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# MassMailer vs V12 Data Comparison - What are their main differences?

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MassMailerV12 Data[+ Add Product](#)

Pricing

**MassMailer**
Free Trial

**Starting at $219.00** 1 users, email volume Per Month · Basic

**V12 Data**
No pricing available

**Pricing Insights**
from reviews

Time to Implement

**MassMailer**
\<1 monthFaster

Based on 7 responses

**V12 Data**
1 month

Based on 7 responses

Return on Investment

**MassMailer**
6 months

Based on 6 responses

**V12 Data**
Not enough reviews yet

Perceived Cost

**MassMailer**
$$$$$

**V12 Data**
$$$$$

Average Discount

**MassMailer**
Not enough reviews yet

**V12 Data**
Not enough reviews yet

**Pros & Cons**
from reviews

**MassMailer**
[
Customer Support (6)
](https://www.g2.com/products/massmailer/reviews?filters%5Bsentiment_snippet%5D=2324953&qs=pros-and-cons#reviews)[
Ease of Use (5)
](https://www.g2.com/products/massmailer/reviews?filters%5Bsentiment_snippet%5D=2324945&qs=pros-and-cons#reviews)[
Template Limitations (2)
](https://www.g2.com/products/massmailer/reviews?filters%5Bsentiment_snippet%5D=2368966&qs=pros-and-cons#reviews)[
Data Deletion (1)
](https://www.g2.com/products/massmailer/reviews?filters%5Bsentiment_snippet%5D=2368933&qs=pros-and-cons#reviews)

**V12 Data**
Not enough data

Integrations

**MassMailer**
[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_1c993a6e283a9bd6408ff2c4457aa165/agentforce-360-platform-formerly-salesforce-platform.png "Product Avatar Image")

Salesforce Platform

](https://www.g2.com/products/agentforce-360-platform-formerly-salesforce-platform/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_c7667c650c352acba4bfca38ee89457b/agentforce-sales-formerly-salesforce-sales-cloud.png "Product Avatar Image")

Salesforce Sales Cloud

](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_e63eb2d0ef10e2df421befaed80bed3c/agentforce-service-formerly-salesforce-service-cloud.jpg "Product Avatar Image")

Salesforce Service Cloud

](https://www.g2.com/products/agentforce-service-formerly-salesforce-service-cloud/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_ba656fb412fbcd71ad54714286a770bf/twilio-sendgrid-email-marketing-campaigns.jpg "Product Avatar Image")

Twilio SendGrid Marketing Campaigns

](https://www.g2.com/products/twilio-sendgrid-email-marketing-campaigns/reviews)[
View all
](https://www.g2.com/products/massmailer/integrations)

**V12 Data**
Not enough data

Screenshots

**MassMailer**
 ![MassMailer screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/1548685/What-is-MassMailer.jpg)

**V12 Data**
 ![V12 Data screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/19683/uploads_2F4bc29795-5f61-4a57-a759-2ab184de2325_2Femail.png)

**Ratings**
from reviews

Meets Requirements

**MassMailer**

9.2

9.220

**V12 Data**

7.2

7.231

Ease of Use

**MassMailer**

8.9

8.920

**V12 Data**

7.5

7.531

Ease of Setup

**MassMailer**

7.4

7.418

**V12 Data**

7.2

7.213

Ease of Admin

**MassMailer**

8.5

8.516

**V12 Data**

6.7

6.713

Quality of Support

**MassMailer**

8.9

8.919

**V12 Data**

9.2

9.231

Has the product been a good partner in doing business?

**MassMailer**

9.1

9.116

**V12 Data**

7.7

7.713

Product Direction (% positive)

**MassMailer**

8.8

8.819

**V12 Data**

7.0

7.031

**Features**
ratings from reviews

Email Marketing

9.2

12

Not enough data

Email Tracking

9.2

9

Not enough data

User Insights

**Reviewers' Company Size**

Small-Business(50 or fewer emp.)
38.1%

Mid-Market(51-1000 emp.)
52.4%

Enterprise(\> 1000 emp.)
9.5%

Small-Business(50 or fewer emp.)
38.1%

Mid-Market(51-1000 emp.)
52.4%

Enterprise(\> 1000 emp.)
9.5%

Small-Business(50 or fewer emp.)
60.0%

Mid-Market(51-1000 emp.)
22.5%

Enterprise(\> 1000 emp.)
17.5%

Small-Business(50 or fewer emp.)
60.0%

Mid-Market(51-1000 emp.)
22.5%

Enterprise(\> 1000 emp.)
17.5%

**Reviewers' Industry**

[![MassMailer](https://images.g2crowd.com/uploads/product/hd_favicon/4ffb7ef3d2aab6faa7bceee0b288eb54/massmailer.svg "MassMailer")](https://www.g2.com/products/massmailer/reviews)
MassMailer

Financial Services
19.0%

Internet
9.5%

Higher Education
9.5%

Telecommunications
4.8%

Staffing and Recruiting
4.8%

Other
52.4%

[![V12 Data](https://images.g2crowd.com/uploads/product/hd_favicon/1495032153/v12-data.jpg "V12 Data")](https://www.g2.com/products/v12-data/reviews)
V12 Data

Marketing and Advertising
55.0%

Information Technology and Services
7.5%

Accounting
7.5%

Renewables & Environment
5.0%

Insurance
5.0%

Other
20.0%

Alternatives

**MassMailer Alternatives**

 ![Brevo](https://images.g2crowd.com/uploads/product/hd_favicon/9b8f8747599b922f5aaa181db2ae94f4/brevo-brevo.svg "Brevo")

[
Brevo
](/products/brevo-brevo/reviews)

 ![Dotdigital](https://images.g2crowd.com/uploads/product/hd_favicon/2885a17bfed3aea5feb1bb9f11865a7a/dotdigital.svg "Dotdigital")

[
Dotdigital
](/products/dotdigital/reviews)

 ![Emma](https://images.g2crowd.com/uploads/product/hd_favicon/4f52b45aa8205b96f9c88fef67dc5624/emma.svg "Emma")

[
Emma
](/products/emma/reviews)

 ![iContact](https://images.g2crowd.com/uploads/product/hd_favicon/1487565450/icontact.svg "iContact")

[
iContact
](/products/icontact/reviews)

**V12 Data Alternatives**

 ![Lotame Spherical Platform](https://images.g2crowd.com/uploads/product/hd_favicon/da0e976995671904139942de06a79bb3/lotame-spherical-platform.svg "Lotame Spherical Platform")

[
Lotame Spherical Platform
](/products/lotame-spherical-platform/reviews)

 ![MediaMath by Infillion](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_5cac44261320d7bb675da29ff25cf5c0/mediamath-by-infillion.png "MediaMath by Infillion")

[
MediaMath by Infillion
](/products/mediamath-by-infillion/reviews)

 ![Data 360 (formerly Salesforce Data Cloud)](https://images.g2crowd.com/uploads/product/hd_favicon/826ce87155a61f72d3dfd92c5283eed8/data-360-formerly-salesforce-data-cloud.svg "Data 360 (formerly Salesforce Data Cloud)")

[
Data 360 (formerly Salesforce Data Cloud)
](/products/data-360-formerly-salesforce-data-cloud/reviews)

 ![Adobe Audience Manager](https://images.g2crowd.com/uploads/product/hd_favicon/c72755fcd8e693fbaaa4c38e0d4fc360/adobe-audience-manager.svg "Adobe Audience Manager")

[
Adobe
](/products/adobe-audience-manager/reviews)

## MassMailer vs V12 Data

When assessing the two solutions, reviewers found MassMailer easier to use, set up, and administer. Reviewers also preferred doing business with MassMailer overall.

- Reviewers felt that MassMailer meets the needs of their business better than V12 Data.
- When comparing quality of ongoing product support, reviewers felt that V12 Data is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of MassMailer over V12 Data.