Compare Matomo (Formerly Piwik) and Mixpanel 
At a Glance
Market Segments
Small-Business (54.9% of reviews)
Small-Business (52.9% of reviews)
Entry-Level Pricing
FREE download
Free Per Year
Matomo (Formerly Piwik)
Star Rating
(93)4.2 out of 5
Market Segments
Small-Business (54.9% of reviews)
Pros & Cons
Entry-Level Pricing
FREE download
Browse all 3 pricing plansMixpanel
Star Rating
(1,266)4.6 out of 5
Market Segments
Small-Business (52.9% of reviews)
Pros & Cons
Entry-Level Pricing
Free Per Year
Free Trial is available
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Mixpanel excels in user experience, with many praising its fantastic UI and the ability to build reports on the fly. Users find it particularly helpful for A/B testing and understanding user behavior through detailed segmentation.
- Users say that Matomo (Formerly Piwik) offers a strong sense of independence and control over analytics, especially for those opting for private server implementations. This feature is particularly appealing for organizations concerned about data privacy and compliance.
- Reviewers mention that Mixpanel's implementation process is quick and intuitive, making it easy for teams to start tracking user journeys and conversion funnels without extensive setup time. This is a significant advantage for product managers looking to gain insights rapidly.
- According to verified reviews, Matomo shines in its open-source nature, which allows users to customize their analytics experience. This flexibility is a notable benefit for those who prefer tailored solutions over proprietary software.
- G2 reviewers highlight that Mixpanel's support quality is superior, with users appreciating the responsive assistance they receive. This level of support can be crucial for teams that rely on analytics for decision-making and need timely help.
- Users report that while Matomo is simple to use, it may not match the advanced features and integrations that Mixpanel offers, which can limit its effectiveness for teams looking for comprehensive analytics capabilities.
Pricing
Entry-Level Pricing
Matomo (Formerly Piwik)
On-Premise (Self-Hosted)
FREE download
GPL v3+ licensed. Premium Features & Support options available.
Read more on whether On-Premise is right for you: https://matomo.org/what-is-on-premise/
Downloadable digital analytics plaform that runs on your servers and database and you 100% own the data.
Mixpanel
Free
Free
Per Year
Essentials to find product-market fit
- 1M events / month
- All core report types for user journey analysis
- Templates to get started quickly
Free Trial
Matomo (Formerly Piwik)
Free Trial is available
Mixpanel
Free Trial is available
Ratings
Meets Requirements
8.5
77
8.8
966
Ease of Use
8.0
79
8.5
975
Ease of Setup
7.6
50
8.1
437
Ease of Admin
7.9
47
8.5
368
Quality of Support
7.7
48
8.4
745
Has the product been a good partner in doing business?
8.4
30
8.8
336
Product Direction (% positive)
8.2
77
8.6
885
Features by Category
Metrics
8.5
61
8.8
268
8.4
56
8.8
339
8.7
57
8.2
294
8.5
60
8.9
352
8.2
56
8.9
349
8.1
49
8.5
315
8.1
51
8.4
288
7.9
46
8.8
318
7.5
38
8.9
340
Reporting
8.3
57
8.7
310
8.1
40
8.6
291
8.2
42
8.4
212
7.8
48
8.7
331
8.1
37
8.3
240
8.0
42
8.2
244
8.3
55
8.6
334
Other
8.4
55
8.7
330
8.5
52
8.2
182
7.8
41
8.0
174
8.2
44
8.3
233
7.9
30
8.1
181
7.4
22
7.9
175
8.3
40
8.0
186
Agentic AI - Digital Analytics
Not enough data
7.1
18
Not enough data
7.2
18
Not enough data
7.4
17
Not enough data
7.5
19
Administration
8.4
38
8.5
278
7.8
34
8.3
246
8.5
49
8.7
341
8.9
54
8.8
286
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
User Identification
Not enough data
8.3
256
Not enough data
8.8
276
Not enough data
8.4
265
Tracking & Reporting
Not enough data
9.2
300
Not enough data
8.8
289
Not enough data
8.3
244
Not enough data
8.9
304
Not enough data
8.5
249
Not enough data
8.9
292
Metrics
Not enough data
9.0
255
Not enough data
8.3
212
Not enough data
8.7
245
Not enough data
8.7
216
Not enough data
9.0
236
Product Analytics
Not enough data
8.6
413
Not enough data
8.9
507
Not enough data
8.6
452
Not enough data
8.8
490
Not enough data
7.5
334
Not enough data
8.3
369
Not enough data
7.5
306
Not enough data
7.8
359
Agentic AI - Product Analytics
Not enough data
5.3
75
Not enough data
6.4
76
Not enough data
5.8
73
Not enough data
5.9
73
Analytics
Not enough data
9.2
110
Not enough data
8.9
112
Not enough data
9.0
100
Not enough data
8.8
90
Not enough data
8.7
95
Not enough data
Feature Not Available
Administration
Not enough data
8.7
84
Not enough data
8.3
85
Not enough data
8.6
88
Generative AI
Not enough data
6.9
13
Agentic AI - E-Commerce Analytics
Not enough data
Not enough data
Not enough data
7.0
5
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Tools
8.2
13
Not enough data
9.3
20
Not enough data
8.7
15
Not enough data
Metrics
9.1
18
Not enough data
8.9
20
Not enough data
9.2
19
Not enough data
9.0
19
Not enough data
9.0
17
Not enough data
8.6
14
Not enough data
Agentic AI - Content Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Metrics
Not enough data
9.0
255
Not enough data
8.3
212
Not enough data
8.7
245
Not enough data
8.7
216
Not enough data
9.0
236
Categories
Categories
Shared Categories
Matomo (Formerly Piwik) and Mixpanel are categorized as Digital Analytics
Reviews
Reviewers' Company Size
Matomo (Formerly Piwik)
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Mixpanel
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
14.9%
Computer Software
10.3%
Internet
9.2%
Information Technology and Services
9.2%
Retail
4.6%
Other
51.7%
Computer Software
25.3%
Information Technology and Services
11.5%
Financial Services
9.5%
Internet
6.6%
Health, Wellness and Fitness
5.2%
Other
41.9%
Discussions
Is the data your own?
3 Comments
BT
If by security and privacy reasons you refer to GDPR framework, yes, Matomo has its privacy by design feature, allowing you to use this tool in complete...Read more
C
1 Comment
SN
C is a general-purpose computer programming language. It was created in the 1970s by Dennis Ritchie, and remains very widely used and influential.Read more
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