Compare Matomo (Formerly Piwik) and Mixpanel 
At a Glance
Market Segments
Small-Business (54.8% of reviews)
Small-Business (52.8% of reviews)
Entry-Level Pricing
FREE download
Free Per Year
Matomo (Formerly Piwik)
Star Rating
(95)4.2 out of 5
Market Segments
Small-Business (54.8% of reviews)
Pros & Cons
Entry-Level Pricing
FREE download
Browse all 3 pricing plansMixpanel
Star Rating
(1,288)4.5 out of 5
Market Segments
Small-Business (52.8% of reviews)
Pros & Cons
Entry-Level Pricing
Free Per Year
Free Trial is available
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Mixpanel excels in user experience, with many praising its fantastic UI and the ability to build reports on the fly. Users find it particularly helpful for A/B testing and understanding user behavior through detailed segmentation.
- Users say that Matomo (Formerly Piwik) offers a strong sense of independence and control over analytics, especially for those opting for private server implementations. This feature is particularly appealing for organizations concerned about data privacy and compliance.
- Reviewers mention that Mixpanel's implementation process is quick and intuitive, making it easy for teams to start tracking user journeys and conversion funnels without extensive setup time. This is a significant advantage for product managers looking to gain insights rapidly.
- According to verified reviews, Matomo shines in its open-source nature, which allows users to customize their analytics experience. This flexibility is a notable benefit for those who prefer tailored solutions over proprietary software.
- G2 reviewers highlight that Mixpanel's support quality is superior, with users appreciating the responsive assistance they receive. This level of support can be crucial for teams that rely on analytics for decision-making and need timely help.
- Users report that while Matomo is simple to use, it may not match the advanced features and integrations that Mixpanel offers, which can limit its effectiveness for teams looking for comprehensive analytics capabilities.
Pricing
Entry-Level Pricing
Matomo (Formerly Piwik)
On-Premise (Self-Hosted)
FREE download
GPL v3+ licensed. Premium Features & Support options available.
Read more on whether On-Premise is right for you: https://matomo.org/what-is-on-premise/
Downloadable digital analytics plaform that runs on your servers and database and you 100% own the data.
Mixpanel
Free
Free
Per Year
Essentials to find product-market fit
- 1M events / month
- All core report types for user journey analysis
- Templates to get started quickly
Free Trial
Matomo (Formerly Piwik)
Free Trial is available
Mixpanel
Free Trial is available
Ratings
Meets Requirements
8.4
79
8.8
979
Ease of Use
8.0
81
8.5
990
Ease of Setup
7.6
52
8.1
452
Ease of Admin
7.9
48
8.6
369
Quality of Support
7.7
48
8.4
755
Has the product been a good partner in doing business?
8.4
31
8.8
337
Product Direction (% positive)
8.1
79
8.6
898
Features by Category
Metrics
8.5
62
8.8
271
8.5
57
8.8
341
8.8
58
8.2
295
8.5
60
8.9
354
8.2
58
8.9
351
8.1
49
8.5
317
8.1
51
8.4
290
7.9
46
8.8
319
7.5
38
8.9
342
Reporting
8.3
58
8.7
311
8.1
40
8.6
292
8.2
42
8.4
213
7.9
49
8.7
333
8.1
37
8.3
240
8.0
42
8.2
244
8.3
55
8.6
334
Other
8.4
55
8.7
330
8.5
52
8.2
182
7.8
41
8.0
174
8.3
45
8.3
233
7.9
30
8.1
181
7.4
22
7.9
175
8.3
40
8.0
186
Agentic AI - Digital Analytics
Not enough data
7.1
18
Not enough data
7.4
19
Not enough data
7.4
17
Not enough data
7.7
20
Administration
8.4
38
8.5
278
7.8
34
8.3
246
8.5
49
8.7
342
8.9
54
8.8
286
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
User Identification
Not enough data
8.3
257
Not enough data
8.8
277
Not enough data
8.4
266
Tracking & Reporting
Not enough data
9.2
301
Not enough data
8.8
290
Not enough data
8.3
244
Not enough data
8.9
305
Not enough data
8.5
250
Not enough data
8.9
293
Metrics
Not enough data
9.0
256
Not enough data
8.3
213
Not enough data
8.7
245
Not enough data
8.7
217
Not enough data
9.0
237
Product Analytics
Not enough data
8.6
412
Not enough data
8.9
510
Not enough data
8.6
455
Not enough data
8.8
498
Not enough data
7.4
334
Not enough data
8.3
369
Not enough data
7.5
305
Not enough data
7.8
363
Agentic AI - Product Analytics
Not enough data
5.2
75
Not enough data
6.3
76
Not enough data
5.8
73
Not enough data
5.8
74
Behavioral Analytics - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
9.4
8
Platform Infrastructure - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
7.7
5
AI driven optimization - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
Not enough data
9.2
111
Not enough data
8.9
113
Not enough data
9.0
100
Not enough data
8.8
90
Not enough data
8.7
95
Not enough data
Feature Not Available
Administration
Not enough data
8.7
84
Not enough data
8.3
85
Not enough data
8.6
89
Generative AI
Not enough data
6.9
13
Agentic AI - E-Commerce Analytics
Not enough data
Not enough data
Not enough data
7.5
6
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Tools
8.2
13
Not enough data
9.3
20
Not enough data
8.7
15
Not enough data
Metrics
9.1
18
Not enough data
8.9
20
Not enough data
9.2
19
Not enough data
9.0
19
Not enough data
9.0
17
Not enough data
8.6
14
Not enough data
Agentic AI - Content Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Metrics
Not enough data
9.0
256
Not enough data
8.3
213
Not enough data
8.7
245
Not enough data
8.7
217
Not enough data
9.0
237
Categories
Categories
Shared Categories
Matomo (Formerly Piwik) and Mixpanel are categorized as Digital Analytics
Reviews
Reviewers' Company Size
Matomo (Formerly Piwik)
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Mixpanel
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
14.6%
Computer Software
11.2%
Information Technology and Services
9.0%
Internet
9.0%
Retail
4.5%
Other
51.7%
Computer Software
25.2%
Information Technology and Services
11.5%
Financial Services
9.5%
Internet
6.5%
Health, Wellness and Fitness
5.1%
Other
42.1%
Discussions
Is the data your own?
3 Comments
WM
What happens with the data you collect ? It's yours, it's hosted on your server, in your database, and yours to use or do with for whatever reason you need...Read more
What is Mixpanel used for?
2 Comments
RS
Mixpanel is a tool that helps businesses track and understand how people use their websites, apps, or software. It collects data on user actions, like...Read more
What can mixpanel do?
1 Comment
JD
MixPanel is an event logging platform that you can use to understand how your users are engaging with your application.Read more
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