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# Mastercard Identity Review 360 vs Pipl Comparison - What are their main differences?

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Mastercard Identity Review 360Pipl[+ Add Product](#)

Reviews

**Mastercard Identity Review 360** [

4.6/5(70)

](https://www.g2.com/products/mastercard-identity-review-360/reviews#reviews)

**Pipl** [

4.4/5(44)

](https://www.g2.com/products/pipl/reviews#reviews)

Pricing

**Mastercard Identity Review 360**
No pricing available

**Pipl**
 **Contact Sales** · 1+ Users 

**Pricing Insights**
from reviews

Time to Implement

**Mastercard Identity Review 360**
Not enough reviews yet

**Pipl**
Not enough reviews yet

Return on Investment

**Mastercard Identity Review 360**
Not enough reviews yet

**Pipl**
Not enough reviews yet

Perceived Cost

**Mastercard Identity Review 360**
$$$$$

**Pipl**
$$$$$

Average Discount

**Mastercard Identity Review 360**
Not enough reviews yet

**Pipl**
Not enough reviews yet

 ![Mastercard Identity Review 360](https://images.g2crowd.com/uploads/product/hd_favicon/b8a8d69662816be59b6b47caf4bd2681/mastercard-identity-review-360.svg "Mastercard Identity Review 360")

 ![Pipl](https://images.g2crowd.com/uploads/product/hd_favicon/72dcd780bf691d2187418be45bc6df59/pipl.svg "Pipl")

G2 offers free advice on this comparison.

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Pros & Cons

**Mastercard Identity Review 360**
[
Ease of Use (17)
](https://www.g2.com/products/mastercard-identity-review-360/reviews?filters%5Bsentiment_snippet%5D=1796152&qs=pros-and-cons#reviews)[
Accuracy (15)
](https://www.g2.com/products/mastercard-identity-review-360/reviews?filters%5Bsentiment_snippet%5D=1796356&qs=pros-and-cons#reviews)[
Inaccuracy (6)
](https://www.g2.com/products/mastercard-identity-review-360/reviews?filters%5Bsentiment_snippet%5D=1796129&qs=pros-and-cons#reviews)[
Search Functionality (5)
](https://www.g2.com/products/mastercard-identity-review-360/reviews?filters%5Bsentiment_snippet%5D=1796312&qs=pros-and-cons#reviews)

**Pipl**
[
Efficiency (2)
](https://www.g2.com/products/pipl/reviews?filters%5Bsentiment_snippet%5D=1944049&qs=pros-and-cons#reviews)[
Accuracy (1)
](https://www.g2.com/products/pipl/reviews?filters%5Bsentiment_snippet%5D=2325681&qs=pros-and-cons#reviews)[
Expensive (1)
](https://www.g2.com/products/pipl/reviews?filters%5Bsentiment_snippet%5D=2325694&qs=pros-and-cons#reviews)[
Inaccuracy (1)
](https://www.g2.com/products/pipl/reviews?filters%5Bsentiment_snippet%5D=2325757&qs=pros-and-cons#reviews)

Integrations

**Mastercard Identity Review 360**
[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_71577b0678d3ce4ff66cd7045e79f465/twilio-sendgrid-email-api.jpg "Product Avatar Image")

Twilio SendGrid Email API

](https://www.g2.com/products/twilio-sendgrid-email-api/reviews)[
View all
](https://www.g2.com/products/mastercard-identity-review-360/integrations)

**Pipl**
Not enough data

Screenshots

**Mastercard Identity Review 360**
 ![Mastercard Identity Review 360 screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/131124/OP-EkataProInsights-EN-0309231024-1.jpg)

**Pipl**
 ![Pipl screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/158094/Pipl-Search-1.png)

Ratings

Meets Requirements

**Mastercard Identity Review 360**

9.1

9.167

**Pipl**

8.5

8.526

Ease of Use

**Mastercard Identity Review 360**

9.2

9.268

**Pipl**

9.2

9.225

Ease of Setup

**Mastercard Identity Review 360**

9.1

9.131

**Pipl**

8.8

8.88

Ease of Admin

**Mastercard Identity Review 360**

8.8

8.818

**Pipl**

9.3

9.37

Quality of Support

**Mastercard Identity Review 360**

8.9

8.965

**Pipl**

9.1

9.121

Has the product been a good partner in doing business?

**Mastercard Identity Review 360**

9.2

9.218

**Pipl**

9.2

9.26

Product Direction (% positive)

**Mastercard Identity Review 360**

8.9

8.963

**Pipl**

7.6

7.624

Features

Fraud Detection[Hide 47 FeaturesShow 47 Features](javascript:void(0);)

8.4

11

Not enough data

Detection

Payment Verification

9.6(won by default)

8

Feature Not Available

Real-Time Monitoring

8.7(won by default)

10

Not enough data

Alerts

8.3(won by default)

9

Not enough data

Bot Mitigation

Feature Not Available

Feature Not Available

Analysis 

ID Analytics

8.9(won by default)

9

Not enough data

Intelligence Reporting

8.3(won by default)

9

Not enough data

Incident Reports

8.5(won by default)

8

Feature Not Available

Reporting/Analytics

Not enough data

Not enough data

Administration

Fraud Markers

8.7(won by default)

9

Not enough data

Transaction Scoring

8.8(won by default)

10

Not enough data

Blacklisting

7.8(won by default)

9

Feature Not Available

Agentic AI - Fraud Detection

Cross-system Integration

7.6(won by default)

7

Not enough data

Adaptive Learning

8.3(won by default)

8

Not enough data

Decision Making

8.1(won by default)

7

Not enough data

Additional Functionality

Onboarding

Not enough data

Not enough data

Risk Management

Not enough data

Not enough data

Digital Signature

Not enough data

Not enough data

Workflow Management

Not enough data

Not enough data

Data Capture and Transfer

Not enough data

Not enough data

Consent Management

Not enough data

Not enough data

Customer Data Management

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Mobile Access

Not enough data

Not enough data

For Financial Institutions

Not enough data

Not enough data

Audit Trail

Not enough data

Not enough data

Video Conferencing

Not enough data

Not enough data

Behavior Tracking

Not enough data

Not enough data

API

Not enough data

Not enough data

Compliance Management

Not enough data

Not enough data

Blockchain Support

Not enough data

Not enough data

SDKs

Not enough data

Not enough data

Search/Filter

Not enough data

Not enough data

Geolocation

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

Multi-Language

Not enough data

Not enough data

Scheduling

Not enough data

Not enough data

Authentication

Not enough data

Not enough data

Case Management

Not enough data

Not enough data

Approval Process Control

Not enough data

Not enough data

Alerts/Notifications

Not enough data

Not enough data

Access Controls/Permissions

Not enough data

Not enough data

Lifecycle Management

Not enough data

Not enough data

Secure Data Storage

Not enough data

Not enough data

Address Validation

Not enough data

Not enough data

Biometrics

Not enough data

Not enough data

Document Management

Not enough data

Not enough data

Forms Management

Not enough data

Not enough data

E-commerce Fraud Protection[Hide 11 FeaturesShow 11 Features](javascript:void(0);)

9.3

57

Not enough data

Intelligence

Transaction Scoring

9.4(won by default)

50

|

Verified

Not enough data

Risk Assessment

9.4(won by default)

53

|

Verified

Not enough data

Intelligence Reporting

9.0(won by default)

49

|

Verified

Not enough data

ID Analytics

9.1(won by default)

52

|

Verified

Not enough data

Detection

Fraud Detection

9.5(won by default)

49

|

Verified

Not enough data

Alerts

9.3(won by default)

41

|

Verified

Not enough data

Real-Time Monitoring

9.0(won by default)

41

Not enough data

Response

Device Tracking

9.4(won by default)

44

|

Verified

Not enough data

Fraud Markers

9.3(won by default)

44

|

Verified

Not enough data

Bot Mitigation

9.1(won by default)

41

|

Verified

Feature Not Available

Blacklisting

Feature Not Available

Feature Not Available

User Insights

Reviewers' Company Size

[![Mastercard Identity Review 360](https://images.g2crowd.com/uploads/product/hd_favicon/b8a8d69662816be59b6b47caf4bd2681/mastercard-identity-review-360.svg "Mastercard Identity Review 360")](https://www.g2.com/products/mastercard-identity-review-360/reviews)

Mastercard Identity Review 360

Small-Business(50 or fewer emp.)

20.3%

Mid-Market(51-1000 emp.)

52.2%

Enterprise(\> 1000 emp.)

27.5%

[![Pipl](https://images.g2crowd.com/uploads/product/hd_favicon/72dcd780bf691d2187418be45bc6df59/pipl.svg "Pipl")](https://www.g2.com/products/pipl/reviews)

Pipl

Small-Business(50 or fewer emp.)

50.0%

Mid-Market(51-1000 emp.)

31.0%

Enterprise(\> 1000 emp.)

19.0%

Small-Business

(50 or fewer emp.)

20.3%

50.0%

Mid-Market

(51-1000 emp.)

52.2%

31.0%

Enterprise

(\> 1000 emp.)

27.5%

19.0%

Reviewers' Industry

[![Mastercard Identity Review 360](https://images.g2crowd.com/uploads/product/hd_favicon/b8a8d69662816be59b6b47caf4bd2681/mastercard-identity-review-360.svg "Mastercard Identity Review 360")](https://www.g2.com/products/mastercard-identity-review-360/reviews)
Mastercard Identity Review 360

Financial Services

56.5%

Retail

14.5%

Computer Software

2.9%

Consumer Services

2.9%

Furniture

2.9%

Other

20.3%

[![Pipl](https://images.g2crowd.com/uploads/product/hd_favicon/72dcd780bf691d2187418be45bc6df59/pipl.svg "Pipl")](https://www.g2.com/products/pipl/reviews)
Pipl

Retail

9.5%

Staffing and Recruiting

7.1%

Financial Services

7.1%

Information Technology and Services

7.1%

Law Enforcement

7.1%

Other

61.9%

FAQs

## Mastercard Identity Review 360 vs Pipl FAQs

Generated using AI

Last updated: August 16, 2026

### What is the difference between Pipl vs Mastercard Identity Review 360?

Mastercard Identity Review 360 stands out for its higher reviewer rating, broader fraud detection features, and stronger support for mid-market and enterprise segments, while Pipl is noted for its data depth and ease of use.

| [Pipl](https://www.g2.com/products/pipl/reviews) | [Mastercard Identity Review 360](https://www.g2.com/products/mastercard-identity-review-360/reviews) |
| --- | --- |
| 4.4/5 (44 reviews) | 4.6/5 (70 reviews) |
| Mid-Market | Mid-Market |
| 8.8 | 9.1 |
| 9.1 | 8.9 |
| Efficiency | Ease of Use |

### How do the pricing models of Pipl and Mastercard Identity Review 360 compare?

Mastercard Identity Review 360 is rated higher for value, with reviewers expressing greater satisfaction with its pricing compared to Pipl.

- **Pipl:** In recent reviews, several reviewers describe Pipl as expensive and note that the pricing can be a barrier for some businesses.
- **Mastercard Identity Review 360:** Reviewers mention that while the pricing may be high for smaller organizations, the value is justified by the platform's comprehensive fraud monitoring and identity verification capabilities.

### What are the best alternatives to Pipl and Mastercard Identity Review 360?

The top 3 alternatives to Pipl and Mastercard Identity Review 360 are SEON, Signifyd, and Riskified.

| Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength |
| --- | --- | --- | --- | --- |
| [Pipl](https://www.g2.com/products/pipl/reviews) | 4.4/5 (44 reviews) | Mid-Market | Expensive for some businesses | Efficiency |
| [Mastercard Identity Review 360](https://www.g2.com/products/mastercard-identity-review-360/reviews) | 4.6/5 (70 reviews) | Mid-Market | High value for comprehensive fraud monitoring | Ease of Use |
| [SEON](https://www.g2.com/products/seon/reviews) | 4.6/5 (390 reviews) | Mid-Market | — | Fraud Detection |
| [Signifyd](https://www.g2.com/products/signifyd/reviews) | 4.6/5 (352 reviews) | Small-Business | — | Fraud Prevention |
| [Riskified](https://www.g2.com/products/riskified/reviews) | 4.4/5 (229 reviews) | Mid-Market | — | Chargeback Protection |

### Which Fraud Detection features should I prioritize when comparing Pipl and Mastercard Identity Review 360?

Buyers comparing Pipl and Mastercard Identity Review 360 should prioritize Fraud Detection, Identity Verification, Dashboard Usability, and Data Coverage.

- **Fraud Detection:** Mastercard Identity Review 360: 13 all-time mentions; Pipl: 1 all-time mention.
- **Identity Verification:** Mastercard Identity Review 360: 15 all-time mentions; Pipl: 1 all-time mention.
- **Dashboard Usability:** Mastercard Identity Review 360: 5 all-time mentions; Pipl: 1 all-time mention (User Interface).
- **Data Coverage:** Pipl reviewers highlight comprehensive data and geolocation search; Mastercard Identity Review 360 reviewers note strong North American data but mention gaps in APAC and Europe.

### What are the pros and cons of Pipl vs Mastercard Identity Review 360?

Pipl's headline strength is efficiency in data retrieval, while Mastercard Identity Review 360 excels in ease of use and comprehensive fraud detection.

- **Pipl strengths:** Efficiency (2 all-time mentions), detailed information, geolocation search, and user interface.
- **Pipl trade-offs:** Expensive (1 all-time mention), occasional inaccuracy, insufficient data, and system errors.
- **Mastercard Identity Review 360 strengths:** Ease of use (17 all-time mentions), accuracy (15), identity verification (15), fraud detection (13), fraud prevention (12), dashboard usability (5), and easy integrations (4).
- **Mastercard Identity Review 360 trade-offs:** Inaccuracy (6 all-time mentions), search functionality issues (5), dashboard issues (4), and data gaps outside North America.

### Is Pipl or Mastercard Identity Review 360 better for small businesses?

Mastercard Identity Review 360 is the better fit for small businesses, supported by its strong ease of use and positive small-business reviewer sentiment.

- **Pipl:** Largest segment is Mid-Market; reviewers note the platform is expensive for smaller organizations.
- **Mastercard Identity Review 360:** Largest segment is Mid-Market, but recent reviews from small-business users highlight ease of use and value for fraud prevention.

### Which Fraud Detection platform has better integrations?

Mastercard Identity Review 360 is favored for integrations, with reviewers citing easy integration with major fraud platforms and CRM systems.

- **Pipl:** No recent reviewer-cited integrations.
- **Mastercard Identity Review 360:** Reviewers mention integration with CRM systems and major fraud platforms, with positive feedback on ease of integration.

### How do Pipl and Mastercard Identity Review 360 compare on customer support?

Pipl and Mastercard Identity Review 360 are rated in near-parity for Quality of Support, with Pipl at 9.1 and Mastercard Identity Review 360 at 8.9.

- **Pipl:** Reviewers describe support as responsive and helpful, with several citing positive experiences in troubleshooting and onboarding.
- **Mastercard Identity Review 360:** Reviewers mention helpful and qualified support staff, with some noting quick responses and effective onboarding assistance.

### Which is easier to implement, Pipl or Mastercard Identity Review 360?

Mastercard Identity Review 360 scores slightly higher on Ease of Setup (9.1 vs. 8.8), with reviewers noting straightforward integration and onboarding.

- **Pipl:** Reviewers describe setup as generally easy but mention occasional challenges for less technical users.
- **Mastercard Identity Review 360:** Reviewers highlight a straightforward integration process, with positive feedback on API setup and onboarding, though some note initial complexity for advanced configurations.

### Which product has better Fraud Detection?

Mastercard Identity Review 360 is rated higher for Fraud Detection, with more reviewer-cited strengths and feature coverage.

- **Pipl:** Fraud Detection: 1 all-time mention; no unique fraud detection features listed; average rating 4.4/5 (44 reviews).
- **Mastercard Identity Review 360:** Fraud Detection: 13 all-time mentions; offers Blacklisting, Bot Mitigation, Incident Reports, and Payment Verification; average rating 4.6/5 (70 reviews).

Alternatives

**Mastercard Identity Review 360 Alternatives**

 ![SEON](https://images.g2crowd.com/uploads/product/hd_favicon/a79eee50e6872c49eece7e9a0f6c6144/seon.svg "SEON")

[
SEON
](/products/seon/reviews)

 ![Riskified](https://images.g2crowd.com/uploads/product/hd_favicon/675691cc32d59721d60740cd7af74777/riskified.svg "Riskified")

[
Riskified
](/products/riskified/reviews)

 ![Signifyd](https://images.g2crowd.com/uploads/product/hd_favicon/ece3bf2044a7e005d526cfa72d83f64d/signifyd.svg "Signifyd")

[
Signifyd
](/products/signifyd/reviews)

 ![Sift](https://images.g2crowd.com/uploads/product/hd_favicon/f682c573a00195be16077ed50bf716c8/sift-s-ai-powered-fraud-decisioning-platform-sift.svg "Sift")

[
Sift
](/products/sift-s-ai-powered-fraud-decisioning-platform-sift/reviews)

**Pipl Alternatives**

 ![Signifyd](https://images.g2crowd.com/uploads/product/hd_favicon/ece3bf2044a7e005d526cfa72d83f64d/signifyd.svg "Signifyd")

[
Signifyd
](/products/signifyd/reviews)

 ![SEON](https://images.g2crowd.com/uploads/product/hd_favicon/a79eee50e6872c49eece7e9a0f6c6144/seon.svg "SEON")

[
SEON
](/products/seon/reviews)

 ![Sift](https://images.g2crowd.com/uploads/product/hd_favicon/f682c573a00195be16077ed50bf716c8/sift-s-ai-powered-fraud-decisioning-platform-sift.svg "Sift")

[
Sift
](/products/sift-s-ai-powered-fraud-decisioning-platform-sift/reviews)

 ![Fingerprint](https://images.g2crowd.com/uploads/product/hd_favicon/94e193840a07e3db912718b782bebdbe/fingerprintjs-fingerprint.svg "Fingerprint")

[
Fingerprint
](/products/fingerprintjs-fingerprint/reviews)

## Mastercard Identity Review 360 vs Pipl

When assessing the two solutions, reviewers found them equally easy to use, and both vendors make it equally easy to do business overall. However, Mastercard Identity Review 360 is easier to set up, while Pipl is easier to administer.

- Reviewers felt that Mastercard Identity Review 360 meets the needs of their business better than Pipl.
- When comparing quality of ongoing product support, reviewers felt that Pipl is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Mastercard Identity Review 360 over Pipl.