 (295 reviews) | 

### Content Marketing

| Product | Score | Reviews |
|---|---|---|
| **Matomo (Formerly Piwik)** | N/A | N/A |
| **Supermetrics** | N/A | N/A |

#### Content Creation

| Feature | Matomo (Formerly Piwik) | Supermetrics | 
|---|---|---|
| **Content Creation Tools** | Not enough data | Not enough data | 
| **Content Curation** | Not enough data | Not enough data | 
| **Buyer Personas** | Not enough data | Not enough data | 
| **Content Management** | Not enough data | Not enough data | 

#### Optimization

| Feature | Matomo (Formerly Piwik) | Supermetrics | 
|---|---|---|
| **SEO** | Not enough data | Not enough data | 
| **A/B Testing** | Not enough data | Not enough data | 
| **Dashboards & Reporting** | Not enough data | Not enough data | 
| **Audience Targeting** | Not enough data | Not enough data | 
| **ROI Reporting** | Not enough data | Not enough data | 

#### Logistics

| Feature | Matomo (Formerly Piwik) | Supermetrics | 
|---|---|---|
| **Customizable Templated Workflows** | Not enough data | Not enough data | 
| **Internal Communication** | Not enough data | Not enough data | 
| **Version Control** | Not enough data | Not enough data | 
| **Editing and Approval Tools** | Not enough data | Not enough data | 
| **Distribution Features** | Not enough data | Not enough data | 
| **Integrations & APIs** | Not enough data | Not enough data | 
| **User, Role, and Access Management** | Not enough data | Not enough data | 

### ETL Tools

| Product | Score | Reviews |
|---|---|---|
| **Matomo (Formerly Piwik)** | N/A | N/A |
| **Supermetrics** | 8.5/10 | 73 |

#### Management

| Feature | Matomo (Formerly Piwik) | Supermetrics | 
|---|---|---|
| **Reporting** | Not enough data | 8.6 (67 reviews) | 
| **Auditing** | Not enough data | 8.1 (57 reviews) | 

#### Functionality

| Feature | Matomo (Formerly Piwik) | Supermetrics | 
|---|---|---|
| **Extraction** | Not enough data | 8.7 (58 reviews) | 
| **Transformation** | Not enough data | 8.2 (62 reviews) | 
| **Loading** | Not enough data | 8.2 (61 reviews) | 
| **Automation** | Not enough data | 8.5 (64 reviews) | 
| **Scalability** | Not enough data | Feature Not Available | 

### Google Workspace for Marketing

| Product | Score | Reviews |
|---|---|---|
| **Matomo (Formerly Piwik)** | N/A | N/A |
| **Supermetrics** | N/A | N/A |

#### Agentic AI - Google Workspace for Marketing

| Feature | Matomo (Formerly Piwik) | Supermetrics | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 

### Content Analytics

| Product | Score | Reviews |
|---|---|---|
| **Matomo (Formerly Piwik)** | 8.9/10 | 23 |
| **Supermetrics** | N/A | N/A |

#### Tools

| Feature | Matomo (Formerly Piwik) | Supermetrics | 
|---|---|---|
| **Contact Collection** | 8.2 (13 reviews) | Not enough data | 
| **Audience Insights** | 9.3 (20 reviews) | Not enough data | 
| **Social Sharing** | 8.7 (15 reviews) | Not enough data | 

#### Metrics

| Feature | Matomo (Formerly Piwik) | Supermetrics | 
|---|---|---|
| **Entry and Exit Pages** | 9.1 (18 reviews) | Not enough data | 
| **Sessions** | 8.9 (20 reviews) | Not enough data | 
| **Engagement** | 9.2 (19 reviews) | Not enough data | 
| **Return** | 9.0 (19 reviews) | Not enough data | 
| **Conversions** | 9.0 (17 reviews) | Not enough data | 
| **Search Rank** | 8.6 (14 reviews) | Not enough data | 

#### Agentic AI - Content Analytics

| Feature | Matomo (Formerly Piwik) | Supermetrics | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Marketing Analytics

| Product | Score | Reviews |
|---|---|---|
| **Matomo (Formerly Piwik)** | N/A | N/A |
| **Supermetrics** | 7.9/10 | 421 |

#### Marketing Operations

| Feature | Matomo (Formerly Piwik) | Supermetrics | 
|---|---|---|
| **ROI Tracking** | Not enough data | 8.2 (312 reviews) ✓ Verified | 
| **Data Collection** | Not enough data | 8.7 (360 reviews) ✓ Verified | 
| **Customer Insights** | Not enough data | 7.8 (281 reviews) ✓ Verified | 
| **Multi-User Access** | Not enough data | 7.9 (301 reviews) ✓ Verified | 
| **Spend Management** | Not enough data | 8.0 (161 reviews) | 
| **White Label** | Not enough data | Feature Not Available | 

#### Campaign Activity

| Feature | Matomo (Formerly Piwik) | Supermetrics | 
|---|---|---|
| **Campaign Insights** | Not enough data | 8.6 (348 reviews) ✓ Verified | 
| **Reports and Dashboards** | Not enough data | 8.9 (388 reviews) ✓ Verified | 
| **Campaign Stickiness** | Not enough data | 8.0 (273 reviews) ✓ Verified | 
| **Multichannel Tracking** | Not enough data | 8.3 (329 reviews) ✓ Verified | 
| **Brand Optimization** | Not enough data | 7.9 (273 reviews) ✓ Verified | 
| **Predictive Analytics** | Not enough data | Feature Not Available | 

#### Agentic AI - Marketing Analytics

| Feature | Matomo (Formerly Piwik) | Supermetrics | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.7 (14 reviews) | 
| **Cross-system Integration** | Not enough data | 7.2 (20 reviews) | 
| **Proactive Assistance** | Not enough data | 6.3 (12 reviews) | 

---
## Categories
**Shared Categories (1):** [Digital Analytics Software](https://www.g2.com/categories/digital-analytics)

**Unique to Matomo (Formerly Piwik) (1):** [Content Analytics Software](https://www.g2.com/categories/content-analytics)

**Unique to Supermetrics (3):** [ETL Tools](https://www.g2.com/categories/etl-tools), [Google Workspace for Marketing Software](https://www.g2.com/categories/google-workspace-for-marketing), [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics)


---
## Reviewer Demographics

### By Company Size

| Segment | Matomo (Formerly Piwik) | Supermetrics | 
|---|---|---|
| **Small-Business** | 55.3% | 55.5% | 
| **Mid-Market** | 30.6% | 35.1% | 
| **Enterprise** | 14.1% | 9.4% | 

### By Industry

#### Matomo (Formerly Piwik)

- **Marketing and Advertising:** 14.4%
- **Computer Software:** 11.1%
- **Information Technology and Services:** 8.9%
- **Internet:** 8.9%
- **Retail:** 5.6%
- **Publishing:** 4.4%
- **Airlines/Aviation:** 3.3%
- **Automotive:** 3.3%
- **Government Administration:** 2.2%
- **Health, Wellness and Fitness:** 2.2%
- **Other:** 35.6%

#### Supermetrics

- **Marketing and Advertising:** 53.6%
- **Retail:** 5.1%
- **Computer Software:** 3.1%
- **Information Technology and Services:** 2.4%
- **Online Media:** 1.9%
- **Financial Services:** 1.9%
- **Internet:** 1.7%
- **Automotive:** 1.6%
- **Health, Wellness and Fitness:** 1.6%
- **Leisure, Travel & Tourism:** 1.5%
- **Other:** 25.7%

---
## Alternatives

### Alternatives to Matomo (Formerly Piwik)

- [Google Analytics](https://www.g2.com/products/google-analytics/reviews) — 4.5/5 stars (6846 reviews)
- [Amplitude Analytics](https://www.g2.com/products/amplitude-analytics/reviews) — 4.5/5 stars (2930 reviews)
- [Mixpanel](https://www.g2.com/products/mixpanel/reviews) — 4.5/5 stars (1369 reviews)
- [Adobe Analytics](https://www.g2.com/products/adobe-analytics/reviews) — 4.2/5 stars (1218 reviews)
- [Heap by Contentsquare](https://www.g2.com/products/heap-by-contentsquare/reviews) — 4.4/5 stars (1097 reviews)
- [Pendo](https://www.g2.com/products/pendo-io-pendo/reviews) — 4.4/5 stars (1794 reviews)
- [Clicky](https://www.g2.com/products/clicky/reviews) — 4.5/5 stars (33 reviews)
- [Google Analytics 360](https://www.g2.com/products/google-analytics-360/reviews) — 4.4/5 stars (598 reviews)
- [Kissmetrics](https://www.g2.com/products/kissmetrics/reviews) — 4.1/5 stars (168 reviews)
- [Google Tag Manager](https://www.g2.com/products/google-tag-manager/reviews) — 4.6/5 stars (437 reviews)

### Alternatives to Supermetrics

- [Dataslayer.ai](https://www.g2.com/products/dataslayer-ai/reviews) — 4.8/5 stars (307 reviews)
- [Adverity](https://www.g2.com/products/adverity/reviews) — 4.4/5 stars (312 reviews)
- [Funnel](https://www.g2.com/products/funnel/reviews) — 4.5/5 stars (165 reviews)
- [Windsor.ai](https://www.g2.com/products/windsor-ai/reviews) — 4.5/5 stars (86 reviews)
- [Improvado](https://www.g2.com/products/improvado-improvado/reviews) — 4.4/5 stars (80 reviews)
- [Looker](https://www.g2.com/products/looker/reviews) — 4.4/5 stars (1644 reviews)
- [Fivetran](https://www.g2.com/products/fivetran/reviews) — 4.3/5 stars (796 reviews)
- [TapClicks](https://www.g2.com/products/tapclicks/reviews) — 4.3/5 stars (336 reviews)
- [AgencyAnalytics](https://www.g2.com/products/agencyanalytics/reviews) — 4.7/5 stars (453 reviews)
- [Semrush](https://www.g2.com/products/semrush/reviews) — 4.4/5 stars (3951 reviews)

---
## Top Discussions

### Matomo (Formerly Piwik)

- Title: [Is the data your own?](https://www.g2.com/discussions/is-the-data-your-own) — 3 comments, 1 upvote
  > **Top comment:** "What happens with the data you collect ? It's yours, it's hosted on your server, in your database, and yours to use or do with for whatever reason you need..."
- Title: [Deleted](https://www.g2.com/discussions/37573-deleted) — 2 comments, 1 upvote
  > **Top comment:** "I no delete it"
- Title: [How do I? What is the best way?](https://www.g2.com/discussions/34180-how-do-i-what-is-the-best-way) — 1 comment, 1 upvote
  > **Top comment:** "Because your platform is very helpful"

### Supermetrics

- Title: [What is the cadence in which you add new connection types and is there a way to get notifications of when these happen in my industry?](https://www.g2.com/discussions/what-is-the-cadence-in-which-you-add-new-connection-types-and-is-there-a-way-to-get-notifications-of-when-these-happen-in-my-industry) — 2 comments, 1 upvote
  > **Top comment:** "Hey Tyson,

We're constantly releasing new data source connectors. For example, during Q1 2022 we're releasing 14 new connectors. We typically inform about..."
- Title: [Is there a way of speeding up Data Studio reports with large data volumes?](https://www.g2.com/discussions/is-there-a-way-of-speeding-up-data-studio-reports-with-large-data-volumes) — 2 comments, 1 upvote
  > **Top comment:** "Hey Mathias,

There are a number of things that could contribute to Data Studio reports slowing down, especially at high volumes, such as long date ranges..."
- Title: [What is Supermetrics used for?](https://www.g2.com/discussions/what-is-supermetrics-used-for) — 1 comment
  > **Top comment:** "Supermetrics is a data marketing tool used to extract and load your data to accelerate your business growth."
- Title: [Is it possible to pivot data from Rows to Columns?](https://www.g2.com/discussions/is-it-possible-to-pivot-data-from-rows-to-columns) — 1 comment, 1 upvote
  > **Top comment:** "Hi James,

Absolutely! For example, both our Google Sheets and Microsoft Excel destinations support splitting data by rows or columns. When creating your..."
- Title: [Will organic Twitter ever be added to the plans?](https://www.g2.com/discussions/will-organic-twitter-ever-be-added-to-the-plans) — 1 comment, 1 upvote
  > **Top comment:** "Hi there,

We currently offer two connectors providing access to organic data – Twitter Premium and Twitter Public Data.

The Twitter Premium connector..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/matomo-formerly-piwik-vs-supermetrics)