# Matomo (Formerly Piwik) vs PostHog Comparison
---
## AI Generated Summary
- **G2 reviewers report** that PostHog excels in providing a comprehensive suite of features, including product analytics and session replays, all integrated into one platform. Users appreciate the ease of implementation, noting that it took just a day to set up, which enhances daily usability.
- **Users say** Matomo offers a high level of customization, allowing for tailored reports and customer journeys. This flexibility is particularly valued by those who prefer independence and control over their data, especially in private server implementations.
- **Reviewers mention** that PostHog's user interface is intuitive, making it easy to access information quickly. This ease of use is highlighted as a significant advantage, especially for teams that rely on frequent data checks to inform their strategies.
- **According to verified reviews** , Matomo is praised for its precision and simplicity, often being compared favorably to Google Analytics. Users find it straightforward to navigate and utilize, which can be a strong point for small businesses looking for effective analytics without a steep learning curve.
- **G2 reviewers highlight** that while Matomo has a solid foundation, it faces challenges in market presence and recent user engagement, with significantly fewer recent reviews compared to PostHog. This may indicate a need for improvement in user support and feature updates to keep pace with evolving user needs.
- **Users appreciate** PostHog's value for money, as it combines multiple functionalities like analytics and feature flag management without requiring additional tools. This all-in-one approach is particularly beneficial for SaaS products, streamlining workflows and reducing complexity.



| | Matomo (Formerly Piwik) | PostHog | 
|---|---|---|
| **Star Rating** | 4.2 out of 5 | 4.5 out of 5 | 
| **Total Reviews** | 96 | 1,052 | 
| **Largest Market Segment** | Small-Business (55.3% of reviews) | Small-Business (80.9% of reviews) | 
| **Entry Level Price** | FREE download | Starting at $0.00 Per Month | 

---
## Top Pros & Cons

### Matomo (Formerly Piwik)

Pros:
- Customization (1 reviews)
- Data Collection (1 reviews)


### PostHog

Pros:
- Ease of Use (226 reviews)
- Easy Setup (188 reviews)

Cons:
- Learning Curve (120 reviews)
- Steep Learning Curve (95 reviews)

---
## Ratings Comparison
| Rating | Matomo (Formerly Piwik) | PostHog | 
|---|---|---|
  | **Meets Requirements** | 8.5 (80 reviews) | 8.9 (906 reviews) | 
  | **Ease of Use** | 8.0 (82 reviews) | 8.3 (922 reviews) | 
  | **Ease of Setup** | 7.7 (53 reviews) | 8.9 (691 reviews) | 
  | **Ease of Admin** | 7.9 (48 reviews) | 8.5 (460 reviews) | 
  | **Quality of Support** | 7.7 (49 reviews) | 8.5 (472 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.4 (31 reviews) | 8.9 (349 reviews) | 
  | **Product Direction (% positive)** | 8.1 (80 reviews) | 9.0 (883 reviews) | 

---
## Pricing

### Matomo (Formerly Piwik)

#### Entry-Level Pricing

Plan: On-Premise (Self-Hosted)

Price: FREE download

Description: GPL v3+ licensed. Premium Features & Support options available.

Read more on whether On-Premise is right for you: https://matomo.org/what-is-on-premise/

Downloadable digital analytics plaform that runs on your servers and database and you 100% own the data.


[Browse all 3 editions](https://www.g2.com/products/matomo-formerly-piwik/pricing)

#### Free Trial

Yes

### PostHog

#### Entry-Level Pricing

Plan: Product Analytics & Data Stack

Price: Starting at $0.00 Per Month

Description: Trends, funnels, path analysis + more, with event autocapture, pipelines, data warehouse, APIs all as standard.

Key Features:
- First 1 million events/mo free
- Funnel Analysis
- Graph Analysis

[Browse all 4 editions](https://www.g2.com/products/posthog/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Digital Analytics

| Product | Score | Reviews |
|---|---|---|
| **Matomo (Formerly Piwik)** | 8.2/10 | 69 |
| **PostHog** | 8.1/10 | 418 |

#### Metrics

| Feature | Matomo (Formerly Piwik) | PostHog | 
|---|---|---|
| **Sessions - Digital Analytics** | 8.5 (63 reviews) | 8.9 (379 reviews) | 
| **Engagement** | 8.5 (57 reviews) | 8.6 (368 reviews) | 
| **Entry and Exit Pages** | 8.8 (58 reviews) | 8.5 (365 reviews) | 
| **Standard Event Tracking** | 8.5 (60 reviews) | 8.9 (373 reviews) | 
| **Custom Event Tracking** | 8.2 (58 reviews) | 8.7 (360 reviews) | 
| **Retention** | 8.1 (49 reviews) | 8.3 (350 reviews) | 
| **Return** | 8.1 (51 reviews) | 8.3 (334 reviews) | 
| **Conversions** | 7.9 (47 reviews) | 8.3 (338 reviews) | 
| **Funnels** | 7.5 (38 reviews) | 8.3 (345 reviews) | 

#### Reporting

| Feature | Matomo (Formerly Piwik) | PostHog | 
|---|---|---|
| **Real-Time Reporting** | 8.3 (58 reviews) | 8.5 (370 reviews) | 
| **Trending** | 8.1 (40 reviews) | 8.3 (342 reviews) | 
| **Retroactive Reporting** | 8.3 (43 reviews) | 8.2 (333 reviews) | 
| **Segmentation** | 7.9 (49 reviews) | 8.1 (338 reviews) | 
| **Mobile Reporting** | 8.1 (37 reviews) | 7.8 (303 reviews) | 
| **Unification Across Devices** | 8.0 (42 reviews) | 8.0 (299 reviews) | 
| **Custom Reports and Dashboards** | 8.3 (55 reviews) | 8.4 (341 reviews) | 

#### Other

| Feature | Matomo (Formerly Piwik) | PostHog | 
|---|---|---|
| **User Data** | 8.4 (55 reviews) | 8.6 (340 reviews) | 
| **Site Search Reporting** | 8.5 (52 reviews) | 7.9 (291 reviews) | 
| **Load Time Monitoring** | 7.8 (41 reviews) | 7.9 (290 reviews) | 
| **Campaign Tracking** | 8.3 (45 reviews) | 7.8 (276 reviews) | 
| **E-Commerce** | 7.9 (30 reviews) | 7.3 (252 reviews) | 
| **Promotional Messages** | 7.4 (22 reviews) | 7.2 (244 reviews) | 
| **Administration Alerts** | 8.3 (40 reviews) | 7.6 (250 reviews) | 

#### Agentic AI - Digital Analytics

| Feature | Matomo (Formerly Piwik) | PostHog | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.0 (30 reviews) | 
| **Cross-system Integration** | Not enough data | 7.3 (30 reviews) | 
| **Proactive Assistance** | Not enough data | 7.1 (30 reviews) | 
| **Decision Making** | Not enough data | 7.2 (31 reviews) | 

#### Administration

| Feature | Matomo (Formerly Piwik) | PostHog | 
|---|---|---|
| **API / Integrations** | 8.4 (39 reviews) | 8.5 (299 reviews) | 
| **QA Testing** | 7.8 (34 reviews) | 7.9 (264 reviews) | 
| **Performance and Reliability** | 8.6 (50 reviews) | 8.6 (319 reviews) | 
| **User, Role, and Access Management** | 8.9 (54 reviews) | 8.4 (308 reviews) | 

### Content Marketing

| Product | Score | Reviews |
|---|---|---|
| **Matomo (Formerly Piwik)** | N/A | N/A |
| **PostHog** | N/A | N/A |

#### Content Creation

| Feature | Matomo (Formerly Piwik) | PostHog | 
|---|---|---|
| **Content Creation Tools** | Not enough data | Not enough data | 
| **Content Curation** | Not enough data | Not enough data | 
| **Buyer Personas** | Not enough data | Not enough data | 
| **Content Management** | Not enough data | Not enough data | 

#### Optimization

| Feature | Matomo (Formerly Piwik) | PostHog | 
|---|---|---|
| **SEO** | Not enough data | Not enough data | 
| **A/B Testing** | Not enough data | Not enough data | 
| **Dashboards & Reporting** | Not enough data | Not enough data | 
| **Audience Targeting** | Not enough data | Not enough data | 
| **ROI Reporting** | Not enough data | Not enough data | 

#### Logistics

| Feature | Matomo (Formerly Piwik) | PostHog | 
|---|---|---|
| **Customizable Templated Workflows** | Not enough data | Not enough data | 
| **Internal Communication** | Not enough data | Not enough data | 
| **Version Control** | Not enough data | Not enough data | 
| **Editing and Approval Tools** | Not enough data | Not enough data | 
| **Distribution Features** | Not enough data | Not enough data | 
| **Integrations & APIs** | Not enough data | Not enough data | 
| **User, Role, and Access Management** | Not enough data | Not enough data | 

### Mobile App Analytics

| Product | Score | Reviews |
|---|---|---|
| **Matomo (Formerly Piwik)** | N/A | N/A |
| **PostHog** | 8.2/10 | 126 |

#### User Identification

| Feature | Matomo (Formerly Piwik) | PostHog | 
|---|---|---|
| **Demographics** | Not enough data | 7.7 (107 reviews) | 
| **User Segmentation** | Not enough data | 7.7 (105 reviews) | 
| **Geolocation** | Not enough data | 8.1 (103 reviews) | 

#### Tracking & Reporting

| Feature | Matomo (Formerly Piwik) | PostHog | 
|---|---|---|
| **Custom Event Tracking** | Not enough data | 8.8 (109 reviews) | 
| **Real-Time Insights** | Not enough data | 8.4 (104 reviews) | 
| **Attribution** | Not enough data | 7.8 (93 reviews) | 
| **Dashboard** | Not enough data | 8.3 (111 reviews) | 
| **User Path Tracking** | Not enough data | 8.4 (102 reviews) | 
| **User Activity History** | Not enough data | 8.4 (104 reviews) | 

#### Metrics

| Feature | Matomo (Formerly Piwik) | PostHog | 
|---|---|---|
| **Engagement** | Not enough data | 8.5 (106 reviews) | 
| **Exit Tracking** | Not enough data | 7.9 (99 reviews) | 
| **Retention** | Not enough data | 8.2 (106 reviews) | 
| **Return** | Not enough data | 7.8 (99 reviews) | 
| **Conversions** | Not enough data | 8.1 (101 reviews) | 

### Session Replay

| Product | Score | Reviews |
|---|---|---|
| **Matomo (Formerly Piwik)** | N/A | N/A |
| **PostHog** | 8.0/10 | 428 |

#### User Behavior

| Feature | Matomo (Formerly Piwik) | PostHog | 
|---|---|---|
| **Click Tracking** | Not enough data | 9.0 (394 reviews) | 
| **Mouse Movement ** | Not enough data | 8.8 (379 reviews) | 
| **Frustration Tracking** | Not enough data | 7.9 (332 reviews) | 

#### A/B Testing 

| Feature | Matomo (Formerly Piwik) | PostHog | 
|---|---|---|
| **Error and Bug Tracking** | Not enough data | Feature Not Available | 
| **Split URL Testing** | Not enough data | 7.2 (286 reviews) | 
| **Data Analysis** | Not enough data | 8.0 (335 reviews) | 
| **Notes** | Not enough data | Feature Not Available | 

#### Visitor Information

| Feature | Matomo (Formerly Piwik) | PostHog | 
|---|---|---|
| **User Identification** | Not enough data | 8.5 (380 reviews) | 
| **Search Box** | Not enough data | 7.8 (342 reviews) | 

#### Agentic AI - Session Replay

| Feature | Matomo (Formerly Piwik) | PostHog | 
|---|---|---|
| **Cross-system Integration** | Not enough data | 6.5 (64 reviews) | 

### Product Analytics

| Product | Score | Reviews |
|---|---|---|
| **Matomo (Formerly Piwik)** | N/A | N/A |
| **PostHog** | 7.7/10 | 538 |

#### Product Analytics

| Feature | Matomo (Formerly Piwik) | PostHog | 
|---|---|---|
| **Account-Level Analytics** | Not enough data | 8.3 (429 reviews) | 
| **User-Level Analytics** | Not enough data | 8.5 (478 reviews) | 
| **Segmentation** | Not enough data | 8.0 (425 reviews) | 
| **Funnels** | Not enough data | 8.2 (451 reviews) | 
| **Alerts** | Not enough data | 7.6 (382 reviews) | 
| **Multi-Product Analytics** | Not enough data | 7.8 (365 reviews) | 
| **User Scoring** | Not enough data | 7.6 (364 reviews) | 
| **Integrations** | Not enough data | 8.0 (404 reviews) | 

#### Agentic AI - Product Analytics

| Feature | Matomo (Formerly Piwik) | PostHog | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.7 (93 reviews) | 
| **Cross-system Integration** | Not enough data | 6.8 (93 reviews) | 
| **Adaptive Learning** | Not enough data | 6.6 (92 reviews) | 
| **Proactive Assistance** | Not enough data | 6.6 (94 reviews) | 

#### Behavioral Analytics - Product Analytics

| Feature | Matomo (Formerly Piwik) | PostHog | 
|---|---|---|
| **Multi-Product Analytics** | Not enough data | Not enough data | 
| **User level Analytics** | Not enough data | Not enough data | 
| **Account level Analytics** | Not enough data | Not enough data | 
| **Segmentation** | Not enough data | Not enough data | 
| **Funnels** | Not enough data | 9.3 (7 reviews) | 

#### Platform Infrastructure - Product Analytics

| Feature | Matomo (Formerly Piwik) | PostHog | 
|---|---|---|
| **Cross System integrations** | Not enough data | Not enough data | 
| **Alerts** | Not enough data | Not enough data | 
| **Integrations** | Not enough data | Not enough data | 

#### AI driven optimization - Product Analytics

| Feature | Matomo (Formerly Piwik) | PostHog | 
|---|---|---|
| **User scoring** | Not enough data | Not enough data | 
| **Adaptive learning** | Not enough data | Not enough data | 
| **Automated insights** | Not enough data | Not enough data | 
| **Autonomous task execution** | Not enough data | Not enough data | 

### Feature Management

| Product | Score | Reviews |
|---|---|---|
| **Matomo (Formerly Piwik)** | N/A | N/A |
| **PostHog** | 8.3/10 | 202 |

#### Management

| Feature | Matomo (Formerly Piwik) | PostHog | 
|---|---|---|
| **Flag Management** | Not enough data | 8.6 (182 reviews) | 
| **Rollout & Rollback Control** | Not enough data | 8.0 (157 reviews) | 
| **Monitoring** | Not enough data | 8.5 (162 reviews) | 

#### Functionality

| Feature | Matomo (Formerly Piwik) | PostHog | 
|---|---|---|
| **Multi-Environment Control** | Not enough data | 7.7 (148 reviews) | 
| **Feature Testing** | Not enough data | 8.8 (175 reviews) | 
| **Low-Code Interface** | Not enough data | 8.3 (166 reviews) | 

### A/B Testing

| Product | Score | Reviews |
|---|---|---|
| **Matomo (Formerly Piwik)** | N/A | N/A |
| **PostHog** | 7.7/10 | 124 |

#### Computing

| Feature | Matomo (Formerly Piwik) | PostHog | 
|---|---|---|
| **WYSIWYG** | Not enough data | Feature Not Available | 
| **AI/Machine Learning** | Not enough data | Feature Not Available | 
| **Little to No Coding** | Not enough data | 7.7 (114 reviews) | 

#### Experimental Design

| Feature | Matomo (Formerly Piwik) | PostHog | 
|---|---|---|
| **Multivariate testing capacities** | Not enough data | 8.2 (101 reviews) | 
| **Concurrent Testing** | Not enough data | 8.0 (98 reviews) | 
| **Mobile Testing** | Not enough data | 7.5 (95 reviews) | 
| **AI Assisted Testing** | Not enough data | Not enough data | 
| **AI Generated Variations** | Not enough data | Not enough data | 

#### Analytics

| Feature | Matomo (Formerly Piwik) | PostHog | 
|---|---|---|
| **Reporting and Analytics** | Not enough data | 8.6 (116 reviews) | 
| **Heatmaps** | Not enough data | 8.0 (111 reviews) | 

#### Agentic AI - A/B Testing

| Feature | Matomo (Formerly Piwik) | PostHog | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.5 (10 reviews) | 
| **Cross-system Integration** | Not enough data | 7.4 (11 reviews) | 
| **Adaptive Learning** | Not enough data | 7.1 (11 reviews) | 
| **Proactive Assistance** | Not enough data | 7.2 (10 reviews) | 

### Content Analytics

| Product | Score | Reviews |
|---|---|---|
| **Matomo (Formerly Piwik)** | 8.9/10 | 23 |
| **PostHog** | N/A | N/A |

#### Tools

| Feature | Matomo (Formerly Piwik) | PostHog | 
|---|---|---|
| **Contact Collection** | 8.2 (13 reviews) | Not enough data | 
| **Audience Insights** | 9.3 (20 reviews) | Not enough data | 
| **Social Sharing** | 8.7 (15 reviews) | Not enough data | 

#### Metrics

| Feature | Matomo (Formerly Piwik) | PostHog | 
|---|---|---|
| **Entry and Exit Pages** | 9.1 (18 reviews) | Not enough data | 
| **Sessions** | 8.9 (20 reviews) | Not enough data | 
| **Engagement** | 9.2 (19 reviews) | Not enough data | 
| **Return** | 9.0 (19 reviews) | Not enough data | 
| **Conversions** | 9.0 (17 reviews) | Not enough data | 
| **Search Rank** | 8.6 (14 reviews) | Not enough data | 

#### Agentic AI - Content Analytics

| Feature | Matomo (Formerly Piwik) | PostHog | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Mobile Analytics

| Product | Score | Reviews |
|---|---|---|
| **Matomo (Formerly Piwik)** | N/A | N/A |
| **PostHog** | 8.1/10 | 117 |

#### Metrics

| Feature | Matomo (Formerly Piwik) | PostHog | 
|---|---|---|
| **Engagement** | Not enough data | 8.5 (106 reviews) | 
| **Exit Tracking** | Not enough data | 7.9 (99 reviews) | 
| **Retention** | Not enough data | 8.2 (106 reviews) | 
| **Return** | Not enough data | 7.8 (99 reviews) | 
| **Conversions** | Not enough data | 8.1 (101 reviews) | 

---
## Categories
**Shared Categories (1):** [Digital Analytics Software](https://www.g2.com/categories/digital-analytics)

**Unique to Matomo (Formerly Piwik) (1):** [Content Analytics Software](https://www.g2.com/categories/content-analytics)

**Unique to PostHog (5):** [Session Replay Software](https://www.g2.com/categories/session-replay), [Mobile App Analytics Tools](https://www.g2.com/categories/mobile-app-analytics), [Feature Management Software](https://www.g2.com/categories/feature-management), [Product Analytics Software](https://www.g2.com/categories/product-analytics), [A/B Testing Tools](https://www.g2.com/categories/a-b-testing-tools)


---
## Reviewer Demographics

### By Company Size

| Segment | Matomo (Formerly Piwik) | PostHog | 
|---|---|---|
| **Small-Business** | 55.3% | 80.9% | 
| **Mid-Market** | 30.6% | 17.1% | 
| **Enterprise** | 14.1% | 2.0% | 

### By Industry

#### Matomo (Formerly Piwik)

- **Marketing and Advertising:** 14.4%
- **Computer Software:** 11.1%
- **Information Technology and Services:** 8.9%
- **Internet:** 8.9%
- **Retail:** 5.6%
- **Publishing:** 4.4%
- **Airlines/Aviation:** 3.3%
- **Automotive:** 3.3%
- **Government Administration:** 2.2%
- **Health, Wellness and Fitness:** 2.2%
- **Other:** 35.6%

#### PostHog

- **Computer Software:** 33.6%
- **Information Technology and Services:** 14.8%
- **Financial Services:** 5.3%
- **Health, Wellness and Fitness:** 3.0%
- **Marketing and Advertising:** 2.5%
- **Education Management:** 2.4%
- **Automotive:** 2.0%
- **Hospital & Health Care:** 1.7%
- **Retail:** 1.6%
- **Leisure, Travel & Tourism:** 1.4%
- **Other:** 31.5%

---
## Alternatives

### Alternatives to Matomo (Formerly Piwik)

- [Google Analytics](https://www.g2.com/products/google-analytics/reviews) — 4.5/5 stars (6856 reviews)
- [Amplitude Analytics](https://www.g2.com/products/amplitude-analytics/reviews) — 4.5/5 stars (2950 reviews)
- [Mixpanel](https://www.g2.com/products/mixpanel/reviews) — 4.5/5 stars (1370 reviews)
- [Adobe Analytics](https://www.g2.com/products/adobe-analytics/reviews) — 4.2/5 stars (1243 reviews)
- [Heap by Contentsquare](https://www.g2.com/products/heap-by-contentsquare/reviews) — 4.4/5 stars (1097 reviews)
- [Pendo](https://www.g2.com/products/pendo-io-pendo/reviews) — 4.4/5 stars (1805 reviews)
- [Clicky](https://www.g2.com/products/clicky/reviews) — 4.5/5 stars (33 reviews)
- [Google Analytics 360](https://www.g2.com/products/google-analytics-360/reviews) — 4.4/5 stars (599 reviews)
- [Kissmetrics](https://www.g2.com/products/kissmetrics/reviews) — 4.1/5 stars (168 reviews)
- [Google Tag Manager](https://www.g2.com/products/google-tag-manager/reviews) — 4.6/5 stars (441 reviews)

### Alternatives to PostHog

- [LaunchDarkly](https://www.g2.com/products/launchdarkly/reviews) — 4.5/5 stars (771 reviews)
- [Hotjar by Contentsquare](https://www.g2.com/products/hotjar-by-contentsquare/reviews) — 4.3/5 stars (342 reviews)
- [LogRocket](https://www.g2.com/products/logrocket/reviews) — 4.6/5 stars (2388 reviews)
- [Mixpanel](https://www.g2.com/products/mixpanel/reviews) — 4.5/5 stars (1370 reviews)
- [Pendo](https://www.g2.com/products/pendo-io-pendo/reviews) — 4.4/5 stars (1805 reviews)
- [Heap by Contentsquare](https://www.g2.com/products/heap-by-contentsquare/reviews) — 4.4/5 stars (1097 reviews)
- [Amplitude Analytics](https://www.g2.com/products/amplitude-analytics/reviews) — 4.5/5 stars (2950 reviews)
- [Fullstory](https://www.g2.com/products/fullstory/reviews) — 4.5/5 stars (1051 reviews)
- [Statsig](https://www.g2.com/products/statsig/reviews) — 4.7/5 stars (347 reviews)
- [Glassbox](https://www.g2.com/products/glassbox/reviews) — 4.9/5 stars (809 reviews)

---
## Top Discussions

### Matomo (Formerly Piwik)

- Title: [Is the data your own?](https://www.g2.com/discussions/is-the-data-your-own) — 3 comments, 1 upvote
  > **Top comment:** "What happens with the data you collect ? It's yours, it's hosted on your server, in your database, and yours to use or do with for whatever reason you need..."
- Title: [Deleted](https://www.g2.com/discussions/37573-deleted) — 2 comments, 1 upvote
  > **Top comment:** "I no delete it"
- Title: [How do I? What is the best way?](https://www.g2.com/discussions/34180-how-do-i-what-is-the-best-way) — 1 comment, 1 upvote
  > **Top comment:** "Because your platform is very helpful"

### PostHog

- Title: [What is PostHog used for?](https://www.g2.com/discussions/what-is-posthog-used-for) — 1 comment
  > **Top comment:** "Posthog is an analytics tool to track your product metrics like DAU, MAU, and custom events you can send from your system, and then you can analyze them on..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/matomo-formerly-piwik-vs-posthog)