Link copied to clipboard

# Matador vs Podium Comparison - What are their main differences?

Share
[
Export
](/compare/matador/podium/export.csv)

MatadorPodium[+ Add Product](#)

Pricing

**Matador**
No pricing available

**Podium**
 **Contact Us** Per Month · Core

**Pricing Insights**
from reviews

Time to Implement

**Matador**
Not enough reviews yet

**Podium**
1 month

Based on 412 responses

Return on Investment

**Matador**
Not enough reviews yet

**Podium**
11 months

Based on 365 responses

Perceived Cost

**Matador**
Not enough reviews yet

**Podium**
$$$$$

Average Discount

**Matador**
Not enough reviews yet

**Podium**
11%

**Pros & Cons**
from reviews

**Matador**
Not enough data

**Podium**
[
Ease of Use (393)
](https://www.g2.com/products/podium/reviews?filters%5Bsentiment_snippet%5D=1507754&qs=pros-and-cons#reviews)[
Helpful (352)
](https://www.g2.com/products/podium/reviews?filters%5Bsentiment_snippet%5D=1505496&qs=pros-and-cons#reviews)[
Missing Features (95)
](https://www.g2.com/products/podium/reviews?filters%5Bsentiment_snippet%5D=1509305&qs=pros-and-cons#reviews)[
Messaging Issues (94)
](https://www.g2.com/products/podium/reviews?filters%5Bsentiment_snippet%5D=1509193&qs=pros-and-cons#reviews)

Integrations

**Matador**
[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_89731116024b6de6f2666da73acf814e/cdk.jpg "Product Avatar Image")

CDK

](https://www.g2.com/products/cdk/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_89731116024b6de6f2666da73acf814e/cdk-crm.jpeg "Product Avatar Image")

CDK CRM

](https://www.g2.com/products/cdk-crm/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_4689125d3082880fe28f2507278a88de/cox-automotive-dealer-com.png "Product Avatar Image")

Dealer.com

](https://www.g2.com/products/cox-automotive-dealer-com/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_816a36aa4e3c921c2e33ef4fe12a959a/dealersocket.png "Product Avatar Image")

DealerSocket

](https://www.g2.com/products/dealersocket/reviews)[
View all
](https://www.g2.com/products/matador/integrations)

**Podium**
[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_d8d487b67574b56a5ad57a2f0f159a30/airtable.jpg "Product Avatar Image")

Airtable

](https://www.g2.com/products/airtable/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_89731116024b6de6f2666da73acf814e/cdk.jpg "Product Avatar Image")

CDK

](https://www.g2.com/products/cdk/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_91b3f24eda994b7d2b086951210e9b26/companycam.jpg "Product Avatar Image")

CompanyCam

](https://www.g2.com/products/companycam/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_816a36aa4e3c921c2e33ef4fe12a959a/dealersocket.png "Product Avatar Image")

DealerSocket

](https://www.g2.com/products/dealersocket/reviews)[
View all
](https://www.g2.com/products/podium/integrations)

**Ratings**
from reviews

Meets Requirements

**Matador**

9.9

9.923

**Podium**

9.1

9.11,800

Ease of Use

**Matador**

9.9

9.923

**Podium**

9.2

9.21,821

Ease of Setup

**Matador**

10.0

10.013

**Podium**

9.1

9.11,147

Ease of Admin

**Matador**

9.8

9.811

**Podium**

9.2

9.2945

Quality of Support

**Matador**

10.0

10.023

**Podium**

9.0

9.01,679

Has the product been a good partner in doing business?

**Matador**

10.0

10.011

**Podium**

9.1

9.1963

Product Direction (% positive)

**Matador**

10.0

10.019

**Podium**

8.9

8.91,776

**Features**
ratings from reviews

Automotive Marketing

9.5

13

7.9

69

Customer Communications Management

Not enough data

8.1

438

Conversational Support

Not enough data

8.3

347

AI Chatbots

Not enough data

7.8

75

Live Chat

Not enough data

8.4

805

Conversational Marketing

Not enough data

7.1

270

VoIP Providers

Not enough data

6.7

43

Shared Inbox

Not enough data

7.6

101

Chatbots

Not enough data

8.5

37

SMS Marketing

Not enough data

7.7

278

Online Reputation Management

Not enough data

7.3

771

User Insights

**Reviewers' Company Size**

Small-Business(50 or fewer emp.)
60.0%

Mid-Market(51-1000 emp.)
32.5%

Enterprise(\> 1000 emp.)
7.5%

Small-Business(50 or fewer emp.)
60.0%

Mid-Market(51-1000 emp.)
32.5%

Enterprise(\> 1000 emp.)
7.5%

Small-Business(50 or fewer emp.)
61.5%

Mid-Market(51-1000 emp.)
33.9%

Enterprise(\> 1000 emp.)
4.7%

Small-Business(50 or fewer emp.)
61.5%

Mid-Market(51-1000 emp.)
33.9%

Enterprise(\> 1000 emp.)
4.7%

**Reviewers' Industry**

[![Matador](https://images.g2crowd.com/uploads/product/hd_favicon/3451a5fffe3b61aa188217a840fd66a3/matador.svg "Matador")](https://www.g2.com/products/matador/reviews)
Matador

Automotive
82.1%

Marketing and Advertising
7.7%

Wholesale
2.6%

Transportation/Trucking/Railroad
2.6%

Real Estate
2.6%

Other
2.6%

[![Podium](https://images.g2crowd.com/uploads/product/hd_favicon/7ad51b1556a385a48c1ebe601ccfab27/podium.svg "Podium")](https://www.g2.com/products/podium/reviews)
Podium

Automotive
19.6%

Retail
13.4%

Consumer Services
9.2%

Construction
8.5%

Furniture
6.1%

Other
43.1%

Alternatives

**Matador Alternatives**

 ![CDK CRM](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_89731116024b6de6f2666da73acf814e/cdk-crm.jpeg "CDK CRM")

[
CDK CRM
](/products/cdk-crm/reviews)

 ![Impel](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_36870a7193f92196232b20883379c3bf/impel.png "Impel")

[
Impel
](/products/impel/reviews)

 ![DealerSocket](https://images.g2crowd.com/uploads/product/hd_favicon/92363e506e785ab6bdb09b11e546186e/dealersocket.svg "DealerSocket")

[
DealerSocket
](/products/dealersocket/reviews)

 ![Dabadu XRM](https://images.g2crowd.com/uploads/product/hd_favicon/2d89dd30907a9826bc05381397dd25c1/dabadu-xrm.svg "Dabadu XRM")

[
Dabadu XRM
](/products/dabadu-xrm/reviews)

**Podium Alternatives**

 ![Birdeye](https://images.g2crowd.com/uploads/product/hd_favicon/514fe0a03abf96030f2ff069dc84ec93/birdeye.svg "Birdeye")

[
Birdeye
](/products/birdeye/reviews)

 ![Fin](https://images.g2crowd.com/uploads/product/hd_favicon/5d5fd30de40ef30f077664aa44f9775a/fin.svg "Fin")

[
Fin
](/products/fin/reviews)

 ![Plivo](https://images.g2crowd.com/uploads/product/hd_favicon/0219be4caa38f6525d39454d85265b89/plivo.svg "Plivo")

[
Plivo
](/products/plivo/reviews)

 ![Drift](https://images.g2crowd.com/uploads/product/hd_favicon/0dde34d086fccc39e604a4d17950cdb2/drift.svg "Drift")

[
Drift
](/products/drift/reviews)

## Matador vs Podium FAQs

Generated using AI

Last updated: August 16, 2026

### What is the difference between Podium vs Matador?

Matador stands out from Podium with higher reviewer ratings across all key satisfaction dimensions and a stronger reputation for ease of use and support.

| [Podium](https://www.g2.com/products/podium/reviews) | [Matador](https://www.g2.com/products/matador/reviews) |
| --- | --- |
| 4.5/5 (2,109 reviews) | 4.8/5 (47 reviews) |
| Small-Business | Small-Business |
| 9.1 | 10.0 |
| 9.0 | 10.0 |
| Ease of Use (358 all-time mentions) | User-Friendly (recent reviews) |

### How do the pricing models of Podium and Matador compare?

Matador is rated higher for value, with reviewers expressing greater satisfaction with its pricing compared to Podium.

- **Podium:** In recent reviews, many cite Podium as expensive for small businesses, with several noting that new features are often locked behind higher-priced packages and that the platform has become less accessible for smaller companies.
- **Matador:** Reviewers consistently describe Matador as providing strong value, with no significant complaints about cost or pricing structure in recent feedback.
- **Switching reasons:** Several Podium reviewers mention switching to alternatives like Birdeye due to lower costs and more flexible month-to-month contracts.

### What are the best alternatives to Podium and Matador?

The top three alternatives to Podium and Matador are Birdeye, Fin, and CDK CRM.

| Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength |
| --- | --- | --- | --- | --- |
| [Podium](https://www.g2.com/products/podium/reviews) | 4.5/5 (2,109 reviews) | Small-Business | Many reviewers cite high cost for small businesses | Ease of Use (358 all-time mentions) |
| [Matador](https://www.g2.com/products/matador/reviews) | 4.8/5 (47 reviews) | Small-Business | Reviewers describe strong value, no major cost complaints | User-Friendly (recent reviews) |
| [Birdeye](https://www.g2.com/products/birdeye/reviews) | 4.7/5 (4,205 reviews) | Small-Business | — | Review generation and reputation management |
| [Fin](https://www.g2.com/products/fin/reviews) | 4.5/5 (3,901 reviews) | Small-Business | — | AI-powered automation |
| [CDK CRM](https://www.g2.com/products/cdk-crm/reviews) | 4.4/5 (77 reviews) | Mid-Market | — | CRM integration |

### Which AI Chatbots features should I prioritize when comparing Podium and Matador?

Buyers comparing Podium and Matador should prioritize ease of use, AI capabilities, messaging features, automation, and customer support.

- **Ease of Use:** Podium 9.3 (358 all-time mentions); Matador 9.9 (user-friendly cited in recent reviews).
- **AI Capabilities:** Podium (98 all-time mentions for automation, 99 for user interface); Matador (AI assistant and automation cited in recent reviews).
- **Messaging Features:** Podium (191 all-time mentions); Matador (SMS widget and mass texting cited in recent reviews).
- **Automation:** Podium (98 all-time mentions); Matador (automation and auto-replies cited in recent reviews).
- **Customer Support:** Podium 9.0 (213 all-time mentions); Matador 10.0 (support consistently praised in recent reviews).

### What are the pros and cons of Podium vs Matador?

Matador's headline strength is its superior ease of use and support, while Podium is most recognized for its robust messaging and communication features.

- **Podium strengths:** Ease of use (358 all-time mentions), helpfulness (326), communication (291), messaging features (191), automation (98), integrations (106), and centralized customer interaction.
- **Podium trade-offs:** High cost for small businesses, limited integrations with specialized industry tools, some complaints about customer support responsiveness, and feature access tied to higher-priced plans.
- **Matador strengths:** User-friendly interface (recent reviews), rapid setup, highly rated customer support, effective AI assistant for after-hours responses, SMS widget for immediate lead contact, and strong automation for repetitive tasks.
- **Matador trade-offs:** Fewer integrations with third-party software, occasional feedback about the learning curve with frequent feature updates, and some requests for expanded communication channels beyond SMS.

### Is Podium or Matador better for small businesses?

Matador is the better fit for small businesses, with higher satisfaction scores and consistently positive small-business reviewer sentiment.

- **Podium:** Largest segment is Small-Business; recent reviews highlight concerns about rising costs and features increasingly geared toward larger companies, making it less accessible for small businesses.
- **Matador:** Largest segment is Small-Business; reviewers consistently praise its ease of use, value, and suitability for small teams, with no significant complaints about pricing or complexity.

### Which AI Chatbots platform has better integrations?

Podium is favored for integrations, with more reviewer-cited mentions than Matador.

- **Podium:** Integrations are cited in 106 all-time reviews, with recent mentions of CRM and accounting software connectivity.
- **Matador:** Reviewers mention integrations with Facebook leads and CRM systems in recent reviews, but fewer overall integration mentions compared to Podium.

### How do Podium and Matador compare on customer support?

Matador leads Podium in Quality of Support by a full point, with a 10.0 score versus Podium's 9.0.

- **Podium:** Support is frequently described as helpful and responsive (213 all-time mentions), but recent reviews also note delays and inconsistent experiences, especially for small businesses.
- **Matador:** Reviewers consistently praise Matador's support as responsive, knowledgeable, and always available, with no significant negative feedback in recent reviews.

### Which is easier to implement, Podium or Matador?

Matador is rated higher for Ease of Setup, scoring a perfect 10.0 compared to Podium's 9.1.

- **Podium:** Reviewers describe setup as generally easy and user-friendly, though some mention confusion during onboarding and challenges with feature configuration.
- **Matador:** Reviewers consistently report a straightforward, plug-and-play setup process, with staff able to use the platform immediately and strong support during onboarding.

### Which product has better AI?

Matador is rated higher for AI, with reviewers highlighting its AI assistant and automation capabilities.

- **Podium:** Automation (98 all-time mentions), user interface (99), and AI-powered engagement are frequently cited, with reviewers noting benefits for after-hours responsiveness and task automation.
- **Matador:** AI assistant and automation are consistently praised in recent reviews, with reviewers highlighting its effectiveness for after-hours responses, lead handling, and compliance-driven messaging.