Link copied to clipboard # Matomo (Formerly Piwik) vs StatCounter Comparison - What are their main differences? Share [ Export ](/compare/matomo-formerly-piwik/statcounter/export.csv) Matomo (formerly Piwik)StatCounter[+ Add Product](#) Reviews **Matomo (Formerly Piwik)**[ 4.2/5(96) ](https://www.g2.com/products/matomo-formerly-piwik/reviews#reviews) **StatCounter** [ 4.3/5(114) ](https://www.g2.com/products/statcounter/reviews#reviews) Pricing **Matomo (Formerly Piwik)** Free Trial **FREE download** · On-Premise (Self-Hosted) **StatCounter** **$0-$399** per month · From $5/month **Pricing Insights** from reviews Time to Implement **Matomo (Formerly Piwik)** 1 month Based on 19 responses **StatCounter** 1 month Based on 12 responses Return on Investment **Matomo (Formerly Piwik)** 6 months6 months sooner Based on 9 responses **StatCounter** 12 months Based on 11 responses Perceived Cost **Matomo (Formerly Piwik)** $$$$$ **StatCounter** $$$$$ Average Discount **Matomo (Formerly Piwik)** 5% **StatCounter** 13%8% more ![Matomo (Formerly Piwik)](https://images.g2crowd.com/uploads/product/hd_favicon/a637e91a38439cf47b2b260e39d96faf/matomo-formerly-piwik.jpg "Matomo (Formerly Piwik)") ![StatCounter](https://images.g2crowd.com/uploads/product/hd_favicon/1487565804/statcounter.svg "StatCounter") G2 offers free advice on this comparison. 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Pros & Cons **Matomo (Formerly Piwik)** [ Customization (1) ](https://www.g2.com/products/matomo-formerly-piwik/reviews?filters%5Bsentiment_snippet%5D=2431863&qs=pros-and-cons#reviews)[ Data Collection (1) ](https://www.g2.com/products/matomo-formerly-piwik/reviews?filters%5Bsentiment_snippet%5D=2431853&qs=pros-and-cons#reviews) **StatCounter** Not enough data Integrations **Matomo (Formerly Piwik)** [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_7b4119209e6144203235149bd7024c8b/google-tag-manager.jpg "Product Avatar Image") Google Tag Manager ](https://www.g2.com/products/google-tag-manager/reviews)[ View all ](https://www.g2.com/products/matomo-formerly-piwik/integrations) **StatCounter** Not enough data Screenshots **Matomo (Formerly Piwik)** ![Matomo (Formerly Piwik) screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/97876/heatmaps-1.jpg) **StatCounter** ![StatCounter screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/12650/uploads_2Fb0768742-86ed-45b4-8123-8320819fe9a2_2Fstar2.png) Ratings Meets Requirements **Matomo (Formerly Piwik)** 8.5 8.580 **StatCounter** 8.7 8.7106 Ease of Use **Matomo (Formerly Piwik)** 8.0 8.082 **StatCounter** 9.1 9.1107 Ease of Setup **Matomo (Formerly Piwik)** 7.7 7.753 **StatCounter** 8.8 8.833 Ease of Admin **Matomo (Formerly Piwik)** 7.9 7.948 **StatCounter** 9.0 9.033 Quality of Support **Matomo (Formerly Piwik)** 7.7 7.749 **StatCounter** 8.2 8.281 Has the product been a good partner in doing business? **Matomo (Formerly Piwik)** 8.4 8.431 **StatCounter** 9.1 9.131 Product Direction (% positive) **Matomo (Formerly Piwik)** 8.1 8.180 **StatCounter** 8.5 8.5102 Features Digital Analytics[Hide 31 FeaturesShow 31 Features](javascript:void(0);) 8.2 69 8.2 95 Metrics Sessions - Digital Analytics 8.5 63 9.0(won by 0.5) 83 (There is a greater than 0.5 difference between this product's rating and its competitors) Engagement 8.5(won by 0.2) 57 8.3 80 Entry and Exit Pages 8.8 58 9.1(won by 0.3) 84 Standard Event Tracking 8.5(won by 0.1) 60 8.4 73 Custom Event Tracking 8.2(won by 0.3) 58 7.9 68 Retention 8.1 49 8.2(won by 0.1) 71 Return 8.1(tied score) 51 8.1(tied score) 72 Conversions 7.9(won by 0.1) 47 7.8 63 Funnels 7.5(tied score) 38 7.5(tied score) 57 Reporting Real-Time Reporting 8.3 58 8.4(won by 0.1) 81 Trending 8.1 40 8.2(won by 0.1) 71 Retroactive Reporting 8.3 43 8.4(won by 0.1) 66 Segmentation 7.9(won by 0.3) 49 7.6 60 Mobile Reporting 8.1(tied score) 37 8.1(tied score) 70 Unification Across Devices 8.0(won by 0.1) 42 7.9 63 Custom Reports and Dashboards 8.3(tied score) 55 8.3(tied score) 74 Other User Data 8.4 55 8.6(won by 0.2) 77 Site Search Reporting 8.5(won by 0.4) 52 8.1 75 Load Time Monitoring 7.8(won by 0.1) 41 7.7 54 Campaign Tracking 8.3(won by 0.6) 45 (There is a greater than 0.5 difference between this product's rating and its competitors) 7.7 60 E-Commerce 7.9(won by 0.2) 30 7.7 51 Promotional Messages 7.4 22 7.5(won by 0.1) 40 Administration Alerts 8.3 40 8.4(won by 0.1) 64 Agentic AI - Digital Analytics Autonomous Task Execution Not enough data Not enough data Cross-system Integration Not enough data Not enough data Proactive Assistance Not enough data Not enough data Decision Making Not enough data Not enough data Administration API / Integrations 8.4(won by 0.7) 39 (There is a greater than 0.5 difference between this product's rating and its competitors) 7.7 52 QA Testing 7.8 34 8.1(won by 0.3) 52 Performance and Reliability 8.6 50 8.9(won by 0.3) 73 User, Role, and Access Management 8.9(won by 0.1) 54 8.8 70 Content Analytics[Hide 14 FeaturesShow 14 Features](javascript:void(0);) 8.9 23 Not enough data Tools Contact Collection 8.2(won by default) 13 Not enough data Audience Insights 9.3(won by default) 20 Not enough data Social Sharing 8.7(won by default) 15 Not enough data Metrics Entry and Exit Pages 9.1(won by default) 18 Not enough data Sessions 8.9(won by default) 20 Not enough data Engagement 9.2(won by default) 19 Not enough data Return 9.0(won by default) 19 Not enough data Conversions 9.0(won by default) 17 Not enough data Search Rank 8.6(won by default) 14 Not enough data Agentic AI - Content Analytics Autonomous Task Execution Not enough data Not enough data Cross-system Integration Not enough data Not enough data Adaptive Learning Not enough data Not enough data Proactive Assistance Not enough data Not enough data Decision Making Not enough data Not enough data Show 2 feature categories with incomplete data Content Marketing[Hide 44 FeaturesShow 44 Features](javascript:void(0);) Not enough data Not enough data Content Creation Content Creation Tools Not enough data Not enough data Content Curation Not enough data Not enough data Buyer Personas Not enough data Not enough data Content Management Not enough data Not enough data Campaign Management Not enough data Not enough data SEO Management Not enough data Not enough data Workflow Management Not enough data Not enough data Template Management Not enough data Not enough data Optimization SEO Not enough data Not enough data A/B Testing Not enough data Not enough data Dashboards & Reporting Not enough data Not enough data Audience Targeting Not enough data Not enough data ROI Reporting Not enough data Not enough data Logistics Customizable Templated Workflows Not enough data Not enough data Internal Communication Not enough data Not enough data Version Control Not enough data Not enough data Editing and Approval Tools Not enough data Not enough data Distribution Features Not enough data Not enough data Social Media Integration Not enough data Not enough data User, Role, and Access Management Not enough data Not enough data Approval Process Control Not enough data Not enough data Additional Functionality Alerts/Notifications Not enough data Not enough data Publish Scheduling Not enough data Not enough data Email Marketing Not enough data Not enough data Content Library Not enough data Not enough data Conversion Tracking Not enough data Not enough data Generative AI Not enough data Not enough data AI Copilot Not enough data Not enough data Social Promotion Not enough data Not enough data Data Visualization Not enough data Not enough data Editorial Calendar Not enough data Not enough data Drag & Drop Not enough data Not enough data Campaign Analytics Not enough data Not enough data Campaign Planning Not enough data Not enough data Multi-Channel Campaigns Not enough data Not enough data Engagement Tracking Not enough data Not enough data Customizable Templates Not enough data Not enough data Reporting & Statistics Not enough data Not enough data Customizable Branding Not enough data Not enough data Categorization/Grouping Not enough data Not enough data Data Import/Export Not enough data Not enough data Filtering Not enough data Not enough data Activity Tracking Not enough data Not enough data Social Media Monitoring Not enough data Not enough data Session Replay[Hide 10 FeaturesShow 10 Features](javascript:void(0);) Not enough data Not enough data User Behavior Click Tracking Not enough data Not enough data Mouse Movement Not enough data Not enough data Frustration Tracking Not enough data Not enough data A/B Testing Error and Bug Tracking Not enough data Not enough data Split URL Testing Not enough data Not enough data Data Analysis Not enough data Not enough data Notes Not enough data Not enough data Visitor Information User Identification Not enough data Not enough data Search Box Not enough data Not enough data Agentic AI - Session Replay Cross-system Integration Not enough data Not enough data User Insights Reviewers' Company Size [![Matomo (Formerly Piwik)](https://images.g2crowd.com/uploads/product/hd_favicon/a637e91a38439cf47b2b260e39d96faf/matomo-formerly-piwik.jpg "Matomo (Formerly Piwik)")](https://www.g2.com/products/matomo-formerly-piwik/reviews) Matomo (Formerly Piwik) Small-Business(50 or fewer emp.) 55.3% Mid-Market(51-1000 emp.) 30.6% Enterprise(\> 1000 emp.) 14.1% [![StatCounter](https://images.g2crowd.com/uploads/product/hd_favicon/1487565804/statcounter.svg "StatCounter")](https://www.g2.com/products/statcounter/reviews) StatCounter Small-Business(50 or fewer emp.) 58.9% Mid-Market(51-1000 emp.) 30.4% Enterprise(\> 1000 emp.) 10.7% Small-Business (50 or fewer emp.) 55.3% 58.9% Mid-Market (51-1000 emp.) 30.6% 30.4% Enterprise (\> 1000 emp.) 14.1% 10.7% Reviewers' Industry [![Matomo (Formerly Piwik)](https://images.g2crowd.com/uploads/product/hd_favicon/a637e91a38439cf47b2b260e39d96faf/matomo-formerly-piwik.jpg "Matomo (Formerly Piwik)")](https://www.g2.com/products/matomo-formerly-piwik/reviews) Matomo (Formerly Piwik) Marketing and Advertising 14.4% Computer Software 11.1% Information Technology and Services 8.9% Internet 8.9% Retail 5.6% Other 51.1% [![StatCounter](https://images.g2crowd.com/uploads/product/hd_favicon/1487565804/statcounter.svg "StatCounter")](https://www.g2.com/products/statcounter/reviews) StatCounter Marketing and Advertising 18.4% Information Technology and Services 7.9% Internet 7.0% Writing and Editing 4.4% Retail 4.4% Other 57.9% FAQs ## Matomo (formerly Piwik) vs StatCounter FAQs Generated using AI Last updated: August 15, 2026 ### What is the difference between Matomo (formerly Piwik) vs StatCounter? StatCounter is rated higher for ease of use and setup, while Matomo (formerly Piwik) is preferred for customization and data privacy. | [Matomo (formerly Piwik)](https://www.g2.com/products/matomo-formerly-piwik/reviews) | [StatCounter](https://www.g2.com/products/statcounter/reviews) | | --- | --- | | 4.2/5 (96 reviews) | 4.3/5 (114 reviews) | | Small-Business | Small-Business | | 7.7 | 8.8 | | 7.7 | 8.2 | | Customization | — | ### How do the pricing models of Matomo (formerly Piwik) and StatCounter compare? StatCounter is considered the stronger value, with a higher satisfaction score for price and cost-related dimensions. - **Matomo (formerly Piwik):** In recent reviews, several small-business users mention that the cloud version feels expensive and restrictive for the number of websites supported. - **StatCounter:** Reviewers consistently highlight its affordability and value, with many noting satisfaction with the low cost and free tier for basic features. - **Switching reasons:** Reviewers cite Matomo (formerly Piwik) for advanced privacy and data ownership, but note higher costs as a trade-off compared to StatCounter. ### What are the best alternatives to Matomo (formerly Piwik) and StatCounter? The best alternatives to Matomo (formerly Piwik) and StatCounter are Google Analytics, Amplitude, and Adobe Analytics. | Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength | | --- | --- | --- | --- | --- | | [Matomo (formerly Piwik)](https://www.g2.com/products/matomo-formerly-piwik/reviews) | 4.2/5 (96 reviews) | Small-Business | Cloud version considered expensive for small businesses | Customization | | [StatCounter](https://www.g2.com/products/statcounter/reviews) | 4.3/5 (114 reviews) | Small-Business | Affordable, praised for low cost and free tier | Ease of Use | | [Google Analytics](https://www.g2.com/products/google-analytics/reviews) | 4.5/5 (6863 reviews) | Small-Business | — | Comprehensive analytics features | | [Amplitude](https://www.g2.com/products/amplitude-analytics/reviews) | 4.5/5 (2977 reviews) | Mid-Market | — | Advanced product analytics | | [Adobe Analytics](https://www.g2.com/products/adobe-analytics/reviews) | 4.2/5 (1245 reviews) | Enterprise | — | Enterprise-grade analytics | ### Which Digital Analytics features should I prioritize when comparing Matomo (formerly Piwik) and StatCounter? Buyers should prioritize ease of use, ease of setup, customization, data privacy, and support quality when comparing Matomo (formerly Piwik) and StatCounter. - **Ease of Use:** Matomo (formerly Piwik) scores 8.0; StatCounter scores 9.1. - **Ease of Setup:** Matomo (formerly Piwik) scores 7.7; StatCounter scores 8.8. - **Customization:** Matomo (formerly Piwik) is cited for customization (1 all-time mention); StatCounter has no reviewer-cited customization strength. - **Data Privacy:** Matomo (formerly Piwik) is frequently praised for privacy and data ownership in recent reviews; StatCounter does not have reviewer-cited privacy strengths. - **Support Quality:** Matomo (formerly Piwik) scores 7.7; StatCounter scores 8.2. ### What are the pros and cons of Matomo (formerly Piwik) vs StatCounter? Matomo (formerly Piwik) stands out for customization and privacy, while StatCounter is praised for ease of use and affordability. - **Matomo (formerly Piwik) strengths:** Customization (1 all-time mention), strong data privacy and ownership, advanced analytics features, and high customizability. - **Matomo (formerly Piwik) trade-offs:** Cloud version pricing is considered expensive for small businesses, restrictive website limits on lower tiers, and setup can be complex for beginners. - **StatCounter strengths:** Ease of use, quick setup, affordability, and clear, detailed traffic reporting. - **StatCounter trade-offs:** Interface is considered outdated by reviewers, lacks advanced analytics and customization options, and is less robust for audience segmentation. ### Is Matomo (formerly Piwik) or StatCounter better for small businesses? StatCounter is the better fit for small businesses, with higher satisfaction among small-business reviewers and a stronger value perception. - **Matomo (formerly Piwik):** Largest segment is Small-Business; reviewers note strong privacy but cite higher costs and complexity as barriers for smaller teams. - **StatCounter:** Largest segment is Small-Business; reviewers consistently highlight ease of use, affordability, and suitability for small business needs. ### Which Digital Analytics platform has better integrations? Matomo (formerly Piwik) is favored for integrations, with recent reviewers citing Google Tag Manager support. - **Matomo (formerly Piwik):** Google Tag Manager integration is mentioned in recent reviews. - **StatCounter:** No reviewer-cited integrations in recent reviews. ### How do Matomo (formerly Piwik) and StatCounter compare on customer support? StatCounter has a higher Quality of Support score, but the difference is below the materiality threshold, indicating near-parity in support experiences. - **Matomo (formerly Piwik):** Reviewers describe support as helpful and responsive, with several noting positive experiences resolving issues. - **StatCounter:** Reviewers consistently praise support for being responsive and effective, with many noting satisfaction with the support team. ### Which is easier to implement, Matomo (formerly Piwik) or StatCounter? StatCounter is easier to implement, with a materially higher Ease of Setup score and more frequent praise for quick installation. - **Matomo (formerly Piwik):** Reviewers note that setup can be complex, especially for self-hosted deployments, and may require technical expertise. - **StatCounter:** Reviewers consistently highlight the simplicity and speed of setup, often describing it as one of the easiest analytics tools to implement. ### Which product has better Engagement? StatCounter has better Engagement, as reflected in reviewer sentiment and scores. - **Matomo (formerly Piwik):** Engagement is supported by customization and insights, but no specific engagement score is provided. - **StatCounter:** Engagement is reflected in high ease of use and detailed reporting, with reviewers frequently citing the ability to track and analyze user activity effectively. Alternatives **Matomo (Formerly Piwik) Alternatives** ![Google Analytics](https://images.g2crowd.com/uploads/product/hd_favicon/d0b0bdbf701506973791782a843a408b/google-analytics.svg "Google Analytics") [ Google Analytics ](/products/google-analytics/reviews) ![Amplitude Analytics](https://images.g2crowd.com/uploads/product/hd_favicon/35091843fa8b7ef42a40e8b72e65463a/amplitude-analytics.svg "Amplitude Analytics") [ Amplitude ](/products/amplitude-analytics/reviews) ![Mixpanel](https://images.g2crowd.com/uploads/product/hd_favicon/a8dfba5627ded732f3d6f4363d5bec06/mixpanel.svg "Mixpanel") [ Mixpanel ](/products/mixpanel/reviews) ![Adobe Analytics](https://images.g2crowd.com/uploads/product/hd_favicon/c72755fcd8e693fbaaa4c38e0d4fc360/adobe-analytics.svg "Adobe Analytics") [ Adobe Analytics ](/products/adobe-analytics/reviews) **StatCounter Alternatives** ![Google Analytics](https://images.g2crowd.com/uploads/product/hd_favicon/d0b0bdbf701506973791782a843a408b/google-analytics.svg "Google Analytics") [ Google Analytics ](/products/google-analytics/reviews) ![Adobe Analytics](https://images.g2crowd.com/uploads/product/hd_favicon/c72755fcd8e693fbaaa4c38e0d4fc360/adobe-analytics.svg "Adobe Analytics") [ Adobe Analytics ](/products/adobe-analytics/reviews) ![Mixpanel](https://images.g2crowd.com/uploads/product/hd_favicon/a8dfba5627ded732f3d6f4363d5bec06/mixpanel.svg "Mixpanel") [ Mixpanel ](/products/mixpanel/reviews) ![Heap by Contentsquare](https://images.g2crowd.com/uploads/product/hd_favicon/88d6685d7cf4f7cc4439e35562551831/heap-by-contentsquare.svg "Heap by Contentsquare") [ Heap by Contentsquare ](/products/heap-by-contentsquare/reviews) ## Matomo (Formerly Piwik) vs StatCounter When assessing the two solutions, reviewers found StatCounter easier to use, set up, and administer. Reviewers also preferred doing business with StatCounter overall. - Reviewers felt that StatCounter meets the needs of their business better than Matomo (Formerly Piwik). - When comparing quality of ongoing product support, reviewers felt that StatCounter is the preferred option. - For feature updates and roadmaps, our reviewers preferred the direction of StatCounter over Matomo (Formerly Piwik).