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Compare Matomo (Formerly Piwik) and Piwik PRO 
Featured Products
At a Glance
Market Segments
Small-Business (54.8% of reviews)
Small-Business (55.3% of reviews)
Entry-Level Pricing
FREE download
Free Trial
Matomo (Formerly Piwik)
Star Rating
(95)4.2 out of 5
Market Segments
Small-Business (54.8% of reviews)
Pros & Cons
Entry-Level Pricing
FREE download
Browse all 3 pricing plansPiwik PRO
Star Rating
(49)4.5 out of 5
Market Segments
Small-Business (55.3% of reviews)
Pros & Cons
Entry-Level Pricing
Free Trial
Browse all 2 pricing plansMatomo (Formerly Piwik) vs Piwik PRO
When assessing the two solutions, reviewers found Piwik PRO easier to use, set up, and administer. Reviewers also preferred doing business with Piwik PRO overall.
- Reviewers felt that Piwik PRO meets the needs of their business better than Matomo (Formerly Piwik).
- When comparing quality of ongoing product support, reviewers felt that Matomo (Formerly Piwik) is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Piwik PRO over Matomo (Formerly Piwik).
Pricing
Entry-Level Pricing
Matomo (Formerly Piwik)
On-Premise (Self-Hosted)
FREE download
GPL v3+ licensed. Premium Features & Support options available.
Read more on whether On-Premise is right for you: https://matomo.org/what-is-on-premise/
Downloadable digital analytics plaform that runs on your servers and database and you 100% own the data.
Piwik PRO
Business Plan
Free Trial
Privacy-compliant analytics and data activation platform with built-in consent & tag management starting at €35/month . Collect accurate data, get valuable insights into user behavior and act on them in real-time.
- 4 modules: Analytics, Tag Manager, Consent Manager & Customer Data Platform
- Custom reports and dashboards generated in seconds
- Safe EU cloud hosting
Free Trial
Matomo (Formerly Piwik)
Free Trial is available
Piwik PRO
Free Trial is available
Ratings
Meets Requirements
8.4
79
8.5
42
Ease of Use
8.0
81
8.2
43
Ease of Setup
7.6
52
8.2
34
Ease of Admin
7.9
48
8.4
29
Quality of Support
7.7
48
7.6
32
Has the product been a good partner in doing business?
8.4
31
8.8
21
Product Direction (% positive)
8.1
79
8.6
42
Features by Category
Metrics
8.5
62
8.9
33
8.5
57
8.9
32
8.8
58
8.9
33
8.5
60
8.8
33
8.2
58
8.6
29
8.1
49
8.9
32
8.1
51
8.5
31
7.9
46
8.5
28
7.5
38
8.6
26
Reporting
8.3
58
8.1
34
8.1
40
8.4
27
8.2
42
8.4
29
7.9
49
8.3
29
8.1
37
7.9
24
8.0
42
7.8
23
8.3
55
8.8
29
Other
8.4
55
8.4
33
8.5
52
8.6
30
7.8
41
8.2
29
8.3
45
8.2
25
7.9
30
8.6
22
7.4
22
7.9
20
8.3
40
8.2
22
Agentic AI - Digital Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
8.4
38
8.2
31
7.8
34
7.8
23
8.5
49
8.4
31
8.9
54
8.5
32
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Sourcing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Not enough data
Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Feature Not Available
Functionality
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
Not enough data
7.0
9
|
Verified
Not enough data
6.7
9
|
Verified
Platform Data
Not enough data
7.6
9
|
Verified
Not enough data
7.2
9
|
Verified
Not enough data
7.8
10
|
Verified
Not enough data
7.0
10
|
Verified
Platform Additional Functionality
Not enough data
7.6
9
|
Verified
Not enough data
7.6
9
|
Verified
Not enough data
Feature Not Available
Agentic AI - Customer Journey Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Tools
8.2
13
Not enough data
9.3
20
Not enough data
8.7
15
Not enough data
Metrics
9.1
18
Not enough data
8.9
20
Not enough data
9.2
19
Not enough data
9.0
19
Not enough data
9.0
17
Not enough data
8.6
14
Not enough data
Agentic AI - Content Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Matomo (Formerly Piwik) and Piwik PRO are categorized as Digital Analytics
Unique Categories
Matomo (Formerly Piwik) is categorized as Content Analytics
Piwik PRO is categorized as Tag Management Systems, Customer Journey Analytics, Customer Data Platform (CDP), and Consent Management Platform (CMP)
Reviews
Reviewers' Company Size
Matomo (Formerly Piwik)
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Piwik PRO
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
14.6%
Computer Software
11.2%
Internet
9.0%
Information Technology and Services
9.0%
Retail
4.5%
Other
51.7%
Information Technology and Services
14.9%
Marketing and Advertising
12.8%
Computer Software
10.6%
Consulting
6.4%
Computer & Network Security
6.4%
Other
48.9%
Alternatives
Discussions
Is the data your own?
3 Comments
BT
If by security and privacy reasons you refer to GDPR framework, yes, Matomo has its privacy by design feature, allowing you to use this tool in complete...Read more
Piwik PRO has no discussions with answers
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