# Matomo (Formerly Piwik), MonsterInsights vs Countly Comparison

| | Matomo (Formerly Piwik) | MonsterInsights | Countly | 
|---|---|---|---|
| **Star Rating** | 4.2 out of 5 | 4.2 out of 5 | 4.1 out of 5 | 
| **Total Reviews** | 96 | 40 | 20 | 
| **Largest Market Segment** | Small-Business (55.3% of reviews) | Small-Business (86.5% of reviews) | Small-Business (55.0% of reviews) | 
| **Entry Level Price** | FREE download | No pricing available | Free forever | 

---
## Top Pros & Cons

### Matomo (Formerly Piwik)

Pros:
- Customization (1 reviews)
- Data Collection (1 reviews)


### MonsterInsights

Pros:
- Ease of Use (3 reviews)
- Insights (2 reviews)

Cons:
- Expensive (3 reviews)
- Limited Features (1 reviews)

### Countly

Pros:
- Ease of Use (1 reviews)

Cons:
- Lack of Recommendations (1 reviews)
- Limitations (1 reviews)

---
## Ratings Comparison
| Rating | Matomo (Formerly Piwik) | MonsterInsights | Countly | 
|---|---|---|---|
  | **Meets Requirements** | 8.5 (80 reviews) | 9.1 (27 reviews) | 8.2 (19 reviews) | 
  | **Ease of Use** | 8.0 (82 reviews) | 9.1 (27 reviews) | 8.4 (19 reviews) | 
  | **Ease of Setup** | 7.7 (53 reviews) | 9.2 (15 reviews) | 8.6 (13 reviews) | 
  | **Ease of Admin** | 7.9 (48 reviews) | 8.8 (11 reviews) | 8.3 (12 reviews) | 
  | **Quality of Support** | 7.7 (49 reviews) | 8.7 (24 reviews) | 8.0 (18 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.4 (31 reviews) | 9.2 (11 reviews) | 7.5 (12 reviews) | 
  | **Product Direction (% positive)** | 8.1 (80 reviews) | 8.5 (24 reviews) | 9.4 (18 reviews) | 

---
## Pricing

### Matomo (Formerly Piwik)

#### Entry-Level Pricing

Plan: On-Premise (Self-Hosted)

Price: FREE download

Description: GPL v3+ licensed. Premium Features &amp; Support options available.

Read more on whether On-Premise is right for you: https://matomo.org/what-is-on-premise/

Downloadable digital analytics plaform that runs on your servers and database and you 100% own the data.


[Browse all 3 editions](https://www.g2.com/products/matomo-formerly-piwik/pricing)

#### Free Trial

Yes

### MonsterInsights

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

### Countly

#### Entry-Level Pricing

Plan: Community Edition

Price: Free forever

Description: Your own analytics server.
Power of open source meets analytics.

Key Features:
- Selection of Countly features
- Self-hosted
- Non-commercial use

[Browse all 2 editions](https://www.g2.com/products/countly/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Digital Analytics

| Product | Score | Reviews |
|---|---|---|
| **Matomo (Formerly Piwik)** | 8.2/10 | 69 |
| **MonsterInsights** | 8.4/10 | 23 |
| **Countly** | N/A | N/A |

#### Metrics

| Feature | Matomo (Formerly Piwik) | MonsterInsights | Countly | 
|---|---|---|---|
| **Sessions - Digital Analytics** | 8.5 (63 reviews) | 9.0 (20 reviews) | Not enough data | 
| **Engagement** | 8.5 (57 reviews) | 8.5 (19 reviews) | Not enough data | 
| **Entry and Exit Pages** | 8.8 (58 reviews) | 9.2 (19 reviews) | Not enough data | 
| **Standard Event Tracking** | 8.5 (60 reviews) | 8.8 (18 reviews) | Not enough data | 
| **Custom Event Tracking** | 8.2 (58 reviews) | 8.3 (16 reviews) | Not enough data | 
| **Retention** | 8.1 (49 reviews) | 8.7 (19 reviews) | Not enough data | 
| **Return** | 8.1 (51 reviews) | 8.9 (19 reviews) | Not enough data | 
| **Conversions** | 7.9 (47 reviews) | 8.2 (17 reviews) | Not enough data | 
| **Funnels** | 7.5 (38 reviews) | 7.8 (16 reviews) | Not enough data | 

#### Reporting

| Feature | Matomo (Formerly Piwik) | MonsterInsights | Countly | 
|---|---|---|---|
| **Real-Time Reporting** | 8.3 (58 reviews) | 9.1 (19 reviews) | Not enough data | 
| **Trending** | 8.1 (40 reviews) | 8.4 (19 reviews) | Not enough data | 
| **Retroactive Reporting** | 8.3 (43 reviews) | 8.1 (16 reviews) | Not enough data | 
| **Segmentation** | 7.9 (49 reviews) | 8.4 (15 reviews) | Not enough data | 
| **Mobile Reporting** | 8.1 (37 reviews) | 8.2 (18 reviews) | Not enough data | 
| **Unification Across Devices** | 8.0 (42 reviews) | 8.9 (17 reviews) | Not enough data | 
| **Custom Reports and Dashboards** | 8.3 (55 reviews) | 8.0 (17 reviews) | Not enough data | 

#### Other

| Feature | Matomo (Formerly Piwik) | MonsterInsights | Countly | 
|---|---|---|---|
| **User Data** | 8.4 (55 reviews) | 8.8 (19 reviews) | Not enough data | 
| **Site Search Reporting** | 8.5 (52 reviews) | 8.3 (17 reviews) | Not enough data | 
| **Load Time Monitoring** | 7.8 (41 reviews) | 8.0 (17 reviews) | Not enough data | 
| **Campaign Tracking** | 8.3 (45 reviews) | 7.8 (15 reviews) | Not enough data | 
| **E-Commerce** | 7.9 (30 reviews) | 8.2 (14 reviews) | Not enough data | 
| **Promotional Messages** | 7.4 (22 reviews) | 7.3 (16 reviews) | Not enough data | 
| **Administration Alerts** | 8.3 (40 reviews) | 8.0 (16 reviews) | Not enough data | 

#### Agentic AI - Digital Analytics

| Feature | Matomo (Formerly Piwik) | MonsterInsights | Countly | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | Not enough data | 

#### Administration

| Feature | Matomo (Formerly Piwik) | MonsterInsights | Countly | 
|---|---|---|---|
| **API / Integrations** | 8.4 (39 reviews) | 8.2 (14 reviews) | Not enough data | 
| **QA Testing** | 7.8 (34 reviews) | 7.3 (13 reviews) | Not enough data | 
| **Performance and Reliability** | 8.6 (50 reviews) | 8.8 (17 reviews) | Not enough data | 
| **User, Role, and Access Management** | 8.9 (54 reviews) | 8.8 (16 reviews) | Not enough data | 

### Content Marketing

| Product | Score | Reviews |
|---|---|---|
| **Matomo (Formerly Piwik)** | N/A | N/A |
| **MonsterInsights** | N/A | N/A |
| **Countly** | N/A | N/A |

#### Content Creation

| Feature | Matomo (Formerly Piwik) | MonsterInsights | Countly | 
|---|---|---|---|
| **Content Creation Tools** | Not enough data | Not enough data | Not enough data | 
| **Content Curation** | Not enough data | Not enough data | Not enough data | 
| **Buyer Personas** | Not enough data | Not enough data | Not enough data | 
| **Content Management** | Not enough data | Not enough data | Not enough data | 

#### Optimization

| Feature | Matomo (Formerly Piwik) | MonsterInsights | Countly | 
|---|---|---|---|
| **SEO** | Not enough data | Not enough data | Not enough data | 
| **A/B Testing** | Not enough data | Not enough data | Not enough data | 
| **Dashboards &amp; Reporting** | Not enough data | Not enough data | Not enough data | 
| **Audience Targeting** | Not enough data | Not enough data | Not enough data | 
| **ROI Reporting** | Not enough data | Not enough data | Not enough data | 

#### Logistics

| Feature | Matomo (Formerly Piwik) | MonsterInsights | Countly | 
|---|---|---|---|
| **Customizable Templated Workflows** | Not enough data | Not enough data | Not enough data | 
| **Internal Communication** | Not enough data | Not enough data | Not enough data | 
| **Version Control** | Not enough data | Not enough data | Not enough data | 
| **Editing and Approval Tools** | Not enough data | Not enough data | Not enough data | 
| **Distribution Features** | Not enough data | Not enough data | Not enough data | 
| **Integrations &amp; APIs** | Not enough data | Not enough data | Not enough data | 
| **User, Role, and Access Management** | Not enough data | Not enough data | Not enough data | 

### Mobile App Analytics

| Product | Score | Reviews |
|---|---|---|
| **Matomo (Formerly Piwik)** | N/A | N/A |
| **MonsterInsights** | N/A | N/A |
| **Countly** | N/A | N/A |

#### User Identification

| Feature | Matomo (Formerly Piwik) | MonsterInsights | Countly | 
|---|---|---|---|
| **Demographics** | Not enough data | Not enough data | Not enough data | 
| **User Segmentation** | Not enough data | Not enough data | Not enough data | 
| **Geolocation** | Not enough data | Not enough data | Not enough data | 

#### Tracking &amp; Reporting

| Feature | Matomo (Formerly Piwik) | MonsterInsights | Countly | 
|---|---|---|---|
| **Custom Event Tracking** | Not enough data | Not enough data | Not enough data | 
| **Real-Time Insights** | Not enough data | Not enough data | Not enough data | 
| **Attribution** | Not enough data | Not enough data | Not enough data | 
| **Dashboard** | Not enough data | Not enough data | Not enough data | 
| **User Path Tracking** | Not enough data | Not enough data | Not enough data | 
| **User Activity History** | Not enough data | Not enough data | Not enough data | 

#### Metrics

| Feature | Matomo (Formerly Piwik) | MonsterInsights | Countly | 
|---|---|---|---|
| **Engagement** | Not enough data | Not enough data | Not enough data | 
| **Exit Tracking** | Not enough data | Not enough data | Not enough data | 
| **Retention** | Not enough data | Not enough data | Not enough data | 
| **Return** | Not enough data | Not enough data | Not enough data | 
| **Conversions** | Not enough data | Not enough data | Not enough data | 

### Push Notification

| Product | Score | Reviews |
|---|---|---|
| **Matomo (Formerly Piwik)** | N/A | N/A |
| **MonsterInsights** | N/A | N/A |
| **Countly** | N/A | N/A |

#### Campaigns

| Feature | Matomo (Formerly Piwik) | MonsterInsights | Countly | 
|---|---|---|---|
| **Customize** | Not enough data | Not enough data | Not enough data | 
| **Scheduling** | Not enough data | Not enough data | Not enough data | 
| **Retarget** | Not enough data | Not enough data | Not enough data | 
| **Segmentation** | Not enough data | Not enough data | Not enough data | 
| **Triggered Notifications** | Not enough data | Not enough data | Not enough data | 

#### Analytics

| Feature | Matomo (Formerly Piwik) | MonsterInsights | Countly | 
|---|---|---|---|
| **Campaign Performance** | Not enough data | Not enough data | Not enough data | 
| **Audience Insights** | Not enough data | Not enough data | Not enough data | 

#### Optimization

| Feature | Matomo (Formerly Piwik) | MonsterInsights | Countly | 
|---|---|---|---|
| **A/B Testing** | Not enough data | Not enough data | Feature Not Available | 
| **Personalization** | Not enough data | Not enough data | Not enough data | 
| **Rich Notifications** | Not enough data | Not enough data | Not enough data | 
| **Integrations** | Not enough data | Not enough data | Not enough data | 

#### Agentic AI - Push Notification

| Feature | Matomo (Formerly Piwik) | MonsterInsights | Countly | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | 

### Product Analytics

| Product | Score | Reviews |
|---|---|---|
| **Matomo (Formerly Piwik)** | N/A | N/A |
| **MonsterInsights** | N/A | N/A |
| **Countly** | N/A | N/A |

#### Product Analytics

| Feature | Matomo (Formerly Piwik) | MonsterInsights | Countly | 
|---|---|---|---|
| **Account-Level Analytics** | Not enough data | Not enough data | Not enough data | 
| **User-Level Analytics** | Not enough data | Not enough data | Not enough data | 
| **Segmentation** | Not enough data | Not enough data | Not enough data | 
| **Funnels** | Not enough data | Not enough data | Not enough data | 
| **Alerts** | Not enough data | Not enough data | Not enough data | 
| **Multi-Product Analytics** | Not enough data | Not enough data | Not enough data | 
| **User Scoring** | Not enough data | Not enough data | Not enough data | 
| **Integrations** | Not enough data | Not enough data | Not enough data | 

#### Agentic AI - Product Analytics

| Feature | Matomo (Formerly Piwik) | MonsterInsights | Countly | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | 

#### Behavioral Analytics - Product Analytics

| Feature | Matomo (Formerly Piwik) | MonsterInsights | Countly | 
|---|---|---|---|
| **Multi-Product Analytics** | Not enough data | Not enough data | Not enough data | 
| **User level Analytics** | Not enough data | Not enough data | Not enough data | 
| **Account level Analytics** | Not enough data | Not enough data | Not enough data | 
| **Segmentation** | Not enough data | Not enough data | Not enough data | 
| **Funnels** | Not enough data | Not enough data | Not enough data | 

#### Platform Infrastructure - Product Analytics

| Feature | Matomo (Formerly Piwik) | MonsterInsights | Countly | 
|---|---|---|---|
| **Cross System integrations** | Not enough data | Not enough data | Not enough data | 
| **Alerts** | Not enough data | Not enough data | Not enough data | 
| **Integrations** | Not enough data | Not enough data | Not enough data | 

#### AI driven optimization - Product Analytics

| Feature | Matomo (Formerly Piwik) | MonsterInsights | Countly | 
|---|---|---|---|
| **User scoring** | Not enough data | Not enough data | Not enough data | 
| **Adaptive learning** | Not enough data | Not enough data | Not enough data | 
| **Automated insights** | Not enough data | Not enough data | Not enough data | 
| **Autonomous task execution** | Not enough data | Not enough data | Not enough data | 

### E-Commerce Analytics

| Product | Score | Reviews |
|---|---|---|
| **Matomo (Formerly Piwik)** | N/A | N/A |
| **MonsterInsights** | N/A | N/A |
| **Countly** | N/A | N/A |

#### Analytics

| Feature | Matomo (Formerly Piwik) | MonsterInsights | Countly | 
|---|---|---|---|
| **Reports** | Not enough data | Not enough data | Not enough data | 
| **Dashboard** | Not enough data | Not enough data | Not enough data | 
| **Web Analytics** | Not enough data | Not enough data | Not enough data | 
| **Campaign Tracking** | Not enough data | Not enough data | Not enough data | 
| **Customer Demographics** | Not enough data | Not enough data | Not enough data | 
| **Predictive Analytics** | Not enough data | Not enough data | Not enough data | 

#### Administration

| Feature | Matomo (Formerly Piwik) | MonsterInsights | Countly | 
|---|---|---|---|
| **Data Storage** | Not enough data | Not enough data | Not enough data | 
| **A/B Testing** | Not enough data | Not enough data | Not enough data | 
| **Integrations** | Not enough data | Not enough data | Not enough data | 

#### Generative AI

| Feature | Matomo (Formerly Piwik) | MonsterInsights | Countly | 
|---|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | Not enough data | 

#### Agentic AI - E-Commerce Analytics

| Feature | Matomo (Formerly Piwik) | MonsterInsights | Countly | 
|---|---|---|---|
| **Multi-step Planning** | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | Not enough data | 

### Mobile Crash Reporting

| Product | Score | Reviews |
|---|---|---|
| **Matomo (Formerly Piwik)** | N/A | N/A |
| **MonsterInsights** | N/A | N/A |
| **Countly** | N/A | N/A |

#### Crash Monitoring

| Feature | Matomo (Formerly Piwik) | MonsterInsights | Countly | 
|---|---|---|---|
| **Constant Monitoring** | Not enough data | Not enough data | Not enough data | 
| **Timely Alerts** | Not enough data | Not enough data | Not enough data | 
| **User Reports and Feedback** | Not enough data | Not enough data | Not enough data | 

#### Crash Data

| Feature | Matomo (Formerly Piwik) | MonsterInsights | Countly | 
|---|---|---|---|
| **Report Generation** | Not enough data | Not enough data | Not enough data | 
| **Crash Solutions** | Not enough data | Not enough data | Not enough data | 
| **Analytics** | Not enough data | Not enough data | Not enough data | 

#### Metrics

| Feature | Matomo (Formerly Piwik) | MonsterInsights | Countly | 
|---|---|---|---|
| **Engagement** | Not enough data | Not enough data | Not enough data | 
| **Exit Tracking** | Not enough data | Not enough data | Not enough data | 
| **Retention** | Not enough data | Not enough data | Not enough data | 
| **Return** | Not enough data | Not enough data | Not enough data | 
| **Conversions** | Not enough data | Not enough data | Not enough data | 

### Content Analytics

| Product | Score | Reviews |
|---|---|---|
| **Matomo (Formerly Piwik)** | 8.9/10 | 23 |
| **MonsterInsights** | N/A | N/A |
| **Countly** | N/A | N/A |

#### Tools

| Feature | Matomo (Formerly Piwik) | MonsterInsights | Countly | 
|---|---|---|---|
| **Contact Collection** | 8.2 (13 reviews) | Not enough data | Not enough data | 
| **Audience Insights** | 9.3 (20 reviews) | Not enough data | Not enough data | 
| **Social Sharing** | 8.7 (15 reviews) | Not enough data | Not enough data | 

#### Metrics

| Feature | Matomo (Formerly Piwik) | MonsterInsights | Countly | 
|---|---|---|---|
| **Entry and Exit Pages** | 9.1 (18 reviews) | Not enough data | Not enough data | 
| **Sessions** | 8.9 (20 reviews) | Not enough data | Not enough data | 
| **Engagement** | 9.2 (19 reviews) | Not enough data | Not enough data | 
| **Return** | 9.0 (19 reviews) | Not enough data | Not enough data | 
| **Conversions** | 9.0 (17 reviews) | Not enough data | Not enough data | 
| **Search Rank** | 8.6 (14 reviews) | Not enough data | Not enough data | 

#### Agentic AI - Content Analytics

| Feature | Matomo (Formerly Piwik) | MonsterInsights | Countly | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | Not enough data | 

### Mobile Analytics

| Product | Score | Reviews |
|---|---|---|
| **Matomo (Formerly Piwik)** | N/A | N/A |
| **MonsterInsights** | N/A | N/A |
| **Countly** | N/A | N/A |

#### Metrics

| Feature | Matomo (Formerly Piwik) | MonsterInsights | Countly | 
|---|---|---|---|
| **Engagement** | Not enough data | Not enough data | Not enough data | 
| **Exit Tracking** | Not enough data | Not enough data | Not enough data | 
| **Retention** | Not enough data | Not enough data | Not enough data | 
| **Return** | Not enough data | Not enough data | Not enough data | 
| **Conversions** | Not enough data | Not enough data | Not enough data | 

### Mobile App Optimization

| Product | Score | Reviews |
|---|---|---|
| **Matomo (Formerly Piwik)** | N/A | N/A |
| **MonsterInsights** | N/A | N/A |
| **Countly** | 8.2/10 | 17 |

#### Variation Testing

| Feature | Matomo (Formerly Piwik) | MonsterInsights | Countly | 
|---|---|---|---|
| **A/B Testing** | Not enough data | Not enough data | Not enough data | 
| **WYSIWYG Editor** | Not enough data | Not enough data | Not enough data | 
| **Conversion Goal** | Not enough data | Not enough data | Not enough data | 
| **Percentage of Traffic** | Not enough data | Not enough data | Not enough data | 
| **Confidence Level** | Not enough data | Not enough data | Not enough data | 
| **Multivariant Testing** | Not enough data | Not enough data | Not enough data | 

#### Reporting

| Feature | Matomo (Formerly Piwik) | MonsterInsights | Countly | 
|---|---|---|---|
| **Segmentation** | Not enough data | Not enough data | Not enough data | 
| **Reports and Dashboards** | Not enough data | Not enough data | Not enough data | 

#### Personalization

| Feature | Matomo (Formerly Piwik) | MonsterInsights | Countly | 
|---|---|---|---|
| **Standard Targeting** | Not enough data | Not enough data | Not enough data | 
| **Custom Targeting** | Not enough data | Not enough data | Not enough data | 
| **Data Segmentation** | Not enough data | Not enough data | Not enough data | 

#### Administration

| Feature | Matomo (Formerly Piwik) | MonsterInsights | Countly | 
|---|---|---|---|
| **API / Integrations** | Not enough data | Not enough data | 8.3 (12 reviews) | 
| **QA Testing** | Not enough data | Not enough data | 8.3 (8 reviews) | 
| **Performance and Reliability** | Not enough data | Not enough data | 8.6 (11 reviews) | 
| **User, Role, and Access Management** | Not enough data | Not enough data | 8.5 (10 reviews) | 

---
## Categories
**Shared Categories (1):** [Digital Analytics Software](https://www.g2.com/categories/digital-analytics)

**Unique to Matomo (Formerly Piwik) (1):** [Content Analytics Software](https://www.g2.com/categories/content-analytics)


**Unique to Countly (6):** [Push Notification Software](https://www.g2.com/categories/push-notification), [Mobile Crash Reporting Software](https://www.g2.com/categories/mobile-crash-reporting), [E-Commerce Analytics Software](https://www.g2.com/categories/e-commerce-analytics), [Product Analytics Software](https://www.g2.com/categories/product-analytics), [Mobile App Analytics Tools](https://www.g2.com/categories/mobile-app-analytics), [Mobile App Optimization Software](https://www.g2.com/categories/mobile-app-optimization)


---
## Reviewer Demographics

### By Company Size

| Segment | Matomo (Formerly Piwik) | MonsterInsights | Countly | 
|---|---|---|---|
| **Small-Business** | 55.3% | 86.5% | 55.0% | 
| **Mid-Market** | 30.6% | 10.8% | 20.0% | 
| **Enterprise** | 14.1% | 2.7% | 25.0% | 

### By Industry

#### Matomo (Formerly Piwik)

- **Marketing and Advertising:** 14.4%
- **Computer Software:** 11.1%
- **Information Technology and Services:** 8.9%
- **Internet:** 8.9%
- **Retail:** 5.6%
- **Publishing:** 4.4%
- **Airlines/Aviation:** 3.3%
- **Automotive:** 3.3%
- **Government Administration:** 2.2%
- **Health, Wellness and Fitness:** 2.2%
- **Other:** 35.6%

#### MonsterInsights

- **Marketing and Advertising:** 17.1%
- **Writing and Editing:** 8.6%
- **Information Technology and Services:** 8.6%
- **Automotive:** 2.9%
- **Banking:** 2.9%
- **Computer &amp; Network Security:** 2.9%
- **Computer Software:** 2.9%
- **Education Management:** 2.9%
- **Facilities Services:** 2.9%
- **Financial Services:** 2.9%
- **Other:** 45.7%

#### Countly

- **Information Technology and Services:** 30.0%
- **Computer Software:** 15.0%
- **Internet:** 10.0%
- **Utilities:** 5.0%
- **Telecommunications:** 5.0%
- **Retail:** 5.0%
- **Online Media:** 5.0%
- **Hospital &amp; Health Care:** 5.0%
- **Higher Education:** 5.0%
- **Computer Games:** 5.0%
- **Other:** 10.0%

---
## Alternatives

### Alternatives to Matomo (Formerly Piwik)

- [Google Analytics](https://www.g2.com/products/google-analytics/reviews) — 4.5/5 stars (6831 reviews)
- [Amplitude Analytics](https://www.g2.com/products/amplitude-analytics/reviews) — 4.5/5 stars (2884 reviews)
- [Mixpanel](https://www.g2.com/products/mixpanel/reviews) — 4.5/5 stars (1356 reviews)
- [Adobe Analytics](https://www.g2.com/products/adobe-analytics/reviews) — 4.2/5 stars (1216 reviews)
- [Heap](https://www.g2.com/products/heap/reviews) — 4.4/5 stars (1097 reviews)
- [Pendo](https://www.g2.com/products/pendo-io-pendo/reviews) — 4.4/5 stars (1779 reviews)
- [Clicky](https://www.g2.com/products/clicky/reviews) — 4.5/5 stars (33 reviews)
- [Google Analytics 360](https://www.g2.com/products/google-analytics-360/reviews) — 4.4/5 stars (597 reviews)
- [Kissmetrics](https://www.g2.com/products/kissmetrics/reviews) — 4.1/5 stars (168 reviews)
- [Google Tag Manager](https://www.g2.com/products/google-tag-manager/reviews) — 4.6/5 stars (437 reviews)

### Alternatives to MonsterInsights

- [Google Analytics](https://www.g2.com/products/google-analytics/reviews) — 4.5/5 stars (6831 reviews)
- [Semrush](https://www.g2.com/products/semrush/reviews) — 4.5/5 stars (3383 reviews)
- [Heap](https://www.g2.com/products/heap/reviews) — 4.4/5 stars (1097 reviews)
- [Mixpanel](https://www.g2.com/products/mixpanel/reviews) — 4.5/5 stars (1356 reviews)
- [Hotjar](https://www.g2.com/products/hotjar/reviews) — 4.3/5 stars (342 reviews)
- [Lucky Orange](https://www.g2.com/products/lucky-orange/reviews) — 4.6/5 stars (366 reviews)
- [Amplitude Analytics](https://www.g2.com/products/amplitude-analytics/reviews) — 4.5/5 stars (2884 reviews)
- [Google Tag Manager](https://www.g2.com/products/google-tag-manager/reviews) — 4.6/5 stars (437 reviews)
- [Smartlook](https://www.g2.com/products/smartlook/reviews) — 4.6/5 stars (874 reviews)
- [Looker](https://www.g2.com/products/looker/reviews) — 4.4/5 stars (1643 reviews)

### Alternatives to Countly

- [Mixpanel](https://www.g2.com/products/mixpanel/reviews) — 4.5/5 stars (1356 reviews)
- [Google Analytics](https://www.g2.com/products/google-analytics/reviews) — 4.5/5 stars (6831 reviews)
- [Amplitude Analytics](https://www.g2.com/products/amplitude-analytics/reviews) — 4.5/5 stars (2884 reviews)
- [Heap](https://www.g2.com/products/heap/reviews) — 4.4/5 stars (1097 reviews)
- [Pendo](https://www.g2.com/products/pendo-io-pendo/reviews) — 4.4/5 stars (1779 reviews)
- [Adobe Analytics](https://www.g2.com/products/adobe-analytics/reviews) — 4.2/5 stars (1216 reviews)
- [CleverTap](https://www.g2.com/products/clevertap/reviews) — 4.6/5 stars (653 reviews)
- [Glassbox](https://www.g2.com/products/glassbox/reviews) — 4.9/5 stars (809 reviews)
- [Smartlook](https://www.g2.com/products/smartlook/reviews) — 4.6/5 stars (874 reviews)
- [Google Analytics 360](https://www.g2.com/products/google-analytics-360/reviews) — 4.4/5 stars (597 reviews)

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## Top Discussions

### Matomo (Formerly Piwik)

- Title: [Is the data your own?](https://www.g2.com/discussions/is-the-data-your-own) — 3 comments, 1 upvote
  > **Top comment:** "What happens with the data you collect ? It&#39;s yours, it&#39;s hosted on your server, in your database, and yours to use or do with for whatever reason you need..."
- Title: [Deleted](https://www.g2.com/discussions/37573-deleted) — 2 comments, 1 upvote
  > **Top comment:** "I no delete it"
- Title: [How do I? What is the best way?](https://www.g2.com/discussions/34180-how-do-i-what-is-the-best-way) — 1 comment, 1 upvote
  > **Top comment:** "Because your platform is very helpful"

### MonsterInsights

- Title: [Is MonsterInsights any good?](https://www.g2.com/discussions/is-monsterinsights-any-good) — 2 comments
  > **Top comment:** "Yes. It shows you visitors coming to your website and pages."

### Countly

No discussions available for this product.

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**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/matomo-formerly-piwik-vs-monsterinsights-vs-countly)

