# Maia vs Supermetrics Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Supermetrics excels in providing a seamless way to pull data from various sources into a single dashboard, significantly reducing the time spent on client reporting. Users appreciate how it transforms a previously tedious process into a more efficient, push-button experience.
- **Users say** Maia stands out for its rich availability of components and ease of integration with major cloud services and APIs. This all-in-one solution is particularly appealing for those looking to avoid the hassle of stitching together multiple tools.
- **Reviewers mention** that Supermetrics is particularly beneficial for small businesses, with many users highlighting its ability to unify data from different platforms into Google Sheets, which is invaluable for marketing analytics.
- **According to verified reviews** , Maia's AI features are a game-changer for users, saving time in planning and developing data pipelines. This capability is especially helpful for troubleshooting, making it a strong choice for those new to data engineering.
- **G2 reviewers note** that while Supermetrics has a solid user satisfaction score, Maia slightly edges it out in terms of overall usability and support quality, with users praising Maia's intuitive interface and helpful customer service.
- **Users highlight** that Supermetrics provides robust reporting capabilities, allowing for easy data analysis and the creation of interactive dashboards, which is a significant advantage for teams focused on data-driven decision-making.



| | Maia | Supermetrics | 
|---|---|---|
| **Star Rating** | 4.5 out of 5 | 4.4 out of 5 | 
| **Total Reviews** | 125 | 823 | 
| **Largest Market Segment** | Mid-Market (45.0% of reviews) | Small-Business (55.5% of reviews) | 
| **Entry Level Price** | Contact Us | Starting at €29.00 1 user Per Month | 

---
## Top Pros & Cons

### Maia

Pros:
- Ease of Use (10 reviews)
- Automation (5 reviews)

Cons:
- Feature Limitations (9 reviews)
- Expensive (4 reviews)

### Supermetrics

Pros:
- Ease of Use (29 reviews)
- Integrations (27 reviews)

Cons:
- Expensive (14 reviews)
- Missing Features (10 reviews)

---
## Ratings Comparison
| Rating | Maia | Supermetrics | 
|---|---|---|
  | **Meets Requirements** | 8.7 (99 reviews) | 8.5 (625 reviews) | 
  | **Ease of Use** | 9.0 (101 reviews) | 8.2 (633 reviews) | 
  | **Ease of Setup** | 8.5 (65 reviews) | 8.1 (420 reviews) | 
  | **Ease of Admin** | 8.3 (29 reviews) | 8.0 (380 reviews) | 
  | **Quality of Support** | 8.6 (94 reviews) | 7.8 (566 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.4 (29 reviews) | 8.2 (375 reviews) | 
  | **Product Direction (% positive)** | 9.0 (94 reviews) | 7.9 (582 reviews) | 

---
## Pricing

### Maia

#### Entry-Level Pricing

Plan: For Individuals 

Price: Contact Us

Description: Developer.
Start building pipelines with essential features – ideal for light workloads and early exploration.


Key Features:
- 1 developer user
- Unlimited projects
- Pre-built connectors

[Browse all 3 editions](https://www.g2.com/products/matillion-maia/pricing)

#### Free Trial

Yes

### Supermetrics

#### Entry-Level Pricing

Plan: Supermetrics for Looker Studio

Price: Starting at €29.00 1 user Per Month

Description: Create interactive cross-channel reports in Google Looker Studio (formerly Data Studio) by bringing in data from Facebook, HubSpot, Instagram, and more.

Key Features:
- Starting at 1 user
- Starting at 4 data sources
- Flexibly add data sources as you go

[Browse all 4 editions](https://www.g2.com/products/supermetrics/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Digital Analytics

| Product | Score | Reviews |
|---|---|---|
| **Maia** | N/A | N/A |
| **Supermetrics** | 7.9/10 | 379 |

#### Metrics

| Feature | Maia | Supermetrics | 
|---|---|---|
| **Sessions - Digital Analytics** | Not enough data | 8.6 (312 reviews) | 
| **Engagement** | Not enough data | 8.3 (292 reviews) | 
| **Entry and Exit Pages** | Not enough data | 8.1 (262 reviews) | 
| **Standard Event Tracking** | Not enough data | 8.4 (291 reviews) | 
| **Custom Event Tracking** | Not enough data | 8.0 (280 reviews) | 
| **Retention** | Not enough data | 7.9 (250 reviews) | 
| **Return** | Not enough data | 8.0 (250 reviews) | 
| **Conversions** | Not enough data | 8.6 (322 reviews) | 
| **Funnels** | Not enough data | 7.8 (269 reviews) | 

#### Reporting

| Feature | Maia | Supermetrics | 
|---|---|---|
| **Real-Time Reporting** | Not enough data | 8.2 (311 reviews) | 
| **Trending** | Not enough data | 7.9 (278 reviews) | 
| **Retroactive Reporting** | Not enough data | 8.4 (304 reviews) | 
| **Segmentation** | Not enough data | 8.1 (292 reviews) | 
| **Mobile Reporting** | Not enough data | 7.6 (251 reviews) | 
| **Unification Across Devices** | Not enough data | Feature Not Available | 
| **Custom Reports and Dashboards** | Not enough data | 8.7 (326 reviews) | 

#### Other

| Feature | Maia | Supermetrics | 
|---|---|---|
| **User Data** | Not enough data | 8.2 (271 reviews) | 
| **Site Search Reporting** | Not enough data | 7.9 (241 reviews) | 
| **Load Time Monitoring** | Not enough data | 7.2 (218 reviews) | 
| **Campaign Tracking** | Not enough data | 8.6 (317 reviews) | 
| **E-Commerce** | Not enough data | 8.4 (267 reviews) | 
| **Promotional Messages** | Not enough data | 7.2 (207 reviews) | 
| **Administration Alerts** | Not enough data | 7.4 (215 reviews) | 

#### Agentic AI - Digital Analytics

| Feature | Maia | Supermetrics | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.7 (11 reviews) | 
| **Cross-system Integration** | Not enough data | 7.0 (10 reviews) | 
| **Proactive Assistance** | Not enough data | 6.7 (10 reviews) | 
| **Decision Making** | Not enough data | 6.8 (10 reviews) | 

#### Administration

| Feature | Maia | Supermetrics | 
|---|---|---|
| **API / Integrations** | Not enough data | 8.3 (274 reviews) | 
| **QA Testing** | Not enough data | 7.5 (213 reviews) | 
| **Performance and Reliability** | Not enough data | 8.1 (314 reviews) | 
| **User, Role, and Access Management** | Not enough data | 8.0 (295 reviews) | 

### ETL Tools

| Product | Score | Reviews |
|---|---|---|
| **Maia** | 8.6/10 | 96 |
| **Supermetrics** | 8.5/10 | 73 |

#### Management

| Feature | Maia | Supermetrics | 
|---|---|---|
| **Reporting** | 7.9 (54 reviews) | 8.6 (67 reviews) | 
| **Auditing** | 7.8 (56 reviews) | 8.1 (57 reviews) | 

#### Functionality

| Feature | Maia | Supermetrics | 
|---|---|---|
| **Extraction** | 8.9 (65 reviews) | 8.7 (58 reviews) | 
| **Transformation** | 9.2 (65 reviews) | 8.2 (62 reviews) | 
| **Loading** | 9.1 (64 reviews) | 8.2 (61 reviews) | 
| **Automation** | 9.1 (75 reviews) | 8.5 (64 reviews) | 
| **Scalability** | 8.7 (65 reviews) | Feature Not Available | 

### Google Workspace for Marketing

| Product | Score | Reviews |
|---|---|---|
| **Maia** | N/A | N/A |
| **Supermetrics** | N/A | N/A |

#### Agentic AI - Google Workspace for Marketing

| Feature | Maia | Supermetrics | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 

### Marketing Analytics

| Product | Score | Reviews |
|---|---|---|
| **Maia** | N/A | N/A |
| **Supermetrics** | 7.9/10 | 421 |

#### Marketing Operations

| Feature | Maia | Supermetrics | 
|---|---|---|
| **ROI Tracking** | Not enough data | 8.2 (312 reviews) ✓ Verified | 
| **Data Collection** | Not enough data | 8.7 (360 reviews) ✓ Verified | 
| **Customer Insights** | Not enough data | 7.8 (281 reviews) ✓ Verified | 
| **Multi-User Access** | Not enough data | 7.9 (301 reviews) ✓ Verified | 
| **Spend Management** | Not enough data | 8.0 (161 reviews) | 
| **White Label** | Not enough data | Feature Not Available | 

#### Campaign Activity

| Feature | Maia | Supermetrics | 
|---|---|---|
| **Campaign Insights** | Not enough data | 8.6 (348 reviews) ✓ Verified | 
| **Reports and Dashboards** | Not enough data | 8.9 (388 reviews) ✓ Verified | 
| **Campaign Stickiness** | Not enough data | 8.0 (273 reviews) ✓ Verified | 
| **Multichannel Tracking** | Not enough data | 8.3 (329 reviews) ✓ Verified | 
| **Brand Optimization** | Not enough data | 7.9 (273 reviews) ✓ Verified | 
| **Predictive Analytics** | Not enough data | Feature Not Available | 

#### Agentic AI - Marketing Analytics

| Feature | Maia | Supermetrics | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.7 (14 reviews) | 
| **Cross-system Integration** | Not enough data | 7.2 (20 reviews) | 
| **Proactive Assistance** | Not enough data | 6.3 (12 reviews) | 

---
## Categories
**Shared Categories (1):** [ETL Tools](https://www.g2.com/categories/etl-tools)

**Unique to Maia (1):** [Big Data Integration Platforms](https://www.g2.com/categories/big-data-integration-platforms)

**Unique to Supermetrics (3):** [Google Workspace for Marketing Software](https://www.g2.com/categories/google-workspace-for-marketing), [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics), [Digital Analytics Software](https://www.g2.com/categories/digital-analytics)


---
## Reviewer Demographics

### By Company Size

| Segment | Maia | Supermetrics | 
|---|---|---|
| **Small-Business** | 24.2% | 55.5% | 
| **Mid-Market** | 45.0% | 35.1% | 
| **Enterprise** | 30.8% | 9.4% | 

### By Industry

#### Maia

- **Information Technology and Services:** 15.9%
- **Computer Software:** 13.3%
- **Hospital & Health Care:** 6.2%
- **Financial Services:** 5.3%
- **Retail:** 5.3%
- **Manufacturing:** 4.4%
- **Insurance:** 4.4%
- **Health, Wellness and Fitness:** 3.5%
- **Biotechnology:** 2.7%
- **Computer & Network Security:** 2.7%
- **Other:** 36.3%

#### Supermetrics

- **Marketing and Advertising:** 53.6%
- **Retail:** 5.1%
- **Computer Software:** 3.1%
- **Information Technology and Services:** 2.4%
- **Online Media:** 1.9%
- **Financial Services:** 1.9%
- **Internet:** 1.7%
- **Automotive:** 1.6%
- **Health, Wellness and Fitness:** 1.6%
- **Leisure, Travel & Tourism:** 1.5%
- **Other:** 25.7%

---
## Alternatives

### Alternatives to Maia

- [dbt](https://www.g2.com/products/dbt/reviews) — 4.7/5 stars (209 reviews)
- [AWS Glue](https://www.g2.com/products/aws-glue/reviews) — 4.3/5 stars (202 reviews)
- [Azure Data Factory](https://www.g2.com/products/azure-data-factory/reviews) — 4.6/5 stars (100 reviews)
- [Fivetran](https://www.g2.com/products/fivetran/reviews) — 4.3/5 stars (800 reviews)
- [Integrate.io](https://www.g2.com/products/integrate-io/reviews) — 4.3/5 stars (213 reviews)
- [Hevo Data](https://www.g2.com/products/hevo-data/reviews) — 4.4/5 stars (291 reviews)
- [SnapLogic Intelligent Integration Platform (IIP)](https://www.g2.com/products/snaplogic-intelligent-integration-platform-iip/reviews) — 4.4/5 stars (400 reviews)
- [Stitch](https://www.g2.com/products/stitch-2026-01-09/reviews) — 4.4/5 stars (68 reviews)
- [Apache NiFi](https://www.g2.com/products/apache-nifi/reviews) — 4.2/5 stars (26 reviews)
- [Databricks](https://www.g2.com/products/databricks/reviews) — 4.6/5 stars (1348 reviews)

### Alternatives to Supermetrics

- [Adverity](https://www.g2.com/products/adverity/reviews) — 4.4/5 stars (322 reviews)
- [Dataslayer.ai](https://www.g2.com/products/dataslayer-ai/reviews) — 4.8/5 stars (310 reviews)
- [Funnel](https://www.g2.com/products/funnel/reviews) — 4.5/5 stars (165 reviews)
- [Windsor.ai](https://www.g2.com/products/windsor-ai/reviews) — 4.4/5 stars (88 reviews)
- [Improvado](https://www.g2.com/products/improvado-improvado/reviews) — 4.4/5 stars (80 reviews)
- [Looker](https://www.g2.com/products/looker/reviews) — 4.4/5 stars (1651 reviews)
- [Fivetran](https://www.g2.com/products/fivetran/reviews) — 4.3/5 stars (800 reviews)
- [TapClicks](https://www.g2.com/products/tapclicks/reviews) — 4.3/5 stars (336 reviews)
- [AgencyAnalytics](https://www.g2.com/products/agencyanalytics/reviews) — 4.7/5 stars (457 reviews)
- [Semrush](https://www.g2.com/products/semrush/reviews) — 4.4/5 stars (4016 reviews)

---
## Top Discussions

### Maia

- Title: [What is Matillion ETL used for?](https://www.g2.com/discussions/what-is-matillion-etl-used-for) — 1 comment *(includes official response)*
  > **Top comment:** "ETL is central to data engineering, but legacy tools keep teams tied to code. Matillion’s Data Productivity Cloud powers Maia, the first true agentic data..."

### Supermetrics

- Title: [What is the cadence in which you add new connection types and is there a way to get notifications of when these happen in my industry?](https://www.g2.com/discussions/what-is-the-cadence-in-which-you-add-new-connection-types-and-is-there-a-way-to-get-notifications-of-when-these-happen-in-my-industry) — 2 comments, 1 upvote
  > **Top comment:** "Hey Tyson,

We're constantly releasing new data source connectors. For example, during Q1 2022 we're releasing 14 new connectors. We typically inform about..."
- Title: [Is there a way of speeding up Data Studio reports with large data volumes?](https://www.g2.com/discussions/is-there-a-way-of-speeding-up-data-studio-reports-with-large-data-volumes) — 2 comments, 1 upvote
  > **Top comment:** "Hey Mathias,

There are a number of things that could contribute to Data Studio reports slowing down, especially at high volumes, such as long date ranges..."
- Title: [What is Supermetrics used for?](https://www.g2.com/discussions/what-is-supermetrics-used-for) — 1 comment
  > **Top comment:** "Supermetrics is a data marketing tool used to extract and load your data to accelerate your business growth."
- Title: [Is it possible to pivot data from Rows to Columns?](https://www.g2.com/discussions/is-it-possible-to-pivot-data-from-rows-to-columns) — 1 comment, 1 upvote
  > **Top comment:** "Hi James,

Absolutely! For example, both our Google Sheets and Microsoft Excel destinations support splitting data by rows or columns. When creating your..."
- Title: [Will organic Twitter ever be added to the plans?](https://www.g2.com/discussions/will-organic-twitter-ever-be-added-to-the-plans) — 1 comment, 1 upvote
  > **Top comment:** "Hi there,

We currently offer two connectors providing access to organic data – Twitter Premium and Twitter Public Data.

The Twitter Premium connector..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/matillion-maia-vs-supermetrics)