Introducing G2.ai, the future of software buying.Try now
Compare Matomo (Formerly Piwik) and Mixpanel 
Featured Products
Sponsored
You’re seeing this ad based on the product’s relevance to this page. Sponsored content does not receive preferential treatment in any of G2’s ratings.
Code Cube DataLayer Guard
Visit Website
At a Glance
Market Segments
Small-Business (55.6% of reviews)
Small-Business (52.7% of reviews)
Entry-Level Pricing
FREE download
Free Per Year
Matomo (Formerly Piwik)
Star Rating
(91)4.2 out of 5
Market Segments
Small-Business (55.6% of reviews)
Pros & Cons
Entry-Level Pricing
FREE download
Browse all 3 pricing plansMixpanel
Star Rating
(1,257)4.6 out of 5
Market Segments
Small-Business (52.7% of reviews)
Pros & Cons
Entry-Level Pricing
Free Per Year
Free Trial is available
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Mixpanel excels in Custom Event Tracking, with a score of 9.1, allowing for detailed tracking of user interactions. In contrast, Matomo's score of 8.2 indicates it may not offer the same level of customization, which could limit insights for some users.
- Reviewers mention that Mixpanel's Real-Time Reporting feature, rated at 8.8, provides immediate insights into user behavior, making it a preferred choice for businesses needing quick data analysis. Matomo, with a score of 8.3, may not deliver the same immediacy, which could affect timely decision-making.
- G2 users highlight Mixpanel's superior Engagement metrics, scoring 9.0, which helps businesses understand user interaction deeply. Matomo's engagement score of 8.4 suggests it may not capture user engagement as effectively, potentially leading to less informed marketing strategies.
- Users on G2 report that Mixpanel's Funnels feature, rated at 8.9, allows for comprehensive tracking of user journeys, which is crucial for optimizing conversion rates. In comparison, Matomo's score of 7.4 indicates a less robust funnel analysis capability, which could hinder conversion optimization efforts.
- Reviewers mention that Mixpanel's Quality of Support is rated at 8.4, indicating a strong support system for users. Matomo's score of 7.7 suggests that users may experience challenges in getting timely assistance, which could impact their overall experience with the software.
- Users say that Mixpanel's Product Direction score of 8.5 reflects a positive outlook on future developments, which is important for businesses looking for long-term solutions. Matomo's score of 8.2, while still positive, may not inspire the same level of confidence in ongoing improvements.
Pricing
Entry-Level Pricing
Matomo (Formerly Piwik)
On-Premise (Self-Hosted)
FREE download
GPL v3+ licensed. Premium Features & Support options available.
Read more on whether On-Premise is right for you: https://matomo.org/what-is-on-premise/
Downloadable digital analytics plaform that runs on your servers and database and you 100% own the data.
Mixpanel
Free
Free
Per Year
Essentials to find product-market fit
- 1M events / month
- All core report types for user journey analysis
- Templates to get started quickly
Free Trial
Matomo (Formerly Piwik)
Free Trial is available
Mixpanel
Free Trial is available
Ratings
Meets Requirements
8.5
76
8.8
958
Ease of Use
8.0
78
8.5
967
Ease of Setup
7.6
49
8.1
429
Ease of Admin
7.9
47
8.6
366
Quality of Support
7.7
48
8.4
740
Has the product been a good partner in doing business?
8.4
30
8.8
334
Product Direction (% positive)
8.2
76
8.6
877
Features by Category
Metrics
8.5
61
8.8
266
8.4
56
8.8
336
8.7
57
8.2
293
8.5
60
8.9
350
8.2
55
8.9
346
8.1
49
8.5
313
8.1
51
8.4
287
7.9
46
8.8
316
7.4
37
8.9
338
Reporting
8.3
57
8.7
308
8.1
40
8.6
292
8.2
42
8.4
213
7.8
48
8.7
329
8.1
37
8.3
239
8.0
42
8.2
244
8.3
54
8.6
332
Other
8.4
55
8.7
327
8.5
52
8.2
181
7.8
41
8.0
173
8.2
44
8.3
233
7.9
30
8.1
180
7.4
22
7.9
175
8.3
40
8.0
186
Agentic AI - Digital Analytics
Not enough data
7.3
19
Not enough data
7.4
19
Not enough data
7.5
18
Not enough data
7.7
19
Administration
8.4
38
8.5
277
7.8
34
8.3
245
8.5
49
8.7
340
8.9
54
8.8
285
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
User Identification
Not enough data
8.3
256
Not enough data
8.8
276
Not enough data
8.4
264
Tracking & Reporting
Not enough data
9.2
300
Not enough data
8.8
289
Not enough data
8.3
244
Not enough data
8.9
303
Not enough data
8.5
249
Not enough data
8.9
291
Metrics
Not enough data
9.0
254
Not enough data
8.3
211
Not enough data
8.7
244
Not enough data
8.7
215
Not enough data
9.0
236
Product Analytics
Not enough data
8.6
413
Not enough data
8.9
501
Not enough data
8.6
452
Not enough data
8.8
485
Not enough data
7.5
334
Not enough data
8.3
370
Not enough data
7.6
306
Not enough data
7.8
359
Agentic AI - Product Analytics
Not enough data
5.4
76
Not enough data
6.4
76
Not enough data
5.9
74
Not enough data
5.9
74
Analytics
Not enough data
9.2
108
Not enough data
8.9
110
Not enough data
9.0
99
Not enough data
8.8
90
Not enough data
8.7
95
Not enough data
Feature Not Available
Administration
Not enough data
8.7
83
Not enough data
8.3
84
Not enough data
8.6
87
Generative AI
Not enough data
6.9
13
Agentic AI - E-Commerce Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Tools
8.2
13
Not enough data
9.3
20
Not enough data
8.7
15
Not enough data
Metrics
9.1
18
Not enough data
8.9
20
Not enough data
9.2
19
Not enough data
9.0
19
Not enough data
9.0
17
Not enough data
8.6
14
Not enough data
Agentic AI - Content Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Metrics
Not enough data
9.0
254
Not enough data
8.3
211
Not enough data
8.7
244
Not enough data
8.7
215
Not enough data
9.0
236
Categories
Categories
Shared Categories
Matomo (Formerly Piwik) and Mixpanel are categorized as Digital Analytics
Reviews
Reviewers' Company Size
Matomo (Formerly Piwik)
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Mixpanel
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
15.1%
Computer Software
10.5%
Internet
9.3%
Information Technology and Services
9.3%
Retail
4.7%
Other
51.2%
Computer Software
25.0%
Information Technology and Services
11.6%
Financial Services
9.5%
Internet
6.6%
Health, Wellness and Fitness
5.2%
Other
42.1%
Discussions
Is the data your own?
3 Comments
BT
If by security and privacy reasons you refer to GDPR framework, yes, Matomo has its privacy by design feature, allowing you to use this tool in complete...Read more
C
1 Comment
SN
C is a general-purpose computer programming language. It was created in the 1970s by Dennis Ritchie, and remains very widely used and influential.Read more
Hunting for software insights?
With over 3 million reviews, we can provide the specific details that help you make an informed software buying decision for your business. Finding the right product is important, let us help.
