Compare Matomo (Formerly Piwik) and MonsterInsights 
Featured Products
At a Glance
Market Segments
Small-Business (54.8% of reviews)
Small-Business (88.2% of reviews)
Entry-Level Pricing
FREE download
No pricing available
Matomo (Formerly Piwik)
Star Rating
(95)4.2 out of 5
Market Segments
Small-Business (54.8% of reviews)
Pros & Cons
Entry-Level Pricing
FREE download
Browse all 3 pricing plansMonsterInsights
Star Rating
(37)4.3 out of 5
Market Segments
Small-Business (88.2% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about MonsterInsightsMatomo (Formerly Piwik) vs MonsterInsights
When assessing the two solutions, reviewers found MonsterInsights easier to use, set up, and administer. Reviewers also preferred doing business with MonsterInsights overall.
- Reviewers felt that MonsterInsights meets the needs of their business better than Matomo (Formerly Piwik).
- When comparing quality of ongoing product support, reviewers felt that MonsterInsights is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of MonsterInsights over Matomo (Formerly Piwik).
Pricing
Entry-Level Pricing
Matomo (Formerly Piwik)
On-Premise (Self-Hosted)
FREE download
GPL v3+ licensed. Premium Features & Support options available.
Read more on whether On-Premise is right for you: https://matomo.org/what-is-on-premise/
Downloadable digital analytics plaform that runs on your servers and database and you 100% own the data.
MonsterInsights
No pricing availableFree Trial
Matomo (Formerly Piwik)
Free Trial is available
MonsterInsights
No trial information availableRatings
Meets Requirements
8.4
79
9.1
25
Ease of Use
8.0
81
9.2
25
Ease of Setup
7.6
52
9.5
13
Ease of Admin
7.9
48
8.8
11
Quality of Support
7.7
48
8.7
23
Has the product been a good partner in doing business?
8.4
31
9.2
11
Product Direction (% positive)
8.1
79
9.0
23
Features by Category
Metrics
8.5
62
9.0
20
8.5
57
8.5
19
8.8
58
9.3
18
8.5
60
8.8
18
8.2
58
8.3
16
8.1
49
8.7
19
8.1
51
8.9
19
7.9
46
8.2
17
7.5
38
7.8
16
Reporting
8.3
58
9.1
18
8.1
40
8.3
18
8.2
42
8.1
16
7.9
49
8.4
15
8.1
37
8.2
18
8.0
42
8.9
16
8.3
55
8.0
17
Other
8.4
55
8.8
19
8.5
52
8.3
17
7.8
41
8.0
17
8.3
45
7.8
15
7.9
30
8.2
14
7.4
22
7.3
16
8.3
40
8.0
16
Agentic AI - Digital Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
8.4
38
8.2
14
7.8
34
7.3
13
8.5
49
8.8
17
8.9
54
8.8
16
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Tools
8.2
13
Not enough data
9.3
20
Not enough data
8.7
15
Not enough data
Metrics
9.1
18
Not enough data
8.9
20
Not enough data
9.2
19
Not enough data
9.0
19
Not enough data
9.0
17
Not enough data
8.6
14
Not enough data
Agentic AI - Content Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Matomo (Formerly Piwik) and MonsterInsights are categorized as Digital Analytics
Unique Categories
Matomo (Formerly Piwik) is categorized as Content Analytics
MonsterInsights has no unique categories
Reviews
Reviewers' Company Size
Matomo (Formerly Piwik)
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
MonsterInsights
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
14.6%
Computer Software
11.2%
Information Technology and Services
9.0%
Internet
9.0%
Retail
4.5%
Other
51.7%
Marketing and Advertising
15.2%
Writing and Editing
9.1%
Information Technology and Services
9.1%
Automotive
3.0%
Banking
3.0%
Other
60.6%
Discussions
Is the data your own?
3 Comments
BT
If by security and privacy reasons you refer to GDPR framework, yes, Matomo has its privacy by design feature, allowing you to use this tool in complete...Read more
Is MonsterInsights any good?
2 Comments
TC
No, it is an expensive service that provides surface-level insights that Google Analytics can provide in better depth. Read more
MonsterInsights has no more discussions with answers
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