# Matomo (Formerly Piwik) vs VWO Insights - Web Comparison

| | Matomo (Formerly Piwik) | VWO Insights - Web | 
|---|---|---|
| **Star Rating** | 4.2 out of 5 | 4.2 out of 5 | 
| **Total Reviews** | 96 | 62 | 
| **Largest Market Segment** | Small-Business (55.3% of reviews) | Mid-Market (55.0% of reviews) | 
| **Entry Level Price** | FREE download | Starting at $139.00 Per Month | 

---
## Top Pros & Cons

### Matomo (Formerly Piwik)

Pros:
- Customization (1 reviews)
- Data Collection (1 reviews)


### VWO Insights - Web

Pros:
- Ease of Use (3 reviews)
- Features (2 reviews)

Cons:
- Limited Features (2 reviews)
- Complexity Issues (1 reviews)

---
## Ratings Comparison
| Rating | Matomo (Formerly Piwik) | VWO Insights - Web | 
|---|---|---|
  | **Meets Requirements** | 8.5 (80 reviews) | 8.1 (55 reviews) | 
  | **Ease of Use** | 8.0 (82 reviews) | 8.3 (55 reviews) | 
  | **Ease of Setup** | 7.7 (53 reviews) | 8.8 (36 reviews) | 
  | **Ease of Admin** | 7.9 (48 reviews) | 8.9 (35 reviews) | 
  | **Quality of Support** | 7.7 (49 reviews) | 9.0 (53 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.4 (31 reviews) | 8.7 (33 reviews) | 
  | **Product Direction (% positive)** | 8.1 (80 reviews) | 8.5 (53 reviews) | 

---
## Pricing

### Matomo (Formerly Piwik)

#### Entry-Level Pricing

Plan: On-Premise (Self-Hosted)

Price: FREE download

Description: GPL v3+ licensed. Premium Features & Support options available.

Read more on whether On-Premise is right for you: https://matomo.org/what-is-on-premise/

Downloadable digital analytics plaform that runs on your servers and database and you 100% own the data.


[Browse all 3 editions](https://www.g2.com/products/matomo-formerly-piwik/pricing)

#### Free Trial

Yes

### VWO Insights - Web

#### Entry-Level Pricing

Plan: GROWTH

Price: Starting at $139.00 Per Month

Description: For small businesses looking to expand their user behavior analysis.

Key Features:
- Unlimited Recordings
- A/B Test Variation Heatmaps
- Heatmap Comparison

[Browse all 3 editions](https://www.g2.com/products/vwo-insights-web/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Digital Analytics

| Product | Score | Reviews |
|---|---|---|
| **Matomo (Formerly Piwik)** | 8.2/10 | 69 |
| **VWO Insights - Web** | 7.6/10 | 42 |

#### Metrics

| Feature | Matomo (Formerly Piwik) | VWO Insights - Web | 
|---|---|---|
| **Sessions - Digital Analytics** | 8.5 (63 reviews) | Not enough data | 
| **Engagement** | 8.5 (57 reviews) | Not enough data | 
| **Entry and Exit Pages** | 8.8 (58 reviews) | Not enough data | 
| **Standard Event Tracking** | 8.5 (60 reviews) | Not enough data | 
| **Custom Event Tracking** | 8.2 (58 reviews) | Not enough data | 
| **Retention** | 8.1 (49 reviews) | Not enough data | 
| **Return** | 8.1 (51 reviews) | Not enough data | 
| **Conversions** | 7.9 (47 reviews) | Not enough data | 
| **Funnels** | 7.5 (38 reviews) | Not enough data | 

#### Reporting

| Feature | Matomo (Formerly Piwik) | VWO Insights - Web | 
|---|---|---|
| **Real-Time Reporting** | 8.3 (58 reviews) | Not enough data | 
| **Trending** | 8.1 (40 reviews) | Not enough data | 
| **Retroactive Reporting** | 8.3 (43 reviews) | Not enough data | 
| **Segmentation** | 7.9 (49 reviews) | Not enough data | 
| **Mobile Reporting** | 8.1 (37 reviews) | Not enough data | 
| **Unification Across Devices** | 8.0 (42 reviews) | Not enough data | 
| **Custom Reports and Dashboards** | 8.3 (55 reviews) | Not enough data | 

#### Other

| Feature | Matomo (Formerly Piwik) | VWO Insights - Web | 
|---|---|---|
| **User Data** | 8.4 (55 reviews) | Not enough data | 
| **Site Search Reporting** | 8.5 (52 reviews) | Not enough data | 
| **Load Time Monitoring** | 7.8 (41 reviews) | Not enough data | 
| **Campaign Tracking** | 8.3 (45 reviews) | Not enough data | 
| **E-Commerce** | 7.9 (30 reviews) | Not enough data | 
| **Promotional Messages** | 7.4 (22 reviews) | Not enough data | 
| **Administration Alerts** | 8.3 (40 reviews) | Not enough data | 

#### Agentic AI - Digital Analytics

| Feature | Matomo (Formerly Piwik) | VWO Insights - Web | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Administration

| Feature | Matomo (Formerly Piwik) | VWO Insights - Web | 
|---|---|---|
| **API / Integrations** | 8.4 (39 reviews) | 7.3 (17 reviews) | 
| **QA Testing** | 7.8 (34 reviews) | 7.0 (11 reviews) | 
| **Performance and Reliability** | 8.6 (50 reviews) | 7.9 (35 reviews) | 
| **User, Role, and Access Management** | 8.9 (54 reviews) | 8.2 (39 reviews) | 

### Content Marketing

| Product | Score | Reviews |
|---|---|---|
| **Matomo (Formerly Piwik)** | N/A | N/A |
| **VWO Insights - Web** | N/A | N/A |

#### Content Creation

| Feature | Matomo (Formerly Piwik) | VWO Insights - Web | 
|---|---|---|
| **Content Creation Tools** | Not enough data | Not enough data | 
| **Content Curation** | Not enough data | Not enough data | 
| **Buyer Personas** | Not enough data | Not enough data | 
| **Content Management** | Not enough data | Not enough data | 

#### Optimization

| Feature | Matomo (Formerly Piwik) | VWO Insights - Web | 
|---|---|---|
| **SEO** | Not enough data | Not enough data | 
| **A/B Testing** | Not enough data | Not enough data | 
| **Dashboards & Reporting** | Not enough data | Not enough data | 
| **Audience Targeting** | Not enough data | Not enough data | 
| **ROI Reporting** | Not enough data | Not enough data | 

#### Logistics

| Feature | Matomo (Formerly Piwik) | VWO Insights - Web | 
|---|---|---|
| **Customizable Templated Workflows** | Not enough data | Not enough data | 
| **Internal Communication** | Not enough data | Not enough data | 
| **Version Control** | Not enough data | Not enough data | 
| **Editing and Approval Tools** | Not enough data | Not enough data | 
| **Distribution Features** | Not enough data | Not enough data | 
| **Integrations & APIs** | Not enough data | Not enough data | 
| **User, Role, and Access Management** | Not enough data | Not enough data | 

### User Research

| Product | Score | Reviews |
|---|---|---|
| **Matomo (Formerly Piwik)** | N/A | N/A |
| **VWO Insights - Web** | N/A | N/A |

#### User Response Methods

| Feature | Matomo (Formerly Piwik) | VWO Insights - Web | 
|---|---|---|
| **Survey** | Not enough data | Not enough data | 
| **Video Snippets** | Not enough data | Not enough data | 
| **Video Interview** | Not enough data | Not enough data | 
| **Photo Submission** | Not enough data | Not enough data | 
| **Text/Notes** | Not enough data | Not enough data | 

#### Participant Selection

| Feature | Matomo (Formerly Piwik) | VWO Insights - Web | 
|---|---|---|
| **In-App** | Not enough data | Not enough data | 
| **In-Store** | Not enough data | Not enough data | 
| **On-Site** | Not enough data | Not enough data | 
| **Recruitment Pool** | Not enough data | Not enough data | 

#### Insights

| Feature | Matomo (Formerly Piwik) | VWO Insights - Web | 
|---|---|---|
| **Analytics** | Not enough data | Not enough data | 
| **Collaboration** | Not enough data | Not enough data | 
| **Sorting** | Not enough data | Not enough data | 

#### Generative AI

| Feature | Matomo (Formerly Piwik) | VWO Insights - Web | 
|---|---|---|
| **AI Text Summarization** | Not enough data | Not enough data | 

### Session Replay

| Product | Score | Reviews |
|---|---|---|
| **Matomo (Formerly Piwik)** | N/A | N/A |
| **VWO Insights - Web** | 7.6/10 | 10 |

#### User Behavior

| Feature | Matomo (Formerly Piwik) | VWO Insights - Web | 
|---|---|---|
| **Click Tracking** | Not enough data | 7.8 (9 reviews) ✓ Verified | 
| **Mouse Movement ** | Not enough data | 6.9 (8 reviews) ✓ Verified | 
| **Frustration Tracking** | Not enough data | 6.2 (7 reviews) ✓ Verified | 

#### A/B Testing 

| Feature | Matomo (Formerly Piwik) | VWO Insights - Web | 
|---|---|---|
| **Error and Bug Tracking** | Not enough data | Not enough data | 
| **Split URL Testing** | Not enough data | 9.0 (7 reviews) ✓ Verified | 
| **Data Analysis** | Not enough data | 8.1 (8 reviews) ✓ Verified | 
| **Notes** | Not enough data | 7.0 (5 reviews) ✓ Verified | 

#### Visitor Information

| Feature | Matomo (Formerly Piwik) | VWO Insights - Web | 
|---|---|---|
| **User Identification** | Not enough data | 4.7 (5 reviews) ✓ Verified | 
| **Search Box** | Not enough data | 5.0 (5 reviews) ✓ Verified | 

#### Agentic AI - Session Replay

| Feature | Matomo (Formerly Piwik) | VWO Insights - Web | 
|---|---|---|
| **Cross-system Integration** | Not enough data | Not enough data | 

### Product Analytics

| Product | Score | Reviews |
|---|---|---|
| **Matomo (Formerly Piwik)** | N/A | N/A |
| **VWO Insights - Web** | N/A | N/A |

#### Product Analytics

| Feature | Matomo (Formerly Piwik) | VWO Insights - Web | 
|---|---|---|
| **Account-Level Analytics** | Not enough data | Not enough data | 
| **User-Level Analytics** | Not enough data | Not enough data | 
| **Segmentation** | Not enough data | Not enough data | 
| **Funnels** | Not enough data | Not enough data | 
| **Alerts** | Not enough data | Not enough data | 
| **Multi-Product Analytics** | Not enough data | Not enough data | 
| **User Scoring** | Not enough data | Not enough data | 
| **Integrations** | Not enough data | Not enough data | 

#### Agentic AI - Product Analytics

| Feature | Matomo (Formerly Piwik) | VWO Insights - Web | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

#### Behavioral Analytics - Product Analytics

| Feature | Matomo (Formerly Piwik) | VWO Insights - Web | 
|---|---|---|
| **Multi-Product Analytics** | Not enough data | Not enough data | 
| **User level Analytics** | Not enough data | Not enough data | 
| **Account level Analytics** | Not enough data | Not enough data | 
| **Segmentation** | Not enough data | Not enough data | 
| **Funnels** | Not enough data | Not enough data | 

#### Platform Infrastructure - Product Analytics

| Feature | Matomo (Formerly Piwik) | VWO Insights - Web | 
|---|---|---|
| **Cross System integrations** | Not enough data | Not enough data | 
| **Alerts** | Not enough data | Not enough data | 
| **Integrations** | Not enough data | Not enough data | 

#### AI driven optimization - Product Analytics

| Feature | Matomo (Formerly Piwik) | VWO Insights - Web | 
|---|---|---|
| **User scoring** | Not enough data | Not enough data | 
| **Adaptive learning** | Not enough data | Not enough data | 
| **Automated insights** | Not enough data | Not enough data | 
| **Autonomous task execution** | Not enough data | Not enough data | 

### E-Commerce Analytics

| Product | Score | Reviews |
|---|---|---|
| **Matomo (Formerly Piwik)** | N/A | N/A |
| **VWO Insights - Web** | N/A | N/A |

#### Analytics

| Feature | Matomo (Formerly Piwik) | VWO Insights - Web | 
|---|---|---|
| **Reports** | Not enough data | Not enough data | 
| **Dashboard** | Not enough data | Not enough data | 
| **Web Analytics** | Not enough data | Not enough data | 
| **Campaign Tracking** | Not enough data | Not enough data | 
| **Customer Demographics** | Not enough data | Not enough data | 
| **Predictive Analytics** | Not enough data | Not enough data | 

#### Administration

| Feature | Matomo (Formerly Piwik) | VWO Insights - Web | 
|---|---|---|
| **Data Storage** | Not enough data | Not enough data | 
| **A/B Testing** | Not enough data | Not enough data | 
| **Integrations** | Not enough data | Not enough data | 

#### Generative AI

| Feature | Matomo (Formerly Piwik) | VWO Insights - Web | 
|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | 

#### Agentic AI - E-Commerce Analytics

| Feature | Matomo (Formerly Piwik) | VWO Insights - Web | 
|---|---|---|
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Personalization Engines

| Product | Score | Reviews |
|---|---|---|
| **Matomo (Formerly Piwik)** | N/A | N/A |
| **VWO Insights - Web** | N/A | N/A |

#### Segmentation

| Feature | Matomo (Formerly Piwik) | VWO Insights - Web | 
|---|---|---|
| **A/B Testing** | Not enough data | Not enough data | 
| **Customer Profiles** | Not enough data | Not enough data | 

#### Targeting

| Feature | Matomo (Formerly Piwik) | VWO Insights - Web | 
|---|---|---|
| **Behavioral Targeting** | Not enough data | Not enough data | 
| **Contextual Targeting** | Not enough data | Not enough data | 

#### Triggered Content

| Feature | Matomo (Formerly Piwik) | VWO Insights - Web | 
|---|---|---|
| **Geofencing** | Not enough data | Not enough data | 
| **Triggered Emails** | Not enough data | Feature Not Available | 
| **Triggered Messages** | Not enough data | Not enough data | 

#### Personalized Content

| Feature | Matomo (Formerly Piwik) | VWO Insights - Web | 
|---|---|---|
| **Recommendation Engine** | Not enough data | Feature Not Available | 
| **Personalized Discounts** | Not enough data | Not enough data | 
| **Website Personalization** | Not enough data | Not enough data | 

#### Agentic AI - Personalization Engines

| Feature | Matomo (Formerly Piwik) | VWO Insights - Web | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Digital Experience Monitoring (DEM)

| Product | Score | Reviews |
|---|---|---|
| **Matomo (Formerly Piwik)** | N/A | N/A |
| **VWO Insights - Web** | N/A | N/A |

#### Experience

| Feature | Matomo (Formerly Piwik) | VWO Insights - Web | 
|---|---|---|
| **Real-Time Monitoring** | Not enough data | Not enough data | 
| **Session Replay** | Not enough data | Not enough data | 
| **Behavioral Analysis** | Not enough data | Not enough data | 

#### Agentic AI - Digital Experience Monitoring (DEM)

| Feature | Matomo (Formerly Piwik) | VWO Insights - Web | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Management

| Feature | Matomo (Formerly Piwik) | VWO Insights - Web | 
|---|---|---|
| **Content Management** | Not enough data | Not enough data | 
| **Alerts** | Not enough data | Not enough data | 
| **Budget Analysis** | Not enough data | Not enough data | 

#### Performance

| Feature | Matomo (Formerly Piwik) | VWO Insights - Web | 
|---|---|---|
| **Uptime Monitoring** | Not enough data | Not enough data | 
| **Performance Monitoring** | Not enough data | Not enough data | 
| **Issue Tracking** | Not enough data | Not enough data | 
| **Resource Monitoring** | Not enough data | Not enough data | 

### Survey

| Product | Score | Reviews |
|---|---|---|
| **Matomo (Formerly Piwik)** | N/A | N/A |
| **VWO Insights - Web** | N/A | N/A |

#### Survey Management

| Feature | Matomo (Formerly Piwik) | VWO Insights - Web | 
|---|---|---|
| **Survey Builder** | Not enough data | Not enough data | 
| **Question Types** | Not enough data | Not enough data | 
| **Templates** | Not enough data | Not enough data | 
| **Survey Distribution** | Not enough data | Not enough data | 

#### Survey Customization

| Feature | Matomo (Formerly Piwik) | VWO Insights - Web | 
|---|---|---|
| **Branching/Skip Logic** | Not enough data | Not enough data | 
| **Branding** | Not enough data | Not enough data | 
| **Multimedia Support** | Not enough data | Not enough data | 
| **Multilingual Surveys** | Not enough data | Not enough data | 

#### Survey Insights

| Feature | Matomo (Formerly Piwik) | VWO Insights - Web | 
|---|---|---|
| **Reporting & Analytics** | Not enough data | Not enough data | 
| **BI Tools Integration** | Not enough data | Not enough data | 
| **Data Exporting** | Not enough data | Not enough data | 
| **Permissions** | Not enough data | Not enough data | 

#### Agentic AI - Survey

| Feature | Matomo (Formerly Piwik) | VWO Insights - Web | 
|---|---|---|
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Enterprise Feedback Management

| Product | Score | Reviews |
|---|---|---|
| **Matomo (Formerly Piwik)** | N/A | N/A |
| **VWO Insights - Web** | N/A | N/A |

#### Generative AI

| Feature | Matomo (Formerly Piwik) | VWO Insights - Web | 
|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | 
| **AI Text Summarization** | Not enough data | Not enough data | 

#### Survey Management

| Feature | Matomo (Formerly Piwik) | VWO Insights - Web | 
|---|---|---|
| **Brand Design Consistency** | Not enough data | Not enough data | 
| **Survey Deployment** | Not enough data | Not enough data | 
| **Feedback Collection** | Not enough data | Not enough data | 
| **Device Responsiveness** | Not enough data | Not enough data | 

#### Process Management

| Feature | Matomo (Formerly Piwik) | VWO Insights - Web | 
|---|---|---|
| **Feedback Aggregation** | Not enough data | Not enough data | 
| **Trigger Alerts** | Not enough data | Not enough data | 
| **Real-Time Analysis** | Not enough data | Not enough data | 
| **Real-Time Action** | Not enough data | Not enough data | 

#### System Management

| Feature | Matomo (Formerly Piwik) | VWO Insights - Web | 
|---|---|---|
| **Security** | Not enough data | Not enough data | 
| **System Monitoring** | Not enough data | Not enough data | 

### Heatmap Tools

| Product | Score | Reviews |
|---|---|---|
| **Matomo (Formerly Piwik)** | N/A | N/A |
| **VWO Insights - Web** | 7.5/10 | 24 |

#### Agentic AI - Heatmap Tools

| Feature | Matomo (Formerly Piwik) | VWO Insights - Web | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Analysis

| Feature | Matomo (Formerly Piwik) | VWO Insights - Web | 
|---|---|---|
| **Conversion Opportunities** | Not enough data | 7.6 (16 reviews) | 
| **Side-By-Side Analysis** | Not enough data | 7.7 (14 reviews) | 
| **Mobile Device Analysis** | Not enough data | 7.4 (15 reviews) | 
| **Data Quantification** | Not enough data | 7.5 (18 reviews) | 
| **Webpage Element Analysis** | Not enough data | 8.3 (15 reviews) | 

#### Reporting

| Feature | Matomo (Formerly Piwik) | VWO Insights - Web | 
|---|---|---|
| **Heat Maps** | Not enough data | 7.2 (23 reviews) | 
| **Session Replays** | Not enough data | 7.0 (17 reviews) | 
| **Monitoring** | Not enough data | 7.6 (14 reviews) | 
| **Data Segmentation** | Not enough data | 7.4 (18 reviews) | 

### Content Analytics

| Product | Score | Reviews |
|---|---|---|
| **Matomo (Formerly Piwik)** | 8.9/10 | 23 |
| **VWO Insights - Web** | N/A | N/A |

#### Tools

| Feature | Matomo (Formerly Piwik) | VWO Insights - Web | 
|---|---|---|
| **Contact Collection** | 8.2 (13 reviews) | Not enough data | 
| **Audience Insights** | 9.3 (20 reviews) | Not enough data | 
| **Social Sharing** | 8.7 (15 reviews) | Not enough data | 

#### Metrics

| Feature | Matomo (Formerly Piwik) | VWO Insights - Web | 
|---|---|---|
| **Entry and Exit Pages** | 9.1 (18 reviews) | Not enough data | 
| **Sessions** | 8.9 (20 reviews) | Not enough data | 
| **Engagement** | 9.2 (19 reviews) | Not enough data | 
| **Return** | 9.0 (19 reviews) | Not enough data | 
| **Conversions** | 9.0 (17 reviews) | Not enough data | 
| **Search Rank** | 8.6 (14 reviews) | Not enough data | 

#### Agentic AI - Content Analytics

| Feature | Matomo (Formerly Piwik) | VWO Insights - Web | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Marketing Analytics

| Product | Score | Reviews |
|---|---|---|
| **Matomo (Formerly Piwik)** | N/A | N/A |
| **VWO Insights - Web** | N/A | N/A |

#### Marketing Operations

| Feature | Matomo (Formerly Piwik) | VWO Insights - Web | 
|---|---|---|
| **ROI Tracking** | Not enough data | Not enough data | 
| **Data Collection** | Not enough data | Not enough data | 
| **Customer Insights** | Not enough data | Not enough data | 
| **Multi-User Access** | Not enough data | Not enough data | 
| **Spend Management** | Not enough data | Not enough data | 
| **White Label** | Not enough data | Not enough data | 

#### Campaign Activity

| Feature | Matomo (Formerly Piwik) | VWO Insights - Web | 
|---|---|---|
| **Campaign Insights** | Not enough data | Not enough data | 
| **Reports and Dashboards** | Not enough data | Not enough data | 
| **Campaign Stickiness** | Not enough data | Not enough data | 
| **Multichannel Tracking** | Not enough data | Not enough data | 
| **Brand Optimization** | Not enough data | Not enough data | 
| **Predictive Analytics** | Not enough data | Not enough data | 

#### Agentic AI - Marketing Analytics

| Feature | Matomo (Formerly Piwik) | VWO Insights - Web | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (1):** [Digital Analytics Software](https://www.g2.com/categories/digital-analytics)

**Unique to Matomo (Formerly Piwik) (1):** [Content Analytics Software](https://www.g2.com/categories/content-analytics)

**Unique to VWO Insights - Web (10):** [Product Analytics Software](https://www.g2.com/categories/product-analytics), [Session Replay Software](https://www.g2.com/categories/session-replay), [User Research Tools](https://www.g2.com/categories/user-research), [Heatmap Tools](https://www.g2.com/categories/heatmap-tools), [Enterprise Feedback Management Software](https://www.g2.com/categories/enterprise-feedback-management), [Survey Software](https://www.g2.com/categories/survey), [Digital Experience Monitoring (DEM) Software](https://www.g2.com/categories/digital-experience-monitoring-dem), [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics), [E-Commerce Analytics Software](https://www.g2.com/categories/e-commerce-analytics), [Personalization Engines](https://www.g2.com/categories/personalization-engines)


---
## Reviewer Demographics

### By Company Size

| Segment | Matomo (Formerly Piwik) | VWO Insights - Web | 
|---|---|---|
| **Small-Business** | 55.3% | 33.3% | 
| **Mid-Market** | 30.6% | 55.0% | 
| **Enterprise** | 14.1% | 11.7% | 

### By Industry

#### Matomo (Formerly Piwik)

- **Marketing and Advertising:** 14.4%
- **Computer Software:** 11.1%
- **Information Technology and Services:** 8.9%
- **Internet:** 8.9%
- **Retail:** 5.6%
- **Publishing:** 4.4%
- **Airlines/Aviation:** 3.3%
- **Automotive:** 3.3%
- **Government Administration:** 2.2%
- **Health, Wellness and Fitness:** 2.2%
- **Other:** 35.6%

#### VWO Insights - Web

- **Marketing and Advertising:** 19.7%
- **Internet:** 8.2%
- **Retail:** 6.6%
- **Computer Software:** 6.6%
- **Information Technology and Services:** 6.6%
- **Financial Services:** 3.3%
- **Higher Education:** 3.3%
- **Computer Games:** 3.3%
- **Leisure, Travel & Tourism:** 3.3%
- **Non-Profit Organization Management:** 3.3%
- **Other:** 36.1%

---
## Alternatives

### Alternatives to Matomo (Formerly Piwik)

- [Google Analytics](https://www.g2.com/products/google-analytics/reviews) — 4.5/5 stars (6857 reviews)
- [Amplitude Analytics](https://www.g2.com/products/amplitude-analytics/reviews) — 4.5/5 stars (2951 reviews)
- [Mixpanel](https://www.g2.com/products/mixpanel/reviews) — 4.5/5 stars (1370 reviews)
- [Adobe Analytics](https://www.g2.com/products/adobe-analytics/reviews) — 4.2/5 stars (1243 reviews)
- [Heap by Contentsquare](https://www.g2.com/products/heap-by-contentsquare/reviews) — 4.4/5 stars (1097 reviews)
- [Pendo](https://www.g2.com/products/pendo-io-pendo/reviews) — 4.4/5 stars (1805 reviews)
- [Clicky](https://www.g2.com/products/clicky/reviews) — 4.5/5 stars (33 reviews)
- [Google Analytics 360](https://www.g2.com/products/google-analytics-360/reviews) — 4.4/5 stars (599 reviews)
- [Kissmetrics](https://www.g2.com/products/kissmetrics/reviews) — 4.1/5 stars (168 reviews)
- [Google Tag Manager](https://www.g2.com/products/google-tag-manager/reviews) — 4.6/5 stars (441 reviews)

### Alternatives to VWO Insights - Web

- [Hotjar by Contentsquare](https://www.g2.com/products/hotjar-by-contentsquare/reviews) — 4.3/5 stars (342 reviews)
- [Glassbox](https://www.g2.com/products/glassbox/reviews) — 4.9/5 stars (809 reviews)
- [Mouseflow](https://www.g2.com/products/mouseflow/reviews) — 4.6/5 stars (690 reviews)
- [Fullstory](https://www.g2.com/products/fullstory/reviews) — 4.5/5 stars (1051 reviews)
- [Smartlook](https://www.g2.com/products/smartlook/reviews) — 4.6/5 stars (874 reviews)
- [PostHog](https://www.g2.com/products/posthog/reviews) — 4.5/5 stars (1052 reviews)
- [Contentsquare](https://www.g2.com/products/contentsquare/reviews) — 4.6/5 stars (639 reviews)
- [Insider One](https://www.g2.com/products/insider-one/reviews) — 4.8/5 stars (1411 reviews)
- [LogRocket](https://www.g2.com/products/logrocket/reviews) — 4.6/5 stars (2388 reviews)
- [Lucky Orange](https://www.g2.com/products/lucky-orange/reviews) — 4.6/5 stars (372 reviews)

---
## Top Discussions

### Matomo (Formerly Piwik)

- Title: [Is the data your own?](https://www.g2.com/discussions/is-the-data-your-own) — 3 comments, 1 upvote
  > **Top comment:** "What happens with the data you collect ? It's yours, it's hosted on your server, in your database, and yours to use or do with for whatever reason you need..."
- Title: [Deleted](https://www.g2.com/discussions/37573-deleted) — 2 comments, 1 upvote
  > **Top comment:** "I no delete it"
- Title: [How do I? What is the best way?](https://www.g2.com/discussions/34180-how-do-i-what-is-the-best-way) — 1 comment, 1 upvote
  > **Top comment:** "Because your platform is very helpful"

### VWO Insights - Web

No discussions available for this product.

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/matomo-formerly-piwik-vs-vwo-insights-web)