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# Matomo (Formerly Piwik) vs Piwik PRO Comparison - What are their main differences?

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Matomo (formerly Piwik)Piwik PRO[+ Add Product](#)

Reviews

**Matomo (Formerly Piwik)**[

4.2/5(96)

](https://www.g2.com/products/matomo-formerly-piwik/reviews#reviews)

**Piwik PRO** [

4.5/5(49)

](https://www.g2.com/products/piwik-pro/reviews#reviews)

Pricing

**Matomo (Formerly Piwik)**
Free Trial

**FREE download** · On-Premise (Self-Hosted)

**Piwik PRO**
Free Trial

**Free Trial** · Business Plan

**Pricing Insights**
from reviews

Time to Implement

**Matomo (Formerly Piwik)**
1 month

Based on 19 responses

**Piwik PRO**
1 month

Based on 13 responses

Return on Investment

**Matomo (Formerly Piwik)**
6 months

Based on 9 responses

**Piwik PRO**
5 months1 month sooner

Based on 11 responses

Perceived Cost

**Matomo (Formerly Piwik)**
$$$$$

**Piwik PRO**
$$$$$

Average Discount

**Matomo (Formerly Piwik)**
5%

**Piwik PRO**
Not enough reviews yet

 ![Matomo (Formerly Piwik)](https://images.g2crowd.com/uploads/product/hd_favicon/a637e91a38439cf47b2b260e39d96faf/matomo-formerly-piwik.jpg "Matomo (Formerly Piwik)")

 ![Piwik PRO](https://images.g2crowd.com/uploads/product/hd_favicon/1536313011/piwik-pro.svgz "Piwik PRO")

G2 offers free advice on this comparison.

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Pros & Cons

**Matomo (Formerly Piwik)**
[
Customization (1)
](https://www.g2.com/products/matomo-formerly-piwik/reviews?filters%5Bsentiment_snippet%5D=2431863&qs=pros-and-cons#reviews)[
Data Collection (1)
](https://www.g2.com/products/matomo-formerly-piwik/reviews?filters%5Bsentiment_snippet%5D=2431853&qs=pros-and-cons#reviews)

**Piwik PRO**
[
Analytics (7)
](https://www.g2.com/products/piwik-pro/reviews?filters%5Bsentiment_snippet%5D=1366901&qs=pros-and-cons#reviews)[
Analytics Expertise (6)
](https://www.g2.com/products/piwik-pro/reviews?filters%5Bsentiment_snippet%5D=2068002&qs=pros-and-cons#reviews)[
Integration Issues (3)
](https://www.g2.com/products/piwik-pro/reviews?filters%5Bsentiment_snippet%5D=1366988&qs=pros-and-cons#reviews)[
Limited Features (2)
](https://www.g2.com/products/piwik-pro/reviews?filters%5Bsentiment_snippet%5D=2068150&qs=pros-and-cons#reviews)

Integrations

**Matomo (Formerly Piwik)**
[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_7b4119209e6144203235149bd7024c8b/google-tag-manager.jpg "Product Avatar Image")

Google Tag Manager

](https://www.g2.com/products/google-tag-manager/reviews)[
View all
](https://www.g2.com/products/matomo-formerly-piwik/integrations)

**Piwik PRO**
Not enough data

Screenshots

**Matomo (Formerly Piwik)**
 ![Matomo (Formerly Piwik) screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/97876/heatmaps-1.jpg)

**Piwik PRO**
 ![Piwik PRO screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/135912/Piwik-PRO-Analytics---Dashboard-_no-menu_.png)

Ratings

Meets Requirements

**Matomo (Formerly Piwik)**

8.5

8.580

**Piwik PRO**

8.5

8.542

Ease of Use

**Matomo (Formerly Piwik)**

8.0

8.082

**Piwik PRO**

8.2

8.243

Ease of Setup

**Matomo (Formerly Piwik)**

7.7

7.753

**Piwik PRO**

8.2

8.234

Ease of Admin

**Matomo (Formerly Piwik)**

7.9

7.948

**Piwik PRO**

8.4

8.429

Quality of Support

**Matomo (Formerly Piwik)**

7.7

7.749

**Piwik PRO**

7.6

7.632

Has the product been a good partner in doing business?

**Matomo (Formerly Piwik)**

8.4

8.431

**Piwik PRO**

8.8

8.821

Product Direction (% positive)

**Matomo (Formerly Piwik)**

8.1

8.180

**Piwik PRO**

8.6

8.642

Features

Digital Analytics[Hide 31 FeaturesShow 31 Features](javascript:void(0);)

8.2

69

8.4

37

Metrics

Sessions - Digital Analytics

8.5

63

8.9(won by 0.4)

33

Engagement

8.5

57

8.9(won by 0.4)

32

Entry and Exit Pages

8.8

58

8.9(won by 0.1)

33

Standard Event Tracking

8.5

60

8.8(won by 0.3)

33

Custom Event Tracking

8.2

58

8.6(won by 0.4)

29

Retention

8.1

49

8.9(won by 0.8)

32

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Return

8.1

51

8.5(won by 0.4)

31

Conversions

7.9

47

8.5(won by 0.6)

28

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Funnels

7.5

38

8.6(won by 1.1)

26

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Reporting

Real-Time Reporting

8.3(won by 0.2)

58

8.1

34

Trending

8.1

40

8.4(won by 0.3)

27

Retroactive Reporting

8.3

43

8.4(won by 0.1)

29

Segmentation

7.9

49

8.3(won by 0.4)

29

Mobile Reporting

8.1(won by 0.2)

37

7.9

24

Unification Across Devices

8.0(won by 0.2)

42

7.8

23

Custom Reports and Dashboards

8.3

55

8.8(won by 0.5)

29

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Other

User Data

8.4(tied score)

55

8.4(tied score)

33

Site Search Reporting

8.5

52

8.6(won by 0.1)

30

Load Time Monitoring

7.8

41

8.2(won by 0.4)

29

Campaign Tracking

8.3(won by 0.1)

45

8.2

25

E-Commerce

7.9

30

8.6(won by 0.7)

22

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Promotional Messages

7.4

22

7.9(won by 0.5)

20

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Administration Alerts

8.3(won by 0.1)

40

8.2

22

Agentic AI - Digital Analytics

Autonomous Task Execution

Not enough data

Not enough data

Cross-system Integration

Not enough data

Not enough data

Proactive Assistance

Not enough data

Not enough data

Decision Making

Not enough data

Not enough data

Administration

API / Integrations

8.4(won by 0.2)

39

8.2

31

QA Testing

7.8(tied score)

34

7.8(tied score)

23

Performance and Reliability

8.6(won by 0.2)

50

8.4

31

User, Role, and Access Management

8.9(won by 0.4)

54

8.5

32

Customer Journey Analytics[Hide 13 FeaturesShow 13 Features](javascript:void(0);)

Not enough data

7.3

11

Platform Basics

Dynamic Segmentation

Not enough data

7.0(won by default)

9

|

Verified

Journey Optimization

Not enough data

6.7(won by default)

9

|

Verified

Platform Data

Journey Reporting

Not enough data

7.6(won by default)

9

|

Verified

Trends Reporting

Not enough data

7.2(won by default)

9

|

Verified

Dashboards

Not enough data

7.8(won by default)

10

|

Verified

Advanced Data Filtering

Not enough data

7.0(won by default)

10

|

Verified

Platform Additional Functionality

Journey Mapping

Not enough data

7.6(won by default)

9

|

Verified

Integrations

Not enough data

7.6(won by default)

9

|

Verified

Automated Alerts

Not enough data

Feature Not Available

Agentic AI - Customer Journey Analytics

Autonomous Task Execution

Not enough data

Not enough data

Cross-system Integration

Not enough data

Not enough data

Adaptive Learning

Not enough data

Not enough data

Proactive Assistance

Not enough data

Not enough data

Content Analytics[Hide 14 FeaturesShow 14 Features](javascript:void(0);)

8.9

23

Not enough data

Tools

Contact Collection

8.2(won by default)

13

Not enough data

Audience Insights

9.3(won by default)

20

Not enough data

Social Sharing

8.7(won by default)

15

Not enough data

Metrics

Entry and Exit Pages

9.1(won by default)

18

Not enough data

Sessions

8.9(won by default)

20

Not enough data

Engagement

9.2(won by default)

19

Not enough data

Return

9.0(won by default)

19

Not enough data

Conversions

9.0(won by default)

17

Not enough data

Search Rank

8.6(won by default)

14

Not enough data

Agentic AI - Content Analytics

Autonomous Task Execution

Not enough data

Not enough data

Cross-system Integration

Not enough data

Not enough data

Adaptive Learning

Not enough data

Not enough data

Proactive Assistance

Not enough data

Not enough data

Decision Making

Not enough data

Not enough data

Show 3 feature categories with incomplete data

Content Marketing[Hide 44 FeaturesShow 44 Features](javascript:void(0);)

Not enough data

Not enough data

Content Creation

Content Creation Tools

Not enough data

Not enough data

Content Curation

Not enough data

Not enough data

Buyer Personas

Not enough data

Not enough data

Content Management

Not enough data

Not enough data

Campaign Management

Not enough data

Not enough data

SEO Management

Not enough data

Not enough data

Workflow Management

Not enough data

Not enough data

Template Management

Not enough data

Not enough data

Optimization

SEO

Not enough data

Not enough data

A/B Testing

Not enough data

Not enough data

Dashboards & Reporting

Not enough data

Not enough data

Audience Targeting

Not enough data

Not enough data

ROI Reporting

Not enough data

Not enough data

Logistics

Customizable Templated Workflows

Not enough data

Not enough data

Internal Communication

Not enough data

Not enough data

Version Control

Not enough data

Not enough data

Editing and Approval Tools

Not enough data

Not enough data

Distribution Features

Not enough data

Not enough data

Social Media Integration

Not enough data

Not enough data

User, Role, and Access Management

Not enough data

Not enough data

Approval Process Control

Not enough data

Not enough data

Additional Functionality

Alerts/Notifications

Not enough data

Not enough data

Publish Scheduling

Not enough data

Not enough data

Email Marketing

Not enough data

Not enough data

Content Library

Not enough data

Not enough data

Conversion Tracking

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Social Promotion

Not enough data

Not enough data

Data Visualization

Not enough data

Not enough data

Editorial Calendar

Not enough data

Not enough data

Drag & Drop

Not enough data

Not enough data

Campaign Analytics

Not enough data

Not enough data

Campaign Planning

Not enough data

Not enough data

Multi-Channel Campaigns

Not enough data

Not enough data

Engagement Tracking

Not enough data

Not enough data

Customizable Templates

Not enough data

Not enough data

Reporting & Statistics

Not enough data

Not enough data

Customizable Branding

Not enough data

Not enough data

Categorization/Grouping

Not enough data

Not enough data

Data Import/Export

Not enough data

Not enough data

Filtering

Not enough data

Not enough data

Activity Tracking

Not enough data

Not enough data

Social Media Monitoring

Not enough data

Not enough data

Customer Data Platform (CDP)[Hide 53 FeaturesShow 53 Features](javascript:void(0);)

Not enough data

Not enough data

Data Sourcing

Data Enrichment

Not enough data

Not enough data

Expandability

Not enough data

Not enough data

Content Marketing

Not enough data

Feature Not Available

Multiple Devices

Not enough data

Not enough data

Email Marketing

Not enough data

Not enough data

Multi-Channel Marketing

Not enough data

Not enough data

Real-Time Data

Not enough data

Not enough data

Intelligence

Marketing Metrics

Not enough data

Not enough data

Predictive Modeling

Not enough data

Not enough data

Recommendation Engine

Not enough data

Feature Not Available

Additional Functionality

Engagement Tracking

Not enough data

Not enough data

Contact Management

Not enough data

Not enough data

Customer Journey Mapping

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

API

Not enough data

Not enough data

A/B Testing

Not enough data

Not enough data

Lead Generation

Not enough data

Not enough data

Data Integration

Not enough data

Not enough data

Customer Activity Tracking

Not enough data

Not enough data

Activity Dashboard

Not enough data

Not enough data

Activity Tracking

Not enough data

Not enough data

Campaign Segmentation

Not enough data

Not enough data

Lead Capture

Not enough data

Not enough data

Contact Database

Not enough data

Not enough data

Campaign Management

Not enough data

Not enough data

Behavior Tracking

Not enough data

Not enough data

Real-Time Analytics

Not enough data

Not enough data

Email Management

Not enough data

Not enough data

Lead Qualification

Not enough data

Not enough data

Reporting & Statistics

Not enough data

Not enough data

Template Management

Not enough data

Not enough data

Alerts/Notifications

Not enough data

Not enough data

Predictive Analytics

Not enough data

Not enough data

Surveys & Feedback

Not enough data

Not enough data

Personalization

Not enough data

Not enough data

Campaign Planning

Not enough data

Not enough data

Third-Party Integrations

Not enough data

Not enough data

Behavioral Analytics

Not enough data

Not enough data

Email Tracking

Not enough data

Not enough data

Campaign Analytics

Not enough data

Not enough data

Customer Segmentation

Not enough data

Not enough data

Multi-Channel Communication

Not enough data

Not enough data

Lead Management

Not enough data

Not enough data

Channel Management

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Audience Targeting

Not enough data

Not enough data

GDPR Compliance

Not enough data

Not enough data

Customer Profiles

Not enough data

Not enough data

Customer Database

Not enough data

Not enough data

Multiple Data Sources

Not enough data

Not enough data

Event Triggered Actions

Not enough data

Not enough data

Tagging

Not enough data

Not enough data

Customizable Templates

Not enough data

Not enough data

Consent Management Platform (CMP)[Hide 9 FeaturesShow 9 Features](javascript:void(0);)

Not enough data

Not enough data

Functionality

Dashboard

Not enough data

Not enough data

Reporting

Not enough data

Not enough data

Integrations

Not enough data

Not enough data

End-user management

Not enough data

Not enough data

Audit trails

Not enough data

Not enough data

APIs

Not enough data

Not enough data

Mobile SDK

Not enough data

Feature Not Available

Customizable design

Not enough data

Not enough data

Server-side storage

Not enough data

Not enough data

User Insights

Reviewers' Company Size

[![Matomo (Formerly Piwik)](https://images.g2crowd.com/uploads/product/hd_favicon/a637e91a38439cf47b2b260e39d96faf/matomo-formerly-piwik.jpg "Matomo (Formerly Piwik)")](https://www.g2.com/products/matomo-formerly-piwik/reviews)

Matomo (Formerly Piwik)

Small-Business(50 or fewer emp.)

55.3%

Mid-Market(51-1000 emp.)

30.6%

Enterprise(\> 1000 emp.)

14.1%

[![Piwik PRO](https://images.g2crowd.com/uploads/product/hd_favicon/1536313011/piwik-pro.svgz "Piwik PRO")](https://www.g2.com/products/piwik-pro/reviews)

Piwik PRO

Small-Business(50 or fewer emp.)

55.3%

Mid-Market(51-1000 emp.)

27.7%

Enterprise(\> 1000 emp.)

17.0%

Small-Business

(50 or fewer emp.)

55.3%

55.3%

Mid-Market

(51-1000 emp.)

30.6%

27.7%

Enterprise

(\> 1000 emp.)

14.1%

17.0%

Reviewers' Industry

[![Matomo (Formerly Piwik)](https://images.g2crowd.com/uploads/product/hd_favicon/a637e91a38439cf47b2b260e39d96faf/matomo-formerly-piwik.jpg "Matomo (Formerly Piwik)")](https://www.g2.com/products/matomo-formerly-piwik/reviews)
Matomo (Formerly Piwik)

Marketing and Advertising

14.4%

Computer Software

11.1%

Information Technology and Services

8.9%

Internet

8.9%

Retail

5.6%

Other

51.1%

[![Piwik PRO](https://images.g2crowd.com/uploads/product/hd_favicon/1536313011/piwik-pro.svgz "Piwik PRO")](https://www.g2.com/products/piwik-pro/reviews)
Piwik PRO

Information Technology and Services

14.9%

Marketing and Advertising

12.8%

Computer Software

10.6%

Consulting

6.4%

Computer & Network Security

6.4%

Other

48.9%

FAQs

## Matomo (formerly Piwik) vs Piwik PRO FAQs

Generated using AI

Last updated: August 14, 2026

### What is the difference between Matomo (formerly Piwik) vs Piwik PRO?

Piwik PRO stands out from Matomo (formerly Piwik) with a higher G2 rating, stronger reviewer-cited support, and a more intuitive setup experience for small businesses.

| | [Matomo (formerly Piwik)](https://www.g2.com/products/matomo-formerly-piwik/reviews) | [Piwik PRO](https://www.g2.com/products/piwik-pro/reviews) |
| --- | --- | --- |
| G2 Rating (reviews) | 4.2/5 (96 reviews) | 4.5/5 (50 reviews) |
| Largest Segment | Small-Business | Small-Business |
| Ease of Setup score | 7.7 | 8.2 |
| Quality of Support score | 7.7 | 7.6 |
| Top Reviewer-Cited Strength | Customization | Analytics |

### How do the pricing models of Matomo (formerly Piwik) and Piwik PRO compare?

Piwik PRO is rated higher for value, with reviewers expressing greater satisfaction with its pricing compared to Matomo (formerly Piwik).

- **Matomo (formerly Piwik):** Recent reviewers note that the cloud version feels expensive for small businesses and cite restrictive website limits on lower tiers.
- **Piwik PRO:** Reviewers highlight that while Piwik PRO's pricing can be high for small agencies or startups, the free tier is appreciated and the value is seen as strong for privacy-focused analytics.
- **Switching reasons:** Several reviewers mention moving to Piwik PRO for its privacy compliance and more predictable value in regulated industries.

### What are the best alternatives to Matomo (formerly Piwik) and Piwik PRO?

The top three alternatives to Matomo (formerly Piwik) and Piwik PRO are Google Tag Manager, Google Analytics, and Amplitude.

| Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength |
| --- | --- | --- | --- | --- |
| [Matomo (formerly Piwik)](https://www.g2.com/products/matomo-formerly-piwik/reviews) | 4.2/5 (96 reviews) | Small-Business | Recent reviewers cite high cloud pricing for small businesses | Customization |
| [Piwik PRO](https://www.g2.com/products/piwik-pro/reviews) | 4.5/5 (50 reviews) | Small-Business | Free tier up to 500,000 hits/events per month; higher tiers noted as costly for small agencies | Analytics |
| [Google Tag Manager](https://www.g2.com/products/google-tag-manager/reviews) | 4.6/5 (442 reviews) | Small-Business | — | Tag management flexibility |
| [Google Analytics](https://www.g2.com/products/google-analytics/reviews) | 4.5/5 (6863 reviews) | Small-Business | — | Comprehensive analytics and reporting |
| [Amplitude](https://www.g2.com/products/amplitude-analytics/reviews) | 4.5/5 (2977 reviews) | Mid-Market | — | Product analytics depth |

### Which Digital Analytics features should I prioritize when comparing Matomo (formerly Piwik) and Piwik PRO?

Buyers should prioritize privacy compliance, reporting capabilities, ease of setup, customization, and integrations when comparing Matomo (formerly Piwik) and Piwik PRO.

- **Privacy compliance:** Piwik PRO is frequently cited for privacy management (5 all-time mentions), while Matomo (formerly Piwik) is praised for data ownership and privacy in recent reviews.
- **Reporting capabilities:** Both products are highlighted for analytics and insights, with Piwik PRO receiving 7 all-time mentions for analytics and 6 for insights; Matomo (formerly Piwik) is cited for insights in recent reviews.
- **Ease of setup:** Piwik PRO scores 8.2 and Matomo (formerly Piwik) 7.7 on Ease of Setup.
- **Customization:** Matomo (formerly Piwik) is cited for customization in recent reviews; Piwik PRO has 3 all-time mentions for customization options.
- **Integrations:** Piwik PRO has 3 all-time mentions for integrations; Matomo (formerly Piwik) is noted for Google Tag Manager integration in recent reviews.

### What are the pros and cons of Matomo (formerly Piwik) vs Piwik PRO?

Piwik PRO's headline strength is privacy-focused analytics, while Matomo (formerly Piwik) is most recognized for customization and data ownership.

- **Matomo (formerly Piwik) strengths:** Customization, data collection, ease of use, and insights are all cited in recent reviews.
- **Matomo (formerly Piwik) trade-offs:** Reviewers mention complex setup for self-hosting, restrictive cloud pricing for small businesses, and some performance/resource usage concerns.
- **Piwik PRO strengths:** Analytics (7 all-time mentions), privacy management (5), ease of use (6), insights (6), user-friendly interface (5), and strong customer support (5).
- **Piwik PRO trade-offs:** Reviewers note higher pricing for small agencies, limited mobile experience, and fewer third-party integrations compared to larger platforms.

### Is Matomo (formerly Piwik) or Piwik PRO better for small businesses?

Piwik PRO is the better fit for small businesses, supported by its strong small-business segment and positive reviewer sentiment on ease of use and privacy compliance.

- **Matomo (formerly Piwik):** Small-Business segment; reviewers appreciate data ownership but cite restrictive pricing and setup complexity for smaller teams.
- **Piwik PRO:** Small-Business segment; reviewers highlight intuitive setup, privacy compliance, and a free tier that supports small business needs.

### Which Digital Analytics platform has better integrations?

Piwik PRO is favored by reviewers for integrations, with more all-time mentions and broader integration sentiment than Matomo (formerly Piwik).

- **Matomo (formerly Piwik):** Google Tag Manager integration is cited in recent reviews.
- **Piwik PRO:** Integrations are mentioned in 3 all-time reviews, with reviewers noting easy integrations and tool integration capabilities.

### How do Matomo (formerly Piwik) and Piwik PRO compare on customer support?

Matomo (formerly Piwik) and Piwik PRO are rated at parity on Quality of Support, with scores of 7.7 and 7.6 respectively, indicating similar reviewer satisfaction.

- **Matomo (formerly Piwik):** Reviewers describe support as helpful and responsive, with positive experiences resolving technical questions.
- **Piwik PRO:** Reviewers highlight professional and responsive support, though some note slower response times and account continuity issues in enterprise contexts.

### Which is easier to implement, Matomo (formerly Piwik) or Piwik PRO?

Piwik PRO is rated higher for Ease of Setup, with a 0.5-point advantage over Matomo (formerly Piwik), and also leads on Ease of Admin.

- **Matomo (formerly Piwik):** Reviewers note that setup can be complex, especially for self-hosted deployments, and initial configuration may require technical expertise.
- **Piwik PRO:** Reviewers consistently describe setup as easy and intuitive, with a quick learning curve and straightforward onboarding for small teams.

### Which product has better Reporting?

Piwik PRO is favored for Reporting, with more reviewer-cited strengths and higher all-time mention counts for analytics and insights.

- **Matomo (formerly Piwik):** Reporting is cited for customization and insights in recent reviews, with a Meets Requirements score of 8.5.
- **Piwik PRO:** Reporting is highlighted in 7 all-time mentions for analytics and 6 for insights, with a Meets Requirements score of 8.5 and frequent praise for report export and dashboard customization.

Alternatives

**Matomo (Formerly Piwik) Alternatives**

 ![Google Analytics](https://images.g2crowd.com/uploads/product/hd_favicon/d0b0bdbf701506973791782a843a408b/google-analytics.svg "Google Analytics")

[
Google Analytics
](/products/google-analytics/reviews)

 ![Amplitude Analytics](https://images.g2crowd.com/uploads/product/hd_favicon/35091843fa8b7ef42a40e8b72e65463a/amplitude-analytics.svg "Amplitude Analytics")

[
Amplitude
](/products/amplitude-analytics/reviews)

 ![Mixpanel](https://images.g2crowd.com/uploads/product/hd_favicon/a8dfba5627ded732f3d6f4363d5bec06/mixpanel.svg "Mixpanel")

[
Mixpanel
](/products/mixpanel/reviews)

 ![Adobe Analytics](https://images.g2crowd.com/uploads/product/hd_favicon/c72755fcd8e693fbaaa4c38e0d4fc360/adobe-analytics.svg "Adobe Analytics")

[
Adobe Analytics
](/products/adobe-analytics/reviews)

**Piwik PRO Alternatives**

 ![Google Tag Manager](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_7b4119209e6144203235149bd7024c8b/google-tag-manager.jpg "Google Tag Manager")

[
Google Tag Manager
](/products/google-tag-manager/reviews)

 ![Mixpanel](https://images.g2crowd.com/uploads/product/hd_favicon/a8dfba5627ded732f3d6f4363d5bec06/mixpanel.svg "Mixpanel")

[
Mixpanel
](/products/mixpanel/reviews)

 ![Adobe Analytics](https://images.g2crowd.com/uploads/product/hd_favicon/c72755fcd8e693fbaaa4c38e0d4fc360/adobe-analytics.svg "Adobe Analytics")

[
Adobe Analytics
](/products/adobe-analytics/reviews)

 ![Google Analytics](https://images.g2crowd.com/uploads/product/hd_favicon/d0b0bdbf701506973791782a843a408b/google-analytics.svg "Google Analytics")

[
Google Analytics
](/products/google-analytics/reviews)

## Matomo (Formerly Piwik) vs Piwik PRO

When assessing the two solutions, reviewers found Piwik PRO easier to use, set up, and administer. Reviewers also preferred doing business with Piwik PRO overall.

- Matomo (Formerly Piwik) and Piwik PRO both meet the requirements of our reviewers at a comparable rate.
- When comparing quality of ongoing product support, reviewers felt that Matomo (Formerly Piwik) is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Piwik PRO over Matomo (Formerly Piwik).