Link copied to clipboard # Matomo (Formerly Piwik) vs Mixpanel Comparison - What are their main differences? Share [ Export ](/compare/matomo-formerly-piwik/mixpanel/export.csv) Matomo (formerly Piwik)Mixpanel[+ Add Product](#) Reviews **Matomo (Formerly Piwik)**[ 4.2/5(96) ](https://www.g2.com/products/matomo-formerly-piwik/reviews#reviews) **Mixpanel** [ 4.5/5(1,376) ](https://www.g2.com/products/mixpanel/reviews#reviews) Pricing **Matomo (Formerly Piwik)** Free Trial **FREE download** · On-Premise (Self-Hosted) **Mixpanel** Free Trial **Free** Per Year · Free **Pricing Insights** from reviews Time to Implement **Matomo (Formerly Piwik)** 1 month Based on 19 responses **Mixpanel** 1 month Based on 192 responses Return on Investment **Matomo (Formerly Piwik)** 6 months6 months sooner Based on 9 responses **Mixpanel** 12 months Based on 142 responses Perceived Cost **Matomo (Formerly Piwik)** $$$$$ **Mixpanel** $$$$$ Average Discount **Matomo (Formerly Piwik)** 5% **Mixpanel** 18%13% more ![Matomo (Formerly Piwik)](https://images.g2crowd.com/uploads/product/hd_favicon/a637e91a38439cf47b2b260e39d96faf/matomo-formerly-piwik.jpg "Matomo (Formerly Piwik)") ![Mixpanel](https://images.g2crowd.com/uploads/product/hd_favicon/a8dfba5627ded732f3d6f4363d5bec06/mixpanel.svg "Mixpanel") G2 offers free advice on this comparison. Chat with an expert How do we contact you? ![](/assets/advisor_router/text_message-df41c2977e57ce19bdccb768c56510d9fa9182b581f7903660ca57fd8634bf09.svg)Text Message ![](/assets/advisor_router/phone_call-c9171db19e0526ecaea5fcbe1122f2ba459d8ab314c830a23440e5a1a536d62f.svg)Phone Call Who do you want to talk with? ![](/assets/advisor_router/ai_agent-4d78629a3ba354fed449a65c60df3a6f2eda90fb98411b711df4b25d7be52a38.svg)AI Agent ![](/assets/advisor_router/human-26a980d7eed0089d422337af1b2588329a59f3fec5a0eff6d1b43312553d4c7b.svg)Human Pros & Cons **Matomo (Formerly Piwik)** [ Customization (1) ](https://www.g2.com/products/matomo-formerly-piwik/reviews?filters%5Bsentiment_snippet%5D=2431863&qs=pros-and-cons#reviews)[ Data Collection (1) ](https://www.g2.com/products/matomo-formerly-piwik/reviews?filters%5Bsentiment_snippet%5D=2431853&qs=pros-and-cons#reviews) **Mixpanel** [ Ease of Use (97) ](https://www.g2.com/products/mixpanel/reviews?filters%5Bsentiment_snippet%5D=1518580&qs=pros-and-cons#reviews)[ Insights (81) ](https://www.g2.com/products/mixpanel/reviews?filters%5Bsentiment_snippet%5D=1517645&qs=pros-and-cons#reviews)[ Learning Curve (37) ](https://www.g2.com/products/mixpanel/reviews?filters%5Bsentiment_snippet%5D=1518028&qs=pros-and-cons#reviews)[ Steep Learning Curve (37) ](https://www.g2.com/products/mixpanel/reviews?filters%5Bsentiment_snippet%5D=1518009&qs=pros-and-cons#reviews) Integrations **Matomo (Formerly Piwik)** [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_7b4119209e6144203235149bd7024c8b/google-tag-manager.jpg "Product Avatar Image") Google Tag Manager ](https://www.g2.com/products/google-tag-manager/reviews)[ View all ](https://www.g2.com/products/matomo-formerly-piwik/integrations) **Mixpanel** [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_b3390b4cc3d92e87d570895f7358c003/amazon-redshift.jpg "Product Avatar Image") Amazon Redshift ](https://www.g2.com/products/amazon-redshift/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_cacdec8b8edeace9b3c89e0c2cded695/amazon-s3-glacier.jpg "Product Avatar Image") Amazon S3 Glacier ](https://www.g2.com/products/amazon-s3-glacier/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_d63327b58e9e55cbadb26d04e56bb0eb/amplitude-analytics.png "Product Avatar Image") Amplitude ](https://www.g2.com/products/amplitude-analytics/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_26aec82a6bfbf92bdf0f4fcff08718cb/appcues%282%29.png "Product Avatar Image") Appcues ](https://www.g2.com/products/appcues/reviews)[ View all ](https://www.g2.com/products/mixpanel/integrations) Screenshots **Matomo (Formerly Piwik)** ![Matomo (Formerly Piwik) screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/97876/heatmaps-1.jpg) **Mixpanel** ![Mixpanel screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/85865/Dashboards.png) Ratings Meets Requirements **Matomo (Formerly Piwik)** 8.5 8.580 **Mixpanel** 8.8 8.81,051 Ease of Use **Matomo (Formerly Piwik)** 8.0 8.082 **Mixpanel** 8.5 8.51,061 Ease of Setup **Matomo (Formerly Piwik)** 7.7 7.753 **Mixpanel** 8.1 8.1518 Ease of Admin **Matomo (Formerly Piwik)** 7.9 7.948 **Mixpanel** 8.6 8.6377 Quality of Support **Matomo (Formerly Piwik)** 7.7 7.749 **Mixpanel** 8.4 8.4806 Has the product been a good partner in doing business? **Matomo (Formerly Piwik)** 8.4 8.431 **Mixpanel** 8.8 8.8344 Product Direction (% positive) **Matomo (Formerly Piwik)** 8.1 8.180 **Mixpanel** 8.6 8.6963 Features Digital Analytics[Hide 31 FeaturesShow 31 Features](javascript:void(0);) 8.2 69 8.4 476 Metrics Sessions - Digital Analytics 8.5 63 8.8(won by 0.3) 279 Engagement 8.5 57 8.8(won by 0.3) 346 Entry and Exit Pages 8.8(won by 0.5) 58 (There is a greater than 0.5 difference between this product's rating and its competitors) 8.3 295 Standard Event Tracking 8.5 60 8.9(won by 0.4) 358 Custom Event Tracking 8.2 58 8.9(won by 0.7) 356 (There is a greater than 0.5 difference between this product's rating and its competitors) Retention 8.1 49 8.5(won by 0.4) 320 Return 8.1 51 8.4(won by 0.3) 292 Conversions 7.9 47 8.8(won by 0.9) 321 (There is a greater than 0.5 difference between this product's rating and its competitors) Funnels 7.5 38 8.9(won by 1.4) 346 (There is a greater than 0.5 difference between this product's rating and its competitors) Reporting Real-Time Reporting 8.3 58 8.8(won by 0.5) 314 (There is a greater than 0.5 difference between this product's rating and its competitors) Trending 8.1 40 8.6(won by 0.5) 292 (There is a greater than 0.5 difference between this product's rating and its competitors) Retroactive Reporting 8.3 43 8.4(won by 0.1) 213 Segmentation 7.9 49 8.7(won by 0.8) 335 (There is a greater than 0.5 difference between this product's rating and its competitors) Mobile Reporting 8.1 37 8.3(won by 0.2) 242 Unification Across Devices 8.0 42 8.2(won by 0.2) 242 Custom Reports and Dashboards 8.3 55 8.6(won by 0.3) 337 Other User Data 8.4 55 8.8(won by 0.4) 331 Site Search Reporting 8.5(won by 0.3) 52 8.2 182 Load Time Monitoring 7.8 41 8.0(won by 0.2) 175 Campaign Tracking 8.3(tied score) 45 8.3(tied score) 234 E-Commerce 7.9 30 8.1(won by 0.2) 181 Promotional Messages 7.4 22 7.9(won by 0.5) 175 (There is a greater than 0.5 difference between this product's rating and its competitors) Administration Alerts 8.3(won by 0.3) 40 8.0 185 Agentic AI - Digital Analytics Autonomous Task Execution Not enough data 7.1(won by default) 18 Cross-system Integration Not enough data 7.6(won by default) 21 Proactive Assistance Not enough data 7.4(won by default) 17 Decision Making Not enough data 7.7(won by default) 20 Administration API / Integrations 8.4 39 8.5(won by 0.1) 281 QA Testing 7.8 34 8.3(won by 0.5) 248 (There is a greater than 0.5 difference between this product's rating and its competitors) Performance and Reliability 8.6 50 8.7(won by 0.1) 343 User, Role, and Access Management 8.9(won by 0.1) 54 8.8 284 Mobile App Analytics[Hide 59 FeaturesShow 59 Features](javascript:void(0);) Not enough data 8.7 346 User Identification Demographics Not enough data 8.3(won by default) 256 User Segmentation Not enough data 8.8(won by default) 277 Geolocation Not enough data 8.4(won by default) 264 Predictive Analytics Not enough data Not enough data Tracking & Reporting Custom Event Tracking Not enough data 9.2(won by default) 303 Real-Time Insights Not enough data 8.8(won by default) 291 Attribution Not enough data 8.3(won by default) 242 Activity Dashboard Not enough data 8.9(won by default) 305 User Path Tracking Not enough data 8.6(won by default) 253 User Activity History Not enough data 8.9(won by default) 292 Multi-Channel Attribution Not enough data Not enough data In-App Events Tracking Not enough data Not enough data Metrics Engagement Not enough data 9.0(won by default) 257 Exit Tracking Not enough data 8.3(won by default) 214 Retention Not enough data 8.7(won by default) 246 Return Not enough data 8.7(won by default) 217 Conversions Not enough data 9.0(won by default) 237 Engagement Tracking Not enough data Not enough data Uninstall Tracking Not enough data Not enough data Conversion Tracking Not enough data Not enough data Location Tracking Not enough data Not enough data ROI Tracking Not enough data Not enough data Retention Tracking Not enough data Not enough data Visitor Tracking Not enough data Not enough data Behavior Tracking Not enough data Not enough data Revenue Tracking Not enough data Not enough data Additional Functionality Monitoring Not enough data Not enough data Push Notifications Not enough data Not enough data Access Controls/Permissions Not enough data Not enough data Campaign Management Not enough data Not enough data Data Modeling Not enough data Not enough data Funnel Analysis Not enough data Not enough data For Marketers Not enough data Not enough data Single Sign On Not enough data Not enough data Workflow Management Not enough data Not enough data Customer Experience Management Not enough data Not enough data Trend Analysis Not enough data Not enough data Mobile Access Not enough data Not enough data Third-Party Integrations Not enough data Not enough data Alerts/Escalation Not enough data Not enough data Data Import/Export Not enough data Not enough data Collaboration Tools Not enough data Not enough data Session Recording Not enough data Not enough data Data Visualization Not enough data Not enough data Root Cause Analysis Not enough data Not enough data Drag & Drop Not enough data Not enough data Performance Metrics Not enough data Not enough data Generative AI Not enough data Not enough data Cohort Analysis Not enough data Not enough data Issue Management Not enough data Not enough data Compliance Management Not enough data Not enough data Heatmaps Not enough data Not enough data Customizable Branding Not enough data Not enough data Search/Filter Not enough data Not enough data AI Copilot Not enough data Not enough data Event Triggered Actions Not enough data Not enough data API Not enough data Not enough data Reporting/Analytics Not enough data Not enough data A/B Testing Not enough data Not enough data Product Analytics[Hide 39 FeaturesShow 39 Features](javascript:void(0);) Not enough data 7.9 636 Product Analytics Account-Level Analytics Not enough data 8.6(won by default) 421 User-Level Analytics Not enough data 9.0(won by default) 543 Segmentation Not enough data 8.6(won by default) 463 Funnels Not enough data 8.8(won by default) 522 Alerts Not enough data 7.4(won by default) 337 Multi-Product Analytics Not enough data 8.3(won by default) 373 User Scoring Not enough data 7.5(won by default) 304 Integrations Not enough data 7.9(won by default) 382 Usage Tracking/Analytics Not enough data Not enough data Agentic AI - Product Analytics Autonomous Task Execution Not enough data 5.3(won by default) 77 Cross-system Integration Not enough data 6.4(won by default) 79 Adaptive Learning Not enough data 5.8(won by default) 74 Proactive Assistance Not enough data 5.8(won by default) 76 Machine Learning Not enough data Not enough data Behavioral Analytics - Product Analytics User level Analytics Not enough data 9.5(won by default) 32 Account level Analytics Not enough data 9.4(won by default) 8 Segmentation Not enough data 9.8(won by default) 16 Funnels Not enough data 9.8(won by default) 34 Multi-Product Analytics Not enough data Not enough data Platform Infrastructure - Product Analytics Cross System integrations Not enough data 7.7(won by default) 5 Alerts Not enough data 7.3(won by default) 5 Integrations Not enough data 8.7(won by default) 25 AI driven optimization - Product Analytics Automated insights Not enough data 5.7(won by default) 5 User scoring Not enough data Not enough data Adaptive learning Not enough data Not enough data Autonomous task execution Not enough data Not enough data Additional Functionality Conversion Tracking Not enough data Not enough data Funnel Analysis Not enough data Not enough data Product Data Management Not enough data Not enough data Engagement Tracking Not enough data Not enough data Alerts/Notifications Not enough data Not enough data Cohort Analysis Not enough data Not enough data Session Recording Not enough data Not enough data AI Copilot Not enough data Not enough data Data Visualization Not enough data Not enough data Customer Journey Mapping Not enough data Not enough data Generative AI Not enough data Not enough data Interactive Reports Not enough data Not enough data A/B Testing Not enough data Not enough data E-Commerce Analytics[Hide 15 FeaturesShow 15 Features](javascript:void(0);) Not enough data 8.5 120 Analytics Reports Not enough data 9.3(won by default) 110 Dashboard Not enough data 8.9(won by default) 112 Web Analytics Not enough data 9.0(won by default) 99 Campaign Tracking Not enough data 8.8(won by default) 89 Customer Demographics Not enough data 8.7(won by default) 94 Predictive Analytics Not enough data Feature Not Available Administration Data Storage Not enough data 8.7(won by default) 83 A/B Testing Not enough data 8.3(won by default) 84 Integrations Not enough data 8.7(won by default) 88 Generative AI AI Text Generation Not enough data 6.9(won by default) 13 Agentic AI - E-Commerce Analytics Cross-system Integration Not enough data 7.5(won by default) 6 Multi-step Planning Not enough data Not enough data Adaptive Learning Not enough data Not enough data Proactive Assistance Not enough data Not enough data Decision Making Not enough data Not enough data Content Analytics[Hide 14 FeaturesShow 14 Features](javascript:void(0);) 8.9 23 Not enough data Tools Contact Collection 8.2(won by default) 13 Not enough data Audience Insights 9.3(won by default) 20 Not enough data Social Sharing 8.7(won by default) 15 Not enough data Metrics Entry and Exit Pages 9.1(won by default) 18 Not enough data Sessions 8.9(won by default) 20 Not enough data Engagement 9.2(won by default) 19 Not enough data Return 9.0(won by default) 19 Not enough data Conversions 9.0(won by default) 17 Not enough data Search Rank 8.6(won by default) 14 Not enough data Agentic AI - Content Analytics Autonomous Task Execution Not enough data Not enough data Cross-system Integration Not enough data Not enough data Adaptive Learning Not enough data Not enough data Proactive Assistance Not enough data Not enough data Decision Making Not enough data Not enough data Mobile Analytics[Hide 14 FeaturesShow 14 Features](javascript:void(0);) Not enough data 8.7 278 Metrics Engagement Not enough data 9.0(won by default) 257 Exit Tracking Not enough data 8.3(won by default) 214 Retention Not enough data 8.7(won by default) 246 Return Not enough data 8.7(won by default) 217 Conversions Not enough data 9.0(won by default) 237 Engagement Tracking Not enough data Not enough data Uninstall Tracking Not enough data Not enough data Conversion Tracking Not enough data Not enough data Location Tracking Not enough data Not enough data ROI Tracking Not enough data Not enough data Retention Tracking Not enough data Not enough data Visitor Tracking Not enough data Not enough data Behavior Tracking Not enough data Not enough data Revenue Tracking Not enough data Not enough data Show 1 feature category with incomplete data Content Marketing[Hide 44 FeaturesShow 44 Features](javascript:void(0);) Not enough data Not enough data Content Creation Content Creation Tools Not enough data Not enough data Content Curation Not enough data Not enough data Buyer Personas Not enough data Not enough data Content Management Not enough data Not enough data Campaign Management Not enough data Not enough data SEO Management Not enough data Not enough data Workflow Management Not enough data Not enough data Template Management Not enough data Not enough data Optimization SEO Not enough data Not enough data A/B Testing Not enough data Not enough data Dashboards & Reporting Not enough data Not enough data Audience Targeting Not enough data Not enough data ROI Reporting Not enough data Not enough data Logistics Customizable Templated Workflows Not enough data Not enough data Internal Communication Not enough data Not enough data Version Control Not enough data Not enough data Editing and Approval Tools Not enough data Not enough data Distribution Features Not enough data Not enough data Social Media Integration Not enough data Not enough data User, Role, and Access Management Not enough data Not enough data Approval Process Control Not enough data Not enough data Additional Functionality Alerts/Notifications Not enough data Not enough data Publish Scheduling Not enough data Not enough data Email Marketing Not enough data Not enough data Content Library Not enough data Not enough data Conversion Tracking Not enough data Not enough data Generative AI Not enough data Not enough data AI Copilot Not enough data Not enough data Social Promotion Not enough data Not enough data Data Visualization Not enough data Not enough data Editorial Calendar Not enough data Not enough data Drag & Drop Not enough data Not enough data Campaign Analytics Not enough data Not enough data Campaign Planning Not enough data Not enough data Multi-Channel Campaigns Not enough data Not enough data Engagement Tracking Not enough data Not enough data Customizable Templates Not enough data Not enough data Reporting & Statistics Not enough data Not enough data Customizable Branding Not enough data Not enough data Categorization/Grouping Not enough data Not enough data Data Import/Export Not enough data Not enough data Filtering Not enough data Not enough data Activity Tracking Not enough data Not enough data Social Media Monitoring Not enough data Not enough data User Insights Reviewers' Company Size [![Matomo (Formerly Piwik)](https://images.g2crowd.com/uploads/product/hd_favicon/a637e91a38439cf47b2b260e39d96faf/matomo-formerly-piwik.jpg "Matomo (Formerly Piwik)")](https://www.g2.com/products/matomo-formerly-piwik/reviews) Matomo (Formerly Piwik) Small-Business(50 or fewer emp.) 55.3% Mid-Market(51-1000 emp.) 30.6% Enterprise(\> 1000 emp.) 14.1% [![Mixpanel](https://images.g2crowd.com/uploads/product/hd_favicon/a8dfba5627ded732f3d6f4363d5bec06/mixpanel.svg "Mixpanel")](https://www.g2.com/products/mixpanel/reviews) Mixpanel Small-Business(50 or fewer emp.) 52.7% Mid-Market(51-1000 emp.) 37.3% Enterprise(\> 1000 emp.) 10.1% Small-Business (50 or fewer emp.) 55.3% 52.7% Mid-Market (51-1000 emp.) 30.6% 37.3% Enterprise (\> 1000 emp.) 14.1% 10.1% Reviewers' Industry [![Matomo (Formerly Piwik)](https://images.g2crowd.com/uploads/product/hd_favicon/a637e91a38439cf47b2b260e39d96faf/matomo-formerly-piwik.jpg "Matomo (Formerly Piwik)")](https://www.g2.com/products/matomo-formerly-piwik/reviews) Matomo (Formerly Piwik) Marketing and Advertising 14.4% Computer Software 11.1% Information Technology and Services 8.9% Internet 8.9% Retail 5.6% Other 51.1% [![Mixpanel](https://images.g2crowd.com/uploads/product/hd_favicon/a8dfba5627ded732f3d6f4363d5bec06/mixpanel.svg "Mixpanel")](https://www.g2.com/products/mixpanel/reviews) Mixpanel Computer Software 25.0% Information Technology and Services 11.6% Financial Services 9.3% Internet 6.2% Health, Wellness and Fitness 5.2% Other 42.6% FAQs ## Matomo (formerly Piwik) vs Mixpanel FAQs Generated using AI Last updated: August 14, 2026 ### What is the difference between Mixpanel vs Matomo (formerly Piwik)? Mixpanel stands out for its higher G2 rating, stronger support, and ease of setup compared to Matomo (formerly Piwik), which is favored for data privacy and ownership. | [Mixpanel](https://www.g2.com/products/mixpanel/reviews) | [Matomo (formerly Piwik)](https://www.g2.com/products/matomo-formerly-piwik/reviews) | | --- | --- | | 4.5/5 (1,371 reviews) | 4.2/5 (96 reviews) | | Small-Business | Small-Business | | 8.1 | 7.7 | | 8.4 | 7.7 | | Ease of Use (96 all-time mentions) | Data Privacy and Ownership | ### How do the pricing models of Mixpanel and Matomo (formerly Piwik) compare? Mixpanel is rated higher for value, with reviewers expressing more satisfaction with its pricing compared to Matomo (formerly Piwik). - **Mixpanel:** Reviewers highlight fair pricing and strong ROI, but note that costs can scale steeply for growing startups and event volume increases. - **Matomo (formerly Piwik):** Reviewers appreciate the control and privacy but frequently mention that the cloud version feels expensive for small businesses and that restrictive site limits can drive up costs. - **Switching reasons:** Several reviewers mention switching from Matomo to Mixpanel or vice versa due to pricing structure and the need for more flexible or affordable plans as business needs change. ### What are the best alternatives to Mixpanel and Matomo (formerly Piwik)? The top three alternatives to Mixpanel and Matomo (formerly Piwik) are Google Analytics, Heap by Contentsquare, and Fullstory. | Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength | | --- | --- | --- | --- | --- | | [Mixpanel](https://www.g2.com/products/mixpanel/reviews) | 4.5/5 (1,371 reviews) | Small-Business | Fair pricing, but can scale steeply with usage | Ease of Use (96 all-time mentions) | | [Matomo (formerly Piwik)](https://www.g2.com/products/matomo-formerly-piwik/reviews) | 4.2/5 (96 reviews) | Small-Business | Cloud version feels expensive for small businesses | Data Privacy and Ownership | | [Google Analytics](https://www.g2.com/products/google-analytics/reviews) | 4.5/5 (6,863 reviews) | Small-Business | — | Comprehensive Analytics | | [Heap by Contentsquare](https://www.g2.com/products/heap-by-contentsquare/reviews) | 4.4/5 (1,097 reviews) | Mid-Market | — | Automatic Data Capture | | [Fullstory](https://www.g2.com/products/fullstory/reviews) | 4.5/5 (1,052 reviews) | Mid-Market | — | Session Replay | ### Which Product Analytics features should I prioritize when comparing Mixpanel and Matomo (formerly Piwik)? Buyers should prioritize event tracking, reporting and visualization, data privacy, ease of setup, and integrations when comparing Mixpanel and Matomo (formerly Piwik). - **Event Tracking:** Mixpanel is frequently praised for its event-based tracking model (81 all-time mentions for insights), while Matomo is noted for customizable tracking and privacy. - **Reporting and Visualization:** Mixpanel has 33 all-time mentions for reporting and 20 for visualizations; Matomo is cited for customizable reports and clear graphs. - **Data Privacy:** Matomo is consistently highlighted for data privacy and ownership, especially for self-hosted deployments. - **Ease of Setup:** Mixpanel scores 8.1 and Matomo 7.7 on Ease of Setup, with reviewers noting straightforward onboarding for both but a steeper learning curve for Matomo when self-hosted. - **Integrations:** Mixpanel is mentioned in connection with Google Analytics (45 all-time mentions) and Slack (17), while Matomo is cited for Google Tag Manager integration. ### What are the pros and cons of Mixpanel vs Matomo (formerly Piwik)? Mixpanel's headline strength is ease of use and actionable insights, while Matomo (formerly Piwik) is strongest in data privacy and ownership. - **Mixpanel strengths:** Ease of Use (96 all-time mentions), Insights (81), Intuitive UI (44), Reporting (33), and fast setup (29). - **Mixpanel trade-offs:** Steep learning curve (37 all-time mentions), perceived as expensive (22), and data management issues (18). - **Matomo (formerly Piwik) strengths:** Data privacy and ownership, open-source flexibility, customizable tracking, and strong control over analytics data. - **Matomo (formerly Piwik) trade-offs:** Reviewers note higher complexity for self-hosted setup, slower performance on large datasets, and restrictive pricing for cloud plans. ### Is Mixpanel or Matomo (formerly Piwik) better for small businesses? Mixpanel is the better fit for small businesses, with a higher G2 rating and more positive small-business reviewer sentiment. - **Mixpanel:** Largest reviewer segment is Small-Business, with reviewers citing easy setup, intuitive UI, and strong value for growing teams. - **Matomo (formerly Piwik):** Largest reviewer segment is Small-Business, with reviewers appreciating privacy and control but noting that cloud pricing and setup complexity can be challenging for smaller teams. ### Which Product Analytics platform has better integrations? Mixpanel is favored for integrations, with more reviewer-cited integrations and higher all-time mention counts than Matomo (formerly Piwik). - **Mixpanel:** Google Analytics (45 all-time mentions), Slack (17), Tableau (6); reviewers highlight integration breadth and ease of connecting with other tools. - **Matomo (formerly Piwik):** Google Tag Manager is cited in recent reviews as a supported integration. ### How do Mixpanel and Matomo (formerly Piwik) compare on customer support? Mixpanel scores higher on Quality of Support, with a 0.7-point advantage over Matomo (formerly Piwik). - **Mixpanel:** Reviewers describe helpful and responsive support, with a Quality of Support score of 8.4. - **Matomo (formerly Piwik):** Reviewers report generally positive support experiences, with a Quality of Support score of 7.7, but note that support is less frequently needed due to self-hosting flexibility. ### Which is easier to implement, Mixpanel or Matomo (formerly Piwik)? Mixpanel is rated easier to implement than Matomo (formerly Piwik), with a 0.4-point higher Ease of Setup score. - **Mixpanel:** Reviewers consistently cite fast setup, straightforward onboarding, and minimal development effort for initial deployment. - **Matomo (formerly Piwik):** Reviewers note that setup is smooth for cloud deployments but can be complex for self-hosted instances, requiring technical knowledge and server configuration. ### Which product has better Reports? Mixpanel is favored for Reports, with more reviewer-cited strengths and higher mention counts than Matomo (formerly Piwik). - **Mixpanel:** Reporting (33 all-time mentions), Visualizations (20), and a Meets Requirements score of 8.8; reviewers highlight customizable dashboards and actionable insights. - **Matomo (formerly Piwik):** Reviewers note customizable reports and clear graphs, with a Meets Requirements score of 8.5. Alternatives **Matomo (Formerly Piwik) Alternatives** ![Google Analytics](https://images.g2crowd.com/uploads/product/hd_favicon/d0b0bdbf701506973791782a843a408b/google-analytics.svg "Google Analytics") [ Google Analytics ](/products/google-analytics/reviews) ![Amplitude Analytics](https://images.g2crowd.com/uploads/product/hd_favicon/35091843fa8b7ef42a40e8b72e65463a/amplitude-analytics.svg "Amplitude Analytics") [ Amplitude ](/products/amplitude-analytics/reviews) ![Adobe Analytics](https://images.g2crowd.com/uploads/product/hd_favicon/c72755fcd8e693fbaaa4c38e0d4fc360/adobe-analytics.svg "Adobe Analytics") [ Adobe Analytics ](/products/adobe-analytics/reviews) ![Heap by Contentsquare](https://images.g2crowd.com/uploads/product/hd_favicon/88d6685d7cf4f7cc4439e35562551831/heap-by-contentsquare.svg "Heap by Contentsquare") [ Heap by Contentsquare ](/products/heap-by-contentsquare/reviews) **Mixpanel Alternatives** ![Heap by Contentsquare](https://images.g2crowd.com/uploads/product/hd_favicon/88d6685d7cf4f7cc4439e35562551831/heap-by-contentsquare.svg "Heap by Contentsquare") [ Heap by Contentsquare ](/products/heap-by-contentsquare/reviews) ![Fullstory](https://images.g2crowd.com/uploads/product/hd_favicon/25da526f26fb19d775e4c307ca88eaee/fullstory.svg "Fullstory") [ Fullstory ](/products/fullstory/reviews) ![Glassbox](https://images.g2crowd.com/uploads/product/hd_favicon/0e92ee7cb332bc287c7337ecd9f352be/glassbox.svg "Glassbox") [ Glassbox ](/products/glassbox/reviews) ![Kissmetrics](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_058174144e3a16cb961af681248433a2/kissmetrics.png "Kissmetrics") [ Kissmetrics ](/products/kissmetrics/reviews)