# Matomo (Formerly Piwik) vs Simple Analytics Comparison

| | Matomo (Formerly Piwik) | Simple Analytics | 
|---|---|---|
| **Star Rating** | 4.2 out of 5 | 4.4 out of 5 | 
| **Total Reviews** | 96 | 23 | 
| **Largest Market Segment** | Small-Business (55.3% of reviews) | Small-Business (77.3% of reviews) | 
| **Entry Level Price** | FREE download | No pricing available | 

---
## Top Pros & Cons

### Matomo (Formerly Piwik)

Pros:
- Customization (1 reviews)
- Data Collection (1 reviews)


### Simple Analytics

Pros:
- Insights (1 reviews)

Cons:
- Navigation Difficulty (1 reviews)

---
## Ratings Comparison
| Rating | Matomo (Formerly Piwik) | Simple Analytics | 
|---|---|---|
  | **Meets Requirements** | 8.5 (80 reviews) | 9.2 (16 reviews) | 
  | **Ease of Use** | 8.0 (82 reviews) | 9.6 (16 reviews) | 
  | **Ease of Setup** | 7.7 (53 reviews) | 8.7 (5 reviews) | 
  | **Ease of Admin** | 7.9 (48 reviews) | Not enough data | 
  | **Quality of Support** | 7.7 (49 reviews) | 9.0 (16 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.4 (31 reviews) | Not enough data | 
  | **Product Direction (% positive)** | 8.1 (80 reviews) | 9.1 (13 reviews) | 

---
## Pricing

### Matomo (Formerly Piwik)

#### Entry-Level Pricing

Plan: On-Premise (Self-Hosted)

Price: FREE download

Description: GPL v3+ licensed. Premium Features & Support options available.

Read more on whether On-Premise is right for you: https://matomo.org/what-is-on-premise/

Downloadable digital analytics plaform that runs on your servers and database and you 100% own the data.


[Browse all 3 editions](https://www.g2.com/products/matomo-formerly-piwik/pricing)

#### Free Trial

Yes

### Simple Analytics

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

---
## Features Comparison By Category

### Digital Analytics

| Product | Score | Reviews |
|---|---|---|
| **Matomo (Formerly Piwik)** | 8.2/10 | 69 |
| **Simple Analytics** | 9.0/10 | 13 |

#### Metrics

| Feature | Matomo (Formerly Piwik) | Simple Analytics | 
|---|---|---|
| **Sessions - Digital Analytics** | 8.5 (63 reviews) | 9.1 (13 reviews) | 
| **Engagement** | 8.5 (57 reviews) | 8.9 (11 reviews) | 
| **Entry and Exit Pages** | 8.8 (58 reviews) | 9.1 (11 reviews) | 
| **Standard Event Tracking** | 8.5 (60 reviews) | 9.0 (10 reviews) | 
| **Custom Event Tracking** | 8.2 (58 reviews) | 8.9 (9 reviews) | 
| **Retention** | 8.1 (49 reviews) | 8.8 (11 reviews) | 
| **Return** | 8.1 (51 reviews) | 8.9 (11 reviews) | 
| **Conversions** | 7.9 (47 reviews) | 8.8 (10 reviews) | 
| **Funnels** | 7.5 (38 reviews) | 9.4 (8 reviews) | 

#### Reporting

| Feature | Matomo (Formerly Piwik) | Simple Analytics | 
|---|---|---|
| **Real-Time Reporting** | 8.3 (58 reviews) | 9.5 (11 reviews) | 
| **Trending** | 8.1 (40 reviews) | 9.2 (11 reviews) | 
| **Retroactive Reporting** | 8.3 (43 reviews) | 9.2 (10 reviews) | 
| **Segmentation** | 7.9 (49 reviews) | 8.7 (10 reviews) | 
| **Mobile Reporting** | 8.1 (37 reviews) | 8.9 (11 reviews) | 
| **Unification Across Devices** | 8.0 (42 reviews) | 9.2 (10 reviews) | 
| **Custom Reports and Dashboards** | 8.3 (55 reviews) | 9.3 (10 reviews) | 

#### Other

| Feature | Matomo (Formerly Piwik) | Simple Analytics | 
|---|---|---|
| **User Data** | 8.4 (55 reviews) | 9.1 (11 reviews) | 
| **Site Search Reporting** | 8.5 (52 reviews) | 9.2 (10 reviews) | 
| **Load Time Monitoring** | 7.8 (41 reviews) | 9.2 (10 reviews) | 
| **Campaign Tracking** | 8.3 (45 reviews) | 9.2 (11 reviews) | 
| **E-Commerce** | 7.9 (30 reviews) | 8.8 (10 reviews) | 
| **Promotional Messages** | 7.4 (22 reviews) | 8.7 (10 reviews) | 
| **Administration Alerts** | 8.3 (40 reviews) | 9.1 (11 reviews) | 

#### Agentic AI - Digital Analytics

| Feature | Matomo (Formerly Piwik) | Simple Analytics | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Administration

| Feature | Matomo (Formerly Piwik) | Simple Analytics | 
|---|---|---|
| **API / Integrations** | 8.4 (39 reviews) | 9.1 (11 reviews) | 
| **QA Testing** | 7.8 (34 reviews) | 9.0 (10 reviews) | 
| **Performance and Reliability** | 8.6 (50 reviews) | 8.8 (11 reviews) | 
| **User, Role, and Access Management** | 8.9 (54 reviews) | 8.9 (11 reviews) | 

### Content Marketing

| Product | Score | Reviews |
|---|---|---|
| **Matomo (Formerly Piwik)** | N/A | N/A |
| **Simple Analytics** | N/A | N/A |

#### Content Creation

| Feature | Matomo (Formerly Piwik) | Simple Analytics | 
|---|---|---|
| **Content Creation Tools** | Not enough data | Not enough data | 
| **Content Curation** | Not enough data | Not enough data | 
| **Buyer Personas** | Not enough data | Not enough data | 
| **Content Management** | Not enough data | Not enough data | 

#### Optimization

| Feature | Matomo (Formerly Piwik) | Simple Analytics | 
|---|---|---|
| **SEO** | Not enough data | Not enough data | 
| **A/B Testing** | Not enough data | Not enough data | 
| **Dashboards & Reporting** | Not enough data | Not enough data | 
| **Audience Targeting** | Not enough data | Not enough data | 
| **ROI Reporting** | Not enough data | Not enough data | 

#### Logistics

| Feature | Matomo (Formerly Piwik) | Simple Analytics | 
|---|---|---|
| **Customizable Templated Workflows** | Not enough data | Not enough data | 
| **Internal Communication** | Not enough data | Not enough data | 
| **Version Control** | Not enough data | Not enough data | 
| **Editing and Approval Tools** | Not enough data | Not enough data | 
| **Distribution Features** | Not enough data | Not enough data | 
| **Integrations & APIs** | Not enough data | Not enough data | 
| **User, Role, and Access Management** | Not enough data | Not enough data | 

### Content Analytics

| Product | Score | Reviews |
|---|---|---|
| **Matomo (Formerly Piwik)** | 8.9/10 | 23 |
| **Simple Analytics** | N/A | N/A |

#### Tools

| Feature | Matomo (Formerly Piwik) | Simple Analytics | 
|---|---|---|
| **Contact Collection** | 8.2 (13 reviews) | Not enough data | 
| **Audience Insights** | 9.3 (20 reviews) | Not enough data | 
| **Social Sharing** | 8.7 (15 reviews) | Not enough data | 

#### Metrics

| Feature | Matomo (Formerly Piwik) | Simple Analytics | 
|---|---|---|
| **Entry and Exit Pages** | 9.1 (18 reviews) | Not enough data | 
| **Sessions** | 8.9 (20 reviews) | Not enough data | 
| **Engagement** | 9.2 (19 reviews) | Not enough data | 
| **Return** | 9.0 (19 reviews) | Not enough data | 
| **Conversions** | 9.0 (17 reviews) | Not enough data | 
| **Search Rank** | 8.6 (14 reviews) | Not enough data | 

#### Agentic AI - Content Analytics

| Feature | Matomo (Formerly Piwik) | Simple Analytics | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (1):** [Digital Analytics Software](https://www.g2.com/categories/digital-analytics)

**Unique to Matomo (Formerly Piwik) (1):** [Content Analytics Software](https://www.g2.com/categories/content-analytics)



---
## Reviewer Demographics

### By Company Size

| Segment | Matomo (Formerly Piwik) | Simple Analytics | 
|---|---|---|
| **Small-Business** | 55.3% | 77.3% | 
| **Mid-Market** | 30.6% | 18.2% | 
| **Enterprise** | 14.1% | 4.5% | 

### By Industry

#### Matomo (Formerly Piwik)

- **Marketing and Advertising:** 14.4%
- **Computer Software:** 11.1%
- **Information Technology and Services:** 8.9%
- **Internet:** 8.9%
- **Retail:** 5.6%
- **Publishing:** 4.4%
- **Airlines/Aviation:** 3.3%
- **Automotive:** 3.3%
- **Government Administration:** 2.2%
- **Health, Wellness and Fitness:** 2.2%
- **Other:** 35.6%

#### Simple Analytics

- **Marketing and Advertising:** 22.7%
- **Information Technology and Services:** 18.2%
- **Non-Profit Organization Management:** 9.1%
- **Education Management:** 9.1%
- **Human Resources:** 4.5%
- **Health, Wellness and Fitness:** 4.5%
- **Computer Software:** 4.5%
- **Computer & Network Security:** 4.5%
- **Commercial Real Estate:** 4.5%
- **Broadcast Media:** 4.5%
- **Other:** 13.6%

---
## Alternatives

### Alternatives to Matomo (Formerly Piwik)

- [Google Analytics](https://www.g2.com/products/google-analytics/reviews) — 4.5/5 stars (6841 reviews)
- [Amplitude Analytics](https://www.g2.com/products/amplitude-analytics/reviews) — 4.5/5 stars (2925 reviews)
- [Mixpanel](https://www.g2.com/products/mixpanel/reviews) — 4.5/5 stars (1366 reviews)
- [Adobe Analytics](https://www.g2.com/products/adobe-analytics/reviews) — 4.2/5 stars (1217 reviews)
- [Heap by Contentsquare](https://www.g2.com/products/heap-by-contentsquare/reviews) — 4.4/5 stars (1097 reviews)
- [Pendo](https://www.g2.com/products/pendo-io-pendo/reviews) — 4.4/5 stars (1793 reviews)
- [Clicky](https://www.g2.com/products/clicky/reviews) — 4.5/5 stars (33 reviews)
- [Google Analytics 360](https://www.g2.com/products/google-analytics-360/reviews) — 4.4/5 stars (598 reviews)
- [Kissmetrics](https://www.g2.com/products/kissmetrics/reviews) — 4.1/5 stars (168 reviews)
- [Google Tag Manager](https://www.g2.com/products/google-tag-manager/reviews) — 4.6/5 stars (437 reviews)

### Alternatives to Simple Analytics

- [Google Analytics](https://www.g2.com/products/google-analytics/reviews) — 4.5/5 stars (6841 reviews)
- [Fathom Analytics](https://www.g2.com/products/fathom-analytics/reviews) — 4.6/5 stars (17 reviews)
- [Heap by Contentsquare](https://www.g2.com/products/heap-by-contentsquare/reviews) — 4.4/5 stars (1097 reviews)
- [Lucky Orange](https://www.g2.com/products/lucky-orange/reviews) — 4.6/5 stars (367 reviews)
- [Mixpanel](https://www.g2.com/products/mixpanel/reviews) — 4.5/5 stars (1366 reviews)
- [Adobe Analytics](https://www.g2.com/products/adobe-analytics/reviews) — 4.2/5 stars (1217 reviews)
- [Amplitude Analytics](https://www.g2.com/products/amplitude-analytics/reviews) — 4.5/5 stars (2925 reviews)
- [Contentsquare](https://www.g2.com/products/contentsquare/reviews) — 4.6/5 stars (634 reviews)
- [Google Tag Manager](https://www.g2.com/products/google-tag-manager/reviews) — 4.6/5 stars (437 reviews)
- [Mouseflow](https://www.g2.com/products/mouseflow/reviews) — 4.6/5 stars (690 reviews)

---
## Top Discussions

### Matomo (Formerly Piwik)

- Title: [Is the data your own?](https://www.g2.com/discussions/is-the-data-your-own) — 3 comments, 1 upvote
  > **Top comment:** "What happens with the data you collect ? It's yours, it's hosted on your server, in your database, and yours to use or do with for whatever reason you need..."
- Title: [Deleted](https://www.g2.com/discussions/37573-deleted) — 2 comments, 1 upvote
  > **Top comment:** "I no delete it"
- Title: [How do I? What is the best way?](https://www.g2.com/discussions/34180-how-do-i-what-is-the-best-way) — 1 comment, 1 upvote
  > **Top comment:** "Because your platform is very helpful"

### Simple Analytics

- Title: [What is the best way to?](https://www.g2.com/discussions/what-is-the-best-way-to-37fa8f89-5d24-4be5-b654-af16de17b08e) — 2 comments, 1 upvote
  > **Top comment:** "Good "
- Title: [what is the best way to serve this analytic...?](https://www.g2.com/discussions/what-is-the-best-way-to-serve-this-analytic) — 1 comment, 1 upvote
  > **Top comment:** "Easy to use "

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/matomo-formerly-piwik-vs-simple-analytics)