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Compare Matomo (Formerly Piwik) and PostHog 
Featured Products
At a Glance
Market Segments
Small-Business (54.8% of reviews)
Small-Business (81.2% of reviews)
Entry-Level Pricing
FREE download
Starting at $0.00 Per Month
Matomo (Formerly Piwik)
Star Rating
(95)4.2 out of 5
Market Segments
Small-Business (54.8% of reviews)
Pros & Cons
Entry-Level Pricing
FREE download
Browse all 3 pricing plansPostHog
Star Rating
(1,035)4.5 out of 5
Market Segments
Small-Business (81.2% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $0.00 Per Month
Free Trial is available
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that PostHog excels in providing a comprehensive suite of features, including product analytics and session replays, all integrated into one platform. Users appreciate the ease of implementation, noting that it took just a day to set up, which enhances daily usability.
- Users say Matomo offers a high level of customization, allowing for tailored reports and customer journeys. This flexibility is particularly valued by those who prefer independence and control over their data, especially in private server implementations.
- Reviewers mention that PostHog's user interface is intuitive, making it easy to access information quickly. This ease of use is highlighted as a significant advantage, especially for teams that rely on frequent data checks to inform their strategies.
- According to verified reviews, Matomo is praised for its precision and simplicity, often being compared favorably to Google Analytics. Users find it straightforward to navigate and utilize, which can be a strong point for small businesses looking for effective analytics without a steep learning curve.
- G2 reviewers highlight that while Matomo has a solid foundation, it faces challenges in market presence and recent user engagement, with significantly fewer recent reviews compared to PostHog. This may indicate a need for improvement in user support and feature updates to keep pace with evolving user needs.
- Users appreciate PostHog's value for money, as it combines multiple functionalities like analytics and feature flag management without requiring additional tools. This all-in-one approach is particularly beneficial for SaaS products, streamlining workflows and reducing complexity.
Pricing
Entry-Level Pricing
Matomo (Formerly Piwik)
On-Premise (Self-Hosted)
FREE download
GPL v3+ licensed. Premium Features & Support options available.
Read more on whether On-Premise is right for you: https://matomo.org/what-is-on-premise/
Downloadable digital analytics plaform that runs on your servers and database and you 100% own the data.
PostHog
Product Analytics & Data Stack
Starting at $0.00
Per Month
Trends, funnels, path analysis + more, with event autocapture, pipelines, data warehouse, APIs all as standard.
- First 1 million events/mo free
- Funnel Analysis
- Graph Analysis
Free Trial
Matomo (Formerly Piwik)
Free Trial is available
PostHog
Free Trial is available
Ratings
Meets Requirements
8.4
79
8.9
895
Ease of Use
8.0
81
8.3
909
Ease of Setup
7.6
52
8.9
678
Ease of Admin
7.9
48
8.5
459
Quality of Support
7.7
48
8.5
464
Has the product been a good partner in doing business?
8.4
31
8.9
348
Product Direction (% positive)
8.1
79
9.0
874
Features by Category
Metrics
8.5
62
8.9
378
8.5
57
8.6
367
8.8
58
8.5
364
8.5
60
8.9
372
8.2
58
8.7
360
8.1
49
8.3
349
8.1
51
8.3
334
7.9
46
8.3
337
7.5
38
8.3
345
Reporting
8.3
58
8.5
369
8.1
40
8.3
341
8.2
42
8.2
333
7.9
49
8.1
337
8.1
37
7.8
303
8.0
42
8.0
299
8.3
55
8.4
341
Other
8.4
55
8.6
340
8.5
52
7.9
291
7.8
41
7.9
289
8.3
45
7.8
276
7.9
30
7.3
252
7.4
22
7.2
244
8.3
40
7.6
250
Agentic AI - Digital Analytics
Not enough data
7.0
30
Not enough data
7.3
30
Not enough data
7.1
30
Not enough data
7.2
31
Administration
8.4
38
8.5
298
7.8
34
7.9
264
8.5
49
8.6
319
8.9
54
8.4
308
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
User Identification
Not enough data
7.7
108
Not enough data
7.7
106
Not enough data
8.1
104
Tracking & Reporting
Not enough data
8.8
110
Not enough data
8.4
105
Not enough data
7.9
94
Not enough data
8.3
112
Not enough data
8.4
103
Not enough data
8.4
105
Metrics
Not enough data
8.5
107
Not enough data
7.9
100
Not enough data
8.1
107
Not enough data
7.8
100
Not enough data
8.1
102
User Behavior
Not enough data
9.0
395
Not enough data
8.7
379
Not enough data
7.9
332
A/B Testing
Not enough data
Feature Not Available
Not enough data
7.2
287
Not enough data
8.0
336
Not enough data
Feature Not Available
Visitor Information
Not enough data
8.4
381
Not enough data
7.8
342
Agentic AI - Session Replay
Not enough data
6.5
65
Product Analytics
Not enough data
8.4
429
Not enough data
8.5
474
Not enough data
8.0
424
Not enough data
8.2
445
Not enough data
7.6
382
Not enough data
7.8
366
Not enough data
7.6
365
Not enough data
8.0
403
Agentic AI - Product Analytics
Not enough data
6.6
94
Not enough data
6.8
94
Not enough data
6.6
93
Not enough data
6.6
94
Management
Not enough data
8.6
182
Not enough data
8.0
157
Not enough data
8.5
162
Functionality
Not enough data
7.7
148
Not enough data
8.8
175
Not enough data
8.3
166
Computing
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
7.7
114
Experimental Design
Not enough data
8.2
101
Not enough data
8.0
98
Not enough data
7.5
95
Analytics
Not enough data
8.6
116
Not enough data
8.0
111
Agentic AI - A/B Testing
Not enough data
7.5
10
Not enough data
7.4
11
Not enough data
7.1
11
Not enough data
7.2
10
Tools
8.2
13
Not enough data
9.3
20
Not enough data
8.7
15
Not enough data
Metrics
9.1
18
Not enough data
8.9
20
Not enough data
9.2
19
Not enough data
9.0
19
Not enough data
9.0
17
Not enough data
8.6
14
Not enough data
Agentic AI - Content Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Metrics
Not enough data
8.5
107
Not enough data
7.9
100
Not enough data
8.1
107
Not enough data
7.8
100
Not enough data
8.1
102
Categories
Categories
Shared Categories
Matomo (Formerly Piwik) and PostHog are categorized as Digital Analytics
Unique Categories
Matomo (Formerly Piwik) is categorized as Content Analytics
PostHog is categorized as Session Replay, Mobile App Analytics, Feature Management, Product Analytics, and A/B Testing
Reviews
Reviewers' Company Size
Matomo (Formerly Piwik)
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
PostHog
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
14.6%
Computer Software
11.2%
Internet
9.0%
Information Technology and Services
9.0%
Retail
4.5%
Other
51.7%
Computer Software
33.3%
Information Technology and Services
14.9%
Financial Services
5.4%
Health, Wellness and Fitness
2.9%
Marketing and Advertising
2.6%
Other
41.0%
Discussions
Is the data your own?
3 Comments
BT
If by security and privacy reasons you refer to GDPR framework, yes, Matomo has its privacy by design feature, allowing you to use this tool in complete...Read more
What is PostHog used for?
1 Comment
SC
Posthog is an analytics tool to track your product metrics like DAU, MAU, and custom events you can send from your system, and then you can analyze them on...Read more
PostHog has no more discussions with answers
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